Hydro Flask 2021

Fall ‘21

Workbook Europe

We are
Hydro Flask.

We’ve always made thoughtful, beautifully
designed gear that moves people. Towards
nature. Towards happy. And towards each other.
Today, every piece we create still does
exactly that. Over and over. Because life is
an adventure and we’re glad to be with you
every step, sip, and smile along the way.
Come on.

Let’s Go!™

2 / Fall 2021 Workbook Europe

CONTENTS:

Hard Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
What’s New . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Fall ‘21 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Hydro Flask Difference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Hard Goods: Visual Line Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Hydration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
› Standard Mouth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
› Wide Mouth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Tumbler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
NEW: 6 and 12 oz Mugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Coffee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Spirits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Trail Series™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
NEW: Closeable Press-In Lid . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Accesssories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
NEW: 8 oz Insulated Food Jar . . . . . . . . . . . . . . . . . . . . . . . . . 22
Kids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Kids: Visual Line Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Soft Goods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Fall ‘21 Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Soft Goods: Visual Line Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Day Escape™ Tote & Pack . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Dry Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Insulated Tote . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Insulated Lunch Box . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Hydration Packs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Product Specifications and Available Colors . . . . . . . . . . . 38
Marketing Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

WE LOVE
COLOR.

Say hello to our new hues
and brighten up your Hydro
Flask collection. With plenty of
colors across the entire Hydro
Flask line, it’s easy to find your

perfect match.

Hard Goods

Our Hard Goods Collection features our expansive line
of TempShield® vacuum insulated stainless steel products
and a wide array of compatible accessories.
Keep your favorite drinks and meals cold or hot, hour
after hour.
Anywhere. Anytime.

NEW NEW
LID
6 oz Mug
12 oz Mug
Small mug, big
boost. The mug you know
and love made more
(Page 14)
loveable.

(Page 14)

6 / Fall 2021 Workbook Europe

NEW NEW NEW

8 oz Insulated Small Closeable Medium Closeable
Food Jar Press-In Lid Press-In Lid

Pack good snacks, Easy to close. Easy to clean. Easy to love.
have good days.
(Page 20)
(Page 22)

Confidential / 7

Hard Goods: Fall ‘21 Colors

New New
Color Color

Clementine Rain Eggplant Carnation Alpine Pineapple Olive
8 / Fall 2021 Workbook Europe

Pacific Cobalt White Stone Black Hydro Flask

Difference

Temperature

TempShield® is our double wall,
vacuum insulated technology that
guards the temperature of any drink.
It also guarantees no condensation
or heat transfer to the outside of the
bottle, ever. Cold stays ice cold and
hot stays steaming hot for hours.

Taste

All of our bottles are made with 18/8
pro-grade stainless steel—a metal
recognized for its strength and
purity. It also protects against flavor
transfer, ensuring today’s latte won’t
taste like yesterday’s lemonade.

Transport

Thanks to our proprietary Color
Last™ powder coat, your bottle
stays slip-free and dishwasher safe,
making it easy to go wherever
you do.

Confidential / 9

Hard Goods: Visual Line Plan Fall 2021 Visual Line Plan / Hard Goods / EU

HYDRATION COFFEE DRINKWARE SPIRITS LIGHTWEIGHT

NEW

18 oz 21 oz 21 ozW20TS S18SX W32BTS S21SX W40SB2T1SSSSX 24 oz 20 oz 32 oz 40 ozWS624BSTXS 64 ozW64BTS M12 12W1o2CXz 16 ozT16 W16CX 6 ozMK612 12Mo1G26z4 16 ozV25 T16 V10 12K1o2 z 8 oz 64G64oz12 oz 25V2o5 z20 oz 10V1o0 z 28 oz 21 oz1L2Wo2z1LW 24 oz 32 oz20 oz LW24LW
S18SX S21SX S21SSSX S24SX W20TS W12WC3X2BTS W16CX W40BTS M6 Wide Wide Mug Mug Tumbler CoolerIFnosoudlatJeadrGrowleIFnosroudlatJeadr 8 oz StIaFnosnoudladtJeadar rd 28 oz LW32LW LW21LW LW24LW LW32LW
(SS Cap) (SSS Ctadp) Mouth Mouth Wine WineInsulated Insulated Insulated WideInsulated MouthIFnosoudlatJeaWdr ide
Std Std Std Wide Wide Wide Wide Flex Sip Flex Sip Food Jar Food Jar Food Jar M(RoF1u2)th Mouth
(RF8) ?? Lightweight Food Jar
Mouth Mouth Mouth Mouth Mouth Mouth Mouth Mouth Cup (RF8) ?? (RF12) Bottle(RF20T) umbler (RF28) L(RiFg20h) tweight (RF28)Lightweight

