DANGAU SALA RESORT Come and release yourselffrom hustle and bustlelife! a resort which resembles villagelife Syaiful Hadi bin Ahmad A SUCCESSFUL BUSINESSMAN Written by Dhiya Atiqah (F02151), Syafikah Malik (F02082), Tan Zi Han (F02266), Sarah Nur Balqis (F02305), Putri Nur Amni Farisha (F02000)
03 TABLE Profile of the businessman 05 09 Factors u become a successful businessman 11 12 Features on the businessman's companies 13 Business strategies CONTENTS Lifestyle & early career experience 06 History of this companies Start-Up Tips 08 Lessons learned Advices to young entrepreneurship 14 15 Mission and Vision 07 Motivational & inspirational
INTERVIEW WITH SYAIFUL HADI Syaiful Hadi bin Ahmad is a successful resort entrepreneur and CEO who has built a thriving resort brand with his hospitality industry expertise. He oversees all aspects of the business, resulting in significant success and a respected reputation in the industry. Dhiya Atiqah (F02151) 03
THE VISIONARY BEHIND THE DREAM: MEET MR. SYAIFUL HADI, THE FOUNDER OF DANGAU SALA RESORT Introducing Mr. Syaiful Hadi bin Ahmad, an innovative entrepreneur revolutionizing the hospitality and tourism sector with his successful business ventures. Dangau Sala Resort, founded by Mr. Syaiful, is changing the game when it comes to luxury travel. Their dedication to sustainability, exceptional service, and unparalleled amenities have earned them a reputation as one of the world's most soughtafter vacation destinations. The resort industry is not just a business for Mr. Syaiful, it's his passion, and his creativity, innovation, and unwavering dedication to his guests have made him one of the most influential entrepreneurs in the hospitality industry. From a young age, Mr. Syaiful demonstrated his passion for the hospitality and tourism industry, and today he is one of the most successful entrepreneurs in the field. Mr. Syaiful's dedication to creating unforgettable vacation experiences has led to the establishment of an empire of successful ventures that reflect his unwavering commitment to excellence. Dhiya Atiqah (F02151) 04
Mr. Syaiful's brainchild, Dangau Sala Resort, is gaining attention for its stunning location amidst the lush greenery of Kota Sarang Semut, Kedah, Malaysia. The resort features traditional Malay architecture and offers a variety of outdoor activities, providing guests with an immersive and authentic experience of Malaysian culture and hospitality. Dangau Sala Resort distinguishes itself from its competitors with its innovative approach to accommodation services, particularly in the resort sector, combining modern amenities with traditional village vibes through sustainable and responsible tourism practices that benefit the local community. THE BIRTH OF A VISIONARY: HOW MR. SYAIFUL HADI BUILT A CAREER IN HOSPITALITY Mr. Syaiful, who was raised in Kedah, has a deep understanding of the challenges and opportunities facing businesses in the entertainment industry with 14 years of experience, working with top companies like TV3. An avid traveler, Mr. Syaiful draws inspiration from the unique cultures and experiences he encounters on his journeys, which he leverages to create compelling TV programs such as Misteri Nusantara, Jejak Rasul, Tanyalah Ustaz, and Suku, which have been widely acclaimed for their informative and engaging content. The company's mission is to provide an unparalleled experience of relaxation and rejuvenation amidst the natural splendor of Kobah, Kedah, Malaysia, in a welcoming and inclusive environment that fully immerses guests in the local culture and traditions while enjoying the highest standards of service and comfort. Dhiya Atiqah (F02151) 05
LESSONS FROM A RESORT ENTREPRENEUR: SYAIFUL HADI BIN AHMAD'S STRATEGIES FOR SUCCESS As Mr. Syaiful continues to blaze new trails in hospitality and tourism industry, we can't help but be excited for what the future holds. Mr. Syaiful is not only a highly successful entrepreneur, but also an inspiration to others pursuing their dreams. Through Dangau Sala Resort, Mr. Syaiful has created a truly special place that embodies their values and vision. It's not every day that you meet an entrepreneur as driven and passionate as Mr. Syaiful. From humble beginnings to building a resort empire, their story is one of hard work, dedication, and an unshakable commitment to creating one-of-a-kind vacation experiences. If you're looking for inspiration in the world of resort entrepreneurship, look no further than Mr. Syaiful. With a passion for creativity, a love for travel, and a fierce determination to succeed, he has built a legacy that will inspire entrepreneurs for generations to come. 06 Dhiya Atiqah (F02151)
