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THINK DIGITAL

DOOH will rule Gujarat markets
in coming times

Young entrepreneurs entering the OOH space in Gujarat markets are betting big on
DOOH networks

By Pray Jani Established media owners such as Shah Publicity,
Venus Publicity and Shraddha Outdoor Advertising
The Gujarat OOH market is gearing up to embrace in Surat, Het Graphics, Spotlight and Chitra (B) in
DOOH in a big way. Although some of the more Ahmedabad are some who continue to hold the belief
established media owners operating in the state have that DOOH has little to no future in Gujarat for the next
tried their hand on DOOH and claim to have failed, 10 years. On the other hand we have Pritesh Shah,
there is an emerging band of young entrepreneurs Director, Sun Outdoor Advertising in Vadodara who
who are innovatively ushering in DOOH. has been working on building a DOOH network in the
city, with backend software to make the media more
The story begins with Shah Publicity installing a digital efficient.
billboard in Surat. Not long after the installation, it was
taken off because it did not attract enough business to Woohoo Screens in Surat is yet another example of
break even. In Ahmedabad, at the Mansi Crossroads, companies investing heavily in digital OOH screens in
a digital screen was installed that again didn’t pick up Gujarat. The new venture has been working on digital
enough business. Some digital billboards in Vadodara screens network for 4-5 years. So far they have clients
also did not take off and so some of the media owners spanning from FMCG products, automobiles and
across the state believe the DOOH phase came and
faded away from Gujarat.

46 July 2019





THINK DIGITAL

insurance segments, to education industry, among The new generation
others. of OOH media firms
are investing their
WooHoo has started installing P6 digital screens time and tangible
across the city, starting from the entrance of the resources in the
Surat Railway station. Capturing a prime location, the development of
media runs the ICC men’s Cricket World Cup scores, digital media.
Suzuki, among other brands. They are also expanding Kaushik Shah,
their clientele in Vadodara and Ahmedabad.
Director of Kaushik
Monik Madhwani, Director, WooHoo Screens
Outdoors says, “The
shares his point of next generation
view on the benefits of media owners and agencies are likely to prefer
of digital screens. He digital media.” Their knowledge, experience and
believes that they are exposure in computer engineering field have given
cost effective for both them the confidence and the edge over traditional
the media owners media owners. Either through software or hardware
and the advertising installations, companies are changing the landscape
brands. Moreover, of DOOH in every way. All technological hardships
digital screens save aside, the DOOH media owners find that the only
the time it takes challenge that they face is with respect to creating
to install printed awareness about the new digital wave. Perhaps,
creatives. Five years ago the cost of digital media seeing some brands on digital screens will prompt
was high, but today it has come down significantly, their competitors to join in as well.
making the medium more affordable for advertising.
In other avenues

being explored,

Shah Publicity has

Pritesh Shah, installed several foot

Director of Sun over bridges across

Outdoors is Surat with hoardings

assiduously working as huge as 100ft by

on a DOOH format, 20 ft. Covering prime

integrating the locations, these FOBs

formats with software are likely to be one

that generates of the most desired

data on the traffic formats once completed. The entire network is

accumulated around estimated to be completed by the next year and each

the digital media. FOB is well monitored by the company. Yashwant

When asked about the flaws of the existing DOOH Shah, Proprietor of Shah Publicity says, “Each foot

model, Pritesh said that the creatives are put up overbridge has 14 TVs for advertising” when asked

through a DVD or a Pen Drive, and the focus is on about advertising opportunity on the construction.

the creatives. He says, “We have a pilot project Today, Digital OOH needs more than just animations
and better quality LED. Brands are calling for
going on where real-time data can be gathered using engagement with the media. Sun Outdoors in
Vadodara, and Chitra in Ahmedabad are working
the screens itself, about gender, age, etc. through on such models already. In Ahmedabad, the Geeta
Mandir GSRTC bus depot has undergone a massive
cameras. On the outdoor digital billboards, the data change with Chitra (B) installing a massive number
of static and digital media. Coming up with a concept
will be collected in terms of vehicular traffic, two

wheelers, four-wheelers, etc.” Here, Sun Outdoors is

working on adding more efficiency to the media, and

with it, some added value.

July 2019 49

THINK DIGITAL

of “Steps Advertising”, Hrushit Mehta, head of stand in the print media industry. Shivani Nijhawan,
Promotions and Analysis at Chitra (A), is targeting Business Manager at Spotlight says, “Running a
newspaper that is
electronic brands, over 100 years old,
FMCG and online we know each of
aggregators with this our clients very well
latest ad model. and coming from
Sandesh, we work
Ahmedabad very professionally.”
Municipal Corporation For Spotlight,
(AMC) has installed according to Shivani
digital billboards Nijhawan, the hurdles
across the city, are the private sites
spanning from Sindhu that are so readily
Bhavan road to the Riverfront. The creatives promote set up, causing clutter, and affecting the planning of
the corporations agenda, but many media owners’ tendered sites.
claim that the government is not supportive towards
digital media, it is the corporation itself utilising them Het Graphics’
for promotion here. According to sources, the project Director, Ashit Shah
was given to L&T for installing the media and it has seconds the opinion
been two years since. No concrete planning has been that private sites
put forth regarding them but these digital billboards are disrupting the
remain a part of the city’s digital front with no brands planning of the city.
promoted on them right now. Ashit Shah believes
that there is an over-
To comment on the current OOH scenario in Gujarat, supply of hoardings in
the media owners maintain that the market is running the city. According to
cold since the past few months. However, Sandesh’s him, the corporation’s
Spotlight faces little hurdles due to their influential

50 July 2019



THINK DIGITAL

primary focus as of now is on reducing the number Several advertising avenues
of hoardings. When asked about the business in have come up lately, and the
Ahmedabad, Kaushik Shah had only one thing to say, digital wave is a big add on to
‘There are more hoardings but less business.” Similar
is the case in Surat and Baroda as well. the growth potential

Going back to Surat, the three media owners Overall, the landscape for digital OOH looks healthy.
interviewed showed dissatisfaction over the lack The costing model, the perception of the brands,
of corporation support for the outdoor advertising and most of all, the lack of enthusiasm among other
industry. According to them, the environment is not media owners, is what is delaying the advent of the
friendly for the outdoor media owners. They are digital OOH phase in Gujarat. l
uncomfortable due to the high cost tenders and heavy
taxation.

