Semalt: Search Engine Optimization And Myths Around It

23.05.2018

Semalt: Search Engine Optimization
And Myths Around It

Most businesses adopt an online platform to enhance their marketing potential. The internet presents a vast
opportunity for the companies to fetch any clients from around the globe. In most cases, businesses adopting an e-
commerce platform must depend on digital marketing to increase their brand visibility to the customers. For
instance, it is possible to use Social Media Marketing (SMM) to achieve many social media signals for fetching ready
buyers from the interesting niche. Content marketing can also promise to secure a good position regarding domain
authority in a particular niche. Most webmaster tools use Search Engine Optimization (SEO).

SEO is an internet marketing technique involving a variety of aspects which make a person click the link to your
website, especially from a Search result page. There are many myths which may surround the nature of operation of
SEO. In this SEO guide, Ross Barber, the Semalt Customer Success Manager, presents some of the latest methods of
SEO as well as the most widespread myths around it.

Types of SEO and myths around them

When carrying out SEO, different users employ various methods to make their websites rank in the search engines.
Some of the SEO methods may include such tricks like paid traf c which may or not be legitimate. Some of the SEO
techniques include:

Black hat SEO. This approach entails the use of dirty tricks to make the search engine algorithm rank a website high.
Some of the black hat techniques can make your site receive a terrible penalty off the Google Search console. Some
black hat techniques include keyword stuf ng, competitor negative SEO as well as paid visits and reviews. Black hat

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23.05.2018

SEO risks a website from getting a penalty or even experiencing de-
indexation from a search engine.

Grey hat SEO. These are techniques which are neither black nor white.
This situation means that gray hat techniques can be legitimate but
presents a very signi cant chance of making a penalty in the ranking
schemes. Grey hat SEO helps many people to get away with seasonal or

rst use links.

White hat SEO. White hat SEO entails all the methods which Google and
other search engines require websites to comply. Some of these white hat
SEO methods include keywords research, backlinking as well as
increasing the domain authority. Google always releases updates on their
algorithm. Web masters performing white hat SEO can then take it from
this point onwards.

Many myths surround SEO and the manner in which it occurs. SEO is a complicated procedure which can involve
one or many methods. Web masters try out the different techniques to nd one that works best.

Conclusion

SEO is a standard practice for all web masters wishing to rank their
website. When a website occupies a top position in the search Result
Pages, you can bene t from getting a signi cant portion of that traf c
from the search engines. You can learn several methods of getting good
SEO practices as well as making your website rank high.

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