SS Cap

Black HYDRATION HYDRATION COFFEE DRINKWARE COFFEE SPIRITDSRINKWARE SFPOIORIDTSJARS Obsidian FOOD JARTSRAIL SERIES TRAIL SERIES

Stone Slate

White Topaz

Olive FOOD JARS
Cobalt

Pacific NEW
Rain*

Alpine

Carnation 8 oz 12 oz 20 oz 28 ozT16
Pineapple S18SX S21SX S21SSSX S24SX W20TS W32BTS W40BTS W64BTS W12CX W16CX M6 M12 K12 G64 V25 V10 8 oz 12 oz 20 oz 28 oz LW21LW LW24LW LW32LW
(SS Cap) InsIFunosouladlatJetadred InsIFnuosouldlaatJeatdred InsIFnuosouldlaatJeatdred InsIFnuosouldlaatJetadred

Foo(RdF8)J??ar Foo(RdF12J) ar Foo(RdF20J) ar Foo(RdF28J) ar

Clementine* HYDRATION COFFEE DRINKWARE SPIRITS Blackberry FOOD JARS TRAIL SERIES
Eggplant* Bilberry*

Chili*

ACCESSORIES

NEW NEW

WM Std Std Std Mouth Wide Wide Wide Wide Small Medium Medium Flex Flex Bottle Straw & Lid
SM SM WM WM Flex Sip MouthWMSM SM MouthMedium PWresMs-in Straw Lid MouthWM MouthWM MouthWM Medium Closeable Press-InMedium Press-in Straw Lid BootFlex Boot Small BootFlex Boot Medium BrushCleaning Brush CleaningStraw and LidFlCexleBaonointgSmSeatll
Flex Cap SS Cap Flex Cap Straw Lid (CFX) Stainless Steel Cap Small Closeable
(SSSFX) (WFX) (WSLB) SSFCleaxpCap Fl(ePxISCLaMp) Straw Lid Stainless Steel Cap Flex Sip Lid CloseablePress-in Lid (PISLM) (BBS) (BBM) (BRS) (SCS) (BBS)
(SFX) (SSW(FSXFX) ) (SSSFX) (WFX) (WSLB) (SSWFX) (CFX) CloseablePress-in Lid (???)
Mouth StainlessSM 10 oz (???) Pre1:s1 rastio-In Straw Lid Small Medium One Size Set Flex Boot Medium Cleaning Brush Straw and Lid Cleaning Set
Flex SpWorint eCaTpumbler Lid Flex Straw Stainless Flex Sip™ Pre1:1srastio -In Lid One Size (BBM) (BRS) (SCS)
Cap (SMSC()VLID) Cap Lid Steel Lid Lid
Sport Steel Cap
Cap
Cap

Black
Cobalt
Alpine
Carnation
Stainless Steel

* denotes New Seasonal Color

10 / Fall 2021 Workbook Europe

Confidential / 11

Hard Goods: Hydration, Tumbler Standard Mouth Wide Mouth

The Standard Mouth bottle is ideal for sipping, The Wide Mouth bottle delivers full-on refreshment
while still accommodating ice cubes. Featuring for any adventure. Featuring the insulated Flex Cap,
the insulated Flex Cap, designed for ultimate designed for ultimate portability and comfort.
portability and comfort.
Features:
Features: • TempShield® Double Wall Vacuum Insulation
• TempShield® Double Wall Vacuum Insulation • 18/8 Pro-Grade Stainless Steel
• Fits Most Backpacks and Car Cupholders • BPA-Free
• 18/8 Pro-Grade Stainless Steel • Color Last™ Powder Coat
• BPA-Free • Lifetime Warranty
• Color Last™ Powder Coat
• Lifetime Warranty

18 oz 21 oz 21 oz 24 oz 20 oz 32 oz 40 oz 64 oz

Standard Standard Standard Standard Wide Mouth Wide Mouth Wide Mouth Wide Mouth
Mouth Mouth Mouth Mouth

Stainless Steel
Cap

12 / Fall 2021 Workbook Europe

Tumbler

Our TempShield® vacuum insulated stainless
steel Tumblers provide long-lasting, on-the-go
refreshment.
Features:
• TempShield® Double Wall Vacuum Insulation
• Narrow Design for Comfortable Hold
• Splash-Resistant Lid for Easy Transport
• Fits Most Car Cupholders
• 18/8 Pro-Grade Stainless Steel
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty

16 oz

Tumbler

Confidential / 13

What’s New

6 and 12 oz Mugs with
Closeable Press-In Lid

From espresso to juice, or the perfect
cappuccino our 6 and 12 ounce Mugs are
ready to give you a boost. The soft touch
finish feels great snuggled in your hands
and our TempShield insulation holds
temperatures just where you want them
— piping hot or icy cold. Slide the included
Closeable Press-In Lid closed to tame
splashes while on-the-go. Pour now, stay
hot or cold for longer.

