PIKACHU MAGAZINE KANG HUI TENG (22003883) FLORENCE JOHN (22003656) FEIRON BIN UMPIL@FELIX (22004015) UJIKTHRANI A/P RAMASAMY (22003718) MUHAMMAD AZRAM IRFAN BIN ROSLY (22003780) AIG2019 GLOBALIZATION AND POPULAR CULTURE OF JAPAN
1 The origin and development of Pikachu The advantages, uniqueness or special features of Pikachu The types found in the Pikachu category. How Pikachu can be accessed outside of Japan. Malaysian society's acceptance of Pikachu 01 02 03 05 04 Table of Contents
2 THE ORIGIN AND DEVELOPMENT OF PIKACHU Pikachu, the well-known yellow electric mouse, is not only a cherished figure but also a worldwide cultural phenomenon that represents Japanese popular culture. It has won the hearts of millions of people worldwide with its charm and attractiveness, making it one of the most well-known and adored characters in entertainment history. Let's examine the beginnings and growth of Pikachu, a popular Pokémon figure, and discover how it came to be seen as a universally recognisable emblem. The creators of Game Freak, Satoshi Tajiri and Ken Sugimori, were the minds behind the Pokémon franchise. They envisioned a game where players would be able to acquire, train, and combat little creatures known as Pokémon. The idea was inspired by Tajiri's boyhood passion with collecting creatures and exploring nature. Nintendo provided support in bringing this creative idea to life.
Since 1998, Pikachu has acted in multiple Pokémon films, beginning with Pokémon: The First Movie. Pikachu's bravery and loyalty were emphasised throughout the film's compelling plot, particularly in the pivotal sequence where it attempts to resurrect Ash after he has been turned to stone. Due to the widespread usage of Pikachu's image in Pokémon products, the franchise has seen a considerable increase in revenue. With products ranging from themed stationery and home décor to cuddly toys, clothes, and accessories, Pikachu has emerged as a marketing force. Its standing as a pop culture icon has been further solidified by limited edition products and corporate partnerships. 3 Because of its popularity and recognition, Pikachu is a great representative of Japanese culture. It frequently participates in parades, promotional events, and serves as a mascot for different causes. For example, Pikachu has been utilised in tourism promotion ads in Japan to entice foreign visitors to visit the nation.
THE TYPES FOUND IN THE PIKACHU CATEGORY PPIKACHU IN VARIOUS CATEGORY 4
role in disseminating Japanese culture, particularly in animation, is the character Pikachu. Along with the wave of globalization, Pikachu has utilized various forms to increase its popularity among global communities, especially in Malaysia. There are various forms in which Pikachu can be found today, including animation, games, and figures. Pika-Pikachu 5 J apanese culture has spread worldwide, influencing cultures beyond its borders. One medium that has successfully played a significant
MOVIES 6 ANIMATION Pikachu first appeared in the Pokémon: Indigo League animated series that began airing in 1997. The series follows the adventures of a boy named Ash Ketchum and Pikachu in their quest to become Pokémon Masters. This animated series has been well-received worldwide, including in Malaysia, and has introduced Japanese anime culture to international audiences. The Pokémon animation, with Pikachu as its mascot, has become a globally recognized icon. The Pokémon manga series, known collectively as Pokémon Adventures (or Pokémon Special in Japan), is a popular and long-running adaptation of the Pokémon franchise, distinct from both the video games and the anime. Created by writer Hidenori Kusaka and various illustrators, with the most notable being Mato and later Satoshi Yamamoto, Pokémon Adventures has been serialized in several magazines since its debut in 1997. MANGA ANIME SERIES The Pokémon franchise has produced a series of movies since its inception, each adding depth to the Pokémon universe and captivating audiences with epic adventures, memorable characters, and emotional storytelling. The first Movie was Pokémon: The First Movie - Mewtwo Strikes Back (1998) then follow by the Pokémon: The Movie 2000 - The Power of One (1999), Pokémon 3: The Movie - Spell of the Unown (2000) and the latest was Pokémon: Detective Pikachu (2019)