State of static media in Gujarat is going through a
difficult time as of now, with media owners finding it
difficult to get big brands to run their campaigns in
these cities. However with the Metro being introduced
in Ahmedabad, and FOB installations in Vadodara and
Surat, these hardships will be short-lived. Several
advertising avenues have come up lately, and the
digital wave is a big add on to the growth potential.
Once functioning efficiently, these advertising
avenues will become go-to places for brands.

52 July 2019



THINK DIGITAL

Top honours for ‘Look at me’
DOOH campaign

DOOH is redefining human engagement, says Ocean CEO Tim Bleakley

Marking 10 inspirational years of outstanding “This was a watershed for DOOH, drawing together
creativity in DOOH, Ocean Outdoor has named the large format premium advertising with full motion,
Grand Prix winner of its annual creative competition. interactivity and gaze detection technology all in one
Chosen from 23 past winners over the past decade, moment. Is it any wonder that a clever combination
each illustrating just how far DOOH creativity has come of all those elements equalled the most awarded and
since Ocean first launched its awards programme in memorable campaign of last 10 years.
2009, the Grand Prix was announced at a reception at “Look at Me is a classic, not just because it was
the Cannes Lions festival. highly original, but because it had all the necessary
Following an online public vote, the prize went to the elements to drive that all important outcome - memory
charity Women’s Aid and Engine for Look at Me, a encoding.”
powerful 2015 campaign which generated global Inspired by its success, Bleakley said DOOH advertising
is now “redefining human engagement”. This is
headlines and went evidenced by Ocean’s neuroscience research which
on to win more than explains how full motion large format screens deliver
30 other industry memory encoding which correlates with subsequent
awards including two behaviour, and how premium screens prime wider
prestigious Cannes media campaigns.
Gold and Silver Lions. Bleakley said Ocean will release the full findings of its
Announcing the Grand fourth neuroscience study on July 18. Conducted by
Prix at a reception Neuro-Insight, this new wave of research establishes a
at the Cannes clear OOH hierarchy.
festival, Ocean CEO
Tim Bleakley said:

54 July 2019

THINK DIGITAL

l Full motion advertising delivers 2.5x higher
memory encoding and emotional intensity
than static OOH advertising.

l Full motion sites with technology have an
effective index eight times stronger than
static OOH.

l And they also register effective index which
is three times stronger compared to
just full motion alone.

Tim Bleakley said: “Ocean is using neuroscience to
help shape the next stage of the DOOH story. In doing
so we hope to facilitate a new wave of creativity which
both frames and aligns with our ‘digital cities for digital
citizens’ philosophy. To get there, we have, and continue
to develop, the toolkit. With the right supporting insights,
the possibilities for brands, agencies and audiences are
endless.”

#allyouneedisanidea

Ocean’s digital creative competition was originally
established to encourage and progress new and emerging
screen advertising at a time when pioneering technology
was transforming the medium from static to subtle motion,
full motion, interactive, immersive and experiential - and
now full blown, broadcasts and live streaming. l

THINK DIGITAL

PATTISON Outdoor onboards
Broadsign for network optimisation

The partnership to enable dynamic content delivery, yield optimisation, and
programmatic capabilities across PATTISON’s 4,000 screens in Canada

Broadsign International Inc., the leading OOH marketing the programmatic platforms will enable PATTISON
solution provider has announced that it has been to attract new advertisers from a wide variety of both
selected by PATTISON Outdoor Advertising, a leader in national and international demand sources.
Canadian OOH media, to provide a suite of software tools
designed to optimise operational efficiency and yield on “Optimising our digital assets and amplifying our
more than 4,000 programmatically-enabled screens programmatic capabilities are key missions for us over
across PATTISON’s network. the coming years. We’re confident that the experienced
team at Broadsign will provide the solution we need
The project will centre on Broadsign’s ad-serving to continue to stand out as a leader in Canadian out-
solution to automate the delivery of targeted content of-home,” said Cam Milne, Vice President/General
to PATTISON’s screens. Broadsign Direct will also be Manager, PATTISON Onestop.
incorporated to enable real-time inventory availability
and booking for sales teams and to help optimise “PATTISON is a force in the Canadian OOH space, and
network yield. we’re excited to see how Broadsign’s experience in
network optimisation, automation, and programmatic
All screens, which are currently connected to Broadsign’s selling can help them further realise their network’s
Campsite digital OOH exchange will also integrate with potential,” said Maarten Dollevoet, SVP of sales,
the Broadsign Reach programmatic platform. Together, Broadsign.l

56 July 2019



THINK DIGITAL

Expansive DOOH network in
Birmingham

130 roadside digital 6-sheet screens will replace existing outdoor locations on key
arterials across the city and the outer suburbs

UK in partnership with Birmingham City Council extends
our digital cities for digital citizens proposition. This is
about investing in the very best platforms for advertisers
and audiences.

“Ocean’s focused approach to digital out-of-home
(DOOH) will now be rolled out roadside throughout
greater Birmingham, further boosting the economy and
giving advertisers the chance to reach aspirational,
entrepreneurial people in the UK’s second biggest city.”

Peter Livesey, Esprit Digital CEO, said: “This is the best-
looking digital street furniture yet deployed anywhere
in the world. Stunning, high, bright 75inch full outdoor
roadside LCD totems with proprietary Esprit Digital cooling
technology and a host of innovative features. A perfect
partnership: Ocean, Samsung and Esprit Digital working
together to deliver a high profile city network."

