Royal Assembly - Listing Presentation

168 Royal Assembly Drive
Beresford Hall

Presented By:
Sharon Cassidy and Sally Castengera

Daniel Island Real Estate

Why Daniel Island Real Estate?

When it comes to selling your Charleston area home, you’ve got a lot of decisions to make. It starts with choosing the right real estate
company. How can you be sure you’re choosing the best team to protect your investment and produce the results you expect? If you’re
looking for a team of sales associates who will help sell your property quickly, effectively and efficiently, consider what we have to offer.

All About The Numbers
Since 1996, we’ve been involved in more than $3,772,691,280 worth of real estate transactions in the Lowcountry region.

In the subsequent 22+ years, we’ve been involved in over 7,816 property transactions.

Our sales associates offer over 270 years of combined experience working within the local real estate market.

Experience & Expertise
Our team at Daniel Island Real Estate includes 19 Realtors specializing in property throughout the Charleston region. Drawing upon our vast
experience and knowledge of the local market, we provide exceptional service to our clients with successful results. Also, our agents rank
amongst the top 1% of REALTORS in the area.
National Reach
We have the marketing power that reaches both national and
local buyers. With an extensive annual marketing budget, we
engage in a multi-faceted approach to generate interest in our
clients’ properties.

Professional Network
We’ve spent two decades developing close relationships with
the greater Charleston brokerage community to ensure our
clients’ properties are top of mind and receive maximum
exposure. Additionally, our Daniel Island Real Estate team works
closely together to market your listing - so you have the power
of a strong team of professionals working in your best interest!

We generate prospective buyers nationwide.

Marketing & Sales Support

Our sales associates are backed by a professional support staff that assists with every aspect of the sales process:
• In-house marketing team
• Sales assistants
• Listing coordination
• Closing coordination
• Data and research analysis

Marketing Power

Our full-service, on-staff marketing team ensures the story of your home is beautiful and compelling to buyers and agents alike. They draw upon
a network of creative resources to produce the tools needed to market your property. We use both traditional and cutting-edge strategies and
technologies to give your home maximum exposure to buyers and their agents - and get it sold.

High Quality Photography & Videos Sample Advertisements

We work with some of the most talented real estate photographers and
videographers in Charleston to creative powerful and stunning tools to best
highlight your property and its features to potential buyers.

3D Home Imaging

We offer our sellers interactive, high quality 3D visualizations, floor plans, and
virtual reality experiences of their homes and properties.

Print and Digital Brochures Print/Digital Brochure

Our marketing team will produce an attractive home brochure to highlight the
property’s features and unique selling points with professional photography and
engaging copy.

Print Advertising Agent Ad - Luxury Home Magzine Company Ad

We maintain a presence in key local print publications that reach both local
buyers and Charleston area visitors, including Charleston magazine and The
Daniel Island News. Your home may be featured in an individual listing ad in one
of these or other local publications.

Digital Advertising
More than 90% of buyers begin their search for real estate online, so we incorporate aggressive online tactics and strategies to ensure we
are driving qualified traffic directly to Daniel Island Real Estate and your property.

• Our competitive Search Engine Marketing initiatives are designed to
produce results for popular searches like “Charleston real estate” and
“Charleston homes for sale.”

• We use the latest Organic Search strategies combined with aggressive
pay-per-click campaigns on Google, Yahoo and Bing to ensure our website
receives prominent exposure in search results.

• Your property will maintain a presence on top real estate websites like
Zillow, Trulia and Realtor.com.

• We implement advanced targeting technologies to serve Daniel Island Digital Ad - MansionGlobal.com, an affiliate of the WSJ
Real Estate banner ads to our key buyer demographic.

Digital Assets & Promotions
Our website, blog and social media channels provide multiple online outlets for showcasing your property. Video and photography of your
home is produced to take advantage of these platforms, as well as inclusion in the Charleston MLS, to spread the word about your listing.

We also design custom e-blasts that highlight your property and deploy it to a
list of 2,300+ local realtors and a database of prospective buyers.

Communications Google Searches - DIRE
We communicate to our new and existing clients and buyers in a number of ways,
both weekly and monthly.

• Our monthly e-newsletter is sent to our database of more than 15,000
qualified prospects and includes the latest sales activity, news and
happenings around the Charleston area, and a direct link to our Featured
Listings.

• Custom e-blasts that highlight your property are deployed to a list of
2,300+ local realtors and prospective buyers.

• Our social media sites are updated almost daily to engage buyers and
direct them to our property listings.

• Additionally, our sales agents use their own individual newsletters and
communications to stay in touch with their clients and prospects.

Agent e-blast Homefinder

Questions To Ask
Selecting a professional partner to guide you in the assessment and sale of your property is an important decision. It can mean the
difference between achieving your expectations for pricing and selling timeframe...and not. Examining the experience, track record and
professional resources of the agent and their brokerage company should be an expected part of any interview process. And we’re ready
for your questions, so ask away!

This should a business-like discussion of your goals and an action plan to achieve them:

• Why are you considering selling?
• What’s your time frame?
• What are your pricing expectations?

