Newsletter_August2017_1

August 2017

Western Refining tops the sixth-annual ranking....... pages 4-5

CONVENIENCE STORE BUC-EE’S 1​ 20-FUEL
CHAIN QUIKTRIP TO OPEN PUMP, LARGEST-EVER
100 STORES IN AUSTIN, GAS STATION EXPANDING
SAN ANTONIO
TO FLORIDA
PAGE # 6
PAGE # 14

STMA PREFERRED VENDORS Vendor Name Contact Person Contact #

A-1 Fire & Safety Office 210- 342-5518
Airup Office 1-888-272-5980
Amerigas Kimberly Sinclair 210-323-5183
ASG Security Izzy Zillalobos 210–382-2278
Big Red Benny Jaramillo 210– 662-4410
Breeden Benefit Group Darrell Breeden 512- 567-9797
Cintas Lindsey Marmolejo 210- 224-6321
Coca-Cola Devlin Howton 210- 394-3543
CS Koida LLC Michael Lee 512- 394-8984
Del Norte Foods Gustavo Leal 210- 845-3515
Facility Service Cliff Peterson 210- 482-9998
Fresh Air Filter Services George Dauberman 210- 241-9578
Frito Lay Jesse Apolinar 210- 849-5543
Frito Lay- Corpus Christi Gabe Menchace 956- 369-3292
Galaxy Credit Card Riyaz Maknojia 281- 850-8775
GSC Pete Bowles 210- 533-1281
Hiland Dairy Curtis Hampsten 210–380-0217
Leo Chips Steve 210- 396-8175
Orkins Dan Hatcher 210- 946-2925
Pepsi George Montoyas 210-452-1581
Phillip Morris USA Susan 210– 387-0645
Pinnacle Propane Express Raheed Richardson 281- 780-4783
Prestige Pest Control Paul Clark 210- 822-7378
Property Tax Frank Timmerman 210- 224-9245
Quality Nozzle Company Anil Momin 800- 243-0954
Quick Ice Pyaarali Jiwani 210-322-4791
Red Bull Gerad Valdez 210- 661-6664
Star Lighting Houston Moiz Momin 832- 878-7533
Swisher Dan Karlbach 210- 733-1122
T & D Dist Donna Price 512- 755-1068
Tastee Kreme (Blue Bunny) Brian Ybarbo 210- 980-3751
TCEQ Nathan Weiss 210- 490-3096
Texas Inventory Rahim Charolia 210- 473-3208
The Hershey Company Bridget Binning 254- 498-8562
Toms & Lance Allen Pundt 210- 227-1702
Universal Credit Card Nooruddin Khawaja 832- 419-7071
Waste Managment Rachel Flores 210- 619-7749
World Pay Tanya Ali 678- 587-1279
Yumi Ice Cream Frank Martinez 210- 227-9864

2 STMA CHRONICLES - AUGUST 2017

STMA BOARD CONTENTS

President     STMA CHRONICLES - AUGUST 2017                                   
Sadruddin Sarfani
4-5 Top 20 growth chains -Cover Article
Vice-President
Nizarali Maredia 9-12 STMA Wholesale monthly promotion sheet

Honorary Secretary 14 Convenience store chain QuikTrip to open
Amin P Mohammad 100 stores in Austin, San Antonio- Article

Treasurer 16 STMA Communication
Amin V Mohamed
18-19 Monthly promotions and promo sheet
Director
Iqbal Karediya
Paid Advertisement
Director
Hasam Ali

Director
Nooru Lalani

Director
Inayatali J Momin

Director
Mustak Ali

Director
Saleem Ali

Director
Rukmuddin Momin

Director
Noorallah Dhuka

Director
Rahim Ali

_________________
OFFICE:

1777 NE LOOP 410
SUITE 1200

SAN ANTONIO,
TX-78217

MON - FRI 9AM TO 5PM

PH: 210-826-3786
FAX: 210-826-8383
WWW.MYSTMA.COM

STMA CHRONICLES - AUGUST 2017 3

Cover Article

CSNews

NATIONAL REPORT — The Convenience Store News Top 20 Growth Chains list is back, and this year, El
Paso, Texas-based Western Refining Inc. joins the ranks atop the annual ranking