UK’s OOH media owning firm Ocean Outdoor is rolling Damon Crowhurst, head of display, Samsung Electronics
out a state-of-the-art digital network across main city (UK) Ltd, said: “Samsung is pleased to be Ocean Outdoor’s
arterial and commuter routes throughout Birmingham in strategic display partner for this prestigious network.
partnership with Birmingham City Council. Working with Ocean Outdoor in digital out-of-home is a
great opportunity to showcase Samsung’s portfolio of
In total, 130 roadside digital 6-sheet screens will replace outdoor display screens, including our single-sided and
existing outdoor locations on key arterials across the double-sided units. As a significant investor in out-of-
city and the outer suburbs, including New John Street, home display solutions, it is important to have our brand
Suffolk Street, Queensway, Corporation Street and showcased on the most premium display installations.”
Dartmouth Middleway.
The portrait style digital 6-sheet screens are in 120 hand-
The roadside network complements Ocean’s current picked locations to minimise their environmental impact,
portfolio of large format city centre full motion screens reducing street furniture clutter in each immediate area.
and the Loop network. The provision of a mixture of single They will be operational from the summer.
and double sided 75 inch screens is being managed
by Samsung UK in association with Esprit Digital. Birmingham is one of Europe’s youngest cities by
population with the under 25s accounting for 38% of
Ocean chief development officer Steve George said: the population. Major names including Deutsche Bank,
“Ocean’s collaboration with Esprit Digital and Samsung Barclays, HSBC and PWC are expanded their presence,
relocating thousands of people to Birmingham’s
professional business services and financial hub.l

58 July 2019



DIGITAL PRINTING

Cut-throat competition hurting
Gujarat digital printers

Delayed payments from advertising brands and agencies have compounded the
problems faced by this business segment.

By Pray Jani work is not released in time. However, it is learnt that
the practice of taking the deposit would be necessary
The gradual expansion of DOOH media in a market where the quality of deliverables is not
notwithstanding, Gujarat OOH continues to be assured. “Brands will not be ready to compromise
powered by static media, and so digital printing on their prints and signage. This is why they take a
business has an integral part in furthering the nominal deposit amount against the size of the order
OOH business. However, it emerges that the digital so that the delivery adheres to the specifications on
printing firms are not in fine fettle. the contract,” says an industry source.

When asked what has gone wrong for them in In cases where a printer refuses to work with the
business, they point that there is a sheer lack of brand due to this poorly managed payment method,
unity of purpose among the players which is being the brand has several other options where the same
capitalised on by advertising brands and agencies. model of payment will be followed.

As regards the This lack of unity among printers’ community has
given birth to yet another problem. The delayed
demand patterns, payment from agencies, clubbed with the GST
mandates on timely payments has caused havoc for
they maintain that the industry, to the extent that many players have
cut down their operations. Bhavesh Lodhaya sheds
there is little demand some light on how the government is working on
addressing this problem. A credit score is said to
for UV printing be generated at the end of a GST payment cycle to
investigate the timely payment of clients. However,
because it costs 5 this model is not yet made public.

times more than However, companies
like CP Sign in
solvent printing. Ahmedabad, that
have about 98%
Bhavesh Lodhaya, of their business
coming from abroad,
Director of Dot and Kalpesh Trivedi-
led Sneh Signage in
to Dot, Vadodara, Vadodara, who have
been in the industry
suggests that printers should not go below a certain for over 20 years,

base price. There is a printers’ association in

Vadodara but little progress has been made through

the body.

Delayed payments running into crores of rupees are
hurting the digital printers. It was pointed out that
some national brands which ran big campaigns in
the state have been delaying the payments to the
printers.

A leading mobile handset brand takes an amount
from the printers as caution deposit before the work
is assigned to them. And, at the same time, the
payment to the printers after the completion of the

60 July 2019

DIGITAL PRINTING

face little problem from the brands. On the contrary,
Sneh Signage focuses only 30% of its business on
printing, due to low returns.

To sum up, the overall scenario of the printing
industry in Gujarat does not look appealing. There

is little scope for
expansion.

Ramesh Patel, Digital printing firms are having
to explore alternative business
director of Digital
avenues
Vision says he

plans to cut down

his business in the

OOH space and

instead focus on

print manufacturing

business. Late

payments have affected this industry gravely. This

is why printers like Digital Vision are exploring other

avenues.l

July 2019 61

COMMUNITY CONNECT

‘Antonio needs a new kidney’

You can't buy a kidney, but you can buy a billboard. In February of this year, a gentleman
started a GoFundMe account to raise money to purchase a billboard in busy Los Angeles
to help save his best friend's life. That man, Antonio, has a rare kidney disease and doctors
said he needed a kidney ASAP to survive.
The Woo, a California-based creative agency, along with OOOH specialist firm Talon’s
expertise in the OOH industry, helped the man get this billboard.
Since the billboard went live, it has received numerous media stories and Reddit threads
and, in return, hundreds of good samaritans have made donations and called in to see if
they can be a donor. There are really good people out there and the power of OOH found
those really good people.
Aaron Gaeir, Chief Revenue Officer of Talon, Michael Rose, Consumer Connections and
Media Director, The Woo and Ilya Polyakov, the friend with the OOH idea to save his best
friend’s life share their perspectives in an interview to Rajiv Raghunath. Edited excerpts:

Aaron Gaeir, Chief Revenue Officer, Talon Michael Rose, Consumer Connections & Media
Director, The Woo
In today’s 'always on' environment, wouldn’t it have
been a lot easier to connect with the target audiences This O to O to O strategy, uses online (social media)
through digital media instead of going the billboard way? to fuel awareness of offline (outdoor billboards) to
drive conversations back online (social media) to get
Michael Rose: There were two schools of thought here - messaging out that Antonio needs a kidney.
we needed to create impact and awareness immediately
in the real world and in the virtual world at the same time. It may have been easier to create a social campaign
We used an online to offline to online strategy to create or run a banner campaign that was geofenced and
impact and awareness while driving engagement and user demographically targeted at lifestyles of people in Los
actions online. Angeles, but this wouldn’t have the impact that the
billboard generated.

