E BULLETIN UMKI EDITION 2_1

Edition 2: April - June 1

All rights reserved by UMK International 2022 CONTENTS
No part of this publication may be reproduced, stored for
reproduction or transferred to other forms, through any FOREWORD 03
means including electronic, mechanical, photos, UMKI INTERNATIONAL 04
recordings and so on without permission from UMK
International. ADMINISTRATION 07-09
Book Title: UMK International E-Bulletin MARKETING 11-21
April - Jun 2022
ISSN Number: 2948-510X INTERNATIONALIZATION 23-24
Published by: REGIONAL REPRESENTATIVES 26-28
UMK International
Universiti Malaysia Kelantan
City Campus
Pengkalan Chepa
16100 Kota Bharu, Kelantan, Malaysia

EDITORIAL TESTIMONIALS 30-31
MEMBERS

COORDINATOR
Mohammad Affiq bin Kamarul Azlan

CHIEF EDITOR
Assoc. Prof. Dr. Ng Siew Foen

ASSOCIATE EDITOR
Mohammad Affiq bin Kamarul Azlan
Dr. Adi Aizat bin Yajid
Assoc. Prof. Dr. Ibrahim Abdul-Azeez Okene
Dr. Mohammed Aurifullah
Dr. Julia Tan Yin Yin
Dr. Kanit Sripaoraya
Mohamad Naim Bin Idris
Siti Munirah binti Mohd Adib
Noor Izunarida binti Zakaria
Tuan Nor Azma binti Tuan Hussain

Designer
Mohamad Naim bin Idris

2 UMK International

FOREWORD

ASSOC. PROF. DR. NG SIEW FOEN
Director

UMK International

Greetings from UMKI again! The last three months have been a vibrant one. Moving to an
endemic phase provides a stable and more predictable environment for our university to
grow. In this phase, physical meetings become more frequent though social distancing is
still being observed. With the opening of borders among ASEAN countries, travelling for
physical meet bounces back strongly and globally.

At UMK International Office, things continue to push forward. Besides local embassy visits
to enhance internationalization, we travelled to Jakarta and Pekan Baru to promote UMK
programs. The 2 day promotion received overwhelming responses from the Indonesian stu-
dents. Thousands of students visited the 30 booths represented by both public and
private universities from Malaysia. One of the reasons for such good response was the fees

between Malaysian and Indonesian Universities. So why pay more for a local degree when
you can pay less to get an international degree.
Indonesian parents who came to our booth
believe that they could get not only better and
quality education in Malaysia but at a lower cost.
The trip to Jakarta and Pekan Baru has indeed
broadened our horizon in global marketing.

On the whole, it has been a very fruitful
second quarter for UMKI. We look forward to
more opportunities to make UMK visible
globally

Edition 2: April - June 3

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EEdditiisoin12:: JAapnriul a-rJiun-eJun 55

6 UMK International

HISTORY OF UMK INTERNATIONAL OVERVIEW
INTERNATIONAL

2013 NOV.2019
UMKI
UMK-IO UMK International
UMK International Office

2012 2019
CIM
Unit of International Centre of International &
Affairs Marketing

VISION MISSION

To be a referred centre in managing To provide efficient and quality services
international affairs, promoting global to the international community within and
partnerships and facilitating beyond the University.
international education.

QUALITY OBJECTIVES

1. To ensure at least 70% of the targeted number of the international students in
UMK is achieved.

2. To ensure 80% students pass is renewed within 7 working days from the
passport submission date.

3. To ensure 80% students dependent pass is renewed from the passport
submission date.

CLIENT CHARTER

1. To promote UMK quality academic programs internationally.
2. To manage the recruitment, admission and welfare of internatioanl students

effectively.
3. To facilitate mobility and outreach programs for students and staffs.
4. To promote and strengthen global partnerships.
5. To coordinate international cooperation and facilitate exchanges.

