CLLIX brochure Final

Bringing Australian
Hospitality to the World

Experience stylish city and coastal stays around Australia in our incredible apartments, hotels,
and holiday rentals, all with the CLLIX of a button.

About CLLIX

Curating exceptional hospitality

CLLIX Apartments and Hotels is an Australian hospitality provider with over 2,500
apartments and more than 20 properties situated in Brisbane, Gold Coast, Sunshine
Coast, Melbourne and Adelaide, that offers seamless experiences – all with the CLLIX
of a button.

From cultural adventures in Adelaide to foodie pursuits in Melbourne, and world-class
entertainment in Brisbane to seaside breaks on both the Gold and Sunshine Coasts,
CLLIX Apartments and Hotels has your next city and coastal stay sorted in top des-
tinations in Australia. Whether it is a leisurely beach break or an action-packed urban
escape, our properties provide guests with the most comfortable stay and leave them
with an unforgettable experience.

2014 2016 2017

Arena Soda The Eminence,
Apartments Apartments Carlton

9 Edmondstone St, 27 Cordelia St, South 145 Queensberry St,
Brisbane, Qld Carlton, Vic
South Brisbane, Qld
131 LOTS 193 LOTS
191 LOTS
Spice Brisbane
Apartments Skytower

23 and 25 Bouquet St, 222 Margaret St,
South Brisbane, Qld Brisbane City, Qld

274 LOTS 1,138 LOTS

Princess Ivy & Eve
Regent Apartments

45 Regent St, 22-28 Merivale St,
Woolloongabba, South Brisbane, Qld
Brisbane, Qld
476 LOTS
78 LOTS

4

Our Story

From an idea to a vision

CLLIX came to life with the simple aim of bringing tech enabled hospitality together
with top-notch customer service to turn special experiences into lifelong memories for
families, couples, young travellers, and business travellers.

At CLLIX, we make the process of hospitality and travel as easy as possible. We
bridge the gap between hotels & apartments and holiday rentals to provide ease
and convenience for our guests. Our user-friendly website and app bring together all
requirements at the CLLIX of some buttons – from finding the right information and
booking to checking in and checking out, we are there for our guests throughout their
journey.

2018 2019 2020 2021

Atlas Northcliffe Australia 108 Paragon
Apartments Residences
70 Southbank Blvd, 318 Queen Street,
39 Cordelia Street, 3 Northcliffe Terrace, Southbank, Vic Melbourne, Vic
South Brisbane, Qld Surfers Paradise, Qld
1,105 LOTS 227 LOTS
210 LOTS 75 LOTS
Fortitude
Hope Street Brisbane Valley 365 St
One
19 Hope St, South Pauls Terrace, Fortitude
Brisbane, Qld 1 Cordelia St, South Valley, Qld
Brisbane, Qld
378 LOTS 249 LOTS
608 LOTS
Harmony Realm
Apartments Sky One Adelaide

Manning St, South 454 Station Street, 170 North Terrace,
Brisbane, Qld Box Hill, Vic Adelaide, SA

50 LOTS 456 LOTS 310 LOTS

Collins Hedge
House Apartments

466 Collins St, 5 Bermagui Crescent,
Melbourne, Vic Buddina, Qld

298 LOTS 97 LOTS

Ruby Gold
Coast

7 Norfolk Avenue,
Surfers Paradise, Qld

243 LOTS

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Our Properties

From cultural adventures in Adelaide to foodie pursuits in Melbourne, world-class
entertainment in Brisbane, and seaside breaks on the Gold and Sunshine Coast, CLLIX
Apartments and Hotels has your next city and coastal stay sorted in top destinations in
Australia.

Whether it is a leisurely beach break or an action-packed urban escape, our properties
will provide you with the most comfortable stay and leave you with an unforgettable
experience.

