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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

A Study of Entrepreneur’s Perspective on Energy Conservation Hostel’s Image: Case
Study of Bangkok Hostels
By

Miss Jomkhwan Srikrisanaruk and Advisor - Asst.Prof.Dr.Sukulpat Khumpaisal
Nowadays, everybody concerns about environmental protection. The position and attitude

of the hostel entrepreneurs towards the hostel in the form of energy-saving buildings is important
to create a good image for tourists. This research focuses on the hostel in the form of energy-
efficient buildings in Bangkok. Through literature review and interview of hostel entrepreneurs in
Bangkok and hostel business specialists. This research is qualitative research. Collect data by
interviewing 4 Bangkok hostel entrepreneurs and 1 hostel business specialist. The finding reveal
that entrepreneurs and specialist pay attention to the following matters:

1)Sustainable site
2)Energy and atmosphere
3)Material and resources
4)Indoor environmental quality, which is consistent with the good image that the guest
can recognize is 1) Sustainable site 2) Energy and atmosphere 3) Indoor environmental quality.
Such factors help create a good image and affect the occupancy rate.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : External factors affecting building design
Source : Department of Alternative Energy Development and Efficiency, 2015

Figure 2 : External factors affecting building design
Source : Department of Alternative Energy Development and Efficiency, 2015

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 3 : Example of hostel
Source : https://www.booking.com/hotel/th/the-cube.en-gb.html

Accessed on March 31, 2020.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

The Requirements of small Modular Houses for Elderly in Bangkok Metropolitan Area
By

Mr. Kittipong Jaruvedyasom and Advisor - Asst.Prof.Dr.Sukulpat Khumpaisal
The elderly population has increased and is likely to increase rapidly in the future. The
base of the elderly population is expanding would mean the need for elderly retirement homes.
This research aimed to study the needs of small modular house models for the elderly and the
relationship between personal factors of the elderly and the need for a small modular house
model for the elderly by collecting data from samples of 80 elderly people aged 51 years or older
with convenient sampling, analyze data by using descriptive statistics and testing the hypothesis
of research with Chi-Square.
The research found that the most respondents have a need for a small modular house in
contemporary that is 6 x 12 meters in size, 1 bedroom with a pantry kitchen, and has a
coordinated system with emergency rescue and non-slip floors with a price range of 250,000 –
450,000 baht. In the addition, it also found that the personal factors of the elderly that related to
the need for a small modular house model for the elderly with significantly statistical at the level
of 0.05, including gender, marital status, education, occupation, average household income per
month, and congenital diseases. The developers and those who are interested in investing in
housing projects for elderly in the form of small modular houses can apply the research results
to design the physical characteristics of the project as needed of the elderly.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Modular House Design for Elderly in Bangkok Metropolitan Area

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

The Study of User Satisfaction on Engineering Management of Luxury Condominiums in
the Central Business District of Bangkok
By

Miss Maysa Talerd and Advisor - Dr.Warakorn Likitanupak
Condominiums have deteriorated according to usage and time. Condominium Juristic
Person have to manage the building to be able to satisfy the users. The purpose of this research
aimed to study the engineering management model and the satisfaction of users with the
engineering management of luxury residential condominiums in the Central Business District of
Bangkok. This research using a mixed methodology: structured interviewing 1 condominium
manager and collecting data from a sample of 40 users by using the questionnaire, then analyze
the data by using content analysis and descriptive statistics.
The research found that management of engineering systems by using preventive
maintenance able to make the users were satisfied with the overall engineering systems of the
building at a high to the highest level. Design of building, quality of construction, effectiveness of
building management, knowledge and expertise of the management team, sufficient manpower
allocation and divide the work periods that overlap each shift, preventive maintenance, regular
and continuous maintenance of building physical resources, cooperation in the payment of
common fees, and the building has various types of space are the variables that affects the
satisfaction of building engineering management.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Central Business District (CBD) of Bangkok
Source : CBRE, 2017.

