2018 Goodwill San Diego Annual Report

2018 ANNUAL REPORT

Our Mission:
To provide employment and training opportunities

to people with disabilities and
other barriers to employment.

Our Vision
To be a high performing, mission-integrated,

enterprise-funded, not-for-profit business.

Our Definition of Mission Integration:
Our mission of providing employment and training
opportunities to people with disabilities and other barriers to
employment is integrated into our business model and mission services
programs. Our workplaces hire and train people with disabilities and
other barriers to employment. Our Mission Services Programs train and
provide job search assistance and placement. Our goal is Competitive
Integrated Employment (CIE) for people with disabilities and
overcoming barriers to employment for all people.

Credibility: Our Values
Creativity: As an organization, we do what we say we will do.
We are willing to try new ideas in order to improve
Collaboration: any aspect of the organization.
We are different people, with different skills, who
work well together to get the job done.

Our Culture
Although we are a multifaceted organization with many
departments and individual objectives our mission remains
the same. “We are one” organization, with one mission,

that together we achieve.

Letter from the

Chairman and CEO

Cherishing the Past,
Embracing the Future

The year 2018 was a time of transition,
innovation and execution for Goodwill Industries of San Diego County.

Transition came by the way of celebrating the retirement of Mike Rowan, President
and CEO for 35 years and welcoming Toni Giffin, Goodwill San Diego ambassador
(employee) for 19 years, as our new President and CEO. In addition, we changed
our organizational structure and promoted four experienced and competent
ambassadors to Vice Presidents; Fabia Parkinson as VP of Human Services,
David Wardlow as VP of Finance, Jacky Brown as VP of Retail and Marco Guizar
as VP of Operations. Toni and the Vice Presidents comprise the newly formed
Executive Team overseeing our social enterprise and advancing our mission.

Innovation was realized by the development of system improvements to advance
the way we process and handle donated goods, maximize resources and space,
and serve our donors and customers. We created collaborative Process Action
Teams (PATs) to work on opportunities and communicate solutions.

Execution of new creative ideas were the catalyst for excellent performance
in 2018. Our used goods social enterprise increased donations by 3.7% and
revenue by 8.6%. Mission Services developed a Career Pathway for every
employee and a conduit to Competitive Integrated Employment (CIE) for individuals
with developmental disabilities. We extended our outreach by opening a new
Community Employment Center in San Ysidro and a Job Readiness Certification
Program at all of our Centers. In addition, Goodwill San Diego served over 4,500
community members and employed 1,831 San Diego County residents.

Cherishing our past, we thank Mike Rowan for his many years of service to
Goodwill San Diego. Embracing the future, we thank our loyal Board Members,
Ambassadors, Donors and Customers for their dedication to our mission.

Jonathan Tibbitts Toni Giffin
Chairman, Board of Directors President and CEO

2018 YEAR IN REVIEW

FIRST PURPOSE NEW SAN YSIDRO OUTLET
DESIGNED RETAIL STORE AND RELOCATION

In January, we opened our first The San Ysidro Outlet Center
state-of-the-art, concrete tilt up consists of two industrial buildings.
retail store in Chula Vista that features The new outlet grew from 4,500 to
the latest in environmentally friendly 16,261 square feet (sq. ft.). 5,000
aesthetics including lots of windows sq. ft. is an indoor sorting area for
and sky lights to maximize the use of customers, providing safety and
natural light. The store was designed convenience. The goal is to increase
to help us better serve the community product flow. The adjacent ware-
and customer growth in this region. house is a centralized textile process-
This location also acts as the hub to ing facility and distribution center. It
our other South Bay stores, creating provides product to our Retail Stores.
greater efficiencies in transportation. As an invested member of the San
Ysidro community, much thought
As a beacon to the vision we have was given to the renovation and the
for future stores, we implemented opportunity to bring convenience and
new processes and set lofty goals. value to the community.
Towards the end of 2018, our hard
work paid off when this location met The electricity for this facility is
and then surpassed its revenue provided by solar panels. We also
goal of $3M in sales. An increase of invested in solar technology for our
200 percent in donations was also Otay Outlet, Chula Vista, City Heights
celebrated! and San Ysidro Retail Stores.

TRI-CITY RETAIL STORE IN
OCEANSIDE OPENS

On June 7, we opened our new-
est Retail Store in Oceanside. The
new location boasts 6,000 sq. ft. of
space with 2,500 sq. ft. dedicated
to processing. The production area
provides room to process product
using a new system. All apparel is tagged and organized by size, color and
category. The store now accepts and sells more furniture and electronics.
Goodwill believes that thrifting should be a fun experience that has the valuable
fringe benefit of being socially responsible. Goodwill customers contribute to
the well-being of our planet by reusing product that still has comfort, style and
use. The best part about shopping at Goodwill is that you are giving back to
your community.