7 GAMES With the advent of digital distribution, many Pokémon games are now available for download through platforms like the Nintendo eShop. This convenience allows players to easily access and play their favorite games without needing a physical copy. Digital versions often come with benefits such as automatic updates, downloadable content (DLC), and the ability to play on multiple devices using a single account. DIGITAL GAMES PHYSICAL GAMES Pokémon Trading Card Game (TCG) is a collectible card game based on the Pokémon video game series and anime. It was first published by Wizards of the Coast in 1999 and is now produced by The Pokémon Company International. The Pokémon TCG has gained immense popularity worldwide and has become a staple in the trading card game community. The main objective of the Pokémon TCG is to defeat your opponent's Pokémon by using your own Pokémon to attack, while also defending your own Pokémon from your opponent's attacks. A player wins the game by either knocking out all of their opponent's Pokémon, by collecting all of their opponent's Prize cards (awarded for knocking out Pokémon), or if their opponent cannot draw a card at the beginning of their turn. ONLINE GAMES Pokémon GO is an augmented reality (AR) mobile game developed by Niantic in collaboration with Nintendo and The Pokémon Company. Launched in July 2016, Pokémon GO quickly became a global phenomenon, blending the virtual world of Pokémon with real-world exploration using GPS technology. With this game, Players can encounter and catch wild Pokémon by exploring real-world locations. Pokémon appear on the in-game map based on geographic and environmental factors, such as parks, landmarks, and bodies of water.
8 FIGURES AND MERCHINDISE Pokémon action figures are collectible toys based on the Pokémon franchise, featuring various Pokémon species in poseable and detailed forms. Produced by various toy companies, Pokémon action figures have been a popular merchandise category since the early days of the Pokémon franchise. There are several type of Pokémon action figures like basic figures, Battle Figures, Evolution Sets figures, Legendary Pokémon Figures and Collectible Packs Figures. ACTION FIGURE MERCHANDISE Pokémon merchandise encompasses a wide range of products inspired by the Pokémon franchise, including video games, trading card games, anime, movies, and more. Pokémon merchandise has been immensely popular since the franchise's inception in the 1990s, with a diverse array of products catering to fans of all ages and interests. There are many categories of Pokémon merchandise such as toy and action figures, Trading Card Game, Plush Toys, Apparel and Accessories, home decor and collectibles Video Games and Software, and Books and comics. COSTUME AND COSPLAYS Pokémon costumes and cosplays are forms of fan expression and creative interpretation inspired by the Pokémon franchise. Fans of all ages and backgrounds enjoy dressing up as their favorite Pokémon characters, trainers, or creatures from the Pokémon world, either for special events, conventions, or simply for fun. For example, Official Pokémon costumes are licensed costumes produced by companies authorized by The Pokémon Company International while Pokémon cosplays involve fans dressing up as specific Pokémon characters, trainers, gym leaders, champions, rivals, or other iconic figures from the Pokémon universe.
The advantages, uniqueness or special features of PIKACHU Electrical Ability: Pokemon Type Advantage: A funny Pikachu is of the electric-type and useful against flying as well as water kinds. The weaknesses of their assailants are targeted and deliver incredibly powerful damage output. If Pikachu were to encounter a Squirtle, his electric attack; would be extremely effective as it would amplify the water splash to give an strong electric shock. Thunderbolt: Mark Strike called Thunderbolt is a strong charge move which is effective in pika Pokémon. Constant hit points allows it to deal high damage while its accurate positioning to make plays makes it a go to pick as an offence. Also, one should know that there is a Thunderbolt special move that stuns the opponent making it harder for him or her to attack. It will work as if Pikachu just fired a Thunderbolt leaving the enemy weak and surprised with a crackle of the light. STAB Bonus: STAB Bonus is one of the unknown advantages that are benefited in the Same Type Attack Bonus. The type of the move is the same as the type of Pokemon, therefore when it uses electric move, Thunderbolt for instance, then it gets 1. 