November 2019

Chronicles
November 2019

whats Inside:

STMA Vendor ConTACT list
page - 3

Pepsico’s new cash back
program

page - 4-5

Featured store of the
month

page - 6

Circle k expands
On-demand delivery
across the state of Texas

page-8

urgent & important:
Annual compliance
reporting requirement

page - 12-13

november 2019 promo
sheet

page-15

CHRONICLES NOVEMBER 2019 1

STMA BOARD CONTENTS

President STMA CHRONICLES - NOVEMBER 2019
Mustak Ali
3 STMA VENDOR CONTACT LIST
Vice President 4-5 PEPSICO’S NEW CASH BACK
Saleem Ali PROGRAM
6 FEATURED STORE OF THE MONTH
Honorary Secretary 8 CIRCLE K EXPANDS ON-DEMAND
Ahmed Badarpura DELIVERY ACROSS THE STATE OF
TEXAS
Treasurer 12-13 URGENT & IMPORTANT
Inayatali J Momin ANNUAL COMPLIANCE
REPORTING REQUIREMENT
Director 15 NOVEMBER 2019 PROMO SHEET
Nooru Lalani

Director
Imtiyaz Prasla

Director
Naushadali Marediya

Director
Karim J Ali

Director
Rukmuddin Momin

Office:
12054 STARCREST DR.

SAN ANTONIO.
TX-78247

MON- FRI 9AM TO 5PM
PH:210-826-3786
FAX:210-672-2898

WWW.MYSTMA.COM

STMA Wholesale:

PH: (210) 672-6006

2 CHRONICLES NOVEMBER 2019

STMA VENDOR CONTACT LIST

VENDOR NAME CONTACT PERSON CONTACT NUMBER

COKE Mark Chapin (ASM) (210) 793-3293
(210) 394-3546
COKE Devlin Howton (ASM) (210) 452-1581
(210) 669-3219
PEPSI George Montoya (702) 460 7536
(210) 784 7180
BIG RED Ma�hew Garcia (210) 849-5543
(800) 800-5804
REDBULL Ray Nocoon (210) 365-9802
(210) 672-6006
REDBULL Kendra Davis (210) 672-6006 ext. 109
(877) 602-6634 ext.1202
FRITO LAY Jesse Apolinar (210) 988-7716
(210) 236-2221
WASTE MANAGEMENT Customer Care (210) 771-7714/ (210) 340-0306
(210) 403-4092
WM FOR NEW CUSTOMERS Rachel Flores (512) 567-9797
(281) 850-9704
STMA WAREHOUSE Sabiha (832) 641-6693
(210) 325-1032
STMA PRINTING Gus (940) 867-8256
(512) 923-3390
MODISOFT Nashila Nathoo (512) 755-1068
(713) 861-1200
CINTAS Rick Mar�nez (210) 380-0217
(210) 980-3751
APC PEST CONTROL Sal Caballero (281) 568-4443
(713) 222-2291
LAW SECURITY Pam Wood (713) 962-5173

TCEQ COMPLIANCE SPECIALIST Armando (832) 882-5555

BREEDEN BENEFIT GROUP Darell Breeden (832) 489-8020

CINTAS FIRE JG Mehrmann

CINTAS FIRE Jeremy Moye

GLAZERS/TEA OF A KIND Andrew Kippes (DSM)

SNYDERS LANCE Larry Bankhead

BLUE RHINO Jay Quintanilla

T & D DIST Donna Price

YUMI ICE CREAM Jim LeMay

HILAND DAIRY Cur�s Hampsten

TASTEE KREME (BLUE BUNNY) Brian Ybarbo

ATM LINK Minhas Vellani

JAVA TO GO Rabia Shamsi

OCONNOR Kirk L. Ward

ADVANCE LED Amir Ali

CSC AIR SERVICES Rajmohan Kuniyil

CHRONICLES NOVEMBER 2019 3

Article

4 CHRONICLES NOVEMBER 2019

Article

Pepsico‘s new cash back program
PURCHASE, N.Y., Sept 12, 2019 /PRNewswire/

Earn cash back anytime you buy both specially marked PepsiCo Drinks and Frito-Lay snacks.