SAN YSIDRO COMMUNITY EMPLOYMENT CENTER

Low unemployment rates in San Diego have created an incredible opportunity
for those who are unemployed. Employers are revisiting their job requirements
and are considering employees with no work experience. This is the perfect
time to change careers or for college graduates to test the job market. Even
with low unemployment, 50,000 people in San Diego are looking for work.
We have four Community Employment Centers in the county. They provide
free services including job search assistance, résumé building, and interview
preparation. Our Career Advisors provide counseling and direct the job seeker
to our free workshops to strengthen their soft skills. Our new Center provides
state-of-the-art computer equipment, a training classroom and a meeting place

for the community. All South Bay
hiring events take place at this
Center. We are known for getting
people with disabilities and other
barriers jobs. We want to continue
hiring qualified and talented leaders
too. Stop by today!

MICHAEL S. ROWAN

AMBASSADOR OF THE YEAR

The Michael S. Rowan Ambassador of the Year Award is given to a Goodwill
Ambassador who best exemplifies Goodwill’s Big 12 Aspirational Values:
Positive Attitude, Honesty and Integrity, Professionalism, Sustainability, Work
Quality, Safety, Teamwork, Proactive, Job Knowledge, Believes in Mission,
Communication and Customer Service.

Jessee came to Goodwill through our Young Adult Program. He went to
a couple of interviews but wasn’t having any luck. He met with Goodwill’s
Workforce Development Coordinator and she told him about our Paid
Training Program. He had student loans coming due and decided to
apply. He was accepted and graduated 3 months later. After graduation, he
applied and received a position as a cashier at our La Mesa Retail Store.
He was then promoted to Senior Cashier at our Lake Murray Retail Store.
After 6 months, he became a Keyholder at our Del Cerro Bookstore.
Two years later, he earned the position of Assistant Manager and the
following year became the Bookstore Manager. “I joined Goodwill with no
work experience and was able to earn promotions through hard work and
dedication,” professes Jessee. “From day one, I have been willing to accept
feedback from management and have not taken it personally. I see it as an
opportunity to learn and grow.”

Jessee recently demonstrated an act of true leadership. When no one was
watching, he turned in $46,400 in found money. He was very happy and
proud to see this money returned to its rightful owner. Jessee said, “It was
the right thing to do and if I had it to do over, I would do it again.” Jessee is
the perfect example of our aspirational values. We are very happy to have
Jessee as a member of the Goodwill family.

Jessee spends his free time being very active. He likes to go to the gym and
strives to be a healthy person. At the gym he likes to lift weights and he’s
trying to gain some good weight. His family supports all of his decisions and
dreams. He is very close to his parents, brother and 2 sisters. The team he
works with at Del Cerro is a second family to him. He appreciates them and
admits he cannot meet store goals alone, it is definitely a team effort.

I joined Goodwill
with no experience

and was able to
earn promotions
through hard work
and dedication.

Jessee

Goodwill has
given me a whole
new life... I want to
stay at Goodwill
forever because

I love my job.

Mason

TOLLESON AWARD

The Tolleson Award honors an outstanding Goodwill Ambassador who has shown
great progress and accomplishment in overcoming barriers to employment, while
still benefitting from the Goodwill work environment.

Mason entered foster care as a newborn, unhearing infant. He was
fortunate to be placed into a loving home, his new family adopted him right
away. Over time, he learned a lot about his birth family, he found out he
has a brother and a sister! When Mason was about to turn 14, his Mom
lost her battle to cancer. He entered his first group home with many others
who were also unable to hear. It was in this home that Mason learned how
to sign, by his 15th birthday he was really good at communicating. Mason
lived in this home for four years before relocating to a new group home with
people who could hear. Mason recently decided he was ready to live out on
his own. In his new home, he has his own room, he can sleep in late and
enjoy cartoons anytime he wants!

Mason has been at Goodwill San Diego for 3 years. Before joining
Goodwill, he was part of the Trace Program. With Trace, he moved around
to a lot of different locations during his work hours. He also did different
jobs in the community with his group, they worked in landscaping, as a
Petco Park vendor, with the Dollar Tree and Taco Bell. At Goodwill, Mason
works in production, he is responsible for hanging and tagging merchandise
and sorting accessories. “Goodwill has given me a whole new life,” pro-
claimed Mason. “I want to stay at Goodwill forever because I love my job. I
especially like working with accessories. I am really fast at sorting them and
I am accurate too!”

