LGM EVERGREEN marketing booklet

LILIANA GRACE MEDIA
lilianagracemedia.com

“Marketing isn’t a one time magic
solution. It is a process, not an event.”

-Liliana Grace

What We Do

We build business and tell your story. We tell it better than anyone
else. We help current and potential clients find you and fall in love
with you.

Let’s talk straight for a minute. Marketing used to be easy.
Someone in the office could “multi task” and handle it. With
today’s ever-changing landscape and digital being a force we can’t
ignore it can be hard to know what to do that will work. In the
70’s we would see about 500 or so messages. Today that number
is in the thousands! So how is a business to stand out? How do
you manage your marketing strategy and implementation and run
your business? It is easy to bleed money and see no results.
What’s worse is to hire someone internally at the budget you can
afford, but they aren’t really qualified. What if the budget could
allow you to hire a top tier CMO? Would you be interested?
Wouldn’t it be nice if you could have the expertise working on
your behalf to develop strategy, reports, oversee and manage
a plan that works? A Chief Marketing Officer that not only
understands marketing, digital media but also business and
human behavior? Liliana Grace and her team can provide this
role for you! So, let’s get you and your entire staff back to what
you do best, and we handle the marketing strategy and oversight.
A highly qualified top tier Virtual CMO is exactly the solution
you are looking for! There is great peace of mind knowing that
everything is handled and the right strategies and solutions are in
place. Thank you for considering Liliana Grace Media to be that
solution for your business.

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Table of Content

Meet theTeam.............................................5
Your Client ...............................................10
Personas ....................................................14
The World of Search.................................20
Digital Ads................................................26
Case Studies .............................................30
The Agency Relationship.........................36
Next Steps.................................................42
Client Talk ................................................46

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Liliana’s Welcome

Everyone and every business has a story. What differentiates you in the marketplace and causes
people to be attracted or distracted from your brand has everything to do with your story. At
Liliana Grace Media we understand this better than anyone else. There are a million ideas and
theories about what the hottest and best marketing strategies are. There is a multitude of options
when going to the “media mall” to promote your story. There are the traditional options of TV,
radio, print, then the newer digital options of email, search, digital ads, community events, social
media and more. You will find all kinds of data and statistics that will tell you what works the
best and what you “should” be doing. At LGM, we don’t care. Shocking right? It shouldn’t be. We
don’t care what the “hottest” products or marketing outlets are. We don’t care what the latest sales
rep is trying to sell you so they can hit a sales goal. Why? Simple, we care about the results and
the implementation of the strategy that is custom created for you. We care about what works for
you and the truth is this: all media works if you know how to use it. All media can get the word
out if that medium is used properly and efficiently. The other truth? Not all media is right for
each business. So how do we decide what to do with your business or your brand? How do we
determine the strategies and solutions if we aren’t chasing the trends? Simple.

We listen before we act. We listen and learn who you are. We learn your story. Sometimes for
some clients, we help you find your story or that missing niche that you uniquely fill to make
you ridiculously profitable. Let’s be honest, you wouldn’t trust a doctor who didn’t ask you about
anything wrong with you and then handed you a prescription. Why would you trust a
marketing or advertising strategy that is based on a hot idea and not evaluated against your specific
needs? You wouldn’t.

Once we are done listening, we create strategies and provide solutions to craft the brand story for
your business. We then implement the strategy and take your story social. Every decision is
measured against the persona and brand story. Let’s be honest, everyone loves to read and follow a
good story. Let’s make sure the marketplace is following and reading yours.

You’ve got a story to tell. We can help you tell it better than anyone else.

Thank you for considering our agency and entrusting your business to us. We consider it an honor
and a privilege to connect with your business in this way.

