SAVVY WOMEN 2019 - ISSUE 1

SAVVYWOMEN
ISSUE 01 - 2019 DERBYSHIRE EDITION

Buckso

MEET THE DRIVING
FORCE BEHIND THE
SAVVY WOMEN INITIATIVE

In The Spotlight
VICTORIA WILCOX

THE CREATIVE GENIUS BEHIND
PICTORIA PICTURES

BABBL

GET SOCIALLY
SORTED

MEET THE
21 YEAR OLD
MARKETING
MANAGER OF
THREE HOTELS

THE LADIES OF

THE DANDY GENT

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SAVVYWOMEN TISHSUISE
A COLLECTIVE OF WOMEN IN BUSINESS

BUCKSO DHILLON-WOOLLEY
Welcome to

the very FIRST

edition of

Savvy Women

in Derbyshire!

My name is

Buckso and

you can find

a little more

about me over

on page 8, but

I thought id

let you know savvysocial.org /savvysocialderbys /savvywomenderbys

what you can

expect going forward with this brand Welcome to the launch edition of Savvy
Women! A magazine designed to celebrate
NEW initiative, Savvy Social has created. and promote women in business whilst
also creating a platform for young people
Each edition will bring you a tapestry to harness their creative skills and gain the work
experience required, working under the Savvy Social
of stories that outline the journeys and umbrella.

success stories from women in business,

in and around derbyshire.

I’m a massive fan of championing and

supporting those individuals who are

trying to make a difference in their lives

but just need the right support and

guidance in how best to do things for

their PR and increasing brand awareness Our intention is to assist local women in business and
help increase their profile and brand awareness. This is
and raise profiles. The big thing done through being able to access a range of resources
which takes care of all social media requirements,
nowadays is the need to use VIDEO as not to mention editorial space in every edition of this
magazine as well as our other publications.
a way of promoting your business. Now

before you throw your hands in the air,

just be secure in the knowledge we DO

THIS FOR YOU over at Savvy Women!

PR can cost an absolute fortune, but

because we run as a social enterprise

and not for profit organisation, the Inside this issue we put focus on our own Savvy
Women here at Savvy HQ and also welcome all of our
key thing is ensuring our students new supporters whom without, this would not be a

and unemployed work experience possibility.

individuals get what they need from us, THANK YOU!

aswel as us wanting to get it right for

you, our members. This is easy as the

costs are SO low, youd be mad not to

want in!

Get in touch today to get involved.

DRIVING THE SAVVY WOMEN INITIATIVE IN THE SPOTLIGHT
THROUGHOUT THE EAST MIDLANDS

6 © Andrea Dawson Photography 2019

ISNOSCPCIIRARELEADETNBIVTYEERPLYEPORDPIESLSEEIGPONRNEOADGSRAPANEMDCMIAEL VANICINTOSIRGIHAT WINTIOLCTHOEXLIFE OF THE CREATIVE GENIUS

THE TEAM

HEAD OF CREATIVE MEDIA & PR
Buckso Dhillon-Woolley
[email protected]

VOLUNTEER FINANCE DIRECTOR
Susan Bradbury

[email protected]
MANAGING EDITOR

Patrick Hartle
[email protected]

CREATIVE

8 10 12

DBRUICVIKNSGOTHDEHSIALVLVOYNW-WOMOEONLILNEITYIATIVE

13 14

BJUUTLTIOENRBLICUEHCARRAFDTSS FDOOUNNDNEAR OF EMBAA HCARNZDyCRBAEFSTETD JEWELERY HHAENRDBCRIEAFTED JEWELERY

16 BUSINESS 20

18 19

CSALXATOIRNEMSARAKXETTIONNG SCTAARRFOLLOIWNEER COMPANY

21

SSAUVSVYASNOCBIRALADBURY KSUTKEUPCHOENNNEACTND PHILIP BNAIBCBKLYSORCEIAALD

FOOD HEALTH & BEAUTY

22 23 24 26

TAHNENSQAUHASAHYEDNTEOSMATO JVCICHTOTOERLSIA CROOKS SSEARNENDIRTYASTATION LTHAEDDIAENSDYOGFENT

VICTORIA WILCOX:
THE WOMAN BEHIND
THE INCREDIBLE
CREATIVE BUSINESS:
PICTORIA PICTURES

© Andrea Dawson Photography 2019

Who is Pictoria? Victoria Wilcox lives in countless places make Victoria’s background perfect
Derbyshire and is an expert in creating visual for understanding an event or situation, and how to
artwork in multimedia. You might recognise capture and share it through the power of pictures.
her from her livestream broadcasts at The Her departure from the busy newsroom in 2018 to
Derby Telegraph. Now she juggles her camera set up her own business in commercial photography,
with a paintbrush and, as well as making creative media and original artwork has been a
pictures, is now making moves in the art journey of rediscovery
world as a freelance visual content creator.
And, with more than 25 years’ experience She told us at Savvy HQ: “ I always wanted to find a way
in an industry that preserves memories and to make a living by creating memories, images and
moments forever, she knows what to look for. art that others will cherish... but it took all these years
to find it! My art teacher at school told me I couldn’t
Victoria has travelled the world on cruise ships, been make a career as an artist – but that was before the
in and on the news, had countless adventures and world wide web developed. Now the possibilities are
jumped in front of the camera to broadcast live to endless and connecting is much easier.
thousands on many occasions. Her role as picture “I was looking to do something with my painting
editor for 15 years at The Derby Telegraph, organising that would benefit others and stumbled across pet
exhibitions, training award-winning professional ‘pawtraits’ as a rewarding avenue to making regular
photographers and leading more than 500 local commissioned art that’s in demand. I get pretty busy
photographers in the Derby Togs networking group before Christmas time as people are eager to think
has given her an invaluable bank of skills. She has of clever presents for their loved ones. Because I can
a deep understanding of social media, can tell a work from a reference photograph, people often order
story in a single frame under pressure – and her them as a surprise, too. When I hear there have been
impactful work has frequently been shortlisted for tears (of joy!) on opening the framed artwork it makes
awards. Photographing famous faces and visiting me happy to know how much they will cherish what
I’ve crafted.”
6 - SAVVY Women ISSUE 1 - savvysocial.org

