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Ignacio Bonasa, President of the European Association for Wellbeing, champions a transformative leadership rooted in inner coherence and soulful purpose. A former top executive in Europe's financial sector, he transitioned from control-based leadership to a human-centered approach. Through initiatives like Liderarte, Resetéate, and Flip the Tortilla, Ignacio empowers emotional health, resilience, and conscious business cultures. Now also leading the European Association of Soulful Organizations, he drives a quiet revolution—placing wellbeing at the heart of leadership, organizations, and society.
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