JANUARY 2024
STMA CHRONICLES TABLE OF CONTENTS RIYAZ MOMIN Director IMTIYAZ PRASLA Director ARIF MOHAMMED Director BAHADUR RATNANI Director RAFIK MOMIN Director AHMED BADARPURA President NAUSHADALI MAREDIA Vice. President INAYAT MOMIN Hon. Secretary SHAUKAT MOMIN Treasurer STMA vendor contact list � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 Featured stores of the month � � � � � � � � � � � � � � � � � � � � � � � � � � � � 6 - 7 Retail Theft in the U.S.: It’s a Crime � � � � � � � � � � � � � � � � � � � � � � � � � 14 In The Box January 2024 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 22 January 2024 Promo Sheet � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 23 Can You Have a Seat at the Table If There Is No Table � � � � � � � � � � 20 - 21 BOARD OF DIRECTORS JANUARY 2024 2 STMA Newsletter January 2024
SOUTH TEXAS MERCHANTS ASSOCIATION VENDOR CONTACT LIST COMPANY VENDOR CONTACT NAME EMAIL ADDRESS PHONE NUMBER ALKA HYDRATE WATER ADRIAN MENDIOLA [email protected] 210-385-9264 AMCOM RESEARCH COMPANY BRYAN HENN 412-401-0938 BIG RED (KDP) BENNY JARAMILLO [email protected] 210-669-5360 BIG RED (KDP) DARRYL LEMEAR [email protected] 512-851-6997 BIMBO BACKERY EXPRESS SOUTH RECARDO GONZALEZ [email protected] 510-755-0495 BIMBO BACKERY EXPRESS SOUTH JESSE APOLINAR [email protected] 210-849-5543 BLUE RHINO ROLAND PUREVICH [email protected] 317-919-6992 BLUEBONNET ICE CREAM MELODI ROUHANI - 972-251-2100 BLUEBONNET ICE CREAM BRIAN YBARBO bybarbo@bluebonne�cecream.com 210-267-2799 BREEDEN BENEFIT GROUP TENA GARCIA [email protected] 512-567-9797 BREEDEN BENEFIT GROUP DARELL BREEDEN [email protected] 512-567-9797 BUGS HUNTERS PEST CONTROL INC SILVIA BURGESS [email protected] 210-816-0284 C4 ENERGY MARCUS GONZALEZ [email protected] 210-897-8779 C4 ENERGY MIKE GUTMAN [email protected] 940-315-6523 CELSIUS ENERGY JOE LUETGE [email protected] 561-765-0059 CELSIUS ENERGY ERICH KLEEMAN [email protected] 830-456-1738 CINTAS RYAN WILHITE [email protected] 210-648-3075 CINTAS FIRE JERMY MOYE - 832-641-6693 COKE BRIAN KELLEY [email protected] 210-749-9075 COINCLOUD BITCOIN RICH CARETSKTY - 305-582-0178 COKE JERMY SCHMITTOU jeremy.schmi�[email protected] 210-487-1736 CONGO BRANDS (PRIME AND ALANI) MEGAN DIMAS [email protected] 210-324-3519 ELECTROLIT USA SEAN CUNNINGHAM [email protected] 713-791-4659 EMPIRE PAYTECH KARISHMA SHARIF 713-979-6585 ESSENTIA WATER CHARLONDA MCDONALD [email protected] [email protected] 214-236-7960 EVAMOR WATER GLENN CARTER [email protected] 210-837-1093 FIJI WATER KEN JONES [email protected] 346-386-9842 FRITO LAY EMILY SCHWARTZKOPF-GATEWOOD [email protected] 618-314-3300 GLAZERS - For Alcholic Products Distribu�ons JJ GONZALEZ [email protected] 210-887-8667 GLAZERS - For Non Alcholic Products Distribu�ons JUSTIN TUCKERS jus�[email protected] 210-838-3741 HILAND DAIRY FOODS CURTIS HAMPSTEN [email protected] 210-380-0127 LAW SECURITY PAM WOOD - 210-771-7714 MEXICAN SNACKS MARIO GODINEZ [email protected] 956-440-9127 MODISOFT ZARIFA ARIFI admin@modiso�.com 281-201-6838 NATIONAL BITCOIN KENDALL JASCO 949-329-2845 OCONNOR COMMERCIAL PROPERTY TAX CONSULTANT DEREK PENA [email protected] 210-323-7876 PEPSI KEVIN CUELLAR [email protected] 210-372-3881 PEPSI LARRY MIRELES [email protected] 210-775-8378 PEPSI AYMAN JARADI [email protected] 832-526-7544 PEPSI RAMIRO GARZA [email protected] 210-774-7729 RAPIDXCHANGE SAM HARDIN [email protected] 713-444-1678 REDBULL MANUEL