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The 4-Hour Workweek_ Escape 9-5, Live Anywhere, and Join the New Rich ( PDFDrive.com )

The 4-Hour Workweek_ Escape 9-5, Live Anywhere, and Join the New Rich ( PDFDrive.com )

288 Restricted Reading

The Magic of Thinking Big (192 pages)

BY DAVID SCHWARTZ

This book was first recommended to me by Stephen Key, an ultrasuccess-
ful inventor who has made millions licensing products to companies, in-
cluding Disney, Nestle, and Coca-Cola. It is the favorite book of many
superperformers worldwide, ranging from legendary football coaches to
famous CEOs, and has more than 100 5-star ratings on Amazon. The main
message is don't overestimate others and underestimate yourself. I still read
the first two chapters of this book whenever doubt creeps in.

How to Make Millions with Your Ideas: An
Entrepreneur's Guide (zyi pages)

BY DAN S. KENNEDY

This is a menu of options for converting ideas into millions. I read this when
I was in high school and have read it five times since. It is like steroids for
your entrepreneurship cortex. The case studies, from Domino's Pizza to
casinos and mail-order products, are outstanding.

The E-Myth Revisited: Why Most Small Businesses Don't
Work and What to Do About It (288 pages)

BY MICHAEL E. GERBER

Gerber is a masterful storyteller and his classic of automation discusses how
to use a franchise mind-set to create scalable businesses that are based on
rules and not outstanding employees. It is an excellent road map—told in
parable—for becoming an owner instead of constant micromanager. If
you're stuck in your own business, this book will get you unstuck in no
time.

Vagabonding: An Uncommon Guide to the Art of Long-Term
World Travel (224 pages)

BY ROLF POTTS

Rolf is the man. This is the book that got me to stop making excuses and
pack for an extended hiatus. It covers bits of everything but is particularly
helpful for determining your destination, adjusting to life on the road, and
re-assimilating back into ordinary life. It includes great little excerpts from
famous vagabonds, philosophers, and explorers, as well as anecdotes from

Restricted Reading 289

ordinary travelers. This is the first of two books (the other was Walden,
below) that I took with me on my first 15-month mini-retirement.

Reducing Emotional and Material Baggage

Walden (384 pages)

BY HENRY DAVID THOREAU

This is considered by many to be the masterpiece of reflective simple living.
Thoreau lived on the edge of a small lake in rural Massachusetts for two
years, building his own shelter and living alone, as an experiment in self-
reliance and minimalism. It was both a huge success and a failure, which is
what makes this book such a compelling read.

Less Is More: The Art of Voluntary Poverty— An
Anthology of Ancient and Modern Voices in Praise of
Simplicity (336 pages)
EDITED BY GOLDIAN VANDENBROECK
This is a collection of bite-sized philosophies on simple living. I read it to
learn how to do the most with the least and eliminate artificial needs, not
live like a monk—big difference. It incorporates actionable principles and
short stories ranging from Socrates to Benjamin Franklin and the Bhaga-vad
Gita to modern economists.

The Monk and the Riddle: The Education of a Silicon
Valley Entrepreneur (192 pages)

BY RANDY KOMISAR

This great book was given to me by Professor Zschau as a graduation gift
and introduced me to the phrase "deferred-life plan." Randy, a virtual CEO
and partner at the legendary Kleiner Perkins, has been described as a
"combined professional mentor, minister without portfolio, in-your-face
investor, trouble-shooter and door opener." Let a true Silicon Valley wizard
show you how he created his ideal life using razor-sharp thinking and
Buddhist-like philosophies. I've met him—he's the real deal.

290 Restricted Reading

The 80/20 Principle: The Secret to Success by
Achieving More with Less (288 pages)

BY RICHARD KOCH

This book explores the "nonlinear" world, discusses the mathematical and
historical support for the 80/20 Principle, and offers practical applications
of the same.

