Contents

2

Contents

04 Introduction
06 The Vision & Mission
07 Landmarks of Progress 1991 - 2010
08 Infrastructure & Production Technology
16 The Products
32 Markets
34 Financial and corporate strengths
40 Quality
42 Awards
46 Human Resources
48 Corporate Social Responsibility
50 RAK Ceramics supports green building constructions
52 Exhibitions
54 Projects

3

“It is always what you have achieved and what you could achieve. The sky is the limit.” These are the words used by
Dr. Khater Massaad, CEO of RAK Ceramics, to describe the attitude behind our fundamental concept of excellence-
oriented corporate philosophy. Excellence means not being satisfied with what you have achieved but instead constantly
striving for innovations and improvements in a permanent process. As a leading global industrial company, we at RAK
Ceramics are committed to this conviction in all spheres. In the interest of our customers we try to improve daily.
We achieve excellence by:
- manufacturing outstanding quality products that represent unique value for money;
- using cutting edge technologies to repeatedly set new standards and trends with innovative products;
- assuming social responsibility whenever our company has branches and integrating all our staff in the constant process
of personal and company development.
RAK Ceramics consider it an immutable duty to make the best possible contribution to the protection of our environment.
We are intensively and permanently committed to the questions of effectively reducing pollutants. We respect and take
note of the ethical principles of responsible cooperation with our staff and business partners. For our customers we aim
to be an irreplaceable partner worldwide, one who fulfils their needs and expectations at all times. We would be happy
if you, too, were to test our readiness and our ability to achieve yours objectives and requirement. We look forward to it.

Dr. Khater Massaad

4 Chief Executive Officer - RAK Ceramics

Introduction

The public-listed RAK Ceramics is the world’s largest manufacturer of ceramic tiles and bathware with a global production
output of 115 million sq.mt per anum and accounts for $ 1 billion annual turnover. The Ras Al Khaimah-based company
currently was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, member of the Supreme Council and Ruler of
Ras Al Khaimah, and RAK Ceramics Chairman, and Dr. Khater Massaad, CEO, who directed the company towards global
competitiveness, technological advancement, and high-quality production.
Specializing in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than
6,000 production models, with new designs added almost every week to its product portfolio. Tiles are manufactured in a
variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field.
RAK Ceramics is the world’s first company to launch Luminous, Golden or Silver Glazed tiles and the Antimicrobial, a super
specialty tile for the hospital industry. The company’s latest creations “RAKSLIM”, an eco-friendly 4.5-millimetre thick tile
that sets a new industry benchmark in thickness, strength, cost and ease of use.
The Ras Al Khaimah plants of the company alone currently produce around 227,000 sq.mt. of tiles per day and over 8500
pieces of sanitaryware per day. Considering the company’s overseas plants in several other countries, the global production of
tiles has now reached over 360,000 sq.mt. per day and over 12,000 pieces of sanitaryware per day. Presently, the company
exports to more than 150 countries across 5 continents, which is a testimony to its excellent reputation in the ceramic industry.
RAK Ceramics is a ISO 9001 : 2008 & ISO 14001 : 2004 certified organisation. RAK Ceramics was recognised as ‘Company
of the Year’ in 2004 by the Arabian Business Awards and in 2005 bestowed the ‘MRM Business Award for Manufacturing’,
the highest manufacturing award of the UAE, by the Dubai Chamber of Commerce and Industry. In 2007, it was given an
AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. It has also been
conferred the SuperBrand status in 2009 and 2010.
RAK Ceramics has been awarded the NATA (National Association of Testing Authorities) accreditation from Australia that
certifies RAK Ceramics Sanitary ware Testing Laboratory is incompliance with NATA requirements to perform specific tests
and operate in accordance with ISO/IEC 17025.
Dr. Khater Massaad was presented with the Visionary CEO Award during the 1st Middle East Business Leaders Summit and
Awards - 2010, Dubai. RAK Ceramics was also honoured with the Best Brand Award at the same event, which recognises
decades of business excellence and outstanding leadership.

5

RAK Ceramics No.1*
World’s

Ceramic manufacturing company

The Vision & Mission

Vision
To maintain its status as world’s leading innovator in ceramic field
Mission Statement
Our Responsible And Knowledge-driven mission statement includes:
• C- Close to our clients by listening to their needs and adapting to market requirements
• E- Excellence in producing high-quality products that offers best value-for-money
• R- Redefining the product innovation and design process
• A- Accountable to its clients, trade partners, stakeholders and employees
• M- Motivate employees to develop them into future entrepreneurs
• I- Integrity of the management towards the organisational goals
• C- Committed to the society by contributing towards a healthy environment
• S- Sustainability in every sphere of business

6 * - as per latest report published by World Ceramic Review

Landmarks of Progress 1991 - 2010

1991 - First ceramics plant in RAK begins production with 5,000 sq.m. per day capacity
1993 - First sanitary ware plant commences production with capacity to 1,000 pieces per day and quickly expanding
to 3,000 pieces per day
- Second ceramics plant in RAK with 14,500 sq.m. per day capacity
1995 - Second plant for tiles starts. Production capacity of 14, 500 sq.mt. per day
1997 - Third plant for tiles starts. Production capacity of 14, 500 sq.mt. per day
- Receives ISO 9001 accreditation from CICS, UK
1998 - Turned into a Public Limited Company
- Fourth ceramics plant in RAK with 20,000 sq.m. per day capacity
1999 - Fifth ceramics plant in RAK with 20,000 sq.m. per day capacity
2000 - Second sanitary ware plant in RAK commences production with capacity to 2,000 pieces per day
- Sixth state-of-the-art ceramics plant in RAK with 20,000 sq.m. per day capacity and facility to produce large
format slabs in size of 120 cm x 180 cm
- First overseas ceramics plant in Bangladesh begins with 10,000 sq.m. per day capacity
2002 - Seventh ceramics plant in RAK with 20,000 sq.m. per day capacity
- Eighth ceramics plant in RAK with 30,000 sq.m. per day capacity
- Receives ISO 9001 certification from BVQI
2003 - Listed on Abu Dhabi Stock Exchange
- Second overseas plant in China begins with 15,000 sq.m. per day capacity
2004 - New sanitary ware plant facilities in RAK adds to the capacity with 2,000 pieces per day
- Third overseas plant in Sudan begins with 10,000 sq.m. per day capacity
- New sanitary ware plant at Bangladesh commences production with a capacity of 1000 pieces per day
- Laticrete- RAK, a joint venture starts production to make tile adhesives & grouts
- Ceramics plant in Bangladesh doubles its capacity to 20,000 sq.m. per day
2005 - Ninth ceramics plant in RAK with 30,000 sq.m. per day capacity
- Receives ISO 9001: 2000 approval from BVQI
- Fourth overseas plant in Iran commences production with a capacity of 10,000 sq.mt. per day pieces per day
- Ceramics plant in China doubles its capacity to 34,000 sq.m./day
- Ceramics plant in Sudan doubles it capacity to 20,000 sq.m./day
2006 - Fifth overseas plant in India commences production with a capacity of 20,000 sq.mt. per day pieces per day
- Tenth ceramics plant in RAK with 45,000 sq.m. per day capacity
- Second overseas sanitary-ware plant in India with 1000 pieces per day capacity
- RAK Porcelain, a high-end tableware for hospitality is launched
2007 - Kludi-RAK, a joint venture for manufacture of kitchen and bathroom fittings along with other accessories for
sanitary ware products
2008 - Expansion of 8th plant in RAK to increase the capacity to 36,000 sq.mt. per day
2009 - Expansion of 7th and 10th plant in RAK to increase the capacity by 3000 and 15,000 sq.mt. per day respectively
- Expansion of sanitary-ware plant in Bangladesh with additional 1000 pieces per day capacity
2010 - World’s No.1 Ceramic Manufacturing Company as the undisputed largest ceramic tiles producer ware with
annual output of 115 million sq.m. that has been officially recognized by World Ceramic Review
- RAK Ceramics is $1 billion conglomerate & exports to over 150 countries
- Global production of tiles exceeds 360,000 sq.m. per day which includes 227,000 sq.m. of tiles per day from
RAK plants alone
- Global production of 12,000 pieces of sanitary ware per day with over 8,500 pieces of sanitary ware from its
RAK plants alone