Edition 2: April - June 7

300 UMK KEY PERFORMANCE INDICATORS (KPI)

300 KPI 2021 (Enrolment)
200 students (UMK) I 200 students (KPT)
300 KPT Achievement of 2021 (Enrolment)
243 students

267
243

UMK INTERNATIONAL STUDENTS - ENROLMENT 137

New international students:
1. Lyu Wenhui (China - FTKW)
2. Andamar Pradipta (Indonesia - FBI) 36 38
9
3. Zhao Li Juan (China - FTKW)
4. Li Zhengkang (China - FTKW)
5. Su Zhi (China - FTKW) 2017 2018 2019 2020 2021 2022

STUDENTS’ COUNTRY OF ORIGIN

8 UMK International

UMK INTERNATIONAL STUDENTS BY CAMPUS & FACULTY

125 Students 124 Students 18 Students
UMK Bachok UMK City Campus UMK Jeli Campus
1. Faculty of Agro-Based
1. Faculty of Creative 1. Faculty of Industry (12)
Technology & Heritage Entrepreneurship & 2. Faculty of Earth
(56) Business (93) Science (6)
2. Faculty of Architecture 2. Faculty of Hospitality, 3. Faculty of
& Ekistics (7) Tourism & Wellness (10) Bioengineering &
3. Faculty of Language 3. Faculty of Veterinary Technology (0)
Studies & Human & Medicine (8)
Development (62) 4. Department of Data

Science (11)
5. Malaysian Graduate
School of
Entrepreneurship
Business (2)

Edition 2: April - June 9

10 UMK International

VISA / PASS

VISA AND PASS APPLICATION
MANAGEMENT STATISTICS

EDUCATION UMK IMMIGRATION
MALAYSIA INTERNATIONAL DEPARTMENT
GLOBAL OF MALAYSIA
SERVICES (UMKI)

(EMGS) Students & Dependents

Students MOBILITY IMMIGRATION
STUDENTS STUDENTS DEPENDENTS
NO. ITEMS
- 20 -
1. VAL Application - 42 -
2. EVAL Extension 1 14 2
3. New - 40
4. Renewal 2 32
5. Special Pass - 00
6. Transfer Sticker - 02
7. Shorten

Edition 2: April - June 11

APRIL
PROMOTION

6 April - UMK International had a discussion with Ms Ruby Liu from China Firm for
Global Business on the possibility of opening up more opportunities for Chinese
students to further study at UMK.
7 April - Big Congrats to UMK students (International and Local) participated and
won in the recently organised TikTok Contest (Mandarin version).
First Prize (RM500), Zhen Xiao Qing
Second Prize (RM300), Teoh Keat Yung
Third Prize (RM200), Kiong Xiang Rong
Consolation Prize (RM100), Koh Xun Yun

8 April -UMK International had a discussion with
Dr Mohd Kamil Yusoff from UPM Holdings, and
Dato’ Nazar, representative from Phoenix Education
Academy on the possibility of opening up more
opportunities for Chinese students to further study
at UMK.

12 UMK International

11 April - UMK is glad to have received the representatives from Education
Malaysia Beijing on a virtual courtesy call today. Education Malaysia Beijing is
represented by the Director, Mr Abdul Aziz How, and the Education Attaché, Mr J
ason Choy.
UMK is represented by the Vice-Chancellor, Prof Dr Razli bin Che Razak, the
Director of UMK International, Dr Ng Siew Foen and the team from the office of
UMK International. The courtesy call touches on the achievements of Education
Malaysia Beijing and UMK from previous collaborations as well as possible
educational collaborations including exchanges, research, and the possibility of
opening up more opportunities for Chinese students to further study at UMK.

18 April - UMK International organised an Academic Briefing Program for SMK
Negeri 10 Jakarta, Indonesia. The hybrid event was attended physically by UMK
Representative in Indonesia, Mr Arham Bahar, and virtually by UMKI Deputy
Director, Mr Affiq Azlan, UMKI Senior Assistant Registrar, Ms Kho Siew Leen,
representatives from BPA, Ms Syarifah Ikmar Afzan and Mr Syahrul Hanif. This
event presented opportunities for school leavers from SMK Negeri 10 Jakarta to
further their undergraduate degrees at UMK.