Muse Creation and Related Skills

Harvard Business School Case Studies www.hbsp.harvard.edu (click on
"school cases") One of the secrets behind Harvard Business School's
teaching success is the case method—using real-life case studies for
discussion. These cases take you inside the marketing and operational plans
of 24-Hour Fitness, Southwest Airlines, Timberland, and hundreds of other
companies. Few people realize that you can purchase these case studies for
less than $10 apiece instead of spending more than $100,000 to go to
Harvard (not that the latter isn't worth it). There is a case study for every
situation, problem, and business model.

"This business has legs": How I Used Infomercial Marketing to
Create the $100,000,000 Thighmaster Craze: An Entrepreneurial
Adventure Story (206 pages)

BY PETER BIELER

This is the story of how a naive (in the best sense of the word) Peter Bieler
started from scratch—no product, no experience, no cash—and created a
$ioo-million merchandising empire in less than two years. It is a mind-
expanding and often hysterical case study that uses real numbers to discuss
the fine points of everything from dealing with celebrities to marketing,
production, legal, and retail. Peter can now finance the media purchases for
your product: www.mediafunding.com.

Secrets of Power Negotiating: Inside Secretsfrom a
Master Negotiator (256 pages)

BY ROGER DAWSON

This is the one negotiating book that really opened my eyes and gave me

^

Restricted Reading 291

practical tools I could use immediately. I used the audio adaptation. If you're
hungry for more, William Ury's Getting Past No and G. Richard Shell's
Bargaining for Advantage: Negotiation Strategies for Reasonable People are
outstanding. These are the only negotiating books you'll ever need.

Response Magazine
(www.responsemagazine.com)
This magazine is dedicated to the multibillion-dollar direct response (DR)
industry, with a focus on television, radio, and Internet marketing. How-to
articles (increasing sales per call, lowering media costs, improving fulfill-
ment, etc.) are interspersed with case studies of successful campaigns
(George Foreman Grill, Girls Gone Wild, etc.). The best outsourcers in the
business also advertise in this magazine. This is an excellent resource at an
excellent price—free.

Jordan Whitney Greensheet
(www.jwgreensheet.com)

This is an insider secret of the DR world. Jordan Whitney's weekly and
monthly reports dissect the most successful product campaigns, including
offers, pricing, guarantees, and ad frequencies (indicative of spending and,
thus, profitability). The publication also maintains an up-to-date tape library
from which infomercials and spot commercials can be purchased for
competitive research. Highly recommended.

Small Giants: Companies That Choose to Be Great Instead
of Big (256 pages)

BY BO BURLINGHAM

Longtime Inc. magazine editor-at-large Bo Burlingham crafts a beautiful
collage and analysis of companies that focus on being the best instead of
growing like cancer into huge corporations. Companies include Clif Bar
Inc., Anchor Stream Microbrewery, rock star Ani DiFranco's Righteous
Babe Records, and a dozen more from different industries. Bigger is not
better, and this book proves it.

292 Restricted Reading

Negotiating World Travel and Preparing for Escape

Six Months Off: How to Plan, Negotiate, and Take the
Break You Need Without Burning Bridges or Going Broke
(252 pages)
BY HOPE DLUGOZIMA, JAMES SCOTT, AND DAVID SHARP
This was the first book to make me step back and say, "Holy sh*t. I can ac-
tually do this!" It steamrolls over most fear factors related to long-term
travel and offers a step-by-step guide to taking time off to travel or pursue
other goals without giving up your career. Full of case studies and useful
checklists.

Transitions Abroad: The Guide to Learning, Living,
Working, and Volunteering Overseas
(http://www.transitionsabroad.com)
This magazine is the central hub of alternative travel and offers dozens of
incredible options for the nontourist. Both the print and online versions are
great starting points for brainstorming how you will spend your time
overseas. How about excavating in Jordan or eco-volunteering in the
Caribbean? It's all here.