UAE Landmarks Overseas Landmarks 7

Infrastructure
&
Production
Technology

Situated along the highway to Dubai, is RAK Ceramics’ huge complex extending over an area of 1,500,000 square meters.
On this vast area of land are 10 “state of the art” factories, raw material warehouses, CNC workstations, showrooms, office
buildings, showrooms, research & development laboratories, and silkscreen & photo-printing facility. The plants at Ras Al
Khaimah are equipped with some of the longest kilns in the world. The largest press in the ceramic industry - the PH 7200
(tons) is housed at Ras Al Khaimah & produces Gres Porcellanato slabs of large format upto 125 x 185 cm - the largest size
in the industry.
The plants are is also equipped with other state of the art equipment such as a water jet cutting machines used to create
various designs & patterns, rotomatrix color decoration machines that give tiles natural perfect prints, and diamond cutting
machine used in the production of special items like vanity and kitchen tops.
RAK Ceramics also has the latest machinery housed in the sanitaryware plants like a high-pressure casting mould bench. A
robot-spraying machine is used to give each piece of sanitaryware a perfectly even finish.

8

An aerial view of the plants at Ras Al Khaimah, spread over 2,500,000 sq.mts

Creative & innovative methods in manufacturing deliver the cutting edge in ceramics

RAK Ceramics has a distinctive edge on all its rivals due to the wide range of technologies used to make a very wide
range of products suited for very wide range of applications and budgets. The trend now is to move to high value products
catering to the premium markets such as those in Europe. The technology incorporated by the Company has been the very
latest in its field.
The latest state-of-the-art machines and equipments were inducted by RAK Ceramics over the years and the best tile
designers in the world were used to convert concepts into reality. The Company was flexible to adapt the external market
shifts and this continues to remain as the sustained strategy of being focused and aligned with market realities. Flexibility
to external market also meant that the company had to pre-empt the changing taste in various markets and proactively set
new trends as per consumer demands.

9

SALT & PEPPER MODELS
SOLUBLE SALT MODELS
DOUBLE-CHARGED WITH SOLUBLE SALT PRINTING MODELS
FULL MASS MODELS
DOUBLE-CHARGED MODELS
DOUBLE-CHARGED WITH DRY GLAZE APPLICATION MODELS
NANOPIX TECHNOLOGY
STONE-ART
DIGITAL PRINT TECHNOLOGY
CHROMA TECHNOLOGY
TWIN PRESS
TECHNOSLATE
RUSTIC “GP” TILES
EASY OXIDE MIXING or DRY OXIDE MIXING

A glimpse of the technologies in
operation at RAK Ceramics

10

SALT & PEPPER MODELS (GP Series) Double Charged (GPD)

These models are full body tiles produced Soluble Salt (GPS)
with the utilization of a dosing system.
Various types of colour pigments in liquid Double Charged with soluble salt printing (GPDSS)
form are mixed with the slip body in
certain proportions by dosing system while
simultaneously being fed into the spray
drier. The dried clay granules (mixture of
colour pigments and clay body) is fed to
the Hydraulic Press and pressed according
to the required size. The clay tiles are then dried in the Horizontal Drier
and subsequently fired in the Roller Kiln. The mixture of colour pigments
creates the salt and pepper effect on the body of the tiles. These models
are available in both Unpolished and Polished finishes.

SOLUBLE SALT MODELS (GPS Series)

Soluble Salt Printing Technology is employed
to produce these models. Silk screens are
used as the source of the designs to be
printed on the surface of the clay tiles.
Using the printing paste made of alkali or
colouring salts, the designs are printed on
the proper surface. Soluble salt solution is
applied over the printed surface to aid the
penetration of the print into the tile body by 2.8 mm to 3.2 mm deep.
After the drying stage, the tiles are fired and subsequently polished to
obtain the natural marble effect. These products are available in Polished
finish only.

DOUBLE-CHARGED WITH SOLUBLE SALT PRINTING
MODELS (GPDSS Series)

These tiles are a combination of both
Double-Charged and Soluble Salt Printing
Technology. Tiles similar to natural stones
and marble can be created using this
technology. These products are available in
Polished finish only.

11

Roto diaphragm Mixer (GPM) FULL MASS PRODUCTS (GPM Series)

Double Charged (GPD) These models are characterized by the natural design of marble
veins and shades. To achieve this aesthetic design, a sophisticated
Double-charged with Dry glaze Application Models (GPDRG) technology called MDR (Rotary Diaphragm Mixer) was adapted.
The tiles are manufactured with the use of various multi-coloured

powders differing in their morphology.
The basic powder and the coloured ones
flow through the various pipes while
coming from the hoppers on the service
platform over the press. The rotary
diaphragm mixer (MDR) simultaneously
mixes the different powders and feeds
the feeding hoppers with a series of
coloured spots inside the basic powder.
After pressing, the tiles are fired and after subsequent polishing,
the finished product resembles natural stones and marbles,
having naturally created veins or shaded effect. These models are
available in both Unpolished and Polished finishes.

DOUBLE-CHARGED MODELS (GPD Series)

These tiles are produced by a sophisticated technology known as
“DOUBLE CHARGED”. Multi-coloured powders are used to obtain
the typical appearance of a natural marble or granite. The double-

charging process is rendered by super
imposing a layer of micronised powders,
which after pressing, firing and eventual
polishing, an aesthetic effect of a
natural marble or granite is evolved to a
layer of the basic tile body. These models
are available in both Unpolished and
Polished finishes.

DOUBLE-CHARGED WITH DRY GLAZE APPLICATION
MODELS (GPDRG Series)

These tiles are produced through the
combination of both Double-Charged
and Dry Glaze Application. Dry glaze
application transpires at the pressing
stage itself. It is applied on top of the
body powder, then pressed and fired.
The finished product has a resemblance
of natural stones with unrefined
surface. These products are available in
unpolished finish only.

12

NANOPIX TECHNOLOGY

This Technology is series Bianco Vena with Nanopix Technology
distinct with other
prevalent printing
techniques in the market,
it can present high
definition and multi-
layer decorative effect
on ceramic surfaces
through tridimensional
printing of nanometer
material with unique
combination of glazes,
and brings a delightful
feeling to people, it is the most advanced printing technique at
present.
High definition : adopt high-tech three-dimension a design
technology to make pictorial surface as fine as nanometer-grade,
gradation is more abundant, and printing quality is extremely clear.
Good simulation quality: fresh colour, vivid effect, optimal
tridimensional sensation, achieves incomparable revolutionary
technological breakthrough.
Strong artistic feeling : Draw inspiration from high-end stone
materials and top-class buildings, with high artistic taste, it is a rare Alta seires with Kerajet - digital print technology
art treasure.
Durable and wearable : Brand-new nanometer material printing
technology, with strong appearance durability, more serviceable.