Brisbane

Dubbed as the ‘River City’, Brisbane blends the
best of non-stop city action with a more gentle
pace that sets the scene for a leisurely break or
business trip.
• Arena Apartments
• Atlas Apartments
• Brisbane One Apartments
• Brisbane Skytower
• Hope Street Apartments
• Ivy & Eve Apartments
• Soda Apartments
• Spice Apartments
• Fortitude Valley Apartments

Melbourne

Melbourne is an internationally-renowned culi-
nary, sporting, culture and nightlife playground
that takes an action-packed city stay to new
heights.
• Australia 108
• The Eminence
• Collins House Apartments
• Sky One Apartments
• Paragon Apartments

6

Gold Coast

The Gold Coast is the jewel in Queensland’s
crown, renowned for its laidback lifestyle, vibrant
cultural and dining scene and year-round sun-
shine.
• Ruby Gold Coast

Adelaide

Nestled between countryside and coastline, Ad-
elaide is a new-age city with an old-world charm
that appeals to all travel tastes.
• Realm Apartments

Sunshine Coast

An easy drive north of Brisbane, the Sunshine
Coast serves up a picture-perfect coastal back-
drop and friendly, casual disposition, ideal for
some R&R.
• The Hedge Apartments

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A new era in
accommodation

Our Mission

Our mission is to “Create Tomorrow’s Seamless Experiences” for all stakeholders including
our guests and owners. The comfort of our guests is a top priority for us.
We keep evolving with the latest and most effective technology in the market to stay ahead of
the curve and offer our guests the most up to date services. Our aim is to redefine the art of
hospitality in the ApartHotel setup. Simply put, an exceptional experience is just a CLLIX away.

Our Vision

At CLLIX, we leverage the power of our people and tech to create seamless experiences for
our guests by accommodating their needs and providing an exceptional stay. Our vision is
to continue to raise our benchmark.
Within the next couple of years, our current properties will be completely converted with
the new CLLIX technology. We are a high-tech company that will continue to grow into the
future.

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Why CLLIX?

In this digitally native world, our aim is to make travel and stays seamless for our guests!
Right from planning a getaway to booking a hotel, followed by an experience brimming
with the comfort of our incredibly spacious and self-contained apartments, hotels, and

holiday rentals, CLLIX makes everything fun, easy, and light.

Ease and Reliability and Hassle-free Top Experiences
convenience safety check-in available at Special
of finding your rates through our
accommodation of an established and check-out
aparthotel partners
option

CENTRAL PROPERTY
RESERVATIONS MANAGEMENT

SUPPORT VIRTUAL
AIRBNB ASSISTANCE
ADMIN
AND REVENUE HOTEL
SUPPORT ADMIN
SUPPORT
MARKETING
REVENUE
FINANCE MANAGEMENT
SALES

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24/7 Central Reservations Support

Round the clock assistance for guests to get help whenever they want, in real time.

24/7 Customer Live Chat Online Travel Agent Group Reservation
Cervice Support
24/7 live chat support Our groups sales
Our call centre handle available so guests Our admin team and teams provide
telephone enquiries assists properties in 7-day coverage to all
can reach us anytime answering all OTA properties to handle
for all properties group reservation
Communications
enquiries

10

Personalised services
for Guests

Guest service is our priority. From the time of booking to staying at the hotel, we make sure
the whole process is seamless and supportive, so guests can enjoy a comfortable stay.

24/7 Online concierge service
We provide guests with unparalleled
services by addressing their real-time
requests in minimum time possible. Due to
the streamlined functioning of our online
concierge, guests needs are met quickly,
resulting in an enhanced experience.

AirBnb admin support – We provide Self-Check in kiosks
end to end AirBnB support through Our customised self-check
answering messages on AirBnB
and taking care of guest requests, in kiosks are deployed
complaints, and managing the check-in throughout our properties
experience. to offer guests seamless

check-in and checkout
options. Apart from being
efficient, these kiosks also
GDPR and PCI compliant

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Revenue Management

As property management experts, we specialise in taking care of revenue management,
one of the most important aspects of managing a hotel. Using market analytics,
performance data and forecasting tools, our team of experts devises the right revenue
strategies to maximise profit for our properties and owners. Our services include:

Distribution Management Pricing and Yield Management Online Travel Agents
Working with key distribution Using correct price strategies Optimising exposure and
visibility through listings and
partners to maximise including dynamic pricing promotional campaigns on
property potential to maximise yield and analyse digital platforms with top
online travel agents and
pricing opportunities and
market intel partners

