Newsletter January 2023

NEWSLETTER

CHRONICLE

JANUARY 2023

Happy
New Year

2023

STMA was founded in 2000 with the
goal of improving member’s lives.

OUR LEADERSHIP MISSION

To improve the quality of our members lives anchored in building a foundation of education,
transparency and integrity with all business practices, ethical principles and servant
leadership to our membership.

STMA CHRONICLES

JANUARY 2023

TABLE OF CONTENTS

STMA vendor contact list � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �   3
Featured stores of the month � � � � � � � � � � � � � � � � � � � � � � � � � � � �  6 - 7
Solving the Biggest Convenience Store Maintenance Problems � �   10 - 11
The future of C-stores � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �   16 - 17
In The Box January 2023 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �   18
January 2023 Promo Sheet � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �   19

BOARD OF DIRECTORS

President Vice. President Hon. Secretary Treasurer

AHMED BADARPURA SALEEM H. ALI NOORU LALANI SHAUKAT MOMIN

Director Director Director Director

RIYAZ MOMIN NAUSHADALI MAREDIA IMTIYAZ PRASLA INAYAT MOMIN

2 STMA Newsletter January 2023

SOUTH TEXAS MERCHANTS ASSOCIATION

VENDOR CONTECT LIST

Company Vendor Name Contect Number

Pepsi Kevin Cuellar 210-372- 3881
Pepsi Larry Mireles 210-775-8378
Pepsi Ayaman Jaradi 832-526-7544
Pepsi Ramiro Garza 210-782-5328
Redbull Manuel Gonzalez 210-997-2337
Redbull Kendra Davis 210-784-7180
Coke Brian Kelley 210-749-9075
Coke Jermy Schmittou 210-487-1736
Frito Lay Abel Garcia 512-673-7250
Waste Management Customer Care 800-800-5804
STMA Warehouse Sabiya Nizar 210-672-6006
STMA Printing Naeem Dhuka 210-672-6006 Ext:109
Modisoft Zarifa Arifi 281-201-6838
Cintas Brandon Limon 210-648-3075
Law Security Pam Wood 210-771-7714
Breeden Benefit Group Darell & Tina Breeden 512-567-9797
Cintas Fire Jeremy Moye 832-641-6693
Blue Rhino Jay Quintanilla 512-923-3390
Blue Rhino Roland Purevich 317-919-6992
T&D Dist Donna Price 512-755-1068
Yumi Ice Cream Jim Lemay 713-861-1200
Yumi Ice Cream Gerardo Morales 120-540-3472
Kingdom Fire Protection Joe Palacios 210-782-7078
Bluebonnet Ice Cream Melodi Cardenas 972-251-2100
Oconnor Commercial Property Tax Consultant Derek Pena 210-323-7876
Solve Hr Dan Cardenas 210-912-4002
Fiji Water Ken Jones 346-386-9842
Essentia Water Jason Mark 702-541-4910
Silver Eagle Beverages Mark Navarro 210-685-6000
Xpress Sani Aaron Wood 210-733-1122
Bugs Hunters Pest Control Inc Silvia Burgess 210-816-0284
Rapidxchange Sam Hardin 713-444-1678
Mexican Snacks Mario Godinez 956-440-9127
Bimbo Backery Express South Ricardo Gonzalez 510-755-0495
Bimbo Backery Express South Esther Ortega 210-303-8284
Hiland Dairy Foods Curtis Hampsten 210-380-0127
Kill Cliff Josh Kirssin 404-667-3055
C4 Energy laary Anderson 817-727-0472
Celsius Energy Stephine Owen 512-656-6855
Glazerbeer Justin Tuckers 210-838-3741
Empire Paytech Karishma Sharif 866-294-0466 Or 713-979-6585
National Bitcoin Atm [Bitcoint Vendor] Kendall Jasco 949-329-2845
Coincloud [Bitcoin Vendor] Rich Caretskty 305-582-0178
Amcom [Research Company Partnered With Iri & Nielsen] Bryan Henn 412-401-0938

STMA Newsletter January 2023 3

4 STMA Newsletter January 2023

Houston: Address: WebSite:
294-0466 1449 Highway 6 Suite #300 www.empirepaytech.com
EFax: (800) 783-0422 Sugar Land, TX 77478