STONE-ART
The Stone-art models uses
the latest in digital printing
technology in the ceramic tile
industry. Unique stone look
textures & designs are possible
with the latest printing tiles ,
possible using only high tech
machinery and punches for
effects. The tiles are produced
on line, and the tile series aims
at conquering spaces in the
exterior & interior segments. Some of the new models launched in
the series are Alta, Mosaic, Deep Stone Rustic, Travertino, & Vista in
33 cm x 50 cm size. More sizes are in the offering in the near future.

RUSTIC “GP” TILES Sparta seires - Rustic GP tiles
Rustic models are usually made from
the basic body granules, pressed with
structured punches and enriched
with a suitable quantity of glaze and
other application materials. To get the
natural and elegant look of genuine
stone, various types of printing and
surface applications are employed, then
intermittently sprayed and brushed on
the surface thus enriching the natural
effect. Intentional shade or colour
variation, which is an integral element of the design is likely to
be observed. Beside the familiar glazed surface and unpolished
finish, these products are also available in Lapatto and Marbo
finish.

13

Jade Stone series with DIGITAL Print Technology DIGITAL PRINT TECHNOLOGY

Sixth Sense series with Chroma Technology RAK Ceramics has acquired from one of
the leading equipment manufacturer in
Italy, the Digital Print Technology , for the
production of porcelain tiles with high
aesthetic value. It combines aesthetic quality
with a high production speed, meeting the
ceramic manufacturer ‘s twin requirements
of quality & productivity.

Digital technology is one of the most
advanced hi-definition printing Technology of porcelain tiles. It is also highly
a flexible technology meeting the needs of both through bodied and glazed
porcelain tile production.

Beautiful series of tiles in Digital print technology had been manufactured
in name of series such as - TROPICAL STONE, JADE STONE & BAVARIA
(STOHOFEN STONE ).

CHROMA TECHNOLOGY

RAK Ceramics has acquired from one of
the leading equipment manufacturer in
Italy, the CHROMA Universal Press Feeding
System, for the production of porcelain tiles
with high aesthetic value. The technology
can be applied to any type of press. It
combines aesthetic quality with a high
production speed, meeting the ceramic
manufacturer‘s twin requirements of
quality & productivity.

Chroma technology allows for a wide ranging aesthetic affect, and at
the same time is efficient & more productive than conventional single &
double layer press feeding systems.The possibility of feeding the press
mould with spray dried bodies and glazes as well as micronised powders
make it possible to produce tiles with ”travertine”, “veined”, and varied
colour effects. The tiles can be produced in smooth, lapped, textured and
polished verison without the need to alter tehir design in any way. The
polishing processs that is after needed to make the design visible on the
surface is no longer required for tiles using CHROMA. The aesthetic effect
is visible immediately after the pressing phase, with no need for additional
processes.

CHROMA technology is one of the most advanced press feeding system for
production of porcelain tiles. It is also highly a flexible technology meeting
the needs of both through bodied and glazed porcelain tile production.

Beautiful series of tiles in Chroma technology had been manufactured in

14 name of series such as - THE SIX SENSE SERIES & DELTA.

TWIN PRESS (Double Pressing Technology)
This technique involves first pressing step that forms the semi-compact body, in which layers of powder decoration are
applied, followed by the actual or final pressing. The importance of double pressing certainly lies in the limitless possibility
of creating new “Gres Porcellanato” tile products, whether glazed or unglazed, in the pressing stage and of developing
products with effects that aesthetically give no reason to envy rustic or polished natural stone. This also helps to reproduce
semi-precious stone such as Quartz. These models are available in both Unpolished and Polished finishes.

TECHNOSLATE
The name “TECNOSLATE” identifies a new technological process, which is a major innovation in the field of Porcelain tile; a
system capable of producing through-bodied vein effects on textured rustic tiles. With this new technology, the tile comes
out of the press with the veins already visible, making it possible to create all kinds of products, from smooth surfaces
(which may undergo final polishing) to textured surfaces. These products are available in Unpolished finish only.

EASY OXIDE MIXING or DRY OXIDE MIXING

This is the latest technology for the production of “Gres Porcellanato” tiles with high aesthetic levels and to obtain multiple
colour combination. This process involves the production of coloured powders by means of mixing dry colouring oxides to
the base body granules to get uniform coloured granules.

The above chart shows how RAK Ceramics invested regularly in high technology in the porcelain tiles field to meet 15
global competition in the most competitive European markets.

The Products

pP FIRST To Introduce Largest Format of Slabs 125 x 185
pP FIRST To Introduce Anti-slip Tiles
pP FIRST To Introduce Anti-mircobial Specialty Tiles
pP FIRST To Introduce Silver and Golden Glazed Tiles
pP FIRST To Introduce Luminous Tiles
pP And Amongst FIRST to Introduce High-Pressure

Casting and Robot-Glazing Machine

16

The product range of the Company is huge,
but can be summarised as under

CERAMIC TILES
PORCELAIN TILES
SPECIALITY TILES
BATHWARE
TILE ADHESIVES
PAINTS
FAUCETS
TABLEWARE

17

The wide range offered by RAK Ceramics in

Ceramic Tiles

Wall Tiles Floor Tiles Accessories Decor Tiles Listellos Skirtings Coved Tiles Swimming Step Tiles
Pencils Pool Tiles
Capping

6x24 cm 20x20 cm Borders Corners 10x10 cm 33x8 cm 20x10 cm 11.6x24.5 cm 33x33 cm
10x10 cm 25x25 cm 15x15 cm 41.6x8 cm 30x10 cm
10x30 cm 33x33 cm 20x20 cm 45x8 cm
15x15 cm 41.6x41.6 cm 33x8 cm Corner Internal 20x30 cm 50x9 cm
20x20 cm 45x45 cm 33x16.5 cm Corner External 25x33 cm
20x30 cm 50x50 cm 25x40 cm
20x50 cm 25x50 cm Angle Bead Internal
25x33 cm 15.5x15.5 cm 25x70cm Angle Bead External
25x40 cm 16.5x16.5 cm 30x60 cm
25x50 cm 33x50 cm Elephant Foot
25x70 cm 30x100 cm Bull Nose
30x60 cm
33x50 cm
30x100 cm

18

Ceramic Tiles

In the Ceramic range, the company
produces ceramic wall tiles, ceramic
floor tiles, matching decor tiles,
listellos, and pencils & cappings and
a few other related items.

19

The wide range offered by RAK Ceramics in

Gres Porcellanato

Salt & Pepper Unglazed Glazed Advanced Large Format Slabs
Technologies (PH 7200 press)
Polished
Chroma 125x185 cm
Polished Unpolished 40x40 cm Rustic Special Tiles such as: Hi-definition Digital Print
50x50 cm Stone Top Class - Leaf Other Sizes
30x30 cm 10x20 cm 30x60 cm Travertino Orion Collection MDR (PH 4600 press)
40x40 cm 20x20 cm 60x60 cm Metallic Oak Wood Double Charge 100 x 100 cm
30x30 cm 45x90 cm Wood Inline
40x40 cm 100x100 cm Paradox Roll feed 50 x 100 cm
60x120 cm Gnais Stone Dry Glaze 60 x 120 cm
120x180 cm RAK Stone Technoslate 60 x 90 cm
Earth Stone Twin Press 45 x 90 cm
Six Sense Unicolor
Glazed Polished

Slim

General size range indicated General Range of Sizes:
10x20 cm, 20x20 cm, 30x30 cm, 30.5x30.5 cm, 31x31 cm, 40x40 cm, 40.5x40.5 cm, 30x60
20 cm, 30.5x60.5 cm, 45 x45 cm, 45.5 x45.5 cm, 60x60 cm.

