STMA Newsletter_August

Chronicles
August 2018
WHAT TO DO IF YOUR C-STORE IS STUGGLING?

PAGE: 4
WALMART OPENS CONVENIENCE STORES
PAGES: 6-7

WINNERS OF THE HIDDEN ID JUNE & JULY
PAGE:13

CHRONICLES AUGUST 2018 YOUR STMA ID COULD MAKE YOU
A WINNER!

FIND A HIDDEN STMA ID INSIDE... IF IT IS
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1

STMA BOARD CONTENTS

President STMA CHRONICLES - AUGUST 2018
Mustak Ali

Vice President 4 WHAT TO DO IF YOUR C-STORE IS
Saleem Ali STRUGGLING?
WALMART OPENS CONVENIENCE STORES
Honorary Secretary WINNERS OF THE HIDDEN ID JUNE & JULY
Ahmed Badarpura MONTHLY PROMO SHEET

Treasurer

Inayatali J Momin 6-7

Director 13
Hasam Ali 15
Director
Nooru Lalani
Director
Amin P Mohmmad

Director
Nizarali Maredia

Director
Iqbal Karediya

Director
Karim J Ali

4042

Office:
12054 STARCREST DR.

SAN ANTONIO.
TX-78247

MON- FRI 9AM TO 5PM
PH:210-826-3786
FAX:210-672-2898

WWW.MYSTMA.COM

CHRONICLES AUGUST 2018 2

THIS IS A PAID ADVERTISMENT

GO BIG WITH

Longhorns Football Activation

“Leverage the Partnership”

STMA stores should leverage the

University of Texas – Coors Light
partnership. Elevating their stores
and becoming the retailer of choice for

all Longhorns Fans.

“Win the Season” 12pk 16oz Can or
9pk 16oz Alum. Bottle
with a Coors Light – Longhorns Display.
In the past, this program has proven to $11.99

drive positive trend change in STMA
stores.

“Block and Tackle”

with what works for your store. Build
Secondary Above Premium and

Below Premium Displays to satisfy
your shoppers.

Secondary brands
to consider:

Promotional Details

Promotional Dates: 8/1-9/30

Package: 12 pack Can

Regular Cost: $22.90

Promotional Discount: $2.10

Net Case Cost: $20.80

Suggested Retail: $11.99

Retail Margin: 13.3%

CHRONICLES AUGUST 2018 3

Two major What to Do If Your C-store Business Is Struggling
challenges that
C-stores face are: Low in-store sales, high In situations like such, following
employee turnover and declining piece of advice should be borne in mind:
1. Attracting Non-tradi- gross profit margins are just a few of 1. Be proactive. “Try and look at
tional convenience store the problems that a convenience store your store as if it weren’t your store. Look
customers: This is truly such and gas station owner/manager may at it with a fresh set of eyes, especially if
a challenge because there is encounter you’re constantly at the store,” he advises.
no one new idea or category In many instances, small “Bring in someone who will look at what
to draw that person into the operators whose businesses are failing needs to be done and do it.”
store. It will be accomplished apart may encounter issues in multiple 2. Understand that out-of-stocks
by evolving our product aspects — from meager food quality, are not a good thing — especially for
mix and services to meet to poor customer service, to outdated small operators. “If you don’t have it,
the immediate wants and store aesthetics — and need to be you can’t sell it. If something is sold out,
needs of those consumers. turned around in order to survive and yes it’s good [because you made a sale],
The environments most of then thrive in today’s competitive retail but it’s not good because the product
us operate in are becoming environment. cannot be sold again until it is back in the
more competitive and diverse store,” according to Strasburger. “Control
so making a connection with and invest in backstock, especially for
a new customer is more diffi- grab-and-go foodservice. This can drive
cult than ever. additional sales.”
3. Employee training is critical.
2. Retaining current Em- “This doesn’t always apply to small
ployees: The convenience operators, but you can empower
store business doesn’t have employees by letting them know what
the best reputation as a great they’re supposed to do. It makes them
place to work and many happier and ultimately results in a better
potential young workers view customer experience,” he said.
it as a viable long-term career 4. It is possible to win customers
path. Programs like Buddy back into the store. “There’s basic
System rewards existing advertising, cleaning the store, and word
associates who successfully of mouth. Be careful not to target just
recruit employees. Existing Bubba.
associates receive cash incen-
tives when a person they have
referred gets hired.

CHRONICLES AUGUST 2018 4

THIS IS A PAID ADVERTISMENT

GO BIG WITH

Cowboys Football Activation

“Leverage the Partnership”

STMA stores should leverage the
Dallas Cowboys – Miller Lite

partnership. Elevating their stores
and becoming the retailer of choice

for all Dallas Cowboys Fans.

“Win the Season” 12pk 16oz Can or
9pk 16oz Alum. Bottle
with a Miller Lite – Cowboys Display.
In the past, this program has proven $11.99
to drive positive trend change in STMA
Premium 12pk are price sensitive with a
stores. high shopper reach – BE COMPETITIVE

“Block and Tackle”

with what works for your store. Build
Secondary Above Premium and

Below Premium Displays to satisfy
your shoppers.

