Annual_CSR_Impact_Report_FY_2016-17

ANNUAL CSR REPORT
2016-17

Prepared by: Jana Urban Foundation

Cover Photo Credit: Mr. Pabak Sarkar
OFFER, Kolkata

TABLE OF CONTENTS

Message from Janalakshmi Leadership Team 1

Message from Jana Foundation Leadership Team 2

Winner of CSR Impact Award - 2016 3

Growth of Janalakshmi's CSR Program 5

Geographical Expansion of CSR across India 6

Impact Assessment of Partner NGOs

APSA (Association for Promoting Social Action) 8

GRACE (Grass Root Action on Community Empowerment) 10

SVVS (Shamala Vidya Vardhak Sangh) 12

Vidyanikethan 14

Anchal Charitable Trust 16

Sambhav Social Service Organization 18

OFFER (Organization For Friends, Energies and Resources) 20

SHEOWS (Saint Hardyal Educational and Orphans Welfare Society) 22

Nalanda 24

Navanir 26

Apni Shala 28

United Way of Bengaluru 30

DHAN Foundation 30

Jana Shakti 32

Message from Janalakshmi
Leadership Team

Janalakshmi came under the ambit of the of Women Empowerment. At this juncture, I
Corporate Social Responsibility (CSR) Act in would like to thank Jana Foundation, who act
2014. As many of you know, the new as the advisor and manager for our CSR
Companies Act of 2013, requires the Program, for their dedicated e orts in making
company to set aside 2% of its average net the program a success.
profit before tax of the past 3 years towards
CSR. In fact, India is the first country in the As a corporate we have always been
world to legislate CSR spending. committed to addressing urban inclusion
needs. The essence of CSR closely aligns
As per the Act, we formalized our CSR with our core business and vision, making it
Policy and set up the CSR Committee which a natural extension of what we do every
includes our Independent Directors in 2014. day. The remarkable growth of our CSR
Our areas of focus are primarily Women Program over the last three years is also a
Empowerment and Child Development. reflection of the performance of our
This is to ensure that the company also business. Now, with the Reserve Bank of
channelizes its e orts towards social issues India granting us a small finance banking
that a ect women and children which we license, I am sure some exciting times lie
might not be able to address through our ahead for our CSR Program.
core business.

In the first year of the inception of the CSR
program, we had 4 NGO partners in
Bangalore which has today grown to 13
NGO partners in 7 cities impacting 5000
lives. We have also initiated the employee
engagement program called Jana Shakti
which provides an opportunity to every
employee (JanaNayak) working in the
company to volunteer and contribute
towards making a di erence in someone’s
life. Today we have over 100 JanaNayaks who
have participated in this initiative.

In 2016, Janalakshmi received national V.S. Radhakrishnan
recognition for CSR by winning an award at
the India CSR Summit for our work in the field MD & CEO,
Janalakshmi Financial Services Ltd.

1

Message from Jana Foundation
Leadership Team

Since inception 3 years ago, Jana with CSR funds. This program is gaining
Foundation has been curating and managing brand recognition and wider acceptance
the CSR program for Janalakshmi Financial every month! A big thank you to the over
Services. It does so at no cost to JFS and 100 JanaNayaks who have generously
without taking a single rupee for its own donated through Jana Shakti and have made
use. From a modest corpus of Rs. 30 lakhs a di erence to many lives. We expect this
in the first year and supporting 4 NGOs, the sena to grow 50-fold in the next 5 years, and
program has grown to over Rs. 2.8 crores that would potentially add Rs. 10 crores to
supporting 13 NGOs. We fund NGOs in the needy in our communities.
every Zone in which Janalakshmi operates.
Our program won the top prize at the
recent 2016 CSR Impact Awards in the
category of women empowerment and
child protection. Most importantly, we have
impacted the lives of thousands of destitute
women and endangered children. While our
initial focus has been women and children,
we have recently expanded funding for
water and environmental sustainability.
Projects covering the latter are already
underway in Bangalore and in the Salem
district of Tamil Nadu.

