Jaya Petra Enterprise Company Style Guide

2022
Company Style Guide

Welcome to Jaya Petra Enterprise Company Style Guide!
This is a guideline that can help you understand who we are, and
how we express our brand.

Jaya Petra Enterprise © 2022. All Rights Reserved.

Table of Content 3 3. Brand Stationery 22
4-5 Stationery Set Overview 23
1. Our Brand 24-25
Business Card 26-27
Understanding the brand 6 Envelope 28-29
7 Letterhead 30-31
2. Our Assets 8 Receipt 32-33
9 Paper Folder 34-35
Assets Overview 10 Stamp 36-37
Logo Overview 1 1 Ta p e 38-39
Logo Colour Usage 12 Sticker 40-41
Logo Clear Space 13 Parcel Box Small 42-43
Logo Orientation 14 Parcel Box Medium 44-45
Logo Application 15 Parcel Box Large 46-47
Logo Incorrect Usage 16 Parcel Box Long 48-49
Colour Palette Overview 17 Parcel Bag
Colour Palette Usage 18
Ty pograph y Over v i ew 19
Ty pograph y Us a ge 20
Photography Overview 21
Photography Incorrect Usage
Icongraphy Overview
Icongraphy Incorrect Usage

Jaya Petra Enterprise | Page 02

Our Brand

Our Brand Shell & Gulf Mr Mckenic
Engine Oil Cleaning Oil
Understanding The Brand
Karcher Black + Decker, Dewalt & Stanley
Jaya Petra Enterprise is an online hardware business that is Cleaning Tool Power Tools
mainly based on online shopping platform such as Shopee,
Lazada, and Facebook.

Jaya Petra Enterprise is an authorized reseller for Shell &
Gulf engine oil, Mr. Mckenic cleaning oil, Karcher cleaning
tools, Black + Decker, Dewalt, and Stanley power tools.

Authorized reseller for:

Jaya Petra Enterprise | Page 04

Our Brand

Understanding The Brand

Mission Vision Core Value

To be an online one-stop home Strive to become the market Quality
improvement solutions provider leader in the E-Commerce Professionalism
with the highest degree of quality home improvement segment.
reliable customer service.

Jaya Petra Enterprise | Page 05

Our Assets

Our Assets

Assets Overview

Logo Colours Typography

Aa Avenir Black Aa Avenir Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Aa Avenir Heavy Aa Avenir Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Avenir Medium Avenir Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz

Photography Icongraphy

Jaya Petra Enterprise | Page 07

Our Assets

Logo Overview

Jaya Petra Enterprise logo is constructed by 3 main
elements, which are:
1. The initials of the company name, J, P, and E

2. Hexagon Screw Nuts

3. Wrench

Jaya Petra Enterprise | Page 08

Our Assets #fcbd19
RGB 25 189 25
Logo Colour Usage CMYK 00 29 91 00

#ffffff #000000
RGB 255 255 255 RGB 00 00 00
CMYK 00 00 00 00 CMYK 91 79 62 97

Jaya Petra Enterprise | Page 09

Our Assets

Logo Clear Space

The area around the logo should remain a clear space. Stacked Logo

The measurement for the clear space area is based on the 1x
height of Jaya Petra Enterprise wordmark as illustrated.

x-indicator

Linear Logo

1x

1x 1x

Jaya Petra Enterprise | Page 10

Our Assets Stacked Logo Logomark only
Linear Logo
Logo Orientation

Jaya Petra Enterprise logo consists of 4 different orientation:

Stacked Logo: digital and print media usage
Linear Logo: digital and print media usage
Logomark: apply as icon or badge only
Wordmark: applicable for company merchandise only

* The Stacked Logo & Linear Logo should be the preferred logo

Wordmark only

Jaya Petra Enterprise | Page 11

Our Assets

Logo Orientation

Application to white background Application to light background Application to dark background

Application on White Black Application on Black White Special finishing logo:
Wood Engraved

Jaya Petra Enterprise | Page 12

Our Assets

Logo Orientation

Do not add shadow to logo Do not distort logo or text Do not rotate logo or text

Do not apply colours that are not Do not lower down percentage Do not use as outline
from our colour palette of logo opacity Jaya Petra Enterprise | Page 13

Our Assets

Colour Usage

#706F6B #F5FBFF #FCBD19
RGB 112 111 107 RGB 245 251 255 RGB 25 189 25
CMYK 53 42 45 29 CMYK 05 00 00 00 CMYK 00 29 91 00

Jaya Petra Enterprise | Page 14

Our Assets #F5FBFF
RGB 245 251 255
Colour Usage CMYK 05 00 00 00

#706F6B #FCBD19
RGB 112 111 107 RGB 25 189 25
CMYK 53 42 45 29 CMYK 00 29 91 00

Jaya Petra Enterprise | Page 15

Our Assets Avenir Roman

Typography Overview ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Avenir Black
Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Avenir Heavy
Avenir Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Avenir Medium
Jaya Petra Enterprise | Page 16
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Our Assets

Typography Usage

Avenir Black Insert Main Headline Here Avenir Heavy
Point size: 16 Point size: 14
Avenir Roman Insert Sub-Headline Here
Point size: 12 Avenir Oblique
Insert Body Copy Here. Point size: 11
Lorem ipsum dolor sit amet, consectetuer adipiscing
elit, sed diam nonummy nibh euismod tincidunt ut Jaya Petra Enterprise | Page 17
laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.