Victoria’s confidence in her artwork has grown so
much that she has been filming for an upcoming
episode on Sky TV, Landscape Artist Of The Year, due
to be aired in the autumn. She said: “I was part of a
location shoot with more than 50 other artists so it
was a humbling experience among so many talented
peers but I learnt so much and got some fabulous
feedback from the judges and public, too. Tune in to
see if you can spot me and see what you think of my
landscape art too!”

But what about her camera gear? Is it gathering dust? and pride in the knowledge that people are using my
Not at all. Victoria said: “My instagram has grown over work to decorate their lives.”
the past year to more than 5,000 followers and I noticed
my Derbyshire scenic photography in particular was Beat the rush for her Christmas commissions. Order
getting a lot of likes. People were asking when I was your pet pawtrait before November 1st, quoting
going to sell my landscape photography, so I have put #SAVVYWOMEN and Victoria will give you 10% off the
together a Delightful Derbyshire 2020 calendar. It’s a regular price on all sizes! The Delightful Derbyshire
showcase of my followers’ favourites that will jazz up 2020 calendar is available for £12 (Free P&P).
any wall all year round!”

To see more of Victoria’s pet pawtraits,
portfolio and pictures, visit her website at
www.pictoriapictures.com and follow her
on Instagram too @pictoriavictoria

One year in to being a sole trader, the question for this
former journalist is: Is it working? Victoria told us: “I’m
happier than I have ever been and, as the demand for
my artwork increases, so does my sense of wellbeing

SAVVY Women ISSUE 1 - savvysocial.org - 7

DRIVING THE SAVVY
WOMEN INITIATIVE
THROUGHOUT THE EAST
MIDLANDS

An Insight Into The Life of...

Buckso
Dhillon-Woolley

8 - SAVVY Women ISSUE 1 - savvysocial.org

Hello and Welcome, to this LAUNCH edition of our
Savvy Women publication!! We are SO excited and
proud of what the future holds for all those superstar
business supporters already taking advantage of
being members of this social enterprise led initiative.
The person we chose to head up this new initiative is
local Actor, Motivational Speaker and Coach, Buckso
Dhillon-Woolley who is our Head of Creative Media
and PR, here at Savvy Women.

We invited Buckso, who continues to do Voiceover
work and Speaking at large events around the UK, to
work alongside us for the launch of Savvy Women, as
we knew her connections within the media industry
along with her reputation locally, would serve our
social enterprise in a way no-one else would be
equipped to do and therefore, knew she would be a
huge asset to the business. So lets meet her!

“Im really looking forward to contributing to the Buckso’s most notable “gig” to date she says, would
success of this publication, as I saw the potential in have to be Disneys “Aladdin” feature film which she
it over 2 years ago when I first heard of Im Savvy. I was very pleased to have a cameo role for, “most
suggested there and then to Duane, the Director, people asked me whether I got to meet Will Smith
that he should consider doing a publication JUST for and yes, I did! But as im not THAT big a fan, I didn’t
women in business as there was nothing out there get too gooey-eyed over him. My thing was actually
like it, celebrating the successes and stories of Women having Guy Ritchie directing us, it was brilliant
in Business, within the East Midlands. This is not to to watch the way he worked compared to other
be confused with the type of publications about life Directors ive worked with” but shes equally proud
stories or business news, ours will chart the different of her accomplishments on the small screen, having
elements of our members businesses and homelife been on ALL the soaps, bar one…and that’s Holby! Not
highlighting those unique, individual points that we to mention the year spent on the Westend of London
need in order to succeed in life never mind business, playing a 60yr old “aunty-ji” in the stage MUSICAL
today. Hopefully this maybe can help inspire and “Bend it Like Beckham” where the man himself didn’t
motivate others out there, looking to make a change show, although his eldest son Brooklyn, did.
or enhance their own desires and ambitions.” Says
Buckso. We believe wholeheartedly in her thoughts
and plans she has in the pipeline for the future of Savvy
Women and without giving too much away, there will
be more facets the members can take advantage of,
such as events, podcasts etc and maybe even our very
own online Savvy Talkshow!

As you can imagine living life as Buckso does, within
the world of TV and Media, time isn’t always on her
side. No more so, than when she had her twins Ruben
and Renaya, 17yrs ago. This wasn’t “planned” by any
stretch of the imagination, she says, but it came to
be the best thing that ever happened for her as it
became the reason she fell into the world of Acting
over a decade ago. “Life has this way of taking you
down your path of purpose and although we dont see
it for being THAT at the time, it will ALWAYS deliver.
So ill say this as I end my intro, Whatever you feel is
happening for you in life right now, be sure, its for a
better day to come. Be it in a few months or a few
years, that time WILL come”

Buckso in Iceland’s Televised commercial along side Buckso is looking for women in business (sole traders
Peter Andre! or part of a larger organisation) to become a pioneering
collective of women who share the same ethos when
it comes to collaborating and championing those
that are trying to make a difference in their lives. Get
in touch at [email protected] today!