Edition 2: April - June 13

24 April - UMK Career Talk South Asia is
an event organised by UMK International
to open up opportunities for South Asian
students to further their studies here in
UMK. The hybrid session presents Prof.
Dr. KRS Sambasiva Rao, Vice Chancellor
of Mizoram University, India, and UMK
representatives from Malaysia.
24 April - UMK International conducted a series of workshops on promotional
strategies. The workshops focused on digital marketing, in which the staff of UMK
International learned how to do Facebook and Instagram advertisements. These
workshops were conducted by Mr Affiq Azlan, Deputy Director (Marketing) UMK
International, and attended by the Regional Representatives of UMKI.

26 April - UMK International organised a discussion between UMK International
UMK and representatives from UPM Holdings and Beijing Wuzi
University on the possibility of bachelor and master twin degree
programs. The discussion was led by the Deputy Vice-Chan-
cellor (Academic and International), Prof. Dr Nik Maheran Nik
Muhammad, and attended by the representatives from UMK
International, Faculty of Language Studies and Human Devel-
opment, Faculty of Creative Technology and Heritage, Faculty
of Entrepreneurship and Business, Malaysian Graduate School
of Entrepreneurship and Business, and UMK Business Ventures.
UPM Holdings is represented by Dr Mohd Kamil Yusoff and
Beijing Wuzi University is represented by Mr Zhong ZhenYu.
28 April - UMKI had a discussion with UMK’s
partner in Senegal, Mr Alpha Bodian on the
current situation of Senegalese students in UMK
as well as the possibility of getting more students
from Senegal to study in UMK.

14

16 May - UMK Representative in Indonesia, Mr Arham MAY
Bahar, gives a briefing on studying in UMK to school leavers
during the graduation day at SMA 9 Jakarta. The briefing was
delivered before 252 school leavers at the school.

18 May - UMK Representative in Indonesia, Mr
Arham Bahar visited Universitas Islam As Syafi’iyah
(UIA), Jakarta to explore the possibility of
collaboration between the two universities. The
meeting was attended by Dr Masduki Ahmad, SH.,
MM, the rector of UIA, the deputy rectors and the
deans.

20 May - Mr Arham Bahar, UMK Representative in Indonesia
visited SMA Negeri 10 Bandung to share UMK academic program
brochures.

It is hoped that this visit will open up more opportunities for
prospective undergraduate students from Indonesia to further
their studies at UMK.
20 May - UMK Regional Representative, 20 May - UMK Regional
Dr Mohammed Arifullah met VSU Vice Representative Dr Arifullah
Chancellor Prof. G. M. Sundaravalli and Mohammed of Universiti Malaysia
discussed on possible strategic Kelantan visited Audisankara
collaboration between UMK-VSU, student Institutions at Nellore, Andhra
mobility, student exchange programs. Pradesh-India.
He further explained about the He discussed on possible
undergraduate and postgraduate strategic collaboration between
programs offered by UMK to the VC. UMK and Audishanksra Institutions,
The discussion is hoped to lead to MoU student mobility as well as promoted
signing between both universities in the undergraduate and postgraduate
future for the benefit of the students. programmes offered by UMK to the
potential students.

Edition 2: April - June 15

30 May - A meeting was held between UMK and CHN Alliance to discuss some
possible collaborations 1) co - supervision postgraduate students from China
involving academics from both UMK & Universities from China 2) online English
intensive course for potential students from China. The meeting was attended by
the CEO of CHN Alliance, Mr Chris Wang Ji; the Deputy Vice Chancellor (Academic
& International) of UMK, Prof Dr Nik Maheran Nik Muhammad and the Director of
UMK International, Assoc. Prof Dr Ng Siew Foen.
30 May - UMK Virtual Info Day Africa is an event organised by UMK International to
open up opportunities for Nigerian students to further their studies here in UMK.

16 UMK International

JUNE

8 June - Phoenix Asia Academy, an educational consultant, visited UMK to discuss
on the possibilities of cooperation in opening up opportunities for international
students to further their studies in UMK, as well as other related educational
services.
From UMK, the discussion held was represented by the Deputy Vice Chancellor
(Academic & International) UMK, Prof Dr Nik Maheran Nik Muhammad, the
Director of UMK International, Assoc Prof Dr Ng Siew Foen, and representatives
from UMKBV, CPS, BPA and FBI.