General Range of Surface Finish or effects:
Polished / Unpolished / Lapato / Semipolished / Satin / Rustic / Wood

Porcelain Tiles In Gres Porcellanato (porcelain / fully
vitrified tiles), the company produces
thousands of models in glazed &
unglazed porcelain, covering finishes
such as polished, Semi polished,
unpolished, rustic, stone, mosaic,
travertino, etc. Some unique patterns
and finishes are acquired through
new technologies such as Roto
Printing, Double Charge, Granitech,
MDR, Technoslate, Twin press, & dry
glaze, to name a few of them. Some
unique “antique style” finishes and
many specialised finishes in tiles have
been possible due to such advanced
gres porcellanto technology. The
tiles are manufactured in very wide
range of sizes.

21

Speciality Tiles

SPECIALITY PRODUCTS - LARGE FORMAT SLABS
IN GRES PORCELLANATO

RAK CERAMICS offers Gres Porcellanato slabs upto 185cm
x 125cm x 2cm thick. The slabs of these dimensions with their
excellent finish and various designs and colors are already in
popular in several wall & floor applications in airports, hotels,
shopping malls, high profile residences and may other locations
around the globe.
The inherent strengths of the Gres Porellanato material in slabs
such as high abrasion resistance, high strength and absolutely low
water absorption compare extremely positively against natural
marble and granite.

FEATURES:
l High breaking strength & high modulus of rupture
l Very low water absorption - less than 0.05%
l Frost resistant
l Resistant to continued light exposure
l Resistant to acid and alkali chemicals
l Resistant to thermal shock
l Highly resistant to abrasion.
l Controlled & speedy factory production schedules
l Much better uniformity in shade compared to

natural stone
l Decorative borders and corners complement the slabs
l Almost no maintenance cost
l Exquisite Vanity tops, Table Tops & Stairs can be

manufactured from the slabs .
A lot of traditional granite and marble slab dealers have complemented their range with these slabs, and many
architects have specified these slabs over traditional stone.

22

SPECIALITY PRODUCTS - RAK SLIM

4.5mm Thickness

A unique “green building” concept

The greatest beneficiary is the environment.
In the process of manufacturing RAK SLIM,
thousands of tonnes of raw materials start-
ing from clays – natural & otherwise will be
saved. Energy costs in firing the tile are also
considerably lower, and last but not the
least, the emissions from plants that is a re-
sult of manufacturing of the tiles is far lower
as lesser energy is consumed, and lesser raw
materials & chemicals used in the process.

23

SPECIALITY PRODUCTS - TECHNO CHROMA

RAK Ceramics has started producing TECHNO-CHROMA –
AN UNIQUE OFFERING in Gres Porcellanato.
The primary offering will be the size 59.5cm x 119.5cm, 13mm
thickness. Several other sizes, all in 13mm thickness are also offered
in 21 exclusive colours.
The special features of this top-of the range Gres Porcellanato
offering is :
l 21 unique colors , a mix of vibrant , elegant & subdued
pastel shades
l Modular concept
l Polished & Satin finish
l All the technical finesse of RAK’s polished porcelain
standard with water absorption of less than 0.05%
l Micro Chamfered edges
l A thickness of 13 mm in all sizes
An architect’s delight in terms of plain colours, giving him the scope
to create special ambiences with play of special colours & modular
sizes.
Sizes available (cm x cm)

59.5 x 44.5

59.5 x 29.5

59.5 x 119.5 29.5 x 119.5

44.5 x 44.5

29.5 x 29.5

24 59.5 x 59.5 19.5 x 19.5 29.5 x 44.5

SPECIALITY PRODUCTS - EXQUISITE DESIGNS IN CUSTOM CERAMICS- Water Jet Designs

RAK CERAMICS’ offers exquisite design solutions for floors and walls 25
in Gres Procellanato material. An example of CNC production in
designs for interiors, these designs can be custom made, and are also
available in a wide choice of existing patterns.

These designs are a combination of uniquely carved out pieces
resulting in tile formations when individually processed pieces are
assembled together. Each design contains between 5 to 20 pieces,
and multiple colour combinations may be possible. The designs are
carved out in Gres Porcellanato, and customers can also specify the
size of the designs. Layouts of about 5 feet in diameter are quite
popular in most of the flooring designs. Complementary wall designs
can also be realized.

Designs and patterns are made using the latest water-jet cutting
technology. A water-jet with abrasive components, with a speed
twice that of sound, cuts unique designs and patterns created
through computerized imaging. A highly sophisticated computer
controlled workstation targets the water jet to produce designs,
mosaic incrustations, logos and many other items in various colours
and sizes.

The CNC automation leads a water jet under very high pressure to
carve out designs on ‘fully vitrified’ porcelain tiles manufactured
using raw materials such as china clay, feldspars, silica sand and other
suitable raw materials. The water absorption of porcelain material is
less than 0.05% and its very low wear and stain resistance makes it
suitable for use in high traffic areas. A very high mechanical strength
greater than 45 M/mm2 in compliance with EN 100 standard, as well
as a deep abrasion resistance makes these designer tiles a long lasting
marvel.

These designs look very different from those obtained by assembling
patterns from stones such as marble and granite. The intricate
patterns of these designs – of small and very small pieces fitting with
and within larger pieces – can be achieved only through water-jet
cutting.

SPECIALITY PRODUCTS - ANTI MICROBIAL TILES

RAK Ceramics, has developed “RAK Antimicrobial” tiles,
a super speciality product in the ceramic tile industry. These
tiles come with the proprietary “RAK Anti Microbial glaze”
incorporated at the time of firing the tiles.
Specially developed for RAK Ceramics after intensive research
in Spain, the RAK Anti-Microbial Glaze inhibits the growth
of microbes and reduces micro bacterial contamination. It
contributes in creating a much healthier living and working
environment.
In several countries around the world where hygienic standards
are very high, usage of tiles with specialised glazes or coatings
are made mandatory in places such as hospitals, clinics,
laboratories and pharmaceutical industries. RAK Ceramics will
supply these tiles to such demanding requirements. Besides
these locations, tiles and sanitaryware with RAK Anti-Microbial
glaze can be used in schools, hotels, catering institutions,
creches, pharmaceutical industries and even in homes.
“RAK Ceramics can offer glazed tiles in a wide range of
sizes and finishes with the Anti-Microbial Glaze. Initially, plain
white body ceramic tiles will be offered with this glaze, before
moving to specialised designs for which tests at an advanced
stages are already in progress in its laboratories.

...we care for your safety

26

SPECIALITY PRODUCTS - RAK LUMINOS “Glow in the Dark”

Photo Luminous Technology or “Glow in the Dark” technology is the process of absorbing and releasing light energy.
RAK Ceramics has mastered the process of incorporating this technology into its tile products. As one of the top most
manufacturer of ceramic & porcelain tiles and sanitaryware, its continuos research in manufacturing with leading
laboratories in Europe has enabled it to come out with reliable products in Photo Luminous Technology.

