INTERNSHIP REPORT SIMFUR DESIGN SDN BHD 242 BLOCK H, MK 12 JALAN BATU MAUNG 11900 PENANG. 3 MONTHS ASHADATUL SHAZWIENA BINTI ROSLAN (207357) IND 4902 – INTERNSHIP SESSION II 2022/2023 Internship Coordinator TS. SHAHRUL AZMAN SHAHBUDIN UNIVERSITI PUTRA MALAYSIA FACULTY OF DESIGN AND ARCHITECTURE DEPARTMENT OF INDUSTRIAL DESIGN 2023
TABLE OF CONTENT CONTENTS PAGE 1.0 Acknowledgement 2.0 Introduction 1-13 2.1 Objectives 2.2 Company Background 2.2.1 Company Business Framework and Philosophies 2.2.2 Company Product 2.2.3 Company Project 2.2.4 Organization Charts 2.2.5 Operation Flow 2.2.6 Company Environment 3.0 Description of Internship 14-24 3.1 Project Overview 3.1.1 Project 1 3.1.2 Project 2 4.0 Reflection on the Internship 25 5.0 Conclusion 26 6.0 Appendices 27-31
ACKNOWLEDGMENT I would like to express my deepest gratitude to all those who have contributed to the successful completion of this internship report. This endeavor would not have been possible without the support, guidance, and encouragement from various individuals and organizations. First and foremost, I extend my heartfelt thanks to Mr. Kaysen Sim, Project Manager of Simfur Design and my internship supervisor, for providing me with invaluable insights, constructive feedback, and unwavering support throughout the duration of my internship. Their expertise and mentorship have been instrumental in shaping my understanding of furniture and interior design and refining my skills. I am also indebted to the entire team at Simfur Design, particularly Pavithira Raveendran, for her willingness to share her knowledge and experiences. Their camaraderie and willingness to engage in meaningful discussions greatly enriched my learning experience. I extend my deepest gratitude to Ts. Shahrul Azman bin Shahbudin, the coordinator of industrial design students, for his invaluable guidance right from the outset. His insightful advice and dedicated management of our industrial training were instrumental in our progress. Additionally, I would like to acknowledge Ts. Dr. Mohd Shahrizal Dolah for his visit during my practical training and his continued interest in tracking my progress. Their support has been truly invaluable. I view this opportunity as a significant milestone in my career development. I am committed to leveraging the skills and knowledge I have acquired to the best of my abilities. I will also continue to work towards their enhancement, with the aim of achieving my desired career objectives.
1 2.0 INTRODUCTION This internship report documents my enriching journey over the course of a three-month internship, providing a comprehensive overview of the experiences, insights, and skills I have acquired during this period. The opportunity to intern with Simfur Design company has been a pivotal step in my professional development, allowing me to bridge the gap between classroom learning and practical application in a real-world work environment. Throughout this report, I will share my observations, responsibilities, and key accomplishments, shedding light on the contributions I made to the organization, as well as the knowledge I have gained in the field of interior and furniture design. This report serves as a testament to the growth and learning that have taken place during this internship, and I am eager to provide a detailed account of my journey. 2.1 Objectives The objectives of carry out industrial training are as following: i. To put student in real working environment to understand the real condition as a worker. ii. To develop skills in Industrial Design related field, fortifying professional aptitude, and cultivating interpersonal relationships in a professional context. iii. To expose to potential career prospects within a specific profession and industry.
2 2.2 Company Background 2.2.1 Company Business Framework and Philosophies MORE THAN FURNITURE, WE BUILD DREAMS. Simfur Design Sdn. Bhd is founded in the 1980s in Penang, Malaysia under the name Sim Furnishing, they started from a humble beginning providing custom-made wooden furniture for private residences and small-time commercial clients. Over the years, their commitment to original craftsmanship, quality materials and workmanship has propelled them by leaps and bounds and enabled them to explore the many facets of interior design, construction and project management. In 2005, their business model was revamped as a total solution provider when the company was incorporated as Simfur Design Sdn. Bhd. Also, Simfur Design Sdn. Bhd. is an end-to-end solution provider with more than two decades of hands-on experience in conceptualising, designing and manufacturing furniture that complements various design languages, styles and spaces. Driven by a fervent passion for discovering new concepts and overcoming new challenges, their journey towards becoming a complete provider has taken them beyond local shores and exposed them to different industries spanning residential, commercial, industrial as well as hospitality.