-BONUS CHAPTERS

JLhis book is not just what you hold in your hands. There was
much more I wanted to include but couldn't due to space constraints.
Use passwords hidden in this book to access some of the best I have
to offer. Here are just a few examples that took me years to
assemble:

How to Get $700,000 of Advertising for $10,000
(includes real scripts) How to Learn Any Language in

3 Months Muse Math: Predicting the Revenue of Any
Product

(includes case studies) Licensing: From
Tae Bo to Teddy Ruxpin Real Licensing
Agreement with Real Dollars

(this alone is worth $5,000) Racier New
Rich Case Studies and Interviews Online
Round-the-World (RTW) Trip Planner

For this and much more reader-only content, visit our companion
site and free how-to message boards at www.fourhourwork
week.com. How would you like a free trip around the world? Join us
and see how simple it is.



-ACKNOWLEDGMENTS

JL irst, I must thank the students whose feedback and questions
birthed this book, and Ed Zschau, iibermentor and entrepreneurial
superhero, for giving me the chance to speak with them. Ed, in a
world where deferred dreams are the norm, you have been a shining
light for those who dare to do it their way. I bow down to your skills
(and Karen Cindrich, the best right-hand woman ever) and look for-
ward to cleaning your erasers whenever the call comes—I'll make a
220-pound bodybuilder of you yet!

Jack Canfield, you are an inspiration and have shown me that it is
possible to make it huge and still be a wonderful, kind human being.
This book was just an idea until you breathed life into it. I cannot
thank you enough for your wisdom, support, and incredible
friendship.

To Stephen Hanselman, prince among men and the best agent in
the world, I thank you for "getting" the book at first glance and tak-
ing me from writer to author. I cannot imagine a better partner or
cooler cat, and I look forward to many more adventures together.
From negotiation to nonstop jazz, you amaze me. LevelFiveMedia,
with you and Cathy Hemming at the helm, is the new breed of
agenting, where first-time authors are developed into bestselling
authors with the precision of a Swiss watch.

296 Acknowledgments

Heather Jackson, your insightful editing and incredible cheer-
leading has made this book a pleasure to write. Thank you for
believing in me! I am honored to be your writer. To the rest of the
Crown team, especially those whom I bother (because I love them)
more than four hours a week—Donna Passannante and Tara Gilbride
in particular—you are the best in the publishing world. Doesn't it hurt
when your brains are so big?

This book couldn't have been written without the New Rich who
agreed to share their stories. Special thanks to Douglas "Demon Doc"
Price, Steve Sims, John "DJ Vanya" Dial, Stephen Key, Hans
Keeling, Mitchell Levy, Ed Murray, Jean-Marc Hachey, Tina
Forsyth, Josh Steinitz, Julie Szekely, Mike Kerlin, Jen Errico, Robin
Malinosky-Rummell, Ritika Sundaresan, T. T. Venkatesh, Ron Ruiz,
Doreen Orion, Tracy Hintz, and the dozens who preferred to remain
anonymous within corporate walls. Thanks also to the elite team and
great friends at MEC Labs, including, but not limited to, Dr. Flint
McGlaughlin, Aaron Rosenthal, Eric Stockton, Jeremiah Brookins,
Jalali Hartman, and Bob Kemper.

Refining the content of this book from pulp to print has been
torturous, especially for my proofreaders! Deep bows and sincere
thanks to Jason Burroughs, Chris Ashenden, Mike Norman, Albert
Pope, Jillian Manus, Jess Portner, Mike Maples, Juan Manuel
"Micho" Cambeforte, my brainiac brother Tom Ferriss, and the
countless others who honed the end product. I owe particular grati-
tude to Carol Kline—whose keen mind and awareness of self
transformed this book—and Sherwood Forlee, a great friend and
relentless devil's advocate.

Thanks to my brilliant interns, Ilena George, Lindsay Mecca,
Kate Perkins Youngman, and Laura Hurlbut, for meeting deadlines
and keeping me from imminent meltdown. I encourage all publishers
to hire you before their competition does!