Secondary brands
to consider:

Promotional Details

Promotional Dates: 8/1-9/30

Package: 12 pack Can

Regular Cost: $22.90

Promotional Discount: $2.10

Net Case Cost: $20.80

Suggested Retail: $11.99

Retail Margin: 13.3%

Check with you local Miller LIte distributor on current costs and competitive retail recommendations

CHRONICLES AUGUST 2018 5

Walmart opens Convenience Stores

Last year, Walmart opened a convenience of retail.”
store south of Fort Worth, in Crowley The stores are in Walmart Supercenter
with all the traditional trappings, an Icee parking lots that didn’t already have gasoline
machine, rolling hotdogs and a walk-in refrigerator pumps. No freestanding locations are planned for
packed with beer. One other opened in Rogers, now, Hatfield said. Each store has eight fuel pumps
Ark., near Walmart’s headquarters in Bentonville. and will be open from 5 a.m. to 11 p.m.
“Walmart To Go offers customers a quick and easy
solution for gas, snacks and beverages, groceries Walmart To Go store has a “fresh food
and convenient, fresh food.” Bill Simon, Walmart’s side” to provide solutions for breakfast, lunch and
U.S. president and CEO, recently said that its dinner, according to Harden. It will feature a coffee
“small-store expansion including fresh, pharmacy bar, fresh sandwiches, salads and Marketside Meals
and fuel, will help us usher in the next generation including pizza.

CHRONICLES AUGUST 2018 6

“Walmart To Go offers The front façade of the Carolina and Arkansas. Plano

customers a quick and easy store is largely glass, and it gets the next one. A 2,900-square-

solution for gas, snacks and appears shelving is kept below foot convenience store with eight

beverages, groceries and chest height. fuel pumps opened at 6000 Coit

convenient, fresh food.” Road in Plano on Wednesday.

Though Walmart To Go

At 5,000 square feet, the is a one-of-a-kind store, the big- Three more convenience

new Walmart To Go offers more box chain has been dabbling in stores are planned for Arlington,

than 3,500 products, she says. smaller format stores of late. Lake Worth and The Colony later

The forecourt has eight MPDs Since 2011, it has opened about this year, said Anne Hatfield,

under a brightly lit canopy, 20 pared-down Walmart Express Walmart spokeswoman in Texas.

sporting an attractive lime-green stores in the range of 10,000 to

color scheme that matches the 15,000 square feet in markets such

c-store graphics. as Chicago and cities in North

CHRONICLES AUGUST 2018 4042 7

THIS IS A PAID ADVERTISMENT

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24oz. can

42 for $ 50
or 1 for $2.49

Promotional Details

Promotional Dates: 8/1-9/30

Package: 24oz. Singles

Regular Cost: $22.40

Promotional Discount: $ 0.40

Net Case Cost: $22.00

Suggested Retail: $2.49 ea.

2 for Pricing: 2 for $4.50

Blended Retail Margin: 22-25%

Retailer Benefits:

 Strong potential to bring non-alcoholic tea drinkers into the beer category;
the Arnold Palmer name and familiar taste has a broad appeal

 Incremental to hard tea segment; leverages quality half & half taste, trusted
brand name, and tea credentials

Please work with your MillerCoors distributor on availability and pricing in your area

CHRONICLES AUGUST 2018 8

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CHRONICLES AUGUST 2018

THIS IS A PAID ADVERTISMENT

Frito lay August 2018 Promotions and
Shippers
AUGUST 1st – 31st
(Frito Lay P8W3 – P9W3) Period 9

Promotion Innovation PPW/Shipper Clips

$3.49 LAYS 2/$6 Taste of America Lays Aug Pre pack Aug Clip Strips
Must buy 2! Flavors limited time weekenders 8/1 - 8/31
On AIO Rack or high
August 1- 30 offer. destination area 4 Clip Strip
Dates: July 1 – Aug 30 ( per
Shipper near Front store)
of Store or near
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FEM or Shop Around and
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August
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CHRONICLES AUGUST 2018 10

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CHRONICLES AUGUST 2018 12

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CHRONICLES AUGUST 2018 13

CHRONICLES AUGUST 2018 14

August Promo Sheet 2018 *Blended Margin% is
based on 70% Promo
and 30% Regular Sale

CHRONICLES AUGUST 2018 PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo Net promo Regular SRP Blended
Qty cost Incentives incentives Pricing Margin % $3.49 Margin%

