The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Published by workplace, 2019-12-10 11:00:52

2019 January Royalty Rewards Newsletter

2019 January Royalty Rewards Newsletter

the January 2020 Issue

EZ Profit Report®

North America’s Most Comprehensive & Professionally Delivered Marketing Program That Automatically Delivers a Flood of Customers To Your Door Every Day!

This publication is brought to you by Royalty Rewards® | | 1-888-353-5012 |

Make 2020 Your Best Year Yet

“New year — a new chapter, new verse, or just the same old story? Ultimately, we
write it. The choice is ours.” - Alex Morri

As we approach the end of 2019, we are all presented with a unique opportunity. Yes,
it is a natural time to look forward, but we also have the chance to look back at what
we have accomplished in the last 12 months. How did we improve our businesses?
Streamline our internal processes and operations? Reduce costs? What did we add
to our skillset? How did we increase the value we provide our customers? What
irritants did we rid from our lives? What personal goals did we reach? Throughout
the year, it’s easy to get lost in to-do lists, the minutiae, and I encourage you all to
take a few moments and focus on your positive accomplishments in 2019.

And then it’s time to look forward, plan our vision, and determine our goals for 2020. Of course, we can do
that at any time of the year, but now we have a REASON, a boost of motivation, an opportunity to focus, take
action, and kick it into high gear.

And not only does this apply to our businesses, but to ourselves. What can we change or improve on in our
personal lives and relationships? More exercise? Be er eating habits? Scheduled time away from the
business? How can we strengthen or create new personal relationships?

Royalty Rewards® utmost goal is to increase your profits and return on your marketing investments.
We are always working to add new features & benefits and taking advantage of the latest trends and
technology, all to help you achieve your business goals. We will continue to do so throughout 2020.

If you don’t have your next Profit Snapshot Call booked with your
dedicated Coach, please contact us at 1-888-353-5012 so we can
help ensure 2020 is your best year yet. Whether your goals include
increasing your profits during slow periods, expanding your
business into new areas, or even just implementing new artwork to
freshen up your marketing campaigns, the Royalty Rewards® team
is here to assist you.

From all of us at Royalty Rewards®, we appreciate and value your
partnership. We wish you a happy and prosperous New Year.

Kathleen Dobin, Vice President

Features: Page 2 Join Us on Mar 2/20
Page 3
Setting Vision For Success Page 4
Solving Low Sales Volume
Premiums Are Always A Winner

Setting Vision For Success

“Vision setting is the process of defining success, writes John McGill, CEO at Strategic Pay.
Put simply, vision setting is a set of goals or a mission statement that a business uses to make decisions and plan
direction moving forward. Every business journey should have a destination, although one that will evolve over time.”

I’m approaching my 54 birthday in the new year. It’s not a milestone, but every year, as the number gets bigger, I
realize how fleeting time is, and like all of us, I want to make sure I spend my time and energy on the things that are
important to me. And I wonder how the heck did the last year fly by. And why did it feel exactly like the year before
that...and the year before that...

I’ve worked for Rory for 20 of those years, and he has always talked about the benefit of planning in advance,
preparing ahead, blocking out time. I’ve attended seminars with him, read books about it, heard him speak, watched
him practice what he preaches. But... I’ve never done it. SIGH.

This year is going to be my year. I am going to sit with my husband and list out the goals we individually want to
accomplish in 2020. Both professionally and personally, together and separately.

I’m going to have ...

You have received your 2020 Cash Calendar CreatorTM in the mail from us, I swiped one from the office too. It is a
perfect tool to use, especially for you with your marketing plans for the year. It highlights deadlines for the sales boost
campaigns so you don’t miss them and forces you to think further ahead so you can get marketing scheduled when
you need it the most. Your Coach can also help you review your monthly sales and see where some slumps are so that
you can plan marketing to boost those periods. Income is much better when it’s evened out across the months.

This is also a good time to think about changes in your marketing place, review what competitors are doing better
than you, and consider trends in the marketplace. Figure out what your successes and failures (I mean “learning
opportunities”) were last year, and what you want to do differently this year.

It’s important to remember that nothing stays static. Changes in technology and marketing place demand means that
you constantly need to be evolving and adapting.

On a recent Platinum Accountability Call, Sam of Jantz Café, said he had received his 2020 marketing calendar and
was sorry he never did anything with his 2019 calendar. Many platinum members use it to map out their coming year.

As for me, I am going to start using my gym membership, I am going to plan more small trips, I am going to buy
concert tickets, and I am going to take painting classes and paint more. What’s your 2020 vision?