The essence of quality of luminescent products lies in the process
of manufacturing, besides the raw materials such as special
glazes & pigments . With over a decade’s experience in making
unique tiles in the ceramic & porcelain field, RAK Ceramics is in
the best position to offer you extreme consistency and quality in
the luminescent ceramic products category as well

High quality research into selection of the glazes which work
by absorbing and releasing light energy in a continuous cycle
ensure that the tiles are able to effectively emit the energy they
have absorbed earlier. The manufacturing process superiority
ensures that when you specify RAK Luminos , you have specified
the best.

RAK Luminos when charged by light will glow several hours Special signs
depending on the quantum of previous exposure to sunlight
or artificial light.. These tiles are suitable for use in exteriors of
high value buildings and also interiors such as theatres, bars,
restaurants, night clubs, discos, fancy interiors etc. An initial
high luminescent glow later translates into a gentle glow later,
creating a visual delight. Special signs can be created with these
tiles for emergency exits , directions etc which glow in the dark
indicating The escape routes.

RAK Ceramics’ ensures that RAK Luminos tiles has a
phosphorescent glaze that consists of chemically inert and
stable silicates and aluminosilicates of calcium, magnesium,
potassium and zinc. The glaze is neither toxic in any manner
nor radioactive at all, and extremely safe.

RAK Luminos products are designed to last and only time
will tell its superiority . RAK Ceramics can offer these tiles in
large quantities , on a commercial & professional manner that
enhances the reputation of specifiers and realtors.

27

Bathware

STATE-OF-THE-ART plants at Ras Al Khaimah produces over 2.5 million pieces per annum.
The salient features of the plants are :
- LATEST ITALIAN TECHNOLOGY for production

including computerised kilns.
- 12 MEDIUM PRESSURE CASTING PLANTS

for production of wash basins, pedestals,
cisterns, lids and accessories.
- 4 HIGH PRESSURE PLANT to produce water closets
- HIGHEST QUALITY RAW MATERIALS
Ball clay and kaolin from U.K., glazes from Spain,
and stains from Germany.
- IN HOUSE QUALITY CONTROL AND TESTING
a laboratory of the highest standards
- Products conform to American, British, French &
Australian Standards, as well as the testing
standards of many other countries.
- ITALIAN & BRITISH DESIGN CONSULTANTS for the latest designs

28

RAK Ceramics’ Bathware
encompasses an elegant range
in Wash Basins (Mounted &
Pedestal types), Bathroom Sets
- comprising of wash basins,
water closets and bidets (Floor
Standing Close Coupled, Back-
to-Wall & Wall Hung types),
Special Need Tolilets, Bath Tubs,
Shower Trays, Kitchen Sinks and
Exquisite Designer Faucets from
Kludi RAK along with other
accessories compliment the
exclusive range of Bathware.

29

Tile Adhesive

RAK Ceramics joined hands with
Laticrete International Inc of
USA to form LATICRETE RAK,
a joint-venture to offer highly
effective, strong and durable
tile adhesives, grouts and epoxy
based products having tiling
applications

Paints

RAK Paints, a new dynamic
enterprise from the RAK
Ceramics Group, manufactures
high quality solvent-based
and water-based paints at it
manufacturing facility based
in Ras Al Khaimah. RAK Paints
is set to be a world class paint
manufacturer and lead the paint
industry with its eco-friendly
manufacturing practices, top-
notch product quality and
innovative product offerings to
keep the customers satisfied.

30

Faucets RAK Ceramics has joined hands
Tableware with Kludi of Germany to form
KLUDI RAK, a joint-venture to
offer world-class bathroom and
kitchen fittings that contribute
significantly to ecological
balance with its water-saving
systems.
The manufacturing base of
this joint venture is at Ras Al
Khaimah.

High quality porcelain table ware
for professional application in
hospitality industry and end-
user/ consumer usage

31

Markets

Supply to Landmarks in
over 150 Countries

32

Presently, the company exports to more than 150 countries worldwide, which is a testimony to its excellent reputation
in the ceramic industry. RAK Ceramics sells actively in the most competitive European countries.
Distributors in over 100 countries actively promote our products. In many countries, independent agents also assist
the Company’s marketing efforts. In the recent years, the Company has set up its own subsidiaries in Italy. Germany,
France, United Kingdom, Switzerland, Belgium & a few other countries and to effectively market its products, and
maintain stocks for easy supply & distribution.

Corporate Headquarters 33
United Arab Emirates: P.O. Box 4714, Ras Al Khaimah, U.A.E. Tel: +971 7 2445046, Fax: +971 7 2445270,
Email: [email protected] Website : www.rakceramics.com

Overseas Marketing Offices
Europe: RAK Ceramics Distribution Europe s.r.l., via Ghiarola Nuova,118, 41042 Fiorano Modenese, Modena - Italy
Tel: +39 0536 911589, Fax : +39 0536 913955 Website : www.rakeurope.it Email : [email protected]
Italy: RAK Ceramics Italia s.r.l, via Ghiarola Nuova, 118, 41042 Fiorano Modenese, Modena - Italy
Tel: +39 0536 830507, Fax : +39 0536 913920 Web: www.rakitalia.it Email : [email protected]
Germany: RAK Ceramics GmBH, Otto Hahn Str. 7, 64579 Gernsheim
Tel: 49 6258 94184 0, Fax : 49 6258 94184 39, Email : [email protected]
United Kingdom: RAK Ceramics U.K. LTD. HQ, Paris House, Frenchmans Road, Petersfield, Hampshire, GU 32 JB, UK
Tel: +44 1730 815507, Fax : +44 1730 815007, Email : [email protected]
USA : RAK Ceramics Corporation USA, 4000 Porett Drive, Gurnee IL 60031, USA.
Tel : +1 847 244 1298, Fax: +1 847 244 1259, Email : [email protected]
Belgium: RAK Ceramics Benelux Ltd Co., Leuvenseteenweg 46a, 1932 St-Stevens-Woluwe, Belgium
Tel: +3 22 725 7888, Fax: +3 22 725 8190, Email : [email protected]
Australia: Prestige Tiles Pty. Ltd., 16 Raglan Road, Auburn, Nsw 2144, Australia
Tel: +61 2 8717 9044, Fax : +61 2 8717 9088, Email : [email protected]
Saudi Arabia: RAK Ceramics Saudi LLC., Al-Munajjim Bldg., Al-takhassussi Road, P.O. Box : 64647 Riyadh 11537, K.S.A.
Tel: +9661 488 9977, Fax : +9661 4884003 Email : [email protected]

Tile Adhesives & Grouts
UAE: Laticrete RAK Co. LLC, P.o. Box 4714, Ras Al Khaimah, U.A.E. Tel: +971 7 2446396, Fax: + 971 7 2445915,
Email: [email protected]

Financial and
corporate strengths

34

In addition to strong technology, innovation and marketing strengths, we have extremely strong financial performance
track record in the global ceramics industry and financial markets.

We have consistently shown growth in revenues and profits, particularly in the last few years by strategically addressing
the globally growing ceramic tiles, sanitary-ware and construction materials markets in addition to taking strategic
positions in the materials and logistics value chain. The company revenues grew at a Compounded Average Growth Rate
(CAGR) of 19 percent over 2001-10 as compared to about 6% per annum global industry growth rate. The company’s
profit margins remain best in class in the global industry benchmarks.