GONZALEZ [email protected] 210-997-2337 REDBULL KENDRA DAVIS [email protected] 210-784-7180 SILVER EAGLE BEVERAGES - For Alcholic Products Distribu�ons DENNIS DIEM [email protected] 210-475-6930 SILVER EAGLE BEVERAGES - For Non Alcholic Products Distribu�ons MARK NAVARRO [email protected] 210-685-6000 SOLVE HR DAN CARDENAS [email protected] 210-912-4002 STMA PRINTING ZEESHAN DHUKA prin�[email protected] 210-672-6006 EXT:109 STMA WAREHOUSE MARIA BEGUM / JASSAD MOMIN [email protected] 210-672-6006 T&D DIST DONA PICE [email protected] 512-755-1068 UPTIME ENERGY TRAVIS WILKERSON twilkerson@up�meenergy.com 409-790-3059 UPTIME ENERGY VENNIE PALMIERI vpalmieri@up�meenergy.com 661-210-9787 WASTE MANAGEMENT CUSTOMER CARE - 800-800-5804 WASTE MANAGEMENT GUZMAN JR. JAMES [email protected] 210-365-9802 XPRESS SANI AARON WOOD [email protected] 210-733-1122 YUMI ICE CREAM GERARDO MORALES [email protected] 120-540-3472 ZEN WATER DUSTIN MEADE dus�[email protected] 832-702-6902 STMA Newsletter January 2024 3
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Houston: 294-0466 EFax: (800) 783-0422 San Antonio: 729-1000 EFax: (800) 783-0422 Mohammed Manji: Mobile: (210) 373-9209 Toll Free: (866) 294-0466 Email: [email protected] Address: 1449 Highway 6 Suite #300 Sugar Land, TX 77478 WebSite: www.empirepaytech.com STMA Newsletter January 2024 5
OF THE MONTH FEATURED STORES STOP N SAVE STMA ID: 3016 6 STMA Newsletter January 2024
OF THE MONTH FEATURED STORES DYESS PARKVIEW MARKET STMA ID: 4087 STMA Newsletter January 2024 7
CALL US TODAY! (832)968-6606 PAYMENT SYSTEMS FREE POS SYSTEM* $$$ Complete payment solution for your business. Contact [email protected] fo rm e info Add Extra Pro Host our Bitcoin ATM at your business location and start earning easy additional revenue. Call usa t (832) 626-078 6 Email us at [email protected] - rmrmor 8 STMA Newsletter January 2024
POINT-OF-SALE ONLINE MOBILE FACE-TO-FACE Faster checkout speeds allow you to complete more transactions and get consumers on their way more quickly aycue Payment Services Easy, Fast and Secure Offers Multiple Payment Solutions for all business types (855)-729-6634 www.paycue.com [email protected] STMA Newsletter January 2024 9
ATHLETIC Brewing Co. 6-PACK CANS Athletic Brewing 6-Pack 12oz Cans Case Cost: $33.55 (4/6/12oz) Unit Cost: $8.39 (6/12oz) Recommended Pricing/Margins • $11.49 = 27% Margin • $11.99 = 30% Margin “GIVE DRY A TRY” Athletic Brewing Co. #1 Non-Alcoholic Brand Family During Jan ‘23 VPC Brand UPC 10167 ATH CERVEZA NA 4/6/12Z CN 8-55352-00898-9 10168 ATH UPSIDE NA 4/6/12Z CN 8-55352-00807-1 10169 ATH LIGHT NA 4/6/12Z CN 8-55352-00894-1 10170 ATH FREE WA NA 4/6/12Z CN 8-55352-00849-1 10171 ATH RUN WILD 4/6/12Z CN 8-55352-00805-7 - THIS IS A PAID ADVERTISTMENT - 10 STMA Newsletter January 2024
- THIS IS A PAID ADVERTISTMENT - STMA Newsletter January 2024 11
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TO STEM THE SHOPLIFTING EPIDEMIC. A better way to address food insecurity is to prevent crime and theft in stores, so they won’t have to close. Lax policies, such as reducing theft from a potential felony to a misdemeanor and no-bail policies for nonviolent crime, have contributed to a nationwide shoplifting epidemic. In the absence of a nationwide policy on how to deal with shoplifting, many retailers encourage their staffers to do nothing at all in an effort to keep them safe. By: Don Longo || Retrieved from: https://csnews.com/retail-theft-us-its-crime