National Retail Merchandising Guidelines - Towne AllPoints

Last Updated: 09/16/14
Document Owner: Lin Hsieh

National Retail Merchandising Guidelines

Effective as of:
September 18, 2014

1

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: ALL NATIONAL RETAIL

PRIORITY 1: NEW Boost Mobile Sticky Square for PRIORITY 1: NEW Boost Mobile Buck Slips for 3.5 PRIORITY 1: NEW Boost Mobile NR Wobbler for
3.5 Rate Grid
3.5 Rate Grid Rate Grid

Effective 09/15/14 Effective 09/03/2014 Effective 09/22/2014

NOTES Towne SKU: BMNRSQQ314 Towne SKU: BMDIV35Q314 Towne SKU: BMNRWBLRQ414

English ONLY

2

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: ALL NATIONAL RETAIL

PRIORITY 2: Boost Mobile Buck Slips for 3.0 Rate Grid PRIORITY 2: Boost Mobile Brochure Divider for 3.0 Rates

Effective 05/06/2014 Effective 05/06/2014

NOTES Towne SKU: BMSLIP30Q214 Towne SKU: BMDIV30Q214

English ONLY

3

NOTES INLINE DISPLAY Retailer: BEST BUY Virgin Mobile Last Updated: 09/16/14
3 Dummy Handsets Per Brand Inline Signs Document Owner: Lin Hsieh
Boost Mobile
Inline Signs Effective 09/07/2014 payLo by Virgin Mobile
Inline Sign
Effective 05/06/2014 BBY produced & placed.
No extras on Towne Effective 02/09/2014
BBY produced & placed. BBY produced & placed.
No extras on Towne
No extras on Towne

English ONLY

*PRIORITY MESSAGING: $40/month Unlimited Talk, Text *PRIORITY MESSAGING: $35 Unlimited Talk & Text *PRIORITY MESSAGING: $40/month
Offer.* Unlimited Talk and Text plus 50MB
& Data.*
web access*

4

NOTES Retailer: BEST BUY (continued) Last Updated: 09/16/14
Document Owner: Lin Hsieh
INLINE DISPLAY
Boost Mobile Display
4 Dummy Handsets Per Brand – Samsung Galaxy S3, Kyocera Event, Samsung Ring, Awe Table Sign

Effective 06/08/2014
BBY produced & placed.

No extras on Towne

English ONLY

*PRIORITY MESSAGING: Unlimited talk, text & data that’s right for you. Rate Grid*

5

Retailer: KMART Last Updated: 09/16/14
Document Owner: Lin Hsieh
INLINE DISPLAY
30” INLINE GRAPHIC: Boost Mobile/payLo
Effective: 06/09/2014
NOTES
Towne SKU: BMPLKMTGRP30Q214

English ONLY

6

Last Updated: 09/16/14
Document Owner: Lin Hsieh

INLINE DISPLAY Retailer: KMART (continued)
24”
INLINE GRAPHIC: Boost Mobile/payLo
Effective: 02/03/2014

NOTES Towne SKU: BMPLKMTGRP24Q214

English ONLY

7

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: MEIJER

NOTES INLINE DISPLAY INLINE SIGN: Boost Mobile
(New Fixture Reset – May 23, 2014) Effective 06/09/2014

5 Boost Mobile Dummy Handsets Top Graphic
Towne SKU: BMMJRTOPQ214

English ONLY Middle Panels A/B/C
Towne SKU: A: BMMJRMIDAQ214 B: BMMJRMIDBQ214 C: BMMJRMIDCQ214

Sign: A Sign: B Sign: C

8

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: MEIJER (continued)

NOTES INLINE DISPLAY INLINE SIGN: Virgin Mobile
(New Fixture Reset – May 23, 2014) Effective 05/23/2014

5 Boost Mobile Dummy Handsets Top Graphic
Towne SKU: N/A

English ONLY Middle Panels A/B/C
Towne SKU: A: N/A B: N/A C: N/A

Sign: A Sign: B Sign: C

9

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: MEIJER (continued)