SAVVY Women ISSUE 1 - savvysocial.org - 9

Often, I’m introduced as
my business name
and that’s great,
because I am
Claire R. Zwozny-Bestwick!

I am a creator of unique handcrafted CRZyBest, Derbyshire
jewellery, accessories and alternative
bespoke wedding bouquets using a variety TEL: 07813 931390
of Swarovski crystals, semi-precious stones
and most importantly tiny handcrafted, www.crzybest.co.uk
kiln fired precious metal sculptures; this
means you can have pretty much anything [email protected]
you want included into your CRZyBest
creation! Combining a whole heap of my skills presented
an immediate unique selling point. Incorporating
Having specialised in 3-dimensional design, unique, tiny, handcrafted, kiln fired sculptures into
silversmithing and jewellery for my first degree, I bespoke jewellery is a growing favourite in my
enjoyed teaching Art, Craft and Design for 20 years shop and a great example of what I can do best...
and in 2015 graduated with a master’s degree. CRZyBest!
Ready for a change in direction, I seized opportunity,
officially launching CRZyBest in 2017. Last minute unique gifts? I also create ready to buy
jewellery and accessories available through my
website www.crzybest.co.uk or directly from me.
I showcase at a variety of events and there is also
a growing number of CRZyBest stockists, so keep
your eyes peeled for my creations!

Remember too, that if you don’t see exactly what
you’d like, please get in touch because I’m always
up for developing ideas!

10 - SAVVY Women ISSUE 1 - savvysocial.org

ALTERNATIVE BESPOKE
BOUQUETS & ACCESSORIES

Photo By Indigo & Violet

Handcrafted Bronze Sterling Silver or Steampunk Game Of Thrones
Honey Bee Earrings Copper Studs Buttonhole Inspired Bouquet

Combined with honey With sterling silver posts With handcrafted copper On show at the
coloured Swarovski and scrolls available with cogs. On display at RAF Unconventional Wedding
a standard length post or Holmpton Secret Bunker.
Crystals for people who slightly shorter ‘sleeper’ Festival. Created with
love bees. Get in touch to find copper wire, Swarovski
post. out how you can have crystals and semi-precious
Each tiny bee sculpture is a completely unique stones, including obsidian
individually created and Can be created in bronze or buttonhole designed and (dragon glass), complete
carbon fired in my pink kiln copper on request. with 3 dragons. The large
to create the best finish made!
copper dragon is my
possible. Photo by All You Need Is Love biggest copper sculpture
Photography
Photo By FoyeTography Photo By FoyeTography to date!

Photo by Rachel Burt Photography

CRZyBest, Derbyshire www.crzybest.co.uk [email protected]

SAVVY Women ISSUE 1 - savvysocial.org - 11

Herbie

Herbie from ELL Boutique, who has come So Herbie, what advice would you give to those
on board the ship that is Savvy Women. The women out there wanting/looking to start their own
name was derived from her daughters name business? What would you have done differently?
“ellora” which means “cave temples” in India,
shortened to “ELL”. Herbie set up in business I would have researched better ways to promote my
whilst she was on maternity, just under a year business on social media, as its proven to be such a
ago and has steadily expanded the range of minefield and one can do unnecessary activity which
stock she sells from scarves and accessories in hindsight could have saved me a lot of time. So
to clothing and more recently jewellery. going on a course to begin with of any description
that is for your sector, is strongly advised. Become an
Her passion for fashion came from her mother, who affiliate of a larger organisation, like im with shopify
ran an indian textile shop selling fabrics for over 30 an ecommerce company, which host seminars etc to
years in Peartree and once the baby came along she help with online selling as ive learnt a LOT through
was left wondering “what could i be doing now?” doing that, not to mention the networking that goes
As many of you entrepreneurs out there will know, on anyway once youre there. But networking in itself
resting on ones “maternal laurels” isn’t necessarily is a MUST, especially as a lone worker if nothing else,
always an option! it gives you a support you otherwise wouldn’t have.

Indeed this was the case for Herbie too, so she Lots of women often chat about their aspirations to
registered her company, researched where she would have “side hustle”, but are often put off by the fact
source her products from, as she was keen to ensure it wont match their day job financially. Would you
it wouldn’t be imported from the far east, but more say you’re ever likely to leave your day job and do
local to the Midlands. Herbie has a great relationship this full time?
with her current suppliers and is always on the lookout
for new ones. Visiting trade shows up and down the Being honest with you, i’m quite fortunate to have a
UK, checking the items are ethically sourced by the situation where I could leave the day job if i wanted to
suppliers also. and eventually id like to do that. Don’t get me wrong,
I thoroughly enjoy my day job and I get to meet lots of
Herbies “day job” is within the FMCG sector (fast people from all walks of life, which I also get from my
moving consumer goods) wholesale industry, where Ell Boutique business but what I love most, is that im
she will go into places like Costco on behalf of blue able to help people with their styling needs, which is
chip companies like Coca-Cola, Nestle, Cadburys a great feeling for me, the satisfaction I probably dont
and try to negotiate better prices on behalf of the get from the day job. The fashion industry ive found, is
wholesaler. I thought id ask her a few pointers on how ALL about confidence which is priceless to be able to
one could maybe set up in business and what to look give that to someone.
out for.

12 - SAVVY Women ISSUE 1 - savvysocial.org

Speaking as a new mum, are you putting pressure Julie Richards
on yourself to get back to pre-baby shape?
Owner of Button Blue Crafts - Est. 2013
In total transparency I would wholeheartedly say a
massive YES to that!! Not because i think i should be
or that i think im overweight, its more for the fact i
feel better being that shape. ITs physically the most
energetic i am once im back to that size. I am very
active anyway and was before, so for me to not do
that would be alien, i’m back into my cycling and
running now as before i used to run marathons, ultra
marathons not to mention crossfit for 6years, as well
as running with the dog so its only a matter of time
till im back there and that’s what makes ME happy.
You have to do what makes YOU happy, not others.
Muscle tone is key for me and thats what makes me
feel confident!