To the authors who have guided and inspired me throughout this
process, I am forever a fan and indebted: John McPhee, Michael

Acknowledgments 297

Gerber, Rolf Potts, Phil Town, Po Bronson, AJ Jacobs, Randy Komi-
sar, and Joy Bauer.

To Sifu Steve Goericke and Coach John Buxton, who taught me
how to act in spite of fear and fight like hell for what I believe, this
book—and my life—is a product of your influence. Bless you both.
The world's problems would be far fewer if young men had more
mentors like the two of you.

Last but not least, this book is dedicated to my parents, Donald
and Frances Ferriss, who have guided me, encouraged me, loved me,
and consoled me through it all. I love you more than words can
express.



-INDEX

A goals of, 182-188
limiting options and, 191-193
absolute income, 35-36 A/B testing maintaining professional image, 197-
software, 180 Adventure Deficit Disorder
(ADD), 198,199
mini-retirements, 251-252
52-53 advertising, 72,170-173 mistakes, 279-281
advertising agencies, 201-203 affiliate phases, 188-192
program software, 201 airfare, 237, 242- profit margins, 186
243, 258 apartments, 253-254, 255, 259-260 automobiles, 250, 254
Applegate Farms, 183-184 assertiveness, 91. autoresponders, 94,179, 253
See also Comfort
Challenges Atlas, Charles, 197 Augustine, B
Saint, 235 Automation (A), 11. See also
products; product testing; virtual assistants back-end products, 152-153 Balani,
Honey K., 114,115,116,118 banks, 251-
call centers, 190-191, 200-201 253 Barry, Dave, 90, 270 Bartlett,
chart, 185 Donald, 12311 batching, 101-104,108
credit card processors, 190-191, 201 Beecher, Henry Ward, 183 Begg-Smith,
eliminating problem customers, Dale, 26-27 Begg-Smith, Jason, 26
Bennis, Warren G., 182 Bieler, Peter,
193-195 fulfillment companies, 189-190, 290
199-200

300 Index

Black, Danny, 147-149 BluBlocker Charney (technology salesman), 77
sunglasses, 191-192 Bluehost, 171 cheesecake factor, 225-227
BodyQUICK, 148,170W, 195-196. Chen, Joan, 147
See also BrainQUICKEN LLC Bohr, children, traveling with, 240-241, 257
Niels, 13 boredom, 51-53. 264-265 China, 127
BrainQUICKEN LLC (BodyQUICK), Chinese Kickboxing National
16-17
Championships, 29-30
customer service, 104-105 Chouinard, Yvon, 43 Cialis Promise
goals of, 52 Program, 195 The Club guarantee, 195
manpower, 187 clutter reduction, 244-245, 249-250
market, 148 Cocteau, Jean, 44 Comfort Challenges
markup, 151
wholesale distribution, 146 Criticism Sandwich, 137-138
Brickwork, 114,124,125,127,129, Eye Gazing, 60-61
130-131,136 Burlingham, Bo, 291 Find Yoda, 161-162
Burney, Fanny, 239 businesses. Get Phone Numbers, 89
See muses "busyness," 65- Proposing Solutions, 81
66,73,76-77 Byrd, Ed "Mr. Rejecting First Offers and Walking
Creatine," 145, 146-147
Away, 177
C Relax in Public, 198-199
Revisit the Terrible Twos, 109
call centers, 190-191, 200-201 computer remote-access tools, 260
Calvin (Calvin and Hobbes), 107 copyright, 155-156,163 Cosby, Bill,
Camarillo, Dave, 207-208 26 Couchsurfing Project, 259
Campbell, Joseph, 267 Craigslist, 260
career experiments, 262-263, 277-278 credibility indicators, 159-160 credit
Carroll, Lewis, 48 card processors, 190-191, 201 credit
causes. See service to others card reward points, 23771,
celebrity endorsements, 203
cell phones, 94-95. 253. 255 242-243, 251 Criticism
CFares, 258 Sandwich Comfort
Charell, Ralph, 90
Charity Navigator, 275 Challenge, 137-138
cross-selling, 153 crutch
activities, 79 cubicles,
99-100 customers