We have always visualized CSR as a platform K.S. Ramdas
which our employees (JanaNayaks) can
leverage to engage in acts of philanthropy MD & CEO,
at a very local, community level. In line with Jana Urban Foundation
this thinking, we launched a unique
employee-led CSR program about 18
months ago, called Jana Shakti. Through
Jana Shakti, a JanaNayak has the
opportunity to identify a woman or child
they want to support financially and
contribute a token amount of Rs.2500 to
Rs.5000, which is matched up to four-times

2

JFS’s CSR Program wins “CSR Impact Award-2016”

JFS walked as a winner at the India CSR Summit in 11 categories and 4 special categories at
2016. The company received an award in the Pan-India level. The Awards seek to appreciate
Women Empowerment category. Jana Urban project specific impacts made by the
Foundation (JUF), which acts as the advisor to organizations in particular thematic areas, to set
JFS for its CSR program, submitted an benchmark in project planning, identification of
exhaustive application on the topic of partners and delivery of results. The ceremony
“Addressing Violence Against Women and Girls”, was held at the Bombay Exhibition Centre on
which stitched together the work carried out by the 28th of September 2016. The event was
two of our CSR supported NGOs, Vidyanikethan attended by over 160 companies’ CSR heads
in Hosur (Tamil Nadu) and Sambhav in Gwalior and about 400 nonprofits and social
(Madhya Pradesh). The award was received by enterprises.
R. Ramaseshan, Director – JFS Board; KS
Ramdas, MD & CEO – JUF and Geetanjali All the applications underwent a two-stage
Mohanty, Research and Policy Associate – JUF. evaluation process, with SP Jain Institute of
Management & Research conducting the stage
The CSR Impact Awards is an initiative of 1 evaluation and then a 9-member Jury
NGOBOX to encourage companies, CSR assessing the short-listed entries during the
foundations and CSR implementing agencies to second round. JFS featured with 10 other
deliver high impacts through CSR projects and corporates, CSR Foundations and NGOs as
adopt multi-stakeholder approach leading to winner for the 3rd CSR Impact Awards. The
excellence in project outcomes. This initiative details are highlighted in the next page: -
focuses on identifying high impact CSR projects

3

List of Winners for CSR Impact Awards 2016

Biocon Foundation
Category: Healthcare

Cohesion Foundation Trust
Category: Education

ICRISAT-JSW Energy
Category: Livelihood

CAIRN Foundation
Category: Environment

TATA Chemicals Society for Rural Development (TCSRD)
Category: WASH

Janalakshmi Financial Services Ltd. (Jana Foundation)
Category: Women Empowerment

Ultra Tech Cement
Category: Rural Development & Infrastructure

TATA Chemicals Society for Rural Development (TCSRD)
Category: Employee Volunteering Initiatives

Magma Fincorp Ltd.
Category: CSR Project of the Year (2015-16)

Dalmia Bharat Foundation
Category: CSR Foundation of the Year (2015-16)

ReNew Power Ventures Pvt Ltd.
Category: Company with the best CSR Impacts (2015-16)

Humana People to People India
Category: CSR Implementing Agency of the Year (2015-16)

4

Growth of Janalakshmi's CSR
Program over the Last Three Years

₹ 2,80,44,197

5000

$!!!!!!! ₹ 46,60,758 ₹ 1,37,37,784 CSR Corpus
#&!!!!!! 320 1941 Beneficiaries

"&!!!!!! 2014 2015 2016

"!!!!!!! CSR Fund Allocation for F.Y. 2016-17 "!!!
&!!!!!! !
Under the overarching theme of Women Empowerment and Child Development
! the total CSR corpus for F.Y. 2016-17 was utilised on a wide range of social
issues that a ect women and children on a daily basis, making them the
marginalized section of our society.

This year an additional theme area of water sustainability was explored. The
employee engagement program called "Jana Shakti" also grew in terms of the
number of applications and geographical reach.

19% 18%
16%

12% 13%

8%
7% 7%

Nutrition Education Violence Special Old Age Health Water Jana
Against Needs Care Shakti
Women Care Sustainability

5

Over the three years there has been a tremendous
growth of the CSR program in terms of geographic expansion

and number of NGO partnerships

6



APSA (Association for Promoting
Social Action)

Social issue identified: JUF’s Partner Experience:

Food security and malnutrition APSA has been a part of Janalakshmi
since the beginning of our CSR
Total funds disbursed Program in 2014. It has been a
wonderful journey for us watching
Rs. 18,00,000 the children grow in the beautiful
campus of APSA. APSA has a dedicated
Project Description team who are very organized, punctual
and are excellent with their
Provision of food & nutrition for 100 children communication and reporting skills.
who have been abandoned and coming We have also learnt a lot from them
from low-income households in Bangalore over these three years.