So what can folks look forward to for “Christmas at What is it that you do as a business?
Ell Boutique”?
I have an online retail business specialising in crafts
Ohhh!.. You mentioned Christmas already! Well, and DIY wedding accessories. We have a large range
actually it wont be all that far away really, and at of ribbons and needlecraft kits along with a wide
present im sourcing new pieces bit colour will play variety of other crafting necessities. We sell through
a big part in whats out there, along with the classic our website as well as on Ebay, Etsy and Amazon.
LBD (little black dresses) which are timeless in any
collection or season! How long have you ran your business?

And on a final note, what inspired you to come on We started in 2013 with a market stall selling
board as a supporter of the Savvy Women initiative handmade bath products but soon migrated into
we have launched? proper crafting stock when I realised how seasonal
that market was and that people were asking for the
Well over 90% of the people I work with in the day job, base products rather than the finished items.
are men. So this gives me the opportunity to be a part
of something that champions women, a collective What inspired you to start your business?
that gives us a voice and a platform to say YES, we are
contributors to a successful business and that working Having a love of crafting and with the family all
together collaboratively, will only strengthen what we growing up it was a natural choice for me to be able
do and together, as this collective, we can do great to combine my passions with a business - although I
things. The fact that it’s not a bid to “compete” with get a lot less time now to craft for myself.
our male counterparts but more about encouraging
women to support each other was also an attractive Do you work on your own or with others?
element, knowing this would support me.
It really is a family business. My daughter and cousin
FIND OUT MORE AND CHECK OUT ELL BOUTIQUE in law work with me at the moment.

www.ellboutique.co.uk What did you do before you started your own
business?

@ellboutique.co.uk ell_boutiqueuk I have always worked in the retail trade mostly in
management positions but when my family grew
we had our own fast food business for a few years to
allow me the flexibility of looking after the children
and working part time. We sold that business when
my partner went into the antiques trade and I helped
for a while until my love of crafting took over!

Plans for 2019?

This year I am concentrating on my new website, I
would love to be able to expand into a shop but it is a
little scary out on the high street at the moment with
so many shops closing, so I need to find the right one
for our business in the right location.

SAVVY Women ISSUE 1 - savvysocial.org - 13

Donna Briscoe-Greene

I am the new Landlady of RTZANS at the Maypole Theatre
and Bar. Opening night is 27th September. Where there’ll
be live music and I’ll be singing a set too.

I started off my artistic journey at 8yrs old attending dance and drama classes until
14. I later discovered my voice and have been lead singer in bands. A recording
Artist, an Arts Administrator; and even after a break a Fraud investigator.
The Arts has always been my passion but due to the BAME experience in the
Arts work isn’t always available when one wants to progress within the industry.
I then decided to launch my business EMBAA East Midlands BAME Arts
Associated last year. Producing work with students in galleries locally. Performing
as an Artist for Windrush for people in the community, the Mayor and more.
But when the opportunity to gain access to the Maypole and its Theatre I jumped
at it as an Artist or RTZAN the passion is a lifestyle and I wanted to encourage
develop and sustain that availability in the community. And ensure that offer is
extended quite loudly also to the BAME Arts community..
This is only the first step, but I currently have a call out for Black History Month
31Days email [email protected] to register your interest.

14 - SAVVY Women ISSUE 1 - savvysocial.org

The passion is a lifestyle

encouarnad gI weadnetevdetloop and

sustain

that availability in the community.

SAVVY Women ISSUE 1 - savvysocial.org - 15

MEET SUSAN BRADBURY
HEAD OF FINANCE AT
SAVVY SOCIAL

Where did you start your career? What made you make the decision to retire early?

I started work at 16 at a local Derby company Abbey I had just turned 50 and hit an extremely difficult
Glass in a multi process role as a Sales and Purchase period in my life. I was in the process of going through
Ledger Administrator and Receptionist. It was the a divorce, my Dad had just passed away suffering from
only job I applied for and I got the role working in Alzheimer’s disease, a cruel illness, and I needed to be
a lovely family owned company for 3 years. In 1985 there for my Mum. I felt I needed to take my life in a
I decided to take on a bigger challenge and joined different direction. Thankfully, I was fortunate to be in
Rolls Royce as a Material Controller, which was the a position financially to take time out and look for a
start of a 31 year career in both the Aerospace
and Nuclear sectors of the company. new way of life.

What is your greatest professional “Susan & Buckso, leading
achievement? the way at Savvy Women!”

I became an Executive Senior Manager What are your plans for the future?
at Rolls Royce in 2011 and this was the
proudest moment of my long career I will definitely continue to spend quality time with
there. During my career, I travelled to my Mum and my beautiful dog Zak as they mean the
the Far East, America and Germany and world to me. I now have a small portfoilo of property
met many interesting and inspiring people. that I manage with my partner. I have always been
Because of hard work and perseverance, I interested in developing properties and by running
was fortunate to work in Management positions my own business, it gives me the freedom to work as
in Finance, Manufacturing, Logistics, Planning and a volunteer at Savvy Social where I can offer my skills
Supply Chain gaining a wealth of experience whilst in Finance and Management to help a programme
coaching, developing and mentoring my team that supports young people and vulnerable adults to
and others to succeed and gain job satisfaction. I obtain valuable skills and work experience.
am passionate about this, as I truly believe that the
measure of being successful is not just about your
salary, but is about, being happy in what you are doing
from when you wake up to when you go to sleep at
night! I sometimes look back and think how proud I
am of how much I achieved in a predominantly male
environment.

