social media curriculum edited by Germent B

1- Must Know Things





1-Social media marketing it’s not about me but about target



customers




2-Social media marketing is about attraction involving



emotions




3-Social media marketing is about curiosity








2- Must Avoid Things







1. Don’t expect a huge audience right out the gate.




2. Don’t just stick to Facebook.



3. Don’t make it all about you.




4. Don’t leave your profiles bare bones.



5. Don’t just share your stuff.




6. Don’t rush it.

Social Marketing simplified

Benefits of social media














A social media campaign is about more than just posting




updates and promoting sales. A well-rounded social media



program will involve the following:




•Monitoring the social space for mentions of your brand to



prevent reputation issues from taking shape.



•Responding to customer service inquiries and product




questions to ensure a positive experience with your



business.




•Marketing your existing content to bring more traffic to



your site.



•Tracking clicks and conversions on your site as a result of




social advertising.



•Creating meaningful one-on-one relationships with




customers that will lead to return purchases or



recommendations to their peers.

Major Social Networks










•Facebook: The obvious choice. 71% of online adults are on




Facebook, which makes this the first step when setting up your



business’s social profiles. In the digital world, if you don’t have




a Facebook page, your business doesn’t exist.



•Twitter: With over 280 million monthly active users, Twitter is




another popular choice for businesses. Due to the



conversational nature of Twitter, this is a very popular platform



for addressing customer service concerns and connecting with




your users.



•Google+: Google+ presence in the social media landscape has



changed over the years, but the fact is it’s still Google’s social




network. It is a factor when Google decides what to display in



the Knowledge Graph for branded search terms and continues




to have an active scene in Communities.



•LinkedIn: LinkedIn is the prime social network for B2B




companies looking to reach other businesses and professionals



in their field. LinkedIn boasts a membership of 345 million



users worldwide, including 7.9 million business decision




makers and 4.2 million corporate executives, making it the



perfect platform to connect with other business professionals.

Secondary Social Networks








These social networks may not have the commonality or



large user base of the ones listed above, but they are still




worth having a presence if it makes sense for your



business:














•YouTube



•Pinterest




•Instagram



•Vine




•TuQuora



•StumbleUpon




•mblr

Local Social Networks













If you are a local business – meaning, a business with a



storefront that caters to a particular area or region –




there are a number of local social networks that can



increase your visibility in search engines and help




customers find you:



•Google My Business




•Yahoo Local



•Bing Places for Business



•Foursquare




•CitySearch



•Insider Pages



•Yelp




•Hotfrog



•Manta




•Merchant Circle



•BizJournals




•DirJournal

Measurement and Insights









•Facebook Insights



•FollowerWonk



•Klout




•Simply Measured



•SumAll




•Topsy



•TweetReach




•Tweriod

Laying the Groundwork








1.Inspire Yourself




2.Create your brand



3.Become an expert on your business line



4.Signing up for a social media network account




5.Creating personas



6.Creating a professional profile




7.Secure your account and privacy



8.Find friends or target customers



9.Add groups and add yourself to groups




10.Compare your products pricing and quality



online




11.Acquiring basic skills on graphics design



infographics, audio visual contents



12.Creating target contents




13.Monitoring feedbacks



14.Automate posts




15.Engaging life feeds for tutorials or meetings



with customers

•How to create a documented content marketing



strategy



•How to create really awesome "10x" content (content




10 timesLearn to know and know to win



• better than that of your competitors)




•The best ways to promote your content



•What kind of content your audience wants.



•There are new apps and software services coming out




all the time



•Hootsuite




•Buffer



•Google Analytics



•Quuu




•HubSpot



•Aweber




•AdRoll



•SproutSocial



•Unbounce




•CrazyEgg

•Design a unique logo




•Give your brand a name



•Create your unique identity




that mirrors your brand

Become an expert in your field




Identify Your Competitors




Analyze Competitor Profiles



What images do your competitors use?




What products & services do your



competitors focus on?




Competitors services and pricing…



Show the pro you to your audience












When choosing a product or service, people





naturally gravitate toward businesses they




know and trust. And, the best way to build





trust is to show genuine understanding and




concern for the other person – in this case,






your customers.

1.Your Name : remember your name will locked to your business



choose wisely


2.Your Username : best to be brand related



3.Your Profile Pic : same picture as your default photo from one



network to the next, that way people easily recognize you



across all social networks.



4.Your Link : Make sure that your link is front and center so that


people can find it quickly and click through to your website.



5.Your Bio : Your main social profile’s bio is usually just a sentence or



two about yourself make the best of it



6.Your Interests :allow you to have additional extended information



about yourself in the form of favorite books, television… Look at


these fields as an additional place to get some great keyword



7.Your Background : customized background will allow you to share



additional information that may not fit in the fields of your profile,



8.Your Privacy Settings



9.Your Activity: about what your connections want to see and share!


10.Your Promotion

1.Get Alerts on Suspicious Activity: LogDog The application closely



monitors your online accounts



2.Login Securely With a Password Manager : or make your




password strong



3.Don’t sign in to your account from multiple pcs or phones




4.Pay attention to alerts sent by social media to your email



accounts

•Interests targeting: people who have interests and/or that like




pages that are related to your product/service (could be



competitors or just overlapping interests).



•Custom Audiences: people who have visited your website, bought




your product, are on your email list, have watched your previous



video ads…




•Lookalike Audiences: people who have a lot in common with one



of your other saved audiences.



•Page Likes: people who like your page.




•And then there’s… Behavioral targeting, Demographics targeting,



targeting Friends of Fans… etc. etc.




•Search within the social media, search engines and the of free and



paid apps



















































https://www.facebook.com/business/products/ads/ad-targeting









Measure What You Care About with free or paid tools




•LISTENING


•Identify your influencers, social audience, and the topics they care about.


•SOCIAL ANALYTICS


•Benchmark your own performance and analyze competitor campaigns


across platforms.



•CONTENT SHARE TRACKING


•Boost your content strategy by analyzing how every social URL you post


gets shared.


•CONVERSION TRACKING


•Tie all your owned, earned, and private social activities to conversions and



finally measure your true ROI.





Responding To Positive Feedback:



•Be sure to “thank” the customer for their kind words; let them know you



appreciate their feedback and look forward to continuing to serve them.



•Consider asking if you may share their feedback in social media or use it



as a testimonial on your website and/or marketing materials.


•Place them on the list to attend any customer appreciation events or



special sales you may conduct.



Responding To Negative Feedback:



•Always remain positive and do not get defensive.



•Respond as quickly as possible, but do not do so out of anger. Cool down


first and take a deep breath!



•Reach out and let them now you take their concerns seriously and would



like to discuss further via telephone or in person. Sometimes this diffuses



the situation and also shows that you do care about how they feel.

Quick Jump Menu



1. Social Oomph


2. Dlvr.it


3. IFTTT



4. Zapier


5. Aweber


6. PostPlanner


7. Buffer


Summary









































































https://zapier.com/learn/automate-apps-examples/social-media/