NOTES INLINE DISPLAY INLINE SIGN: payLo
(New Fixture Reset – May 23, 2014) Effective 05/23/2014

5 Boost Mobile Dummy Handsets Top Graphic
Towne SKU: N/A

English ONLY Middle Panels A/B/C
Towne SKU: A: N/A B: N/A C: N/A

Sign: A Sign: B Sign: C

10

Last Updated: 09/16/14
Document Owner: Lin Hsieh

NOTES Retailer: RADIO SHACK

TABLE DISPLAY: ALL BRANDS

Stores are only using device fact tags that are printed by RS. No actual inline signage available.

English ONLY

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NOTES TARGET DISPLAY Retailer: TARGET Last Updated: 09/16/14
4 Dummy Handsets Per Brand Document Owner: Lin Hsieh
INLINE SIGN: Boost Mobile
Effective: 09/22/2014 RATE GRID: Boost Mobile
Effective: 09/22/2014
Top: Inline Sign Bottom: Rate Grid
Towne SKU: BMTGTSIGN35Q314
Towne SKU: BMTGTGRID35Q314

English ONLY

BOOST DUMMY PHONES:
Samsung Galaxy Rush (Towne SKU:RUSHHDST); Boost Force (Towne SKU:BMFORCEHDST); Kyocera Hydro (Towne SKU: BMKYOHYDROEDGEHDST); Samsung Array (Towne SKU:ARRAYHDST)

12

Retailer: TARGET (continued) Last Updated: 09/16/14
Document Owner: Lin Hsieh
TARGET DISPLAY INLINE SIGN: Virgin Mobile/payLo RATE GRID: Virgin Mobile/payLo
(Expansion Effective: 4/15/2012) Featured Endcap:
Effective: 04/13/2014 Effective: 04/13/2014 Virgin Mobile
4 Dummy Handsets Per Brand
NOTES Top: Combo Inline Sign Bottom: Combo Rate Grid Effective: 07/20/14 – 10/04/14

Towne SKU: VMPLTGTSIGNQ214 Towne SKU: VMPLTGTGRIDQ214 Launching in select locations

English ONLY

VIRGIN DUMMY PHONES:
Kyocera Rise (Towne SKU: KYORISEHDST); Kyocera Event (Towne SKU:VMKYOEVENTHDST ); LG Optimus Elite (Towne SKU: LGOPTELITEHDST ); Samsung Galaxy Victory (Towne SKU:
VMSSGVICTORYHDST)

13

VIRGIN MOBILE IPHONE INLINE DISPLAY Retailer: TARGET - iPhone Last Updated: 09/16/14
Document Owner: Lin Hsieh
NOTES Virgin Mobile iPhone Paddle Graphic
Effective: 02/24/2013 Virgin Mobile iPhone Brochure
Effective 06/29/2012
Towne SKU: VMIPTGTPREMKITQ113
Towne SKU: VMIPHONEBRCH

English ONLY

Cover

14

Retailer: WALMART Last Updated: 09/16/14
Document Owner: Lin Hsieh
INLINE DISPLAY 1FT. INLINE SIGN: Custom Custom Inline Lug-On Corrugate
(New Brand Launch) Effective 08/11/2014 Effective: 08/11/2014 Custom Buck Slip
Effective: 08/11/2014
NOTES Up to 3 Custom Dummy Handsets Towne SKU: CMWMGSIGN1Q314 Towne SKU: CMWMLUGQ314
*Buck slips will sit on top of the corrugate Towne SKU: CMWMSLIPQ314

piece as shown in picture*

English ONLY 2FT. INLINE SIGN: Custom
Towne SKU: CMWMGSIGN2Q314

15

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

HOT SPOT BASE DECKS – 1FT. & 2FT. : Custom HOT SPOT INLINE SIGN – 1FT. & 2FT. : Custom

Effective: 08/11/2014 Effective: 08/11/2014

NOTES Towne SKU: 1ft: CMWMBASE1Q314 / 2ft: CMWMBASE2Q314 Towne SKU: CMWMHSSIGN1Q314