IMPACT JFS’s support of APSA’s
nutrition program has
Direct provided tremendous
impetus to our child
• At least 50% of the total number of rights work by helping
children have registered weight gain ensure that
between 1-3 kgs underprivileged children
get to enjoy their
• Children are physically more active and childhood as children
participate in all the extra-curricular activities should.
P. Lakshapathi
• The adolescent girls have showed a Executive Director
tremendous improvement in their APSA
health status

Indirect

• Due to increased immunity, the children
feel less sick through the year and as a
result their attendance at APSA’s Dream
school has increased

• The presence of children at the institute
everyday has helped keep them o the
streets and has contributed towards
prevention of child labour, child beggary
and tra cking

• The project has prevented young girls
from falling into early marriage and
motherhood

• It has enabled parents save on incomes
to an extent

8



GRACE (Grass Root Action on
Community Empowerment)

Social issue identified: JUF’s Partner Experience:

Neglect of basic child rights for children Despite the daily challenges that
below 5 years of age Grace faces in terms of cramped
spaces for its crèches, frequent
Total funds disbursed migration of the rag pickers who are
the target beneficiaries, Grace has
Rs. 16,15,000 managed to make its mark in the
communities it serves. Today the
Project Description community is coming forward to
support the organization in executing
Provision of 6-day care centres (crèches) its program e ectively as they are able
and 2 tuition centres for 155 children of rag to witness the impact Grace has made
pickers in Bangalore in the span of three years.

IMPACT Children have the power
to change the society for
Direct good. Janalakshmi has
been supporting us in
• 54 children aged 6 years were referred to working towards this
formal schools in June 2016 vision that we have. We
would like to continue
• Through the health check-ups which our work for the poorest
were carried out once every three segments of our
months, Polio vaccinations were provided communities.
to all the children Bosco Anthony
Secretary-in- Charge
• 100 children below 6 years were provided Grace
basic education through the project

• The two tuition centres supported 55 school
going children in their academic growth

• 3 children received the benefits of the
Right to Education Act as a result of which
they got access to free education for the
academic year from the Government

• Malnourished children were able to get
access to better quality food

Indirect

• Reduced incidents of child labour in the
slum areas as a result of the children
attending the crèches everyday

• Health seeking behavior has been
observed within the communities

• The attitude towards saving among
parents can be observed, which will
eventually lead to improved standards of
living for the families

10



SVVS (Shamala Vidya
Vardhak Sangh)

Social issue identified: JUF’s Partner Experience:

Drop-out students from Below Poverty Line SVVS has been very systematic in its
families approach for the program over the
last three years. They constantly
Total funds disbursed engage with the local community
for their feedback and opinion
Rs. 16,69,550 which leads to the success of the
project.
Project Description
A wholesome project
Sponsorship of formal education for 70 supported by
children and mid-day-meal program for 150 Janalakshmi that
children coming from Below Poverty Line addresses both social
families in Bangalore and economic challenges
faced by the children.
IMPACT We are glad to be a part
of it.
Direct Manjunath M.J.
Secretary-cum- Principal
• Due to the continued educational SVVS
support, there is a positive behavioral
change particularly in terms of discipline
levels among the students

• The academic performance of the
students has improved over time. The
same children who had dropped out once
are today passing their exams with a 50%

• The students and parents are satisfied
with the mid-day-meals provided. This
has led to a positive word of mouth, as a
result of which more children living in the
community want to enroll themselves
into this school

• 4 health check-ups have been carried out
for the students and due to the healthy
diet provided in the school, no major
ailments have been reported

Indirect

• The parents are closely involved with the
mid-day meals program to keep a check
on the quality of food and hygiene standards

• 55% of the mothers of the children are
now self-employed and are able to earn
additional income while their children are
attending the school

12



Vidyanikethan JUF’s Partner Experience:

Social issue identified: We derive our strength from
working with organizations like
Sexual abuse and exploitation of children Vidyanikethan which always has a
story of courage to narrate. Their
Total funds disbursed e orts in ensuring that the
perpetrators are put behind bars not
Rs. 20,84,400 only provides justice to the victims
and their families but also goes a
Project Description long way in making our society a
safer place to live. This is
Protection and safety of 50 exploited Vidyanikethan’s biggest achievement
children of Commercial Sex Workers in and the team truly deserves a praise.
Hosur, Tamil Nadu
Janalakshmi’s support
IMPACT came at a very crucial
time for Vidyanikethan.
Direct The support is holistic in
nature as it looks into the
• All the 50 children were enrolled into overall development of
schools the vulnerable girls. The
project looks into their
• 10 girls completed their 10th standard present and future needs
• 12 girls participated in the District level leading to a life without
fear and threat.
football tournament Dr. Nagaraj
• 2 girls got job placements while 3 are Director
Vidyanikethan
continuing their vocational skills
• New bank accounts were opened for 25