Mohammed Manji: San Antonio: Email:
729-1000 Mobile: (210) 373-9209 [email protected]
EFax: (800) 783-0422 Toll Free: (866) 294-0466

STMA Newsletter January 2023 5

FEATURED STORES

OF THE MONTH

S & S FOOD MART :
STMA ID: 3860

6 STMA Newsletter January 2023

FEATURED STORES

OF THE MONTH

YUMM ( MARKET + DELI ) :
STMA ID: 4104

STMA Newsletter January 2023 7

8 STMA Newsletter January 2023 January

1st – 31st (Frito Lay P1W1 – P1W4)

Promotion PPW’s Innovation/New Item 2022 Merchandising
Clip Strips Compliance on
January Permissible Promotion
PPW Destination: High Traffic
Jan 1, 2023 (P1W1) Perimeter All In One Rack or Cardboard
Weekender Display to support
1 Mandated per Accounts $400>
Store monthly promotion

• Accounts with a
WSA > $400

• Destination: All in
One Rack
or high traffic area

$2.29 Doritos PGS FIFA World Cup • Accounts with a WSA
Assorted Flavors 2/$4 PPW > $300
Jan 15, 2023 (P1W1)
Mix & Match • Destination: FEM or
1 Mandated per Store UTC
Invoice details
Promo Timing: 01/01 – 01/31 • Accounts with a WSA
SDV (cost): $1.60 > $400
PA: $0.10
Final Invoice Cost: $1.50 • Destination: All in
Margin: 25% One Rack
Promo: 2/$4 or One for or high traffic area
Regular Price

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STMA Newsletter January 2023

JANUARY

ARTICLE 2023

SOLVING THE BIGGEST CONVENIENCE
STORE MAINTENANCE PROBLEMS

By: Bryan Christiansen || Retrieved from: https://www.csnews.com/solving-biggest-convenience-store-maintenance-problems

AUTOMATION ENSURES TASKS

ARE DONE FOR THE RIGHT ASSETS, BY THE RIGHT EMPLOYEES, AT THE RIGHT INTERVALS.

The convenience store, or c-store, has come a long way in All-important machinery needs to be a seriously considered
what it offers customers. American author and pediatrician aspect of a maintenance regime that is relevant to a given
Larry McCleary commented: “About 80 percent of the food store in terms of both its risk profile and scope of business.
on shelves of supermarkets today didn’t exist 100 years ago.” Furthermore, a maintenance schedule needs to consider
It is a remarkable statistic that underlies the sheer variety of pressing factors such as staff shortages and turnover
merchandise that c-stores have on their shelves today. issues, not to mention the much-changed convenience retail
landscape in the post-COVID era.
That diversity in stock has multiple implications in terms of
maintenance. The modern c-store, having so much to offer Solution: A thorough maintenance program is required as
customers, needs to ensure that the store is continuously fit a fundamental starting point for any c-store. The program
for purpose. must include an exhaustive list of all the store maintenance
tasks and requirements. Typical tasks should include:
That can be costly, with the average U.S. c-store
having spent $1.71 per square foot on facility General cleaning/janitorial services;
repairs and maintenance in 2020. That equated
to a massive $101,900 spend per location, with 25 Store equipment, such as manual or
percent of stores spending as much as $2.63 per automated cash registers;
square foot on maintenance.
Machinery repairs and servicing;
DOING IT ALL & DOING IT WELL
CCTV installations and physical access
Maintenance in convenience stores is diverse and often control;
complex — even for small stores — and this can cause
maintenance backups. Machinery is central to the functioning Electrical systems, such as control panels
of most c-stores. Refrigeration and chiller units, in particular, and light fittings;
need to run 24/7, humming continuously in the background,
never noticed but always working properly. Heating, ventilation and air-conditioning
(HVAC) units;

Fire-fighting systems; and

Waste management.