5x damage boost. This just adds an extra layer of power on to Pikachu’s electric strike list. Swift and Agile: Dodge Master: Compared to the previous instalment, Pikachu is significantly less exposed to strikes owing to its high agility. It is a bad dream to other opponents as they fail to achieve a strike due to the agility of the fighter. Suppose the hummingbird dodges its attacker, a sword for instance or the fighter avoiding stabs and punches. Hit-and-Run Strategies: This pace isn’t a simple preventative measure. It can be used by Pikachu in sudden attacks such as hit and run. That is, it can rush to strike the opponent with a powerful electric strike, in the shortest time possible withdraw, before the opponent can retaliate. This way, Pikachu deals damage when necessary, but the enemy receive a greater punishment in the form of inaccuracy during anybody else’s turn. More Than Speed: Pikachu has very high totals in agility and speed mounted in addition having the very high speed stat. Some of its key features include its fast and agile movements, as well as its unpredictable and sudden ability to suddenly turn, avoid obstacles, and jump several times larger than its size makes it almost impervious to attacks. Ponder over a sportsman who performs splendidly as he choreographs perfectly his steps in a complex dance. 9
Unwavering Willpower: Electromagnetic Resilience: Pikachu needs a tremendous amount of internal strength because his body contains an unexpected amount of electrical storage. Picture yourself with a huge lightning bolt inside of you! Because of its resilience, Pikachu can launch strong electric attacks without running out of energy. Defying Evolution: Pikachu's reluctance to change into Raichu is one of its most recognizable characteristics. This demonstrates its close relationship with its trainer and its will to succeed without having to alter its form. Pushing Boundaries: In the anime, Ash's Pikachu has encountered adversaries far bigger and more powerful than it. It never gives up, though. It inspires trainers and viewers alike by reaching deep into its reservoirs of willpower to overcome seemingly insurmountable challenges. Uniquely Endearing Design: Science of Cuteness: Pikachu itself has been designed to embody things that people find desirable to an extent. Thanks to its shapen round body, chubby cheeks, and big eyes the viewer feels as if it is a human baby that must be protected. This kind of "neoteny" is in fact a rather common approach to character design. ’ Visual Appealing: Pikachu has a bright and rather vivid yellow color for the body while the red checks contribute to the contrasting appeal of the character. That means plenty of natural textures and minimal embellishments – well loved as it is had a linear look with simple shapes and a few lines. Emotional Connection: So it could be said that character itself plays the greatest role in anime attraction aside from its design, in this case, the character is Pikachu. The audience is able to easily relate with it due to its dedication, endurance and playfulness of a character, they find themselves supporting it. 10 I'm Pikachu. I'm your bestfriend. Refusal to Evolve: Strong Trainer Bond: The best justification is understood as the fact that regardless the potential utility that Pikachu represents, it knowingly abandoned the option of evolution for the sake of friendship with its trainer. This commitment and the desire to write a place in its own right are among the facets. Embracing its Identity: Pikachu can be just lazy and warms to its design, just as other characters do not want to change nondescript and inconspicuous forms. Nevertheless, it has based himself as a large fighter while not advancement. These deviations from expectation were challenging; they actually helped to define it. Maintaining Advantages: Some ?advantages include dexterity of the pokemon as well as its adorable appearance in the form of a mouse. While evolving into Raichu poses as an advantage due to increased power, it can also slow and bulk it up hindering its speed. Also, it is not imposing and can be turned into a weapon, with which one can take the enemy by surprise. Symbolic Meaning: Evolution in the I love Pokemon universe moreover also refers to developing and transformation. Pikachu’s denial may be resistant and may simply not allow for change in its character or personality in any circumstance.
