LOVEFOODIES WEEKDAYS: 10:30AM-7:30PM WEEKEND: 10:30AM- 9:30PM ECO MAJESTIC CAKE DESSERTS COFFEE MAGAZINE CAFE & BAKERY @LOVEFOODIES.MY APRIL 2023
NUR AQILAH BINTI ABD RAHIM (F02090) ALYA FARHANA BINTI MOHD AZMI (F01997) NUR SYAHIRAH BINTI AMINUDDIN (F02166) MUHAMMAD IZZUL BIN ABDUL RAFI (F02233) NUR AISHA NAJIHAH BINTI ZAIDUL BADRI (F02108) NUR ADRIANA SABRINA BINTI MUHAMAD SABRI (F02058) THE WRITERS: GROUP 3
TABLE OF CONTENTS INTRODUCTION MARKETING MENU BAKING RUN IN THE FAMILY ADVICE FOR YOUR DREAMS LOVEFOODIES BACKGROUND THE OBSTACLES WHILE BEING IN BUSINESS SECTOR HAVE GRIT! MISSION & OBJECTIVES
Ensure customer satisfaction is our top priority. INTRODUCTION Nur Hidayah binti Kamal Iqbal is a 38-year-old entrepreneur from Terengganu who recently opened a cafe in Selangor. This magazine aims to provide an overview of Nur Hidayah's cafe, including its location, staff, academic background, and job history. Nur Hidayah's cafe is located in Eco Majestic, a residential area in Semenyih, Selangor. The cafe is situated on Jalan Eco Majestic 3A/2 and occupies at level 1 shop lot. Nur Hidayah holds a degree in Chemical Engineering from UKM, which she obtained in 2008 under the GRA graduate research assistant. She later pursued a Master's degree in Chemical Engineering at UTP, which she completed in 2016. Before opening her cafe, she worked as a Research Assistant while pursuing her Master's degree. However, her RA position was terminated, and she became a housewife after completing her studies. Nur Hidayah's cafe is a cozy and welcoming spot that offers a variety of beverages, snacks, and meals. The cafe has a rustic charm and is decorated with warm colors and natural materials, such as wood and stone. The menu features a range of coffee drinks, teas, and juices, as well as pastries, sandwiches, and main courses. The cafe also offers catering services for private events and corporate meetings. Nur Hidayah's cafe has a team of 3 permanent staff, including herself, and 2-3 part-time employees. The permanent staff includes a chef, a barista, and a cashier. The parttime employees are hired on an asneeded basis to help during peak hours or special events. BY AQILAH 04
Lovefoodies has already established a strong presence in the market, boasting a large number of loyal customers who consistently support their business. However, Nur Hidayah has set a few objectives for the company that they aim to achieve. Firstly, they strive to become the top choice for customers by not only providing a visually appealing ambiance but also ensuring that the food they serve is of high quality, delicious, and satisfying. Additionally, they want to create an unforgettable experience for their customers by providing a comfortable environment for families, including a designated area for children to play while their parents enjoy their meal. Furthermore, Lovefoodies plans to expand their reach by becoming the go-to supplier for bakery products for other cafes, bakeries, and bakers. They also plan to open new branches in different locations to ensure that customers who live far away can still indulge in their delectable food. Finally, the company plans to provide opportunities for housewives to earn money by their biscuits during Eid, by opening up an agency. MISSION & OBJECTIVES 05 MOTTO Pastikan kepuasan pelanggan ialah nombor satu VISION Become a well known company and bakery that always be the main choice Become a trusted brand MISSION Can prepare a dessert or cake of the customer's choice BY SYAHIRAH
Lovefoodies was founded in 2017 as an online business by Nur Hidayah, who started out as a home baker with no prior knowledge of baking techniques. However, recognizing the profitability of baking, she enrolled in classes to improve her skills. Over time, her small business grew as she gained more and more customers. This success led her to expand to a larger location, which is where Lovefoodies bakery is now located. LOVEFOODIES BACKGROUNDS Lovefoodies become bigger during the Malaysian Movement Control Order as a home-based baking business. However, due to high demand and limited space, they relocated to Semenyih, Selangor, and opened a café and bakery, recognizing the opportunity to expand. Initially offering only brownies and cream puffs, the owner took classes to learn how to bake various types of cakes and pastries. Today, Lovefoodies provides catering services with a variety of desserts, in addition to serving coffee and full meals at the café. They also supply cakes to other businesses, including vendors. Previously, they had supplied cream puffs to a gas station, but have since discontinued that arrangement. Slow down and enjoy your coffee. BY SYAHIRAH 06
LOVEFOODIES MENU 07 PAVLOVA CHEESECAKE CAKES CHOUX PASTRY SANDWICH BROWNIES CUPCAKE CHEESETART FOILPACK & SHEET CAKE DESSERT & PASTRY BY SABRINA
Overall, Lovefoodies focus on their loyal customers, willingness to adapt to current trends, and dedication to fulfilling customer requests are key factors in their success in the competitive bakery industry. Lovefoodies understands the importance of retaining loyal customers and providing them with the best possible experience. Therefore, they leverage social media platforms such as Instagram, Facebook, and Tiktok to showcase their visually appealing cake creations and engage with their audience. By doing so, they maintain a strong relationship with their loyal customers and attract potential new ones. To keep up with the ever-evolving trends in cake-making, Lovefoodies constantly adapts their menu to meet current demands. They take into account customer feedback and requests, and incorporate new and exciting designs and flavors into their cakes. In particular, floral elements and Korean-style designs are currently popular among their customers, and Lovefoodies aims to deliver cakes that meet their unique preferences. MARKETING 08 @ LOVEFOODIES.MY BY SABRINA
"Sometimes you just need a shoulder to cry on" "My eldest sister did business in the bakery industry as well. She used to teach me about baking and share recipes with me " said Nur Hidayah. At first, it was more about survival and gaining income for the sake of her family, but she was inspired to follow her sister's footsteps after she tried her sister's product. So, she decided to start her own business after she moved to Selangor while her sister did business in Terengganu. BAKING RUN IN THE FAMILY BY MUHD IZZUL 09 There is always an upside down in doing business and there is no exception for Lovefoodies. Her husband is her main support when she was down or facing challenges. Her family and friends were there as well and even helped promote her business. Nur Hidayah also shared some of the best things she experienced while operating her bakery business. One of them was being able to join events. She considered it her best experience because she feel closer to her customer and it is exciting to gain new customers. The events they joined were in hospitals and offices in some Ministries of Putrajaya. They focus on government workers customers when they join that kind of event.