10 STMA Newsletter January 2023

KEEPING IT CLEAN & HYGIENIC One way of achieving this is to do a thorough occupational
health and hygiene risk assessment of all existing inventory,
C-stores are notoriously high maintenance on the cleanliness machinery and allied assets. There also needs to be a
front, with everything from spillages to high foot traffic to complete rethink about what needs to be cleaned, sanitized
contend with. and disinfected on an ongoing basis. Bathrooms and dairy
cases may seem obvious places that need constant cleaning,
There is now a greater emphasis on not only cleaning, which but there are other places and equipment in c-stores that get
has always been a common practice in c-stores, but also overlooked too often. These may include shopping carts, the
sanitizing and disinfecting. The goal is to remove visible dirt checkout area, and even cleaning equipment such as mops.
and grime from surfaces (cleaning), minimize germs and
bacteria (sanitizing), and then kill them entirely (disinfecting).
Such thorough cleaning protocols require astute planning,
which may be daunting for some c-stores.

Solution: Cleaning schedules need to be more stringent
than ever, particularly in the aftermath of COVID-19 and with
greater public awareness regarding hygiene protocols. It
has been said that the pandemic created a “generation of
germaphobes.” A c-store’s maintenance program needs to
acknowledge this new reality.

EMPOWER YOUR MAINTENANCE REGIME

Convenience stores have a tendency to be reactive in their maintenance regimes. For example, only responding to
maintenance issues once they arise.

Reactive maintenance, in which maintenance only occurs once there is a breakdown or malfunction, does have its merits.
For one thing, it is the cheapest form of maintenance in the short term. For another, some maintenance incidents can hardly
be proactively avoided. How does one plan for an accidental spillage of dozens of bottles of soda?

However, reactive maintenance can be problematic at those times when maintenance breakdowns cause unplanned and
expensive issues. This is especially true of machinery or equipment failure, which can result in thousands of dollars of
waste.

Solution: A proactive maintenance regime is about empowering employees regarding maintenance principles, and their

important role in it. Properly trained employees can ensure that maintenance factors are checked on an hourly, daily, weekly
or monthly basis, as needed.

Employees can be trained to be attentive to a variety of maintenance issues arising. For example, with refrigerated display
units, this may include checking that display case drains aren’t blocked or that door seals and gaskets aren’t damaged or
missing.

In conclusion, the c-store sector is undoubtedly evolving rapidly. Merchandising has become more diverse, consumers more
demanding, and margins remain tight. Thankfully, there are as many solutions as challenges. As always in business, it’s all
about knowing the risks and planning accordingly.

Bryan Christiansen is the founder and CEO of Limble CMMS. Limble is a mobile CMMS software that’s designed to take the
stress and chaos out of maintenance by helping managers organize, automate and streamline their maintenance operations.

Editor’s note:

The opinions expressed in this column are the author’s and do not necessarily reflect the views of Convenience Store News.

STMA Newsletter January 2023 11

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2023 EDL Pricing

1/1/23-12/31/23

Pkg List Cost EDL OI Case Net Unit Sug. Retail Margin
Cost Cost
20oz $28.00 46%
32oz $21.00 $2.00 $26.00 $1.08 $1.99 50%
64oz $20.50 41%
$3.00 $18.00 $1.50 $2.99

$3.00 $17.50 $2.19 $3.69

Q-1 New Distribution Program

Save $1.00 /Case

On Two (2) Or More (mix or match) evamor Cases

2023 Q-1 Fast Start Incentive Pricing

1/1/22-3/31/22

Pkg List Cost Fast Case Net Unit Sug. Margin
Start OI
20oz Cost Cost Retail 48%
32oz 51%
64oz $28.00 $3.00 $25.00 $1.04 $1.99 44%

$21.00 $4.00 $17.00 $1.42 $2.90

$20.50 $4.00 $16.50 $2.06 $3.69

Program Requirements:
✓ 20oz & 32oz products to be merchandised on Manager Option shelf within cold vault
✓ 64oz product to be displayed and/or merchandised in cold vault or on ambient shelf

2023 Full Year Shelf & Rebate Funding
✓ evamor agrees to pay $1.00/cs rebate on 64oz cases sold during the 2023 calendar year
✓ evamor agrees to pay the cold space slotting fees as outlined in our agreement
Recommended for the Manager Shelves at Members' discretion ONLY.