In his free time, Mason enjoys watching television, playing computer
games, going to the Shopping Mall and to Starbucks. The family he rents
from has 3 dogs. He loves playing with them and likes to watch them
wiggle. He has noticed they are always so happy. Mason wants to learn
how to cook, he has already learned how to do laundry and clean his room.
“The hearing people at Goodwill are really nice to me,” said Mason with a
smile. “My coworkers like to gesture to me, they also tap on the table to get
my attention. I really enjoy working with them!”

WILSON AWARD

The Wilson Award is named in honor of Maclean Wilson. The Wilson Award
recognizes a Goodwill Ambassador who was formerly enrolled in a Goodwill
program, and is currently competitively employed by Goodwill.

Savannah came through our Young Adult Program. She learned
about Goodwill from her Transitional Counselor at Job Corps. Her first
interview was for a Security Officer position with our Safety and Asset
Protection Manager. She was so excited when she got the job! Her position
included regular security detail, visiting different locations and meeting set
requirements. After her first year, she started training new security
officers and providing feedback to her Manager. To hone her office skills,
she took the free Communications and Excel workshops at our Point Loma
Community Employment Center. She had her eye on a couple of
administrative positions. She met with the Young Adult Coordinator to
discuss the openings and prepare.

One month later, she had her first Job Coach interview. She was hired and
given her first assignment. In the beginning, she would work at the Point
Loma Retail Store 20 hours per week and float to other Retail Stores for
the remaining 20 hours. She was a job coach for 2 years. Savannah also
worked at Kobey’s Swap Meet with a Supported Employment Group for
one year. She approached the Workforce Development Coordinator and
Manager to discuss further development. She had aged out of the Young
Adult Program and needed to make her next move on her own. She pre-
pared, applied and interviewed for the Learning and Development Instructor
position by herself. She interviewed with the Learning and Development
Manager and Workforce Development Director first and then with a panel
comprised of staff and human resources personnel. She got the job! Her
official start date was May 15, 2018. “I am challenged and fulfilled by my
new position,” Savannah said excitedly. “I really think I have found my
niche. I get to work with all of our Retail Stores, meet all new Ambassadors
and feed my ‘teaching’ passion.” She builds the e-modules for all of our
stores and wants to share the information in a clear and collaborative way.
Her new path is a really good learning experience especially since technical
stuff was new to her. She did not have much training with Excel and Power-
Point but now feels like a “pro”.

I really think I have
found my niche. I get

to work with all of
our Retail Stores, meet
all new Ambassadors

and feed my
‘teaching’ passion.

Savannah

One of my greatest
joys was being a
trainer... I enjoyed
the engagement
with our managers
and have made
many friends.

Rick

NELSON AWARD

Named in honor of Richard Nelson, who served as the Board Chair from
1948-1960, the Nelson Award recognizes a Goodwill Ambassador who illustrates
the mission of Goodwill through his or her tireless devotion to our mission.

Rick started with Goodwill in December of 2003 as Store Manager for our
Point Loma Retail Store. Over the past 15 years, Rick has either over-
seen or worked at 23 of our 24 retail stores. Rick has also been involved in
staff development. In fact, in 2010, he was promoted to Regional Trainer.
He completed Goodwill Industries International Management Development
Program and became certified. He provided 4 hour training modules ev-
ery 2 weeks. In 2014, he interviewed with our CEO and Vice President of
Operations, and earned the position of District Manager.

“One of my greatest joys was being a trainer,” said Rick with excitement. “I
enjoyed the engagement with our managers and have made many friends.”
When he initially took this job, it was to transition from another career. His
intention was not to stay. He took a pay cut to exit his former field and was
amazed at the world of donations and our diverse workforce. He had never
worked alongside people with disabilities or barriers in a retail business that
serves two customers: shoppers and donors.

“Our CEO, Toni Giffin, was in my position in 2003 and she has certainly
gotten to see my evolution,” said Rick. “I got to see hers too and she was
definitely more gracious than me. We had a few coaching moments that
told me, she knew me.” Our former Director of Retail taught him to not be
afraid of Math and helped him understand the administrative side. While
working, Rick often sees customers he met 15 years ago. He wants our
sales staff to get to know our customers too.

Rick says that people at Goodwill have believed in him and have been
honest with him. At age 40, when he decided to take his sobriety seriously,
his personal and professional lives collided with the same principles and
values. Rick’s past choices led him to Goodwill where he has grown and
learned about serving others. There’s no shame in that! Outside of work,
Rick likes to draw pictures of his dog Billy with the special people in his life.
Friends know they have “arrived” when Rick asks to sketch them. He gets
a lot of happiness from these drawings.