MISSION AND VISION The strategic planning process of every business must include mission and vision statements. The organization's primary purpose and aims are communicated in the mission statement, while its objectives for the future are described in the vision statement. A powerful mission statement should communicate the beliefs and tenets that direct the organization's operations in a clear, succinct, and motivating manner. The organization's goals and intended impact should be vividly described in a compelling vision statement, which should be both ambitious and feasible. Every organization's strategic planning process must incorporate mission and vision statements. Mr. Syaiful do have some missions and vision for his business. Firstly, he wants to make Dangau Sala Resort not only place that he could generate money for his family but also give other benefit to him such as relaxation and good health. To Mr. Syaiful, we need to do things that we love but at the same time can give benefits to us and other people too. For example, when Mr. Syaiful was working at Kuala Lumpur, he opened a company and take some of his unemployed friends to work together. Dangau is a place that full with B40 people and with Dangau Sala Resort that Mr. Syaiful grow can help to grow this place too. Mr. Syaiful also help a school that he used to go by give some donations from the profit that he makes through this business. In Dangau Sala Resort, Mr. Syaiful also hired his family members to help in managing the resort. Next, he also wants to grow economy for community in Dangau too. Every year there will be around five thousand visitor that came to Dangau Sala Resort. This can help to grow the economy for people in Dangau. For example, often, tourists will purchase food from roadside stalls like fried bananas and nasi lemak which can help the sellers to get more profit. For, Mr. Syaiful this can give opportunity to other people around the village to grow their small business and gain more profit in the future. Mr. Syaiful have a vision to expand his business and add more products in the future. To achieve this vision, Mr. Syaiful said we need to have the mentality that always work hard until what you want become a reality and achievement for you. Mr. Syaiful get this mentality from Lombok, Indonesia when he when travelling back then. Lombok, Indonesia also a business mentor for Dangau Sala Resort. 07 Syafikah Malik (F02082)
01 STRONG LEADERSHIP AND COMMUNICATION SKILLS Mr Syaiful is an effective leader who is able to inspire and motivate his team members to achieve his goals. He communicates clearly and effectively with his employees, customers, and other stakeholders and builds strong relationships based on trust and mutual respect. Factors of Mr Syaiful to become a successful businessman ADAPTABILITY AND INNOVATION Mr Syaiful can adapt to changing market conditions and is constantly looking for new and innovative ways to improve his products or services. He anticipates and responds to emerging trends and technologies besides staying ahead of the competition. 03 CLEAR VISION AND GOALS Mr Syaiful has a clear vision of what he wantsto achieve and setsspecific, measurable goals to achieve his objectives. He has a clear understanding of his strengths and weaknesses and can leverage his strengths while addressing his weaknesses. 04 FINANCIAL PLANNING Mr Syaiful has a strong understanding of financial management. He can make informed decisions based on financial data and analysis. Also, he can manage cash flow effectively and allocate resources wisely to maximize profitability and growth. 05 CONTINUOUS LEARNING ALL THE TIME The business world constantly evolves, so Mr Syaiful needs to seek new knowledge and skills to survive in this market. As a businessman, he should always follow the trend of the world by watching and learning from social media such as Youtube, Tiktok, Facebook and Instagram to learn how to do business effectively and know the demand of people currently. Besides, Mr Syaiful needs to know how to use social media to do marketing and attractmore customers. 02 06 RESILIENCE AND PERSEVERANCE Business is full of ups and downs, so it is important for the businessman to have the ability to bounce back from setbacks and keep pushing forward. Instead of giving up or dwelling on past failures, Mr Syaiful always learns from his mistakes, adapts to changing circumstances, and keeps pushing himself and his businesstowardssuccess. 07 STRATEGIC THINKING Mr Syaiful has a knack for seeing the big picture and developing long-term plans to achieve his goals. He also develops detailed plans and strategies to help himto reach long-termgoals. Tan Zi Han (F02266) 08
