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Published by workplace, 2019-05-15 15:55:08

2019 June Royalty Rewards Newsletter

2019 June Royalty Rewards Newsletter

June 2019 Issue

the

North America’s Most Comprehensive & EZ Profit Report®
Professionally Delivered Marketing Program

That Automatically Delivers a Flood of
Customers To Your Door Every Day!

This publication is brought to you by Royalty Rewards® | www.royaltyrewards.com | 1-888-353-5012 |

Are you coming to Vancouver?

Hi everyone, I’m Jason. I’ve been a Senior Account Coach with Royalty Rewards®
Team for four years. One of the things I enjoy the most about working with my
merchants is reviewing reports. Whether it’s reviewing a sales boost report or an
email report, or recapping how a marketing campaign went and discussing the
return of investment, reviewing reports is really important when planning future
marketing campaigns.

I've had the opportunity of attending several Quantum Leap LIVE! events over
the last couple years and getting to meet and train managers who attend the
event is always a big take away for me! It’s de nitely one of my favorite parts of
the event for sure. It’s great to see them return to their business and teach additional sta the things that they
learned, then watching the success of their loyalty program grow. (This is where reviewing reports gets fun –
when you get to tell someone that you can see from their reports that their results are improving!)

Training sta and managers has always been a priority for the merchants I work with. Each event has breakout
sessions where sta and managers have the opportunity to learn and be trained directly by a Royalty Rewards®
Coach. These sessions cover many day-to-day processes and ensure the manager has a clear understanding of
what it takes to make the program a success. We cover some struggles each business may be dealing with and
provide a solution that they can take back to their business and work on.

One merchant of mine really struggled with signups and didn’t know how to encourage servers to mention the
program to customers. We were able to put together a contest for sta and discuss other tools they could use in
the business to ensure signups became a number one priority!
Attending the Ice Breaker event is another highlight for me at the
Quantum Leap LIVE! events. I’m able to take some time to meet with each
merchant and get to know them a bit more right before the big day. It’s
always nice when you get the opportunity to put a face to a name!

It’s exciting for all of the Royalty Rewards® Coaches that our next event is in
Vancouver! I hope I have the opportunity to meet many more of you face
to face this year.

See you in Vancouver!

Jason

Features:

Uber Lesson 101 Page 2

The Cost Of Bad Customer Service Page 3 Join Us on June 10/19

www.QuantumLeapLive.com

Uber Lesson 101

I’ve just recently learned how Uber works, I’m a little late to the party, I
know. Needless to say, it’s a pretty cool system and is a success for so
many reasons. Unbelievably, the large metropolitan city I live in does not
have Uber yet, so I had to travel to experience it. A friend and I needed to
get to a restaurant while away recently, and the hotel called us a
traditional cab. When it pulled up, it looked like a standard, dirty, beat up
city cab. We climbed in onto a crusty old seat cover, the car reeked of
smoke, and the driver... well, let’s just say he was unique. I thought he
looked like a retired clown. He drove us to the restaurant, got us where we
needed to be. For the way home, I got my Uber lesson. We opened the
App, requested a car, watched the map as it made its way to us, and
looked for it by license plate as it neared. Beautiful clean car, well-kept
driver, friendly and willing to answer questions we had. He also got us
where we needed to be. But one was a MUCH more pleasant drive, felt
safer, was cleaner, and all around more enjoyable. They both did the same
thing. But one did it BETTER.

It got me thinking about why the service is not yet in my city. It’s basically because the taxi industry is
threatened by it and therefore is putting up resistance. And I get it; there’s a lot to it. But if a business is
threatened by someone who is going to provide a better service, or more efficiency, or cleanliness or safety,
or whatever it is they are being out done by, then it’s time to consider how they can improve.

