bronze leads v1.0 pdf

Turning Bronze


into Gold

Bronze
 Leads
 

They
 are
 not
 for
 everyone
 
 





•  Cost Effective


•  Requires some extra steps


•  Very sellable

Why Bronze Leads

o  New
 and
 your
  The
 People
 Are
 the
 Same
 
  o  Takes
 addi=onal
 
standing
 lead
 
  organiza=on
 
order
 is
 not
  =me
 
 
available
 
  Our
 Bronze
 Leads
 are
 our
 
o  Inexpensive
 
  compe8tors
 Pla8num
 
  o  A@er
 filter
 about
 

 
 
 
 
 
 way
 to
 have
 
 
 
 
 
 
 
 
 
 
  $4.00
 per
 lead
 
 

 unlimited
 leads
 
o  A@er
 filter
 these
 
o  Geographically
  are
 gold
 lead
 
friendly
  equivalent
 
 


 

 

The Bad ,The Good & The Fix

The Bad

The Good

Step1

Step 2


o  Likely
 3
 Years
 old,
  o  $3.00
 a
 Lead
 
  o  Take
 12
 a
 day
 out
 
 
 
o  Filter
 the
 leads
 –
 
o  Mul=ple
 Agents
  o  Unlimited
 supply
 
  delete
 wrong
  o  Door
 Knock
 as
 
have
 had
 access
  o 
 
 The
 Autograph
 
  addresses
 ,
 blank
  Dental
 
 
to
 the
 leads
 
 
 
  and
 deceased
 
o 
 
 Serial
 Responders
  o 
 
 
 Use
 the
 
 
 
 

  o  Are
 buyers
 of
 
 
 
 
 
 
 
 
 
 
 (about
 ¼)
  Autograph
 
 
o  Lots
 of
 Movers
 &
 
insurance
  o  Update
 the
 age
  o 
 It’s
 likely
 someone
 
Deceased
  they
 have
 insurance
 

  o  Buy
 the
 whole
 zip
  –
 get
 good
 at
 
o  Phone
 #’s
 have
  code
 
 more
 leads
 –
  replacement
 
changed
  closer
 proximity
 –
 
save
 =me
 and
 fuel
 


 

Filter Your Leads



Save yourself from the frustration of Movers & Deceased

Its Quick and Easy

Pull
 The
 Report
 

Verify
 the
 Age
 and
 Address
 of
 the
 Prospect
 

UPDATE
 THE
 ACTUAL
 LEAD
 SHEET
 

Updated
 age
 takes
 away
 –
 I
 sent
 that
 in
 3
 years
 ago
 !
 
 

Run
 As
 Dental
 Regardless
 of
 the
 Type
 
 

High
 I’m
 _____
 with
 North
 American
 Senior
 Benefits
 –
 You
 sent
 in
 this
 response
 card
 for
 the
 
 
NO
 cost
 dental,
 vision
 and
 hearing
 plan
 thru
 the
 state
 regulated
 program.
 
 I’ve
 got
 your
 
 
Packet
 –
 if
 you
 have
 a
 couple
 of
 minutes
 –
 I
 can
 get
 you
 squared
 away
 …
 

I
 don’t
 remember
 sending
 anything
 in?
 

I’m
 sorry
 –
 I
 only
 go
 where
 they
 send
 me
 –
 
 

 
Is
 this
 your
 Autograph
 ?
 

YEP
 that’s
 my
 wri=ng
 
 
I’ve
 got
 your
 packet
 and
 if
 
 
you
 have
 a
 few
 minutes
 I
 can
 
 
get
 you
 square
 away
 
 

Well
 –
 C’mon
 in
 
 

ü  I’ve
 got
 insurance
 I
 don’t
 need
  At
 the
 Door
 
 
that-­‐
 
 Of
 Course
 –
 that’s
 why
 we
 
are
 here
 –
 the
 new
 state
 regulated
 
 
plans
 can
 cut
 your
 costs
 and
 even
 
get
 you
 refunds
 of
 your
 previous
  ü  Can
 you
 come
 back
 later
 –
 Sure
 –
 
premiums
 –
 If
 you
 have
 a
 few
  This
 is
 a
 
 no
 cost
 program
 designed
 
minutes
 we
 can
 squared
 away
 
  to
 save
 you
 
 money
 every
 month
 –
 
it
 only
 takes
 a
 few
 minutes
 to
 get
 

  you
 squared
 away
 –
 I’m
 here
 we
 
ü  No
 Money
 –
 That’s
 why
 I’m
 here
 –
  can
 take
 care
 of
 it
 now
 or
 I
 can
 
come
 back
 
we
 generally
 save
 people
 over
 a
 
$100
 a
 month
 –
 this
 is
 a
 no
 cost
  ü  I
 don’t
 want
 that
 anymore
 –
 Oh
 –
 
program
 –
 would
 that
 help
 you
  Are
 you
 paying
 for
 dental,
 vision,
 
out?
  hearing
 or
 life
 insurance
 –
 Yep
 –
 

  typically
 we
 can
 save
 families
 a
 

  $100
 a
 month
 –
 would
 that
 help
 
you
 out?
 

ü  I
 don’t
 let
 strangers
 in
 my
 house
 –
 
I
 don’t
 either
 –
 I’m
 with
 NASB,
 
licensed
 
 by
 the
 state
 of
 ____
 and
 
have
 been
 assigned
 your
 case.
 
 I’d
 
be
 happy
 to
 show
 you
 my
 
credenYals
 –
 would
 you
 like
 to
 see
 
them?
 

The
 Math
 
 

12
 Door
 Knocks
 a
 day
 
 

 
6
 Answer
 the
 door
 
 

 
3
 Let
 You
 In
 
 

 
1
 Buys
 Insurance
 
 


 

Don’t Fail to Plan!



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