“I am more than happy
with my future plans and hope reading this

inspires other women to see
that there is a different life outside of a Corporate career.”

SAVVY Women ISSUE 1 - savvysocial.org - 17

Claire Saxton

Director of Saxton Marketing Ltd

I’m the Director of Saxton Marketing Ltd, my marketing
consultancy company where I help business owners
reach their marketing goals and take their business
to the next level. I’ve always known that I want to
work in marketing and after studying at the University
of Derby, worked as a campaign manager for local
Building Societies.

I established Saxton Marketing 5 years ago following
the birth of my first child, Chloe. I knew that working
in a corporate marketing environment wouldn’t give me
the time I wanted to spend with my daughter and that
running my own company that allows me to work around
my family life was the way to go. Since having William
and working right the way through my pregnancy with
him, I know I’ve made the right decision.

I’m delighted to be celebrating the 5th anniversary of my
business because I can look back on all the businesses,
big and small, that I’ve been able to help over that time.
From setting marketing goals and creating plans to make
them a reality, to getting hands on with social media
marketing and event management. It’s been a real
pleasure to see the clients I work with go from strength
to strength with their business and achieve success.

I’ve been fortunate enough to win several awards this
year for my work as a marketing consultant, and more
specifically, being noticed for the Twitter marketing
services I provide. I simply adore Twitter marketing and
I think my love for the platform shines through when I
talk about it. It’s through Twitter that I have won over
26 awards for clients (and counting!) and why I’m now
known as a Twitter expert and social media mastermind!

I love working with business owners and corporate
companies and agencies to set marketing goals and
achieve them. Whether you want a critical friend that
can cast a strategic eye over your marketing and suggest
improvements, or you want to outsource your marketing
tasks such as social media, proofreading and content
marketing – I can help with that. You never know, I might
be able to make you an award winner too!

18 - SAVVY Women ISSUE 1 - savvysocial.org

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Going back to my Roots! Working overseas and being in charge of the marketing and
communications for 60 sites, heading up a European re-branding
Using my wisdom and knowledge and combining it with a winning campaign as well as spearheading franchise divisions in various
formula of Art and Science with Marketing and Sales has ignited a sectors, gave me the drive to be different. Providing businesses
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combined with an holistic approach and the right energy, creates
My background is in marketing and communications in a winning blend. Aligning you with the right clients that want to
international business. Working in the corporate world of logistics, buy from you.
telecoms, audio broadcasting sales and health and wellbeing.
I help business owners be seen and heard so they can shine out
Qualified in Marketing with the Chartered Institute of Marketing, loud and be the best in their field of business expertise. Giving
Dale Carnegie trained in sales and internet marketing diploma, I a “voice” back to people and enabling them to share their story
am also a qualified holistic wellbeing practitioner, skills in this field and passion with many. I bring a wealth of experience both to
that have benefited many business owners. I have trained staff, individuals, business owners and corporate organisations
organized and executed international re-brands, ran European PR
campaigns and helped companies gain major awards within their We believe that all our clients are unique and take great care in
own specialized sector of industry. The work I have done has been providing bespoke services and solutions to suit their needs now
pivotal to the successes achieved by the companies involved. and in the future.

I work holistically and ethically and want to share my knowledge
of health, business, lifestyle, wellbeing alongside strategic
marketing and sales with more businesses. Particularly those who
are passionate about developing their own unique business, with a
lifestyle they can enjoy.

Tel: 01332 749008 | Mobile: 07970 830423 | Email: [email protected] | www.starflowercompany.co.uk

SAVVY Women ISSUE 1 - savvysocial.org - 19

Nicola Read

Social Media Content @ Babbl Social

Since I was 24 years old I worked for myself so I don’t really know out and about and support local businesses. This was social media
any different, and wouldn’t have it any other way! My first venture based and attracted a large following relatively quickly. At the
into being self employed was as a lingerie distributor, we imported same time as I was doing this James and I had also set up social
brands direct from the manufacturer in America and re-sold them media pages for the school and a couple of local charities we were
wholesale here in the UK to many independent businesses and involved with and began regularly posting to them. The parenting
well known chain stores such as Ann Summers. We had a fantastic site was beginning to get really time consuming, and I was starting
reputation and won lots of industry awards, mostly due to our to realise that what really gave me a thrill was seeing the charities
excellent service levels, which is something that has stayed with we were supporting getting a positive reaction through their social
me as being crucial in everything I have done since. When I had media. It was this that made me realise where my passion really
my first child 12 years ago, my husband worked random shifts was, supporting our local community and helping them succeed.
and was away from home a lot so childcare was tricky, I decided
to throw myself into parenting so took a few years off. I loved my Over the course of that summer two years ago, Babbl was born. We
time off with the children but when my third started school I was knew there were big social media companies out there charging a
already thinking about my next step. I missed the buzz of working lot of money for an all singing all dancing service, however we also
and being around adults, even the daily banter you can have with knew there was a real gap in the market for the micro and small
colleagues. Now with 3 children in the mix I knew I had to continue businesses who needed to be on social media but didn’t have the
to work for myself so that I could still be there for all the important time, as they were sometimes the only person in their business,
sports days, nativity’s and assembly’s they wanted me there for, and or didn’t have the money to pay the large corporate companies
of course I wanted to attend them too. offering the service, they needed to be able to see a return on their
outlay, and fast! These were our people!
I dabbled in a couple of small ventures but none of them really set
me alight, so whilst I still had ideas whirring around in my mind I James and I both have a very clear vision of what Babbl should
threw myself into supporting the school my children went to (as deliver, and it’s centered around great service. We always say we
Secretary of the PTA and Governor) and the playgroup my children try to become part of our clients virtual team. We’re like their
had attended (as a Trustee), with, my now business partner, James. cheerleaders, when they win, we win and that’s what we really get
Whilst doing this I also set up a micro blogging Derby parenting a kick out of. Seeing those leads and enquiries pop through on
site which shared what was on locally so that parents could get Messenger still gives us a thrill.