The businesses involved in Royalty Rewards® “auto repair shops, restaurants, retailers, and so on” are all
surrounded by a plethora of competition; no one holds a monopoly. I’m willing to bet there are ideas for
improvement you can steal and deploy (and make better) from your competitors. Don’t let those things they
are doing better annoy you - use them to improve you! You’ve already done the one thing that makes you
stand out from many of your competitors and that is using a robust loyalty and marketing program.

To that point, one of our team members gets synthetic oil changes for her car every time they are due.
Synthetic oil changes are expensive and usually end up being about $100. She always goes to the same
place. After about a year of going there, they gave her a punch card and said that if she got 5 oil changes
then the 6th would be free. She was super excited and each time she got her $100 oil change she anxiously
awaited her free one. She even confirmed that she’d get a free $100 SYNTHETIC oil change, not just a
regular $30 one. Eventually, she ended up getting her free oil change and after they were done, she asked for
a new punch card and was told they were no longer doing that. The guy couldn’t tell her why. It was
disappointing and after that she decided to go to a different 10 min oil change place just to spite them. At the
new place, they asked her to sign up for their membership program to get 10% off their services, and she
did, and has continued going. I guess she got over the hole punch card disappointment.

What are your competitors, or for that matter non-competitors,
doing successfully? How can you use that to improve your
business? Maybe it’s a new ingredient or menu item, maybe it’s
a new way to check you customers in for service, maybe it’s a
change in your offers, maybe it’s a new complimentary add on
with a purchase? The marketing place is always changing, and
there is often something that is offering mass appeal to your
customers that you can you to improve.

Page 2 Join Us In Vancouver, BC! www.QuantumLeapLive.com

Sign Up For The Royalty Rewards Academy
and We’ll Train Your Staff For FREE!

The Royalty Rewards® Academy is a FREE online training site for you and your staff that was designed to
improve your results by getting your team proficient and engaged with the Royalty Rewards® program. With
your team set up to learn in the Academy, you’ll get the benefits of …

An online training site for your staff to refer to with questions as they come up.
Custom learning for each type of business category and functionality of Royalty Rewards® that you are using.
Engaging courses with short videos followed by simple quizzes to keep everyone on track and ensure your team is
equipped with all the skills they need from the training.
Certificates of achievement to reward your staff for completing this important training.
Feedback on the training of each team member, which is a great way for you to stay informed about their progress.

Restaurant
• Making Your Restaurant's Rewards Program Work For You! (Terminals & Wands)
• Making Your Restaurant's Rewards Program Work For You! (POS Integrated)
• Digital/Smartphone App Based (Pending to go with the new App!)

Auto Repair
• Making Your Auto Repair Shop's Rewards Program Work For You! (Terminals & Wands)
• Making Your Auto Repair Shop's Rewards Program Work For You! (Integrated)
Retail
• Making Your Store's Rewards Program Work For You! (Terminals & Wands)

The Cost of Bad Customer Service

Didja Know…
- More than half of Americans have scrapped a planned purchase or transaction because of bad service.
- 33% of Americans say they’ll consider switching companies a er just a single instance of poor service.
- Americans tell an average of 15 people about a poor service experience, versus the 11 people they’ll tell

about a good experience.
- U.S. companies lose more than $62 billion annually due to poor customer service.
- 74% of people are likely to switch brands if they find the purchasing process too difficult. (So not only

do you miss out on short-term sales with a difficult buying experience, you miss out on long-term
loyalty and higher LTVs!)
- A er one negative experience, 51% of customers will never do business with that company again.

The bo om line: Any business with customers is in the “People” business. Page 3

Takeaway: Losing even a single customer can be very costly. It’s critical for
companies to turn a complaint into a positive for the customer and for the
company moving forward.