Get Your Customers Creating Your Social Media Content

My father-in-law is color blind and recently ordered a pair of Enchroma glasses that help him see things in color. If you
look the glasses up online, there are lots of videos about the glasses, and people’s reactions to putting them on for the
first time. Fantastic social proof (testimonials really) for anyone who’s skeptical about the glasses.

When we picked up the package for him, inside the box was a bag of balloons, so that you could easily create your
video moment of trying them on for the first time. The videos appeal on so many levels, and I am sure encourages
many people to give these as gifts, for who wouldn’t want to spark those kinds of reactions in their loved ones. They
are turning a purchase into a memorable moment.

Page 2 Join Us In Orlando, FL!

The balloons and hash tag are a brilliant and
inexpensive way to encourage more of these videos
online, and once they are online Enchroma can link to
them and re-post them. Brilliant strategy to get their
customers posting testimonials for them.

Now it’s your turn. How can you turn your happy
customer’s experiences into a memorable (social
media worthy) moment? We’d like to hear if you come
up with a way to do it that is unique for your business.
Share your success story with your Coach and we can
share it in an upcoming newsletter.

Solving Low Sales Volume

A Merchant was struggling in one of their locations with slow sales compared to their other
locations on the program.

They approached their Coach, looking for help and ideas. The Coach reviewed their account
and did a demographic and psychographic analysis on their database. They uncovered a number
of rewards members who that had $0 sales which could be caused by the their first
transactions not being captured at the time when they signed up. They also reviewed all the
survey comments left by rewards members, especially less than happy ones, to see if there
were any consistent issues that needed addressing. They compared their online rankings of
all the locations and from this they realized that no one was managing/ responding to
customer comments for the slow location when it was warranted. They compared tracked sales
vs actual sales in all their locations to understand the weak points.

From all the information the Coach collected, she then built a custom proposal to boost
sales with a wide variety of campaigns to implement.

In the end these campaigns were agreed to and implemented:

•Win Back Email – sent to those who hadn’t visited for 60+ days, 240 rewards members
returned, generated $11,084.80 in sales.
•$0 Rewards Email – sent to members with $0 in sales. 34 members returned and spent
$1,210.28 in total.
•May Cookie Month – “FREE Cookie Plus Triple Points” to top 500 members, generated 110
Total Redemptions with $5,949.44 in sales.
•Win-back Email – reactivated 177 reward members who hadn’t visited for over 60 days,
$8,730.68 in sales
•Award Point Bump – bumped 520 Active reward members’ points (those between 1-50 points
away from an award & those who didn’t visit in the last 30 days, excluding Birthday &
Anniversary). 110 reward members redeemed the award and they had spent $4,426.27!
•We Miss You Email – This automated email campaign is ongoing and sent to members who
haven’t visited for 90+ days. So far 180 members returned with $8,911.04 in sales!

The final results was over $40K in sales generated and sales have stayed consistently up
since then. The merchant was extremely happy with the results and have put processes in
place to ensure sales remain at peak levels.

Join Us In Orlando, FL! Page 3

Event Premiums Are Always A Winner!

Calendar In May we wrote about giving away premiums
as an alternative offer to dollars off or a
Spring 2020 percentage, and it has proven time and time
again to create even better results.
Up and Coming
Events: People love a free gift. The key is creating an offer that your customers perceive as valuable but has
a low cost to you. Your Coach will have suggestions for premium gifts you can
Mar 2020 give away when they redeem a campaign, including some really cool
BluetoothTM speaker options, road safety kits or steak knives. Or you could
Where: Orlando, FL consider a bundle or package of your services or products that no one else
Quantum Leap LIVE! Event can get unless they are a rewards member. Make them feel special and your
Mar 2, 2020 Coach can help you craft a great offer.
Platinum Elite Meeting
Mar 3-4, 2020 One merchant has had great success with premiums.
We wrote about two of them in May and promised an
Space fills up fast. update on their most recent giveaway, a FREE Travel
Size Umbrella With A Minimum Purchase Of $10.00.
To avoid disappointment,
reserve Your FREE Seat(s) The umbrellas only cost $2.63 each. The campaign
had a 21.1% redemption rate and made $8,622.78
online at in sales, with a $19 to $1 ROI. The umbrella has NOTHING to do with their business, completely
unrelated, yet people loved the idea of something
or call 1-888-353-5012 now. free that they could use.