CONTACT
01332 899409
[email protected]
www.babbl.co.uk

FACEBOOK:
@BabblSocial

20 - SAVVY Women ISSUE 1 - savvysocial.org

PHOTO: Adrian Peter
Ganderton from Treehouse
Cakes, Stephen and Phillip
with The Dutchess of Rutland

NETWORKING WITH NO
PITCHES, PRESENTATIONS
OR PRESSURE

MEET OUR PREFERRED little features help KuKu to be a more effective platform and bring
PARTNERS, SUPPORTING in connections and business sectors you might often find at a
WOMEN IN BUSINESS: networking group. “ Says Stephen
STEPHEN AND PHILIP AT
KUKU CONNECT “Any form of business networking is great, this is just what KuKu
offers and is something that has built to connect out throughout
KuKu Connect is one of the leading business the Midlands and even down to London. The great thing is that any
networking organisations in the East Midlands, but business can attend a Connect Reception once as a free guest, so if
what makes KuKu one of the best? We spoke to Co- you’d like to find out more, just visit our website or drop the KuKu
Founders of KuKu Connect Stephen Goddard and Team an email; we look forward to connecting with you soon!” Says
Philip Brooks-Stephenson about how KuKu Connect Philip
supports women in business in a different way.

So why has KuKu become one of the top and most influential Well there you have it and cannily the KuKu boys are connecting
business networking places to be in the East Midlands? out to readers, as they welcome any businessperson to come and
join them as a guest. We did and we love KuKu, see you there soon.
“There has been a huge rise of people starting their own brands,
businesses and home-based enterprises, which is great that as a kukuconnect.co.uk 0116 2963723
society we have aspiration and ambition, whether its being your [email protected] @KuKuConnect
own boss, balancing family life, having more holidays, following
your own passion, or a particular talent or skill. Of course when you “Savvy Social is an excellent social enterprise that supports young
are either starting out, or are developing to grow bigger, connecting people and the unemployed to gain real and practical skills,
and raising your profile is key. At KuKu we help you to connect, work experience and a confidence boost, which is why we are so
engage, develop and secure new business clients and invaluable delighted to champion this brilliant concept. Savvy, as part of their
relationships with other decision makers and business owners.” programme, produce commercial publications covering a wide
Says Philip variety of topics, which gives local businesses and entrepreneurs a
platform to promote their business and services, whilst making a
How does KuKu do this differently to networking groups? huge and positive impact on supporting young and unemployed
people. Their hastag #WinWinPR really is a valid point, Go Savvy!”
“KuKu is a business Membership service, connecting businesses
and entrepreneurs across the East Midlands. We are so much more Stephen Goddard, Co-Founder KuKu Connect
than just a local networking group. Members have a whole range of
benefits, from sending your news and press releases to promoting
your own social media posts, plus a Member’s Privilege card which
gains discounts to lifestyle, venue and professional services, as well
as invitations to other business and private events and launches.

Key to KuKu is the style of business networking; we don’t do any
pitches, presentations and no pushy sales. The Connect Receptions
take place every month at some of the top venues and businesses
in the area. We are welcoming and friendly, as are, our Member
businesses with the receptions being enjoyable, positive, informal
and more relaxed which is ideal for those new to networking, or
those who have been really turned off from networking. All these

SAVVY Women ISSUE 1 - savvysocial.org - 21

MEET
ANNA HAYNES
THE OWNER OF
THE SQUASHED TOMATO

Last month we had a trip down to a little café What sort of food do you have on offer here?
on The Strand called The Squashed Tomato
where we have the opportunity to talk to the We offer a steady menu but I often mix the fillings
owner Anna Haynes and ask her about her and we don’t waste any food as any leftovers can be
little establishment and how it has grown to used for our soup or a similar concept. We cater for
become one of Derby’s finest eateries. vegetarians and all dietary needs with our homemade
food.

How did your journey begin and take you to where When can people come and experience your
you are now, owning one of the sensational cafes in services?
Derby?
Our opening hours are 9:00 in the morning till 3:00 in
I just loved cooking from when I was a child, I used to the afternoon Monday to Friday but we open a little
cook with my dad and watch him then it just evolved. later on Saturday when we open at 9:30.
People would always enjoy coming over for dinner
and say “you should open your own place” but I never Are you looking to develop this any further in the
really had the confidence to do so with a young family future?
at the time. I decided to start catering from home
which I did have a little business doing that but I got We are sometimes asked about opening in the
lonely because I am quite a people person. One day evenings and I am hoping that in the future maybe
I decided to just chance my luck and go for it. At the once a week or once a fortnight maybe we could look
time I was at Brailsford and I managed to grab a place into opening for a feast or a set menu with a pre-book
which was open for five years and that is where I got only operation. We can cater for about 25 at any one
my confidence from to come into a city centre and point.
open a bigger establishment and not look back. So
here we are and have been for the last 18 months. THE SQUASHED TOMATO
16 THE STRAND
How does a typical day for you pan out? DERBY

Every day I start about 6:30 I am often doing things in Tel: 01332 348793
the kitchen and I cook throughout the day until we www.facebook.com/thesquashedtomatoderby
get busy with customers. I spend time getting some
ideas together I am constantly doing something.

