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Published by jzimmers, 2015-08-24 13:40:41

DRF Design

DRFDESIGN

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SUMMER AQUISITION CAMPAIGN

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SUMMER AQUISITION CAMPAIGN

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SUMMER AQUISITION CAMPAIGN

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XXX XX, 2015 AMERICA’S TURF AUTHORITY SINCE 1894 Open a new DRF Bets account
AMERICA’S TURF AUTHORITY SINCE 1894 and bask in the glow of this summer’s
Saturday
This Summer’s hottest exotic destination.
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DEPOSIT BONUS FREE Classic PPs when you Wager
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VOL. CXX NO. XXX (NY)

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SUMMER AQUISITION CAMPAIGN

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This Summer’s Exotic Destination!

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SUMMER RETENTION CAMPAIGN

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SUMMER RETENTION CAMPAIGN

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SUMMER RETENTION CAMPAIGN

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JUST BECAME THIS SUMMER’S
HOTTEST EXOTIC DESTINATION

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DRF PLUS SUMMER (3 months for 1)

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DRF PLUS SUMMER (3 months for 1)

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DRF PLUS SUMMER (3 months for 1)

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DRF PLUS $1 OFFER

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DRF PLUS AD ZONE

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DRF PLUS

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JULY 31, 2015 FREEA M E R I C A’ S$T1U0RVFAALUUTEHIONREIVT YERSYI NISCSE U1E8 9 4 AUGUST 3, 2015 FREEAMERICA’S $T1U0RVFAALUUTEHIONREITVYERSYINICSESU1E894

Friday AMERICA’S TURF AUTHORITY SINCE 1894 Monday AMERICA’S TURF AUTHORITY SINCE 1894

DEL MAR* FREEBRINGTHEFORM TOLIFEWITH SARATOGA* FREEBRINGTHEFORM TOLIFEWITH
SANTA ROSA PARX
EMERALD * NEWS | ADNRFA.LcYoSmIS/f|reDeApTlAus| TOOLS NEWS | ANALYSIS | DATA | TOOLS
LOS ALAMITOS* DELAWARE DRF.com/freeplus

RUIDOSO *TODAY FEATURING
ARAPAHOE CLOSER LOOK ANALYSIS
SUNRAY
SARATOGA
*TODAY FEATURING Lady Shipman can
CLOSER LOOK ANALYSIS give O’Connell
meaningful win
DEL MAR PAGE 3
My Palmilla back SARATOGA
quickly for CTBA Liam’s Map sizzles
PAGE 3 in work for Whitney
SARATOGA PAGE 4
Stanford’s edge in DEL MAR
Curlin is his speed Generous Portion
PAGE 3 could be next for
MONMOUTH stakes winner Obey
Once again, Baffert PAGE 5
is Haskell’s big dog
PAGE 9
DEL MAR
Attendance, handle
down during first
nine days of meet
PAGE 10
SARATOGA
Competitive Edge,
Upstart uncertain
to run in Jim Dandy
PAGE 11

PRICE: Access now with your free code on page 2! >> PRICE: Access now with your free code on page 2! >>
$7.00 $7.50
AMERICA’S TURF AUTHORITY SINCE 1894 AMERICA’S TURF AUTHORITY SINCE 1894
VOL. CXX NO. 212 (NM) AMERICA’S TURF AUTHORITY SINCE 1894 VOL. CXX NO. 215 (NY) AMERICA’S TURF AUTHORITY SINCE 1894

AUGUST 18, 2015 FREEBRINGTHEFORM TOLIFEWITH AUGUST 7, 2015 FREEBRINGTHEFORM TOLIFEWITH

Tuesday Friday
FINGER LAKES SARATOGA*
DELAWARE GULFSTREAM*
PRESQUE ISLE MONMOUTH *
DEL MAR*
FORT ERIE
INDIANA GRAND *TODAY FEATURING
MOUNTAINEER CLOSER LOOK ANALYSIS
SARATOGA
DRF.com: ALL TRACKS Brown has five for
Hall of Fame Stakes
PAGE 3
HALL OF FAME
Leatherbury’s long
wait comes to end
PAGE 4
SARATOGA
Irish Jasper starting
for new owner in Test
PAGE 11

NEWS | ANALYSIS | DATA | TOOLS FREEIN E$V10ERVYALISUSEUE NEWS | ANALYSIS | DATA | TOOLS FREEIN E$V10ERVYALISUSEUE
Access now with your free code on page 2! Access now with your free code on page 2!

PRICE: PRICE:
ONTRACK: $8.00 $7.50
OFFTRACK: $9.00 VOL. CXX NO. 219 (NY)
VOL. CXX NO. 230 (NY-NY)

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Saratoga
Player’s Package

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SARATOGA PLAYER’S PACKAGE

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SARATOGA PLAYER’S PACKAGE

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SARATOGA PLAYER’S PACKAGE

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SARATOGA PLAYER’S PACKAGE

Free standing insert

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Del Mar
Player’s Package

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DEL MAR PLAYER’S PACKAGE

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DEL MAR PLAYER’S PACKAGE

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DEL MAR PLAYER’S PACKAGE

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DEL MAR PLAYER’S PACKAGE

Free standing insert

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Clocker Reports

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CLOCKER REPORTS

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CLOCKER REPORTS

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Five-Card
Intro Offer

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5-CARD INTRO OFFER

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Third-party web ad

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Digital Edition/
Saturday Stakes Preview

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DIGITAL EDITION/SATURDAY STAKES PREVIEW

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DIGITAL EDITION/SATURDAY STAKES PREVIEW

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DIGITAL EDITION/SATURDAY STAKES PREVIEW

Harness

NEW! $p1re/mtAraisuclmkowfPoPrasso!ur

PPs for up to 8 tracks at 1 low price! FIND OUT MORE & BUY NOW

Featuring the best Harness tracks & major stakes, including
Meadowlands, Yonkers, Mohawk, Woodbine & more!