INSKO AWARD

The Insko Award is named in honor of Dr. Myron Insko, CEO from 1930-1959. The
Insko Award honors an outstanding graduate from one of Goodwill’s Programs
who has obtained employment outside of Goodwill.

Albert spent 6 months with Goodwill San Diego in Document Destruction.
He was responsible for destroying medical records and medicine bottles.
He made a cube out of the medical bottles and it became the standard
others would replicate.

“My Goodwill environment was safe and made me feel good,” expressed
Albert. “My favorite thing about working at Goodwill was making the cubes.
I learned how to be responsible with the equipment, it was important to keep
it running properly. I also made sure everyone around me was safe.”

A Goodwill Community Employment Center Career Advisor helped
Albert apply online for his current position with the San Diego Zoo. He was
able to put his 20 years of custodial experience to use. Albert’s time at the Zoo
has moved quickly, he just received his 5 year pin. He really likes the people
he works with and gets along well with everyone. He thinks his job is easy to
accomplish, and loves meeting lots of new people every day. He walks
the grounds, logging in a minimum of 10 miles each day! He takes time
to see the animals because he never knows what they will be up to. He is
enamored with them, even his favorite tie has a lion on it.

“Goodwill changed my life by making it more rewarding. I became more
responsible with my actions,” shared Albert. “I learned a better way of doing
things. My coworkers took the time to show me.”

Albert enjoys all sports and hanging out with his friends. He used to play
volleyball and coach basketball. His favorite team is the Chargers. Almost
all of his family is in San Diego. He takes care of his Dad, and when he’s
not home, his older brother takes care of him. He is thankful to be able to
give back.

Goodwill changed
my life by making
it more rewarding.

I became more
responsible with

my actions.

Albert

As a key partner,
Goodwill San Diego is
incredibly effective in
helping us figure out the

number one pillar,
employment. We work

very well together
at meeting a
common goal.

zero8hundred

SUTHERLAND AWARD

The Sutherland Community Service Award, named in honor of former Board Chair
Alan Sutherland, honors an extraordinary local business that has demonstrated a
commitment to Goodwill’s mission and programs.

Stephanie Kiesel is the Executive Director of zero8hundred where she and
her team help military personnel, recent veterans and their spouses transi-
tion to civilian life by providing a roadmap to the next chapter of their lives.
When leaving the military, employment and a paycheck are the most criti-
cal components of a successful transition. “At zero8hundred, we focus on
addressing 5 pillars of transition to self-sufficiency (employment, education,
basic needs, health and wellness, and personal/community connections) to
help our military find success post-service,” explained Stephanie. “As a key
partner, Goodwill San Diego is incredibly effective in helping us figure out
the number one pillar: employment. We work very well together at meeting
a common goal.” Stephanie also shared her concern over those leaving the
military wanting to have a sense of purpose in the same way they did while
serving our country. Our military want to give back and be an important part of
their community. 22,000 military personnel separate from active duty service
in San Diego every year. Their biggest desire is to feed their family through
hard work and a sense of belonging. “As a community, we are facing chronic
homelessness – many are military veterans,” said Stephanie. “We are work-
ing with Goodwill to create opportunities that can prevent homelessness. Our
mutual goal is to put Post 9-11 veteran homelessness out of business!”

Stephanie has a Masters degree in Public Administration, with an emphasis
in non-profit organizational management, and a Juris Doctor from the Univer-
sity of San Diego School of Law. Her father was a World War II veteran and
her husband is a 25 year Naval Aviator. She and her husband have a 12 year
old son. Her passion is working in the veteran support space and maximizing
veteran benefits and opportunities. When she is not working with veterans,
she dedicates herself to other non-profits by serving on the board of Noah
Homes, Whispering Winds Catholic Camp, and MilitaryMomsMakingSixFig-
ures.com. She is very proud of the most recent zero8hundred annual report
which stated that 88% of the transitioning military they have assisted, who
were looking for employment, were gainfully employed within 12 months of
separation from the military!

GOOD NEIGHBOR AWARD

The Good Neighbor Award recognizes a local organization or business that goes
above and beyond to help the community.

Leap to Success works with women that are recreating their lives after com-
ing out of a difficult situation. Leap helps prepare women to take control of
their lives and to find success. Some program participants may be over-
coming domestic violence, mental health issues, homelessness, or being
out of the workforce for an extended period of time. The Leap to Success
programs are designed to rebuild self confidence and raise self esteem.
“We work to shift the mindset of these women from focusing on the chal-
lenge to focusing on the opportunity,” said Dana Bristol, Leap to Success
Executive Director. “We work closely with Goodwill San Diego and other
agencies to identify and recruit women in need. The best part of our col-
laboration with Goodwill is the employment opportunities that we can help
these women attain. Once they achieve self-sufficiency, the real transfor-
mation begins.” Goodwill Career Advisors provide classroom workshops
for Leap participants who come to the Centers as a result of hearing about
them at the Leap to Confidence Employer Panel.