Launch date: October 2021

Soft Touch Exterior Closeable Press-In Lid TempShield® 18/8 Pro Grade Stainless
Steel
Comfy, soft finish makes it cozy to hold Slides shut to tame splashes and trap Keeps your favorite beverage hot or
and sip temps, then slides open wide enough to cold for longer Durable 18/8 pro-grade stainless
fit straws. Not leak proof or spill proof steel ensures pure taste and no flavor
transfer

14 / Fall 2021 Workbook Europe

6 oz Mug 12 oz Mug

Our 6 ounce Mug is just the right size for your Savor every sip with our 12 ounce Mug. From coffee
must-have beverage. From espresso to juice, or the to tea, or fresh squeezed juice this mug is ready
perfect cappuccino this mug is ready to give you to give you a boost. The soft touch finish feels
a boost. The soft touch finish feels great snuggled great snuggled in your hands and our TempShield
in your hands and our TempShield insulation holds insulation holds temperatures just where you want
temperatures just where you want them — piping them — piping hot or icy cold. Slide the included
hot or icy cold. Slide the included Closeable Press- Closeable Press-In Lid closed to tame splashes while
In Lid closed to tame splashes while on-the-go, and on-the-go, and the durable stainless steel design is
the durable stainless steel design is up for anything. up for anything. Pour now, stay hot or cold for longer.
Pour now, stay hot or cold for longer.
Features:
Features:
• Soft Touch Exterior
• Soft Touch Exterior • Closeable Press-In Lid
• Closeable Press-In Lid • TempShield
• TempShield • 18/8 Pro Grade Stainless Steel
• 18/8 Pro Grade Stainless Steel

NEW NEW
LID
6 oz
12 oz
Mug
Mug

Confidential / 15

Hard Goods: Coffee, Spirits Coffee

Our 12 and 16 ounce bottles with Flex Sip™ Lid align with
the sizes at your favorite coffee and tea shops, and the
6 and 12 ounce Mugs provide an immersive drinking
experience anywhere.

Features:

• TempShield® Double Wall Vacuum Insulation
• Fits Most Backpacks and Car Cupholders

(Excluding Mug)
• 18/8 Pro-Grade Stainless Steel
• BPA-Free
• Color Last™ Powder Coat (Excluding Mug)
• Lifetime Warranty

12 oz 16 oz NEW 12 oz NEW
LID
Coffee with Coffee with 6 oz Mug
Flex Sip™ Lid Flex Sip™ Lid
Mug

16 / Fall 2021 Workbook Europe

Beer, Wine, Spirits

Our industry-leading Beer, Wine & Spirits category
is designed to deliver pure taste, long-lasting
temperature control and easy transport, so you can
enjoy your favorite drinks anywhere.

Features:
• TempShield® Double Wall Vacuum Insulation
• 18/8 Pro-Grade Stainless Steel
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty

64 oz 10 oz 25 oz 12 oz

Growler Wine Tumbler Wine Bottle Cooler Cup

Confidential / 17

Trail Series™

Every new season brings new reasons to get
out and explore. There’s something about
an open trail that tempts us all to go a little
further—to push past the familiar and
keep going.
Engineered to deliver the same cold
refreshment you expect from Hydro
Flask but without the wetight, the
Trail Series makes it easy to take your
cold hydration as far as your spirit of
adventure takes you.

18 / Fall 2021 Workbook Europe

21 oz Lightweight 24 oz Lightweight 32 oz Lightweight
Standard Mouth Wide Mouth Wide Mouth
Trail Series Bottle Trail Series Bottle Trail Series Bottle