Source: h ps://www.helpscout.com/75-customer-service-facts-quotes-statistics/

Join Us In Vancouver, BC! www.QuantumLeapLive.com

Event Make a Date For

Calendar The Quantum Leap LIVE! Bootcamp is FREE for Quantum Leap Club Members (if
you’re not already a Member, upgrade today and you’ll automatically be able to
Summer / Fall 2019 a end for FREE including 2 Nights Hotel Accommodation)! These meetings are a
great chance for every Royalty Rewards® Merchant to get away from their business
in an exciting location to relax a li le, play a li le, and come home armed with the
solutions to dramatically grow your sales and profits!

Up and Coming Join Us in Vancouver BC - June 2019!
Events:
We admit it, we’re a li le biased, but June in Vancouver, BC, is spectacular. The
WWW.QuantumLeapLive.com weather is balmy (averaging 52-66 degrees Fahrenheit), the skies are blue, people
are at the beach, biking the seawall and si ing at the sidewalk cafes soaking it up.
June 2019 The meeting itself is right downtown in the heart of the city, with so much to see
and do (and eat) within walking distance of the hotel. Our Coaches will be in
Where: Vancouver, BC a endance, including YOURS! This is a great opportunity to meet them in person,
sit down for a face to face discussion, ask questions, and get immediate action! All
Quantum Leap Live! Event while you are surrounded by one of the best cities to visit - beautiful scenery,
June 10, 2019 amazing outdoor activities, fantastic restaurants and award-winning a ractions in a
thriving vibrant city. Come and see us!
Platinum Elite Meeting
June 11-12, 2019

Oct 2019

Where: Philadelphia, PA

Quantum Leap Live! Event
Oct 21, 2019

Platinum Elite Meeting
Oct 22-23, 2019

Contact Address: 1124 Fir Ave, #161, Here's a recent photo of our famous Vancouver Coal Harbour. Its just steps from
Blaine, WA 98230 Canada Place, the Vancouver Convention Centre and Jack Poole Plaza – home to
the Olympic flame from the 2010 Olympic & Paralympic Winter Games. Located
Phone: 1-888-353-5012 right along Vancouver’s iconic seawall, it’s not too far from the hotel we’re holding
Monday – Friday: 9:30 am - 6:30 pm
Eastern or leave a message 24 hours the event in. Your hotel is one of those tall buildings!
a day 7 days a week and your call
will be returned.

Fax: 1-800-253-1633

Email: [email protected]
www.RoyaltyRewards.com

North America’s Most Comprehensive Reserve Your FREE Seat(s) online at www.QuantumLeapLive.com
& Professionally Delivered Marketing
Program That Automatically Delivers a to avoid disappointment or call 1-888-353-5012.
Flood of Customers To Your Door
Page 4
Every Day...

June 2019 Issue

North America’s Most Comprehensive & Marketing
Professionally Delivered Marketing Program Toolbox

That Automatically Delivers a Flood of
Customers To Your Door Every Day!

www.royaltyrewards.com | 1-888-353-5012 | Monday To Friday, 9:30 am to 6:30 pm EST

July’s Marketing Campaign Ideas

By: Director Of Member Services Michael Thibault For Your Business!

July is such a special time of year for both the United States and Canadian citizens. July 1st is Canada Day followed
by July 4th Independence Day for the U.S. These are both important dates for each country individually and your
customers. So Happy Birthday to Canada and the U.S.!

In July your customers are being bombarded with
sales, big events and lots of promotions focused
around the holidays this time of year for all
businesses trying to get a piece of the summer
business. It is a perfect time to use slipstream
marketing to pack in lots of your customers and
make some extra sales by standing out from the
herd. Here are some done-for-you ideas and
promotions that are ready to go to make you more
sales in the month of July.

July 4th Marketing Campaign Results:

Restaurant:
$16,576.69 in actual sales and a $25 to $1 ROI.
Automotive:
$43,138.62 in actual sales and a $33 to $1 ROI.
Retail:
$16,916.90 in actual sales and a $17 to $1 ROI.