The CSNews Top 20 Growth Chains Top States for U.S. Convenience
report is based on store count figures Convenience Stores Stores
provided by TDLinx, a service of
Nielsen. This is the sixth year that as of 12/31/16 as of 12/31/16
CSNews has partnered with TDLinx
to identify the c-store retailers that 1. Texas 15,671 stores 2017 — 154,535 (+0.2%)
added the most convenience stores 2. California 11,774 2016 — 154,195 (+0.9%)
in the past year. 3. Florida 9,930 2015 — 152,794 (+0.9%)
The period analyzed was January 4. New York 2014 — 151,282 (+1.4%)
2016 to January 2017. Wherever 5. Georgia 8,570 2013 — 149,220 (+0.7%)
possible, the TDLinx numbers 6. North Carolina 6,761 2012 — 148,126 (+1.2%)
were confirmed by the companies. 7. Ohio 6,306 2011 — 146,341 (+1.2%)
TDLinx defines a convenience store 8. Michigan 5,635 2010 — 144,541 (-0.2%)
as a store that includes a broad 9. Pennsylvania 4,833 2009 — 144,875 (-1.0%)
merchandising mix, extended hours 10. Illinois 4,787 2008 — 146,294 (+0.8%)
of operation, and a minimum of 500 4,737 2007 — 145,119 (+3.2%)
SKUs. Fueling stations with small 2006 — 140,655 (+1.8%)
kiosk stores do not meet the official according to the 2017 NACS/Nielsen 2005 — 138,205 (+5.8%)
definition and thus are not reflected Convenience Industry Store Count 2004 — 130,659 (-1.3%)
in TDLinx’s figures.. 2003 — 132,424 (+6.4%

4 STMA CHRONICLES - AUGUST 2017

No. 1 No. 2 No. 3 No. 4

Western Refining Inc. GPM Investments LLC Sunoco LP CST Brands Inc.
El Paso, Texas Richmond, Va. Dallas San Antonio

2017 Store Count: 542 2017 Store Count: 849 2017 Store Count: 2,998 2017 Store Count: 1,167
2016 Store Count: 247 2016 Store Count: 672 2016 Store Count: 2,875 2016 Store Count: 1,049
Increase: 295 (119.4%) Increase: 177 (26.3%)
Increase: 123 (4.3%) Increase: 118 (11.2%)

No. 5 No. 6 No. 7. No. 8

Kwik Trip Inc. 7-Eleven Inc. Croton Holding Co. C.A.R. Enterprises Inc.
La Crosse, Wis. Irving, Texas Pittsburgh, Pa. Upland, Calif.
2017 Store Count: 553 2017 Store Count: 8,396
2016 Store Count: 487 2016 Store Count: 8,331 2017 Store Count: 95 2017 Store Count: 97
Increase: 66 (13.6%) Increase: 65 (0.8%) 2016 Store Count: 33 2016 Store Count: 41
Increase: 62 (187.9%) Increase: 56 (136.6%)

No. 9 No. 10 No. 11 No. 12

Pilot Flying J Love’s Travel Stops & TravelCenters of America Casey’s General Stores
Knoxville, Tenn. Country Stores Inc. LLC Inc.
2017 Store Count: 652
2016 Store Count: 598 Oklahoma City Westlake, Ohio Ankeny, Iowa
Increase: 54 (9%) 2017 Store Count: 416 2017 Store Count: 488 2017 Store Count: 1,947
2016 Store Count: 364 2016 Store Count: 447 2016 Store Count: 1,908
No. 13 Increase: 52 (14.3%)
Increase: 41 (9.2%) Increase: 39 (2%)
Nouria Energy Corp.
Worcester, Mass. No. 14 No. 15 No. 16

2017 Store Count: 116 Wallis Companies Exxon Mobil Corp. (tie) Mirabito Energy Products
2016 Store Count: 82 Cuba, Mo. Irving, Texas (tie)
Increase: 34 (41.5%)
2017 Store Count: 66 2017 Store Count: 3,365 Binghamton, N.Y.
No. 17 2016 Store Count: 34 2016 Store Count: 3,335 2017 Store Count: 102
Increase: 32 (94.1%) 2016 Store Count: 72
Sheetz Inc. Increase: 30 (0.9%) Increase: 30 (41.7%)
Altoona, Pa.
2017 Store Count: 542 No. 18 No. 19 No. 20
2016 Store Count: 514
Increase: 28 (5.4%) Holiday Cos. Inc. (tie) Wawa Inc. (tie) QuikTrip Corp.
Minneapolis Wawa, Pa. Tulsa, Okla.