children residing at Vidyanikethan
• 18 children were reunited with their families

after receiving adequate counselling
support at Vidyanikethan

Indirect

• Vidyanikethan has filed 4 FIR cases for
o ences related to sexual abuse, child
marriage and tra cking. 2 of the
perpetrators are currently behind bars
under the POCSO Act

• 12 Police personnel have been sensitized
on child rights and child exploitation

• 14 mothers of the children have formed a
self-help group as the foundation to
encourage each other to practice
alternative livelihoods such as running
their own enterprises

14



Anchal Charitable Trust

Social issue identified: cases of autism, cerebral palsy, mental
retardation and multiple disabilities. This
Exclusion of children with special needs step helps the families get access to
various government welfare schemes
Total funds disbursed • Due to the provision of mobility aids,
parents are now less burdened to
Rs. 16,03,500 physically carry their grown up children
during their daily activities
Project Description
JUF’s Partner Experience:
Early intervention and care centre for 70
children having special needs living in slums Through the field visits we can find
of New Delhi that the children have become more
independent over the course of two
IMPACT years in carrying out their routine
activities. This intervention is also
Direct spreading greater awareness in the
communities where these children
• Improved learning and motor skills as well live, leading to an inclusive
as better concentration span can be environment. The team of Anchal is
observed among the 50 children attending well trained on handling this social
the rehabilitation centre and the 20 issue as they deal with every child
children receiving home based services with great care and sensitivity.

• 4 children with disabilities were provided It feels proud to be
wheelchairs and corner chairs and many associated with
more have enrolled for other mobility Janalakshmi Financial
devices such as tricycle, rollators and Services and Jana
crutches. These aids help the children in Foundation and work
carrying out their routine work better together on
mainstreaming the
• 10 children received disability certificates children with disabilities
which will help them receive their welfare in the society.
pension on time Sanjeev Sheel
Managing Secretary
• Sports items such as football, carom and Anchal Charitable Trust
disk were purchased to motivate the
children on their physical and mental
development

Indirect

• 35 parents of children with intellectual
disabilities attended workshops on
behavioural problems faced by their
children, particularly in times of sexual
and other forms of abuse. The parents
have in turn taught their children the
concept of good and bad touch and how
to convey their feelings to them

• 21 parents of persons with disabilities
received legal guardianship certificates
from Deputy Magistrate, Shahdara for

16



Sambhav Social Service
Organization

Social issue identified: Indirect

Violence Against Women (VAW) • Through the interface meetings 15 cases
of garbage disposal, 10 of drinking water,
Total funds disbursed 17 of street lights, 5 of community toilets
and 10 of drains have been initiated and
Rs. 22,95,300 acted upon

Project Description • 200 women are now part of Self-Help
Groups and are financially linked to banks
Addressing violence against women for 1200 through Sambhav’s networks
women and 400 adolescent girls in 40 slum
areas of Gwalior. This year the project will JUF’s Partner Experience:
also aim to sensitize 400 youth and men
In the last two years Sambhav has
IMPACT worked on this critical issue by
educating the women on their rights
Direct and have empowered them to lead
and stand up for gender related issues
• The project has significantly contributed which should not be compromised.
in enabling 1600 women and girls The neglected rights of the past, have
understand the issue of VAW in the two a collective voice today. Tangible
year time period of the project outcomes can be witnessed in these
areas today for women’s safety and
• Over 650 cases of VAW have been security.
identified in the 40 slum areas ranging
from domestic violence and sexual Sabla Project has helped us
harassment to disputes and dowry. These understand few dimensions of
cases have been referred to the legal violence against women. The very
expert of Sambhav for advance support survival of women in terms of
financial security has never been
• Certain hidden groups of human seen in such wide perspective.
tra cking have been identified in two of Sambhav has been blessed to play
the slum areas such as Awadpura and a small role in this direction. We
Khajanchi Baba would like to thank Jana for
understanding that safety of
• Through interface meetings 62 cases of women comes first. Business every
child marriage have been acted upon day is a usual phenomenon but
respecting the existence of women
• Women groups wrote to the Commissioner requires an entirely di erent
of Municipal Corporation for construction perspective.
of household toilets and this was responded
by the UADD for immediate action Dr. Shiv Kumar Singh
Director
• 400 women have approached the Sambhav
women helpline 1091 for support, and the
support has been extended in the form of
legal action or counseling on the spot