Join Us On June 10th, 2019! Features: Page 1 Continued on Page 2
www.QuantumLeapLive.com Page 2
July 4th Page 2 Page 1
Canada Day Page 3
National Grill Month
National Ice Cream Month

Continued from Page 1

Canada Day Marketing Campaign Results:

Restaurant: $27,507.14 in actual sales and a $48 to $1 ROI.
Automotive: $17,709.23 in actual sales and a $31 to $1 ROI.
Retail: on average merchants saw an ROI as high as $12 to $1.

National Grill Month

July is also National Grill Month. Which gives any type of
business an opportunity to build sales using a premium.
A premium is when you give away a product or certi cate for
something that has a high perceived value by your customers
that doesn’t cost you the merchant a lot of money.
If you’ve never considered using a premium as a giveaway at your business, now is the perfect time. July is National
Grill Month. And giving away a grill set ts perfectly with the theme. The great news is it’s a low-cost item to you the
merchant and it has a high perceived value for your customers. A win-win all around.
The easiest way to do a promotion like this is to call your coach and they can help you set up the entire promotion.
This will give you the best chance for success. Your customers love receiving gifts from you and this builds lots of
goodwill with your most loyal customers. Everyone loves to receive Free Gifts!

Results:

Restaurant: $26,734.43 in actual sales and a
$27 to $1 ROI.

Automotive: on average auto repair shops
who participated in a July BBQ promotion
saw an average ROI of $50 to $1.

Page 2 Continued on Page 3

Join Us In Vancouver, BC! www.QuantumLeapLive.com

Continued from Page 2

National Ice Cream Month

Another great thing to celebrate during the month of July is National Ice Cream month. And who doesn’t love
Ice Cream?
This is great for restaurants, but also Auto and Retail stores could partner with a local Ice Cream shop to give away
gift certi cates for Free Ice Cream. If you think a little outside the box this promotion could easily work for your
business.
You could also tie in a contest where the winner could receive Free Ice Cream for a year from a local Ice Cream
parlor in your area. You could share the list of people that bring back your postcard and you could promote the
ice cream shop as well in exchange for their participation.
Lots of sweet ideas here to use during the warm summer months to promote your business. For speci c details
on how to use this promotion in your business call your Royalty Rewards® Coach.

Results:

Restaurant: $22,449.46 in actual sales and a
$20 to $1 ROI.
Retail: on average businesses that
participated in this marketing campaign saw
an ROI of $20 to $1.

Summer

Sometimes it can be a challenge making sales in the middle of the summer for any type of business. Your customers
are away on vacation, they’re hanging out by their pools, having fun at the beach. They might tend to forget about
you. Don’t let this happen at your business.
If you have a retail store, restaurant, auto repair shop, or any type of business that has a location that sells
something to customers, these Summer Fun, done-for-you promotions work to keep you top of mind and bring
your customers back.

We have some great examples of
promotions for retail shops, sewing
shops or basically any business
really. The point is to do something
that will grab the attention of your
customers using slipstream
marketing, which is what is already
on their mind by what they are
seeing and hearing in the media.

Join Us In Vancouver, BC! www.QuantumLeapLive.com CCoonntitninuueeddoonnPPaaggee44

Page 3

Continued from Page 3

Our promotions are put together by professional designers and copywriters to get the best response from your
reward members. If you need help to work out the details and come up with the best incentive to use to attract the
most customers back to your business call your Royalty Rewards® Coach today at 1-888-353-5012 and they can give
you lots of ideas and proven examples that have worked with other Royalty Rewards® merchants.
Your coach is a great resource and part of your overall program. They are here to help make you more sales and
pro ts and get you more business with no work on your part. This summer take advantage of this great opportunity!

Call your coach at
1-888-353-5012 to get

started!