62 July 2019

COMMUNITY CONNECT

In my experience integrated media
campaigns based on consumer insights and
touch on people’s passions and emotions
are the most successful. For us, the success
metric is generating awareness and getting
real people to consider donating a kidney to
a complete stranger. That’s a tall ask.
In the case campaign, we have people taking
photographs of the billboard and texting or
sending it to their friends, using the hashtag
in social and genuinely and thoughtfully
responding to the phone number. Why?
Because of its impact on society...seeing
a real person, in need of a real kidney and
asking for help.
As there were as few as 2 billboards used
for this communication, what factors were
kept in view in the selection of the sites?
Michael Rose: We wanted the boards to
be placed in neighboUrhoods that are
traditionally, upscale, affluent, and with
people who are passionate about causes
and are influential with their peers. We
determined there was a natural fit with the
Westside of Los Angeles. We also knew that
this was the most desirable outdoor inventory

July 2019 63

COMMUNITY CONNECT

with the highest price and we only have $5,000 for the in the world are spending their budgets on OOH? Because
space, placement, printing and installation and only for a it works! OOH is a powerhouse for brands, companies and
single month. We wanted the placements to be both high for cause-related initiatives like this one. As OOH becomes
traffic, but also in or near neighbourhoods where people more sophisticated both in media formats (digital OOH)
lived in a rented or own apartment and could relate to and data collection from analytics/metrics companies are
Antonio. seeing how OOH is the gasoline to their media mix. It’s
not just your old school branding vehicle anymore, it’s
We didn’t want boards on freeways, highways, in mini- also a huge driver to a call to action (whether sales or
malls or industrial and business areas. We wanted them saving a life). With the right creative and message (like
to be placed on the daily commute, for that short-cut this one), one billboard can drive branding, awareness,
home, or placed on the way to a friend’s house. social sharing, PR and ROI. What other media form can
answer to all of these?
We understood that we may have to compromise Michael Rose: Yes, I believe the marriage of social and
impressions or eyeballs, but knew the eyeballs of the OOH delivers results. Many PSAs or charities are in need to
people we were reaching were the right ones, the people money, donations and action. These are typically passive
who would influence and respond to messaging, the ones ongoing efforts. But, in our case, we needed to create
who would see the news coverage, the press coverage immediate actions. Antonio needs a kidney - everyone
and share it on their social channels. knows what that means. He needs it now otherwise there
are consequences. I’d like to think people are naturally
The team evaluated a number of locations; however, many good and give when they can.
were obstructed or out of our price range. We finally found In advertising there is a saying we joke about it, “we’re not
the “right” location that we all agreed upon on Barrington saving lives.” We’re selling products, but for this campaign
near Olympic, close to both the 10 and 405 Freeways and “we are savings lives”. I reminded the team that on many
on the Westside near Santa Monica. We bought the south occasions and wanted to leverage that with our vendors
face for two weeks and the north face for two weeks with and partners. There was a desire to have a strong O to O
a short hiatus between postings. to O campaign to increase relevance amongst the audience
where are speaking to. We are asking for their commitment
We also negotiated digital placements as bonus for to help save Antonio’s life. I don’t know what greater
supplementary reach. In the end, it turned out to be the commitment one could make for a fellow human being.
plan that worked for us. Ilya Polyakov: Again, I think it was thanks in part to
how unusual this billboard was that helped make it so
What went into the crafting of the creative for this effective. If people were putting up billboards like this
OOH communication, and in your view, how has that every which way, we would quickly stop noticing. However,
contributed to the success of the communication? you can’t not look at a billboard. Every time I was on site
with the billboard in person I could see people craning up
Ilya Polyakov: My wife wrote the copy, her design partner to look at it while sitting in traffic. Whether or not they do
created the art and Antonio’s friend took the photo. We anything is another question, but with social media they
wanted something bright that grabbed your attention. It could simply scroll by.
had a sense of humor, but was to the point. It was also
about making people realise that they had an opportunity
to save someone’s life. That’s a lot of power.

Would you say that initiatives like this enhance OOH’s Results of the campaign.
relevance and what steps would help make the medium Ilya Polyakov: So far nothing definitive (it will take months
a powerful vehicle for social communications? before we know for sure), but we had dozens and dozens
of people calling and emailing from all over the country
Aaron Gaeir: This entire campaign - and many like it - (and the world) interested in donating their kidney. Many
prove that the oldest form of advertising in the world is of those have followed through at Cedars Sinai (Antonio’s
more relevant than ever. OAAA says that OOH has grown hospital), and as far as I know there are multiple people
15 quarters in a row and is projected to see another going through the next phases of testing. l
aggressive year. Why do you think the largest companies

64 July 2019



STATE OF BUSINESS

Guwahati OOH –
Growth Prospects Looking Up

Ria Banerjee caught up with leading OOH firms operating in Guwahati to get
a sense of the business trends there. The industry has seemingly overcome
the challenges that they had encountered following the implementation of GST.
The media operators believe in the core strengths of DOOH media, but don’t
see that coming on the scene in Guwahati anytime soon. Edited excepts of the
interviews as follows:

‘New formats will spur business growth’

Anoop Khanna, Director, Priya Communication believes that in the longer run static OOH
media will face increasing competition from non-billboard formats

Current Business Scenario: Assam has a population of some 3
crores. Guwahati with a population of about 20 lakh receives 65%
of the ad spends in the state. While 65%-70% of the spends come
from the national brands, the local brands make up the rest of the
share of spends. Government campaigns and those of retail brands
dominated the OOH landscape. Brands spends were seen to decline
in the last one year, which was off-set by robust government spends
to promote particular schemes and programmes.
Revenue earnings: In the last one year, national brands like HUL, ITC
and those from telecom, banking, financial services and automobile
together contributed to 60% of the OOH spends in the state of Assam.
Industry growth: Reduced ad spends by corporate brands have
constrained the OOH business growth in the state, but looking ahead, areas like transit media and mall media,
and digitalisation of the medium itself will likely drive business growth. Static billboards will increasingly face
competition from new formats. Having said, there is still some distance to go before digital innovation will
become the mainstay of advertising in the state.
Key challenges: GST implementation has made advertising a lot more expensive, resulting in a negative
impact on the business.
Recent projects: We have recently installed video walls and digital screens at the Guwahati International
Airport.
Future of DOOH: The government regulations are not yet tuned to the needs of DOOH business.l

66 July 2019



STATE OF BUSINESS

‘Govt spends powered business’

Parlee Gogoi, Senior Manager, Outreach Advertising highlights challenges like delayed
payments as roadblocks to business growth