Ridiculously light, and durable Enough capacity to fuel your Generously sized for your longer
enough for any trail, our 21 ounce next big adventure, our 24 ounce pursuits, our 32 ounce Lightweight
Standard Mouth Lightweight Trail Lightweight Trail Series bottle Trail Series™ bottles are 25%
Series bottle is 25% lighter than our is 25% lighter than our other lighter than our other 32 ounce
other 21 ounce bottles and provides 24 ounce Wide Mouth bottles thanks bottles thanks to an innovative
the best cold hydration experience to an innovative stainless steel stainless steel design. Cold liquids
for your longest adventures. The design. Cold liquids stay cold for 24 stays cold for 24 hours and hot
narrow Standard Mouth opening is hours and hot stays hot for stays hot for 12 hours so you
ideal for quick sips on the trail, and 12 hours so you can stay hydrated stay hydrated on all of your trail
the slim bottle profile stashes easily on all of your trail adventures. adventures.
into a pack pocket. Engineered to
deliver lasting cold refreshment Works with*: Works with*:
with our TempShield® insulation in
an innovative lightweight stainless Wide Wide Wide Wide Mouth Wide Wide Wide Wide Mouth
steel design. Mouth Stainless Mouth Stainless
Mouth Mouth Flex Straw Lid Steel Cap Mouth Mouth Flex Straw Lid Steel Cap
Works with*:
Flex Cap Sip Lid Flex Cap Sip Lid

Available colors: Available colors:

Standard Standard Standard
Mouth
Mouth Flex Mouth
Stainless
Cap Sport Cap Steel Cap Slate Obsidian Topaz Slate Obsidian Topaz

Available colors: Product specs: Product specs:

Slate Obsidian Topaz Internal Vessel Volume: 24 oz / 709 ml Internal Vessel Volume: 32 oz / 946 ml
Configured Weight: 10 oz / 284 g Configured Weight: 12 oz / 348 g
Case Quantity: 24 Case Quantity: 24

Product specs: 21 oz / 621 ml * Accessories will change configured weight.
7.5 oz / 218 g
Internal Vessel Volume: 24 Confidential / 19
Configured Weight:
Case Quantity:

What’s New

Closeable Press-In Lid

Keep your favorite beverage just the way
you want it with our Closeable Press-In Lid.
Slide it closed to tame splashes while on-
the-go and hold temperatures just where
you want them — piping hot or icy cold.
The removable slider makes cleaning a
breeze and the Press-In fit keeps your lid
snugly in place. Please Note: The Closeable
Press-In Lid is not leak proof or spill proof.

Launch date: October 2021

Splash Resistant Press-In Fit

Tame beverage splashes while on- Keep your lid snugly in place for
the-go and keep heat and cold from confidence on-the-go
escaping – not leak or spill proof

Easy to Clean Optimized Opening

Dishwasher safe with a removable Slides open wide enough for
slider makes cleaning a breeze reusable straws and big sips

20 / Fall 2021 Workbook Europe

Accessories Features:

We have everything you need to keep your Hydro Flask • Caps and Lids are Dishwasher Safe
collection fresh. From our popular Wide Mouth Straw Lid • BPA-Free, Phthalate-Free and Toxin-Free
and insulated Flex Caps to our protective Bottle Boots • Lifetime Warranty
and handy Bottle Brush, we have you covered.

NEW

Standard Standard Standard Wide Mouth Wide Mouth Wide Mouth Wide Mouth
Mouth Mouth Mouth
Flex Cap Flex Sip™ Lid Straw Lid Stainless Steel
Flex Cap Sport Cap Stainless Steel Flex Cap
Flex Cap

NEW NEW Medium PRESS-IN LID
COMPATIBILITY
Small Medium Press-In
Straw Lid Small
Closeable Closeable
Press-In Lid Press-In Lid Wine Tumbler
Cooler Cup
6 oz Mug

Medium

16 oz Tumbler
12 oz Mug

Small Medium Bottle Straw Cleaning
Brush Set
Flex Boot Flex Boot

Confidential / 21

What’s New

8 oz Insulated Food Jar

The smallest in our food jar line, the 8 ounce
Insulated Food Jar is just the right size for
dressing, yogurt or snacks. But don’t let the
small size fool you, this jar keeps food hot
or cold for hours and guarantees leak proof
protection. The durable pro-grade stainless
steel keeps your food protected on those longer
outings and the soft grip lid is a cinch to open.
We’ve added a bonus internal ½ cup measuring
line to ensure your portions are just right.

TempShield® Leak Proof

Our unique double wall vacuum No matter how you pack it, your food
insulation keeps food hot or cold will stay tightly sealed and leak free
for hours every time

Jar Design Measurement Line Pro-Grade Stainless Steel Color Last™

Soft grip lid is easy to open and the A ½ cup measurement line inside for Durable 18/8 pro-grade stainless Our proprietary powder coat is slip-
wide mouth design is convenient easy portioning steel ensures pure taste and no free, dishwasher safe, and colorful
to eat from flavor transfer

22 / Fall 2021 Workbook Europe

Insulated Food Jars

Our 8, 12, 20 and 28 ounce Insulated Food Jars keep
food at the perfect temperature, no matter where
your travels take you.