Insert footnote here.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.

Text align to left

Our Assets

Photography Overview

Jaya Petra Enterprise mainly uses real imagery to reflect the
company's visual identity, as using real imagery can better
convey feelings and showcase a product.

People, workspaces, tools, and products are the common
subjects in our photography.

It is recommended to include the company colours in the
shot to better represent the brand as shown in below.

The product's original colour, on the other hand, should not
be edited or changed to another colour.

Jaya Petra Enterprise | Page 18

Our Assets

Photography Incorrect Usage

Do not reveal body parts that Do not use dark or blurry image Avoid wide shot image
have tattoo

Do not edit or change the Do not show negative feelings Avoid showing children
original product colour holding tools

Jaya Petra Enterprise | Page 19

Our Assets

Iconography

Jaya Petra Enterprise | Page 20

Our Assets

Iconography Incorrect Usage

Do not add shadow to icon Do not distort icon Do not use silhouette icon

Do not modify icon style Do not use filled icon Do not apply gradient
Jaya Petra Enterprise | Page 21

Brand Stationery

Jaya Petra Enterprise | Page 23

Brand Stationery

Business Card

The Business card consists of 2 sides, front and back. The business card should be design using the exact same design and layout, it should not be
created or edited using other design style or layout.

Size (width x height) : 3.5 x 2 inch

Front Back

2 inch Peter Ng

Salesperson 47140, Petaling Jaya,
Selangor, Malaysia.
012 283 3199
facebook.com/JayaPetra2019/

3.5 inch

Jaya Petra Enterprise | Page 24

Jaya Petra Enterprise | Page 25

Brand Stationery

Envelope

The envelope consists of 2 sides, front and back. The envelope should be design using the exact same design and layout that includes a window,
it should not be created or edited using other design style or layout.

Size (width x height) : 22 x 11cm

Front Back

012 283 3199 Stamp
facebook.com/JayaPetra2019/
47140, Petaling Jaya, Selangor

11cm

YG Enterprise
59200, Kuala Lumpur,
Kuala Lumpur

22cm

Jaya Petra Enterprise | Page 26

Jaya Petra Enterprise | Page 27

Brand Stationery 2.54 cm 012 283 3199
facebook.com/JayaPetra2019/
Letterhead 47140, Petaling Jaya, Selangor

The letterhead should be design using the exact same design, YG Enterprise 29.7cm
layout, and margin, it should not be created or edited using 59200, Kuala Lumpur,
other design style or layout. Kuala Lumpur

A margin is set around the letterhead to ensure that the text 1 January 2022
would not be cut off during printing. The margin area should
only contain the company logo and company information, Dear Lisa,
other message should not be written in the margin area.
Size (width x height) : 21 x 29.7cm Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
Margin: 2.54cm nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.Duis vel eum iriure dolor in hendrerit
in vulputate velit esse molestie consequat.

Sincerely,

Peter

2.54 cm

21cm

Jaya Petra Enterprise | Page 28

Jaya Petra Enterprise | Page 29

Brand Stationery 2.54 cm 012 283 3199
facebook.com/JayaPetra2019/
Receipt Receipt No: _______________ 47140, Petaling Jaya, Selangor
BILLED TO:
The receipt should be design using the exact same design, YG Enterprise Issue Date: _______________
layout, and margin, it should not be created or edited using 59200, Kuala Lumpur,
other design style or layout. Kuala Lumpur Quantity Price (RM) Amount (RM)

A margin is set around the receipt to ensure that the text Item Description
would not be cut off during printing, any message should not
be written in the margin area. 29.7cm
Size (width x height) : 21 x 29.7cm
Margin: 2.54cm

Subtotal
Tax

Balance Due

Issued by: _______________

2.54 cm

21cm

Jaya Petra Enterprise | Page 30

Jaya Petra Enterprise | Page 31

Brand Stationery 21cm
29.7cm
Paper Folder
21cm
The paper folder should be design using the exact same
design, and layout, it should not be created or edited using Jaya Petra Enterprise | Page 32
other design style or layout.
Size (width x height) : 21 x 29.7cm

3 cm

Jaya Petra Enterprise | Page 33

Brand Stationery

Stamp

The stamp must include the company logo, company name, phone number, website and address. The stamp should be design using the exact same
design, it should not be created or edited using other design style or layout.
Size (width x height) : 4.5 x 1.5 cm