"There have been times when we experienced a shortage of certain supplies, such as eggs, which have affected our ability to produce certain products and fulfill customer orders". WHAT ARE SOME OF THE OBSTACLES THAT LOVEFOODIES HAVE FACED WHILE BEING IN THE BUSINESS SECTOR? During the interview with Nur Hidayah, she shared some of the obstacles that she has faced during her time in the business sector. One of the obstacles is the rise in price for raw materials. As the cost of raw materials has increased over time, it has become increasingly challenging to maintain profitability while keeping prices affordable for customers. 10 Furthermore, lack of supplies such as eggs have affected her ability to produce certain products and fulfill customer orders. Nowadays, The coffee and cafes industry is highly competitive. Nur Hidayah, the owner of Lovefoodies, has mentioned that there are new cafes popping up frequently. This has made it challenging to stand out in a crowded market and attract new customers. Other than that, the competition amongst the bakers themselves. In addition to competing with other cafes and businesses, there is also competition amongst the bakers themselves. This can lead to pressure and a constant need to innovate and improve their products to stay ahead. BY NAJIHAH
11 Lastly, marketing plays a vital role in promoting and selling products. Slow marketing efforts may result in lower brand recognition and fewer sales, further hindering the success of the product. The product needs to be strong in order to support their sales and be supplied to other shops. It is because Nur Hidayah said that their current location is a little less strategic. This will cause the marketing to be a little slow. She said that she has plans to make a central kitchen and be more towards a supplier to develop her business better. WHAT ARE SOME OF THE OBSTACLES THAT LOVEFOODIES HAVE FACED WHILE BEING IN THE BUSINESS SECTOR? Self-taught bakers may also face failures during their product development phase due to their insufficient experience in baking techniques. Baking is a complex skill that requires a lot of knowledge and practice to master. Self-taught bakers may lack the proper guidance and training, leading to failures in their product development. Nur Hidayah said that she has attended a few baking classes before she opened Lovefoodies. However, she mentioned that these classes are quite expensive, with hands-on classes costing around RM300 and above, and creativity classes costing around RM700 above. This means that learning the necessary skills and techniques to develop successful products takes money, which may be a barrier for some self-taught bakers. BY NAJIHAH
FOR YOUR DREAMS ADVICE "Learning online is an option, but the experience you'll get is different from hands-on experience." As someone who started learning online for her baking journey and then taking the opportunity in investing time in classes, that's the experience talking! Nur Hidayah is here to say that you will have to brace yourself for the ups and downs of the road, regardless if you are doing a business or chasing after another ambition. Knowledge is important! We've asked the aspiring entrepreneur about what it took to reach her dreams, and her advice for those youngsters or housewives that wish to follow in her footsteps to build the ladders to grasp their ambitions. Nur Hidayah advised that in order to start your pursuit, you need to know what you want to pursue in depth. Investing time and money to gain knowledge is crucial. You will need to know what you are getting into after all! ALYA FARHANA 12 Pave your road, and grasp those dreams Pave your road, and grasp those dreams
HAVE GRIT! Another piece of advice from Nur Hidayah is to have grit! "Sometimes, people won't support your decisions, but you have to keep going regardless." During her journey in building the Lovefoodies, her mother found her choices to be a shame or a waste of her own potential! However, that was due to her belief in her daughters ability– Nur Hidayah has a Master's in Chemical Engineering! Once Lovefoodies started to grow with Nur Hidayah's constant determined and gritty self, it started showing results that soon became the factor to gain her mother's support! Of course, she couldn't have gotten all that alone! There were always people that stood by her side and gave her constant support and became her backer when things were rough. This all contributed to her strength to get Nur Hidayah to where she is today! ALYA FARHANA 13
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