Dana started her first business after being laid off 4 times in her career.
She didn’t want to experience another layoff and needed more control over
her future. She walked through her own fear of public speaking and real-
ized she could teach others this learnable skill and started her own training
company. Leap to Success was born from what she witnessed teaching
public speaking and leadership skills to business professionals. “Our voice
is such a fundamental part of us,” said Dana with determination. “We are
all worthy of being heard. It is crucial we empower women with the confi-
dence to speak up.” She didn’t want fear to hold anyone back. When Leap
to Success first began, they partnered with the YWCA. Today, Leap works
with more than 50 organizations. Since its inception in 2013, Leap to Suc-
cess has assisted more than 2,000 women in San Diego. Dana’s goal for
the organization is to expand. She wants to make her dream a reality and
be able to partner with Goodwill’s across the country. She hopes that more
women can have access to Leap’s tools and come to believe in themselves.

When Dana isn’t at Leap, you can find her having fun, walking on the beach
with her husband and 2 dogs.

The best part of
our collaboration
with Goodwill is
the employment
opportunities that we
can help these women
attain. Once they
achieve self-sufficiency,
the real transformation

begins.

Leap to Success

2018 COMMUNITY IMPACT
100% Local 100% Not-For-Profit

PEOPLE

More than 4,500 people served in 2018!

1,174 People Obtained Work Through Goodwill
1,831 People Employed by Goodwill

54 New Supported Employment Participants
57 Ticket-To-Work & Department of Rehabilitation

Individuals Obtained Jobs

68 Young Adults Obtained Work Through Goodwill
193 Veterans Obtained Work Through Goodwill

PLANET

1,352,293 13,357,539

Donations Made by Pounds of Donated

our Community Items Recycled

PERFORMANCE

2.3M 4

Hours Worked by New Locations

Goodwill Ambassadors Opened

BY THE NUMBERS
2018 Financial Summary

REVENUE

Sales of Donated Goods ........................................... 59,162,543 95.7%
Fees for Services ...................................................... 2,671,536 4.3%
Total Operational Revenue ................................... 61,834,079 100%

EXPENSES

Wages & Salaries ...................................................... 33,311,878 53.9%
• Wages Paid to People with Disabilities ........ 13,488,080
Mission Integrated Social Enterprise ........................ 19,009,543 30.7%
Training & Employment Services .............................. 825,902 1.3%
Administration ........................................................... 690,459 1.1%
Support Services ...................................................... 4,351,002 7.0%
Total Operational Expense ..................................... 58,188,784
94.1%

2018 BOARD OF DIRECTORS

— Officers —

Jonathan Tibbitts Bob Russell Kelly Capen Douglas
Board Chair First Vice Chair Second Vice Chair
Civil Engineer Legal Counsel
Attorney

John Garretson, M.D. Karen Tanner Toni Giffin
Board Treasurer Board Secretary Assistant Secretary
Physician President & CEO
Banking

— Board Members —

Jean Roesch, Ph.D. Gaylord Stickney Sam Patella
Educator Banking Real Estate Consultant

Honorable David Gill Gene Auerbach Dan Johnson
Judge, S.D. Superior Court Consultant Environmental Consultant

How To Get Involved

Together, we can strengthen our community by improving employability.
When you donate and shop at Goodwill, you help San Diegans get jobs. Help
us continue providing independence, pride and a sense of purpose by visiting a
location near you. In 2018, Goodwill Industries of San Diego County served more
than 4,500 San Diegans.

Donate: Bring your donation to any of our retails stores, outlets, unattended and
attended donation centers, donation storefronts or bookstores.

Shop: Visit a retail store in your community, a bookstore, outlet, clearance center, or
online at shopgoodwill.com/sandiego.

Electronic Recycling: Visit our website for more information.

Community Employment Centers: Stop by any of our 4 employment centers for
help with your job search, interviewing skills, résumé writing and job applications.

Free Workshops: Ace the Interview, Online Job Application, Résumé, Workplace
Communication and Computer Basics.

Goodwill Industries®of San Diego County sdgoodwill.org
3663 Rosecrans Street

San Diego, California 92110
(619) 225-2200

An Equal Opportunity Employer
& 501(c)3 Organization