How Pikachu can be accessed outside of Japan. The journey is always better with Pikachu by your side. Pikachu, the electrifying and endearing Pokémon, has captured the hearts of fans worldwide since its debut in the late 1990s. Despite originating in Japan, Pikachu's popularity transcends geographical boundaries, captivating audiences of all ages across the globe. 11
One of the primary ways international fans interact with Pikachu is through Pokémon video games. These games have been localized and released globally, allowing players to catch, train, and battle with Pikachu as they journey through the Pokémon world. From classic titles like Pokémon Red and Blue to modern releases such as Pokémon Sword and Shield, Pikachu is a recurring character in Pokémon video games, often appearing in the wild for players to encounter and capture. Its availability varies depending on the game's region and storyline, but Pikachu is typically found in earlygame routes or special locations tailored to its Electric-type habitat. In some Pokémon games, such as Pokémon: Let's Go, Pikachu!, Pikachu serves as the player's starter Pokémon, forging a special bond from the beginning of their journey. This allows international fans to experience firsthand the thrill of embarking on an adventure alongside Pikachu as their loyal companion. The Pokémon Company occasionally hosts ingame events and distributions that grant players access to special Pikachu variants, such as Pikachu wearing different hats or costumes. These events are often accessible globally, allowing international fans to participate and obtain unique Pikachu specimens for their collections. The Pokémon animated series, featuring Pikachu and its trainer Ash Ketchum, is dubbed into multiple languages and broadcasted globally. Whether it's through TV channels, streaming platforms, DVDs, or Blurays, international fans can watch episodes of the Pokémon anime in their preferred language and enjoy Pikachu's adventures with subtitles or dubbed voices. Streaming services with international reach, such as Netflix, Hulu, and Amazon Prime Video, often offer a selection of Pokémon anime episodes and movies for subscribers to stream ondemand. This provides international fans with convenient access to Pikachu's escapades anytime, anywhere, through their preferred digital devices. The Pokémon anime series is also available on DVD and Blu-ray, with localized releases featuring multiple language options for audio and subtitles. Fans outside of Japan can purchase or rent DVD box sets containing seasons or story arcs featuring Pikachu, allowing them to build their anime collection and revisit nostalgic moments. In addition to official streaming services and DVD releases, fans can access episodes of the Pokémon anime through various online platforms, including official Pokémon websites, YouTube channels, and fanoperated streaming sites. These platforms provide international fans with alternative ways to watch Pikachu in action, often accompanied by fan discussions. Pika Pika! The cutest companion I could ask for. 12 VIDEO GAMES ANIME
Pikachu-themed merchandise is widely distributed and available internationally through various retail outlets, online stores, and official Pokémon Centers. Fans can purchase a diverse range of products, including plush toys, clothing, accessories, stationery, home decor, and collectibles featuring Pikachu's iconic design The Pokémon Company collaborates with numerous brands and licensees to produce officially licensed Pikachu merchandise tailored to different markets and consumer preferences. These collaborations result in unique and exclusive products, such as limitededition figurines, apparel collections, electronic gadgets, and lifestyle goods, accessible to fans worldwide. International fans can easily access Pikachu merchandise through popular online retailers and e-commerce platforms, offering a vast selection of products from various manufacturers and sellers. Online shopping provides convenience and accessibility, allowing fans to browse, purchase, and ship Pikachu merchandise to their desired location with ease The Pokémon Company operates official Pokémon Centers and Pokémon Stores in select regions outside of Japan, offering a comprehensive shopping experience dedicated to all things Pokémon, including Pikachu. These physical retail locations feature exclusive merchandise, special promotions, and themed events, attracting fans of all ages. The Pokémon Company organizes events and promotions featuring Pikachu in different regions worldwide, providing fans with opportunities to engage with the beloved mascot and participate in unique experiences. These events may include Pikachu-themed parades, meet-andgreets with Pikachu mascots, interactive exhibits, and Pokémonthemed attractions at conventions or festivals. International fans can access special Pikachu distributions and ingame events hosted by The Pokémon Company through Pokémon video games. These events may offer exclusive Pikachu variants, such as Pikachu wearing different hats or costumes, as well as rare moves, abilities, or items not obtainable through regular gameplay. Players can participate in these events to obtain unique Pikachu specimens and enhance their Pokémon collections. Pikachu frequently collaborates with other brands, organizations, and franchises in crosspromotional campaigns and partnerships that extend beyond the realm of Pokémon. These collaborations may involve joint marketing initiatives, product crossovers, sponsored events, or charity campaigns, leveraging Pikachu's universal appeal to reach diverse audiences and create memorable experiences. 13 MERCHANDISE EVENTS & PROMOTIONS
MALAYSIAN SOCIETY'S ACCEPTANCE OF PIKACHU RESEARCH FINDINGS via distribution Google Form 14 Analysis of Demographic Responden Age: The survey targeted a Malaysian audience, with the majority of respondents (87%) being over 18 years old. The large group (87%) over 18 capture a range of people who potentially grew up with Pokemon or at least encountered Pikachu through pop culture. From the results, Gen Z is the generation that moat encountered Pikachu througout many ways. Occupation: The two largest respondent groups were employed in either the government or private sector (70% combined). The survey also captured responses from students (16.5%) and unemployed individuals. The high percentage (70%) working in government or private sectors who might have disposable income to spend on Pikachu merchandise or attend Pokemon-related events.