3 2.2.2 Company Product At Simfur Design, they are not just designers or builders; they are an all-in-one solution provider. That means that not only do they help client to design their kitchen, wardrobe or even their entire house or office, the way the client wants it, they are also able to manage the entire project for the client, from design consultation all the way to manufacturing and installation, as well as liaise with all the relevant contractors and suppliers so the client can have an enjoyable experience while making your dream a vivid reality. Simfur Design offer 4 main services as following: a) In- House Furniture Manufacturing What sets them apart notably as one of the leading companies in the northern region is their capability to fabricate furniture in their very own production facility, giving them the upper hand in selecting the best quality raw materials for the clients and sample time to scrutinise the quality of their production with utmost attention to detail. As opposed to other designers who have to send their designs to external manufacturers for mass production, our complete in-house fabrication enables us to closely monitor the progress and quality of our furniture before they are delivered to our clients’ homes or offices. b) Interior Design & Renovation Having garnered a solid reputation for reliability and timely delivery, Simfur Design began to evolve internally to cater to the ever-changing market demands. Established in 2017, Zeta Home became the company’s interior design and renovation division specialising in private residences as well as commercial and hospitality projects. c) Project Management Apart from their core businesses, many clients have come to us for their project management services. To this end, they are able to help the clients manage their entire project regardless of whether they employ their services for design or manufacturing from the initial planning stage right up to the final handover of keys to them.
4 d) Original Equipment Manufacturer (Furniture Manufacturing) As a family-owned business with an impeccable track record for commendable quality and workmanship, their success truly lies in the diligence, creativity and innovativeness of their people. From design and prototyping to mass production, they believe they can help the clients get on the right track. 2.2.3 Company Project At this penthouse of The Clovers Condominium located in Bayan Lepas, Penang, is where Oriental heritage meets urban luxury living. A combination of solid wood carpentry, hardwood flooring and marble fuses in seamless harmony with Chinese antiques and art, resulting in an eclectic style that is both classy and cozy. Category: Residential Location: Penang Role: Interior Design, Wet Work and Furniture Client: Private Owner
5 Located along the famous Gurney Drive promenade in Penang, The Regency boasts of vast living spaces, luxurious convenience and breathtaking sea views. For this residence, no expense was spared; precise carpentry works, designer furniture and fittings and warm lighting and ornaments adorn and augment the rich living spaces. Category: Residential Location: Penang Role: Full renovation work and furniture work Client: Private Owner Upon entering the Eastin Hotel in Bayan Lepas, Penang, one is instantly welcomed by a clean-cut, modern interior that strikes a contemporary first impression. Bringing together the elements of the sea to an urban landscape, the hotel features blue carpet that is well-complemented by the welcoming warmth and comfort of wood, steel and marble – transporting its guests into a world of business luxury. Category: Commercial Location: Penang Role: Lobby reception counter, cafe, hotel room furniture, vanity cabinet, wardrobe, bed head and sculpture Client: CP Land Sdn Bhd
6 Where nature meets contemporary luxury, the Skycube facility area is designed to provide a relaxing, warm and cosy environment for its residents. Featuring pockets of raised podium seating and bench seating, the use of stone, steel and wooden laminates complement its architecture and brings out a warm and welcoming vibe. Category: Commercial Location: Penang Role: Common area interior design work at ground floor lobby, pool podium lobby Client: Private Owner Located at the edge of Penang’s first bridge in Seberang Perai, Meritus Residensi is a vibrant urban condominium sanctuary with 28 luxurious facilities and versatile units that span from 900+ to 2000+ square feet. Symbolic of 21st century living, the condominium’s facility podium design features an artistic wall made of randomly-juxtaposed timber strips, timber decking in selected relaxation spots and plenty of spaces to rest and rejuvenate. Category: Residential Location: Penang Role: Common area interior design work Client: Eowon Design Sdn Bhd
7 Fulfilling the demand of short-stay tourists within the city area, Tropics Eight brings convenient open plan living to a whole new level with its bespoke design and luxurious comfort. Commissioned for the project’s carpentry works, a combination of solid wood, laminates and leather was deployed, resulting in an outcome that matches the brand’s image of luxury, comfort and elegance. Category: Commercial Location: Penang Role: Interior fit out – kitchen, wardrobe, TV cabinet, vanity cabinet, bed head Client: New Bob Group Bertam Resort and Water Park Moroccan- themed Bertam Resort and Water Park is located on the outskirts of Penang, Category: Resort, Commercial Location: Penang Role: Interior Design work at ground floor lobby, hotel room Client: Maritime Waterfront Suites Sdn Bhd
8 Marriot Residences Penang (On Going Project) Marriott Residences, a mixed development by BSG Property in Georgetown in Penang. It is located between the famous tourist belt of Gurney Drive and Kelawai Road, next to Evergreen Laurel Hotel. The role of Simfur Design Sdn.Bhd. is as ID builder for common area interior design and cooperate with DWP (Design Worldwide Partnership) International at Marriott Residences. The proposed development comprises a new 55-storey skyscraper, featuring a mixed of hotel rooms and condominium units: • Hotel (223 rooms) • Executive hotel (90 rooms) • Condominium (302 units)
9 2.2.4 Organization Charts 2.2.5 Operation Flow The operation flow of an Simfur Design company involves several stages, from initial client contact to project completion. Here is a general outline: i. Client Consultation and Needs Assessment: • Initial contact with the client to discuss their requirements, preferences, and budget. • Conducting a thorough needs assessment to understand the client's vision, style, and any specific functional requirements. ii. Site Visit and Measurements: • Visit the client's space to take measurements and assess the existing conditions. • Evaluate any architectural constraints, electrical and plumbing considerations, and other relevant details.