Financial Performance :

Key Financial Indicators : 2001 2004 2007 2008 2009 2010
Financial Performance
1,162 2,278 3,233 3,770 3336
Revenues (AED Million) 678 21.2% 21.4% 16.9% 17.9% 22.7%
EBITDA Margin 29.6%
Net Income (AED Million) 131 170 218 262 270
EPS (AED) 107 0.49 0.35 0.39 0.43 0.40
Dividends (cash/stock)# 0.51 20% 20% 20% 10% 10%
BVPS (AED) 10% 3.56 3.03 2.97 3.05 3.09
3.51

Source : Audited financial statements*

# Distributed out of previous year profit.

Our key financial and operational indicators reflect the achievements and reiterate the continued commitment to growth
and sustainability. We have systematically increased production and marketing capacities of tiles & sanitary-wares
segment at a compounded annual growth rate (CAGR) of 13.7 per cent since inception in 1991 and have established
ourselves among the top ceramic tiles and sanitary ware manufacturers of the world. We have strong global market
presence in over 150 countries, across 5 continents. We have a well diversified revenue base with 80 percent of revenues
from exports outside the home country (of which 50 percent in GCC & other Asian region and 15 percent revenues
generated in Europe) as part of Company’s strategy to diversify market risks. We source quality raw materials from across
the world leveraging our location in Ras Al Khaimah, the most competitive manufacturing destination to service regional
and European markets.

35

We are listed in Abu Dhabi Stock Market since 2003 (security code: RAKCEC). We launched our first syndicated
loan offer for USD 100 million through the mandated lead arrangers based in London in 2004 which was
oversubscribed. Our second syndicated loan was launched in 2006 and was again oversubscribed. The third London
market mezzanine syndication for US $ 75 million was also successful during 2007. These facilities have already
been entirely settled. The fourth facility of USD 225 million ‘club deal’ was effected in 2010. Our international
investment projects in China, Bangladesh, Iran and India were funded by International finance Corporation (IFC),
a member of World Bank group.

Our reference banking relationships include over 25 major multinational & local banks in UAE with all types of
corporate banking facilities (including term/ trade finance facilities, working capital facilities, derivatives & treasury
products, online banking etc.). Our strong track record of growth coupled with policies to maximize shareholder
value has resulted in strong financial position.

Financial Position :

(Figures in Million AED)

Key Financial Indicators : 2001 2004 2007 2008 2009 2010
Financial Position
5,022
Assets 1,105 1,797 4,267 1,661 5,209 5,673
Share holder funds 718 961 1,414 3,116 1,879 2,093
Current Assets 709 1,165 2,921 2,192 3,134 3,520
Current Liabilities 266 562 1,609 810** 2,214 2,364
Long Term Liabilities 119 256 954** 716** 1,027

Source : Audited financial statements*
** Mezzanine subordinated Debt is not considered in long term liabilities.

As part of expansion and diversification, we have engendered several strategic businesses to address our value
chain opportunities and costs by partnering with established players in niche markets. Our corporate governance
and investment policies include building and capitalizing on opportunities leveraging on the capabilities of the
companies in technology, market and supply value chains for ceramic, refractory and construction material
businesses. Our investment policies also require adequacy of financial returns in context of cost of capital and
premium thereon during the business and financial due diligence process.

36

Joint Ventures : Activity
Tile adhesives, grouts and epoxy based material for tiling applications
Joint Venure High quality premium Porcelain Tableware for professional and
consumer application
RAK Laticrete Ceramic and refractory mineral sourcing, mining, mineral processing,
RAK Porcelain blending and trading
Ceramic industrial chemicals
RAK Metal & Minerals Taps, faucets and other accessories for sanitary ware products
Investment Industrial & residential construction; block plant; ready mix plant
RAK Chimica & road ashalting contracts
RAK Kludi Ceramic & construction material trading & warehousing in East Africa
Prime Builders Construction
Contracting Electrical installation & maintenance contracting
Agora Trading & Investment Ceramic & sanitary ware distribution in Emirate of Abu Dhabi
FZC Hospitality
Electro RAK Construction & contracting of residential & industrial structures
RAK Al Ain Abu Dhabi
Acacia Hotel LLC Real Estate Project
Al Hamra Construction Warehousing Services
Contracting Road Contracting & Asphalt Industries
Prestige Land
RAK Warehouse Leasing Manufacture of ready-mix & blocks
Prime Builder Asphalt
Industries Investment company
Prime Builders Construction Investment company
Materials Industries
RAK Holdings Pvt. Ltd.
RAK Ceramics Holding ##

##check page no. 39 37

Experts consider the following reasons as to why RAK Ceramics made such
great strides in a very short time in the industrial world :
o An extremely determined effort to create a world class company, with
a great investment in technology, with its CEO as Dr. Khater Massaad a
techno-manager at its helm since the Company’ s formation
o A determined effort to think beyond the lucrative UAE / GCC market as
its only market
o A very aggressive approach in entering and capturing regional and
overseas markets with a focus on some of the largest markets of the
world, though the most toughest
o Not restricting its vision to manufacturing in the region, but to go far
into foreign lands to set up manufacturing locations
o Reinvesting a large portion of profits back into technical up-gradation
on a regular basis
o RAK Ceramics developed a massive capacity for manufacturing to supply
huge quantities for major projects and major big box retailers

The strength of RAK Ceramics has been the speed with which it innovated
itself to meet market expectations with new designs & products catered to
the various world markets. RAK Ceramics has created the largest and most
exclusive range of models in the ceramic world with new models offered
every month, appealing to all market segments such as interior designers &
architects; engineers, major retail chains, corporates, do-it-yourself retailers
& home owners; all keeping in mind of course, the end user across the world.

38

## RAK Ceramics Holding Company has invested in following companies

Company Activity

RAK Piling LLC Business of piling & Foundation for construction
RAK Fabrication LLC Business of Steel hangers & shade manufacturing, reinforcement steel bar
fabrication , steel fabrication % welding workshop.
RAK Watertech Company LLC Provides high quality engineering & water treatment technology.
Al Hamra Aluminum & Processing of reflective enameled & ensulant glass, Aluminum extrusion &
Glass Industries rolling, Curtain walls & window manufacturing.
Alltek Emirates Ltd *** Production & Marketing , applying glue , mixes for fixing wall paints
RAK Paints LLC Manufacturing paints & dyes for construction , décor, auto as well as for metals.
RAK Gypsum & Decorations Manufacturing, Trading & application of Gypsum products & decorative, ceiling,
maquettes etc.
Emirates Heavy Engineering Land draining works , building contracting,steel construction contracting ,
sewage & drainage contracting.
AAA Contractors Construction contracts
RAK Universal Plastic Ind. LLC Plastic pipes & fitting manufacturing , production of plastic bottels & containers
Al Hamra for Travels Travel & Maritime
Sherewin Holdings Ltd Investment Company
RAK Logistics Logistics & Transport

***99% holding by RAK Paints LLC

Corporate Governance:

We have fostered a culture of strong corporate governance rooted in accountability and adoption of ethical practices
and transparency in dealings with the stakeholders. We have successfully implemented the Corporate Governance
Code issued by Emirates Securities and Commodities Authority (ESCA). We were recognized among top 20 companies
by ESCA for having best corporate governance practices & transparency.
Our audit relationships include firms representing Horwath International’s Gulf Accountancy & Audit Centre,
PricewaterhouseCoopers and Ernest & Young.
We enjoy very strong support from local community and the government of the emirate of Ras Al Khaimah and we
regularly participate in community development programs in areas of education, healthcare, public utilities, training
and development.