good and bad, 193-195

Index 301

minimal customer base, 157 The So/20 Principle (Koch), 290
Pareto's Law (80/20 Principle), 80/20 Principle (Pareto's Law),
70-72 undecision and,
191-193 customer service, 68-73, 75, 76
104-105 Einstein, Albert, 19, 82
Elimination (E), 10-11
D
low-information diet, 82-89
Dawson, Roger, 290-291 micromanagement (empowerment
DEAL, IO-II
deferrers, 22-24 failures), 92,104-109 mini-
Definition (D), 10 retirements and, 244-245,
DELA, 10, 66
delegation, 104-109,121-126 249-250 Pareto's Law (80/20
depression, 265-269 Principle),
Dillard, Annie, 101
direct response industry, 291 68-73,75,76 Parkinson's
Disraeli, Benjamin, 40,54 Law, 73-81 time consumers,
distress, 37 92,101-104,
distributors (wholesalers), 144-145,
136-137 time wasters, 92-101
146,152-153 Dlugozima, Hope, Ellsberg, Michael, 60-61 e-mail, 92-
292 domain registration, 178 94, 97-98,108, 253 e-mail sign-up
Domino's Pizza guarantee, 195 tracking, 179 Emerson, Ralph Waldo,
doubts, 267-268, 276-277 83,139 empowerment failures, 92,104-
dreamlining, 53-60, 277 Dropship 109 The E-Myth Revisited (Gerber),
Source, 163 Drucker, Peter, 68 288 end-to-end fulfillment companies,
"Drug Dealing for Fun and Profit"
200 English, teaching, 262
(lectures), 9-10,17 entrepreneur, use of term, 11
Errico, Jen, 240 Escape Artist,
E 256 eustress, 37 excess, 34-35.
See also clutter
E. See Elimination (E)
Eastwood, Clint, 195 reduction excitement, 51-53
eBay, 170,179 exclusivity, 145-146,152,195
effectiveness vs. efficiency, 67-68. executive assistants. See virtual

See also interruptions assistants Existential Pleas and
Resignations

Mad Libs (Murray), 220-221
ExpertClick, 165

302 Index

expertise, 156-160,165 Eye Gazing Get Phone Numbers Comfort
Comfort Challenge, 60-61 Challenge, 89

F Gibson, William, 118
Global Freeloaders, 259
Family Travel Forum, 256 goals
FAQs, 152,189
fat man in the BMW, 53 dreamlining, 53-60
fear, 40-47, 239-242 New Rich vs. Deferrers, 22-24
Ferriss, Tim (author), chronology, reasonable vs. unreasonable,

13-17 Feynman, Richard P., 48-53 GoldLanternWiFinder,
24 Find Yoda Comfort Challenge, 260 Google Adwords, 167,171-173
Google Checkout, 180 GoToMyPC,
161-162 Firstgiving, 275 260 GridSkipper: The Urban Travel
Ford, Henry, 192 foreign
languages, 262-263, Guide, 256 guarantees, 195-196
Guthy-Renker Corporation, 164
271-272 forgiveness, 33-34,
208 Forsyth, Tina, 136 France, H
Anatole, 265 Frankl, Viktor, 54,
270 Free Translation, 263 Frost, Hachey, Jean-Marc, 44-45
Robert, 207 fulfillment companies, happiness, 51-53
189-190, hardware, 163
Harvard Business School Case Studies,
199-200 Fussel,
Paul, 230 290 having/being/doing, 54-
56 health insurance, 224, 229,
G 254,

Gable, Dan, 92 Gandhi, 255 Heine, Heinrich, 13 helping
Mohandas, 233 Gates, Bill, 104,121 others. See service to others Henri,
General Terms and Conditions Robert, 243 Henry, Jules, 243 Home
Exchange International,
(GTC), i46n
geoarbitrage, 113 Gerber, 259 Hospitality
Michael E., 288 Club, 259 Hostels.com,
259 HotelChatter, 259
HotRecorder, 164