Mountain Dew® and they accumulate $2, the money provide the ability for physical
Doritos® are purchased automatically transfers to their brands to engage with their
together nearly as much account with Venmo or PayPal. It’s consumers digitally, while

as peanut butter and jelly. That’s that easy: Buy, scan, cash in. The offering a convenient way

because savvy snackers know more you pair, the more it pays. for consumers to redeem and

and love the delicious pairing spend their cash rewards.”

of a savory, crunchy Frito-Lay “Our mission at PepsiCo

snack with a cool, refreshing is to put smiles on consumers’ Consumers can go the

PepsiCo beverage. Now, having faces with every sip and bite… classic Lay’s-and-Pepsi route, or

the good taste to pair those two there’s no doubt PepCoin will get a lot more creative. There are

pays off thanks to PepsiCo’s do just that,” said Linda Lagos, over a thousand pairing options,

first-ever cash-back loyalty Senior Director, Marketing, from Doritos Spicy Sweet Chili

program—PepCoin by PepsiCo, PepsiCo. “PepCoin will give them with Mountain Dew to SunChips

a digital program that’s perfect a chance to earn a cash reward Harvest Cheddar with Aquafina.

for the on-the-go consumer. by enjoying their favorite snack Customers can create their pair

and beverage combinations.” from nearly 70 different PepsiCo

Now, when a consumer drinks and Frito-Lay snacks,

buys a single-serve PepsiCo “We’re thrilled to help including brands like Pepsi,

beverage and Frito-Lay snack bring PepsiCo closer to their Mountain Dew, Lipton, Lay’s,

together (each specially marked), consumers for the PepCoin Doritos, Cheetos, Ruffles, Fritos,

they can earn cash rewards. They loyalty program,” said Leanne and SunChips. For more about

simply need to scan the codes Sheraton, Vice President of this modern take on a loyalty

on the bag and under the bottle Marketing, PayPal. “Venmo program, including full rules

cap with their phone. Every time and PayPal’s payout solutions and details visit PepCoin.com.

CHRONICLES NOVEMBER 2019 5

The following is a paid advertisement
6 CHRONICLES NOVEMBER 2019

The following is a paid advertisement

NOVEMBER - DECEMBER

Ask Your Yumi Representative For Details…

POWER UP THE DAY

“2 for $4”

Or one (1) at Reg Price

“2 for $3”

Or one (1) at Reg Price

Counter Rack

Floor Rack

www.yumiicecream.com 7

CHRONICLES NOVEMBER 2019

Article

Circle K Expands
On-Demand Delivery Across

the State of Texas

Convenience store brand Circle K Circle K 21+ delivery is available
announced it now offers delivery in the greater areas of Austin-Round Rock,
from nearly 600 of its locations Beaumont-Port Arthur, Bryan-College
across Texas via its partnership Station, Corpus Christi, Dallas-Fort Worth-
with Texas-based on-demand delivery Arlington, Houston-The Woodlands-Sugar
company, Favor. Circle K customers can now Land, Killeen-Temple-Fort Hood, Laredo,
get their favorite Circle K items, including Rio Grande Valley, San Antonio-New
beer, snack foods and more, delivered to Braunfels and Waco. Hours vary by market
their door in under an hour via Favor, with — in most cities, Circle K 21+ delivery is
no order minimum. Customers can get beer available 7am to 11pm Monday through
and other items from Circle K delivered by Friday, 7am to 12am on Saturday and 12pm
searching for “Circle K 21+” in the Favor to 11pm on Sunday.
App or online at favordelivery.com. For
a limited time only, new Favor users will “An important goal for Circle
K is to continue to find ways for our
receive free deliveries for the first 30 customers to have an easier and more
days ($3 delivery fee on convenient shopping experience.
Circle K orders after Home delivery is one more option we
limited time can now add to Circle K customers’
offer).
shopping choices.”