POLICY CHANGES ARE NEEDED Retail theft costs retailers more than $110 billion a year, according to the National Retail Federation (NRF). A recent study by Zebra Technologies, a retail solutions provider, found that eight in 10 retailers agree minimizing fraud and shrink is a significant challenge. And in the Convenience Store News 2023 Technology Study, nearly half of the c-store retailers surveyed (44 %) said they planned to invest in technology to reduce theft and shrinkage. Of course, all consumers bear the cost of increased theft and shrinkage, not just in higher prices, but also in the worse cases, the actual flight of retail operations from high crime neighborhoods. We’re all aware of the closings announced by such major retailers as Target, Whole Foods, Walmart, Walgreens and others, often in neighborhoods that could least afford to lose a food store, creating food deserts where people have limited access to healthy and affordable food. It’s gotten so bad in the city of Chicago that the mayor has proposed a city-owned grocery store to fill the void left by retreating retailers. The idea has little merit, though. While a government-run store could probably sustain the inevitable losses longer than a private firm can, those losses would be borne by all the city’s taxpayers. Chicago and other major cities would be better served if they’d support legislation and enforcement of antishoplifting laws and protections for retailers to allow them to prosecute thieves effectively and safely. ARTICLE 2024 JANUARY RETAIL THEFT IN THE U.S.: IT’S A CRIME 14 STMA Newsletter January 2024
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Single bottle purchases at regular retail zenWTR Alkaline Water Promotional Dates: 1/1/24 - 1/31/24 *approximately 9.5 ‡closure & label made from 100% recyclable materials 12 / 23.7 oz Pricing:$13.00/case ($3.00 discount) SRP: 2/$4 GM: 45.8% Pricin g: $15.00/case ($4.00 discount) SRP: 2/$4.50 GM: 44.4% Available From: Glazer'sBeer&Beverage FrioDistributing Southern Distributing Keg1 O'Neal Capital Reyes Distributing STMA Member Shelf Payment Available Ultra-Pure Vapor Distilled Water In Bottles Made From 100% Recycled† Ocean-Bound Plastic 12 / 1 Liter 16 STMA Newsletter January 2024
** Please note that above are SRP Available in Bexar, Atascosa, Frio, Wilson Counties (price subject to change) Ultra 12pk/16oz cans Available: 1/2/23 Size: 12pk- 16oz Cans Cost: $31.36 New Discount $2.64 Unit: $15.68 Item #16998 UPC: 0-18200-20264-3 20 case Ultra 12pk/16oz display =$627.20 20 * $19.99– 21.5% margin = $799.60 sales 20 cases = $172.40 in gross profit - THIS IS A PAID ADVERTISTMENT - STMA Newsletter January 2024 17
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INSTALLATION & DELIVERY CONTRACTORS, TECHNICIANS, SALES REPS WANTED Walk-in Coolers & Freezers Beer Caves New Construction Commercial & Industrial Refrigeration FINANCING AVAILABLE ( 8 3 3 ) 7 8 0 - 3 1 3 2 s a l e s @ c o m m e r c i a l r e f r i g e r a t i o n c o . c o m w w w . c o m m e r c i a l r e f r i g e r a t i o n c o . c o m STMA Newsletter January 2024 19