*Audited financials statements are available on websites www.sca.ae, 39
Home page www.rakceram.com

“The quality management systems that RAK Ceramics operate on comply with the
highest standard requirements across leading institutions throughout the world. The
company has several leading certifications that not only stand testimony to meet and
comply with stringent standards, but also as a universal endorsement of the quality of
products manufactured”.

40

The certificates include
– ISO 9001 : 2008 issued by the BUREAU VERITAS CERTIFICATION
– ISO 14001 : 2004 issued by the BUREAU VERITAS CERTIFICATION
– NATA (National Association of Testing Authorities) accreditation from Australia
– “Quality Mark Tiles” - SASO, Saudi Arabia
– “Ceramic White TIles” - Intertek
– “NF-UPEC Mark” - CSTB - AFNOR, France
– “Certificate for China Compulsary Products Certification” - China Building Material Test &

Certification Center
– “Certificate of Conformity” - Emirates Authority for Standardization and Metrology (ESMA)

The company’s products have thus been globally accepted and used by many leadingSpecifiers,
Architects and public institutions, each testifying the hallmark of Quality.

RAK Ceramics supports the promotion and development of Sustainable Building in UAE, and is a
foundation member of the Emirates Green Building Council.

“The certificates shown pertain only to specify products covered by the certification agreement. Complete list of certified products will be provided upon request.”

41

Awards

The Mohammed Bin Rashid Al Maktoum Business Award (MRM Business Award) for INDUSTRY
Visionary CEO and Best Brand Award
The Arabian Business” Company of the Year
The Superbrand
The NATA Accreditation
The Kingfisher Supplier’s Award

42

MRM Business

RAK Ceramics was awarded the Mohammed Bin Rashid Al Maktoum Business
Award (MRM Business Award) for INDUSTRY for the year 2005. At a glittering
ceremony held at the Al Multaqua Ballroom at the Dubai World Trade Center on
Dec 13th 2005, Dr. Khater Massaad, CEO of RAK Ceramics received the award
at the hands of UAE Vice President and Prime Minister and Ruler of Dubai
His Highness Sheikh Mohammed bin Rashid Al Maktoum.

The prestigious Mohammed Bin Rashid Al Maktoum Business Award (MRM
Business Award) has been introduced to recognize and celebrate the success of firms that have contributed and to
the economic development of the United Arab Emirates. The criteria for assessing applications for the Award focussed
specifically on the factors that lead to outstanding business performance. Under the Patronage of UAE Vice President
and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Dubai Chamber
of Commerce and Industry instituted the awards.

Dr. Khater Massaad, CEO of RAK Ceramics received the award at the hands of UAE Vice President and Prime Minister 43
and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Visionary CEO and Best Brand Award Dr. Khater Massaad, CEO of RAK Ceramics received the Visionary CEO & Best Brand award

Dr. Khater Massaad was presented with the Visionary CEO Award of the year during the Middle East Business
Leaders Summit and Awards amidst top industry leaders held on 29th April, 2010 at the Intercontinental Hotel,
Dubai Festival City.

RAK Ceramics was also honored with the Best Brand Award at the event, which recognizes decades of business
excellence and outstanding leadership.

SCA Award for Good Governance
The Emirates Securities and Commodities Authority (SCA) has recently honoured RAK Ceramics for complying with
good governance and transparency according to best international practices which focuses on providing transparent
market and financial transactions that help investors in making sound financial decisions. The award reflects on RAK
Ceramics Management’s commitment to its stakeholders.

Arabian Business
RAK Ceramics, was awarded the “Arabian Business” Company
of the Year for 2004. Dr. Khater Massaad, Chief Executive
Officer of R.A.K. Ceramics received the award in the presence
of UAE Vice President and Prime Minister and Ruler of Dubai His
Highness Sheikh Mohammed bin Rashid Al Maktoum.
 
The prestigious award ceremony was held at the Joharah
Ballroom, at the Madinat Jumeirah on October 4, 2004. The
Awards are organized by “Arabian Business” magazine; and are
renowned as the most valued recognition of success in business
innovation across the Middle East.

44

SuperBrands Mr. Abdallah Massaad, Deputy CEO RAK Ceramics receives the Super Brand Trophy

RAK Ceramics has been conferred with UAE’s Super Brands title in 2010, a distinction it has earned for the second
consecutive year. The award ceremony was held on 20th of July in Dubai. RAK Ceramics was presented the UAE
Superbrand award by the Superbrand Council, the world’s largest independent brand arbiter, during the Superbrand
Tribute event.

NATA Accreditation Dr. Khater Massaad, CEO RAK Ceramics receives the NATA Accreditation certificates

During the month of October 2010, RAK Ceramics
was awarded an accreditation in the field of
mechanical testing to the ‘RAK Ceramics Sanitaryware
Testing Laboratory’ by National Association of Testing
Authorities - Australia (NATA). The accreditation is
granted for the laboratory’s compliance with the NATA
accreditation requirements that include ISO/IEC 17025
and further demonstrates the technical competences
of ‘RAK Ceramics Sanitaryware Testing Laboratory’ to
perform specific tests and operate in accordance with
ISO/IEC 17025.

Kingfisher Supplier’s Award

RAK Ceramics won the ‘Innovation Award’ for
RAKSLIM, for its new brand of 4.5-mm thick tile at the
annual Supplier’s Award handed out by Kingfisher, the
international chain of retail stores in Honk Kong.

Mr. Michel Habib, Senior Sales Manger, RAK Ceramics receives the Kingfisher supplier’s award 45

Human Resources

RAK Ceramics takes pride in the expertise of its top management and corporate officers. Staffed with more than
5000 employees, RAK Ceramics’ has regular training & motivational programmes, and incentive schemes for its
employees. The management and staff have both contributed extensively towards the Company’s position as a
global leader in the ceramic field.
RAK Ceramics now has personnel from Switzerland, France, Italy, Lebanon, India, Pakistan, Bangladesh, Philippines,
China, Sudan, Egypt, and many other countries on its rolls at the headquarters in Ras Al Khaimah, besides local
employees in many locations where it has its offices in Europe & Asia.

46

Employees

Being an equal opportunity employer, we have harmoniously
managed a multi cultural work force. We believe in promoting a
culture of performance, integrity and responsibility among all our
employees.
All employees have unrestricted access to the management and
a number of communication channels are in place to address
employee feedback, development and training issues. These
include regular interaction through briefing meetings, worker
boards, notice boards and newsletters.
We also have an incentive program to motivate all employees
to achieve functional as well as financial targets set by the
management.
Employee Health And Safety:
RAK Ceramics maintains its own modern clinic staffed with the
efficient doctors and nurses within the factory premises and also
accessible free of charge to its employees staying in the company
premises and also outside the company premises.
Fully Equipped Workshops:
RAK Ceramics has provided its employees with fully equipped
workshops with fire alarm and fire-fighting equipments such as
sprinkler system and hose reels to overcome any unforeseen events.
Recently a new carpentry workshop was inaugurated within RAK
Ceramics facilities as part of the Health and Safety measures
that required the old carpentry workshop to be relocated from
a hazardous-prone area within sanitary ware factory to a safer
and spacious location. This is part of continued safety measures
adopted by RAK Ceramics management to always ensure a safe
and better working environment for its employees. RAK Ceramics
ensures that every job is assessed for the risk involved and is carried
out as per authorized procedures/checklist/necessary work permit
and using necessary work permit and using necessary personal
protective equipment. Employees are provided periodic training
programs on Health & Safety measures.
Medical and Life Insurance Coverage:
RAK Ceramics provides all employees with medical and life
insurance so as to overcome unforeseen health circumstances.
Employees can access the medical clinic within the company
premises during any medical emergency. Diabetes Check up
Campaign: Recently a Diabetes check up campaign was organized
in RAK Ceramics for the employees where there was free check
up and lecture on healthy living, identifying chronic diseases and
overcoming them.
Safe & Healthy Accommodation Facilities:
All the RAK Ceramics workers are provided with safe & healthy
accommodation facilities within its manufacturing vicinity.
Employees are also provided healthy and hygienic food and other
necessary amenities.
Employee Welfare Fund:
Financial assistance is given to the immediate family members
for some medical surgeries, illness of the employees from the
Employee’s Welfare Fund maintained by the company.