10 iii. Concept Development: • Create a preliminary design concept that aligns with the client's vision and requirements. • Develop mood boards, sketches, or digital renderings to help the client visualize the proposed design. iv. Budgeting and Cost Estimation: • Provide the client with a detailed cost estimate based on the proposed design concept. • Include costs for materials, labor, furnishings, and any additional services. v. Design Refinement and Approval: • Review and refine the design based on client feedback. • Finalize the design concept, including selection of materials, color schemes, furniture, fixtures, and accessories. vi. Procurement and Sourcing: • Order and purchase materials, furnishings, and fixtures as per the approved design. • Coordinate with suppliers, manufacturers, and artisans to ensure timely delivery. vii. Permits and Approvals: • If required, assist the client in obtaining any necessary permits or approvals from local authorities. viii. Construction and Installation: • Oversee the construction process, which may include demolition, structural work, electrical, plumbing, and HVAC installation, and other necessary tasks. • Coordinate with contractors, subcontractors, and craftsmen to ensure quality workmanship. ix. Quality Control and Inspections: • Conduct regular inspections to ensure that the work is being executed according to the approved design and industry standards. • Address any issues or discrepancies promptly.
11 x. Interior Furnishing and Styling: • Install furnishings, fixtures, and accessories according to the approved design plan. • Pay attention to details like placement, arrangement, and finishing touches. xi. Final Walkthrough and Client Approval: • Conduct a final walkthrough with the client to ensure their satisfaction with the completed project. • Address any remaining concerns or adjustments. xii. Documentation and Handover: • Provide the client with all relevant documentation, including warranties, care instructions, and any relevant permits or approvals. • Ensure a smooth transition for the client to start using and enjoying their newly designed space. xiii. Post-Project Evaluation and Follow-Up: • Gather feedback from the client regarding their experience and satisfaction with the project. • Address any post-project maintenance or service needs, if applicable.
12 2.2.6 Company Environment i. The company environment for this internship is a unique blend of office and factory settings, fostering a dynamic synergy between administrative and production teams. Housed within a spacious, open-concept workspace, there are no dividing walls, promoting a seamless flow of communication and collaboration. This design ethos encourages direct engagement between staff and the production process, offering an invaluable opportunity to witness and participate in the creation of our products. This factory-based office model exemplifies the organization's commitment to hands-on involvement and cross-functional teamwork. Within this expansive, shared workspace, the top-level staff of the company operate, ensuring a cohesive and unified approach to decision-making and project execution. This environment not only promotes a sense of unity among the team but also provides a fertile ground for learning and growth, making it an ideal setting for professional development during the internship period. Open-concept workspace, there are no dividing walls.
13 ii. This internship's work environment is centered on site construction, providing an immersive experience for staff to directly engage with construction activities and collaborate closely with contractors. This hands-on approach enables seamless coordination between the team and onsite operations. The layout is optimized for ease of on-site work, allowing staff to efficiently monitor and assess the progress of projects. This immediate proximity to the construction site facilitates timely troubleshooting and resolution of any arising issues, ensuring smooth project advancement. This environment not only emphasizes practical involvement but also underscores the value of real-time problem-solving, providing an invaluable learning experience for interns. It offers a dynamic and interactive setting that empowers staff to actively contribute to the successful execution of construction projects. This constructionbased office model embodies the company's dedication to practical learning and direct involvement in the construction process. This office is used as one of the MEA (Marriott Executive Accommodation) houses as a temporary site office at the Marriott Residences building, and it is on the 25th floor.