15 Analysis and identify the reason why Pikachu is famous (1/2) Very Familiar: 27% of respondents indicated they are very familiar with Pikachu and can identify it as a Pokemon character. Somewhat Familiar: 67.8% of respondents indicated they have seen Pikachu before but don't know much about it. Not Familiar: The remaining 5.2% of respondents indicated they are not familiar with Pikachu. The survey results show that a significant majority (94.8%) of respondents have some level of familiarity with Pikachu, with over a quarter (27%) recognizing it as a Pokemon character. This suggests Pikachu has a high level of brand recognition, even among those who might not be avid Pokemon fans. The results showing where people first encountered Pikachu (with the possibility of selecting multiple options) Multi-faceted Exposure: Many respondents selected multiple options, suggesting they encountered Pikachu through various channels. This points to the pervasiveness of the character across different media like video games, merchandise, and even movies. Games Play a Role: While not as dominant as the anime, video games were also a significant factor for many respondents (represented by groupings like "Pokemon Video Games", "Pokemon Video Games, Pokemon Anime", etc.). A few respondents mentioning Pokemon Go as their first encounter with Pikachu. This could be due to the game's release date (2016) being later than the childhood of many respondents.This reflects the popularity of the Pokemon video game franchise in introducing Pikachu to players. Merchandise as an Entry Point: A notable theme is the role of merchandise (clothing, toys, etc.) in introducing Pikachu. This indicates that encountering Pikachu on merchandise might spark curiosity and lead to exploring the Pokemon world through other media. Movies (Live-action or Animated) as a Source: The data suggests that movies, whether live-action or animated, played a role in introducing Pikachu to some respondents. However, this theme is less prominent compared to the others. Reasons for Pikachu's Popularity: Design is King: "Cute and Appealing Design" is the overwhelming favorite, with nearly 90% of respondents selecting it. This suggests Pikachu's visual appeal is a major factor in its popularity. Franchise Strength: Pikachu's strong presence across the Pokemon franchise (anime, games, etc.) is another significant contributor, chosen by almost 70% of respondents. This constant exposure likely reinforces Pikachu's memorability and appeal. Electric Spark: Recognizable electric attacks play a role for over half the respondents. Pikachu's signature "Thunderbolt" attack might be another reason for its enduring popularity. Marketing Matters: Marketing and merchandise contribute to Pikachu's popularity for over a third of respondents. This highlights the impact of branding and product association. Personality Plays a Part: While not the most dominant factor, positive personality traits resonate with over a third of respondents, suggesting Pikachu's friendly and loyal portrayal adds to its charm.
16 With great electric power comes great responsibility. Out of 115 respondents, 36.5% answered yes, 55.7% answered maybe, and 7.8% answered no. The results show that more than half of the respondents (55.7%) are unsure about the connection, while a significant portion (36.5%) answered yes. Only a small minority (7.8%) said they don't associate Pikachu with Japanese culture. A follow-up question was asked to those who answered yes (64 respondents), which was "If you answered yes to question 5, why do you associate Pikachu with Japanese culture?" Out of the 64 respondents, 54.7% said it was because Pikachu's design incorporates elements of Japanese folklore or mythology, 32.8% said it was because it's a character from a Japanese franchise (Pokemon), and 12.5% said it was because the art style of Pikachu resembles classic Japanese animation. Among those who answered yes in question 1, a majority (54.7%) believe Pikachu's design itself reflects Japanese culture. This suggests that visual design plays a strong role in shaping this association. A smaller but still notable portion (32.8%) recognizes Pikachu as a character from a Japanese franchise, Pokemon. Only a small percentage (12.5%) identified the art style as a reason for the connection. Overall, the survey results show that while many people associate Pikachu with Japanese culture, the reasons for this association can vary. Design elements referencing Japanese folklore or mythology seem to be the most prominent factor.