Figure 2 : Relationship of maintenance system

Source : Adapted from Shenoy & Bhadury. 1998, Maintenance Resources Management

Adapting MRP.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

The Study of Real Estate Developer’s Expectation of Quantity Surveyor Service for
Condominium Development in Bangkok
By

Miss Napaphat Muenkamsaen and Advisor - Dr.Warakorn Likitanupak
The objective of this research is to study of rest estate developer’s expectation of quantity
surveyor service for condominium development in Bangkok which related to identity roles, duties,
responsibility, composition, knowledge, ability and necessary skills of the quantity surveyor. The
research’s results can help quantity surveyor improve them to make more satisfied to their clients.
The research collected data by interview 5 real estate developers and 5 quantity surveyors. Then,
data were analyzed by content analysis.
The research found that the important roles of quantity surveyor which expected by
condominium developers were; 1) feasibility study and design stage 2) tendering stage 3)
construction stage 4) closing and final account. Moreover, the important skills for quantity surveyor
were 1) good working attitude and be honest, 2) accurate and thoughtful to be the quantity
surveyor, 3) understand construction documents and have price inquiry skills, 4) responsible and
punctual, 5) team works, ability to work with colleague, 6) lifelong educations, 7) good personality
and presentation skill, and 8) have patience, because quantity surveyor is to work about figures
and documents.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Core Competency Important Competency Expert Competency

1.Communication skill 1.Understanding the 1.Ability to resolve disputes
2.Business administration contracts and agreements 2. Survey skill
skill 2.Technology knowledge 3.Collateral knowledge
3.Collecting data skill 3.Economics knowledge 4.Project management skill
4.Professional skill 4.Procurement and financial 5.Investment understanding
5.Legal skill management knowledge and knowledge
6.Survey skill 6.Research and development
7.Understanding of drawings 8.Understanding taxation
skill systems
9.Understand value
engineering

Table 1 : Desired competency for surveyor

Source : Adapted from Royal Institution of Chartered Surveyors (1998) , “The APC
Requirements & Competencies, London: Royal Institution of Chartered Surveyors.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Feasibility Study on Small Land Plot Developments in the Central Business District of
Bangkok Case Study: Land in Soi Sathorn 15
By

Mr.Nitphon Kajaree and Advisor - Asst.Prof.Dr.Sukulpat Khumpaisal
The major problems in the development of real estate projects on land in Central Business
District are the price of land that has risen, there is not enough space to develop the project, and
some vacant lands have no potential for development due to being affected by legal restrictions.
The purpose of this study is to study the highest and best use and the possibility of developing
a project on a small land plot with procedures including, idea inception, idea refinement, and
conducting a feasibility study on the development of legal, physical, marketing and finance.
The research found that case study land is feasible for the development of apartment
projects in the legal, physical and marketing but without financial possibilities because the Net
Present Value obtained from financial feasibility studies both of freehold and leasehold of land
for project development is higher than 0 and the internal rate of return on investment is more
than the financial cost. However, in the case of leasehold, the financial feasibility is the most
likely because Net Present Value and Internal Rate of Return higher than freehold. Therefore,
investors who are interested in developing real estate projects on small land plot in the central
business district should rent land to develop projects and conduct feasibility studies in various
fields for consideration of investment decisions.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Project’s location

Figure 2 : Land plot of the project

Figure 3 : Building Plan

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

A Study of the Facilities and Utilities Effecting on Buying Decision of 20-40-Million-Baht
Detached House Projects in Ratchaphruek Road Area

By

Mr. Pansak Sakwirot and Advisor - Dr.Warakorn Likitanupak

Nowadays, the consumers whom decided to buy the detached house from developers
which valued around 20-40 million baht has concern in house products, facilities and utilities as
the main points. This research is a Quantitative Research which analyzed and focused on the
relativity of the physical factors on facilities and utilities of detached house projects to explain the
consumer’s decisions for buying detached houses valued 20-40 million baht. The researcher used
the questionnaires as a material, surveyed in Ratchapruek area for 3 projects of detached housed,
20-40 million baht. Subjects are 2 groups, one is a co-owner of 3 projects (56 persons) and
another is a prospect not buy yet, budget over 20 million baht (94 persons). The data was
analyzed by descriptive statistics; mode, mean and median. This research found that there are
13 strong factors that impact to the buyer decision. 1) The width of internal road in the project 2)
Communal car park 3) The project entrance must have tree island 4) Electricity wired underground
5) Securities system ; Double security gate, CCTY, Keycard access, Emergency alarm and guard
controls. 6) One main park, no small parks 7) Big club house located in the center of project and
easy to access 8) Swimming pool 9) Private dining room 10) Meeting room 11) Fitness center
12)Indoor playground and kid room 13) Flood protecting system These 13 factors respond to the
needs of buyer whom required security safety and elevating buyer image as from the theory of
needs by A. Maslow. In summary, the developers should attend to the 13 factors that effect to
the buyer decision which will help to elevate the quality of the projects and respond to the buyer
needs through the point.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Example project plan according to facilities and utilities