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12 STMA Newsletter January 2023

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STMA Newsletter January 2023 13

14 STMA Newsletter January 2023

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CLOSURE

JANUARY

ARTICLE 2023

THE FUTURE OF C-STORES

By: Joseph Bona || Retrieved from: https://www.csnews.com/future-c-stores

CONVENIENCE RETAILERS

A FRESH STORY AND BRAND THAT CUSTOMERS CAN CONNECT WITH.

The elevated experience and higher-quality food at today’s Today, because of climate change and the rapid evolution
best convenience stores can be traced to a seemingly of electric vehicles (EVs), it’s possible to imagine a year in,
unrelated phenomenon: plunging cigarette sales. say, 2040 or 2050 when gas pumps have gone the way of
filter-less Camels — i.e., they’re still around, but no longer
To understand the connection, consider the magnitude mainstream.
of the behavior change. According to the American Lung
Association, cigarette sales nosedived by 68 percent among As with smoking, it will take a long time for
American adults from 1965 to 2018. A huge driver of traffic Americans to ditch fossil fuels, but convenience
and sales — the average customer’s regular need to pick up store decision-makers need to be clear-eyed about
another pack of cigs — drifted away like a puff of smoke. the reality of the gradual shift.

Fortunately, innovators like ampm, Sheetz and Wawa As noted in a webinar by architecture and engineering firm
managed to find a new draw. Their success led to today’s HFA, some states already are poised to require installation
nearly industrywide focus on higher-quality foodservice, a of EV chargers in the parking lots of new and redeveloped
better in-store experience and, in recent years, mobile apps commercial and residential buildings. California’s CALGreen
that encourage return visits. Building Code is leading the way at a time when the federal
government has earmarked $7.5 billion for EV charging and
But how will c-stores pivot if another massive profit center — enhancing the electric grid.
their annual sales of about 133 billion gallons of gas — drives
off into the sunset? “What’s coming out of California is a bellwether,” HFA’s Scott
West, a Fort Worth, Texas-based mechanical engineer and
CHANGE IS COMING, BUT SLOWLY energy team lead, noted during the webinar. “We’re already
seeing parts of it being replicated in other codes currently
In 1970, the idea that cigarettes could nearly disappear from under development.”
American life would have seemed quite a stretch to people
who were accustomed to puffing away on airplanes, at indoor Owners of older buildings could eventually be required to
restaurants, at the movies, in their offices, you name it. install EV chargers as well.

16 STMA Newsletter January 2023

To be sure, many c-stores will replace fuel pumps with EV chargers
in the decades ahead. But they need to envision a long-term future in
which EV charging is available all over the place — in the parking lots
of commercial and multi-tenant residential buildings, in the garages
of millions of single-family homes, and even from companies like
SparkCharge that come to you to charge your car, right in your
driveway or office parking lot.

Clearly, EV charging may not be enough to replace the traffic
historically generated by fuel pumps. Here are two quick tips for
adjusting to the coming shift:

BE ORIGINAL

That same European c-store could also sport signage, memorabilia, graphics and storytelling related to cycling and
sustainability. It could have a high-def flatscreen displaying content by or about local activists, civic associations and
athletes. But convenience would still be the name of the game.

Moving forward, it will be even more important for c-stores to stand out via distinctive branding and design. When you
have an emotional connection to a place, you have a stronger reason to go there. Today there’s a growing risk that too many
convenience retailers, including smaller independents, will copycat the likes of Wawa, Sheetz and ampm in ways that feel
generic and lifeless.

As c-stores explore cannabis sales and other possible traffic-drivers, they should simultaneously prioritize taking original
and inspired approaches to branding, design and messaging.

But none of this is to suggest that offering elevated foodservice should be avoided or that it will play a diminished role in the
future. While other product categories (including cannabis) may find a place in the overall mix, the mainstays of convenience
and foodservice will reign for years and decades to come.

Simply put, modern life is modern life — balancing work, home and play will continue be a huge challenge for consumers. Our
job is to help them find that balance by being nimble and innovative enough to meet their ever-changing needs in engaging
ways.

How to plan for the future? Ask questions about your customers, how you can improve their lives today and where you’re
heading tomorrow. Use those answers to shape your entire approach to marketing, product selection and brand identity.