• 200 men and youth from the same slums
are also being sensitized for a multi-
directional approach towards reduction
of violence against women

• Information and knowledge of the national
flagship e orts such as police helpline,
women helpline and child helpline are
being used as e ective tools to report and
initiate action against VAW

18



OFFER (Organization For Friends,
Energies and Resources)

Social issue identified: • Over the course of 11 years of
Anandaghar’s existence in the locality, the
Absence of highly recommended diagnostic local community has eventually come to
tests by government agencies for children understand that HIV does not spread
living with HIV/AIDS through common contacts or mosquito
bites, as there has not been a single case
Total funds disbursed of HIV infection in the community

Rs. 16,55,300 JUF’s Partner Experience:

Project Description The quick and immediate intervention
of the OFFER team in rescuing the
Diagnostic care for 70 orphan children living children living with HIV/AIDS is a
with HIV/AIDS in a residential facility in reflection of the passion they have for
Kolkata this cause. They provide holistic
support to these children in terms of
IMPACT food, education and recreation
leading to a well-managed project.
Direct
Being a child rights
• A total of 4120 diagnostic tests were activist I express my deep
carried out through the year for all the gratitude to the JFS
children which led to quick medical family for their
intervention and e cient monitoring of outstanding support to
the diseases OFFER. It is an
extraordinary support
• As a result, 3 children were declared free towards our children
of any active tuberculosis living with HIV/AIDS as it
has directly helped in
• 2 of the children below 10 years received saving their lives.
quick interventions to counter
tuberculosis & malnutrition in a hospital Kallol Ghosh
set-up Senior Ashoka Fellow
Founder and Director
• The quick recovery from most infections OFFER
has led to increased attendance rates in
school

• 15 children appeared for the 10th standard
exams. One of the boys topped his class.

• 15 residents of Anandaghar (name of the
residential facility) went for short term
courses on various computer applications
and are currently undergoing internships.
1 of them also got a job o er.

Indirect

• After interacting with the Anandaghar
children, various stakeholders have
realized that proper intervention of HIV
infection leads to an active and normal
childhood

20



SHEOWS (Saint Hardyal Educational
and Orphans Welfare Society)

Social issue identified: • SHEOWS is fully equipped with the
medical practitioners such as a
Neglect of senior citizens who are Neurologist who visits once a week, 2
abandoned and homeless on the streets of General Physicians who attend to the
New Delhi women 6 days a week, 1 full time
Physiotherapist, 3 full time Nurses
Total funds disbursed supported by 18 caregivers

Rs. 12,00,000 Indirect

Project Description • Through the social media platforms of
SHEOWS, the larger community is
Holistic geriatric care for 20 elderly women sensitized on the concept of care and the
who have been rescued from the streets of basic rights of the senior citizens
New Delhi
JUF’s Partner Experience:
IMPACT
The beneficiaries residing at SHEOWS
Direct are one of the most vulnerable
segments of people in the society.
• 19 women have recovered from The old age home provides a safe
malnutrition and the hemoglobin levels of 6 shelter for the homeless women with
women have improved due to the provision the SHEOWS sta providing the
of balanced diet and multivitamins attention, love and respect that they
are deprived of.
• Caregivers support the routine activities
of 9 fully dependent women Old Age is associated with a
lot of stigma. SHEOWS
• 4 female patients have been referred to hopes to eliminate these
the special care unit of SHEOWS and encourage the elderly
residents to lead happy and
• 2 women have their fractures completely productive lives. We are
cured after regular physiotherapy grateful to Janalakshmi for
their dedication and
• 60% improvement has been observed in commitment towards our
the physical activities of 5 women who cause.
are su ering from paralysis
Saurabh Bhagat
• 60% reduction in violent behavior has Director
been observed among 24 women SHEOWS
su ering from Alzheimer’s disease/
dementia and other mental disorders
through regular follow ups by a
Neurologist and the prescribed medicines

• Women benefit from in-house medical
facilities like a ten bedded ICU,
physiotherapy setup, pathology lab,
digital x-ray facilities and a minor
operation theatre setup