Current Business Scenario: In 2018, the OOH market in India grew by
about 14% but the growth share in the entire North-East region was just
about 3.5%. The government sector was the major spender in the OOH
market followed by FMCG, Retail & Automobile sectors.
Revenue earnings: Almost some 40% of the business came from national
brands. The prominent sectors were automobile/two wheelers (Hero
Motorcorp), FMCG (Unilever), Healthcare (Apollo Hospitals) and the
Beverage Brands (Seagram’s). Pan masala brands Vimal and Rajnigandha
too were fairly visible presence on the OOH landscape.
Industry growth: Business growth in outdoor advertising in Guwahati in
the last financial year was at par with that of the previous year, estimated
at about 7%.
Key challenges: (i) Delayed payments and failure of implementation of SOP; (ii) inclement weather; (iii) inconsistent
policies of the local municipal authority that hinders OOH growth in Guwahati.
Recent projects: We have acquired advertising rights for various bus terminals awarded for 6 years from the Assam
State Transport Corporation. The media that we have installed in the city are hoardings, panels, wall panels, drop
down units and backlit panels. Add to this, the ad rights on LED screens at the Guwahati Railway station.
Future of DOOH: The transformation from static to digital is changing the outline of the OOH industry. As Guwahati
is the most developing city in the country as of today, it is welcoming digital media. We should see more digital OOH
media in the coming years. l

‘There’s growing competition from digital media’

Kaushik Ghosh, Director, Reminder Outdoors says the business is also faced with the twin
challenges of delayed payments and tax pressures

Current Business Scenario: Last year the market had slowed down
following the GST implementation, but things are looking up in the current
year.
Revenue earnings: Almost 70% of the spends come from the national
brands and the rest, of course, from the local brands. Brands like HUL,
Big Bazar, Central, Style Bazar, and those from the banking, microfinance,
steel, automobile, retail sectors are the key spenders.
Industry growth: The after-effects of GST implementation could be felt
by the business in the current year too, because of which the growth
prospects are not so buoyant. l

68 July 2019

STATE OF BUSINESS

Key challenges: Firstly, the overall OOH market is facing a huge cash crunch as a result of which a cyclic effect is
prevailing, affecting the business growth. Secondly, digital spends are having a huge impact on OOH industry and
big corporates are neglecting outdoors and choosing alternative options for advertisements and promotions at a
large-scale. The percentage rate of GST and the payment policy should be revised downward by the government to
boost the OOH market.

Expectations: The government should make a policy that the advertisers shall pay the tax amount to the agency
within a stipulated period of time that will enable the agencies to pay the media owners and vendors involved for
the job to be executed which will eventually help clear the payment of GST to the government within that timeframe.
This will eliminate the pressure borne by the agencies or the media owners or the vendors to pay the high taxes
and clear the payment on time.

Future of DOOH: Guwahati has not seen much of DOOH. Guwahati being a potential market, still needs to see some
growth and then stability would follow. l

‘OOH business will rapidly evolve in coming years’

Nitin Jain, Managing Director, Prodigy Communications and Marketing sees the advertising
paradigm changing, and OOH will have to align with the emerging advertising patterns

Current Business Scenario: Since one year the market seems to be very
stagnant. The national brands have become very conservative in spending
their budget on outdoors. Government sectors have been keen and have
shown considerable amount of increase in their spending in outdoors and
other IEC materials.

Revenue earnings: Some 30% outdoor properties were lying vacant all
throughout the year and 25% to 30% was occupied by the national brands
while the rest were used by the local brands and government advertisers.
Brands that were associated in the last six months are Vodafone, Sunsilk,
Rexona, Pernoid, ITC, Nimyle, Huggies, Hyundai, TVS, Tata Motors, Raymond,
Jockey, etc.

Key challenges: I believe the entire business model is in a transitory phase. The buying behaviour of the consumers
is different at present from what it used to be earlier. Consumers are now shifting to online purchase of goods. The
competition is hotting up and brands are having to cut down on OOH spends. A considerable portion of their budget
had shifted to digital publicity, mainly promotions through social media.

Recent projects: Currently we are working on several government projects like Swachh Bharat Mission, Atal Amrit
Abhiyan, Department of Income Tax, Saubhagya, etc. In these projects the main work was installing hoardings and
conducting 360 degree media campaign which includes roadshows, events, outdoor rally, street plays, puppet shows
etc. We were also fortunate to be appointed as the sole outdoor media agency for the entire Assam BJP hoarding
campaign.

Future of DOOH: The market for digital outdoor is still not popular in Guwahati. Although a few of them had started
but due to less demand from the advertisers which is mostly because of the high cost involvement and the frequency
of advertisement per day, DOOH seems to be uncertain. l

July 2019 69

SIMPLY CREATIVE

#AirtelThanks customers
with multiple offerings

The OOH campaign was executed by Milestone Brandcom

#airtelThanks, the recently launched campaign While TV and digital channels became the launch
by telecom giant Bharti Airtel, did rounds in the pads for the campaign, the brand gradually amplified
market over the past few weeks and was one of the it through an extensive presence in the OOH space,
most visible campaigns across all advertising mediums. leaving footprints at more than 1000 touch points
Launched as a mix media campaign, it was intended across 100+ markets for a period of 2 weeks. For a
to create awareness about #airtelThanks, a programme campaign like #airtelThanks that had multiple offerings
tailored to offer wide range of exclusive benefits to its for diverse target groups, stepping out of the home
customers. brought the brand under the sun to reap good fortunes.

70 July 2019

SIMPLY CREATIVE

caught the right audience at the right place.
While the content targeted at young college
goers and budding corporates was placed
around colleges, malls and corporate
hubs; the communication targeted at lower
income group was placed around mass
transit sites.

