Agents Alliance Services Brand Guidelines

BGRUAIDNEDLINES

NEW GUIDELINES CLASSIC MODERN STYLE

2

3

TABLE OF CONTENTS OUR VISION OUR VISION 5
OUR STRATEGY OUR STRATEGY 5
QUICK ACCESS LINKS QUICK ACCESS LINKS 19
TERMINOLOGY BRAND IDENTIFIERS 7
IMAGES IMAGE USAGE 8
ICONOGRAPHY ICON USAGE 10
COLORS COLOR USAGE 12
LOGO USAGE LOGO 14
TYPOGRAPHY PRINT USAGE 17
DIGITAL USAGE 18

4

5

OUR VISION

Our vision is to create a true solution for insurance agency owners by providing
consultative answers for their everyday challenges.

OUR STRATEGY

The Agents Alliance strategy is to provide our members with the tools, resources,
and support necessary to be successful. Without successful members, Agents
Alliance would cease to exist.

6

INTRODUCTION

We’ve created building blocks for communicating Agents Alliance Services
Brand Identity in a unified visual system we call the Brand Guidelines. Comprised
of core elements including logo, color, type, and icons, as well as extended
expressions including treatments, gradients, graphics, and textures.

This wide range of tools is designed to be flexible and expandable. You can
use your creativity to innovate across all media. To effectively define the Agents
Alliance Services brand experience, these core elements must be aligned
across every touchpoint, from partner to employee.

This is how we express ourselves. Our brand is more than a logo. It’s how people
experience us and our business. Our brand identity system makes it easy to
bring the brand to life. It makes all our work integrated, more consistent, and
even a little beautiful.

7

BRAND IDENTIFIERS

Bright.
Inviting.

Clean.
Modern.

Simple.
Professional.

8

IMAGERY

Corporate Images are responsible to transfer the
values of Executive corporate to our clients or
our potential clients. When using illustration and
photography to enhance the user experience,
choose images that express our brand values.

Keywords to keep in mind when choosing imagery:
Smiles, Diversity, Bright

9

IMAGE USAGE

We have a huge library of
approved photos. You can
use them legally, anywhere
in the world, in any media.

All free.

Remember our Brand
Identifiers as keywords
when looking at images to
use.

Is it bright?
Is it inviting?
Clean?
Modern?
Simple?
Professional?

Approved images available
for use can be found online
at:

https://rb.gy/2fzhdw

10

ICONOGRAPHY

A pictogram is an ideogram that conveys its meaning through its
pictorial resemblance to a physical object.

11

ICON USAGE

Icon options are available
through the Marketing
Department in the correct
formats.

Do not pull icons from this
document as they will not
be of the correct quality
that represents the Agents
Alliance Services brand.

Icons available for use can
be found online at:

https://rb.gy/pipgkv

12

COLORS

Color plays an important role in the Agents Alliance
Service Brand System. Colors evoke feelings. Ours
say “We’re Optimistic” and “You Can Trust us.”

The colors below are recommendations for various
media.

For print, utilize the CMYK code.
For web/digital, utilize the HEX Value.

13

PRIMARY COLORS COLOR USAGE

BERRY BLAST ORANGE YOU GLAD MADAM BLUEBERRY Color speaks volumes
about a brand. Being an
C/M/Y/K: 30/96/77/31 C/M/Y/K: 17/75/100/5 C/M/Y/K: 100/81/31/28 expression of the brand
HEX: #87212E HEX: #C75B12 HEX: #07385E identity, colors influences
PANTONE: PMS202C PANTONE: PMS159C PANTONE: PMS159C consumers. As color
attracts consumers, they
SECONDARY COMPLIMENTARY COLORS evoke emotions.

MARIGOLD DIRTY SNOW WHITE AS SNOW When a brand repeatedly
markets with the same
color, it strengthens
their brand awareness.
Consistent use of color
provides a common link
between departments,
sub-brands and products.

C/M/Y/K: 0/23/91/0 C/M/Y/K: 27/20/20/0 C/M/Y/K: 100/81/31/28
HEX: #FEC52D HEX: #BCBEC0 HEX: #07385E
PANTONE: PMS1225C PANTONE: PMS427C PANTONE: PMS159C

14

LOGO

The Logo Symbol is a powerful image evoking the
culture of design services, the connection between
the strength of communication and the different
points that influence.

15

SPACE AROUND THE LOGO LOGO USAGE

There should be sufficient clear space around the logo to let it breathe Our logo serves as an
and prevent it’s clarity and visual impact from being obstructed. This example for the tone,
seems like it should be a no-brainer but let’s say someone wants to put aesthetic and values of
your logo into a cramped little corner and that is all the space they have. the entire brand. Setting
Looking at the guidelines, they will know not to do that. guidelines ensures that our
logo is used properly and
as it is intended.

These guidelines help
us avoid things like
altering the logo in any
way, causing it to lose its
integrity by stretching or
presenting it in a way that
is not harmonious with the
rest of the brand’s voice.

BAD USAGE GOOD USAGE

(short & squat) (tall & graceful)

16

TYPOGRAPHY

Typography plays an important role in communicating
an overall tone and quality. We have selected Archivo
Black, Avenir Book and Minion Pro. These help inject
energy and enthusiasm into the entire branding of
Agents Alliance. These will be utilized as the primary
and secondary typefaces in all communication.

17

PRINT USAGE

ARCHIVO BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

FONT USAGE AVENIR BOOK

Fonts / Typography when ABCDEFGHIJKLMNOPQRSTUVWXYZ
used consistently, unifies abcdefghijklmnopqrstuvwxyz
messaging and creates 1234567890
familiarity.
MINION PRO
The following guidelines
will help ensure maximum ABCDEFGHIJKLMNOPQRSTUVWXYZ
legibility and reinforcement abcdefghijklmnopqrstuvwxyz
of the Agents Alliance 1234567890
Brand.

Fonts available for use can
be found online at:

https://rb.gy/pwcqyz

18

DIGITAL USAGE

ARCHIVO BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

OPEN SANS

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890

19

QUICK ACCESS LINKS

IMAGE USAGE

https://rb.gy/2fzhdw

ICON USAGE

https://rb.gy/pipgkv

LOGO USAGE

https://rb.gy/izabv6

FONT USAGE

https://rb.gy/pwcqyz

20

ADDRESS PHONE ONLINE

830 S I35E 877-497-6472 AGENTSALLIANCESERVICES.COM
DENTON, TEXAS 76205