Features:
• TempShield® Double Wall Vacuum Insulation
• 18/8 Pro-Grade Stainless Steel
• Leak Proof
• Easy Grip Lid
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty

NEW 12 oz 20 oz 28 oz

8 oz Insulated Insulated Insulated
Food Jar Food Jar Food Jar
Insulated
Food Jar

Confidential / 23

Kids: Back to School

Made to keep up with small but mighty
adventurers, our Kids Collection features
products made with the same quality as
the rest of our line, but in colors, sizes, and
styles that kids dig.
The lineup includes our Kids Insulated
Lunch Box, Kids Insulated Food Jar and
Wide Mouth Kids Bottles. Pack all their
favorites for lunch and school day snacks,
and they’ll stay the perfect temp until it’s
time to eat. Soup stays hot. Sandwiches
stay cold. Kids eat happy and everybody
wins.

24 / Fall 2021 Workbook Europe

12 oz Kids Insulated Food Jar

Pack your child’s lunch to TempShield® Insulation Pro-Grade Stainless Steel Easy Open Jar Design
perfection with our Kids Insulated
Food Jar. Our TempShield® Our unique double wall vacuum Durable 18/8 pro-grade stainless Soft grip lid and perforated Flex Boot
insulation keeps food hot or cold insulation keeps food hot or cold for steel ensures pure taste and no flavor give little hands extra traction for
for hours and the leak proof hours transfer easy opening
design ensures your child’s meal
will stay tightly sealed no matter Leak Proof
where you pack it. The soft grip
lid and perforated Flex Boot make No matter how you pack it, your
it easy for little hands to open. child’s food will stay tightly sealed and
And the pro-grade stainless steel leak free each and every time
design ensures pure taste.

12 & 20 oz Kids Wide Mouth Bottle

Ready for the playground. Every Flip and Sip
sip stays icy cold for up to 24
hours – so when playtime wraps Straw cap makes cold refreshment for
up, the perfect refreshment is little ones that much easier
waiting on the sidelines. With a
colorful, easy-to-clean Straw Cap Perforated Flex Boot
and a durable perforated Flex
Boot, the Wide Mouth Kids Bottle Added bottle protection and traction
is the perfect companion for any on slippery surfaces
adventure – big or small.

Confidential / 25

Kids Insulated Lunch Box

Lunch is an important part of every kid’s day.
From quick bites at recess to lunch breaks in the
cafeteria, it’s the meal that powers kids through
the school day. That’s why we created the ultimate
kids lunch box, featuring maximum insulation to
keep their favorite foods cold for hours.

Maximum Insulation

Two layers of insulation means lunch
stays cold for hours

Durable Design

Bumps, scrapes and bruises are no
match for this lunch box

Easy to Clean

A fully lined interior means simple
wipe down and easy clean up

Comfortable Carry

Just the right size for little hands, our
flexible handle makes for easy carry
– wherever lunchtime may be

26 / Fall 2021 Workbook Europe

Fall 2021 Visual Line Plan / Kids: Back to S

Kids: Visual Line Plan

KIDS: BACK TO SCHOOL

NEW NEW NEW

Fall ‘21 W1122SoSWzB W2200SSoWzB 1212oozzKKiiddss Kids InsuKlatieddsLunch Box Kids Packable
Spring ‘21 Kid12sozWKidids e Ki2d0 sozWKidisde InInssuullaatteedd Insu(KlaLBt)ed Bottle Sling
FoFoooddJJaar r Lunch Box
after update
August 27, 2020

WMBidBooeotMutttloteluehth WMBidBoeooMttutltoetulehth

Spring ‘21Honeydew / Jungle W12SSWB W20SSWB 12 oz Kids Kids Insulated Lunch Box Kids Packable
Paradise / Island 12 oz Kids 20 oz Kids Insulated (KLB) Bottle Sling
Ice / Cove Wide Mouth Wide Mouth Food Jar
Plumeria / Punch
White / Jungle Bottle Bottle
White / Island
White / Cove
White / Punch

Confidential / 27

Soft Goods

Our Soft Goods Collection features our Day Escape™ Soft
Coolers, Insulated Totes and new Insulated Lunch Bags.
So, go ahead, let adventure be your guide. We’ll be
there to fuel the day.