The medium helped the campaign reach a wider set The brand also reached its audience
of audience, while also tapping the ones with limited through a massive number of mass transit
access to the mainline advertising channels. media spots. Metro trains on prominent
routes in Delhi, Gurugram and Mumbai
Handled by Milestone Brandcom, the OOH campaign were branded, along with the stations. In
was executed with a twofold approach wherein the Mumbai Metro, network of digital screens
primary objective was to retain the brand’s premium- across the stations also ensured that the
ness and the secondary objective, to clearly position communication was well heard. Smart
the product offerings across different target groups. The branding in Mumbai Local further strengthened the
scale, visibility and the dramatic effect of OOH further reach.
helped to capture consumer attention in big numbers.
The OOH campaign was also backed by high visibility
Planned to be in sync with the mainline communication, media sites like BQS.
the OOH was executed with a neat segmentation that
Premium digital and static OOH positions at the airports
were used to communicate to the customers, with
a subtle hint of the brand’s premium-ness. Several
palpable innovations were also executed in Delhi
and Mumbai that contributed largely to the campaign
success. l

July 2019 71

SIMPLY CREATIVE

Sony Bravia OLED
recreates ‘Stadium Feel’

The innovation adjacent to the Kochi Metro pillars in Edapally was executed
by Zero Degree

Targeted at mass and

cricket enthusiasts, the

month-long campaign

was aimed at shooting

up the sales volume of

large screen TVs through

enticing offers on display.

Commenting on this
innovation, Dany Antony,
Managing Director of Zero
Degree shared, “It was a
massive effort covering the
whole pillar with grass mat.
Also, instead of using cut-
outs, we have introduced
mannequins to create the
real feel of cricket.”

Sony India lined up super exciting offers for cricket Sachin Rai, Head of BRAVIA
fans during the ICC Cricket World Cup season for business, Sony India
its large screen TV line-up. The offers were promoted shared, “More and more
through a 360 degree campaign with the OOH innovation people want to view cricket
being around the concept of ‘LIVE THE STADIUM FEEL.’ through the most immersive experience possible and we
are sure that with our Sony BRAVIA TVs, we will provide
Ideated by Mahesh S Raj, Sales and Marketing Head, an on-ground like match viewing experience to cricket
Kochi-based Zero Degree and Joji Antony, Trade lovers. We are committed to offering Sony’s premium
Marketing Incharge, Sony, Kerala, the innovation is built experience to the largest possible base of cricket fans
around a larger-than-life live feel of cricket created on and are offering easy finance, EMI and cashback offers
the metro pillars of Edapally Bridge in Cochin and a few to enable more customers to choose a Sony this cricket
electronics stores across cities in Kerala, driving impact world cup season.” He further informs, “Over the last
across audiences. few years, we have been honored to be the first choice of
all cricket and sports fans in India. With our impressive
television line-up backed by consumer promotion offers
and marketing campaign, we aim to double our sales of
large screen television this cricket world cup.”l

72 July 2019



SIMPLY CREATIVE

A different ball game

Mastercard gives children undergoing cancer treatment time with the
Brazilian soccer team

In a unique initiative aimed at offering support and treatment at the Hospital de Amor, in Barretos (SP),
joy to children undergoing cancer treatment in Brazil, and transmitted live, through an LED screen, all their
Mastercard, in partnership with Hospital de Amor, the reactions. At the other end, inside the hospital, the
largest philanthropic oncology institution in Brazil, children could experience some of the excitement of
helped the children enjoy the virtual live excitement being a player escort and being "inside" the field.
of entering a soccer field with their idols. Mastercard,
the official sponsor of Brazil's soccer teams, with the "Entering the field with one of the stars of the Brazilian
help of telepresence technology, enabled the children National Team is a unique experience for every child, it
to have an on-field experience with the help of robots is unforgettable. In Mastercard’s unprecedented action,
during the friendly soccer match between Brazil and we are making true the dream of those young people
Honduras, in the city of Porto Alegre, Brazil. who cannot be here. It is a way to contribute a little at
this moment, with strength and positive energy," says
Robots the size of a child joined the Brazilian soccer Giberto Ratto, Brazilian Football Confederation (CBF)
team players, representing two boys undergoing Marketing Director.

74 July 2019

SIMPLY CREATIVE

To develop this project, created by Mastercard with
WMcCann’s and MediaMonks’ collaboration, there
were many challenges, both technical, and operational.
Due to the uneven surface of the field, it was necessary
to develop robots capable of walking on the grass,
dealing with obstacles and resistant to rain. In addition,
streaming software developed especially for the action,
had to handle possible interferences in the radio
frequencies and TV transmitters, because the robots
are remotely controlled.l

Errata

Col 2, pg 70 of Outdoor Asia June edition to be read as:
The hoarding employed an interesting and innovative concept. When users captured it on their mobile phones to post Instagram
stories, the OOH actually came alive with the unfolding of the story showcasing a person skating, along with other elements from
the hoarding which also got animated in real life. This unique Nite Jogger hoarding series thus engaged consumers to interact with it
like a ‘flipbook’ and extended it to social media, creatively combining interesting aspects of both OOH and social media. Prior to this,
the brand had executed another outdoor innovation in Mumbai to highlight the shoe feature -- coming alive in the dark. Keeping the
urban skyline as a backdrop, the reflectors were layered over the creative display, similar to the one on the sneakers. These creatives
were placed strategically at high traffic junctions in JVPD junction of Juhu in Mumbai that caught the attention of the people during
the day. The creative came alive in the dark. It was executed by Kinetic India
The error is regretted

SIMPLY CREATIVE

Colors Cineplex
redefines entertainment
at Nauchandi Mela

The space offers unique amenities and entertainment options to engage
audiences and build experiential recall in Meerut

Bringing some relief to the power starved city of Meerut mobiles while watching movies. Also mobile charging
is Viacom 18 with the launch of Uttar Pradesh’s first units with contextual messages will be installed at
solar-enabled theatre, the Electro COLORS Cineplex at strategic points across the mela ground. In addition to
the Nauchandi Mela this year. With a promise to provide this, viewers can also enjoy local flavors and experience
unceasing entertainment, the brand with this initiative various fun and engaging activities including a giant
enhances its focus on community initiatives while wheel ride, participation in Bollywood quizzes and
creating a unique entertainment zone. mimicry contests whilst at the mela. Winners will be
Electro COLORS Cineplex is an enclosed theatre picked hourly and showcased on big screens put up
equipped with solar panels and comfortable seating across the mela.
to facilitate non-stop and on-the-go entertainment. Sapangeet Rajwant, Senior Vice President – Marketing
The movie showcase list includes some of the biggest at Viacom18 said, speaking about the initiative,
Bollywood blockbusters including Boss, Mary Kom, “Nauchandi Mela is one of the Uttar Pradesh’s biggest
Bazaar, Saheb Biwi Aur Gangster Returns and others. social gatherings and accounts for lakhs of footfalls
The space also offers facilities like solar-powered every year. It opens new doors of opportunities for
mobile charging units for audiences to charge their brand building and Colors Cineplex, having revived
its brand identity recently, will get an extra nudge to