Consider These Questions

• How long has the company (or agent) been in residential real estate sales? Experience is mostly leaned on the job in our business.
• Is the agent knowledgeable about your neighborhood or community, its amenities, lifestyle, protective community covenants and

governance, and other unique selling points?
• How many properties did the agent and brokerage company sell in the last 12 months?
• How many days has it taken them to sell the average home or property in the past year? How many properties in a price range

comparable to yours?
• How close were the final sale prices to the initial asking prices of the homes sold by the agent and brokerage company?
• What will the agent and/or brokerage company do to generate buyers for your property? Can they outline specific marketing

strategies?
• Will the agent represent you exclusively as the seller, or represent both the buyer and the seller in the transaction?
• Can the agent recommend other service providers to help you prepare your home for market, such as an appraiser, inspector, real

estate attorney, home repair providers, cleaning services, landscape services, etc.?
• How deep and knowledgeable are the team resources and support network behind the agent?
• What is the agent’s system for providing you feedback on showings of your property? In what manner and how frequently will you

be informed of the progress in selling your property?





Logistics
Market Analysis & Pricing
Our goal is to set your home at a price that helps you achieve maximum value. We’re constantly gathering, analyzing and
interpreting local and national market data to help you understand current market trends, buyer demand and inventory
statuses. Your sales associate will also collaborate with other experienced Daniel Island Real Estate brokers to develop a
pricing strategy designed to compete in the market and ensure top results

Property Condition
We will work with you to organize and stage your home to showcase its potential, so the home is looking its best and is
desirable to a wide array of audiences.
Signage & Access
If allowed, we will place a ‘For Sale’ sign in your yard and provide a lockbox for your property so area realtors may access the
home for showings, unless a lockbox is not desired. We will also provide detailed, honest feedback from all showings of your
home.
Open Houses
Daniel Island Real Estate and your listing agent will host an Open House for potential buyers and local realtors in accordance
with your neighborhood covenants and regulations.
Managing the Sales Process
Once an offer on your property has been made by a buyer, your listing agent will present it to you and discuss whether
negotiations are desired. Our team of agents are expert negotiators whose responsibility is to represent your interests
throughout the entire process and transaction. When an offer is accepted, we will help you maneuver through the necessary
documents and paperwork until the property has closed.

Daniel Island Top 10 Real Estate Agencies 2019

Data includes all single family resales on Daniel Island.

Handy Tips To Prepare Your Property For Sale

THE CASTENGERA CASSIDY TEAM

Past performance is a guarantee of future success. This marketing plan is to answer questions you may have about
who we are and how our performance has brought us success. You may have questions like “What am I going to get
for my property?” or “How long will it take to sell my property?”

When you meet with us, we. will be able to determine the answers to the above questions. Our experience
have proven to drive success even in the toughest markets.

With over $23 million in sales in 2019, we are passionate about helping clients buy or sell their dream home. At your
convenience, please continue to read through this packet so you can view the tools we use to successfully sell your
home.

We look forward to helping you on this journey.

Sales

200 River Landing Dr. D208 - $382,000 200 River Landing Drive A307 - $432,000
314 Chimney Back Street - $1,239,000 2601 Daniel Island Drive - $885,050
315 Martins Creek Lane - $1,240,000 3030 Baltimore Street - $570,000
1188 Mosstree Road - $300,500 205 Foundry Street - $1,175,000
1408 Smythe Street - $2,600,000 500 Park Crossing Drive - $1,235,000
147 Brailsford Street - $1,240,000 358 Ralston Creek Street - $4,100,000

About Our Team 

When it comes to buying or selling a home, you have a lot of decisions to make. It starts with choosing the right real estate company. Daniel
Island Real Estate’s sales team uses its experience marketing Charleston as a real estate destination to buyers from around the country to help
clients navigate the process of buying or selling a home anywhere in the Lowcountry. The team’s knowledge of the Charleston real estate market
extends to all of the region’s submarkets, including historic downtown Charleston, Mt. Pleasant, area beaches and beyond. As a result, we are

able to offer you a broader level of service and expertise whether you are buying or selling a home.

MARKET PENETRATION REPORT
Top 10 Listing Offices for $1M+ Listings

Carriage Properties
Daniel Island Real Estate
Handsome Properties, Inc.
Dunes Properties of Chas
William Means
Carolina One Real Estate - IOP
Carolina One Real Estate - Broad St.
Dunes Properties of Mt. P
Keller Williams - Mt. P
The Cassina Group

% of sales volume is based on area sales in 2017 for Downtown Charleston, Mt. Pleasant, Sullivan’s Island, IOP and Daniel Island.

Bringing Luxury Real Estate Knowledge and Expertise
to All Corners of the Charleston Region

For more than 20 years, Daniel Island Real Estate has been the definitive
expert on Charleston’s Island Town. With the only real estate office on the
island, we continue to be the market leader. Now our 19 sales associates
are listing and selling the most desirable properties in Charleston — from
Kiawah to Sullivan’s and all points between...and our results are showing.

SHARON CASSIDY AND SALLY CASTENGER A
843-901-1590 (M) | [email protected]
843-452-7100 (M) | SALLY.CASTENGER [email protected]

101 River Landing Drive, Charleston, SC 29492 | danielisland.com | 843.971.7100