Liliana Grace

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Meet the Team

Liliana Grace

FOUNDER + PRESIDENT
Liliana Tami Joe Grace, is known for her unique ability to cut through everything and find the right message,
the right solutions and bring them to fruition for a client. It is a common practice to hear our clients say,
“how did she just come up with that? It’s perfect!” Liliana brings a unique perspective and powerful ability to
help organizations attain the growth they seek. Her ability to create unique strategies, creative concepts and
campaigns and then place them in the right medium is truly fascinating. Through strategic marketing and
promotional connections, a business marketing message is covered. She believes it isn’t a matter of budget.
Success in marketing is a matter of strategy, the proper utilization of it and truly doing your best work.
She was raised in a small town in Iowa and taught that “We don’t stop at 5pm. We stop when the job is done.”
A 2001 graduate of Belmont University School of Music Business, Liliana also has been trained and received
certificates through the InnerMetrix Profile Assessments, C.R.M.C through the RAB, and been mentored
by the late Brian Klemmer. She is also a founding member and co-facilitator for a leadership development
company. She combines marketing solutions, business realities, human behavior, business and common sense
to mine out your story. This process has proven to help her clients win over and over and over again. Marketing
a product, service, nonprofit, musician, or author, and understanding what moves a person to make a purchase
decision is what comes natural to Liliana Grace & her team. As strategist and marketer, Liliana also works with
many social organizations that allows women to be empowered for success nationally as an approved partner
for national organizations.
Liliana has always viewed every client as a partner and approaches them as both a coach and an advocate.
Every organization she’s helped sees growth year after year with innovative multi-channel marketing including
local promotions, radio, and digital strategies. Liliana’s digital marketing strategies and consultations have also
increased corporate growth for major corporations in Des Moines, Nashville and beyond.

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KC Church

COO
KC was born and raised in Iowa and is certainly no stranger to hard work
or needing to think quick on your feet. She is able to roll with whatever
comes her way and tackle it head on. Creating systems and processes that
will get the job done comes naturally to her. KC is the glue. She supports
and builds most process in place for Liliana Grace Media. She is the one
behind the scenes working with Liliana providing oversight of the day
to day operations, client campaigns and strategies. She ensures things
running correctly & on time.

Grace Maher

STRATEGY & DESIGN
Grace Maher started as an intern at LGM and has recently graduated
from Drake University with a marketing degree. Her work is a huge
part of the success of many of the clients at LGM. Grace brings a
critical and unique perspective. Her ability to think strategically has
earned her a spot inside LGM and we couldn’t be more proud to have
her! To brag a little she is award winning. Winning her PR Capstone
Senior project for the Water Works Park Foundation. You are going
to love working with her on your strategy and campaigns as much as
we do! She brings a smile to every meeting and every campaign she
works on.

Mary Pat Crowley

DESIGN
Mary Pat Crowley bring over 20 years of design expertise for the
projects of LGM. Mary Pat is accomplished at designing a variety
of effective communication pieces. Her work can be seen in all
types of visual media including high end magazine layouts, books,
marketing collateral, logos, invitation packages, direct mailers,
newsletters, banners, ads and billboards.

Tonya Ludwig

SOCIAL
Tonya Ludwig has over 20 years experience in creative writing,
15 years of marketing experience, and 5 years in social media
management. She enjoys keeping up with the latest developments in
social media and working in a forward-thinking environment. Faith
and family are the foundation for everything she does. Tonya is an
avid reader, entrepreneur and creative mind.

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Your client is not your donor

Donors are the reason we are able to keep clinic doors open. Our clients however are completely
different and it is important to keep that in mind when creating our marketing strategies.

• 55-65 years old • 17 - 28 years old
• Established in career income and may be • Abortion minded
• Doesn’t want anyone find out the’re
retired
• Likely impacted by abortion pregnant
• Business savy and owner or C suite level • Educated and want more for their life
• Married with older near adult or adult • Pregnancy interrupts their life plan
• Concerned with family/friends
children
• Solid in their beliefs finding out
• Will increase their giving if they see a • Unsure what they believe before 10 wks
• Want someone to listen and answer
potential impact
• Wants to support saving babies questions
• Believe in the mission • Self educating
• Attend church and likely volunteer in the

community

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Your Marketing Plan

What Should Your Marketing Plan Include?

R Identified Persona
Who are you wanting to reach?

R Identified Budget
Reasonable & Realistic

R Street Strategy & Promotion
Where can you be in the community and
what can you do to show up in their world?