4.5 cm

1.5 cm

012 283 3199 | facebook.com/JayaPetra2019/
47140, Petaling Jaya, Selangor

Jaya Petra Enterprise | Page 34

Jaya Petra Enterprise | Page 035

Brand Packaging

Tape

The tape must include the company logo and company name. The tape should be design using the exact same design, it should not be created or
edited using other design style or layout.
Size (width x length ) : 5 cm x 240 m

5 cm

240 m

Jaya Petra Enterprise | Page 36

Jaya Petra Enterprise | Page 37

Brand Packaging

Sticker

The sticker must include the company logo, company name, phone number, website and address. The stamp should be design using stacked logo
with the exact same size and design, it should not be created or edited using other logo variation, size or design.
Size (width x height) : 3 x 3 cm

3 cm
3 cm

Jaya Petra Enterprise | Page 38

Jaya Petra Enterprise | Page 39

36 cm 32 cm

Jaya Petra Enterprise | Page 40 12 cm
3 cm

Order Details 1-01-2022 5920145501372041
Ship By Date: 1.5 Order Details (Courier)
Weight (kg): 210812CTM6NW4G PDO
Order ID: 0

Sender Details BB01
Name: Peter CEN1
MYKAJ1
Phone: 0122833199
Address 47140, Petaling Jaya, Selangor 43000

RecipientDetails HOME
Name: Sinead

Phone: 0123456789
Address 43000, Kajang, Selangor

POD 5920145501372041

Name:
IC:
Signature:

Brand Packaging

Parcel Box Small - 20 (L) x 3 (W) x 12 (H) cm

20 cm

Jaya Petra Enterprise | Page 41

96 cm Jaya Petra Enterprise | Page 42

Brand Packaging Order Details 1-01-2022 5920145501372041
Ship By Date: 1.5 Order Details (Courier)
Parcel Box Medium - 52 (L) x 21 (W) x 32 (H) cm Weight (kg): 210812CTM6NW4G PDO
21 cm Order ID: 0
52 cm
Sender Details BB01
Name: Peter CEN1
MYKAJ1
Phone: 0122833199
Address 47140, Petaling Jaya, Selangor 43000

RecipientDetails HOME
Name: Sinead

Phone: 0123456789
Address 43000, Kajang, Selangor

POD 5920145501372041

Name:
IC:
Signature:

157 cm

23 cm

5 cm

32 cm

Jaya Petra Enterprise | Page 43

140 cm Jaya Petra Enterprise | Page 44

Order Details 1-01-2022 5920145501372041
Ship By Date: 1.5 Order Details (Courier)
Weight (kg): 210812CTM6NW4G PDO
Order ID: 0

Sender Details BB01
Name: Peter CEN1
MYKAJ1
Phone: 0122833199
Address 47140, Petaling Jaya, Selangor 43000
HOME
RecipientDetails
Name: Sinead

Phone: 0123456789
Address 43000, Kajang, Selangor

POD 5920145501372041

Name:
IC:
Signature:

Brand Packaging 290 cm

Parcel Box Large - 70 (L) x 70 (W) x 70 (H) cm 70 cm
70 cm
68 cm
10 cm

Jaya Petra Enterprise | Page 45

Brand Packaging

Parcel Box Long - 80 (L) x 20 (W) x 20 (H) cm

80 cm

5 cm

20 cm Order Details 5920145501372041
Ship By Date: Order Details (Courier)
Weight (kg): 1-01-2022 PDO
Order ID: 1.5 0
210812CTM6NW4G
BB01
Sender Details CEN1 85 cm
Name: Peter MYKAJ1

Phone: 0122833199 43000
Address 47140, Petaling Jaya, Selangor
HOME
5 cm RecipientDetails
Name: Sinead

Phone: 0123456789
Address 43000, Kajang, Selangor

18 cm POD

Name: 5920145501372041
IC:
Signature:

130 cm

Jaya Petra Enterprise | Page 46

Jaya Petra Enterprise | Page 47

34 cm Brand Packaging

Parcel Bag

25 cm Front

Order Details 1-01-2022 5920145501372041
Ship By Date: 1.5 Order Details (Courier)
Weight (kg): 210812CTM6NW4G
Order ID: PDO
0
Sender Details
Name: Peter BB01
CEN1
Phone: 0122833199 MYKAJ1
Address 47140, Petaling Jaya, Selangor
Back43000
RecipientDetails
Jaya Petra Enterprise | Page 48Name: Sinead HOME

Phone: 0123456789
Address 43000, Kajang, Selangor

POD 5920145501372041

Name:
IC:
Signature:

Jaya Petra Enterprise | Page 49

Jaya Petra Enterprise © 2022. All Rights Reserved.