22 - SAVVY Women ISSUE 1 - savvysocial.org

WE SPOKE TO You were really taken by the concept of our
VICTORIA CROOKS Social Enterprise and using your corporate social
THE 21 YEAR OLD responsibility to help young students and the
MARKETING MANAGER unemployed and having them help you at the
FOR JC HOTELS same time, would you like to tell us more about
that?

Well I know what it is like to try and get the work
experience needed to get into the workplace and
actually because you’re helping them we thought
let’s help you with the process and giving these
young people opportunity.

What is your role here at JC Hotels?

I am the marketing manager for JC Hotels which
is a family business consisting of The Lion Hotel in
Belper, The Lodge in Littleover and The Boars Head
in Sudbury. So I do all of the marketing, online
marketing and social media.

What is it that people can expect to get from your
establishments and can they stay overnight in all
three of them?

There is over 60 rooms combined via all three of
our establishments where people can stay. There
is pizzerias in The Lion Hotel and Littleover Lodge
and a different gastro menu in each establishment
and then at The Boars Head we have an A La Carte
restaurant so there is something for everybody here
at JC Hotels.

What is ideal client base, people you would
like to attract and cater for and do the three
establishments cater to different individuals?

We cater for everybody at all of our places but if you
like to try something new there’s plenty of dishes
for you so we have quite extensive menus for that
reason.

The breakfast menu is currently only for those
staying here but we are going to be launching a new
breakfast menu at The Lion Hotel for people coming
in soon which is going to be like a buffet where you
make your own breakfast. This should be available
by the beginning of autumn. If it is successful and
what people want then maybe we will look at doing
it in our other premises.

Do you cater for different dietary needs?

We do cater for vegans, vegetarians and gluten-free.
We can also cook to suit every allergy so for example
if somebody is lactose intolerant we will be able to
tailor our food for them.

Are you already thinking about Christmas?

All three locations are open on Christmas Day and
we will have our Christmas menu out very soon to
take bookings and prepare for it.

VISIT: jchotels.co.uk

SAVVY Women ISSUE 1 - savvysocial.org - 23

Serenity Station

Mind, Body, Wellness

Sandra Shawcross

Complementary Therapy Practitioner and owner of Serenity Station

I began my career in the NHS from 1994 at the age of 20 and Working in this role I was also on call as the Silver Commander
have worked in some interesting and challenging roles, some of for specialist incidents such as airport emergencies, firearms
which have been highly pressured and at times very stressful. I incidents, major trauma and large-scale incidents. In 2014 I was
started on the patient transport services, which involved taking promoted to Service Improvement and Innovation Manager,
care of patients of all ages and differing mobility who required which I found both rewarding and challenging focusing on
ambulance transport to and from various non-emergency project work and a lot of report writing. In the final years I a
hospital outpatient appointments, admissions and discharges. trained as a pastoral care worker within the service to support
In 1997 I trained as a Vocational Driving Attendant responsible staff through both personal and work-related concerns.
for driving an emergency ambulance working and supporting
Paramedic’s as part of the crew. I then progressed to an Over many years of working in management, the knock-on effect
Emergency Ambulance Technician managing and taking clinical psychologically of being a perfectionist took its toll. I worked
responsibility for patients in emergency situations. This was a extremely long hours alongside being on call as well as competing
very rewarding job knowing you have made a difference in life- a master’s degree. Alongside all of this I still had to manage
threatening and urgent situations, working as part of a team and personal family issues and several deaths both in the family and
caring for both patients and their family members. There were at work, which all impacted on my own health and wellbeing.
however some very sad and stressful situations that took its toll A combination of anxiety, tiredness and being overwhelmed for
over the years. many reasons had led to a lack of confidence and a period of
mental health concerns and taking antidepressants (although I
I fell pregnant in 2001 and due to the nature of the emergency would never have admitted this at the time due to a fear of being
role, I was taken off front line duties temporarily. After the birth a failure).
of my son in 2002 and my daughter in 2004, I made the decision
to continue my career working in several management roles On a personal level, I missed the hands-on caring approach with
including resource management and commercial training team patients (the original reason for joining the Ambulance Service).
within EMAS. In 2009 I began a three-year course and completed I had always had an interest in complementary therapies
an MBA at Derby University whilst still working. During this time especially aromatherapy and considered this as a career option
a restructure within the service took place and I was given the many years ago. When I had received treatments myself, I always
role of Chemical Biological, Radiological and Nuclear (CBRN) left feeling disappointed as they appeared rushed with more
Lead for the Trust, managing the Special Operations Response focus on selling products and booking the next treatment rather
Team who would be utilised in the event of chemical spillages or than showing a genuine concern and care for clients. Following
major incidents across the region. on from several counselling and mentoring sessions in 2014, I
took the decision to retrain and qualify as a Complementary
Therapy Practitioner.

I researched several training courses that had to fit around my
life, which wasn’t easy. It had to be adult learning and run at the
weekend as I worked fulltime and had young children. I finally
began my training with Sue Masters and her amazing team at
Infinity Training Academy in Melbourne September 2014.

In July 2016 I left my full-time role at EMAS and officially
registered Serenity Station in September 2016. I worked for
thirteen months at a local salon to gain experience and general
knowledge of the industry and in 2017 I took the decision to
be a full-time home-based salon, creating the right space and
environment with complete flexibility, working around my family
life.