1 FT. 2 FT. Towne SKU: CMWMHSSIGN2Q314
16

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

Custom Pricing Dial Custom Triangle WALMART ONLY Custom Custom Fact Tags Custom Feature Endcap
Standee Brochure English Only
Effective 08/09/2014
NOTES Effective 08/11/14 Effective 08/11/14 Effective 08/11/14 Effective 09/05/14
Towne SKU: Towne SKU: CMWMBRCHQ314 *Available in Select Walmart Locations Only*
VMCDIALQ314 Towne SKU: Towne SKU: CMWMFTQ314
CMWMTRIQ314 *Each sheet contains 2 of each device
SKUs, 3 SKUs total. Comes perforated*

English ONLY

17

NOTES Boost Fact Tags for Dummy Mocks on Retailer: Walmart (continued) Last Updated: 09/16/14
Cradles Document Owner: Lin Hsieh
GENERAL INLINE DISPLAY
Effective 09/11/14 (New Fixture Reset – June 21, 2014) 1FT. INLINE SIGN: Boost Mobile
Effective 09/22/2014
Towne SKU: BMWMICONFT, Up to 5 Boost Mobile Dummy Handsets
BMWMMOTOGFT, BMWMVERVEFT, Towne SKU: BMWMGSIGN135Q314

BMWMHYDROFT, BMWMVOLTFT

English ONLY 2FT. INLINE SIGN: Boost Mobile
Towne SKU: BMWMGSIGN235Q314
*Device Fact Tags are available for the following devices:
Kyo Hydro Icon, Moto G, Kyoc Verve, Kyo Hydro, and LG 18

Volt*

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

HOT SPOT BASE DECKS – 1FT. & 2FT. : Boost Mobile HOT SPOT INLINE SIGN – 1FT. & 2FT. : Boost Mobile

Effective: 06/21/2014 Effective: 09/22/2014

NOTES Towne SKU: 1ft: BMWMBASE1Q314 / 2ft: BMWMBASE2Q314 Towne SKU: BMWMHSSIGN135Q314

1 FT. 2 FT. Towne SKU: BMWMHSSIGN235Q314
19

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

CONNECTION CENTER SIGN – FORMAT 1 CONNECTION CENTER SIGN – FORMAT 2

Effective: 07/07/2014 Effective: 07/07/2014

NOTE Towne SKU: BMCCSF1Q314 Towne SKU: BMCCSF2Q314
S

English

English ONLY Spanish Spanish

20

NOTES Virgin Fact Tags for Dummy Mocks on Cradles Retailer: WALMART (continued) Last Updated: 09/16/14
Effective 09/11/14 Document Owner: Lin Hsieh
GENERAL INLINE DISPLAY
Towne SKU: VMWMAWEFT, VMWM510FT, (New Fixture Reset – June 21, 2014) 1FT. INLINE SIGN: Virgin Mobile
VMWMF3FT, VMWMVOLTFT Effective 06/21/2014
Up to 5 Virgin Mobile Dummy Handsets
Towne SKU: VMWMGSIGN1Q314

English ONLY 2FT. INLINE SIGN: Virgin Mobile
Towne SKU: VMWMGSIGN2Q314
*Device Fact Tags are available for the following devices: ZTE
Awe, HTC Desire 510, LG Optimus F3, and LG Volt* 21

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

HOT SPOT BASE DECKS – 1FT. & 2FT. : Virgin Mobile HOT SPOT INLINE SIGN – 1FT. & 2FT. : Virgin Mobile

Effective: 06/21/2014 Effective: 06/21/2014

NOTES Towne SKU: 1ft: VMWMBASE1Q314 / 2ft: VMWMBASE2Q314 Towne SKU: VMWMHSSIGN1Q314

1 FT. 2 FT. Towne SKU: VMWMHSSIGN2Q314
22

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Retailer: WALMART (continued)