Page 4

Join Us In Vancouver, BC! www.QuantumLeapLive.com

June 2019 Issue

Featured Articles

This publication is brought to you by Royalty Rewards® | www.royaltyrewards.com | 1-888-353-5012 |

By Bent Hansen, Platinum Elite Member

My Automated Customer “Love” System

Years ago, Mike Ditka said at a Royalty Rewards® sponsored Platinum Elite event in Arizona, “My favorite restaurant? The one
that makes me money.” (If you don’t know what Platinum Elite means, ask your Royalty Rewards® coach – it’s life changing!)

From a restaurant owner’s perspective – Ditka’s answer is, without question, absolutely true. But what about the customer’s
perspective?

What is a customer’s favorite restaurant?
The best answer I have ever heard? It comes from a story told by restaurant guru Danny Myer (Shake
Shack, Union Square Café and noted author) about a time James Beard answered that speci c
question. He related - when Mr. Beard was stopped in airports and asked what his favorite restaurant
was, he answered, “It’s the same as yours. It’s the one that loves you the most.”

“It’s the one that loves you the most.”

Nailed it!! Mic drop. This is the best answer I have ever heard to this question and it is a key to
understanding HOW to gain and keep long term customers. Now the question becomes “HOW can
we show love to our customers?”
I have a confession to make. I failed last week at showing love. Here is a comment from one of my customers:

I didn’t show love. I say “I” because it is my restaurant, I wasn’t personally serving this customer but it is my sta and so I
take full responsibility. I didn’t show them that we loved them. Fortunately, I received this feedback and so I can x this. Will
they know I love them by the time I’m done with them? Without question!!!
**An interesting note about this comment that I didn’t include; they also wrote that the food tasted bad, poor service,
terrible free mints on the way out (yes, I’m not kidding about this), that everyone else probably isn’t satis ed either and
that will probably stop coming here after years of faithful patronage. When one important thing to the customer is
overlooked – everything becomes terrible.
How can we show love to our customers?

For me, the answer is simple. Pay attention to them. Communicate with them. It’s not about sending
free o ers or free food. It is about being included. Included in the things your restaurant is doing. And
yes, of course, be kind and thoughtful when they are inside your establishment.
Another amazing way to show love is to listen and reply. Comments from customers? REPLY TO EVERY
SINGLE ONE. Show that you are listening to them. Who doesn’t love being listened to?
Fortunately, as a member of Royalty Rewards® I have my “customer love system” on autopilot. It makes it easy to communicate
via regular mail, email and gives me a built-in way to received and answer their comments. Genius.
In fact, I do hereby rename Royalty Rewards® to “My Automated Customer Love System.”

Page 1 of 2



July 2019 Marketing
Campaign!

Where noted, Postcards come in two versions. Ask your Royalty Rewards® Coach for complete details.

Make July extra special for all your customers with an engaging Sales Boost Marketing Campaign!

668 Statue Of Liberty 153 Independence Day

675 Smiles 674 Rockies

142 Summertime Fun 1157 Summer Travel 537 Ice Cream Month

663 Summer Picnic 522 Family Summer 670 Summer Fishing

To view ALL Sales Boost Marketing Campaign Designs visit www.RRSalesBoost.com

ORDER DEADLINE: Monday, June 10th, 2019

To place your order call your coach at 1-888-353-5012 Page 1 of 2

523 Girls BBQ Summer 678 Bright Eyes 370 Summer Boat

679 Retail Sparkle 680 Boutique 677 Sewing Group 536 Retail Girl Shopping

Scratch & Premium Marketing Campaigns

The following are available any month to drive your customers back into your business...

306— No Peeking 307—Winner 502—Balloon Girl 735 Road Ready

539— BBQ Grill Set 570—Steak Knives 1164—Safety Flashlight 1163—Wiper Blades

Monthly Campaign Postcards

All campaigns can be viewed at www.RoyaltyRewards.com/RRMarketingCampaigns.

If you’re interested in updating your selection call your Royalty Rewards® Coach at 1-888-353-5012.

ORDER DEADLINE: Monday, June 10th, 2019

To place your order call your coach at 1-888-353-5012 Page 2 of 2


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