YOU MUST CLOSELY OBSERVE YOUR CUSTOMERS, COMMUNITY AND COMPETITORS. The stories of Blockbuster, Kodak (camera film), Nokia and Blackberry (flip phones and communication devices), and MapQuest (personalized maps) are the punchline of often-told case studies. Looking back, we can see where these companies missed their opportunities or made the wrong strategic decision. But hindsight is 20/20. It is much more difficult to recognize these changes in real time. By: Roy Strasburger || Retrieved from: https://csnews.com/can-you-have-seat-table-if-there-no-table TO STAY AHEAD OF CHANGES, You need to visit Bend, Ore. Momentous shifts in history are often memorialized in museums, on battlefields, or inscribed on historical markers along the road. For every epic triumph or success, there is usually a corresponding tragic defeat or humbled also-ran. Often, for astute students of history, more can be learned from the tragedies than from the triumphs. Bend is famously the location of the last remaining Blockbuster video rental store. In its heyday, Blockbuster had more than 9,000 locations around the world. It was, without a doubt, the behemoth of at-home entertainment and pundits predicted that Blockbuster would put movie theaters out of business. However, the Blockbuster of old is the posterchild for what happens when your industry is disrupted and you don’t adapt accordingly. Blockbuster’s dominant position was initially assaulted by Netflix providing DVDs through the mail (remember those?) and then by online companies such as cable providers, Hulu and Netflix (again) offering movies on demand. No longer did you have to wait for your favorite movie to be shown at a set time on a TV channel or rummage through the leftover video tapes and DVDs at your local rental store — not to mention having the joy of rushing to return them to avoid late charges. But what if there was something even more insidious than these examples? All of the companies mentioned above were left behind because of a change in technology that was either counter to their established business models or they felt it was just a “flash in the pan” that would never last. We can mark the day that Netflix opened for business and when the first smartphone was introduced. What about the disruption that is never announced? ARTICLE 2024 JANUARY CAN YOU HAVE A SEAT AT THE TABLE IF THERE IS NO TABLE? 20 STMA Newsletter January 2024
Let’s consider the furniture industry — I know, this is a bit off tangent, but stay with me. The manufacturers and sellers of old-style furniture, the kind you hand down from generation to generation (or at least give to your kids for their first apartment or house) are having a hard time. As reported in The Hustle, Hooker Furnishing, a manufacturer that sells furniture to Wayfair, Macy’s and others, reported that its second-quarter 2023 revenues fell by 36 percent. Luxury furniture brand Restoration Hardware saw a 19 percent sales drop in Q2. And Noble House Home Furnishings, which supplies furniture to Amazon and Target, recently filed for bankruptcy. These changes are not the result of a change in technology. They happened because customer demand and spending habits changed. Several things are in play here. Inflation has had an impact. As fine furniture becomes more expensive, first-home buyers are feeling the pinch between interest rate increases and the reactivated burden of student loan debt. Rising house prices and rents also mean that people are living longer with their parents. All of these things make sense and are the obvious impacts of the current economic The good news is that you have time to change and adapt your business. The Vision Group Network has put out three Vision Reports talking about the business case around EV charging. To be