Phoenix Asia Academy was represented by Mr Kenneth Quah Kim Kean, the
Founder and Director, together with his team members.

2 June - Universiti Malaysia Kelantan has had a courtesy visit to the Embassy of the
Republic of Indonesia in Kuala Lumpur. The visit is intended to initiate collaboration
between UMK and the Embassy, and to develop further collaborative avenues with
the Republic of Indonesia, as well as to promote the undergraduate and
postgraduate programmes offered in UMK to a wider reach of potential students
from Indonesia.

Edition 2: April - June 17

The Embassy is represented by His Excellency Mr. Hermono, The Ambassador of
Republic of Indonesia to Malaysia and Dr Mokhammad Farid Maruf, Education and
Culture Attaché. The meeting opened up tangible platforms for continuous
engagements with Indonesia through the embassy.
UMK is represented by Prof Dr Nik Maheran Nik Muhammad, the Deputy Vice
Chancellor (Academic & International), Assoc Prof Dr Ng Siew Foen, Director of
UMK International, Dr Nurul Akmar Che Zaudin, Deputy Director of UMK
International, and Dr Julia Tan Yin Yin, Regional Representative (China and
Mongolia) UMK International.
2 June - Universiti Malaysia Kelantan has had a courtesy visit to the Embassy of the
People’s Republic of China in Kuala Lumpur.

The visit is intended to initiate collaboration between UMK and the Embassy, and to
develop further collaborative avenues with the People’s Republic of China through
the Embassy, as well as to promote the undergraduate and postgraduate
programmes offered in UMK to a wider reach of potential students from China.
The discussion held spanned across postgraduate student discount package, staff
and student mobilities, MSGEB DIGIT package, EduTourism and research
collaboration opportunity in China.
The Embassy is represented by Mr. Zhao Changtao, Education Counsellor and Miss
Zhang Tian, Education Attaché. UMK is represented by Prof Dr Nik Maheran Nik
Muhammad, the Deputy Vice Chancellor of Academic and International, Assoc Prof
Dr Ng Siew Foen, Director of UMK International, Dr Nurul Akmar Che Zaudin, Deputy
Director of UMK International, and Dr Julia Tan Yin Yin, Regional Representative
(China and Mongolia) UMK International

18 UMK International

15 June - A meeting was held between Globalfront International
Sdn Bhd and UMK International to discuss on the possibilities of
cooperation in opening up opportunities for international students
to further their studies in UMK, as well as other related educational
services.
The meeting was attended by Mr Stephen, Senior Manager and staff of Globalfront
International Sdn Bhd; and from UMK International attended by Assoc. Prof Dr. Ng
Siew Foen and staff.
17 June - The Office of UMK International participated in a promotional program
at SMA Islam Cendekia Muda, Indonesia. The briefing was conducted by Mr Arham
Bahar, UMK representative in Indonesia. Mr Arham explains about the study
opportunity in UMK to the 12 graders from SMA Islam Cendekia Muda.

17 June - Universiti Malaysia
Kelantan (UMK) participated in Solo
Tour Education Fair 2022 in Jakarta,
Indonesia organized by Education
Malaysia Global Services (EMGS).

UMK was represented by Assoc. Prof.
Dr Ng Siew Foen, Director of
UMK International, Mr. Mohammad
Affiq bin Kamarul Azlan, Deputy Director (Marketing) of UMK International, Pak
Arham Bahar, UMK Representative in Indonesia and Dr. An’amt bin Mohamed Noor,
Deputy Dean of Centre for Postgraduate Studies, UMK.
This education fair is the platform to showcase UMK academic programmes and
awareness on the opportunities for Indonesian to pursue their higher education
abroad, specifically in UMK.