Index 303

hourglass approach, 216 housewares, 163 J
housing, 253-254, 255, 259-260 Howard
Hughes: His Life and Madness Jacobs, AJ, 113-118,130
jobs, getting fired from, 219, 222. See
(Bartlett), 123-124 How to Make
Millions with Your Ideas also quitting jobs; remote
working Jobs,
(Kennedy), 288 Hughes, Steve, 283
Howard, 123-124 Huizenga, Jordan Whitney Greensheet, 291 Julie
Wayne, 184 Huxley, Thomas H., (trip-of-a-lifetime sailor), 27-28
205

I K

identity/information theft, 130-131 Kaku, Michio, 166
imitations/knockoffs, 155-156 Kamprad, Ingvar, 227
immunizations, 252, 257 income, 24-25,35- Keeling, Hans, 38-40
36 India, 114-126,127,136 infomercial Kelleher, Herb, 182
producers, 203 information diet, 82-89 Kennedy, Dan S., 288
information products, 155-156,158, Key, Stephen, 164
kickboxing, 29-30 Koch,
163-164 InPulse, 200 insurance, 224, Richard, 290 Komisar,
229, 250-251, 254, 255, Randy, 289 Kuralt,
Charles, 234
257 intellectual property, 163
Interactive Voice Response (IVR), L

197-198 Interhome International, Lamott, Anne, 264 languages, 262-
260 international shipments, 193 263, 271-272 laziness, 32-33,73 Lee,
interruptions, 90-109, 92-101 Bruce, 63
Less Is More (VandenBroeck), 34, 289
batching tasks, 101-104 Liberation (L), 11. See also mini-
e-mail, 92-94, 97-98 retirements; remote working LibriVox,
empowerment failures, 104-109 164 licensing, 153-154.164 life, meaning
meetings, 96-101 of, 268-270, 283-285 lifestyle design, 3-4,
phone calls, 94-96, 97-98 7, 8-9, 279 LiveOps, 200 Lonely Planet,
types of, 91-92 256
isolation, 265

304 Index

lose-win guarantees, 195-196 low- career experiments, 262-263
information diet, 82-89 clutter reduction, 244-245, 249-

M 250
doubts and depression, 264-269, 276-
Machiavelli, Niccolo, 220 magazines,
specialty, 149 The Magic of Thinking Big 277
(Schwartz), economics of, 236-239, 242-243
fear of travel, 239-242
288 Malcolm X, learning and, 271-272
119 locations, 249-250, 256-257
Malinsky-Rummell, Robin, 240-241 lodging, 253-254, 255, 259-260
Manhattan Media, 201 manufacturing, mistakes, 279-281
142,151-152,163 Maples, Mike, 191 packing, 245-246
marketing and research firms, 202 planning and preparation timeline, 250-
Marketing Architects, 202 markets, niche,
147-149,162-163 Mark (South Carolina 255, 257-258
business service to others, 270, 272-273, 274-278
vocations, 277-278
magnate), 21-22 Marquis, Don, 287 vs. vacations, 230-235 mistakes, 225-
McDonnell, Stephen, 183-184 medical 227, 279-281 money, 24-25,35-36 The
evacuation insurance, 254 meetings, 96-101 Monk and the Riddle (Komisar),
mentors, 60,161-162, 273 Mercury Media,
202 micromanagement, 104-107,108-109 289 MRI, 145 multitasking, 80
Microsoft, 142 millionaires vs. millionaire Murray, Ed, 220-221 muses, 142-143. See
lifestyle, also products My World Phone, 261

8-9 minimal customer base, 157 N
Minimum Advertised pricing (MAP),
narwhals, 246-247 Network for
146TS mini-retirements, 32, Good, 275 neural accelerators,
230-281 148 New Rich (NR), 7

achieving emotional freedom, 235- examples of, 25-28
236 goals of, 22-24
mobility and, 209
airfare, 258 rules of, 31-37
bills and banking, 251-253
books, 292