• The infrastructure also includes individual
beds, air conditioners, CCTV cameras for
safety measures and elevator facilities for
serious patients

22



Nalanda

Social issue identified: • 1500 children in nearby government and
private schools have also derived the
Exclusion of children from the educational benefits as a result of knowledge sharing
system inspite of the implementation of the practices by the Nalanda team
Right to Education Act 2009
• Learning hubs are largely in demand as a
Total funds disbursed result of which a harmonious relationship
is building between the schools, hubs and
Rs. 12,90,500 the slum communities

Project Description JUF’s Partner Experience:

Establishment of 5 learning hubs in 5 slum Nalanda understands that quality
areas of Lucknow city for 1000 children education is one of the main catalysts
that has a role to play in uplifting the
IMPACT community from poverty. Its strategy
of collaborating with various
Direct stakeholders and knowledge sharing
practices leads to long term solutions
• A total of 200 children have directly for addressing education related
benefitted through the learning centres by issues such as school drop-outs,
getting access to quality primary education children’s lack of interest in studies
and child labour.
• 107 children have been mainstreamed as
of today after achieving their age and It is a privilege to be a
class appropriate competencies part of an organization
which has a philanthropic
• Class appropriate contextual books and vision. We appreciate the
teaching learning materials have been e orts of Janalakshmi
provided to all the children at the centres, towards the betterment
creating interest among the children of quality primary
towards learning education for deprived
children.
• Learning corners which serve as libraries
are providing an opportunity to enhance Prabhat Jha
the knowledge base of the children Executive Director
Nalanda
• Attendance and retention rates of the
children in their formal schools has improved

Indirect

• Each learning hub comprises of a 14
member parents’ committee in order to
strengthen community participation for
this intervention

• Regular interaction with the communities
has created mass awareness on
education. Parents are now ensuring that
their children are free from household
work during the school and learning hub
hours resulting in reduction of child
labour in the specific areas

24



Navanir JUF’s Partner Experience:

Social issue identified: Navanir is a home away from home
for these ladies and this was recently
Neglect of elderly women who are abandoned witnessed when they did not want to
and homeless go to their families for a 20-day period
when the toilets of the facility had to
Total funds disbursed undergo renovation. The improved
quality of food and medical support
Rs. 14,86,000 has brought a smile on their faces.

Project Description A special thank you to
Janalakshmi Financial
Renovation of old age home and support Services and its team of
towards geriatric care for 55 elderly women dedicated personnel who
in Kolkata have walked that extra
mile to bring in comfort
IMPACT and happiness in the
minds of the senior
Direct citizens residing at
Navanir, Tollygunge.
• Improved quality of food with both Your contribution has
vegetarian and non-vegetarian diets at gone a long way in
the old age home. The women now look making a di erence in
forward to the three meals in contrast to the lives of these ladies
the earlier days which did not provide who are spending their
much variety sunset years in our care.

• With the limited income of the senior Suvadra Roy Chowdhury
citizens and their dependency on their Secretary-in-Charge
relatives, the medical support has gone Navanir – Home for the
on to remove their worries about Aged
expenses related to illness

• Partial renovation has been carried out in
the form of a partition for the sick room
while the remaining is under progress

• There is a sense of overall wellbeing and
satisfaction due to these factors among
the residents which they happily share
with their friends and relatives

Indirect

• The support in the form of food and
medicines has brought a relief to the
relatives of the residents who mainly
belong to the low income segments and
are therefore not in a position to meet the
needs of the women adequately

26



Apni Shala JUF’s Partner Experience:

Social issue identified: The children’s enthusiasm to the life
skills sessions is worth watching! Their
Absence of life skills education in public laughter conveys the impact of this
schools of Mumbai inspite of education project. This kind of teaching and
policies laying stress for this curriculum to be learning is di erent from the usual
adopted classroom experience and this is also
what makes this concept hard to
Total funds disbursed implement on the ground. But the
facilitators of Apni Shala do it with
Rs. 9,16,314 great ease as they are able to bring
out the emotions and the energy and
Project Description help the children understand the
importance of their soft skills. This is
Provision of life skills education across 8 the result of some intensive trainings
Municipal Schools of Mumbai for 900 that the entire team undergoes.
children
Apni Shala has been able
IMPACT to work with so many
more children and
Direct partner with so many
more schools thanks to
• Through over 700 life skills sessions, 844 the support from Jana
children had access to an in school social Urban Foundation. It has
emotional learning programme helped us create a space
in schools for dialogue on
• Students of 7th and 8th standards from social and emotional
the Service Learning Programme got a issues that all of us face
chance to showcase their work at an and thereby create
annual event which was attended by over opportunities to build
200 people competence.