14 3.0 Description of the Internship The three-month internship provided an invaluable opportunity to gain hands-on experience and insight into the day-to-day operations of the company. Throughout the internship, I was exposed to a diverse range of tasks and projects, allowing me to apply theoretical knowledge in real-world scenarios at the Marriott Residences construction site. I collaborated closely with experienced professionals, gaining mentorship and guidance while contributing actively to team objectives. This immersive experience not only honed my technical skills but also enhanced my understanding of industry practices and professional conduct, culminating in a comprehensive and enriching learning journey. During the internship I had the experience to cooperate with the DWP International designer, BSG Property Developer, Kian Furniture, and Marriot International team. It was an honour and a great experience to work with them. Next, I also joined the inspection day to check on the work progress with them. As an intern, my job scope is to assist the interior designer by produce the AutoCAD drawing after measure the construction site area and classify the selected material that has been chosen by the DWP International designer and transfer it to the material sample board. In total I have done 2 clients on going project. 3.1 Project Overview The 2 projects title that I have completed throughout my internship are as listed below: Existing Client Project • DWP International Designer • BSG Property Developer • Kian Furniture • Marriot International Team Project 1: Marriott Residences Restaurant (Specialty Restaurant) Project 2: Marriott Residences Meeting room (Breakout/Bridal Room)
15 3.1.1 Project 1 Specialty Restaurant (Marriott Residences) Designers: DWP International Developer: BSG Property Brief: Specialty Restaurant is a restaurant with a Mediterranean concept, combining the sea and tropical elements. The concept has been chosen by DWP International designers for the Marriott Residences Restaurant. This restaurant has a custom-made element and concept by using unique materials. Simfur Design has undertaken a project as an interior design builder for Marriott International franchise licenser. Also, Kian Furniture provide a loose furniture for the restaurant. The task is to do the shop drawing and arrange the tiles according to the space of the wall cabinet before putting the tiles on. Design Statement: Designing a custom-made craftmanship element for a special restaurant with a Mediterranean concept for a niche market Target Market: Niche market Client: BSG Property Criteria: Luxury, Exclusive, Artistry Challenges: Arranging the tiles and area according to the design preferences are different with the construction site area and it is causing a time consuming to change and redo the installation of the cabinet or tiles on the wall. Also, the wall needs to redo according to the kitchen appliances size and dimension. Need to extend the cement board due to the kitchen appliances size and dimension. Fix and extend the installation of the cabinet. Discuss the issue of the cabinet with carpenter
16 Rendered image: • Credit to DWP International Designer (Jonathan) Work Progress The task given is to assist and monitor the work progress for this area. 1. Do the shop drawing in AutoCAD for the tile’s arrangement for the floor before the contractor started their work. Using 3 types of color of bricks as the tiles. 2. Check the work progress for the tiles. Material Confirmation. - Using three types of different color of bricks golden brown, granite, golden peach
17 Bricks arrangement. - Arrange the pattern and style of the bricks according to the shop drawing before the contractor starts the work. Tiles Brick Installation - Monitor the workers do the installation of the bricks for the floor. Tiles Brick Installation - Progression of the installation
18 Corner Wall Tiles Propose Proposal of the installation of the wall tiles between the cement and kitchen hood; need to install the metal on the corner. Drawing Documentation Prepare the hand sketch drawing to propose in the minutes meeting discussion. AutoCAD Shop Drawing Do the shop drawing for the wall tiles in AutoCAD and calculate the quantity used for the tiles.
19 Material Installation The installation of mangrove wood on the cabinet as the finish for the restaurant. Site Discussion Some discussion with the Kian Furniture team about the height of the cabinet to fit with the chair from the Kian. Cement Board The process of the cement board installation on the kitchen hood before the wall tiles installation.