Figure 2 : Example project plan according to facilities and utilities

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Return on Investment of Condominiums on Srinagarindra Road
By

Mr.Phattanaphong Prateepasen and Advisor - Asst.Prof.Dr.Sukulpat Khumpaisal
This research aimed to study the factors affecting to rental rates of condominiums on

Srinagarindra Road by collecting data from condominium projects located within a radius of 2
kilometers from Srinagarindra Road and located in Bangkok area which was announced for sales
on rent during July – December 2018, total 100 units. Using multiple regression analysis to test
the influence of factors on rental rates of condominium and create a forecast model for rental
rates of condominium in the study area. Then, using forecast model to test with a sample of 30
samples to analyze the comparison of the rental rate calculated from the forecast model and the
rental rate announced for rent by Paired T-Test.

The research found that unit area is a factor that can predict the rental rate of
condominiums on Sri Nakharin Road with statistical significance, a regression coefficient is
123.594 and predictive power in the same direction A forecast model can explain the influence
on rental rates of condominiums on Sri Nakharin Road by 10.40% and 89.60% due to influence
from other variables that are not studied which can create a forecast model that

Y (rental rate) = 4740.066 + 123.594 (unit area).
For the result of the difference between the two independent population values (Paired
T-Test) with the value of Sig. is 0.178, including that the predictive equation can predict the rental
rate of condominium, which is not significantly different from the rental rates announced in
condominium projects. The average return on investment is 5.1%.

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Prima Srinakarin Condominium
Source : https://www.hipflat.co.th/projects/prima-srinakarin-phzmim

Accessed on Oct. 21, 2019
Example
Room has 60 sq.m.
Therefore, Rental rate (per month) = 4740.066 + 123.594 (60)

= 12,155.706

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

The Study of Small Land Plots for Luxury Condominium Developments in Bangkok’s CBD
By

Miss Thamonwan Liammanee and Advisor - Dr.Warakorn Likitanupak
The objective of this research is to study about the smallest land size for luxury
condominium development in Bangkok’s CBD. The results can help developer to increase
opportunity and reduce time in land acquisition process. The researcher compares the land size
and physical data of the 7 case studies by content analysis. Then, analyses case studies and try
the smallest land size with 10.00 meters wide road assumption, which is the narrowest road
allowed to develop high-rise building by Thai law and regulation.
The smallest land size that appropriately developed luxury condominium is 34.97 meters
in width, about 72.60 in length meters, land area 2,539.77 sq.m (1-2- 34.94 Rai) in the regular
parking system case. Moreover, in the automatic parking system case, the land plots are 29.97
meters in width and about 77.30 meters in length, land area 2,316.44 sq.m (1-1-79.10 Rai).

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

Figure 1 : Model of luxury condominium project with automatic parking system

Figure 2 : Model of luxury condominium project with regular parking system

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:KhZE > K& s >KWD Ed͕ /EEKs d/KE͕ E Z > ^d d sK>͘ϭ EK͘ϭ͕ ϮϬϭϵ