28 / Fall 2021 Workbook Europe

Confidential / 29

Soft Goods: Fall ‘21 Colors

Hip Pack 14 L Down Shift Hydration Pack 18 L Day Escape Tote 26 L Day Es
(SCTSB) (SCT

HYDRATION PACKS DAY ESCAPE

Hip Pack Hip Pack 14 L Down Shif1t4HLyDdroawtinonShPiafctkHydration Pack 18 L Day Escap1e8TLotDeay Escape Tote 26 L Day Escap2e6TLotDeay Escape Tote
Harbor (SCTSB) (SCTSB) (SCTB) (SCTB)
Alpine
Eggplant DAY ESCAPE DAY ESCAPE
Chili
Bilberry
HYDRATION PAHCYKDSRATION PACKS

30 / Fall 2021 Workbook Europe

Soft Goods: Visual Line Plan Fall 2021 Visual Line Plan / Soft Goods / EU

SOFT COOLERS ICE PACK LUNCH BOX

scape Tote Hip Pac2k0 L Day Escape Pack 14 L Down Shift Hydration PacSkHmipalPl Iancskulated Lunch Box 18 L14 L Down1S8hLifDt HayydEsractaipoenTPoatcek 20 L Insulated Tote 26 L26 1L8DLayDEasycEaspceapToetTeote Dry Storage Small 20 L20DLrDyaS2yt6oErsLacgDaepayeMEPesadcciaukpme Tote Ice PackSmall IUns2nu0Icl(baLeLtBeoDPSdaau)c(yLSknuECnsPdcBah)pBeoPxack InsulatedSmall2I0nsLuIlnasteudlatLeudnTcohtBeox 20 DL rInysSutloartaegdeTSomteall Dry Storage Medium D
TB) (SCPB) (LBS) (SCTSB) (GT20) (SC(STCBT) SB) (DSS) (SC(DPBS)M(S) CTB) ((LGBTS2) 0) (GT(2D0S)S) (DSM)
Day Escape Tote Day Escape Pack LUNCH BOXES Lunch Box
Day Escape Tote INLUSUNSLCmAHTBEaDOlXTlEOSTES
HYDRATION PACKS LUNCHHBYODXREASTION PACKS INSULATED TOTES DRY STORDAGAYE ESCAPE Pacific INSULATED TOTES DRY STORAGE
DAY ESCAPE Blackberry
Bilberry*
Harbor / Dark Harbor Chili*

INSULATED TOTE DRY STORAGE HYDRATION PACKS

20 L Day Escap2e0PLacDkay Escape Pack Small InsulatedSmLuanllcIhnsBuolaxted Lunch Box 20 L20 L Insulated 2To0tLeInsulated Tote Small MediumDry Storage SmDaryll Storage SmDaryll Storage MDedryiuSmtorage Medium Ice Pack Ice Pack H5ip LPack 14 L14 L Down Shift Hydration Pack 18 L Day Escape Tote 26 L Day Escape
(SCPB) (SCPB) (LBS) (LBS) (GT20) (GT20) (DSS) (DSS) (DSM) (DSM) (SCTSB) (SCTB)
Insulated Tote Dry Storage Dry Storage Down Shift Down Shift
DAY ESCAPE
LUNCH BOXESLUNCH BOXES INSULATED TOITNESSULATED TOTES DRY STORAGEDRY STORAGE Hydration Hip Pack Hydration Pack
HYDRATION PACKS

Blackberry Harbor Black
Alpine Sapphire
Eggplant Guava

* denotes New Seasonal Color

Confidential / 31

Soft Goods: Day Escape & Dry Storage 18 & 26 L Day Escape™ 20 L Day Escape™ Pack
Soft Cooler Tote
Features:
Features:
• 36-hours cold
• 36-hours cold • Watertight zipper and welded seams ensure leak proof
• Watertight zipper and welded seams ensure leak
transport
proof transport • Durable 600D polyester shell is ultra-light and waterproof
• Durable 600D polyester shell is ultra-light and • Padded mesh back panel and padded shoulder straps for

waterproof a comfortable hands-free transport
• Removable cross-body strap and shoulder straps • Woven sternum strap and carry handles
• Compression molded base for unsupported self-standing
provide multiple carry options • FDA food grade, BPA-free liner
• FDA food grade, BPA-free liner • Stretch mesh side pocket holds a 32 oz Hydro Flask bottle
• Stretch pocket (26 L Tote only) • Laser cut welded loops easily attach our Dry Storage
• Laser cut welded gear attachment loops
• Woven loops easily attach our Dry Storage accessory accessory
• 18 L Tote fits 24 cans and 26 L Tote fits 42 cans • 20 L Pack fits 36 cans without ice

without ice

18 L 26 L 20 L

Day Escape™ Day Escape™ Day Escape™
Soft Cooler Tote Soft Cooler Tote Pack

32 / Fall 2021 Workbook Europe

Dry Storage

The durable Dry Storage with our slide lock
seal ensures waterproof protection, and the
touchscreen window lets you use your devices while
they’re safe and dry inside. Use it on its own or loop
it to your compatible Hydro Flask gear.