17 Analysis and identify the reason why Pikachu is famous (2/2) The results show that a majority of the respondents (63.8%) believe Pikachu has increased interest in Japanese animation and video games. This suggests that Pikachu has been a positive influence in promoting Japanese pop culture. A smaller but still notable portion (21.7%) said Pikachu created a stereotype of Japanese culture being cute and child-like. It is important to note that this response is negative, indicating that Pikachu may not represent the full range of Japanese popular culture. Only a small percentage (9.6%) said they believe Pikachu has had no significant impact. Another small group (4.8%) provided other unspecified responses. Overall, the survey results show that Pikachu is most associated with increased interest in Japanese animation and video games, but it can also contribute to a stereotype about Japanese culture. From the result shows that 37 of the respondents owned some Pikachu merchandise Plush toys are the most popular type of merchandise, with 81.1% of respondents owning them. Trading cards are the second most popular type of merchandise, with 56.8% of respondents owning them. Clothing (T-shirts, hats, etc.) is the third most popular type of merchandise, with 40.5% of respondents owning them. Video games are the least popular type of merchandise, with only 21 respondents (56.8%) owning them. Some respondents own multiple types of merchandise. For example, 30 respondents own both plush toys and trading cards. A small number of respondents own other types of merchandise, such as stickers (2.7%) and dolls. This finding suggests that a significant majority of respondents who own Pikachu merchandise prefer plush toys and similar cuddly items. This could be due to the cute and huggable nature of these toys, which may appeal to people of all ages.
Analysis and determine the uniqueness about Pikachu 18 Of those who responded, 67% (77 people) said that Pikachu is somewhat unique, while 33% (38 people) said that Pikachu is very unique. The most common reason people selected for why Pikachu is unique was design (73% or 64 people). Other reasons people selected included Pikachu's electric attacks (50.9% or 70 people), mascot status (38.3% or 44 people), personality (37.4% or 43 people), and evolution line (21.7% or 25 people). The findings of this survey suggest that people believe that Pikachu is a somewhat unique character. The most common reason people gave for this belief is Pikachu's design. This is likely due to the fact that Pikachu is a very recognizable character with a simple but memorable design. Pikachu's electric attacks and mascot status were also cited as reasons for why people believe it is unique. This suggests that people may associate Pikachu's uniqueness with its power and popularity. It is also interesting to note that a significant number of people (21.7%) mentioned Pikachu's evolution line as a reason for its uniqueness. This suggests that some people may be more familiar with Pikachu's evolutionary chain, which includes Pichu and Raichu, and believe that this contributes to its overall uniqueness.
Code Description Examples Pikachu Awareness Responses indicating knowledge of Pikachu "Yes", "of course", "love Pikachu" No Awareness Responses indicating no knowledge of Pikachu "No", "Nope", "don't know" Positive Impact Responses highlighting positive aspects of Pikachu "amazing", "cute", "classic" Neutral Impact Responses acknowledging Pikachu but without strong opinions no, but it has cultural impact Mandela Effect Responses mentioning the Mandela Effect related to Pikachu's tail "black stripes on tail", "Mandela theory" Cultural Influence Responses recognizing Pikachu's role in Japanese culture "kawaii", "Japanese culture" Partnership Responses mentioning Pikachu's partner, Ash Ketchum (King Bird seems like a misunderstanding) "partner", "Ash Ketchum" Additional comments about Pikachu or its cultural impact In a world increasingly connected, a little yellow electric mouse named Pikachu has sparked a global phenomenon. Our journey begins with Universal Recognition. Even those with no prior experience with anime tend to recognize the iconic image. Pikachu transcends language barriers, becoming a symbol understood across cultures. This recognition often leads to a wave of Positive Perception. Many find Pikachu endearing, with terms like "amazing," "cute," and "classic" popping up frequently. Pikachu's design and personality resonate with audiences, fostering a sense of warmth and nostalgia. But Pikachu's impact extends beyond mere recognition. Several respondents highlight its role in introducing Cultural Significance. The concept of "kawaii" (cuteness) – a cornerstone of Japanese culture – finds a friendly ambassador in Pikachu. It bridges the gap between cultures, sparking interest in Japanese media and aesthetics. Pikachu's story is one of global recognition, positive perception, cultural significance, and even a dash of collective memory confusion. It serves as a testament to the power of a well-designed character to transcend borders and leave an indelible mark on the world. 19
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