AirBnb Pricing STR Business Intelligence on IVI
Creating listings, pricing Benchmarking performance Measuring performance
analysis, occupancy and
revenue earned on AirBnb reporting vs the market metrics through our BI tools, a
key focus of our strategy

12

Corporate Sales

Our corporate sales team works with major travel management companies and corporate
organisations across the country. Through our Sales CRM system, enquiries are managed
end to end to deliver corporate business to our properties. Our sales team works
collaboratively with properties and provides the following support:

Sales, Marketing, Sales Budget Market Analysis Tools and
Advertising and Planning Access to Resources
Support for
Distribution Target based corporate and membership
Setting in focus to drive TMC analysis for & partner
corporate sales all destinations agreements, CRM
place strategic performance automation,
objectives for Product and new business
profitability, Sales Admin Services tools focus,
building brand Support Expanding data and lead
generation
hierarchy, Providing SOPs portfolios and
organising client and policies enhancing
entertainment and support strategic
networking events partnerships

13

Marketing Support

Marketing focus is critical to drive direct business to the property. Our Marketing team sup-
port our properties and works in collaboration to deliver this focus. Some of these services
include:

Branding Website and Ad Campaigns Design
Market research, Social Running Managing CRM
and marketing
competitor Managing web targeted digital
analysis and content & design, campaigns and automation,
strategic planning employing social media advocacy creating
resulting in
optimum brand media & email campaigns. collateral and
positioning. marketing tools, merchandising,
and copywriting Annual Marketing graphic design
Marketing CRM Calendar and video editing.
Managing support.
Driving 12-month
marketing process marketing focus
for the group.
for the group.

14

Financial Support

Our corporate finance team provides Finance and accounting support our all our managed
properties. These include:
• Budget planning, reviews and approvals
• Accounts Payable & Receivable
• Payroll oversight & admin
• Cashflow monitoring & cashflow analysis
• Monthly, Quarterly & Annual P&L.

Corporate Compliance

Our corporate compliance team provides operational and system support to managed
hotels and support departments to assist with daily and monthly processes, including
training and troubleshooting. Some of the key functions include;
• Liaising with external auditors to ensure our properties remain compliant with their

states trust regulations
• Generate and manage owner contracts
• Implement new policies and procedures to assist in the efficiency and accuracy of hotel

procedures
• Manage the end of month process with hotels to ensure owners, third parties and key

stakeholders are paid correctly and in accordance with contractual agreements

15

Human Resource Management

Our corporate HR team supports managed properties and provides a range of services:

• Coordinate for recruitment and hiring processes
• Conduct performance management processes for teams
• Provide expertise for HR Training and Development
• Extend support for employee health and wellbeing

IT Support Services & Helpdesk

Our internal IT team provides level 1 IT support to our managed properts. These services
include:

• IT Hardware Support
• Email management
• Sharepoint setup and backups
• Hardware purchase & setup
• VOIP telephone setup and support

16

Cloud Technology in Play

We implement cloud-based software to make our operations more efficient, saving time,
and creating more positive guest experiences.

Property Management Sales & Marketing CRM Guest Reputation
System Management System

Online Booking Maintenance Tasks
Engine with Management System

Payment Gateway

Cloud
Computing

at

Business Help Desk
Intelligence Ticketing System

AirBnB Self Check In Kiosks Virtual PABX
Management

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Leaders Team at CLLIX

The leadership team at CLLIX brings together years of experience across major
developments across Australia. They are delivering unique and innovative management
solutions driven by a shared vision, deep commitment and expertise.

Michael Song

Chief Executive Officer
Driven by strong moral principles and a solid
understanding of customer expectations,
Michael and the Song Properties team continue
to operate multi-storey developments with a
strong pipeline. Michael’s leadership style is
strategically based whilst encouraging his key
team to bring innovative and visionary ideas to
fruition.

Neil Gao

Head of Property Management & Client
Relations
Neil leads the Property Management &
Owners Relations function at Song Group.
He has multiple years of experience in real-
estate and hospitality industry. He specialises
in property sales & permanent rental with a
key focus of owners’ management & business
development. 