Index 305

Nexus Surf, 39-40 PPC (Pay-Per-Click), 167,172-173,178
Nhat Hanh, Thich, 274 Price, Douglas, 53,139-142,176
niche markets, 147-149,162-163 Priceline.com, 243, 258
NO2,145 pricing products, 150-151
nonfinishing, 88 Princeton University, 8-9,14-15, 48-49,
not-to-do lists, 78-79
Novus Media, 201 90-91
NR. See New Rich (NR) priorities, 78-80
private labeling, 155
0 product distribution, 144-145, 203
productivity
online affiliates and partners, 72-73
optimism, 43-45 options, limiting, effectiveness vs. efficiency, 67-68
191-193 Orbitz, 243, 258 Outside employees and, 66-67 Pareto's Law
Magazine, 256 outsourcing, 113- (80/20 Principle),
118,186. See also Automation (A)
68-73, 75,76 Parkinson's Law, 73-
P 81, 80 vs. "busyness," 65-66,73, 76-77
vs. laziness, 32-33 products
paper trading, 177 paragliding,
38-39 Pareto, Vilfredo, 68-69 acquiring expertise, 156-160,165
Pareto's Law (80/20 Principle), advertising, 201-203 books and
magazines about,
68-73, 75, 76
Parkinson's Law, 73-81, 80 290-291 celebrity endorsements,
patents, 164-165 PayPal Cart, 203 creating, 154-156 criteria for
180 choosing, 143,149-152 distribution,
Pay-Per-Click (PPC), 167,172-173,178 144-145 FAQs, 152 information as,
permission, 33-34, 208 pessimism, 39- 155-156,158,
42 phone calls, 94-96, 97-98,108 163-164 licensing, 153-154,164
phone orders, 193 Popeil, Ron, 139 limiting options, 191-193
Potts, Rolf, 230, 288-289 Poundstone, manufacturing, 151-152 niche markets,
Paula, 274 power of attorney, 251-252 147-149,162-163 pricing, 150-151
reselling, 152-153,163 product testing,
166-181
advertisement testing, 170-171
Google Adwords, 167,171-173

306 Index

product testing (continued) Relax in Public Comfort Challenge,
Pay-Per-Click (PPC), 167,172-173 198-199
researching the competition,
169-170 remote assistants. See virtual
resources, 178-181 assistants
results, 173-175
remote working, 207-219
web page set up and design, 171, actions to ensure success, 217-219
178-179,180,181 professional image, five step plan, 210-215 hourglass
197-198,199 profit margins, 186 approach, 216
ProfNet, 160,165 Project Gutenberg,
164 Proposing Solutions Comfort Rentvillas.com, 260
reselling, 145-146,152-153,163
Challenge, 81 Response Magazine, 291
ProSoundEffects.com, 140-142, resumes, 224-225
retirement, 31-32. See also mini-
176 Protocol Marketing,
201 Puppy Dog Close, 100-101 retirements
PX Method, 178 retirement accounts, 224, 229
RevShare, 202
0 Revson, Charles, 182
Ritika (Brickwork employee), 123,
quitting jobs, 220-229
actions to ease fears, 227-228 fears 124,125,127
about, 223-225 pride and, 222-223 Round-the-World FAQ, 257
reasons for, 219 tools and tricks, Ruskin, John, 149
229
S
R
Saint-Exupery, Antoine de, 65
Radio Direct Response, 202 reading satellite phones, 261
speed, 85-86 reasonable vs. Sawyer, Robert}., 86
unreasonable goals, Say, J. B., 11
scalable business architecture, 188
48-53 Rejecting First Offers and Schwartz, David, 288
Walking Scott, James, 292
Scudder, Vida D., 154
Away Comfort Challenges, 177 Secrets of Power Negotiating
relative income, 35-36
(Dawson), 290-291
selective ignorance, 82-89
Seneca, 21,42, 76, 283 service to
others, 270, 272-273,