R Digital & Social Strategy
Cover all of the basic

Foundations for Making the Digital Connection

A solid foundation for your digital footprint is not optional. Your client is mobile, digital and constantly
connected to everything she wants to be or can imagine. Information is at the click of her screen, a swipe,
or a voice request. The core aspects your organization needs to have in place are:

• Quality & Relevant Website
• Search Engine Optimization
• Business Directory Listings Accurate

and Up To Date
• Reputation Monitoring and

Management
• Quality Content Content Content
• Social Strategy
• Digital Marketing Plan to Drive

Traffic and Invite Clients to Your
Business

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“Technology has completely disrupted the way we live,
work, and connect. Traditional methods of marketing
and thinking about your business will not be enough.

-Liliana Grace

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Your Client

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40% Statistics
86%
14% 40% of minors having an abortion report that neither of
50% their parents knew about the abortion (AGI).

In 2015, unmarried women accounted for 86% of all
abortions (CDC).

About 14% of all abortions in the United States are
paid for with public funds—virtually all from the state

(AGI).

The abortion rate of non-metropolitan women is
about half that of women who live in metropolitan

counties (NAF).

Sources:
Guttmacher Institute (AGI)
Centers for Disease Control (CDC).
National Abortion Federation’s (NAF)

67% Generation Z
and Millennials

67% of Millennials favor allowing gays and lesbians to
marry legally.

59% 59% of Gen Z’ers believe forms or online profiles
81% ask about a person’s gender should include options
65%
other than “man” or “woman”

81% say social media makes them feel more connected to
what’s going on in their friends’ lives. Two-thirds also say
these platforms make them feel as if they have people who

will support them through tough times.

65% of teens who belong to an online group say these
communities play a role in helping them figure out
how to feel about important issues. 55% say it helps
them get through tough times.

Sources:
Pew Research Group
www. PewInternet.org

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Personas

The persona is foundational to your clinic and your marketing efforts. A clearly defined persona creates
clarity of focus where all decisions can be answered by asking

“Would “Kate” like this, do this, need this, be interested in this, etc.”
Without a clearly defined persona your client quickly becomes anyone and everyone you can help in
any way you can help them. Although it is not bad to help as many people as you can, but with limited
resources it is extremely important to be very focused. Without focus you can experience mission creep

and watch money fall through the cracks.

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K Kate

Kate is “the girl” everyone loves. We market to “Kate” because
she is the girl that every high school girl thinks is cool and

every mid 30’s female wishes she could be again. She is at the
“idealistic” place in life just about to start life. She is strong
yet insecure. Confident yet unsure. She is very ready to start

makeing all of her own “big girl” decisions.

Who is Kate?

• Kate is 24 years old and comes from a good middle to upper middle class family. She has clearly
defined idealism for her life, career and most importantly family plan.

• Good religious girl and goes to church as she can. She tries to do the right thing. She has a lot
of friends but few close friends. Everyone admires her talent to do anything and everything she
wants to do. Everything seems to just work out for her.

• She sees herself as inadequate and insecure. She needs lots of affirmation and believes all of the
accolades are nice people “blowing sunshine up her skirt.”

• She has a sense of right and wrong but really wants to explore her options in every area of life
including sexuality. She doesn’t want her parents to know what she really believes and practices.
She isn’t “out there”, but she is sexual when she feels it is “right”.

• Her view on the world, politics, social issues, right and wrong is shaped more from her social
media, YouTube, and her peer group. Likely, that includes people she has never met in person. She
believes life on social media is somewhat fake, but probably mostly true. She is willing to believe
a strangers profile truly represents them and will meet them in person one day perhaps, although
they really are a complete stranger.

• Her phone is her primary source of connection to life.
• She doesn’t feel like anything will really ever happen to her especially pregnancy. She is mostly

uneducated about her body, pregnancy, STD’s and things of this topic. They don’t teach it in church
and so her views are shaped by her peer groups, social media and online info she comes across.
• When it comes to sex and pregnancy she is confident that she has it handles. She can use her app to
track things and take the morning after pill and pregnancy will never be an issue for her.
• She is more afraid of her parents finding out she was having sex than the pregnancy.