8 CHRONICLES NOVEMBER 2019

CHRONICLES NOVEMBER 2019 The following is a paid advertisement

New Red Bull Winter Edition Launch

• LAUNCHING: November 4th, 2019

• PROMO RETAIL 8.4oz 2/$4.22 – EDLP “Every Day Low Price”
• SINGLES RETAIL <$2.29 ON 8.4Z

• PROMO RETAIL 12oz 2/$5.00 – TPR on STMA Poster Program
• SINGLES RETAIL <$3.19 ON 12Z

• PRODUCT INFO: 8.4oz +11%, 12oz +17% & STMA +11% YTD!
• New Item Launch in both 8oz & 12oz packages
• The Red Bull Winter Edition (Plum Twist)

• LAUNCH STRATEGY:
• Support with Barrel during the holiday season beginning
November 4th!
• Place in High Traffic Areas and close to the Register for
maximum consumer awareness and trail of this amazing new
flavor!

9

The following is a paid advertisement

EMV ACCELERATE BUNDLE PROGRAM

SAVE UP TO when upgrading
your site to
20%
EMV
*Orders must be placed by November 15, 2019

PROGRAM OFFERING:

Bundle A: Select 2 options, save 10% on each
Bundle B: Select 3 options, save 15% on each

CONTACTLESS HYBRID BACK ROOM DISPENSER
CARD READER CARD READER COMMUNICATIONS MODULE COMMUNICATIONS MODULE

BONUS!

Save an additional 5% off Bundle A or Bundle B
when combining with one of our Passport programs!

PASSPORT PASSPORT EDGE
[email protected] • www.petsolinc.com • 800.880.9582

10 CHRONICLES NOVEMBER 2019

The following is a paid advertisement

Need Help
Advertising Your Product?

WE DO:

- Posters

- Banners

- Window signs

- Coroplast signs

- Cooler door stickers

and more! COONMLIINNEGSSTOOORNE!

Come in to the STMA printshop and have your custom sign printed at a
low and affordable price!

Operation hours are from 10am-5pm, Monday-Friday
For orders you may meet us in person or you can can email us at [email protected]

Or call us during operation times. Ph: (210) 672-6006 Ext:109

CHRONICLES NOVEMBER 2019 11

Article
URGENT & IMPORTANT!

ANNUAL COMPLIANCE REPORTING REQUIREMENT

• All TABC license and permit holders must use the TABC:
Compliance Reporting mobile device application to conduct and submit
an annual compliance report for each of their licensed/permitted locations
(16 T.A.C. Section 41.22 ).

• The compliance reporting period begins on September 1 and ends on
December 1 each year. This gives businesses a 90-day period to complete
their annual report(s).

• TABC has sent a notice to all license/permit holders each year at the
beginning of the reporting period to inform them that it is time to conduct
their annual compliance report.

TABC: Compliance Reporting is a mobile device application (Android
and iOS) that allows license/permit holders to quickly conduct their
required annual inspection from the convenience of a mobile device
instead of going through a lengthy on-site inspection with a TABC auditor.

• The app provides users with push notifications on important TABC
news and alerts.

• By using the app, businesses spend less time meeting regulatory
requirements and simultaneously improve public safety across Texas by
ensuring compliance with state law.

12 CHRONICLES NOVEMBER 2019

Article

Visit the website for more information: 13

https://www.tabc.state.tx.us/mobile/compliance_reporting.asp

CHRONICLES NOVEMBER 2019

The following is a paid advertisement CHRONICLES NOVEMBER 2019

November

Nov 1st – 30th (Frito Lay P11W3 – P12W2)

Promotion PPW’s Innovation/New 2019 Merchandising
Item Clip Strips Compliance on
Buy XXL Doritos- Promotion
Ruffles Brand fro TIMING: Oct 27 – Nov November
23, 2019 Destination: Side of FEM or High All In One Rack or Cardboard
2/$7 MERCHANDISING: Weekender Display to support
Pre-Packed Traffic Perimeter
Weekender Accounts $300> monthly promotion
PRODUCT DETAILS:
$1.89 (XXVL)

• Accounts with a WSA
> $300

• Destination: All in
One Rack
or high traffic area

2 for $7 Pricing

SDV (cost): $3.16 TIMING: Nov 24 – Dec 21 November
PA: $0.40 Innovation
Final Cost: $2.76 MERCHANDISING: Pre- • Accounts with a WSA
Packed Weekender > $300
PRODUCT DETAILS: $1.89 • Destination: All in One
(XXVL) Rack
or high traffic
• Accounts with a WSA >
Margin: 20% $300
Promo: $3.50
• Destination: All in One
Rack
or high traffic area

