merged

editor's note

A teacher of mine once told me that change is Once of the most obvious changes, as you’ve
the only constant in life. That’s certainly true probably already noted, is our new logo, our
for the entire editorial team here, which has first in seven years. We’ve also adopted a
spent the better part of a year working new tagline, “Science for the Curious,” which
tirelessly to change Discover for the better. we think is a more appropriate motto for us.
You saw evidence of that for yourself late Whether you read us in print or online, you
last year, when we redesigned this site. represent a readership that loves science and
shares a deep, abiding curiosity about the
Now it’s the magazine’s turn: With our world around you. With every story we post
September issue, we’re unveiling a new look here, with every issue, with every day, we’re
for Discover. We hope you like what you see. committed to satisfying that curiosity.
Dan Bishop, our design director and Alison
Mackey, senior graphic designer worked hard MUHAMAD HAFIZ DINIE BIN ZAINUDIN
to develop and implement a design that’s EDITOR IN CHIEF
elegant, eye-catching and easy to navigate.

Challenge
towards excellent in Business

BY: NUR AUNI AFIFAH BINTI MOHD SUKRI
[email protected]

1 STRATEGY

The business management by walking about and discussing strategic matters with people and
ensuring that the strategy is a living document and the basis for operational matters. One organization
uses the term work plan instead of strategic plan in order to emphasis its focus for everyday operations.

Organizations must recognize the need to have a strategic plan to guide the organization,
getting the right balance between strategic and operational plans is critical in order to engage people
throughout the organization.

2 LEADERSHIP

In organizational, someone who responsible become leader to lead one organization and by thie
method, one organization will be more excellence. Leadership challenges identified include the need for
support and drive at senior levels, building support from middle managers and ensuring consistent
messages from leaders throughout the organization. Challenge to lead is weight but by this method
can increase worker's performance and organization so that more excellent in business.

3 PEOPLE

The main challenges in this area are employee and managerial engagement, effective
communication, and performance management processes and systems. Having an open culture in the
organization is important to ensure that people at all levels are able to have an input to a variety of
issues and have a say on any matters. This means everyone must be involved in running inside business
organization for improvement and making more developed and excellent business. The person
responsible is the good manager had also provided training on the benefits of continuous improvement
to these leaders and technicians.

4 CUSTOMER

Apart from improving customer
service, these strategies and activities
also help build internal learning and
appreciation of the organization as a
whole. One organization had placed
considerable effort in improving internal
processes and systems before paying more attention to external customers. The organizations should
have placed an emphasis on building an understanding of who the organization’s customers are, an
appreciation of their importance and what their needs are in order to improve customer service.

Building and understanding of each individual’s role in delivering customer satisfaction, whether
they have front line, backroom or leadership roles is seen as important throughout organizations. One
organization identified that so much work had been done on communicating with external customers
that it now had to pay more attention to internal customers.

5 DATA AND INFORMATION

Data and information that there is everywhere organization needs to be changed from paper to
an electronic format. This is good suggestion to maintain business excellence. Many organizations face
the challenge of having access to so much data and information and the need to be selective in what is
produced and how it is used.

A strategy used by some is to focus on exception
based reporting to avoid information overload.

To ensure business has been excellent,
data and information can also in convert from
data base use format paper to one electronic
format so that business go well and quick.

http://www.emeraldinsight.com.ezaccess.library.uitm.edu.my/doi/pdfplus/10.1108/02656711311308420



Dato’ Seri Vida

BY: NUR AUNI AFIFAH BINTI MOHD SUKRI
[email protected]

Entrepreneurs for Vida Beauty is Dato’ Dr. Hasmiza
Othman, better known as, Dato’ Dr.Vida already a familiar name
around Perak. She is a native of Kelantan and has been in the business
world is almost 16 years old.She took the brave decision to leave her
career as a teacher and she has tried successfully. With a bold effort,
she has managed to open a total of 38 branches around Perak, Kuala
Lumpur, Johor, Kedah, Penang and Kelantan.
Vida Beauty is a manufacturer of health products and beauty. Products
issued by Vida Beauty is equivalent to the products of others in the
market, thus, Vida Beauty products is the best. Vida Beauty was
established on 1st December 2006 on a small scale and has begun to
expand its retail widely on 1st May 2008.
Everyone knows that everything we want to achieve, we will have
gone through many challenges. It is also traversed by Datuk Seri Dr. Hasmiza Othman. She is an
entrepreneur who started from the ground up to be a successful entrepreneur and is known at this time.
Her success was so resounding that is admired moreover she was one of Bumiputera entrepreneurs.
blessed with prayer and his effort successfully run beauty product business and health known as Qu Puteh
and his secret of success is by adopting hajat prayers of ten times in the day.
She uses that opportunity to attract more customers with the advertisement in the television by using its
popular tagline “ Qu Puteh, Qu Puteh, Barulah Puteh.” Datuk Vida observes all the important aspects
that may contribute to her successful business factors like the marketing strategies which plays important
roles in deciding the future of products. If the product has good marketing strategies, then the products
will be successful.

http://www.azhan.co/biodata-dan-profile-datuk-seri-vida-pengasas-pamoga-dan-qu-puteh/



IMPROVE YOUR BUSINESS
PERFFOMANCE! LET’S DO IT!