18

Shankar Kotha

Chief Commercial Officer

Shankar is a commercial leader with multiple
years’ experience in the hospitality industry
around the world. He has graduated with a
degree in tourism from university and a diploma
in hotel and restaurant management. Shankar
brings his extensive experience in commercial
leadership as the Chief Commercial Officer at
CLLIX Apartments & Hotels. He is responsible
for the properties’ sales, marketing, revenue
management, distribution and central
reservations.

Prasanna Gamalath

Financial Controller

With solid knowledge and experience with
business administration and accounting,
Prasanna has over 15 years of expertise in the
finance operations in the hotel and hospitality
industry. As financial controller at CLLIX
Apartments & Hotels, he is responsible for and
specialises in revenue analysis, budgets and
financial reporting, and audits, among many
others.

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Commercial Leaders at CLLIX

Our philosophy is to have great people delivering great service. Our experienced
personnel possess a rock-solid knowledge of the industry and deep understanding of the
marketplace, allowing us to go above and beyond expectations.

Allison Luscombe

Group Revenue Manager

Allison is the Group Revenue Manager who drives
Revenue Management and Distribution at CLLIX.
Equipped with a Bachelor of International Hotel
and Tourism Management from the University of
Queensland, Allison brings more than 15 years of
experience in some of the most sought-after Global
brands including Marriott International and Minor Hotels
in Australia and New Zealand. Allison has experience in
a diverse range of roles which also includes Marketing
and Distribution in the Arts and Entertainment industry.

Emily Vuong

National Sales Manager

Emily is the National Sales Manager responsible
for driving new corporate sales at CLLIX. Equipped
with a Bachelor of International Hotel and Tourism
Management from the University of Queensland, Emily
brings more than 18 years of experience across Sales,
Marketing, Advertising, and Distribution. Emily is a
commercially savvy sales professional who creates
ideas and long-term solutions fit by design. Emily thrives
on entrepreneurship, defining business requirements,
and providing commercial value-added solutions to all
stakeholders. Emily measures her success by exceeding
KPI targets and how much fun she is having along the
journey.

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Mona Barrientos

Operations Manager – Manila

Mona Barrientos is the Head of Operations in Manila,
Philippines under CLLIX Apartments and Hotels. With
bachelor’s degree in Broadcast Communication, she
brings 12 years of experience from top Call Centre
Companies in the Philippines where she handled
different accounts including some of the first-class
Global Hotel brands such as Hilton Group of Hotels
and Minor Hotels. She leads the team in creating
streamlined processes for the Central Reservations
Office and 24/7 Online Concierge. She is also
responsible in the overall management of all areas in
Manila including Marketing, Revenue & Distribution,
Guest Services, Finance and Operations Admin who
support the Team in Australia and ensuring the main
goal is achieved by providing excellent returns to
Owners and quality experiences to hotel guests.

Jitender Bhati

Operations Manager – India

Jitender has extensive experience in Business Process
Management & Automation and Sales Accounting. He
has managed various cross functionals & software
deployment projects in his previous professional
assignments. Jitender has a Management Diploma
from IIM, a premier management Institute in India, and
is a Prince2 certified Project Management Professional.
Jitender has a career exposure of more than 25
years in various Media & Entertainment companies.
As Operations Head, India, he is responsible for
spearheading the smooth functioning of IT, Accounts,
and other functions for Song Group companies.

Shamie Dedeles

Marketing Manager

Shamie is an experienced Marketing professional who
carries over 10 years of experience in marketing with
expertise in the domain of Creative marketing. She
has a diploma in Fine Arts major in Advertising Arts
from one of the leading universities in the Philippines.
As a Marketing Manager, she manages all Marketing-
related tasks such as Marketing Research & Strategies,
Overseeing Marketing Agencies, Digital Assets, Content,
Campaigns, Brand Guidelines, Collaterals, etc.

21

CLLIX Social Responsibility

CLLIX Apartments and Hotels and its parent company Song Group try to do our bit in
giving back to those in need. We are grateful for the support of our teams in this initiative
which we intend to continue moving forward.

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[email protected]
(07) 3844 5566
Level 22, 110 Mary Street, Brisbane City QLD 4000