successful, you need to have a charging program that is fair to you, an equipment provider that will reliably maintain the chargers, and a store offer that will attract customers so that they will spend time and money in your store while they charge their vehicle. But beware, the furniture example is much more difficult to detect. In order to stay ahead of chang Let’s start with your customers: What are they buying? How often are they buying it? What do they ask for? And what products complement those items? For example, if your customers are buying prepackaged sandwiches on a regular basis, should you be offering prepackaged salads or pasta dishes, or even start an inhouse made-to-order sandwich program? The same with coffee purchases. Are you offering flavors? Should you put in a cappuccino machine or a bean-to-cup program that makes a fresh cup each time? Or should you go out on a limb and put in a Boba Tea offer before one pops up across the road? Watch closely how your community is evolving. Are your condition. But it is not all about the money. According to a survey done by Architectural Digest in June 2023, 39 percent of Generation Z and millennials are planning on moving in 2023 and most only expect to be in a place for two years. Because of the frequency of their moves, these people travel light. Whereas buying a bedroom set was once considered an investment in heirloom furniture, this group either rents their furniture or buys inexpensive pieces from retailers such as Ikea and disposes of them when they leave. The demand for cheap, disposable furniture puts pressure on manufacturers to lower costs, which leads to less durable furniture, which leads to it being left on the curb when the moving van leaves. I don’t know if this is going to be a long-term trend or not, but if you are the maker of fine solid pine furniture, you would not have seen the “aha” moment when things started to change. You would have noticed a gradual decline in sales, which might ultimately lead to financial straits — and becoming the Idanäs (a model of table available at Ikea) on the side of the road. regular customers having kids or becoming empty nesters? Are more people moving into the neighborhood and do they have different ethnic or cultural tastes? Are there more people in your area that have special needs or are housebound who would benefit from a home delivery service? Your customer base is always changing and you need to be aware of it. Targeted ads and social media influencers can change your customers’ buying habits without you being aware of it. We are no longer influenced by the same TV shows, radio stations or magazines. You have to be aware of what your customers want. Finally, watch what other businesses in your area are doing. Keep in mind that your competition is not just the convenience store across the street, but your local grocery store, drugstore, coffee shop and bakery, as well as online platforms such as Uber Eats, DoorDash and Instacart. Visit your physical competitors at least once a month to see what they are selling and promoting — they may be seeing things that you’ve missed. Check the online platforms once a week to see what specials they are promoting, what type of food or product they are spotlighting, and follow your competitors’ Instagram accounts. A good idea not copied is a good idea wasted. So, how does this relate to your convenience store? Both of these examples apply to your business. You are going to see when the Blockbuster-style technology shift happens. In fact, you are already seeing it. Electric vehicles (EVs) are here, and their use will continue to grow and have an impact on your business, especially if you sell fuel. It won’t happen overnight. Netflix started in 1997 and Blockbuster didn’t declare bankruptcy until 2010. STMA Newsletter January 2024 21