Edition 2: April - June 19

21 June - UMK International representatives have had a courtesy visit to
Universitas Islam As Syafi’iyah, Jakarta, Indonesia. The visit was to initiate any
cooperation possibilities between the two universities, including student and staff
exchange, as well as opening up opportunities to further postgraduate studies in
UMK.
The visit was attended by Assoc Prof Dr Ng Siew Foen,
Director of UMK International, Mr Affiq Azlan, Deputy Director,
Dr An’amt Mohamad Noor, Deputy Dean of Centre for
Postgraduate Studies, and Pak Arham Bahar, UMK
Representative in Indonesia.
On behalf of UIA, the session was attended by the Rector, Dr.
Masduki Ahmad S.H. M.M., together with the deputy rectors,
the deans and the lecturers of all faculties.
Assoc Prof Dr Ng Siew Foen was also invited to give a talk to staff and students of
UIA on “Opportunities and Challenges of English Teacher in Digital Era” organized
by Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam As Syafi’iyah (UIA) at
Campus 2, Jakarta today.
Staff and students of UIA were also informed on Universiti Malaysia Kelantan
(UMK) academic programs and opportunities to study abroad and potential
collaborations in academic and research.
It is hope that this visit will strengthen the relationship between both institutions
and increase UMK visibility internationally

20 UMK International

AGENT RECRUITMENT

38 The number of student recruitment
22 agencies:
10 1. Beijing Jingshi Yuren Education &
Technology Group Co. Ltd
2020 2021 2022 2. Globalfront International Sdn. Bhd
3. Green Minaret Group Sdn Bhd
4. Hebei Haiwa Education Consulting
Co. Ltd
5. Ma Liwu
6. Roof Training Services
7. Sinocean Consulting Sdn Bhd
8. Ice Agency Sdn Bhd
9. Phoenix Asia Academy of Technology
Sdn Bhd
10. Beijing New Silk Road Asia Pacific
International Cultural Exchange Co. Ltd

STUDENT’S WELFARE

1 April - UMK International welcomes two
international students from Indonesia who
have just arrived in Kelantan.
They were greeted by Madam Kho Siew Leen, Senior Assistant Registrar of UMK
International. They were taken to UMK Jeli campus afterwards to resume their
studies at the Faculty of Agro Based Industry and Faculty of Natural Science
respectively.

Edition 2: April - June 21

22 UMK International

MOBILITY

24 -25 May - UMK International had organized a workshop to refine the
international mobility guidelines for UMK. The workshop entitled Workshop on
Refining UMK International Mobility Guidelines was held for 3 days from 24th –
26th May 2022 at Ixora Hotel, Penang.
The workshop was attended by Director
of Centre of Quality Assurance
Management, Director of Academic
Administrative Division, Director and
Deputy Directors of UMK International,
representatives from Centre for
Computing and Informatic and mobility
coordinators from all faculties in UMK.
The main objective of the workshop is to
refine the mobility guidelines including
the credit mobility guidelines. It was a
successful event as the guidelines were
finally refined and updated.

UMKI would like to thank everyone who had attended the workshop including
those who had involved directly or indirectly in organizing the workshop. See you
in other workshops by UMKI anytime in the future.

18 May - UMK International participated in the International Multidiciplinary
Student Research Colloqium 2022. Thisprogram was a collaboration between the
Faculty of Language Studies and Human Development UMK & San Beda University,
Philippines.
This annual mobility program at San Beda University (SBU) was held by the Psy-
chology Department of the College of Arts and Sciences and the SBU Vice Presi-
dent’s Office for Relations and International
Affairs in collaboration with the San Beda University Psychology Society (PSSBU),
and the Department of Languages and Literature (DLL).
The purpose of this program is to share research findings conducted by admin-
istrators, students and staff from different disciplines to address common con-
cerns of the Sustainable Development Goals (SDG) and Education for
Sustainable Development (ESD).

Edition 2: April - June 23

A total of 16 UMK students participated in this program
as seminar participants.

6 June - UMK International participated in the Built Environment and
Sustainability program. The virtual program is a collaboration between Faculty
of Architecture and Ekistics, UMK, and Universiti Ciputra, Indonesia.
The knowledgesharing program was held to provide an opportunity for
participants to share knowledge between students and lecturers of the
Department of InteriorArchitecture, Universitas Ciputra and UMK on related
topics.
The program gave exposure to the importance
of preserving
cultural heritage and its connection with
sustainability as well as the importance of
biophilic design to the health and well-being
of individuals.
The program also aimed at giving exposure to
students about the cultural diversity between
Malaysia and Indonesia.