Selamat
Hari Raya
Aidil Fitri

Mohon maaf
zahir dan batin,
ikhlas daripada Mage (E-magazine)

FACTS:
DID YOU KNOW?

Oranges have essential vitamin
contents, antioxidants, protein,

water percentage, and fiber.
These are necessary minerals
that help in keep the nutrients

in your body balanced.

RECORDSEMCATNIOANGEMENT

CHALLENGES OF RECORDS
MANAGEMENT PRACTICES IN

ORGANIZATION

BY: NUR IZATUL SHAFINAZ

INTRODUCTION
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RECORDSEMCATNIOANGEMENT

THE IMPORTANCE OFPARAGCOTOIDCERSECORD MANAGEMENT

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RECORDSEMCATNIOANGEMENT

CHALLENGES OF RIENCOORRGDASNMIZAANTAIOGNEMENT PRACTICES
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REFERENCES
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D(BoSfuaMsnBifEunosser)isdn:s.eASsR.Cs,eaJcasoonehrddnoM.f KKaMeanaesadpuguibenkimg.a,enf&noi rt LW,aT6zaa(arn3drz8o-a.)Dn,Kio8aids2Sou-mm8m7aab.le Rl.ea(gn2id0o1Mn4.e)Ed.uiAuromCpheEaanlntleeJnropgureirsnoefasl

dreams
don't work
unless
you do

John C. Maxwell

TIPS SECTION: 5 REASONS

CHARITYTO GIVE TO

A GREAT WAY TO
COMMEMORATE LOVE

Love is a much needed emotion in today’s world and it is
always welcomed. It is a great way of cashing in on your
own moral savings. Many people donate to charities that
they are passionate about, they also donate to remember a
loved one or to remember their own troubles. It is one of
the best ways to show the world that you do indeed care
about something.

CHARITY REFLECTS ON YOUR OWN
INNER VALUES

For many people, charity is a direct reflection of their own
inner values. It is a deeply fulfilling exercise to be able to
give to a cause that you are passionate about. In many
cases people reflect on their own troubles and give away
to charities that they can relate to morally. It also offers
an insight into your own self and the areas where you
could improve and get help.

AN OPPORTUNITY TO GIVE
SOMETHING BACK

Charity is a wonderful opportunity to give back to the world that
we take so much from. Charity can be given to your old
community, to your old school or even to your old neighborhood.
It is also a sign that you have not forgotten where you came from
and are grateful to your past.

CHARITY BOOSTS MOTIVATION

Charity will help you boost your own motivation to go
further in life. A lot of people all around the world work
diligently towards the charities that they have an interest
in. Since it is a very fulfilling act to give, it will help you
add to your own personal motivation too. People who
donate are often driven to donate more and a person can
only donate more if they have more.

HELPS EARN RESPECT

Donations can help you earn respect in many areas.
Philanthropy is a noble act that only people with a good
heart can fall into and it also earns you a lot of respect
from your peers and society in general. Other than that, it
will also earn you the undying respect of the people or
organizations that you donate to.

SOURCE:
http://topyaps.com/top-10-reasons-to-donate-to-charity

The Factor Of Small Business In
Pakistan

BY: NOOR FATMA DIANA MOHAMAD KHALIFAH

The factor succeed of small businesses in The factor failed of small businesses in
Pakistan Pakistan

1 Important to economic development 1 Lack of capital in small business in Pakistan
Nearly half of the entrepreneurs state a lack of funding
The public policymakers and other stakeholders or working capital is to blame. In most instances, a
have put efforts to boost the creation of new business owner is intimately aware of how much
small businesses and reduce the incidents of money is needed to keep operations running on a day-
failure and bankrupt to-day basis, including funding payroll; paying fixed
and varied overhead expenses such as rent and utilities;
and ensuring outside vendors are paid on time.

2 Business plan
The majority of staff in small business in Pakistan not
be able to prepare business plan to organize the
business properly. This one factor to become business
filed in Pakistan because a business plan make a proper
planning to operates the objective and the strategy to
achieve the objective.

3 The lack of consistent electricity and political
instability

The percentage of firms considering electricity shortage
as the largest obstacle increased from 44 per cent of the

firms in 2007 to 66 per cent in 2010 (Yang, 2011).

