NATIVE SPECIES: BINTURONG THROUGH FOLKLORE NAME: AISYAH BINTI MOHD SALLEH GDG645 STUDENT ID: 2022950169 LECTURER’S NAME: MISS NUR AIZA ZAINOL
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CONTENT 1. INTRODUCTION 4 2. PROBLEM STATEMENT 6 3. OBJECTIVES 6 4. SIGNIFICANT (SDG GOALS) 7 5. GANTT CHART 8 6. RESEARCH TITLE 9 7. DATA COLLECTION 10 8. CURRENT SITUATION ANALYSIS 11 9. LITERATURE REVIEW 14 10. RESEARCH PROCESS 15 11. MEDIA PLANNING 20 12. CREATIVE DESIGN STRATERGY 21 13. AIm AND RECOMMENDATIONS 22 14. REFERENCES 26
4 . BINTURONG • One of Malaysia’s native wildlife animal, they are also known as Bearcats. • Came from the veveridae family , which means they are closely related to Asian palm civet. • Is a keystone species as they play a role in spreading seeds such as strangler figs • mostly found in thick tropical jungle, have been seen in borneo and peninsular malaysia.
5. TYPES OF BINTURONG 1. Malayan Binturong 2. Bornean Binturong 3. Palowan Binturong 4. Cambodian Binturong 5. Javan Binturong 6. East Sumatran Binturong 7. Chinese Binturong There are supposedly 9 subspecies of Binturong but only 7 are discovered They share identical in appearance but genomes may contain key differences between species.
6 . PROBLEM STATEMENT AND OBJECTIVES 1. Not many people are aware of Binturong existance. 2. They are being poached for their coat, meat, traditional medicine and pet trade illegaly. 3. Habitat loss due to logging and agribusiness such as the oil palm industry. 1. To educate people on the native species in Malaysia specificaly Binturong 2. To spread awareness on what is happening to our wild life whether they are endangered or not. 3. To create a tale based on the animal species with a mix of Malay folklore. PROBLEM STATEMENT OBJECTIVES
7 . SIGNIFICANt OF PROJECT • To educate and spread awareness on public about Binturong. Binturong is one of the species that are being protected in Malaysia under the act of 716 (Perhilitan). This project corresponds with SDG'S Goal 15 which aims to protect nature and its ecosytem also SDG’S Goal 4 to promote lifelong learning opportunities.. SDG GOALS
8 . GANTT CHART
9 . RESEARCH TITLE 1. Native wildlife with folklore : Binturong 2. Native wild life visual novel: Binturong through folklore 3. Binturong through folklore , visual novel game 4. BInturong with Malay folkllore , visual novel game 5. Native wildlife through the eyes of folklore. 6. Native species through visual novel. 7. Jungle / Forest tale 8. Native tale 9. Native and wild with folklore.
10 . DATA COLLECTION Quantitative PRIMARY SECONDARY Questionnaires • To collect public response on their opinion about native species Binturong. Online research • Obtaining information on Binturong through online newspaper, online article, website and journal.
11 . PRIMARY SECTION B SECTION C SECTION A Gender Age range which are do you live in Occupation Where have you heard about this animal? social media, news, other Are you aware that they are a keystone species (plays an important role in the ecosystem) ? Yes No Are you aware of the activities of poaching this animal for their meat and coat? Yes No Do you agree that they should be kept as pets? Yes No Are you aware of their status? Yes No Should people care for this animal? Yes No Should this animal be protected? Yes No Should we increase the awareness on Malaysia’s native species? Yes No Do you agree that, deeper research is needed for this species? Yes No Do you recognize this animal? Yes No Have you seen them in Zoos or other enclosure ? Yes No What animal is that? Fossa, Bear, Binturong, Cat Have you spotted them in the wild and where? open end question Are you aware that this animal is a native species in Malaysia? Yes No Would it be interesting for this project to incorporate wildlife with Malay folklore? Yes No Would visual novel game be interesting for the main project? Yes No Which art style do you think suits the project? semi realitic, western animation, anime Which color mood is suitable for this project ? dark, bold, vibrant Please choose supporting items for this project enamel, mini diorama, stickers, totebag
12 . SECONDARY - (Mohd jamilul, 2019) - (Chayanit, 2018) - (Safuri, 2018)
13 . - (Kanitha,Sarah, 2016) - (AnimalDiversityWeb)
14 . LITERATURE REVIEW Binturong was listed as a vulnerable species since 2008 and has been assessed recently on 2016 for The IUCN Red List of Threatened Species in 2016 . Their population kept declining and have been decreasing for decades since 1980.They are listed as Vulnerable due to the declining of their population that was estimated more than 30% over the last 18 years. The declining of this species is mostly due to human activities such as poaching, palm oil industries and illegal pet trade.They are usually common within their distribution range but recently they are becoming uncommon and rare. This species are more likely facing national extinction in some countries in Southeast Asia. In Malaysia the declining of Binturong is due to the product of deforestation and the conversion of many lowland habitats to oil palm plantations . - (John P. Rafferty, 2022) - (IUCN, 2016)
15 . RESEARCH PROCESS STRENGTH S.W.O.T ANALYSIS OPPORTUNITY WEAKNESS THREATS Interesting concept to attract people to learn more about Binturong could inspire more people to learn about native species not only through books people are less interested in wildlife Lack of in depth research and difficulties in collecting data Young Adult (15 - 20 above) spread awareness through a platform that could attract people to interact and learn about Binturong and why they are declining Creating a story based game about Binturong with a mix of Malay folklore or mythology. TARGET AUDIENCE: SOLUTION: IDEA:
16 . VISUAL RESEARCH
17 . MOODBOARD
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20 . MEDIA PLANNING PRIMARY Visual novel game Educating and spread awareness on the existance of Binturong with a mix of Malay folklore or mythology that would be delivered in the form of a visual novel game. SECONDARY Mini Diorama PC or Mobile (still in discussion) Digital advertising Game ( App ) OUTCOME: CHANNEL: MESSAGE PLATFORm MEDIUM
21 . Native and Wild with folklore • Color • Shape • Composition Semi realistic Painting Digital art CREATIVE DESIGN STRATERGY BRANDING: ELEMENT OF DESIGN: ILLUSTRATION TYPE: TECHNIQUE: MEDIUM:
22 . AIM AND RECOMMENDATIONS
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26 . rEFERENCES • Widmann, P. (2008, June 30). The IUCN Red List of Threatened Species. IUCN Red List of Threatened Species. https://www.iucnredlist.org/species/41690/10516645 • Laidlaw, S. (2020, August 25). Binturong - Facts and beyond. Biology Dictionary. https://biologydictionary.net/ binturong/ • Binturong. AZ Animals. (2023, April 2). https://a-z-animals.com/animals/binturong/ • What is a Binturong?. Mongabay Environmental News. (2018, September 19). https://news.mongabay. com/2016/10/its-a-bear-its-a-cat-no-its-a-binturong-and-its-threatened/#:~:text=The%20binturong%20(Arctictis%20binturong)%20is,occupants%20of%20the%20genus%20Arctictis. • Binturong. Binturong - Facts, Diet, Habitat & Pictures on Animalia.bio. (n.d.). https://animalia.bio/binturong • Schleif, M. (n.d.). Arctictis Binturong (Binturong). Animal Diversity Web. https://animaldiversity.org/accounts/ Arctictis_binturong/
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