Features:

• Dry Storage locking technology slides to seal and
guarantees waterproof protection

• Durable coated fabric with welded seams means
your items stay protected

• Use your device while it’s safely stored inside

Small Medium

Dry Storage Dry Storage

(1 L) (1.8 L)

Confidential / 33

Soft Goods: Insulated Tote & Lunch Box Insulated Tote Insulated Lunch Box

Featuring Smart Insulation to keep contents cold Our Insulated Lunch Box features a sleek, stylish
for up to 4 hours. The fully-sealed interior is easy design that is ready for the office, and a durable
to clean and BPA-Free. Durable coated fabric is build fit for weekend outings. A fully lined interior
waterproof and ready for any adventure. makes for super easy cleanup, and durable enough
to tag along on hikes or a day on the river. Now you
Features: can take your lunch anywhere.
Features:
• Lightweight Insulation keeps contents cold up to 4 • Two layers of insulation means your favorite
hours
foods stay cold for hours
• Convenient sizes perfect for lunch breaks or a trip • Modern design paired with rugged durability to
to the farmers market
withstand any adventure
• Welded seams for leak proof performance and • A fully lined interior means simple wipe down and
easy cleaning
easy clean up
• Collapsible design easily folds • Flexible handle is easy to carry—wherever your
into a smaller form for storage
and travel lunch break takes you
• Perfect size for weekday lunch breaks or weekend
• Soft exterior and handles
form to the body outings

• Coated fabric is Insulated
waterproof and durable; Lunch Box
pockets are welded;
zippers are water- Small
resistant

• Modern design
paired with
rugged
durability

20 L

Insulated Tote

34 / Fall 2021 Workbook Europe

Confidential / 35

Hydration Packs 5 L Down Shift™
Hydration Hip Pack
Designed to keep your water cold and back
ventilated, the Down Shift™ Hydration Hip Designed to keep your water cold and back ventilated, the Down Shift™
Pack features our revolutionary Cold Flow™ Hydration Hip Pack features our revolutionary Cold Flow™ System that
System that keeps water cold for 3+ hours. keeps water chilled 3+ hours. The ripstop bottle pockets ensure you’re well
hydrated for longer rides; and the quick stash pockets are easy to reach
The ripstop bottle pockets ensure you’re without ever removing your Hip Pack.
well hydrated for longer rides; and the
quick stash pockets are easy to reach Features:
without ever removing your Hip Pack.
• Cold Flow System keeps water cold 3+ hours
• HydraPak® IsoBound™ 1.5 L Insulated Reservoir
• High-flow HydraPak® Blaster Bite Valve self-seals after each sip
• HydraPak® Plug-N-Play™ connect system for convenient refilling
• Dual stretch bottle pockets*
• Deployable, adjustable gear and compression straps
• Dual zippered hip belt pockets
• Internal organization for tools, snacks, keys and other essentials
• Soft-lined media and sunglass pocket
• Reflective logo
• Bike light attachment

*Fits 12 oz – 24 oz Standard and
Wide Mouth Bottles

36 / Fall 2021 Workbook Europe

14 L Down Shift™ Meet our
Hydration Pack
Cold Flow™
The Down Shift™️ Hydration Pack offers our revolutionary Cold Flow™️ System
System that keeps water chilled for 3+ hours. Designed to shift
weight down for a stable ride while offering ample storage for your Insulated Reservoir
gear. Water stays cool. You stay comfortable. Mile after mile.
HydraPak® IsoBound™ insulated sweat
Features: proof reservoir helps to maintain cold
water temperature for hours
• Cold Flow System keeps water cold 3+ hours
• HydraPak® IsoBound™ 2 L Insulated Insulated Reservoir Pocket
• Reservoir with Reflective Lining
• High-flow HydraPak® Blaster Bite Valve
• self-seals after each sip Insulating reservoir pocket with
• HydraPak® Plug-N-Play™ connect reflective lining keeps heat out and
• system for convenient refilling reflects cold back in
• Dual zippered internal access
• Easy access storage External Airflow Design
• Soft-lined media and sunglass pocket
• Helmet attachment loops Ventilated back panel keeps space
• Chest strap with integrated whistle between you and your pack, letting air
• Bike light attachment flow to avoid body heat transfer

