Agents Alliance Services Brand Guidelines

BRAND
GUIDELINES
NEW GUIDELINES CLASSIC MODERN STYLE


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TABLE OF CONTENTS
OUR VISION
OUR STRATEGY QUICK ACCESS LINKS TERMINOLOGY IMAGES ICONOGRAPHY COLORS
LOGO USAGE TYPOGRAPHY
OUR VISION 5
OUR STRATEGY 5
QUICK ACCESS LINKS 19
BRAND IDENTIFIERS 7
IMAGE USAGE 8
ICON USAGE 10
COLOR USAGE 12
LOGO 14
PRINT USAGE 17
DIGITAL USAGE
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OUR VISION
Our vision is to create a true solution for insurance agency owners by providing consultative answers for their everyday challenges.
OUR STRATEGY
The Agents Alliance strategy is to provide our members with the tools, resources, and support necessary to be successful. Without successful members, Agents Alliance would cease to exist.


INTRODUCTION
We’ve created building blocks for communicating Agents Alliance Services Brand Identity in a unified visual system we call the Brand Guidelines. Comprised of core elements including logo, color, type, and icons, as well as extended expressions including treatments, gradients, graphics, and textures.
This wide range of tools is designed to be flexible and expandable. You can use your creativity to innovate across all media. To effectively define the Agents Alliance Services brand experience, these core elements must be aligned across every touchpoint, from partner to employee.
This is how we express ourselves. Our brand is more than a logo. It’s how people experience us and our business. Our brand identity system makes it easy to bring the brand to life. It makes all our work integrated, more consistent, and even a little beautiful.
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BRAND IDENTIFIERS
Bright.
Inviting.
Clean.
Modern.
Simple.
Professional.


IMAGERY
Corporate Images are responsible to transfer the values of Executive corporate to our clients or our potential clients. When using illustration and photography to enhance the user experience, choose images that express our brand values.
Keywords to keep in mind when choosing imagery: Smiles, Diversity, Bright
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IMAGE USAGE
We have a huge library of approved photos. You can use them legally, anywhere in the world, in any media.
All free.
Remember our Brand Identifiers as keywords when looking at images to use.
Is it bright? Is it inviting? Clean? Modern? Simple? Professional?
Approved images available for use can be found online at:
https://rb.gy/2fzhdw


ICONOGRAPHY
A pictogram is an ideogram that conveys its meaning through its pictorial resemblance to a physical object.
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ICON USAGE
Icon options are available through the Marketing Department in the correct formats.
Do not pull icons from this document as they will not be of the correct quality that represents the Agents Alliance Services brand.
Icons available for use can be found online at:
https://rb.gy/pipgkv


COLORS
Color plays an important role in the Agents Alliance Service Brand System. Colors evoke feelings. Ours say “We’re Optimistic” and “You Can Trust us.”
The colors below are recommendations for various media.
For print, utilize the CMYK code.
For web/digital, utilize the HEX Value.
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PRIMARY COLORS
COLOR USAGE
Color speaks volumes about a brand. Being an expression of the brand identity, colors influences consumers. As color attracts consumers, they evoke emotions.
When a brand repeatedly markets with the same color, it strengthens their brand awareness. Consistent use of color provides a common link between departments, sub-brands and products.
BERRY BLAST
C/M/Y/K: 30/96/77/31 HEX: #87212E PANTONE: PMS202C
ORANGE YOU GLAD
C/M/Y/K: 17/75/100/5 HEX: #C75B12 PANTONE: PMS159C
MADAM BLUEBERRY
C/M/Y/K: 100/81/31/28 HEX: #07385E PANTONE: PMS159C
SECONDARY COMPLIMENTARY COLORS
MARIGOLD
C/M/Y/K: 0/23/91/0 HEX: #FEC52D PANTONE: PMS1225C
DIRTY SNOW
C/M/Y/K: 27/20/20/0 HEX: #BCBEC0 PANTONE: PMS427C
WHITE AS SNOW
C/M/Y/K: 100/81/31/28 HEX: #07385E PANTONE: PMS159C
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LOGO
The Logo Symbol is a powerful image evoking the culture of design services, the connection between the strength of communication and the different points that influence.
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SPACE AROUND THE LOGO
There should be sufficient clear space around the logo to let it breathe and prevent it’s clarity and visual impact from being obstructed. This seems like it should be a no-brainer but let’s say someone wants to put your logo into a cramped little corner and that is all the space they have. Looking at the guidelines, they will know not to do that.
LOGO USAGE
Our logo serves as an example for the tone, aesthetic and values of the entire brand. Setting guidelines ensures that our logo is used properly and as it is intended.
These guidelines help us avoid things like altering the logo in any way, causing it to lose its integrity by stretching or presenting it in a way that is not harmonious with the rest of the brand’s voice.
BAD USAGE
(short & squat)
GOOD USAGE
(tall & graceful)


TYPOGRAPHY
Typography plays an important role in communicating an overall tone and quality. We have selected Archivo Black, Avenir Book and Minion Pro. These help inject energy and enthusiasm into the entire branding of Agents Alliance. These will be utilized as the primary and secondary typefaces in all communication.
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PRINT USAGE
FONT USAGE
Fonts / Typography when used consistently, unifies messaging and creates familiarity.
The following guidelines will help ensure maximum legibility and reinforcement of the Agents Alliance Brand.
Fonts available for use can be found online at:
https://rb.gy/pwcqyz
ARCHIVO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
AVENIR BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
MINION PRO
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


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DIGITAL USAGE
ARCHIVO BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
OPEN SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


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QUICK ACCESS LINKS
IMAGE USAGE
https://rb.gy/2fzhdw
ICON USAGE
https://rb.gy/pipgkv
LOGO USAGE
https://rb.gy/izabv6
FONT USAGE
https://rb.gy/pwcqyz


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ADDRESS PHONE
830 S I35E 877-497-6472 DENTON, TEXAS 76205
ONLINE
AGENTSALLIANCESERVICES.COM