274-278

Index 307

setup time, 101-102 Thomas's Register of Manufacturers,
Sharp, David, 292 163 Thoreau, Henry David,
Shaw, George Bernard, 48, 217
shipping, 192-193 21,113, 289 time, relative income and,
Simon, Herbert, 82 36 time consumers, 92,101-104,136-
Six Months 0/f(Dlugozima, Scott, 137 time management, 65 time
wasters, 92-101
Sharp), 292
Skype, 261 e-mail, 92-94, 97-98
"Slow Dance," 284-285 Small Giants: meetings, 96-101
Companies That Choose phone calls, 94-96, 97-98
timing, 33 to-do lists, 78-79 toll-
to Be Great Instead of Big free numbers, 181 Transitions
(Burlingham), 291 Abroad, 277, 292 travel. See mini-
solar panels, 261-262 retirements Travel Smart adapter,
Solio, 262 258 travel writers, 262 Triton
speed reading, 85-86 sports Technology, 201 TrueSAN
supplements, 145-146. See also Networks, 16 Tutu, Desmond,
BrainQUICKENLLC Standard 122 Twain, Mark, 5,45
Rate and Data Services,
162-163 Star Trek, in U
Steinitz, Josh, 246-247
strengths, emphasizing, 34 undecision, 191-193 Universal
Sugarman, Joseph, 191-192 Currency Converter,
Swope, Herbert Bayard, 29
258 universal plug adapters, 258
T unlocked cell phones, 255 U.S.
Centers for Disease Control
Tango World Championship, 5-6
Target Daily Income (TDI), 56, 59 and Prevention, 257
Target Monthly Income (TMI), 56 task
creep, 80 Tax Planning, 257 V
telecommuting. See remote working
telephones, 94-96, 97-98,108, vacations, 230-235 vaccinations,
252, 257 Vagabonding (Potts),
261-262 testing. See 288-289 VandenBroeck, Goldian,
product testing Theroux, 34, 289
Paul, 248 Thighmaster, 290

308 Index

Venky (YMII employee), 123,124-125, WebVan, 166
125-126 Vianney, St. Jean- West Teleservices, 200
wholesalers (distributors), 144-145,
Baptiste-Marie,
207 virtual assistants choosing, 126- 146,152-153 Wilde, Oscar, 5,
29, 272 William of Occam, 65
129 communicating with, 132-135 Wilson, Colin, 223 Wilson,
criticism sandwich, 137-138 as first Woodrow, 153 Winfrey, Oprah, 78
step in remote management, The Wizard of Oz, 184 work-life
equation, 6-10 World Electric Guide,
118-121 geographical location of, 258 World Electronics USA, 261
127-128, World Travel Watch, 257 worst-case
scenarios, 31-32,40-47,
135-136 Jacob's experience with,
113-118 preventing 248-249 Wright, Steven, 73
information/identity Writer's Market, 162 W's (what,
theft, 130-131 tasks to delegate, 121- when, where, whom),
126,136-137 Virtual Tourist, 256
vitamins, 163 vocations, 277-278 24-25
volunteering. See service to others
Vonage, 261 Y

W Yahoo Store, 179 Yoda (Star Wars),
38 Your Man in India (YMII), 114-
Walden (Thoreau), 289 Watson, 115, 118-119,124-125,125-126,129,
Thomas J., 216, 225 Watterson,
Bill, 264 weaknesses, fixing, 34 136
Web analytics, 180
WebExPCNow, 260 web page set Z
up and design, 171, 178-
179,180,181 Zschau, Ed, 8,74-75

■-About the Author

TIMOTHY FERRISS, serial entrepreneur and ultravaga-
bond, has been featured in the New York Times, National
Geographic Traveler, Maxim, and other media. He speaks
six languages, runs a multinational firm from wireless
locations worldwide, and has been a world-record holder
in tango, a national champion in Chinese kickboxing, and
an actor on a hit television series in Hong Kong. He is
twenty-nine years old.




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