PepsiCo Confidential 1

14

CHRONICLES NOVEMBER 2019 NOVEMBER Promo Sheet 2019 *Blended Margin% is
based on 70% Promo
and 30% Regular Sale

PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo Net promo Regular SRP Blended
Qty cost Incentives incentives Pricing Margin % Margin%
2/$7 $ 4.29
$4.29 Doritos and Ruffles - All Flavors (8.5 - 9.75 oz) POSTER 1 1$ 2.76 $ 2.76 $ 2.76 Promo 21% 25%
Pricing Net promo Regular SRP Blended
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 2/$8.88 Margin % Margin%
$5.49
Qty cost Incentives incentives Promo 29% 33%
Pricing Regular SRP
Coke 12pk cans SPANNER 2$ 8.32 $ 2.00 $ 6.32 $ 3.16 2/$3 Net promo Blended
Margin % $1.99 Margin%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 2/$8.88 $5.49
36% 41%
Qty cost Incentives incentives Promo Regular SRP
Pricing 7% 12%
Big Red 20oz CSD In Store 24 $ 23.00 $ 23.00 $ 0.96 $2.49
2/$3.33 Net promo $1.99 Blended
Big Red 12pk In Store 2$ 8.25 $ 8.25 $ 4.13 Margin % $2.29 Margin%
2/$2.22 $1.69
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 55% 59%
Qty cost Incentives incentives 2/$3 Regular SRP
2/$2 33% 41%
All 16oz Rockstart & 15oz Rockstart Organic In Store 24 $ 21.00 $ 3.00 $ 18.00 $ 0.75 $5.49 36%
Promo 28% $6.49
All 20oz Flavors " Crush, Mist, Mug, Sol, Schweppes In Store 24 $ 20.00 $ 20.00 $ 0.83 Pricing 38% $1.39 46%
$1.39
All 2Liters Crush, Manzanita Sol, Mist, Mug POSTER 2 8$ 8.61 $ 8.61 $ 1.08 $4.99 Net promo $2.49 Blended
$5.99 Margin % $3.49 Margin%
All 1ltr Aquafina & Brisk In Store 15 $ 10.25 $ 1.00 $ 9.25 $ 0.62 $0.99 $2.89
$0.99 16% 18%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost $1.99 23% Regular SRP 25%
For Corpus Members ONLY Qty cost Incentives incentives 2/$3.00 35% 41%
2/$3.50 41% $2.69 46%
12-pack cans In Store 2$ 8.40 $ 8.40 $ 4.20 Promo 45% $2.29 48%
Aquafina 24-pack water $ 4.60 $ 4.60 Pricing 46% 53%
Aquafina 1-Liter In Store 1$ 4.60 $ 9.60 $ 0.64 2/5.00 27% 36%
Vita Ice $ 7.00 $ 0.58 2/$4.22 Net promo Blended
Game Fuel In Store 15 $ 9.60 $ 13.20 $ 1.10 Margin % Margin%
Pure Leaf tea 18.5oz $ 13.00 $ 1.08 26% 28%
Gatorade 28oz In Store 12 $ 7.00 $ 18.30 $ 1.22 33% 35%

In Store 12 $ 13.20 Net cost after Net unit cost
incentives
In Store 12 $ 13.00 $ 1.85
$ 44.40 $ 1.41
In Store 15 $ 18.30 $ 33.90

PROMO PRODUCTS Promo Type Case Promo invoice STMA
Qty cost Incentives

Redbull 12oz POSTER 3 24 $ 44.40
Redbull 8.4oz
In Store 24 $ 33.90

POSTER 1: $4.29 Doritos and Ruffles - All Flavors (8.5 - 9.75 oz) 2/$7
POSTER 2:
POSTER 3: All 2Liters Crsuh, Manzanita Sol, Mist, Mug 2/$3
SPANNER:
Redbull 12oz 2/$5

Coke 12pk cans 2/$8.88

Comment: All of the promos above are Mandatory for members.

15

16 CHRONICLES NOVEMBER 2019