4 Entrepreneurs lack commercial land

The higher cost of doing business than other countries
making business difficult which is it is suggested that
local governments rationalize their urban zoning policy,
and these authorities could be involved in framing the
entrepreneurial policy. For example, the government

could create incubators and malls with low rent for
startups.

How To Improve And To Solve Problem Faced By Small
Businesses In Pakistan?

By: Noor fatma Diana Mohamad khalifah support.Afterwards, the government and
other policymakers can introduce workshops
The need for capital and training materials for new start up, as
well as for those already in business. Those
The most important to success in business applicants should attend such training.
are the small business in Pakistan must have
stability fund and budget to run the business The need for proper staffing
which is capital is one of those important
factors because lack of capital is usually the Proper staffing very important to manage all
first and most important determine of business successful which is the staff must
business failure. Then, most of the failed have a good skill to handle the business and
businesses in the survey indicated lack of must know all about business to ensure the
capital as one of the important reason for staff can handle everything the task and their
failure. Even though, sufficient funds at the position in the company.
start up this do not indicate cash flow of
capital afterwards to continue operations and The need for partners
grow the business plan to get government
Need for capital one way to improve small
The need for business plan business failure in Pakistan. This is one
problem faced by firm are usually lack
Need for business plan which is most small sufficient funds and pooling of resources by
business owners have no idea of how to partners may result in success. Then, the
develop a business plan? for example, one of government and other policymakers when
the reasons is the lack of the youth applying introducing workshops and training
for the new youth finance government materials for new start up as well as those
scheme loans unsuccessful because of the already in business can encourage
lack of proper business plans. In the entrepreneurs to consider to partner and help
department new Prime Minister’s Youth them find each other to ensure the business
finance scheme for small business more successfully when have partner can be
promotion one require a standardized proper more have idea to develop that business.
formal business



Basic Types Of Business Organization BY: NOOR FATMA DIANA MOHAMAD KHALIFAH

Sole proprietorship

A sole proprietorship is a business owned by
only one person. It is easy to set-up and is the
least costly among all forms of ownership.

Partnership

A partnership is a business owned by two or
more persons who contribute resources into
the entity. The partners divide the profits of
the business among themselves.

Corporation

The corporate structure is more complex and
expensive than most other business structures.
A corporation is an independent legal entity,
separate from its owners, and as such, it
requires complying with more regulations and

tax requirements.

Cooperative

Form o business ownership in which group of
sole proprietorship or partnership agree to
work together for commit benefits.
Limited to serving the specific need of its
members

BUSINESS MANAGEMENT TIPS

BY: NOOR FATMA DIANA MOHAMAD KHALIFAH

1 Look after your customers

If you look after your customers and are concerned for their
welfare and their satisfaction, you will find that they will keep
coming back to you for their requirements. This will result in
higher sales and profits. The business should never lose sight
of the fact that it is the customer who provides the income and they are therefore perhaps the
most important link in the chain.

2 Watch your buying

If you buy a1t the right price this will give you a better
margin and flexibility to sell at the right price and check
your prices compared with other suppliers and match up the cost as well as the service offered
before making decisions.

3 Chase up all money owing

D1on’t allow credit to run too far ahead. If your
customers are behind in their payments, give them a
friendly reminder and see if the problem can be resolved.
Your cash flow is so important to the success of your
business.

4 Keep good records

If your record1s and systems are set up properly, the
information that you will be able to obtain from them
is invaluable. The information should be pulled out weekly or monthly and be used to monitor
just how the business is going.

5 Watch your wages cost

1
It is important for staff to be paid what they are worth
and in line with the market levels. However, be very

wary of staff that are not productive and either need a talking to or need to be dismissed. Do not
carry staff who are costing the business money.

6 Keep close to your advisers

1
Keep your accountant constantly aware of the business
and listen to their guidance. While there is a cost involved, the cost that is given may save the
business a lot of money and headaches.

7 Watch your expenses

1
Make it a point to train everyone involved in the
business to watch costs. It is amazing how even
small savings can add up. Low costs will mean
high profit which means security for jobs etc.











Awesome my team! Congratulation for MAGE team and part of
other production continues to be enthusiastic and create to expand
MAGE by performing e-magazine MAGE titled on June's business 2017.
Theme on this business, production part debate a little bit about
business more detailed and make curious entrepreneur. although theme
published very attractive this time, it doubtless attract interest of all
readers will like reading MAGE for future edition, moreover for
entrepreneurs that are young or old involved in business matters. In
edition this time team production will try also to give a little way or peel
a little bit about business world more detailed. Apart from that, MAGE
will also give various tips and information that is so inspiring until make reader want to involve in areas
of business.

Editor
Hafizdin

Director Photographer
Izatul Shafinaz Binti Badrol Sham Noor Fatma Diana Binti Mohamad Khalifah

Editor Producer
Muhammad Hafiz Dinie Bin Zainudin Nur Auni Afifah Binti Mohd Sukri