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M

Meghan

Meghan found out she is or might be pregnant today. She took multiple pregnancy test and most
of them confirming her worst nightmare. Her first though is “not right now.” She might tell
one or two people, but ultimately she is going to self educate and make her own independent
decisions. Online is her most logical place to self educate and to find someone who can help
her. She is looking for hope and solutions. She doesn’t like negative energy and she just wants
somewhere and someone to purely give her all the information. She wants someone to walk
through this with her, but doesn’t necessarily know who. Most of her relationships are based
on a VR/AI world. Her first thought is Planned Parenthood. This is who she knows about.
We strive to grab Meghan’s attention with our marketing efforts before, during, and after her
pregnancy. Being in her world through digital marketing puts us in her mind when
“life” happens to her.

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Who is Meghan?

• Meghan is studying business and planning a strong career in “something” when she graduates.
• She educates herself in the classroom, but verifies everything she is told and learns against her peer group

and her personal ability to self educate on line.
• She is pro woman, pro choice and may or may not be abortion minded personally. She looks at it as a

viable option she and every woman should have.
• Meghan is liberal in her thinking and in general feels republicans are going to hold the world back.
• She was raised to be independent and has always had a phone in her life. Meghan wouldn’t know what to

do without it.
• News doesn’t have to be accurate. If it is from her peer group, groups she follows on social, or people

she has never met but appeal to her online, she believes it to be true. She is influenced by perception of
reality. Many of her friends or groups are people she has never met in real life. This is normal and socially
acceptable to her.
• Her phone and online is her social, news, and communication tool.
• She doesn’t associate with a religion but believes something.
• Her clothes continue her self expression of an “empowered woman” and she doesn’t mind showing off her
body. Men need to keep control and respect her, no matter what she does, or doesn’t, wear.
• She drives a nice enough car, has a job and/or internship, but inside knows that she deserves so much
more. Her work ethic is good. However she needs her employer, teachers and everyone to understand if
she needs to be there for a friend or has an emotional situation she has to deal with everyone needs to be
understanding.
• Her expectations are unrealistic in most areas as it relates to life, work, paying bills, and real world
situations.
• She spends most of her money on food, drinks and likely at Sephora or online items that grab her
attention.
• She donates to causes that support her views. She wants to be ”part of the solutions” and believes she can
be.
• Her peer groups are her “family”, and she trusts them but at the same time doesn’t. Often she feels alone
and will avoid being alone.
• Dating and social app such as Tik Tok combined with her strong sense of independence, entitlement and
extreme insecurity have created an “amazon prime” mentality with humans and relationships.
• Abortion is often the most “humane” thing to do. Just like putting down an animal that they can’t care for
or isn’t well, abortion is similar in her mind.
• Life is full of options and pregnancy doesn’t fit in her life right now. That will happen on her timetable.
Long term side effects of termination are “scare tactics”. However now that she is pregnant she questions
what to do.

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The World of Search

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What is happening online
Your Brand Needs to be Seen
Organic Search | Social Media |Video

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Organic and Mobile Search

Information & Graphics provided by Digital Information World and their research. www.DigitalInformationWorld.com

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Search Engine Optimization

You wouldn’t ignore your light bill would you? You can’t ignore SEO either. Search Engine
Optimization is critical for being found in the sea of organic search. SEO is exactly what it sounds
like – it is optimizing your web site, so your business will be considered in the search CONSISTENTLY!
We work towards the goal of having your business in the first page placement when someone searches
for your services. Search engine optimization isn’t a one-size fits all solution and it doesn’t happen
overnight. Just like anything, the more time you put into it, the more you get out of it. We customize our
plans to cover your primary needs for SEO work and still be cost efficient.
Being Found online is a combination of Earned, Owned, and Paid media.

Source: Altimeter, 2012

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Organic Search

94% organic traffic is Google
40% of business is driven through organic search

70% of clicks are the top 5 organic results
80% of paid advertisments are ignored
46% of people check smartphone before getting out of bed

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“I didn’t know there was a clinic...so close…”
-Lauren Roman

“They will not come unless you invite them. A solid
online strategy is your invitation to clients and their
influencers they are loved, included, accepted and that

you are in their community.”
-Liliana Grace

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Digital Ads

“We can’t control human behavior. However, we can influence it. What we can do is position
your brand in front of potential clients so they think of you when they need you.”
-Liliana Grace

Digital advertising can position you in the right place at the right time to the right person by
placing digital ads through websites and apps they are viewing.