Contact Address: 1124 Fir Ave, #161, There is no end of premiums that we
Blaine, WA 98230 can help you find for your rewards
members, it’s a great alternative offer
Phone: 1-888-353-5012 Mon–Fri, option, and as we’ve shown, a proven
9:30 am - 6:30 pm EST, or leave a winner. Talk to your coach about
message 24 hours a day 7 days a finding a way to entice your
week and your call will be returned. customers in with a free gift!
Fax: 1-800-253-1633
Email: [email protected] Make a Date For
Orlando, FL– March 2020!
North America’s Most Comprehensive &
Professionally Delivered Marketing Program Reserve Your FREE Seat(s) online at
to avoid disappointment or call 1-888-353-5012.
That Automatically Delivers a Flood of
Customers To Your Door Every Day... Page 4

January 2020 Issue


North America’s Most Comprehensive & Professionally Delivered Marketing Program That Automatically Delivers a Flood of Customers To Your Door Every Day!

This publication is brought to you by Royalty Rewards® | | 1-888-353-5012 |

February’s Sales Boost Marketing Campaign
Ideas For Your Business!

By: Director Of Member Services Michael Thibault
February may be the shortest month of the year, but it is lled with events and holidays that are
opportunities for you to generate a steady stream of business using slipstream marketing and ready
to go campaigns from Royalty Rewards®. Don’t let a marketing opportunity pass you by.
Valentine’s Day is a biggie and can be a signi cant opportunity for all businesses. American couples spend about $200 each
exchanging gifts — males will spend about twice as much as females — making the holiday an important one to pull out of your
marketing toolbox.

Marketing your business around this holiday is a smart move. I suggest calling your Royalty Rewards® Coach and discussing the
di erent options to show your customers some love this February. Your coach is one of your best resources this year for growing
your sales. Combine that with a well thought out marketing plan to counteract any slow times you experience throughout the
year and you are going to Love your business in 2020. Grab your 2020 Cash Creator Calendar™ we sent you and call your coach
now. What are you waiting for? Let’s get started making 2020 your best year ever!

Romance Month

Here are some ready-to-go Valentine promotional campaigns that I know you are going to love.

Equally popular with both Restaurant and Retail A perfect card for any industry to drive great results:
merchants this marketing campaign saw great results:
Restaurant: $11,959.19 in actual sales and a $11 to $1 ROI.
Restaurant: $ 9,499.32 in actual sales and a $34 to $1 ROI. Retail: $ 5,491.98 in actual sales and a $18 to $1 ROI.
Retail: $15,684.53 in actual sales and a $31 to $1 ROI. Automotive: $19.728.16 in actual sales and a$54 to $1 ROI.

Continued on Page 2

Join Us On March 2, 2020! Features: Page 1 - 2 Page 1 Page 3
Romance Month Page 4
Road Ready

Continued from Page 1

Our most popular marketing campaign for restaurants. Another great card for all industries, with very strong results:
Results ranged between the following two benchmarks:
Restaurant: $31,462.77 in actual sales and a $21 to $1 ROI. Restaurant: $45,804.72 in actual sales and a $35 to $1 ROI.
Restaurant: $14,946.42 in actual sales and a $36 to $1 ROI. Retail: $10,402.00 in actual sales and a $39 to $1 ROI.
Automotive: $49,792.73 in actual sales and a $110 to $1 ROI.

This marketing campaign can be used for a number of
business types including sewing notions and supplies.
Last year one retail merchant sent this marketing campaign
to all of their members and received $17,180.29 in actual
sales and nished the month strong with a $34 to $1 ROI.

Valentines Couples Promotional Idea

You could also have some fun at your business in February and feature love stories from some of your customers. These stories
could take a couple of forms. You could publish your customers’ own love stories describing how the featured customers met
and what makes their relationship special. Here is a speci c headline you can use in your marketing for this promotion:
"Looking for the Most Deserving Couple in Your Town".
People could ll out an entry form when they come into your business and answer why they or someone they know deserve a
Complimentary Romantic night out or present from your business. I would restrict the contest to reward members only, so if
they’re not members already, good reason to sign them up when they ll out their entry forms (a great motivator).
And if you have an Auto Repair shop, the following two campaigns are a sure hit. This campaign for auto repair combines
slipstream marketing and your industry speci c for auto repair. It’s like supercharging your marketing.
Merchants saw a wide range of actual sales results and strong ROI’s with these Auto campaigns as well. Lots to choose from!

Results: $11,166.77 in actual sales and a $42 to $1 ROI.
Automotive $80,830.91 in actual sales and a $146 to $1 ROI.

Page 2 Continued on Page 3

Join Us In Orlando, FL!

Continued from Page 2

This Marketing Campaign is super cute and super fun. Why
not use it to show your customers how you’ll make them feel
when they get service at your shop.
One auto repair merchant used it last year and saw the
following results:
Automotive: $52,831.17 in actual sales and a $92 to $1 ROI.

