Newsletter December 2019

Chronicles
December 2019
WHATS INSIDE:

DONT LEAVE YOUR CAR
UNATTENDED TO WARM UP OR

GET FINED $500

PAGE - 5

BEING IN 100% COMPLIANCE
ALWAYS PAYS OFF

PAGE - 4

FEATURED STORE OF THE
MONTH

PAGE - 7

quick trip: launches jolly
town mobil app compitition

PAGE - 8

YESWAY: ADD MUSIC TO YOUR
STORE

PAGE - 9

DECEMBER PROMO SHEET

PAGE - 11

CHRONICLES DECEMBER 2019 1

STMA BOARD CONTENTS

President STMA CHRONICLES - DECEMBER 2019
Mustak Ali
Vice President 3 STMA VENDOR CONTACT LIST
Saleem Ali 5 HOLIDAY TIP: DON’T LEAVE YOUR
Honorary Secretary CAR UNATTENDED OR GET FINED
Ahmed Badarpura FOR $500
Treasurer 6 BEING IN 100% COMPLIANCE
Inayatali J Momin ALWAYS PAYS OFF
7 FEATURED STORE OF THE MONTH
Director 8 QUICK TRIP: LAUNCHES
Nooru Lalani JOLLYTOWN MOBILE APP CONTEST
9 YESWAY: ADD MUSIC TO YOUR
Director STORE
Imtiyaz Prasla 11 DECEMBER 2019 PROMO SHEET

Director
Naushadali Marediya

Director
Karim J Ali

Director
Rukmuddin Momin

Office:
12054 STARCREST DR.

SAN ANTONIO.
TX-78247

MON- FRI 9AM TO 5PM
PH:210-826-3786
FAX:210-672-2898

WWW.MYSTMA.COM

STMA Wholesale:

PH: (210) 672-6006

2 CHRONICLES DECEMBER 2019

STMA VENDOR CONTACT LIST

VENDOR NAME CONTACT PERSON CONTACT NUMBER

COKE Mark Chapin (ASM) (210) 793-3293
(210) 394-3546
COKE Devlin Howton (ASM) (210) 452-1581
(210) 669-3219
PEPSI George Montoya (702) 460 7536
(210) 784 7180
BIG RED Ma�hew Garcia (210) 849-5543
(800) 800-5804
REDBULL Ray Nocoon (210) 365-9802
(210) 672-6006
REDBULL Kendra Davis (210) 672-6006 ext. 109
(877) 602-6634 ext.1202
FRITO LAY Jesse Apolinar (210) 988-7716
(210) 236-2221
WASTE MANAGEMENT Customer Care (210) 771-7714/ (210) 340-0306
(210) 403-4092
WM FOR NEW CUSTOMERS Rachel Flores (512) 567-9797
(281) 850-9704
STMA WAREHOUSE Sabiha (832) 641-6693
(210) 325-1032
STMA PRINTING Gus (940) 867-8256
(512) 923-3390
MODISOFT Nashila Nathoo (512) 755-1068
(713) 861-1200
CINTAS Rick Mar�nez (210) 380-0217
(210) 980-3751
APC PEST CONTROL Sal Caballero (281) 568-4443
(713) 222-2291
LAW SECURITY Pam Wood (713) 962-5173

TCEQ COMPLIANCE SPECIALIST Armando (832) 882-5555

BREEDEN BENEFIT GROUP Darell Breeden (832) 489-8020

CINTAS FIRE JG Mehrmann

CINTAS FIRE Jeremy Moye

GLAZERS/TEA OF A KIND Andrew Kippes (DSM)

SNYDERS LANCE Larry Bankhead

BLUE RHINO Jay Quintanilla

T & D DIST Donna Price

YUMI ICE CREAM Jim LeMay

HILAND DAIRY Cur�s Hampsten

TASTEE KREME (BLUE BUNNY) Brian Ybarbo

ATM LINK Minhas Vellani

JAVA TO GO Rabia Shamsi

OCONNOR Kirk L. Ward

ADVANCE LED Amir Ali

CSC AIR SERVICES Rajmohan Kuniyil

CHRONICLES DECEMBER 2019 3

NOVEMTBhisEis aRpaid-adDvertEisemCenEt MBER

Ask Your Yumi Representative For Details…

POWER UP THE DAY

“2 for $4”