$3.49 Lays - All Flavors (5.0 - 8.0 oz) In Store 1$ 2.40 $ 2.40 $ 2.40 2/$6 20% 23%
(Pre Pack Weekender of the Month)
In Store 1$ 89.68 $ 89.68 $ 89.68 $128.44 30% $128.44 30%
Aug - A Window -"New Item Weekender" In Store 1$ 1.18 $ 1.18 $ 1.18 $1.69
Ruffles Shipper 30% $1.69 30%
Single Unit In Store 1$ 134.60 $ 134.60 $ 134.60 $208.28
In Store 1$ 1.18 $ 1.18 $ 1.18 $1.69 35% $208.28 35%
AND In Store 1$ 4.20 $ 4.20 $ 4.20 $6.99 30% $1.69 30%
40% $6.99 40%
Aug - B Window -"New Item Weekender" Promo
Cheetos Museum shipper Pricing Net promo Regular SRP Blended
Margin % Margin%
Single Unit XXVL 2/$3.00 $1.89
2/$4.00 45% $2.49 48%
Single Unit Matador 33% 37%
Promo Regular SRP
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Pricing Net promo Blended
Qty cost Incentives incentives Margin % $ 1.79 Margin%
2/$2.50 $1.99
Powerade 32oz POSTER 1 15 $13.45 $ 1.00 $ 12.45 $ 0.83 2/$3 36% $2.29 41%
Monster 16oz POSTER 2 24 $ 32.02 $ 32.02 $ 1.33 31% $1.49 36%
2/$3.50 37% $1.69 41%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 2/$2.00 31% 1.45 38%
Qty cost Incentives incentives 2/$2.50 30% 1.89 35%
42% 47%
20 oz CSD Spanner 24 $19.30 $ 19.30 $ 0.80 2/$2 32% Regular SRP 34%
Body Armor 16 oz Spanner 12 $12.50 $ 12.50 $ 1.04 2/$3.33
Net promo $1.89 Blended
Core 30.4 oz Poster 3 & Digital Me2d4ia $26.50 $ 26.50 $ 1.10 Promo Margin % $1.69 Margin%
$8.25 $ 8.25 $ 0.69 Pricing $1.79
Snapple 16oz In Store 12 $ 10.50 $ 0.88 17% $1.64 22%
16 oz Sunny D $10.50 $ 7.00 $ 0.58 2/$3 47% $1.39 49%
1 ltr Deja Blue In Store 12 $7.00 $ 9.10 $ 1.14 2/$3 33% $1.99 42%
2 ltr CSD $9.10 2/$2 32% $1.99 37%
In Store 12 2/$2.50 30% $1.99 36%
2/$2 36% $2.49 41%
In Store 8 2/$3 36% 41%
2/$3 36% Regular SRP 41%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 2/$3 32% 40%
Qty cost Incentives incentives 2/$3 Net promo $1.89 Blended
Promo Margin % $5.99 Margin%
2.1oz & 2.8oz Gatorade Bars In Store 12 $15.03 $ 15.03 $ 1.25 Pricing 40% $1.39 46%
2/$2.50 23% $1.79 23%
750ml Propel In Store 12 $9.51 $ 9.51 $ 0.79 $5.99 49% $2.49 54%
$0.99 29% 33%
1ltr Aquafina In Store 15 $10.00 $ 10.00 $ 0.67 2/$3.00 33% Regular SRP 41%
2/$3 Net promo Blended
20oz Propel In Store 24 $20.35 $ 20.35 $ 0.85 Promo Margin % $1.69 Margin%
Pricing 38% 33%
1ltr Lipton Brisk In Store 15 $10.50 $ 10.50 $ 0.70 2/$4.22

All 16oz AMP In Store 12 $11.50 $ 11.50 $ 0.96
All 16oz Rockstart In Store 24 $23.00 $ 23.00 $ 0.96
All 15oz Rockstart Organic In Store 24 $23.00 $ 23.00 $ 0.96

All 28oz Gatorade In Store 15 $15.30 $ 15.30 $ 1.02

PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost
For Corpus Members ONLY Qty cost Incentives incentives

20oz CSD In Store 24 $18.00 $ 18.00 $ 0.75

Aquafina 24-pack water In Store 1 $4.60 $ 4.60 $ 4.60

Aquafina 20oz In Store 24 $12.00 $ 12.00 $ 0.50

Pure Leaf Tea 18.5oz In Store 12 $12.75 $ 12.75 $ 1.06

All 28oz Gatorade In Store 15 $15.15 $ 15.15 $ 1.01

PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost
Qty cost Incentives incentives

Redbull 8.4oz Singles In Store 24 $ 31.40 $ 31.40 $ 1.31

POSTER 1: Powerade 32oz 2/$3.00

POSTER 2: Core 30.4 oz 2/$3.50

15 POSTER 3: Monster 16oz 2/$4.00
SPANNER: 20 oz CSD: 2/$2.50 & Body Armor 16oz: 2/$3

Comment: All of the promos above are Mandatory for members.

THIS IS A PAID ADVERTISMENT

STMA Approved Vendor

Antioxidants rapidly degrade in traditional bottled tea. Not with Tea of a Kind! The tea and yerba mate
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CHRONICLES AUGUST 2018 16