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Digital Ad Examples:
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To see a comprehensive list of our previously used ads, refer to
lilianagracemedia.com/yourcliniccare

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Case Studies

Letting our results speak for themselves.

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Clinics by the numbers

NY Clinic

Google Analytics:
2017
Sessions 7913 2018 Jan-May 2019
Users 5870 13,175 14,013
Pageviews 17,800 10,898 11,590
19,979 19,681

Pathways of Pella Clinic

Strategies used are SEO and Digital Ads
2016: 118 visits  
2017: 146 visits   
2018: 163 visits  

*More case studies, referrals and information available upon request.

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Bridges Clinic

“We have already seen an increase in patient activity since launching our new
website and this ad campaign. The feedback we are getting is really good!
Keep up the good work!”

Cleveland Clinic

1,568 visits to the website

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InnerVisions HealthCare

Over the past eight years you can see the significant growth of the clinic as they reallocated budgets and
implemented a highly targeted digital strategy. Donors are happy to see and hear continued growth year after
year. The following shows a visual recap of this work.

Patient Traffic for InnerVisiona HealthCare: Google Analytics & Client Visits
2012:          302 patients 2016 2017
2013:          352 patients Client Visits 572 704 2018
2014:          533 patients Sessions 17,652 20,068 796
2015:          439 patients Users 13,131 17,021 21,739
2016:          572 patients* 7 Pageviews 29,088 30,438 18,355
2017:          704 patients 33,239
2018:          796 patients
*Transitioned from words to display

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Organic Search

We are competing with the big budget of Planned Parenthood, it is very important to make sure our organic
search is staying competitive.

“As a founding board member, Liliana has been instrumental in shaping our clinics marketing messages. 4

years ago we handed the entire process over to her. Since letting her handle everything exclusively and going
“all in” with Liliana Grace, we have seen an 80% increase in our patient traffic over the past three years.
This trend continues. We are scheduled to open a second location in a few months. As a free medical clinic
that is mission-based and a non-profit, we have a real need to show our supporters that their donations are

an investment for the future of central Iowa, and when we’re able to see the sizable impact of our marketing
dollars, it becomes apparent that Liliana generates great results! In fact, Liliana has helped us increase our

effectiveness on cost per patient! So many lives have been saved by working with Liliana Grace, and we

”recommend others to work with her, too, as we’ll be sticking by her for the long-term!
- Theresa Welch, Executive Director at InnerVisions HealthCare
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The Agency Relationship
With LGM

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What is an Agency and why do I need one?

An agency is a luxury that most businesses want to afford. An agency will review everything that has to
do with your brand, your marketing and your advertising as well as make suggestions and help shape
the overall brand of your organization in the marketplace. An agency brings comprehensive plans and
solutions for your consideration. Answering questions as they arise and as needed. Someone who is
reviewing all of your marketing efforts and constantly working to improve them for maximum efficiency.
Why LGM for your Agency?
Liliana Grace is a founding board member of a highly successful women’s clinic and understands the
needs of the donors, board and the client. We realize this is a delicate balance and are here to help you
through that. Engaging with Liliana Grace Media as your agency provides you more than one person
for marketing support! You get a team of people that will be looking at and thinking about your brand,
your business and how to increase awareness and clients. You also get to go back to doing what you do
best! We’ve got your marketing, branding and advertising covered! You will need a point person and
likely a community engagement person(s) for some of the strategies we suggest, but beyond that we are
comprehensive in our management of your marketing efforts. As your Agency, we will filter and review
marketing opportunities that come your way. We will only bring to you those opportunities we believe
will help you reach your goal. Yes! No more dealing with marketers and salespeople! Practice these
words, “You can call Liliana, she handles all of our marketing.” You’re gonna love saying that! LGM is an
extension of your team. We have eyes and ears on your websites and social media accounts at all times.
We don’t take this responsibility lightly. We find it an honor and privilege to work on your behalf. Thank
you for that!
LGM is an extension of your team. We have eyes and ears on your website, digital ads and social media
accounts at all times.