SPANNER POSTER COOLER DO0R DECALS SHELF TALKER IN THE STMA BOX JANUARY 2024 22 STMA Newsletter January 2024
Blended Margin% is based on 70% Promo and 30% Regular Sale Vendor PROMO PRODUCTS Promo Type Case Qty Regular Price Promo invoice cost Off Invoice Incen�ve Net cost a�er incen�ves [On Invoice] Net unit cost Promo Pricing Net promo Margin % Suggested Retail Price Blended Margin% Spanner & Posters Promo�ons: Smart Water 1 Ltr - 2 / $5.80 12 24.00 $ 20.76 $ $ - 20.76 $ $ 1.73 2 / $5.80 40.34% $3.59 43.78% Gold Peak Tea 18.5 Oz - 2 /$5.00 12 18.84 $ 17.76 $ $ - 17.76 $ $ 1.48 2 / $5.00 40.80% $2.79 42.65% Pepsi Frap13.7oz & STBX Double Shot & Triple Shot 15 (Mix & Match) - 2 / $7.00 Poster 1 & Digi�al Media 12 33.39 $ 28.60 $ 28.60 $ $ 2.38 2 / $7.00 31.90% $4.79 37.41% KDP / BigRed CSD 20 OZ - 2 / $4.00 Poster 2 24 30.18 $ 28.80 $ 28.80 $ $ 1.20 2 / $4.00 40.00% $2.39 42.94% Redbull Red Bull 12 oz - 3 / $8.50 Poster 3 24 53.45 $ 49.95 $ 49.95 $ $ 2.08 3 / $8.50 26.46% $3.99 37.15% In-Stores & Digital Media Promo�ons: KDP / BigRed Snapple 16 oz / 15.90 oz - 2 /$3.00 12 15.80 $ 11.00 $ 11.00 $ $ 0.92 2 / $3.00 38.89% $1.69 40.95% KDP / BigRed Vita Coco 500 ml PET - 2 /$5.60 12 25.00 $ 20.00 $ 20.00 $ $ 1.67 2 / $5.60 40.48% $3.19 42.66% KDP / BigRed Deja Blue 1 Ltr - 2 /$2.00 15 13.50 $ 9.00 $ 9.00 $ $ 0.60 2 / $2.00 40.00% $1.69 47.35% C4 Energy C4 Performance Energy 16 oz 2 /$5.00 12 20.00 $ 18.00 $ 18.00 $ $ 1.50 2 / $5.00 40.00% $3.29 44.32% Redbull Energy 8 oz - 2 / $5.00 24 40.75 $ 39.75 $ 39.75 $ $ 1.66 2 / $5.00 33.75% $2.99 37.01% Redbull Energy 12 oz - 3 /$8.50 24 53.45 $ 49.95 $ 49.95 $ $ 2.08 3 / $8.50 26.46% $3.99 32.87% Pepsi Aquafina & Brisk Tea 1 Ltr (Mix & Match) - All Year Promo 2 / $3.50 when not on spanner/poster In Store / Digital Media 15 All Year 15.00 $ 15.00 $ $ 1.00 2 / $3.50 42.86% $2.29 46.90% Coke Minute Maid Juice 12 oz 2 / $4.89 In Store / Digital Media 24 37.68 $ 35.52 $ 35.52 $ $ 1.48 2 / $4.89 39.59% $2.79 41.80% Coke Dasani 16.9 oz /24 pk In Store / Digital Media 1 6.90 $ 4.40 $ 4.40 $ $ 4.40 1 / $5.99 26.54% $5.99 26.54% Fritolay XXVL 2.49 Flamin' Hot & Intense (1.75-2.75 oz) - 2 /$4.00 In Store & Digital 1 1.74 $ 1.54 $ 1.54 $ $ 1.54 2 / $4.00 23.00% $2.49 30.58% Fritolay XL $3.69 Sabritas Flavors (6.0 - 8.25 oz) - 2 /$6.00 In Store & Digital 1 2.72 $ 2.41 $ 2.41 $ $ 2.41 2 / $6.00 19.67% $3.69 27.18% *** Redbull 12 oz and Fritolay Value blended margin 50% | 50% Redbull In Store JAN 2024 PROMO (Please Note: It is Mandatory for members to run all the Promos) Spanner Coke SOUTH TEXAS MERCHANTS ASSOCIATION JANUARY 2024 PROMO (Please Note: Its Mandatory For Members to run all the promos) STMA Newsletter January 2024 23
ADDRESS 12054 Starcrest DR. San antonio. TX-78247 HOURS OF OPERATION: Mon - Fri 9am to 5pm STMA WHOLESALE: Ph: (210) 672 6006 STMA PRINTING Ph: (210) 672-6006 EXT:109 STMA COOP OFFICE Ph: (210) 826 3786 Fax: (210) 672 2898 www.mystma.com QUEST FUEL Branding (210)-383-2829 Dispatch (210)-632-1894 Invoicing (210)-672-6039 GET IN TOUCH SOUTH TEXAS MERCHANTS ASSOCIATION