• Increased awareness of children on social Amrita Nair
issues through student led research CEO and Co-founder
projects on water, waste management, Apni Shala
environment, class discrimination, sexual
harassment, substance abuse and
community conflicts

Indirect

• Through the Parents Engagement
Programme close to 690 parents and
guardians were engaged and sensitized
on the importance of life skills education

• Approximately 40 teachers and 7 school
heads were engaged in awareness about
social emotional learning and life skills
through the year

28



United Way of Bengaluru

Social issue identified: IMPACT

Depletion of lakes in Bangalore city due to • A tripartite partnership is in place between
rapid urbanization and infrastructural BBMP (Bruhat Bengaluru Mahanagara
development Palike), United Way of Bengaluru and
Janalakshmi
Total funds disbursed
• The details of the impact of this project
Rs. 16,13,700 will be highlighted in our next report as
the operations for the Dasarahalli Lake
Project Description started in April 2017, post our fund
disbursement in February 2017
Adoption of the Dasarahalli Lake in Bangalore
for the purpose of lake rejuvenation

DHAN Foundation

Social issue identified: IMPACT

Erratic rainfall and extreme weather • This is the first rural CSR project that
conditions leading to loss of livelihoods for Janalakshmi has undertaken
rural farmers
• The details of the impact of this project
Total funds disbursed will be highlighted in our next report as
the operations in Salem district started in
Rs. 25,00,000 April 2017, post our fund disbursement in
March 2017
Project Description

Creation of rain water harvesting structures as
drought proofing measures for promoting
livelihoods for 700 small and marginal farmers
in Salem, Tamil Nadu

30

Jana Shakti is a unique employee driven CSR program that
enables employees to financially support women and children

in need. Employees may contribute Rs.5,000 and
Janalakshmi will provide a matching contribution, upto four
times the amount, namely Rs.20,000. Total support amount to

the beneficiary will thus be Rs.25,000

Overview of the Jana Shak� Program

The Jana Shakti program witnessed great momentum in 2016-17: As against 16 applications from Head O ce
(HO) and South Zone in the previous year, we received 113 applications from HO and 5 Zones in 2016-17. The
increased applications can be attributed to many factors such as periodic awareness campaigns and the
revision of the policy to make the Jana Shakti program more inclusive.

Highlights of the Policy Revision e ective Jan 2017:
• JanaNayaks at any designation are eligible to participate in Jana Shakti.
• JanaNayaks who are Assistant Managers or below may contribute Rs.2500 and JFS will provide a matching

contribution, upto four times the amount, namely Rs.10,000. Total support amount to the beneficiary will
thus be Rs.12,500.
• JanaNayaks at any level may contribute Rs.2500 in cases where the Jana Shakti total contribution request
is between Rs.5000 and Rs.10,000.

Jana Shak� Applica�ons 2016-17(zone-wise)

8

24

69 5
6

1

North South East West Central HO

Causes supported through Jana Shak� in 2016-17

MEDICAL
49 applications

EDUCATION
41 applications

BETTER HOUSING
4 applications

OTHERS
19 applications

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The stu that dreams are made of…

Mona is a bright 14 year old girl who loves sport. Her troubles with the collection agent, who in turn narrated
father is an auto driver and her mother, a house wife. the family’s problems to his colleagues.
The love for sports runs in the family; Mona’s mother,
Latha is a black belt in karate. She was unfortunately The branch head immediately thought of the Jana
unable to take up karate seriously but was determined Shakti program and shared Mona’s story with a few
to ensure that sports is an integral part of her child’s life. JanaNayaks. In a matter of days, there were 15
JanaNayaks from Bangalore and Chennai who sent in
After learning the basics of swimming, badminton, Jana Shakti applications to raise the required Rs. 3.5
football and volleyball, Mona decided that Fencing is the lakhs for Mona. JanaNayaks contributed
sport she likes the most. Mona’s coach informed the Rs.5000/Rs.2500 based on their designation and the
family that fencing is an expensive sport and the JFS CSR Corpus put in 4 times the JanaNayaks’
equipment alone costs approximately Rs.60,000. contribution.
Knowing Mona’s passion for Fencing, the family decided
to support her to take up Fencing seriously. Once Mona Mona and her parents were thrilled to receive the
began training, she practiced ardently for over six hours a cheque of Rs.3.5 lakhs. Mona was the youngest
day. She received her first recognition by winning the participant from India and won the Bronze Medal at the
silver medal in the National Fencing competition in Nasik, tournament. We cant help but say with a broad smile,
followed by prizes at the
national, state and divisional this is the stu dreams are made of.
Fencing competitions.