2017 Store Count: 524 2017 Store Count: 748 2017 Store Count: 746
2016 Store Count: 497 2016 Store Count: 721 2016 Store Count: 726

Increase: 27 (5.4%) Increase: 27 (3.7%) Increase: 20 (2.8%)

STMA CHRONICLES - AUGUST 2017 5

Paid Advertisement

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6 STMA CHRONICLES - AUGUST 2017

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STMA CHRONICLES - AUGUST 2017 7

Paid Advertisement

Call Today - 210-227-9864

2 for $3

Bundle Promotion Details V-8 Splash Energy
Unit Cost $1.07 $0.89 $1.32
Buy 3 cases on one invoice – Promo OI ($0.12) ($0.12) ($0.33)
Get an additional Unit Cost $0.95 $0.77 $0.99
Unit Retail $1.50 $1.50 $1.50
V-8/Splash - $1.44/cs OI Profit $ $0.55 $0.73 $0.51
Energy - $3.96/cs OI Profit % 37% 49% 34%

* Full Shelf Program customers receive an additional $.10 off per unit every day
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* Ask your Yumi Sales Representative for details

Case Cost $19.08
Promo OI ($1.92)
Net Cs Cost $17.16
Unit Net Cost $1.43
Unit Retail $2.50
Unit GP$ $1.07
Unit GP%
43%

8 STMA CHRONICLES - AUGUST 2017

VA L I D F RO M AU G 1 S T - AU G 3 1 T H
S U M M E R F LY E R

LIST OF SERVICES

DELIVERY RS 30 DEVICES SALES REPS
PICKUP RESET 7 DAYS EFT
7 DAYS CHECK
ONLINE ORDER TAGGING

HOT DEALS

4KINGFOS ARL$L8.9F9LAV TFAOKRIS$1108o.6z9/12

DISCLAIMER: PICTURES ARE NOT ACURATE AS ITS SHOWS DISCLAIMER: WHILE SUPPLIES LAST

JOHNSON BABY SOAP STMA WHOLESALE
PLANTER HONEY VICKS NYQUIL COLD
ROSTED PNUTS FLU ORG 8OZ

4006785 - 0.69 4002548 - 5.89 4015027 - 5.89

ALL SHELL ROTELLA PLANTER PNUT CHI- VISINE ORIGINAL 15ML
OIL POTLE

ALL SHELL4R8O.6T9ELLA OIL - 4011672 - 1.29 4003071 - 3.59

BIC LIGHTER 50+3CT HUGGIES BABY WIPES ALL CASTROL GTX OIL
16CT CASE

4017750 - 36.89 4003022 - 1.29 ALL CASTRO- 2L1G.4T9X OIL CASE

BIC LIGHTER 50+3CT ALL CARMEX DURACELL AAA2CT
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ALL MUSTANG CON- VICKS DAYQUIL COLD DURACELL AA 2CT
DOMS AND FLU 8OZ

ALL MUSTAN7.G59CONDOMS - 4014944 - 5.89 4019512 - 0.79
10
STMA CHRONICLES - AUGUST 2017

STMA WHOLESALE
PALMOLIVE LIQ ORI 123 VEGETABLE OIL 500 CHEEZ IT ORIGINAL
ML 4.5OZ

4009867 - 0.99 4000846 - 1.29 4001361 - 1.29

ALL DOVE 135G M&M PEANUT 5.30OZ ALL SATHERS FLAV

ALL DOVE 135G - 0.84 4001835 - 1.54 ALL SATHERS FLAV - 5.99

TAMPAX SUPER 10CT OZARKA WATER 0.5 LTE H&S SMOOTH SILKY
40CT 200ML

4000664 - 1.99 4017955 - 4.99 4019885 - 1.69

ALEVE CAPLET 200 MG NESTLE PURE LIFE WA- ALL CONVERMEX
48CT TER PRODUCTS

4004242 - 9.99 4015366 - 3.89 ALL CONVE-ROMFFEX$1PRODUCTS

ALL HARIBO SINGLE LISTERINE FRESHMINT
3OZ

ALL HARIBO SINGLE - 0.89 4012546 - 1.09

S T M A C H R O N I C L E S - A U G U S T 2 0 1 7 11

CITY LIFE ALL FLAVOR $7.99 NEON CLEAR LIGHTER 50CT $3.49

GOLD RUSH LARGE CIG RED 100BX

No fees on credit card payment
for reset schedule call
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Thank you, your business is greatly appreciated

DISCLAIMER: WHILE SUPPLIES LAST
12054 STARCREST DR. , SAN ANTONIO TX 78247 PHONE 210-672-6006 FAX 210-672-6019

BUSINESS HOURS : MON - FRI 9AM - 6PM; SAT 10AM - 4PM; SUNDAY CLOSED

Paid Advertisement

Unit List Cost $1.34 2/$3
STMA Allowance ($0.23)
Unit Cost $1.11
Promo OI ($0.15)
Net Unit Cost $0.96
Unit Retail $1.50
Unit GP$ $0.54
Unit GP%
36%

2 for $3 Bundle Promotion
Buy 10 cases on one invoice

and receive additional
$.15 off per unit.