47

Corporate Social Responsibility
Activities & Sponsorships

We are engaged in several initiatives to contribute to the social, cultural and educational development in its various
locations including support to schools, sponsorship support to cultural and social activities, training, encouraging
talent development and development projects and events. We have also contributed to the economic development
initiatives of the Government and to the entrepreneurship development programs. Some of the major CSR related
activities undertaken by RAK Ceramics in 2010 are illustrated below :-

Earth Day
The company celebrated Earth Day by committing to plant over
5000 trees around its manufacturing plant vicinity in 2010. RAK
Ceramics employees joined in the activity by planting 500 trees
on Earth Day while additional 4500 trees were planted during
the course of the year and this was a strong message of RAK
Ceramics commitment to protect the environment.

Flood Relief Fund
RAK Ceramics raised fund for Pakistan Floods Relief, where all
the employees contributed in helping the displaced people to
overcome the natural calamity within our region of operation.
The total amount for the relief was given to ARY TV, who in turn
utilized in providing food for 400 displaced Pakistani families
for suffering due the floods. In addition, clothes, blankets, non-
perishable and fresh relief items were sent across to Pakistan.

Blood Donor Day
As part of the ongoing commitment to CSR initiatives, RAK
Ceramics participated in World Blood Donor Day campaign
on 14 June 2010 by conducting blood donation drive
with Saqr Hospital at RAK Ceramics Medical Centre within
RAK Ceramics premises. The campaign was conducted in
coordination with Saqr Hospital from Ras Al Khaimah and was
kick-started with senior management executives donating
their blood for the noble cause and the campaign met with an
overwhelming response from RAK Ceramics.

2nd PAN IIM Alumni Gulf Summit
RAK Ceramics participated as Gold Sponsor of the 2nd Pan IIM
Alumni Gulf Summit, a Dubai based event that gathered over
250 prominent corporate leaders and entrepreneurs from India
and the Middle East. It was organized under the theme “New
Global Economic Paradigm – Spotlight on India.

UAE Clean-up Campaign
RAK Ceramics participated in the ninth edition of the Clean
up UAE campaign, a clean-up drive organised by the Emirates
Environmental Group (EEG) that was simultaneously conducted
across different locations in UAE. Around 50 RAK Ceramics
employees and senior managers volunteered to clean up
a section of the Ras Al Khaimah beach during the activity,
which was organised as part of a global campaign against
environmental degradation and climate change.

48

RAK Ceramics logo part of Guinness World Records

UAE Logos - World Record Breating Event
RAK Ceramics logo is part of Guinness World Records by sponsoring
UAE Logos event that involved the billboard with the world’s
maximum logos of 1233 corporate logos and RAK Ceramics logo
was featured twice on the billboard. Besides Guinness World
Records, the record has also been earlier acknowledged by
Universal Record Database (URDB) World Records.
Dubai Autism Center & Dubai Rehabilitation Center
Sponsorship
RAK Ceramics served as one of the main sponsors of UAE Logos
2010 and as part of its sponsorship went to Dubai Autism Center
and Dubai Rehabilitation Center to coincide with UAE National
Day Celebration.

NEBOSH International Certificate
NEBOSH International Certificate (National Examination Board in
Occupational Safety and Health) UK based was awarded to RAK
Ceramics’ HSE Department under RAK Ceramics sponsorship.
The NEBOSH Certificate in Occupational Health and Safety is
a globally recognised qualification that is held by more than
100,000 people in the UK and worldwide.

Environmental Performance Certificate
RAK Ceramics is been recently awarded with the Environmental
Performance Certificate (EPC) by the UAE Ministry of
Environment and Water (MOEW), in recognition of its successful
efforts to comply with environmental protection standards and
regulations.

49

RAK Ceramics supports green
building constructions

RAK Ceramics is founding member of the Emirates Green Building Council that supports and promotes
sustainable building in UAE. As part of its commitment to “Green Building” products, RAK Ceramics has
launched products that contribute to the environment possible with latest innovative range of products.

Eco Friendly Products:

RAK Slim
RAK Slim a unique “Green Building” product is a revolutionary 4.5 mm thick eco-friendly tile that has
tremendous energy-saving features and utilizes less space reaffirming RAK Ceramics’ penchant for
responsible innovations.

Xilo Series
Xilo Series under Elegance Ceramics range of products provide a wood finish similar to wooden flooring
without cutting trees and encourages end users to be part of a growing eco-friendly society.

RAK Antimicrobial
RAK Antimicrobial, world’s first ceramic tile that reduces microbial contamination and contributes to
healthy environment.

Kludi RAK
Kludi Rak new water saving system allows users to save up to 50% on water consumption.

Laticrete RAK
Laticrete Inc., USA & its joint venture with RAK Ceramics, is a Global leader in Green building products
have joint focus on promoting innovative technologies for tile and stone fixing.

RAK Porcelain
Rak Porcelain is a 100 percent eco-friendly and environmentally safe product because of complete re-
cycling of Green and Fired breakages and by not letting out the wastages to pollute the surrounding
atmosphere.

High-Efficiency Burners:
RAK Ceramics uses high efficiency burners in all fired heaters to reduce energy consumption. The
efficiency of fuel burning equipment such as generators, kilns, spray driers, horizontal and vertical driers,
etc. by having them tuned by highly experienced and competent personnel.
Waste heat from the kilns are recovered and fed into the spray driers, horizontal and vertical driers.

Regulated Water Consumption:
RAK Ceramics regularly measured and control water consumption, along with we also analyze trends
to quickly detect major leaks, and repair damages as soon as possible. RAK Ceramics ensures that
through regular preventive maintenance, equipments and devices that use water are running smoothly
and ensure that they do not use excessive water.

Recycle and Reuse of in-Process and Domestic Wastewater:
RAK Ceramics operates several units of Effluent Treatment Plants (ETP) to recycle and re-use the
wastewater generated from the factories and domestic sources.

Water Conservation Awareness:
The RAK Ceramics’ employees are given training on water conservation awareness to reduce unnecessary
wastage of water.

Solid Waste Management:
RAK Ceramics implemented programs to minimize the disposal of waste materials into the environment
by adopting continuous improvement in waste segregation scheme and recycling programs which
includes:
l Segregating hazardous and non-hazardous waste.
l Controlling litters and odors.
50 l Conducting routine inspections of waste storage areas.