If you’re looking to celebrate something di erent than romance month, here are some other great marketing campaigns to
choose from:

Road Ready

This is one of my favorite because everyone loves a cute kid, right? And combine that with an automotive theme campaign and
you have a sure winner. This will get noticed in your customers mailbox.

Automotive: $35,878.42 in total sales and a $37 to $1 ROI.

Groundhog Day

And who can forget the fun we have surrounding a little, cute,
furry creature for Groundhog Day on February 2nd. Why not
celebrate all month long? Nothing says tradition like
Punxsutawney Phil deciding the weather for the next few weeks.
Bill Murray made this day famous with the movie he starred in the
movie called Groundhog Day. Now everyone wants to get in on
the action. This will be on your customers’ minds in February.
Remind them to come to your business and have some at the
same time with this campaign. And how cute is that little
groundhog on the front of this postcard?


Restaurant: $10,745.97 in actual sales and a $36 to $1 ROI.
Automotive: $ 9,970.55 in actual sales and a $43 to $1 ROI.
Retail: $ 2,703.54 in actual sales and a $6 to $1 ROI.

Leap Year

It only comes around every 4 years so why not have some fun
with your customers and send them this new Marketing
What better way to get them to come back on this extra day!

Join Us In Orlando, FL! CCoonntitninuueeddoonnPPaaggee44

Page 3

Continued from Page 3

Mardi Gras

Let’s party New Orleans style! Mardi Gras is one big party. And
people like to have fun. Put some fun into your business in
February. There are parades, balls, and festivities beginning the
week before Fat Tuesday every year.

Mardi Gras is a great time to promote your business and have some
fun with your customers. You can get custom printed throw beads
or traditional Mardi Gras masks for your business to bring people in.
Dress your business up with colorful decorations and promotions to
get noticed and attract some new faces. Let them know with this
colorful campaign.


Restaurant: $15,944.62 in actual sales and a $26 to $1 ROI.
Retail: $11,133.40 in actual sales and a $27 to $1 ROI.


One of my favorite promotions is to help husbands and boyfriends out with a Free Pearl Necklace for their special lady when
they come to your business. There is a done-for-you Royalty Rewards® campaign all set to go to help you promote this in
February. Call your coach and they can help you set the entire promotion up including where to purchase the pearls.


Restaurant: $23,791.34 in actual sales and a $20 to $1 ROI.

You can do the same thing with this
adorable Teddy Bear campaign.

A great resource to get Using stock items as a premium can easily
teddy bears from is: drive great sales. Results:
One merchant who used this marketing
We’ve bought some and they are great quality for reasonable campaign saw $26,304.24 in actual sales
prices. Plus, as these are U.S. made you can order as few or as and a whopping $114 to $1 ROI.
many as you like to start and add more later if needed with
shipping as quick as 1-5 business days. And check out these
results that other merchants have seen from this campaign.
Restaurant: $18,797.39 in actual sales and a $17 to $1 ROI.

Call your coach at 1-888-353-5012 to order your marketing campaign now! Page 4

Join Us In Orlando, FL!

January 2020 Issue

Featured Articles

This publication is brought to you by Royalty Rewards® | | 1-888-353-5012 |

By Bent Hansen, Platinum Elite Member

Pay More Make More?

I try to stay abreast of all the happenings in the food world. I subscribe to industry magazines, I eat out frequently.
and I maintain a membership in a restaurant coaching program that allows me to meet frequently and keep in
constant communication with restaurant owners throughout the nation.

It’s important to me to stay engaged in the restaurant industry in my area,
understand the trends and have many different perspectives from like-minded
owners throughout the nation. Without these things, I am just a single operator
hoping that I make the right decisions and relying solely on my limited
perspective. With these things, I have the power to make decisions that are not
just personal guesses, but decisions with the power of many different

I can’t overstate the value I receive from attending quarterly mastermind group meetings with other restaurant owners
from across the nation. These operators are all on the front lines and have invaluable insights into operations, trends
and systems they have proven in their own businesses.

These meetings refresh me, inspire me and hold me accountable. As the owner, I often get lazy and unfocused because
there is no one to keep me on my toes, no one I report to. These owners hold my feet to the fire.

Recently Michale Lastoria, the CEO of &pizza said this about the coming $15 an hour minimum wage:
“We’re going there. Accept it. What are you going to do tomorrow in your business to prepare for it
and make it a competitive advantage?”

My state of California is one of the states that is on the forefront of this $15 minimum wage. And yes, it is coming. And
yes, I can choose to be scared or I can choose to make it a competitive advantage.