History of Dangau Sala Resort Mr Syaiful owned a piece of land in Jemerlang, Kota Sarang Semut, Alor Setar, Kedah. The inheritance of land can eliminate the need for purchasing land, and thus, may reduce the initial investment needed to start a business. Timeline YEAR 2017 Mr. Syaiful decided to open a restaurant on the land. YEAR 2017-2018 The restaurant was famous and attracted many customers, causing the owner to become very busy. YEAR 2019 Mr. Syaiful was concerned about his health and decided to stop the restaurant business. He preferred to stay in a more relaxed environment and started a resort business called "Dangau Sala Resort." He feels that land with beautiful scenery, a nearby river, and natural grass can be an ideal location for starting a resort business. With these natural resources, Mr Syaiful is easier to develop the resort itself, such as constructing cabins or lodges, building amenities like a swimming pool, or investing in marketing and advertising to attract guests. Tan Zi Han (F02266) 09
H i s t o r y o f D a n g a u S a l a R e s o r t W hy M r S h a i fu l s t a rt b u s i n e s s a t h e r e ? Fir s t , t h e b e a u tif u l s c e n e ry a n d n a t u r a l f e a t u r e s is n e a r f r o m t h e l a n d. S o , it c a n b e a d r a w f o r c u s t o m e r s , a t t r a c tin g t h e m t o y o u r r e s o r t f o r it s n a t u r a l b e a u t y a n d t r a n q uilit y. T his c a n b e e s p e cia l l y a p p e a lin g t o p e o p l e l o o kin g f o r a r e l a xin g v a c a tio n o r g e t a w a y , a w a y f r o m t h e h u s t l e a n d b u s t l e o f cit y lif e w h e n livin g in y o u r r e s o r t. Second, having a nearby river can p r o vid e o p p o r t u nitie s f o r r e c r e a tio n a l a c tivitie s lik e fis hin g a n d c a n o ein g. M r S y aif u l c a n o f f e r a c tivitie s w hic h c a n h e l p t o c r e a t e a u niq u e a n d m e m o r a b l e e x p e rie n c e f o r g u e s t s a n d h e l p t o dif f e r e n tia t e his r e s o r t f r o m o t h e r s in t h e a r e a. Moreover, Mr Syaiful decide t o p r o vid e e m p l o y m e n t o p p o r t u nitie s f o r p e o p l e in t h e a r e a. M r S y aif u l o f f e r s b o t h f u l l - tim e j o b a n d p a r t - tim e j o b. B y o f f e rin g e m p l o y m e n t o p p o r t u nitie s , M r. S y aif u l c a n n o t o n l y h e l p p e o p l e in t h e a r e a e a r n a n in c o m e b u t a l s o c o n t rib u t e t o t h e l o c a l e c o n o m y. M r. S y aif u l c a n m a k e a sig nific a n t dif f e r e n c e in t h e liv e s o f p e o p l e in t h e a r e a , e s p e cia l l y d u rin g a tim e w h e n m a n y m a y b e s t r u g g lin g d u e t o t h e M o v e m e n t C o n t r o l O r d e r ( M C O ) in M a l a y sia. Besides, Mr Syaiful prefers a mor e r e l a x e d a n d c a l m lif e s t y l e. T h e r e f o r e , h e c r e a t e s a r e s o r t t h a t r e s e m b l e s a vil l a g e e n vir o n m e n t t h a t p r o m o t e s r e l a x a tio n a n d p e a c e f u l n e s s. T h e r e s o r t b u sin e s s c a n o f f e r a n o p p o r t u nit y t o c r e a t e a s p a c e t h a t a lig n s wit h his p e r s o n a l p r e f e r e n c e s a n d in t e r e s t s. By opening a resort, Mr. Syaiful may also be able to enjoy the benefits of a calm life himself, as he can spend time at the resort and be surrounded by the type of environment that he enjoys. Additionally, he may be able to attract guests who are seeking the same type of experience, which can lead to a more fulfilling and satisfying business venture. Tan Zi Han (F02266) 1 0