76 July 2019

SIMPLY CREATIVE

establish itself as a premium
entertainment destination.
Solar built Electro theatre
is our endeavor to build a
strong brand positioning
and ensure greater visibility
through newer innovations.”
The channel has also
planned a robust social
media outreach to ensure
more footfalls for the
screenings. Users can win
the Golden Sofa ticket by
simply clicking a selfie with
the Electro theatre logo
and upload it on social
media or WhatsApp and use
#ColorsCineplex. Before entering the theatre, people can get enrolled with Cineplex through WhatsApp and stay
updated with the daily show information and promo videos.
As an extension to the activity, they are also on a lookout for ‘Nauchandi ka hero’ and ‘heroine’ where users can
also upload fun videos mimicking iconic Bollywood film dialogues or by recreating a popular hook step and post it
on social media or send it to the assigned number on WhatsApp. Along with this, the initiative will also be promoted
locally through OOH and announcements. l

July 2019 77

SIMPLY CREATIVE

Redmi’s OOH presence
‘Note Kia Jaye’

The campaign was planned and executed by OMI

Leading smartphone brand Xiaomi went big on OOH for
its new handset Redmi Note 7 Pro launch campaign.
In association with, Outdoor Media Integrated (OMI), the
OOH Agency arm of Laqyshya Media Ltd., the campaign
‘Note Kia Jaye’ was launched to ensure that the launch
received maximum visibility using a strategic OOH plan. The
campaign featuring Ranveer Singh displays the Redmi Note
7 Pro, highlighting its powerful 48MP camera along with
representing Xiaomi’s founding philosophy — innovation for
everyone. The team’s approach was to design an aggressive
strategy on the most relevant OOH pockets.

OMI used its proprietary tool ‘SHARP‘ which utilises effective strategy and optimizing our resources. Each media
Machine Learning to deliver AI optimied recommendations unit amplifies the brand’s communication and is successful
where the media units were collated basis TG specific in bringing out the campaign message. The teams came
touchpoints. The plan included the media assets with a together and strategically planned the campaign using
blend of standalone sites and some cluster sites with the SHARP and the result is out there for everyone to notice.”
aim to break the clutter. Speaking on this, Karan Shroff, Head – Brand Marketing,
‘Note Kia Jaye’ campaign has been live for over a month Xiaomi India said, “At Xiaomi, we ensure that each marketing
at over 200 premium media assets including billboards, campaign is simple, with local insights and highlights the
wall wraps, FOB media, gantries and Metro pillar media, KSP of each product. We wanted to ensure that the KSP
in key cities – Mumbai, Bangalore, Delhi NCR, Hyderabad, which is the 48MP beast gets the most optimized visibility
Kolkata, Chennai, Ahmedabad, Pune along with some across all sites. The campaign for Redmi Note 7 Pro has
Tier 1 and Tier 2 markets like Jaipur, Coimbatore, Patna, got a very good impact on OOH. The OMI team devised a
Chandigarh, and Kochi. media plan that helped us get good visibility and TG apt
Speaking on the campaign success, Naresh Bhandari, COO, locations.”l
OMI, Laqshya Media Ltd, said, “We are extremely happy to
have offered a No-Miss visibility OOH for Xiaomi by using

78 July 2019

SIMPLY CREATIVE

#LEJAYENGE kicks off on
wheels

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and
buses across metros, riding on the ICC Cricket World Cup 2019 wave

Even as the ICC Cricket World Cup 2019 (CWC) fever
catches on, India’s leading sports broadcaster Star
Sports engaged with cricket fans in the new campaign
#LEJAYENGE on transit media deploying auto, cabs
and buses at prominent locations across Mumbai,
Bengaluru, Delhi and Kolkata. The #CricketKaCrown,
campaign kicks off its first phase on autos and cabs
in metros with drivers holding placards stating ‘LE
JAYENGE’ and inviting passengers to ride with them
to their destination, a direct contrast to the regular
practice of commuters having to wave for the autos to
stop and negotiate the fare.
During the campaign, auto drivers and passengers were
encouraged to talk to each other while commuting,
which resulted in conversations around the ICC CWC
and highlighted anticipation over India bringing back the
#CricketKaCrown. The second phase of the campaign
was kicked off on June 5th in Mumbai where India
started their World Cup campaign against South Africa.
The campaign was executed on BEST buses where the
drivers of the buses were holding placards stating ‘LE
JAYENGE’ and offered free rides to passengers across
three prime routes in Mumbai.l

July 2019 79

EXHIBITORS

Meet the
Exhibitors at

OAC 2019

BOOK MY SHOW - ADS CAN IMAGE MEDIA TECH

Gr. Floor, Wajeda House, Gulmohar Plot No.53, Survey No. 66,
Crossroad 7, Waliv Image, Vasai East Palghar-401208
Juhu Scheme, Andheri (W) 9621064088
Mumbai-400049 [email protected]
9324661889 www.canimagemediatech.com
[email protected]

ENKON PVT. LTD. EVERGLOW LED DISPLAY SYSTEMS
234, Neo Corporate Plaza, Ramchandra
32 Pramatha Choudhury Sarani Lane Ext., Malad (W) Mumbai- 400 064.
Kolkata, West Bengal-700053 Maharashtra, India
9831039879 Mob: 9892111636
[email protected] Tel : + 91 22 2881 4000 / 4100
www.enkonooh.com [email protected]
www.everglowled.com