Mona was then selected to
represent India at ‘Challenge
Wratislavia’, an international
fencing tournament for
children under 15, which is
held in Wroclaw, Poland.
Her family was delighted to
hear the news, but was
also dismayed to learn that the new
equipment, travel to Poland and
accommodation would cost them
Rs. 4.5 lakhs.

Mona had won a cash prize of Rs. 75,000
at the Tamil Nadu CM Fencing competition
and her father had saved Rs. 25,000. They
were still in need of Rs.3.5 lakhs. Her
mother tried borrowing the required amount, but had
no luck. It was at this time, that a JFS collection agent
visited Mona’s house to collect EMI. Latha shared her

33

The joy of learning ABC

Dinesh J A has been working in the Human Capital team time in applying to support Rani’s grandchild’s education

of Janalakshmi for the past 5 years. He heard of the Jana through Jana Shakti. The application was processed and

Shakti program and was actively the school fees for Cibi Raj (Rani’s

looking to support a woman or child grandson) was paid to the school.

in need. This is when he thought of

Rani who has been working with his Dinesh proudly says, “ What I didn’t

family as a house maid for over 30 realise was the impact that Jana Shakti

years. Rani has been a widow for would make on Rani’s family. Cibi is the

almost 20 years and struggled to first person in their family to attend

raise her three children. She regrets formal schooling. Rani was so happy

not being able to educate them. that she brought him home in his

Her two sons work as manual school uniform on the first day of

labourers and her daughter is a Cibi Raj and Dinesh J A school to thank me. Cibi comes home
home maker now. (Human Capital Team) every now and then and tells me about

all that he has learnt in school and

Rani has two grandchildren and reads out ABC on my phone. I never

always talks about her dream to educate imagined that a small gesture with

them. What she was unable to do for her children, she JFS’ support would make such a big impact. I am so

wanted to do for her grandchildren. Dinesh wasted no happy that I took this opportunity to make a di erence.”

God works in mysterious ways

"Manoj was just 5 months old when his mother passed that she was unable to do something about it. It is at this

away, from then on we lead a stoic life" said time that she approached Geetha and narrated her story

Chandramma (Manoj’s grandmother) as she poured her with a heavy heart.

heart out to Geetha Suresh, our Inspired by her will to educate her

Jana Pragati Centre Head. Manoj’s grandson, Geetha immediately applied

father and Chandramma work very for Jana Shakti. Geetha was able to

hard to provide for Manoj – now 10 provide the funds for Manoj’s education

years old. However they struggle to with the support of Jana Shakti.

make ends meet and were unable to Chandramma is now a very happy

raise funds to pay for Manoj’s school grand mother. She said to Geetha with

fees. a big smile, “God works in mysterious

Educating Manoj was of utmost ways.”

importance to Chandramma as she

strongly believes that education will Manoj and
help Manoj lead a good life in the Geetha Suresh (JPC Head)

future. She was very disappointed

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Get Involved

Be a part of our growth story and help us make
a real impact in the lives of thousands more
women and children through our Jana Shakti program.

Participate

Jana Shakti is a unique employee driven CSR program
that enables employees to financially support
women and children in need. We are constantly on
the lookout for employees who will make use of this
program to make a di erence in another’s life,
and thereby achieve our vision.

Get in Touch

Visit us at www.janafoundation.org and www.janalakshmi.com
Email us at [email protected]
Read about us at our CSR community page on www.channelj.in
(For internal stakeholders only)

Address:

Jana Urban Foundation,
34/1-1, Langford Road,
Shanthi Nagar,
Bangalore - 560 027
Tel: 080 4259 5700 l Ext: 603

35



Your
Generosity
Multiplied

123

5,000

20,000

Help a woman or *Contribute Help up to 3
child get access to Rs. 5,000 & JFS will beneficiaries in
education, healthcare, contribute up to a year.
better housing and Rs. 20,000.
more.

*Assistant Managers or below may contribute Rs.2500 and JFS will contribute up to Rs.10,000.

Jana Shakti is a unique employee driven CSR program
that was launched in November 2015.