A Selection of Competitive Strategy of Home Builders in Home Builder Association

By

Miss Thanphat Wongitsaranugoon, Advisor - Asst.Prof.Dr.Kongkoon Tochaiwat,

Currently, home building companies pay more attention towards their customers’ needs,
but there are many companies that have to face with the direct competitors who also respond to
the customers’ needs, the home builder companies must be addressed that the customers'
preferences and perceptions towards the products are the information that can be recognized by
their customers as well. The goal of the marketing strategy is to create the marketing channels
and to increase the products’ demand of each company. In this regard, the companies may use
various marketing factors that represents the company's competitive advantages, in order to
analyze the competitive strategy on the dimension of the 7PS marketing mixes of the home
builders. The new marketing strategies will gradually adjust the marketing rules to be in
accordance with the fluctuated business environment. This research was a qualitative research
using expert interview of 5 high – level management in home builder companies studying relevant
literatures from various sources. It is because of home building companies are counted as the
service business. Therefore, service marketing mix theory (7P’s) was employed in this research
as a main theory to select the best competition strategy with other home builders. Then, the
researcher used the qualitative content analysis to verify which data would be used in marketing
analysis. The information required are the strengths, weaknesses, opportunities and threats of
the home builder companies, and information related to the needs and behavior of customers
who want to build houses on their own land. The results showed that the majority of entrepreneurs
use cost leadership strategy while they try to create some different selling points to their
customers by applying product and process marketing mix factors such as building the whole
home by their own staff (Process), custom – made design for every home (Product), and
emphasizing a specific style for home design (Product). The knowledge obtained from this
research is expected to be used by home builders, in order to understand the components and
selection of the competitive strategies.

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JOURNAL OF DEVELOPMENT, INNOVATION, AND REAL ESTATE VOL.1 NO.1, 2019

Competitive Strategies

Product Price Distribution Promotion People

-Quality material -Supplier -Channel -Sales -Knowledge of
relationship expansion promotion service
-Performance management such as free provider
guarantee -Channel gifts
-Overall cost coverage -A&E
-Design and leadership -Consultant
energy saving
house -Price Lining

Physical Evidence Process
-ISO
-Firm’s creditability -After sale
service
Figure 1 : Competitive Strategies for Home Builder
-Holistic
services

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JOURNAL OF DEVELOPMENT, INNOVATION, AND REAL ESTATE VOL.1 NO.1, 2019

CALL FOR PAPERS

The editor would like to call for research papers or academic papers those related to real
estate innovation, real estate project development, and real estate business fields to be published
in Journal of Development, Innovation, and Real Estate, Vol.2 No.1, August 2020-July 2021.

Please send your articles to the editor at the following address:
Master of Science Program in Innovative Real Estate Development (MIRED)
Faculty of Architecture and Planning, Thammasat University
Klong Luang, Pathumthani 12121

For more information, please call
+66 (0) 2 986 9605-6
Editor e-mail address : [email protected]

Master of Science Program in Innovative Real Estate Development (MIRED)
“Leader of Integrative Real estate Science”
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JOURNAL OF DEVELOPMENT, INNOVATION, AND REAL ESTATE VOL.1 NO.1, 2019

Guidelines for Contributors

Journal of Development, Innovation, and Real Estate is a multidisciplinary journal devoted to real
estate innovation, real estate project development, and real estate business fields: property
valuation, property management, subdivision project management, project feasibility study.
Manuscripts submitted for publication in Journal of Development, Innovation, and Real Estate
have to comply with the following :
1. Articles should be sent to the editor by E-mail, preferably formatted for MS Word.
2. The editor is responsible for the selection and acceptance of articles: responsibility for the
opinions and contents expressed in the contributions rests solely with the authors. Journal of
Development, Innovation, and Real Estate reserves the rights of publication and possibly reprints
of the issue only. Original rights return to the author.
3. Arrangement and style of manuscripts should be consistent with the following:

3.1 The title page should be written in the following order: title of the articles; authors’
names and address of the institution.

3.2 Abstract (limited to 250 words) should be informative and state concisely what was
done, results obtained and what was concluded. Three to four keywords should be incorporated
below the abstract.

3.3 The text should usually have introduction, materials and methods, results and
discussion.

3.4 All numbers using in article must be Arabic numbered.
3.5 References in the text should be cited in the manuscript by Arabic numerals in
parentheses and numbered sequentially in order of citation.

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JOURNAL OF DEVELOPMENT, INNOVATION, AND REAL ESTATE VOL.1 NO.1, 2019

All articles should be sent to :

Executive Editor, Journal of Development, Innovation, and Real Estate
Master of Science Program in Innovative Real Estate Development (MIRED)

Faculty of Architecture and Planning, Thammasat University
Klong Luang, Pathumthani 12121

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