Ok, so let’s talk a few specifics:

• Persona development (2)
• Brand guide support and strategy
• Marketing budget management, allocation and implementation
• Direct point of contact for all marketing conversations and sales pitch presentations
• Provide oversight to the direction and implementation of all advertising and website needs
• Review all invoices and provide and review with your monthly reports
• 1 hour monthly meeting with Liliana Grace or one of the LGM team members (in person or phone)
• Calls, Emails, and Texting as needed
• Light business consulting, idea generation and brainstorming
BEHIND THE CURTAIN
So what are we doing when you’re not looking? We try to make it look effortless, but as you know, that
requires a ridiculous amount of effort. Marketing is an on-going process. Digital is a living process that
requires daily attention. Your business never sleeps and really, we don’t sleep much either.

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STRATEGY
Strategy doesn’t stop at the initial meeting, it’s something that is heavily monitored and tweaked as
needed. The specific strategy designed for you is based on; trends, industry specific information, your
goals, who/where your ideal client is, and the knowledge and experience that LGM brings to the table.
We also spend a ridiculous amount of time analyzing and reviewing everything. Yep. Everything! The
more insight you can provide, the better we can help.
EDUCATION
The team will be continuously learning about your industry and the current trends and changes in
trends that are happening. We will look to you to provide us ideas, concepts and websites that you want
us to learn from or get familiar with. In addition to your business, the LGM team will continue to learn
more about your Persona as if we know them personally and have spent time with them in their world.
Showing up where they are is the “name of the game”.
COMMUNICATION
Once a month your organization and LGM will get together in person or via phone for monthly report
review. In these sessions we discuss what we see is happening, how things are working and discuss any
adjustments we have or will make and/or recommendations that we feel would be beneficial.
Weekly and Daily. We like you! We gotta communicate! Text or call as needed. Text will always be the
fastest way to connect with Liliana. For all email communication we recommend you copy KC. We want
to stay connected. More than Liliana, the entire teams available via phone call, text, and email. You can
expect an answer within 24 business hours. Shhhh don’t tell anyone, but likely we will even respond on
the weekend or outside of business hours. Liliana just can’t help herself.
CAMPAIGNS & REPORTING
What goes into starting, implementing and managing a campaign?

Preparation
• Design
• Rate negotiations
• Research
Reports
• Monitor live action
• Review/Analyze
• Compare
• Adjust
• Suggest
Provide & Discuss Reports
• What worked
• What didn’t
• How can we improve
• What do the numbers mean?
• Who/When/Where/What was happening throughout the campaign period?

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DIGITAL SERVICES
Strategy and management is what we handle. Each campaign will have different costs associated with
them. Much of this is outside of our control. The areas that we can control, we do.
We can and will provide 99.9% of all the digital services you can imagine. Isn’t that awesome! However,
we are always learning! If we come across digital products or services that we don’t offer but make sense,
we would LOVE to implement them for you! Yep! We have zero ego about refreshing our services
department. Our number one commitment is to get the right services in place to grow your business.
Wherever we can source them! Because our digital services are so broad, we do require you to use our
services and solutions as a part of this agency engagement.
When you say “oversight to your website” what does that mean?
If your site goes down, is flagged, hacked, etc. we will know about it and begin taking the steps needed to
ensure it’s back up and running as quickly as possible. Down time = losing potential clients. That is not
acceptable and why we require that your hosting and maintenance of your website is with LGM. There is
a general cost with this service and updates to your site are billed out by the hour. We discuss all of those
costs in a contract that you will have the opportunity to review and sign.
FINANCIALS
Negotiating and making sure you are getting the best deal for your money. Creating and analyzing
budgets, making sure they are allocated correctly and efficiently. We also review all invoices and match
order, making sure that every dollar being spent on your campaigns is correct.
BILLING & INVOICES
Let’s talk money. The basic agency of record retainer fee is $3500 and includes up to 30 hours of time
each month. Not all of these hours will be in person. There is a lot that goes on behind the scenes.
Payment is expected by the 10th of each month for the month we are going into. So July payment would
be expected no later than July 10th for the month of July. We hate to do it, but we gotta charge a late fee
for late payments.
Invoices will be sent via email and payments should be remitted to the address on the invoice.
The entirety of this is included in the monthly agency of record retainer.

