CORPORATE GUIDELINE

THE AMBOSELI

NATIONAL PARK

BRAND GUIDELINES

AMBOSELIWWw Wha
Bran
CONTENTS
Brand Guideline
Introduction do“ and “What n
Primary logo tently showcase
Secondary logo
Brandmark They help ensur
Space and Scale ious marketing c
Usage
Colour palette by following the
3.5 cm3.5 cm13c- ness in the most
brand that stand
your audiences.

at are INTRODUCTION
nd Guidelines?

es are like your brand rule book.They are the “What to
not to do “ with your brand visuals ,so that you consis-
e your braand to the world in the correct way.

re that your business is consistent when applied to var-
collateral - whether print,digital or large-format scale.

ese guidelines, you can actively promote your busi-
t impactful way allowing for consistently recognizable
ds out from competitors and remains memorable in

AMBOSELIww

About the Brand.

mboseli has a history as ancient as the
human civilization itself. There is evidence
that excavators discovered many fossils
here. Proto-human species have evolved
here. Although the Bantu people gradually
settled in Kenya over the first millennium,
the Maasai established themselves in
Amboseli. They were a Nilotic tribe but
have amalgamated the customs of other
tribes to form their culture. They named
the region Empusel, which means salty
and dusty open place in the Maa language.
Maasais are fierce warriors, much like their
ancestors, but living in peace with the
wildlife population. Hence, the European
explorers avoided them initially until an
expedition arrived in the region in 1883 led
by Joseph Thompson.

INTRODUCTION

AMBOSELIww

BRANDMARKS The elephant symbolizes the
animals that live in the park. I
PRIMARY LOGO choose the elephant because it is
the animal that attracts alot of
The primaary logo of tourist in the park.
Amboseli is used in most
cases.

BEST USED FOR: The shield is a touch of the
maasai people as they are
Signages considered warriors.
Large displays
Banners
Bronchures

LOGOS AND BRANDMARKS

The spears in the logo represent
the heritage of the maasai who
ltaje care and are neighbors to the
wildlife.

AMBOSELIww
LOGOS AND BRANDMARKS

SECONDARY LOGO

The Secondary logo is
meant to be used where
the priary doesnt exactly
fit .

BEST USED FOR:
Internet banners
Yellow surfaces

LOGOS AND BRANDMARKS

AMBOSELI SPACE AND SCALE 3.5 c
3.5 cm
To ensure legibility always keep
a minimum clear space around
the logo.The space isolates the
logo from any competing graph-
ic elements,like other logos or
body copy that might conflict
with overcrowd and lessen the
impact og the logo.

The amount of minimum clear
space is reflective upon the size
of the logo in the Amboseli
.The minimum space should be
maintained as th logo is propo-
tionally resized.

cm 3.5 cm SPACE AND SCALE
13cm
18cm

3.5 cm

AMBOSELI ESTABLISHING THE
CLEAR SPACE .

3
1.

1.7

SPACE AND SCALE

1.75cm1 .75cm

3.5 cm 3.5 cm
.75cm 1.75cm

75cm 1.75cm
1.75cm 1.75cm

AMBOSELI DO’S

USAGE OF THE LOGO

If there is a dark background use
the secondary logo with white
spears

DONT’S

Do not stretch the logo to differ-
ent propotions

SPACE AND SCALE

You can use it with the brown
colour in staionery items.

Do not place it in yellow backgrondss Do not change the size of any
graphic elemnt

AMBOSELI COLOUR PALETTE

I choose the following coliurs due HEX N
to the wildlife nature in them. CMYK
For exxample: RGB: 7
Green represents the abundant
vegetation found in the park. HEX NO: #C39A6B
Brown represents the soil colour CMYK: 25%,40%,65
found int he park and also some RGB: 195,154,107
dry vegetation has a similar co-
lour.
Finally blue is the colour of the
sky that goes well with the land-
scape of the national park to make
it have a sceneic view.

HEX NO: #586D94
CMYK: 72%,56%,23%,4%
RGB: 88,109,148

HEX NO: #304920 SCPOALCOEUARNPDALSECTALTEE
CMYK: 75%,46%100%,49%
RGB: 88,109,148

NO: #495047
K: 66%,53%,64%,39%
73,80,71

B
5%,0%

AMBOSELI TYPEFACE BELL MT

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AMBOSELI STATIONARY ITEMS

BUSINESS CARD

9 CM
5.4CM

Explore the wild

STPAACTEIOANNEDRYSCIATLEEMS

9 CM

+25476456791

[email protected]

Kajiado county,Kenya. 5.4CM

scan me

www.amboselihome.com

AMBOSELI STATIONARY ITEMS

COVER LETTER

25 CM Mr.John

National pa
Kajido 23 p
Kenya,Nairo

Dear Mr Jo

I am writing
am a Maste
Technology
towards str
have maint
and technic
impressed
Developme
industry ex

Prior to Har
technology
working in
improve pr
encounter
important i

To date, my
is through s
their fullest
from the cli
views.

I would app
position. Pl
jacob.mcle
from you so

Sincerely,

ChristoperW

17 CM STPACTEIOANNEDRYSCIATLEEMS

Kajiado county,Kenya
+254758516106
[email protected]

30 June,2022

Peters

ark
park avenue
obi

ohn Peters

g to express my interest in securing anAssociate position at GreatAmboseli national park. I
er of Liberal Arts degree candidate at Harvard Extension School, specializing in Information
y. I come from a solid technical background with a strong interest in business and a passion
rategy. My area of focus and interest varies from quantitative analysis to project management. I
tained a 3.95 GPA through a well-balanced program of stuyd, which is not only very analytical
cal by nature but also helps to build leadership and team building qualities. I am extremely
with Great Strategys approach to strategy consulting, especially within the Business
ent and Innovation practice areas. I believe my academic background, business knowledge and
xperiences have provided me with the credentials needed to thrive asAasnsociate.

rvard, I worked as a technology professional, primarily resolving strategic issues related to
y process improvement. I gained solid research, analytical and problem solving skills while
Fortune 500 companies. My background in generating innovative ideas and strategies to
rocesses has provided me with a deeper understanding of multifaceted problems that companies
in their daily operations. Moreovre, because of my work experiences, I fully understand how
it is to have great team dynamics in todasymulti-disciplinary business environment.

y experience as an TI professional has been extremely rewarding and productive. Howerv, eit
strategy consulting that I can use my analytical aptitude and creative problem solving skills to
t. I strongly believe that consulting is a discipline that will force me to view problems not only
ients standpoint but also from a marketplace, best practices and think out of the box point of

preciate the opportunity to interview with GreaAtmboseli national for theAssociate
lease find enclosed my resume for your reviwe. I can be reached via email at
[email protected] or by phone at (617) 555-3456. I enthusiastically look forward to hearing
oon.

Walken

AMBOSELI STATIONARY ITEMS

MEMO

30CM M
To
Fr
Da
Su
M
W
Th
su
wh
Th
at

Since

MARK

21 CM STPAACTEIOANNEDRYSCIATLEEMS

Memo
o: All Empoyees
rom: Company Executive
ate: October 17,2022
ubject: Employee commute options survey
Message:
We are conducting a community survey this week among all employees.
he purpose of the
urvey is to discover what methods we currently use to commute and
hat alternative methods are of most interest.
he results of the survey will be used by the commute Org to design
transporation program that reflects the needs and safety of all employess .

erely,

K

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