CONNECTION CENTER SIGN – FORMAT 1 CONNECTION CENTER SIGN – FORMAT 2

Effective: 04/07/2014 Effective: 04/07/2014

NOTES Towne SKU: VMCCSF1Q214 Towne SKU: VMCCSF2Q214

23

INLINE DISPLAY Retailer: WALMART (continued) Last Updated: 09/16/14
Document Owner: Lin Hsieh
NOTES INLINE GRID: Broadband2Go
Effective: 07/07/2014 WALMART ONLY Broadband2Go Brochure
Effective: 02/03/2014
Towne SKU: B2WMSIGNQ314
Towne SKU: BB2GOWMBRCHQ114
*The Walmart version of the Broadband2Go brochure

features the Exclusive BB2Go Walmart Plans.*

English ONLY

24

Retailer: WALMART (continued) Last Updated: 09/16/14
Document Owner: Lin Hsieh
GENERAL INLINE DISPLAY 1FT. INLINE SIGN: payLo WALMART ONLY payLo Brochure
(New Fixture Reset – June 21, Effective 06/21/2014 Effective: 06/21/2014 payLo Lama Standee
Effective: 07/07/2014
NOTES 2014) Towne SKU: PLWMGSIGN1Q314 Towne SKU: PLWMBRCHQ314
*The Walmart version of the payLo brochure Towne SKU: PLWMLAMAQ214
Up to 5 payLo Dummy Handsets features the Exclusive payLo Walmart Plans.*

English ONLY 2FT. INLINE SIGN: payLo
Towne SKU: PLWMGSIGN2Q314

25

NOTES payLo Fact Tags for Dummy Mocks Retailer: WALMART (continued) Last Updated: 09/16/14
on Cradles Document Owner: Lin Hsieh
HOT SPOT BASE DECKS – 1FT. & 2FT. : payLo
Effective 09/11/14 Effective: 06/21/2014 HOT SPOT INLINE SIGN – 1FT. & 2FT. : payLo
Effective: 06/21/2014
Towne SKU: PLWMKONAFT, Towne SKU: 1ft: PLWMBASE1Q314 / 2ft: PLWMBASE2Q314
PLWMASPIREFT Towne SKU: PLWMHSSIGN1Q314

1 FT. 2 FT. Towne SKU: PLWMHSSIGN2Q314
26
*Device Fact Tags are available for the
following devices: Kyo Kona and LG Aspire*

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Dummy Boxes: FOR USE AT ANY RETAILER

Boost Mobile Dummy Boxes

NOTES Towne SKU: Below

Samsung Factor Samsung Galaxy Sanyo Innuendo LG Marquee Samsung Replenish Samsung ZTE Warp LG Rumor Reflex
Towne SKU: Prevail Towne SKU: Towne SKU: Towne SKU: Transform Ultra Towne SKU: Towne SKU:
BMMARQUEDYBOX BMZTEWARPDYBOX
BMFACTORDYBOX Towne SKU: BMINNUENDODYBOX BMREPLENSHDYBOX Towne SKU: BMRREFLEXDYBOX
BMPREVAILDYBOX2 BMTRANSFORMDYBO

X

English Samsung Galaxy Samsung Galaxy S
Rush II ‐ White
Samsung Array HTC EVO Design 4G Warp Sequent Kyocera Hydro Boost Force
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
BMSMGGRUSHDYBOX BMZTEFORCEDYBOX
BMSMGARRAYDYBOX BMEVODESIGNDYBOX BMZTEWARPSDYBOX BMHYDRODYBOX BMSMGGSIIWDYBOX

NO IMAGE AVAILABLE NO IMAGE
AVAILABLE

27

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Take-A-Ticket: FOR USE AT ANY RETAILER

Boost Mobile Take-A-Tickets

NOTES Towne SKU: Below

Samsung Factor Samsung Galaxy Sanyo Innuendo LG Marquee Samsung Replenish Samsung ZTE Warp LG Rumor Reflex
Towne SKU: Prevail Towne SKU: Towne SKU: Towne SKU: Transform Ultra Towne SKU: Towne SKU:
BMMARQUETAT BMZTEWARPTAT
BMFACTORTAT Towne SKU: BMINNUENDOTAT BMREPLENSHTAT Towne SKU: BMRREFLEXTAT
BMPREVAILTAT BMTRANSFORMTAT