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Next Steps

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“There is no magical “ad”, “website”, “landing page” that exists.
The best results come from a long term commitment and proper

planning before jumping in.”
-Liliana Grace

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Next Steps

Please refer to your customized clinic plan and pricing for all specific details.

Month 1: Learning About You

• Persona Review – culture, life, your client, your city
• Website Review
• Landing Page Review and Suggested Edits
• Research competitors and your market
• 2 Digital Ad sets created
• Location and placement research based on persona and city

Month 2-12: Campaign Ad Launches

• Adjusting & verifying budgets
• Adjusting ads and audiences for maximum effectiveness
• Monitoring to ensure no lapses in ads
• Monitoring to ensure nothing is flagged, blocked, or somehow broken

Ongoing Monthly: Campaign Management

• Campaign review
• Social Media Suggestions
• Available for calls as needed
• Monthly report review

Just like a clinic who follows HIPPA and other sets of “We don’t “sell you ads”,
practices, we also follow a set of practices. Compliance we help you design a
is important. We do our best to ensure we are compliant. strategy and provide
However, your organization will be solely responsible for legal
compliance issues. This means once we have your approval on the tools needed for the
marketing campaigns, website content or other advertisements proper digital and clinic
that we launch we assume you have reviewed them against the implementation.” LGM
legal compliance issues that they may pertain too.
Our process is set up to ensure that your campaign runs on
time, effectively, and always aiming towards your goals. The
LGM team will be with you, and your campaigns, every step of
the way.

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Client Talk

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Word on the Street

“LGM takes a personal approach to their clients. They took the time to sit down with me to get a clear understanding of
my goals and objectives I wanted to meet. In addition to my own business goals, they also brought other avenues to the
table that I had not yet thought of which were super helpful. The LGM marketing concepts and creative ideas on how to
best reach my audience were original and, at the same time, producing results. LGM not only walks alongside you in your
marketing strategies, they also make introductions and connections to further your business relationships. They see the big
picture in things and want to be part of your journey in seeing your business thrive. So grateful for Liliana and her team!”

Shannon DeGarmo Carpino, Speaker and Author of Single Moms 101,

Ignite, and The Bounce Back Woman

“Few People can take a concept, develop it and bring it to fruition with great results like Liliana. She has vision,

intelligence, and the fortitude to make any project or event she takes on a success.”

Jeff Delvaux, VP Saga Communications and General

Manager 9 stations of DMRG, Des Moines, Iowa

“I was introduced to Liliana Grace at exactly the right time in our business. We knew we needed a better system and

frankly we did not know what we did not know. We did know we needed help. That help came in the form of Liliana

Grace. Liliana Grace is that rare consultant who will dig in deep with your team. Liliana Grace and her team were

invaluable to our organization and you will probably find your experience to be the same. We were, and I continue to be,

grateful for the opportunity to have walked the digital road with Liliana Grace Media.”

Kevin Anderson ,General Manager Salem, Nashville, Tennessee

“Liliana, and the entire LGM team are such a blessing. We cannot adequately express how much we love working
with them. They have brought unique insight, strategy and ideas that are helping us grow our agency and our brand,
streamline processes and improve our exposure on social media and the web overall. There are few people who
understand a project of our size and can produce the results we are looking for and feel like an extension of our team.”

Gloria Leyda , Sr. Vice President,

Ambassador Speakers Bureau, Nashville, Tennessee

“We enjoyed working with Liliana Grace, she is so creative and thinks outside the box.  She takes a personal touch by

getting to know you and your ministry so that you can successfully market to your audience. After implementation of our

marketing Plan, our client numbers doubled.” 

Karen Sims, Executive Director,

Hope Clinic Hattiesburg, Mississippi

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Thank You

Thank you for all the work that you do, we are honored to partner with you in
accomplishing great things.

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Visit our clinic page to see more information:
lilianagracemedia.com/yourcliniccare

Presented by Liliana Grace www.Lilianagracemedia.com
Providing Marketing Solutions That Work!