FEATURES IN THE BUSINESSMAN'S COMPANIES Dangau Sala Resort is known for a relaxing place which provide the customers or guests with variety of facilities and beautiful sceneries to be looked at. First of all, the accommodation is fully equipped with bed, stand fan, air conditioner, television and bathroom. In addition, something that would made this resort different from other resorts is Mr. Syaiful himself said that he specially does not want to put water heater in the bathroom because he would like the customers to experience the ‘village vibe’ which usually require people to just shower with cold water. Other than that, customers could also enjoy themselves in the resort itself without going outside to find other attractions near there. The reason for this is because there are various things to do such as swimming in the pool, jumping on the trampoline, playing with rabbits, riding a bicycle, and even set up a barbecue party! It is definitely undeniable that you would not regret to choose Dangau Sala Resort as a place for your trip or staycation. As for the future planning, Mr. Syaiful emphasized on having a possible launching on new product. However, he did not elaborate further and end his sentence with ‘Coming soon, ’ which does make people anxiously waiting. Sarah Nur Balqis (F02305) 11
As for marketing, Mr Syaiful will use online platforms to update on Dangau Sala Resort’s availability for customers to book at any time such as a website called booking.com. He uses social media and few applications that are frequently used by people to attract more customers. For example, he will put up some advertisements in Facebook and Instagram. This entrepreneur also thinks that the knowledge of doing marketing is important to achieve a successful business by not only knowing what social media is, but also how to use it in terms of fascinating the customers to be interested to visit the resort. STRATEGIES BUSINESS There are many different strategies that have been used by Mr Syaiful to keep up the excellent business performance. These strategies are very crucial as it will affect the amount of profit gained by the business itself. On the other hand, financing strategies are also important to be focused on. Money or profit gained from the business should be managed smartly to have higher return of investment. This includes investing in better services or facilities provided in the resort and saving some for upcoming products with new ideas. Sarah Nur Balqis (F02305) 12
Nowadays, more and more youngsters are interested in entrepreneurship field including students who are still pursuing degree in universities. Therefore, tips to start a business from scratch is the key for a long-run business to stay in this field from today onwards. So, let us dive into great thoughts from a successful entrepreneur himself about tips for start-up businesses. SSttaarrtt--UUppTTiippss Firstly, the one who would like to start a business should know what kind of business they are going to do and in which sector they try to be in such as agriculture, vehicles, or even food and beverages. He also said that people can try to use a medium that has zero cost to build a business such as Shopee. Other than doing a business from the beginning, people can also try to join a dropship to gain the experience first. He highlighted that cost should not be a problem or barrier to start-up businesses as long as the person knows what to do and which way to take. Besides, social media is significant to promote the business further and reach larger target audience. Those who want to start a business should also make use of platforms that are already available which everyone in this world would go through every day. By gaining income through this method even though it might be quite low in number, the very least the person could do is able to pay rent or own’s car. Every Moment is A Fresh Beginning. Sarah Nur Balqis (F02305) 13
When one door closes, another door opens. 11 Next, Syaiful emphasised that the issue of keeping a business reputation is really challenging. In this sophisticated era, everything is at the fingertips. The majority of business owners are exposed to community opinion via social media. Entrepreneurs are easily targeted by the community if they made any errors or experience any dissatisfaction. If a negative issue spreads quickly, businesses are also impacted along with the entrepreneurs. In order to find a solution, Syaiful frequently imagines himself as the client. Customers will always receive the greatest service in any matter. Even if there is a criticism sometimes, make the critique constructive. Syaiful never views criticism negatively but rather, this successful entrepreneur would always finds its bright aspects. If there are any problem within customer, address them right away by publicly apologising to the customer and explain the real situation. For Syaiful, the name of the business is very important and