20 3.1.2 Project 2 Breakout, Discussion/ Bridal Room (Marriott Residences) Designers: DWP International Developer: BSG Property Brief: The team has decided to incorporate to utilise the space for the whole year and also accommodate the weddings, which happen occasionally. Simfur Design has undertaken a project as an interior design builder for the Marriott International franchise licensee, and along with Kian Furniture, they will also provide loose furniture for the room. Design application which blends for both occasions and material specification which brings out the atmosphere to be graceful and a cooperate event equal ambience. The task is to do the shop drawing to arrange the cabinet according to the space and area. Design Statement: Designing a multipurpose room area for the special event. Target Market: Niche market Client: BSG Property Criteria: Exclusive, Luxury Challenges: Due to the limited space, the arrangement of the furniture, the distribution box (DB), and the type of door need to change a few times. In order to maintain the element within the limited space, this issue was discussed with the designers in the meeting. From the folding sliding door change to normal sliding door. Folding Door
21 Sliding Door Work Progress The task given is to assist and monitor the work progress for this area. 1. Do the shop drawing in AutoCAD for the fitted furniture arrangement for the area before the contractor started their work. 2. Check on the progress of the fitted furniture installation. AutoCAD Shop Drawing Do the shop drawing for the area in AutoCAD of the Bridal and Discussion Room.
22 Entrance Sliding Door Installation Assist and monitor the worker do the installation for the entrance sliding door. Wood Veneer Installation Progress of the wood veneer for the entrance sliding door
23 Fitted Furniture Installation Progress of the fitted cabinet installation Power/Makeup area Installation Progress of the cabinet installation for the makeup area.
24 AutoCAD Shop Drawing The worker does the wood veneer installation on the cabinet. Bridal/Discussion Room 60% progress had been made in this area.
25 4.0. Reflection on the Internship Embarking on this internship in the realm of industrial and interior design, specifically focused on fitted furniture and interior part, has been a transformative journey. Immersed in the practical applications of my coursework, I delved into the intricate process of conceptualizing, prototyping, and refining fitted furniture pieces. This hands-on experience illuminated the nuances of material selection, structural integrity, and ergonomic considerations. Collaborating with the design team provided invaluable insights into industry trends and client preferences, shaping the design sensibilities. Witnessing sketches evolve into tangible, functional pieces was immensely gratifying. Moreover, navigating through challenges like balancing aesthetics with functionality and adhering to budget constraints deepened the problem-solving skills. One key takeaway has been the profound impact of user-centered design. Understanding the client needs and preferences has become the cornerstone of my approach. Additionally, this internship underscored the significance of sustainable practices in design. Exploring materials, installation and fixing processes not only aligned with current industry standards but also reinforced my commitment to responsible design. Moreover, communication skills were honed through client and other international interior designers’ interactions and presentations. Effectively articulating design concepts and justifying choices proved pivotal in garnering approvals. Time management, too, emerged as a crucial skill, particularly in adhering to project timelines and meeting client expectations. In conclusion, this internship has provided a holistic education, amalgamating theoretical knowledge with practical application in the specialized realm of furniture design and interior design within the broader fields of industrial and interior design. This experience has not only enhanced my technical proficiency but also fortified my passion for creating innovative, meaningful designs that resonate with end-users or clients.
26 5.0 Conclusion Reflecting on this internship, I can confidently say it has been an exceptional and enriching experience. I've had the privilege to meet and connect with numerous individuals who I believe will play a pivotal role in shaping my future opportunities such Kian Furniture team, DWP International Designers team. A significant takeaway from this internship has been the development of my time management, selfmotivation and communication skills. Initially, I was uncertain about committing to ten-hour workdays, five days a week. However, I quickly devised a structured routine to maximize my productivity and ensure I made the most of my time. This process taught me the importance of organization and preparedness when seeking feedback. Having navigated the entire internship period, I have had the chance to observe various situations and learn from them. This internship has proven to be incredibly valuable to me due to its diverse nature, providing exposure to a wide range of themes. I have acquired a wealth of knowledge and garnered invaluable experiences, including exposure to site construction environment and innovative work methods, all while immersing myself in the dynamics of a design firm's work environment. In summary, my time at Simfur Design during this internship has been a successfully. I acquired tangible skills, operated in an outstanding work environment, and forged connections that I anticipate will be enduring. I am immensely grateful for this experience, which undoubtedly brings substantial value to my final year at UPM.
27 6.0 Appendices • Proposal of Electrical and Kitchen Appliances for Presidential Suite • Slide Presentation
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29 • Clients site visit for MEA (mockup room), Hotel mockup room, Hotel Lift Lobby, Hotel Corridor
30 • M Club (Marriott Club) Level 22, Kids Club (Level 4)
31 • Material sample board for each area and level rearrangement, curving process for the Grab and Go kitchen cabinet. • Ceiling marking before material installation on the ceiling for the All Day Dining area.