English Samsung Array HTC EVO Design 4G Samsung Galaxy Warp Sequent Kyocera Hydro Samsung Galaxy S Boost Force
Towne SKU: Towne SKU: Rush Towne SKU: Towne SKU: II ‐ White Towne SKU:
BMZTEFORCETAT
BMSMGARRAYTAT BMEVODESIGNTAT Towne SKU: BMZTEWARPSTAT BMHYDROTAT Towne SKU:
BMSMGGRUSHTAT
BMSMGGSIIWTAT

NO IMAGE AVAILABLE NO IMAGE AVAILABLE

28

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Dummy Boxes: FOR USE AT ANY RETAILER

Virgin Mobile Dummy Boxes

NOTES Towne SKU: Below

LG Optimus Samsung Intercept LG Optimus Slider Motorola Triumph PCD Chaser PCD Venture LG Optimus Elite Kyocera Rise
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
OPTIMUSDYBOX VMCHASERDYBOX VMVENTUREDYBOX VMKYORISEDYBOX
INTERCEPTDYBOX VMOPTSLIDERDYBOX VMTRIUMPHDYBOX VMOPTELITEDYBOX

English HTC EVO V ‐ Black HTC One V Samsung Galaxy Reverb Kyocera Event Samsung Galaxy Victory
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
VMONEVDYBOX
VMEVOVBLKDYBOX VMSMGGREVERBDYBOX VMKYOEVENTDYBOX VMSSVICTORYDYBOX

29

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Take-A-Ticket: FOR USE AT ANY RETAILER
*Exception: Virgin Mobile Custom is only available at Walmart. Use accordingly*

Virgin Mobile & Virgin Mobile Custom Take-A-Tickets

NOTES Towne SKU: Below

LG Optimus Elite Kyocera Rise HTC One V ZTE Emblem LG Unify
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
VMKYORISETAT VMONEVTAT CMLGUNIFYTAT
VMOPTELITETAT CMZTEEMBLEMTAT

English Kyocera Event Samsung Galaxy Samsung Galaxy Reverb LG Pulse
Towne SKU: Victory Towne SKU: Towne SKU:
CMLGPULSETAT
VMKYOEVENTTAT Towne SKU: VMSMGGREVERBTAT
VMSSVICTORYTAT

30

Last Updated: 09/16/14
Document Owner: Lin Hsieh

Dummy Boxes: FOR USE AT ANY RETAILER

payLo & Broadband2Go Dummy Boxes & Take-A-Tickets

NOTES Towne SKU: Below

Kyocera S2100 Kyocera S2300 Samsung Montage Samsung Entro Kyocera Brio OVERDRIVE PRO U600 3G/4G USB
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
PLKYOBRIODYBOX
PLS2100DYBOX PLS2300DYBOX PLSMGMONTAGEDYBOX PLENTRODYBOX BB2GOODPRODYBOX BB2GOU600DYBOX

English Kyocera S2100 Kyocera S2300 Samsung Montage Samsung Entro Kyocera Brio OVERDRIVE PRO U600 3G/4G USB
Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU: Towne SKU:
PLS2100TAT PLS2300TAT PLENTROTAT PLKYOBRIOTAT
PLSMGMONTAGETAT BB2GOODPROTAT BB2GOU600TAT

31

GENERAL MARKET BROCHURES Last Updated: 09/16/14
Document Owner: Lin Hsieh
Boost Mobile Brochure: Virgin Mobile Brochure: payLo Brochure:
Effective: 06/17/2014 BB2GO Brochure
Effective: 04/07/2014 Effective: 06/12/2013 Effective: 02/03/2014
Towne SKU: BMBRCHQ214
NOTES Towne SKU: VMBRCHQ214 Towne SKU: PLBRCHQ213 Towne SKU: BB2GOBRCHQ114

English ONLY

32