Confidential / 37

Product Specifications and Available Colors

Hard Goods Black
Stone
18 oz Standard Mouth White
21 oz Standard Mouth Olive
21 oz Std Mouth Stainless Steel Cap Cobalt
24 oz Standard Mouth Pacific
20 oz Wide Mouth Rain
32 oz Wide Mouth Alpine
40 oz Wide Mouth Carnation
64 oz Wide Mouth Pineapple
12 oz Wide Mouth w/ Flex Sip Lid Clementine
16 oz Wide Mouth w/ Flex Sip Lid Eggplant
6 oz Mug Volume (ml)
12 oz Mug Volume (oz)
16 oz Tumbler Weight (g)
12 oz Cooler Cup Weight (oz)
64 oz Growler Case Qty
25 oz Wine Bottle Black
10 oz Wine Tumbler Cobalt
Apline
Carnation
Stainless
Pacific
Weight (g)
Weight (oz)
Case Qty
532 18 327 11.5 24 Accessories
621 21 331 11.7 24 70 2.5 72
621 21 331 11.7 24 Standard Mouth Flex Cap 45 1.6 72
709 24 367 13 24 Standard Mouth Sport Cap 54 1.9 72
591 20 340 12 24 Standard Mouth Stainless Steel Cap 70 2.5 72
946 32 430 15.2 24 Wide Mouth Flex Cap 73 2.5 72
1180 40 499 17.6 12 Wide Mouth Straw Lid 82 2.9 72
1900 64 726 25.6 6 Wide Mouth Stainless Steel Cap 100 3.5 72
354 12 290 10.2 24 Wide Mouth Flex Sip Lid 54.4 1.92 72
473 16 336 11.8 24 Small Closeable Press-In Lid 63.5 2.24 72
177 6 218 7.68 24 Medium Closeable Press-In Lid 72 2.5 72
354 12 318 11.2 24 Medium Press-In Straw Lid 18 0.6 72
473 16 256 9.12 24 Small Flex Boot 41 1.4 72
354 12 317 11.2 24 Medium Flex Boot 92 3.2 6
295 10 175 6.2 24 Bottle Brush
1900 64 825 28.9 6 Straw & Lid Cleaning Set
750 25 440 15.5 24

Hard Goods: Slate Hard Goods:
Trail Series™ Obsidian Food Jars
Topaz
21 oz Lightweight Standard Mouth Volume (ml)8 oz Insulated Food Jar
24 oz Lightweight Wide Mouth Volume (oz)12 oz Insulated Food Jar
32 oz Lightweight Wide Mouth Weight (g)20 oz Insulated Food Jar
Weight (oz)28 oz Insulated Foods Jar
Case Qty
Blackberry
Bilberry
Chili
Volume (ml)
Volume (oz)
Weight (g)
Weight (oz)
Case Qty

621 21 272 9.6 24 237 8 263 9.3 12
709 24 286 10 24 355 12 318 11.2 12
946 32 336 11.8 24 591 20 381 13.4 12
828 28 445 15.7 12

Disclaimer:
Product colors and lifestyle imagery colors may vary.

38 / Fall 2021 Workbook Europe

Soft Goods Black
Sapphire
Small Insulated Lunch Box Guava
18 L Day Escape Soft Cooler Tote Blackberry
26 L Day Escape Soft Cooler Tote Bilberry
20 L Day Escape Pack Chili
20 L Insulated Tote Harbor / Dark Harbor
Unbound Ice Pack Alpine
Small Dry Storage (1 L) Eggplant
Medium Dry Storage (1.8 L) Harbor
5 L Down Shift Hydration Hip Pack Pacific
14 L Down Shift Hydration Pack Volume (L)
Volume (oz)
Kids Weight (g)
Weight (oz)
12 oz Kids Wide Mouth Bottle Case Qty
20 oz Kids Wide Mouth Bottle
12 oz Kids Insulated Food Jar 3.5 118 544 19.2 10Honeydew / Jungle
Kids Insulated Lunch Box 32 1126 1.1 40 1Paradise / Island
51.9 1824 1.5 54.4 1Ice / Cove
54.9 1933 1.4 48 1Plumeria / Punch
25.5 89.7 599 21 8White / Jungle
.85 29.9 594 21 24White / Isnald
1.7 57 177 6.2 24White / Island
1.9 67 204 7.2 24White / Punch
5 169 567 20 4 Volume (ml)
14 473 998 35.2 4 Volume (oz)
Weight (g)
356 12 330 11.5 24 Weight (oz)
591 20 422 14.9 24 Case Qty
356 12 354 12.48 24
356 12 680 24 10

Confidential / 39

Marketing Tools Marketing Tools

Hydro Flask offers a full suite of seasonal retail
assets and fixtures designed to maximize brand
impact on the retail floor.
For a complete collection of marketing tools, please
refer to our HF Global Retail Toolkit EU 2020 – 2021
or contact your sales rep.

40 / Fall 2021 Workbook Europe