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DIGITAL EDITION/SATURDAY STAKES PREVIEW

Cover wOraRpIGINAL ART ORIGINAL ART

AUXGXUXSXT X1,72, 0210515 AMERICA’S TURF AUTHORITY SINCE 1894 AUGUST 14, 2015 AMERICA’S TURF AUTHORITY SINCE 1894
AMERICA’S TURF AUTHORITY SINCE 1894
SMaotunrddaayy FREE Friday
Introducing the Daily Racing Form
STARRAACTKOGXAY* wSei$teh1co0edveVeoAnrLypUaigEse!s2ue SARATOGA*
FINTRGAECRKLAXKYES GULFSTREAM* WEEKLY
INTRODUCING The Daily Racing Form MONMOUTH *
DTRELAACWKAXRYE Reads like the paper. Searchable like the site.
*TTORDAAYCFEKATUXRYING DEL MAR* Get a first-look at PPs for all
CLOTSERRALOCOKK AXNAYLYSIS major stakes across the country
*TODAY FEATURING in one simple package
DRF.com: ALL TRACKS CLOSER LOOK ANALYSIS
SARATOGA Available in PRINT on-track
Carameaway SARATOGA & DIGITALLY on DRF.com
to gun it from rail Grass fillies get
in Saratoga Dew chance to shine Find out more and subscribe at DRF.COM/PAPER
PAGE 3 PAGE 3 + Discover the newly enhanced reader experience!
ARLINGTON
DEL MAR Brown trio leads
Class Leader, Million entrants
Imperative drill for PAGE 4
Pacific Classic DEL MAR
PAGE 5 Catch a Flight drills
for Pacific Classic
DEL MAR PAGE 9
Desormeaux ARLINGTON
disputes validity The Pizza Man goes
of breath tests for history in Million
PAGE 6 PAGE 10
SARATOGA
Reads like the paper. Searchable like the site. Lady Eli making
progress in recovery
2 Editions Now Available PAGE 11
GULFSTREAM
DAILY WEEKLY SATURDAY Yourdreamsormine
DIGITAL EDITION STAKES PREVIEW may head to grass
PAGE 15
PPs & Analysis for 3-4 PPs & Analysis for Major
Major Tracks Saturday Stakes Races PRICE:
$7.50
PRICE: Find out more and subscribe at DRF.COM/PAPER
$7.50 + Discover the newly enhanced reader experience! VOL. CXX NO. 226 (NY-ME)
VVOOLL..CCXXXXNNOO..X2X2X9 (NY-ME)

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DRF LIVE

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DRF LIVE

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DRF LIVE Tune into

Harness Full Hambletonian coverage
live from the Meadowlands
Tune in each Saturday evening to: Starting at 12 p.m. ET

Real-Time Handicapping TUNE IN NOW!

Actionable Insights, Observations & Notes Mission Brief
from DRF Harness’ top handicappers,
LIVE all evening long Harness racing’s greatest day takes center stage!

Join Derick Giwner and our expert team Derick Giwner and Jay Bergman will be at the track
of DRF Harness reporters as they provide providing insights and observations on everything
you with the most up-to-date information
you need to make smarter wagers. you need to know to make a smart wager.

Visit DRF.com/harness TUNE IN for DRF Harness Live!

RAISE YOUR GAME WITH DRF HARNESS LIVE! PLUS, DRF Live! will be covering all of the top TUNE IN for
Thoroughbred tracks beginning at 4 p.m. ET, DRF Live!
including Saratoga’s Whitney.

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DRF FORMULATOR CREATE, screenshot of this screen
ANNOTATE,
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Once you’ve created your customized PP,
generate a PDF version and mark it up
with your favorite annotation software.

(continued)

Is that a RyoacuinjguFsotremxicnityeoudrtpoocskeeet,me? DIG DEEP
or are

REPLAYS CHARTS MOSS PACE

Introducing the new Formulator Tablet. Watch unlimited replays. View Charts. Add Moss Pace figures.
IT’S ALL BUILT IN.
TAKE A LOOK.

Take a New Friend to the Track. The new Formulator Tablet WE’RE JUST
Or Store. Or a Room. makes it easy to handicap GETTING STARTED.
racesat the track or on the go.
All optimized for your tablet. There’s a lot in the Formulator Tablet already.

Swipe away. BUT THERE’S MORE TO COME.

HORSEPLAYERS, START YOUR FILTERS TDOON’TT YROYU WIATN?T

Just like Formulator Desktop, you can customize your PPs just the way you like them. We thought you would.
So filter away. We’re rolling out Formulator Tablet over the comingweeks,

Have a ball with running lines. starting with unlimited plans.
MERGE THOSE WORKOUTS.
Can’t wait? Upgrade now.
CREATE, screenshot of this screen
ANNOTATE, 41
CELEBRATE

Once you’ve created your customized PP,
generate a PDF version and mark it up
with your favorite annotation software.

DRF FORMULATOR

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DRF FORMULATOR

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Tablet
Form-u-lator^

Formulator PPs are now
available on your tablet.

Go to FORMULATOR.DRF.COM from your tablet

T hey’re Heeerrre Finally, a sequel that’s
as good as the original
Formulator PPs are now available on your tablet.
Go to Formulator PPs are now available on your tablet.

FORMULATOR.DRF.COM Go to FORMULATOR.DRF.COM from your tablet

from your tablet

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DRF FORMULATOR WEBINARS

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DRF TICKETMAKER Web ad
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DRF TICKETMAKER

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Digital suite

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DRF DIGITAL SUITE Marquee

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