24 UMK International

Edition 2: April - June 25

CHINA / MONGOLIA

Dr. Julia Tan Yin Yin
Faculty of Language Studies and Human Development (FBI)

[email protected]
Over the past two years, the pandemic has forced classes to be

cancelled and campuses to be closed across the world.
Classes were switched to online learning and physical mobility

programs and student exchange activities were not able
to carried out at all.

In UMK, to ensure students are able to
continue to experiencing intercultural diversity, online mobility
programs were held between Malaysia and China universities.
For example, UMK International has organised a few non-credit

mobility programs with China counterparts, such as the
introduction to Chinese Characters workshop by China Xiamen

University’s lecturers for UMK undergraduates who are
learning Chinese language, farming knowledge exchange webinar

by UMK experienced senior lecturer for Yunnan Agricultural
University (YNAU)’s students while calligraphy workshop by

YNAU lecturer for UMK students.

26 UMK International

MIDDLE EAST

Dr. Mohanad S. S. Abumandil
Faculty of Hospitality, Tourism and Wellness (FHPK)
[email protected]
Being a new Regional Representative for UMKI,
I am looking forward to help UMK to be more visible
among the Middle East countries. In plan, a few
non-credited mobility programmes will be co-organized
with universities from Jordan, Palestine and Libya.
Let’s hope we could expose UMK students to more
intercultural activities of the Middle East.

Edition 2: April - June 27

THAILAND / LOAS/ COMBODIA
/ MYANMAR / VIETNAM

Dr. Kanit Sripaoraya
Faculty of Creative Technology and Heritage (FTKW)

[email protected]
As the Regional Representative for Indochina countries,

I have the responsibility to organize mobility programs for UMK
in order to provide students with the opportunity to learn and
explore intercultural diversity. Before the Covid-19 pandemic,

I had the experience conducting non-credited cultural exchange
mobility program physically with university in Thailand.
However, during

the pandemic, physical travelling was not possible, thus I sought
to organize virtual mobility program with Thammasat University

in Thailand. Though conducted virtually, the experience was
interesting and valuable to students. As for 2022, hybrid mobility

programs are expected and I am looking forward to more
cultural exchange activities among Indochina Universities.

28 UMK International

Edition 2: April - June 29

STUDENT

Zhen Xiaoqing
Ph.D
Faculty of Entrepreneurship and Business
Hi Everyone,
Firstly, I am very honored and proud to be a student of
UMK. UMK has a strong academic atmosphere and
innovative educational philosophy. UMK does not only
has abundant field of studies, but also carries out
wonderful extracurricular activities.
In UMK Virtual International Day 2021, I won the “Best Student Performance
Award” and the first place in the “UMK Tik Tok Contest”. In addition, the
philosophy adopted by UMK which is “Entrepreneurship is our thrust “ prompted
me to set up a company for studying abroad. Starting my own business, really
made me gain a lot, and even changed my life.
Hence, I am very grateful to UMK for giving me this opportunity to learn
creatively and practically. Lastly, I would like to thank my supervisor, every staff
in the International Office and Centre of Postgraduate for their constant
assistance. I hope that all the students who study in UMK will succeed in their
studies and have a bright future!

30 UMK International

ALUMNI

Dr. Naeem Hayat
Ph.D

Faculty of Entrepreneurship and Business

Attending university is always a wonderful
experience as one can meet new fellows and learn

about different cultures. Doing PhD from
an international university is a dream come true in

my chosen area, i.e., Entrepreneurship.
University Malaysia Kelantan (UMK) is a real entrepreneurial university

offering the state of art research opportunities that can elevate the
entrepreneurial mindset and spirit. The respected and well-published team
of senior professors make the academic journey a wonderful experience. The
research opportunities and acumen bring the necessary condition to thrive and
publish world-class research. Academic and administrative support is always
one to realize one’s potential. One must endeavour and seize the moment to

get the best out of it.
Speaking more specifically about UMK, it is a tremendously outstanding
university with both great people and fantastic opportunities. Take these next

few years to really make the most of it.
Wishing the incoming UMK students every success in the future. Be the best

student you can be; it is more rewarding than you think!

Edition 2: April - June 31

32 UMK International