Call Today - 210-227-9864

S T M A C H R O N I C L E S - A U G U S T 2 0 1 7 13

Article

Convenience store chain QuikTrip to open
100 stores in Austin, San Antonio

By Jay Will es

AUSTIN (KXAN) — Oklahoma-based convenience store chain QuikTrip is opening 100 stores across central
Texas, with the first store set to open in the summer of 2018.

QuikTrip operates a kitchen in each building stores in the Dallas-Fort The company says it has been ranked
store that cooks up breakfast bowls, Worth area. The company now oper- among the best companies to work
pizza and sandwiches. ates 134 stores in North Texas. In all, at for more than 15 years.
The company is different from most they operate more than 750 stores in Construction on the first QuikTrip
other convenience store chains large cities like Kansas City, Atlanta store in Austin area is slated to begin
because they do not franchise; all and Tulsa. this winter.
stores are corporate-owned. The chain employs about 20,000
QuikTrip first entered the state of people and, according to The
Texas in 1999, when they started Atlantic, in 2014, offering entry-
level employees a starting salary of
around $40,000 a year, plus benefits.

14 S T M A C H R O N I C L E S - A U G U S T 2 0 1 7



COMMUNICATION

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STMA Wholesale is now hiring. Our wholesale is STMA is here to make your lives much easier. Our
growing and are looking for more people to join our wholesale is a one stop shop for all your needs and
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Email:
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Phone #:
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16 S T M A C H R O N I C L E S - A U G U S T 2 0 1 7

Paid Advertisement

The Alps – Natural Source of

List Cost CASE UNIT
STMA Discount
Invoice Cost $18.36 $1.53
Promo Allowance ($0.72) ($0.06)
Net Cost $17.64 $1.47
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Gross Profit $ $14.64 $1.22
Gross Margin %
$9.36 $0.78
39% 39%

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S T M A C H R O N I C L E S - A U G U S T 2 0 1 7 17

MONTHLY PROMOTIONS

  AUGUST 2017                                     

d

SNAPPLE 2 for ROCKSTAR 3 for BIG RED 2 for
16 oz Bottles & AMP 20 oz Bottles
$2 or single $4or single $3or single
at regular 15-16 oz Cans at regular at regular
price price price

Mtifmaokree

offer expires August 31, 2017 offer expires August 31, 2017

offer expires August 31, 2017

  SEPTEMBER 2017                                     

COCA-COLA CSD 20OZ

POWERADE REDBULL BODYARMOR
32OZ 12OZ 16OZ

18 S T M A C H R O N I C L E S - A U G U S T 2 0 1 7

August Promo Sheet 2017 *Blended Margin% is
based on 70% Promo
and 30% Regular Sale

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo Net promo Regular Blended Margin%
Qty Incentives incentives cost Pricing Margin % SRP

$2 Sabritones & Bakenets (Qty 1) In Store 1$ 1.12 $ 1.12 $ 1.12 2/$3.58 37% $ 2.00 39%
Ruffles 2.625oz - 4.25oz (Qty 1) In Store 1$ 1.18 $ 1.18 $ 1.18 $ 1.69 30% $ 1.69 30%
Sunflower Seeds 3.75oz - 4.5oz (Qty 1) In Store 1$ 0.62 $ 0.62 $ 0.62 $ 0.99 37% $ 0.99 37%

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo Net promo Regular Blended Margin%
Qty Incentives incentives cost Pricing Margin % SRP

Coke 12pk (Qty 2) Spanner 2$ 8.10 $ 8.10 $ 4.05 2/$8.88 9% $ 5.99 16%

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo Net promo Regular Blended Margin%
Qty Incentives incentives cost Pricing Margin % SRP