Or one (1) at Reg Price

“2 for $3”

Or one (1) at Reg Price

www.yumiicecream.com Counter Rack
Floor Rack
4
CHRONICLES DECEMBER 2019

holiday tip

don’t leave your car unattended to warm up or get fined $500

Retrieved from: https://ktxs.com/news/local/leaving-running-car-unattended-is-illegal-in-texas

ABILENE, Texas County Sheriff’s Office. In starter “If you have a remote
fact, the Texas Anti-Idling Law start for your vehicle, then you
— With the colder makes it illegal to do on public can use that, but otherwise you
streets and roadways. “The are going to have to sit in your
temperatures, you law is in order to keep people car to warm it up,” said Griffin.
from jumping into the car and If you leave your key in
might be tempted to leave your taking off,” said Griffin. While the ignition and the vehicle
not illegal, doing so in your running unattended, you can
car running so it can warm up driveway could be risky too. be fined up to $500.
According to the FBI, nearly
while you get ready for work. 500,000 cars are stolen every
year. many of those were left
Although a warm vehicle is unattended. If you like to heat
up your car before work, you
nice on a cold winter morning, might want to invest in a remote

leaving it running unattended

could make it easier for

someone to steal. “You can’t

leave your keys in your vehicle

and let it run just in order to

warm it up,” says Sergeant

Cliff Griffin with the Taylor

CHRONICLES DECEMBER 2019 5

beinG in 100% compliance
always pays off!

We did 4 lucky draw from all those members who were
consistently in compliance for the past 1 year. Following

members were picked:

1. STMA ID: 3790 NYS FOOD MART,
Owner: KAMAAL HIRANI

2. STMA ID: 4042 410 CORNER STORE,
OWNER: KAHIR CHAROLIA

3. STMA ID: 3855 PAPPA ZIPS,
OWNER: ROSHAN JESANI

4. STMA ID: 3556 FRIENDS FOOD MART,
OWNER: ZULFIQAR ALI

6 CHRONICLES DECEMBER 2019

CHRONICLES DECEMBER 2019 7

Article

Know your Competitors

QuikTrip: Launches JollyTown Mobile App Contest

Retrieved from: https://www.convenience.org/Media/Daily/2019/Nov/15/3-QuikTrip-Launches-JollyTown-Mobile-App_Marketing

QuikTrip has launched PlayStation 4s and iPads, to with them for their purchases.”
a brand-new holiday name a few. These prizes will
campaign—the be awarded Dec. 10 to 23. To participate in
“JollyTown” mobile app JollyTown, QT customers
contest through the QT app. JollyTown offers should download the QT
For every purchase through digital prize scratchers and mobile app, log in and verify
the QT mobile app during entries into our grand prize their account, and complete a
the program, customers are giveaways, combined in an purchase using the mobile app
entered for a chance to win a exciting experience on our between Nov. 1 and Dec. 23,
variety of limited prizes, such mobile app,” said Mattie 2019. Each order is a separate
as Bluetooth speakers and Garrison, QuikTrip digital entry for prizes. Customers are
headphones, YETI Hopper properties manager, in a press allowed one scratcher per day
Coolers, Microsoft Xbox release. “We designed it with regardless of their orders
Ones, Samsung Smart TVs our customers in mind, as a fun
(43”), Nintendo Switches, and unique way to share prizes

8 CHRONICLES DECEMBER 2019

Article

Know your Competitors

YESWAY: Add Music to your Store!