I am now a fully qualified, skilled, knowledgeable and experienced
Complementary Therapies Practitioner and have one member
of staff working at the home-based salon and hope to recruit
another shortly. We offer a wide range of treatments including:
Full Body Swedish Massage, Deep Tissue Massage, Aromatherapy
Massage, Hot Stone Massage, Heated Bamboo Massage, Thermal
Auricular Therapy (ear candling) Indian Head Massage, Pregnancy
Massage, Reflexology, Holistic Facials and Reiki.

Within the home-based salon, I personally specialise in pregnancy
massage and offer a Serenity Mums group with bimonthly coffee
mornings that offer informal support. Alongside this I have a
Facebook group to engage, communicate and share any hints
and tips during and after their pregnancy in relation to health
and well-being matters for both mum and baby.

24 - SAVVY Women ISSUE 1 - savvysocial.org

Over the last two years I have used my clinical, management as you will have spent many hours studying and gaining your
and business experience skills to focus on building the Serenity qualifications. Remember the transformation you can genuinely
Station branding with our Wellness in the Work Programme. make to clients and signposting when required as they may
Building on from being solo, I now have access to a large team need other specialist advice.
of Complementary Therapy Practitioners who work with Serenity
Station. Don’t underestimate the importance of self-care, make sure you
take time for yourself, we often as practitioners don’t practise
The team offer bespoke packages to small, medium and what we preach, the role can be very physical and emotional
large companies working with all levels of staff. We provide at times with long hours. Many don’t realise it’s not just the
Practitioners for all types work environments, local events, shows treatments, time needs to be planned in your daily routine for
and exhibitions. This has led to securing work at several wellbeing administration, managing the accounts, stock, planning social
events and I am pleased with our continuous growth across the media, advertising, networking, training, general cleaning and
East Midlands. We offer our services to a variety of workplaces even the laundry!
including schools, NHS Trusts, educational establishments,
corporate offices and charities. I am a strong believer in supporting the younger generation. It
is important for me to be a great role model and be open to
We also provide complementary therapies to cancer patients guiding them where I can as they can sometimes be overlooked
and will be expanding our skill set to support these clients for a variety of reasons and miss the opportunity to shine. Savvy
even further over the next few months alongside working with Social is a fantastic way to contribute and show my support to
palliative care patients. students in being exposed to the social media industry nurturing
their talent, naturally.
I am extremely proud of the brand that we have developed in
providing a unique high quality, unrushed service by taking CONTACT SANDRA @ SERENITY STATION
the time to listen and understand client’s individual needs
and tailoring their treatments holistically. I have a long-term 3 Woods Meadow, Elvaston, Thulston, Derby, DE72 3UX
strategic plan in growing the business, looking at integrated
healthcare initiatives over the next few years with lots of exciting 01332 588141
opportunities ahead. www.serenitystation.co.uk [email protected]

This is a fantastic vocation and it is great knowing that you can OPENING HOURS:
support and guide clients in managing their existing clinical
conditions and help promote their overall health and wellbeing, Monday: Saturday: 9am - 8pm
physically, psychologically and emotionally. My advice for anyone Sunday: 12pm - 6pm
thinking of going into the industry is don’t undervalue yourself,
understand your pricing structure and charge accordingly

SAVVY Women ISSUE 1 - savvysocial.org - 25

LADIES OF

THE DANDY GENT

Lauren Pell is one female in a very male dominated environment
– but no complaints here, as her role is Senior Barber at one of
the UK’s busiest and best traditional barber shop groups - The
Dandy Gent.

Lauren started working as a barber apprentice in 2016, she served
her apprenticeship directly under The Dandy Gent’s founder and
owner of its three shops – Shane O’Shaughnessy, and has fast-
tracked her career through sheer determination to succeed.

“I did every job before falling in love with barbering – from bar
work to retail – since I started cutting hair, I’ve never looked back.”

Just 3 years from starting, and at the age of 32, Lauren is now one
of The Dandy Gent’s most popular Senior Barbers, working in a
team with a combined 100+ years’ experience.

“I love my work, and the team I work with,” said Lauren. “We have
a lot of fun, but take our business very seriously.” She explained.

“It takes a certain character to hold my own, surrounded by these
boys – but it’s all in good fun. I’m working with some very talented
barbers here and there’s a lot of mutual respect that keeps the
relationships healthy. “

For now, Lauren enjoys her work in one of the most successful
barber shops in the UK – and that’s no idle boast.

“We are second-to-none in the East Midlands, certainly,” explains
Shane. “And our consistently impressive reviews speak volumes
about Lauren and the whole team. I’m very proud of them all.”

Although Lauren is one of just two female barbers in the
unashamedly promoted ‘traditional’ barber shop brand, The
Dandy Gent has two more ‘savvy women’ in its ranks.

Sherri O’Shaughnessy, Shane’s wife and co-founder, who hand-
makes every single item in a range of over 25 grooming products,
sold through the company’s three shops, website and to trade
customers worldwide - and Marketing Manager, Sarah Monsoon
who has been responsible for the growth of the brand over the
last four years.

“Lauren, Sarah and Sherri are all shining stars at The Dandy Gent,
I value every one of them very highly – but please don’t tell them
I said that.” Smiles Shane.

Find out more on the quite incredible Sherri O’Shaughnessy in
a future issue as she talks about her life combining the roles of
business owner, creative entrepreneur and young mum.

SsoAcViVaYl

EVENT AND BUSINESS PROMOTION WITH A TWIST

CONNECT - INDULGE - ENGAGE - DEVELOP - SECURE

Connecting Businesses &
Entrepreneurs

across the East Midlands

WEBSITE: kukuconnect.co.uk EMAIL: [email protected] CALL: 0116 2963723 FACEBOOK: @KuKuConnect