Inspiration isn’t the same thing as imitation. Strive to be as good as Wawa and Sheetz on foodservice and the in-store
experience, but carve out your own identity.

Don’t be afraid to look outside the industry for standouts. If you’re selling artisan doughnuts, maybe an explosion of color
along the lines of Sugarfina or Candylicious stores could be the right move. If you’re all about local roots, take a look at
photos of corner stores from bygone eras right in your own community.

Give your on-the-go customers the products — and the stories— they crave, and you’ll have a competitive edge with or
without regular unleaded.

Joseph Bona is the founding partner and president of Bona Design Lab, which has elevated the retail experience on behalf
of convenience store clients such as Shell Select, Alltown, Migrolino (Switzerland), Ipiranga (Brazil) and Adnoc Oasis (UAE).
He can be reached at [email protected].

Editor’s note:

The opinions expressed in this column are the author’s and do not necessarily reflect the views of Convenience Store News.

STMA Newsletter January 2023 17

in the box

18 STMA Newsletter January 2023

SOUTH TEXAS MERCHANTS ASSOCIATION

JANUARY 2023 PROMO

(Please Note: Its Mandatory For Members to run all the promos)

STMA Vendor Name Promo Case Regular Promo Net Cost after Net unit Promo Net Suggested Blended
Vendor Type Qty Price Invoice cost Incentive cast Pricing Promo Retail price Margin%

STMA Newsletter January 2023 Spanner & Poster Promotions:

STMA STMA’s New Year Message Spanner
REDBULL
REDBULL Redbull Energy 8.4 oz - 2 / $4.59 Poster & Media 24 $ 37.69 $ 36.69 $ 36.69 $ 1.53 2/$ 4.59 33.53% $2.79 37.03%
KDP 24 $ 51.25 $ 47.75 $ 47.75 $ 1.99 3/$ 8.00 25.48% $3.79 36.49%
C4 Redbull Energy 12 oz - 3 / $8.00 Poster & Media 24 $ 30.18 $ 28.80 $ 28.80 $ 1.20 2/$ 4.00 40.00% $2.49 43.54%
24 $ 20.00 $ 18.00 $ 18.00 $ 1.50 2/$ 5.00 40.00% $2.99 42.95%
Big Red 20 oz - 2 /$4.00 Poster 2

C4 Energy [Regular] 16 oz - 2 / $5.00 Poster 3

In-Stores & Digital Media Promotions:

Fritolay X(MXixV&LM$at2ch.2) -92 /D$4o.0r0itos Assorted In Store & Digital 1 $ 1.60 $ 1.50 $ 1.50 $ 1.50 2/$ 4.00 25.00% $2.29 29.75%
KDP Powerlift 500ml - 2/$6.00 In Store & Digital 12 $ 25.00 $ 21.60 $ 21.60 $ 1.80 2/$ 6.00 40.00% $3.69 43.37%
12 $ 18.24 $ 15.74 $ 15.74 $ 1.31 2/$ 4.50 41.70% $2.79 45.09%
Essentia Essentia Water 1LT - 2/$4.50 In Store & Digital $ 24.10 $ 24.10 $ 12.05 2/$ 15.49 22.21% $15.49 22.21%
2 $ 24.10 $ 14.80 $ 14.80 $ 0.99 2/$ 3.33 40.74% $1.99 43.64%
Glazier Beer Miller Lite 12pk - 12 oz Digital Media 15 [All Year]
Digital Media
[network only]

In Store (AMqixu&aMfaitncha) & Brisk Tea 1 Ltr

[All year]

*** Redbull 12 oz and Fritolay blended margin 50% | 50%

19

“Associations, Through The Power Of Many, Bring
Change To Our Industry. Without Associations, This

All Would Be Much More Difficult And Slow.”

Thank you!

GET IN TOUCH

ADDRESS HOURS OF OPERATION: OFFICE STMA WHOLESALE:
Ph: (210) 826 3786 Ph: (210) 672 6006
12054 Starcrest DR. San Mon - Fri 9am to 5pm Fax: (210) 672 2898
antonio. TX-78247

www.mystma.com