YESWAY Yesway Selects MTI Digital to Provide In-Store Music and Messaging For Its Stores
SOURCE MTI Digital
Convenience Store Chain Says YES to Custom Music to Enhance the Customer Experience

MIAMI BEACH, Fla., Nov. 5, 2019 /PRNewswire-PRWeb/ -- MIAMI BEACH, Fla., Nov. 5, 2019 /PRNewswire-PRWeb/

Yesway, a rapidly Procurement Manager. “The MTI acquire, improve and rebrand 500
growing and innovative music program was designed convenience stores in selected
specifically for Yesway and the regions of the United States over
convenience store feedback from our customers the next several years
and our associates has been
chain, based out of Des Moines, overwhelmingly enthusiastic. We Yesway also has
found the right partner for this their own Yesway Debit and
Iowa, has partnered with MTI project in MTI Digital.” promotes:

Digital to create a custom in-store [ ]“Save 10¢ on
every gallon*”
music and messaging program

for its stores. Yesway’s customers

and associates will hear a unique

mix of contemporary, classic rock Yesway’s swiftly

and country music. expanding portfolio currently

consists of 150 stores located

“We are very excited to in Iowa, Kansas, Missouri,
bring music and messaging to our
stores and at our pumps,” said Oklahoma, Texas, Nebraska,
Alan Adato, Merchandising and
New Mexico, South Dakota,

and Wyoming. Yesway plans to

Every time customers pay with Yespay™ Debit, they enjoy an instant price rollback of 3¢ 9
per gallon. Plus, for the first 30 days, they will receive an additional discount of 7¢ per gallon at
the time their checking account is debited – a total of 10¢ per gallon. Yespay™ Debit is currently
available at select Iowa locations

CHRONICLES DECEMBER 2019

This is a paid advertisement CHRONICLES DECEMBER 2019

December

Dec 1st – 31st (Frito Lay P13W1 – P13W4)

Promotion PPW’s Innovation/New 2019 Merchandising
Item Clip Strips Compliance on
Buy XL Lays & Promotion
Munchies 2/$6 TIMING: Nov 24 – Dec 21 December
(12x4 – 13x3) Destination: Side of FEM or High All In One Rack or Cardboard
MERCHANDISING: Pre- Weekender Display to support
Packed Weekender Traffic Perimeter
PRODUCT DETAILS: $1.89 Accounts $300> monthly promotion
(XXVL)
1
• Accounts with a WSA
> $300

• Destination: All in
One Rack
or high traffic area

Must Buy 2 for $6 Pricing

$3.49 XL Lays off invoice discount TIMING: Dec 9 - 31

SDV (cost): $2.57 MERCHANDISING: Pre- December
PA: $0.17 Packed Weekender Innovation
Final Cost: $2.40 PRODUCT DETAILS: $1.89 • Accounts with a WSA
Margin: 20% (XXVL) > $300
Promo: $3.00 • Destination: All in One
• Accounts with a WSA > Rack
$300 or high traffic

• Destination: All in One
Rack
or high traffic area

SDV (cost): $2.42 TIMING: Dec 22 – Jan 24
PA: $0.14
Final Cost: $2.28 MERCHANDISING: Pre-
Margin: 24% Packed Weekender
Promo: $3.00 PRODUCT DETAILS: $1.89
(XXVL)
Accounts with a WSA >
$300

PepsiCo Confidential

10

CHRONICLES DECEMBER 2019 DECEMBER Promo Sheet 2019 *Blended Margin% is
based on 70% Promo
and 30% Regular Sale

PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo Net promo Regular SRP Blended
Pricing Margin % Margin%
Qty cost Incentives incentives 2/$2 $ 1.09
2/$6 41% $ 3.49 42%
Grandma Cookie Poster 1 1$ 0.59 $ 0.59 $ 0.59 2/$6 20% $ 3.29 23%
$3.49 Lays - All Flavors (5 - 8 oz) - Bundle Buy Shelf Taker Promo 24% 26%
$3.29 Munchies SM (8 oz) - Bundle Buy Shelf Taker 1$ 2.40 $ 2.40 $ 2.40 Pricing Net promo Regular SRP Blended
2/$3 Margin % Margin%
1$ 2.28 $ 2.28 $ 2.28 38% $1.99 42%
Promo Net promo Blended
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Pricing Margin % Regular SRP Margin%
36%
Qty cost Incentives incentives 35% $1.99 41%
28% $2.99 48%
VitaminWater In Store 4up 12 $ 11.19 $ 11.19 $ 0.93 30% $3.99 41%
$4.99 46%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost 20% $5.99
38%
Qty cost Incentives incentives Net promo Regular SRP
Margin % Blended
Big Red 20oz CSD Poster 2 24 $ 23.00 $ 23.00 $ 0.96 2/$3 $3.99 Margin%
Sunkist & RC 20oz In Store 4up 24 $ 15.50 $ 15.50 $ 0.65 $0.99 38% $3.49
Big Red 2ltr Shelf Taker 8$ 9.60 $ 9.60 $ 1.20 2/$3.33 $1.99 42%
Snapple 16oz & 18.5oz In Store 4up 12 $ 10.50 $ 10.50 $ 0.88 2/$2.50 28% $5.49 41%
32% $1.49 36%
Bai 18oz In Store 4up 12 $ 14.40 $ 14.40 $ 1.20 2/$3.00 9% $1.59 14%
30% $2.49 37%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo 25% 32%
Qty cost Incentives incentives Pricing 35% Regular SRP 43%

13.7oz Frapp. All 15oz Starbucks Double Shot. All 15oz Spanner 12 $ 22.50 $ 22.50 $ 1.88 2/$6 Net promo $5.49 Blended
Starbucks Triple Shot In Store 8$ 8.61 $ 8.61 $ 1.08 2/$3 Margin % $6.49 Margin%
2Ltr Crush, Manzanita Sol, Mist, Mug In Store 12 $ 13.50 $ 13.50 $ 1.13 2.$3.33 $1.39
AMP 16oz Spanner 2$ 8.20 $ 8.20 $ 4.10 2/$9 16% $1.39 18%
Pepsi 12pk CSD In Store 15 $ 11.50 $ 1.00 $ 10.50 $ 0.70 2/$2 23% $2.49 25%
Aquafina & Brisk 1ltr In Store 24 $ 20.00 $ 20.00 $ 0.83 2/$2.22 35% $3.49 41%
20oz Flavors: Crush, Mist, Mug, Sol, Schweppes Poster 3 24 $ 26.50 $ 3.00 $ 23.50 $ 0.98 2/$3 41% $2.89 46%
Rockstart 16oz & 15oz 45% 48%
46% Regular SRP 53%
PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo 27% 36%
For Corpus Members ONLY Qty cost Incentives incentives Pricing Net promo $2.69 Blended
Margin % $2.29 Margin%
12-pack cans In Store 2$ 8.40 $ 8.40 $ 4.20 $4.99 26% 28%
Aquafina 24-pack water 33% 35%
Aquafina 1-Liter In Store 1$ 4.60 $ 4.60 $ 4.60 $5.99
Vita Ice
Game Fuel In Store 15 $ 9.60 $ 9.60 $ 0.64 $0.99
Pure Leaf tea 18.5oz
Gatorade 28oz In Store 12 $ 7.00 $ 7.00 $ 0.58 $0.99

In Store 12 $ 13.20 $ 13.20 $ 1.10 $1.99

In Store 12 $ 13.00 $ 13.00 $ 1.08 2/$3.00

In Store 15 $ 18.30 $ 18.30 $ 1.22 2/$3.50

PROMO PRODUCTS Promo Type Case Promo invoice STMA Net cost after Net unit cost Promo
Qty cost Incentives incentives Pricing

Redbull 12oz In Store 24 $ 44.40 $ 44.40 $ 1.85 2/5.00
Redbull 8.4oz
In Store 24 $ 33.90 $ 33.90 $ 1.41 2/$4.22

POSTER 1: Grandma Cookie 2/$2
POSTER 2:
POSTER 3: Big Red 20oz CSD 2/$3
SPANNER:
All 16oz Rockstart & 15oz Organic 2/$3

All 13.7oz Frapp. All 15oz Starbucks Double Shot. All 15oz Starbucks Triple Shot 2/$6 and All 12 Pack CSD 2/$9

Comment: All of the promos above are Mandatory for members.

11

This is a paid advertisement
12 CHRONICLES DECEMBER 2019