S T M A C H R O N I C L E S - A U G U S T 2 0 1 7 19 Snapple 16oz (Qty 12) Poster 1 12 $ 8.00 $ 8.00 $ 0.67 2/$2.00 33% $ 1.39 39%
Big Red 20oz CSD (Qty 24) Poster 2 24 $ 20.25 $ 20.25 $ 0.84 2/$3.00 44% $ 1.79 46%
Xyience 16oz (Qty 12) Digital Media 12 $ 13.33 $ 13.33 $ 1.11 2/$3.33 33% $ 2.00 37%
Core 24oz (Qty 24) Digital Media 24 $ $ 27.00 $ 1.13 2/$3.50 36% $ 2.09 39%
Big Red 16oz cans (Qty 24) All Year 24 $ 27.00 $ 14.50 $ 0.60 2/$2.00 40% $ 1.00 40%
Deja Blue 1 liter (Qty 15) All Year 15 $ 14.50 $ 7.00 $ 0.47 2/$2.00 53% $ 1.29 56%
Big Red 2 liter (Qty 8) All Year 8$ 7.00 $ 9.10 $ 1.14 2/$3.33 32% $ 1.99 35%
9.10
Net promo
PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo Margin % Regular Blended Margin%
Qty Incentives incentives cost Pricing SRP
33%
Rockstar 16oz & 15oz Organic (Qty 24) Poster 3 24 $ 21.50 $ 21.50 $ 0.90 3/$4.00 33% $ 1.69 37%
35% $ 1.69 37%
AMP 16oz (Qty 12) Poster 3 12 $ 10.75 $ 10.75 $ 0.90 3/$4.00 15% $ 1.79 44%
36% $ 1.59 25%
CSD Flavors: Crush, SOL, Mist Twist, Schwepps 20oz (Qty 24) Digital Media 24 $ 15.60 $ 15.60 $ 0.65 2/$2.00 15% $ 1.99 40%
24 $ 20.35 $ 20.35 $ 0.85 2/$2.00 17% $ 2.39 24%
Propel 20oz (Qty 24) In Store (NATA) 37% $ 2.49 26%
32% $ 1.59 44%
Propel 1 liter (Qty 12) In Store (NATA) 12 $ 11.60 $ 11.60 $ 0.97 2/$3.00 40% $ 1.29 35%
40% $ 1.69 42%
Gatorade 28oz (Qty 15) In Store (NATA) 12 $ 15.30 $ 15.30 $ 1.28 2/$3.00 Net promo $ 1.69 42%
Gatorade Bars 2.1oz & 2.8oz (Qty 12) In Store (NATA) 12 $ 15.03 $ 15.03 $ 1.25 2/$3.00 Margin %
33% Regular Blended Margin%
Aquafina 1 liter (Qty 15) All year 15 $ 9.45 $ 9.45 $ 0.63 2/$2.00 9% SRP
48% 40%
Lipton Brisk 1 liter (Qty 15) All year 15 $ 11.25 $ 11.25 $ 0.75 2/$2.22 Net promo $ 2.39 24%
Rockstar 16oz & 15oz Organic (Qty 24) All year 24 $ 21.50 $ 21.50 $ 0.90 2/$3.00 Margin % $ 2.19 52%
33% $ 1.89
AMP 16oz (Qty 24) All year 24 $ 21.50 $ 21.50 $ 0.90 2/$3.00 Regular Blended Margin%

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo SRP 35%
For Corpus Members ONLY Qty Incentives incentives cost Pricing $ 2.29

Gatorade 28oz (Qty 15) In Store 15 $ 15.15 $ 15.15 $ 1.01 2/$3.00

Pepsi 2 liter (Qty 8) In Store 8$ 7.20 $ 7.20 $ 0.90 $ 0.99

Mountain Dew 20oz BOGO for $1 (Qty 24) In Store 24 $ 18.00 $ 18.00 $ 0.75 2/$2.89

PROMO PRODUCTS Promo Type Case Promo invoice cost STMA Net cost after Net unit Promo
Qty Incentives incentives cost Pricing

Red Bull 8.4oz (Qty 24) All Year 24 $ 33.90 $ 33.90 $ 1.41 2/$4.22

POSTER 1: Snapple 16oz @ 2/$2.00

POSTER 2: Big Red 20oz @ 2/$3.00

POSTER 3: Rockstar 16oz, 15oz Organic & AMP 16oz @ 3/$4.00
SPANNER: Coke 12pk @ 2/$8.88

Comment: All of the promos above are Mandatory for members.

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