The fascinating thing? An operator friend of mine in Wisconsin battled staffing for months. He couldn’t find qualified
and reliable staff, so he raised his wage high enough to attract the best and most qualified staff possible in the area.
Instead of fearing the increased costs, he jumped directly into the higher costs. The results? Not only is he freakishly
overstaffed with the best employees around (making his job easier,) his profits increased. Yes, you read correctly.
Increased profits as well as increased sales and higher staff morale. In an interesting twist, other restaurants in his
area have had to close one day a week because of lack of staffing.

How is this possible? A highly efficient staff can handle more orders
and has less waste. Also, happy staff sell more and work faster.
Efficiencies improve everywhere and this goes straight to the bottom
line. As he shared his experience with me, it was paradigm shift for me,
and it reflects what the CEO of &pizza said – “It’s coming – how are we
going to make it a competitive advantage?”

This is coming. We need to plan for it and make it a strength and
leverage all the benefits that will come from it.

As independent owners, we simply must band together and become stronger. We all have experience and expertise to
share and help each other. It is critical. I rely on it to stay competitive and motivated.

Does being a part of a meeting like this sound intriguing? Then come to the next QLL in Orlando. See you there. It will
change your life.

Page 1 of 2

My New Year’s Challenge To You

By: Gary Leech, Platinum Elite Member

It’s that time of the year when you start hearing all the hoop la
about “New Year, New You.” So like the rest of the world I think of
something I want to do that I haven’t done, try something new, or
learn something new. I think they call this a New Year’s

I am going to challenge you to do something you’ve wanted to do
but haven’t done yet, whether it is in your business life or your
personal life. I am going to challenge you to do one thing for each.

Something in your business life, maybe it’s to take advantage of your coaching calls,
maybe it’s finally using that handy Cash Creator Calendar™. Maybe you want to
change something about your staff, or operation, or systems but you haven’t had the
courage to do so.

Then I challenge you to think about and decide something to do differently or add in
your personal life. Maybe you want to exercise more, maybe you want to meditate,
maybe you want to reach out to someone you haven’t talked to in a while. Business
changes affect your personal life and personal changes tend to affect your business.
Both are good. The challenge is to try something different. Maybe you have been doing
the same promotions every year at the same time or you’ve wanted to learn something
new but haven’t done it yet.

One of the biggest changes I’ve done for my business happened many years ago when
I joined Platinum Elite and surrounded myself with like-minded people. I have learned
so much over the years, the wealth is unparalleled.

Personally, well that’s a li le harder, I have been working
on my communication, le ing the people I have chosen
to run my business, run my business, and I have always
wanted to learn the guitar so I started doing that with
my grandson and it’s been the most amazing time. Not
sure what my plan is for this year but like all my other
resolutions I know it will be good.

Make this your best year yet! Until next time… Gary

Page 2 of 2

Award Statement Redesign

This publication is brought to you by Royalty Rewards® | | 1-888-353-5012 |

We’ve recently upgraded your Award & Quarterly Statement artwork and your sta
and customers will see the changes as new awards are mailed to them when they
have earned them.

The new design is cleaner and simpler, designed to bring focus to the member
benefits. They only LOOK di erent, there is no change to the process of accepting
and redeeming them. Redeem the campaigns as usual.

Below are samples of the old and newly redesigned award statement. Your color
will vary depending on the color you have selected for your program awards. If
you have any questions, please reach out to your Coach who will be happy to help.

Old Version New Version

If you have any questions call 1-888-353-5012 to speak to your Royalty Rewards® Coach.
Page 1 of 2

Page 2 of 2


Select from our featured Sales Boost Marketing Campaigns or visit to view more.



619 Valentine Roses

618 Two Hearts 620 Car Heart and Keys

617 Silverware And Hearts 506 Sew Romance

To place your order call your coach at 1-888-353-5012

ORDER DEADLINE: Wednesday, Jan 8th, 2020

More Romance Themed Campaigns ...

1191 Valentine Teddy (Premium) 507 Auto Love

616 Girl With Heart

106 Chocolates 310 Pearl Necklace (Premium)

Other Marketing Campaign Themes ...

For more information on other themes including Scratch and Premium Marketing Campaigns talk to your
Royalty Rewards® Coach.

1190 Ntl Pizza 615 Groundhog 1231 Leap Year

503 Balloon Party (Scratch) 124 Oil Change 504 Mardi Gras Mask

ORDER DEADLINE: Wednesday, Jan 8th, 2020

To place your order call your coach at 1-888-353-5012

Click to View FlipBook Version