need to be protected in the eyes of the community. One thing that Syaiful has learned as he grown into a successful businessman is to always keep in mind that "When one door closes, another door opens". That's not just a meaningless phrase after all. Simply put, people need to have the self-assurance to notice the other oppportunity. Syaiful also said, "We need to learn that mistakes will not end our business". You can succeed through learning and growing if you are nimble and ready to hear constructive feedback. Even though there are many rivals in the entrepreneurial sector today, particularly in hotels and resorts, Syaiful sees this as a chance to further develop his company and make himself be the best among the best. It is well known, Mr. Syaiful has vast expertise. He used to run a profitable mascot business, host television shows, run a restaurant but now, he is running a well-known resort named Dangau Sala Resort. Mr. Syaiful said "I gained a lot of knowledge from my experiences while I was an entrepreneur. I've had to overcome a lot of hardships and barriers in order to achieve where I am now ". In addition, Syaiful emphasised that despite owning a chalet in his own name, he genuinely does not merit recognition as a successful entrepreneur. This is due to the fact that he must go above and a step further to become a successful entrepreneur among the successful ones. LESSON LEARNED Putri Nur Amni Farisha (F02000) 14
Regarding young people who wish to join the field of entrepreneurship, Syaiful advices those who are interested to investigate and learn as much as they can about the sector. In Syaiful's opinion, the world of entrepreneurship is separated into three segments. First, they must go through the try-anderror phase from the age of 18 to 23. Young people must develop ideas by identifying problems and discovering solutions in order to become successful entrepreneurs and be able to overcome any challenges they may experience. Truly, the challenges that exist are not as easy as ABC to be solved. When they are between the ages of 24 and 30, they can put what they learned throughout the try-and-error phase into practice. Young entrepreneurs should not be too spoiled when it comes to dealing with risks and obstacles in the commercial sector if they want to stay competitive and succeed in the entrepreneurial world. Young entrepreneurs must be creative and inventive to survive in business. Entrepreneurs must also possess a variety of traits including leadership, sensitivity or concern for what is happening around them and the resilience to bounce back after failure. Diligence and selfdiscipline in oneself are also important for all entrepreneurs, especially young entrepreneurs. Always learn something new to not be outdated. As time is moving so quickly now, even a brief delay will have a negative impact in this entrepreneurial world. Young business people should also have a mentor to help them achieve real success. Mentors are not only in terms of individuals but places can also be mentors in the world of entrepreneurship. As an illustration, Syaiful chose Lombok, Indonesia, as a 'mentor'. ADVICES TO YOUNG ENTREPRENEURSHIP He enjoys traveling a lot, which may sounds quite different and rare, in order to explore and collect as many ideas as he can to use as benchmarks. He can use this as a guide when he develops his resort further. Surely, anything that is turned into a mentor, will move in the direction of the company's objectives. The business's direction or goal must be established from the start. Last but not least, the determination of the direction of entrepreneurship affects not only the individual, but the effect must also be felt by the whole country. In conclusion, this successful entrepreneur named Syaiful Hady is not an ordinary person. He is very enthusiastic, has a unique view and always think far. Entrepreneurs like him provide a lot of motivation and the easiest thing to remember is, if we do something with deep seriousness, it will definitely produce the best work even though the journey to be the best has to be faced with a lot of challenges. The last category is for people beyond the age of 30. According to Syaiful, that is the time to concentrate on the company they are operating until succeed in achieving true objectives in the field of entrepreneurship. Putri Nur Amni Farisha (F02000) 15
Jemerlang, Kota Sarang Semut, Kedah +60125536562 dangausalaresort https://dangausalaresort.com +60163799466