GARUDA ADVERTISING PVT. LTD. INDIAN ROAR LLP JYOTI DISPLAY PVT. LTD.
Ground floor, Plot No. 4, Lane No. 2, Unit No. 13/A, Dalmill Compound,
Westend Marg, Saidulajab New A-6 Juhu Heavens Near Iskon Near Sneha (Bharat) Petrol Pump,
Delhi-110030 Temple Opp. Tata Motors, Pelhar
9888170000 Juhu Mumbai 400049 Nallasopara(E) Mumbai-401208.
[email protected] 9220601860 9167397805
www.garudaadv.com [email protected] [email protected]
www.indianroar.com www.jyotidisplay.com
80 July 2019



EXHIBITORS

LAQSHYA MEDIA PVT. LTD. LOCAD PTE. LTD.
8 UBI Road 2, #08-10, ZERVEX,
Laqshya House, Society Road Singapore 408538
Saraswati Baug Next to Rameshwar Temple 3rd Floor, N - 116 Panchsheel Park,
Jogeshwari East Mumbai-400060 New Delhi - 110017.
9967540368 022-33086666 Tel: + 91-11-26498187,88,89
[email protected] Mob: + 91 9811298458
[email protected]
www.locad.net

MOVING WALL INDIA PVT. LTD. NINJA MEDIA CREATIONS

First floor, Pkuppuswamy Complex, 4/10, East Banu Nagar, Main Road, Pudur
34/7, Rajabather Street, T Nagar Ambattur, Chennai-600053 Tamil Nadu
Chennai-600017 9551623274
9944448776 [email protected]
[email protected]
www.movingwalls.com

ORIGINS PHOTOELECTRICITY CONSORT PIONEER ALUMINIUM PVT. LTD.

PVT. LTD. Plot No.6 12/2, Indraprasth Estate No.1
Sector 37, Mathura Road, Faridabad
B-10, Sector -88, Haryana-121003
NOIDA, (UP) 201301. 9810118196
Tel : 0522-243231400 [email protected]
Mob: 9839177000 www.promoflexindia.com
[email protected]
www.origins.co.in

SIGNEXT DISPLAY SYSTEMS SINEX SYSTEM PVT. LTD. XTREME MEDIA PVT. LTD.
PVT. LTD.
C-434, Turbhe MIDC, Indira 3A, Eswaran salai, Karappakam, B-29, Shri Ram Industrial Estate
Nagar, Near Bagade Eng. Navi Chennai-600097, Tamil Nadu Wadala west
Mumbai-400705 9840744381 G.D. Ambedkar Road
9167272382 [email protected] Mumbai-400031
[email protected] www.sinexsystems.com 8419975634
[email protected]
82 July 2019



Digital Printing Ellora Outdoor Sigma Trade Wings LLP
D.44/1, Rampura , Varanasi-01 D-165, Faizabad Road,
Macromedia Digital Imaging Pvt. Ltd. Tel: 0542-2455369 Indira Nagar, Lucknow- 226016
Plot No. 23B & 24, IDA, Phase V, Cherlapally, Mobile: 9415227781 Tel. 91-9415501902/3/4/5/6
Hyderabad 500051. Telangana Email: [email protected] Email. [email protected]
Tel: 040 27268888/27267777 www.stw.co.in
Email: [email protected] India Outdoor Advertising
426,4th Floor, Nirmal Lifestyle Corporate Supreme Advertising & Associates
Pacific Digital Center,LBS Marg,Mulund West, 302,303, Bhikaji Cama Bhawan 11,
Unit-A, Bajsons Industrial Estate, 40, Mumbai 400080, Maharashtra Bhikaji Cama Place, New Delhi 110066
Cardinal Gracious Road, Near Cigarette Tel: +91-9821238880 Mobile: +91-9818499780
Factory,Chakala, Andheri East, Mumbai - 99. Email: [email protected] Email: [email protected]
Tel: 022-49222222
www:pacificdigitalprint.com LeafBerry Outdoor Advertising Uni ads Limited
SCF 42 F,2nd Floor BRS Nagar Market, Uni House, 7-1-212/8, Shivbagh, Ameerpet,
Vijas Digital (India) Pvt. Ltd. Ludhiana 141001 Punjab Hyderabad - 500 016. India.
Vijas House, C-1, Cama Estate, Walbhat Tel: +91 9915100911 Phone: +91-040 23730325 / 23730571
Road, Goregaon (E), Mumbai - 63. Email: [email protected] Fax : +91- 040 23730999
Tel: +91-22-4068 3700
www.vijasgroup.com Media On Track The Untitled Advertising
A-25, Shahi Hospital Road, Jangpura-A, Brijesh Solanki
Material Bhogal, New Delhi- 14. Tel. 011 47100200 203 Sidcup tower, Racecource,Vadodara.
Email. [email protected] Tel: 02652343686, 09409152255
Taneja Technocom-WYTE www.mediaontrack.co.in 09428273686
D-52, Jhandewalan, Flatted Factory Email: [email protected]
Complex, New Delhi 110055 Mittle Sons Media Associates LLP
Tel: 011-43564991 15-A, Everest Building, 156 Tardeo, U S Advertising
Mob: 9810747472,9312236639 Mumbai - 400 034. 3C/8, New Rohtak Road, Opp Liberty Cinema
Email: [email protected] Email: [email protected] www.msma.co.in Karol Bagh, New Delhi-110005
Mobile:9 811243050 9999974231
Media Owner Orango Solutions Email: [email protected]
#107-D, Lawrence Road, Amritsar-143001 Website: www.usagencies.in
Adworld Punjab. Mobile: 9872222222 Vritti i Media
301,Navneet Plaza [email protected] www.orango.in Mob: 95610 68555
5/2,Old Palasia, Indore 452 018 Email: [email protected] [email protected]
Tel: 731-2560301, 7725888899 Prakash Arts Pvt. Ltd. www.vrittiimeida.com
Email: [email protected] P.B. No.406, Museum Road, Governorpet,
www.adworldoutdoors.com Vijayawada – 520 002. Zero Degree
Tel: 0866 2578113 15/735/736, Near Daya General Hospital
Art Cottage Advertising (Pvt) Ltd. Email: [email protected] Shornur Road, Thiruvambady P.O
H.B Road, Ranchi- 834001 Jharkhand www.prakasharts.com Thrissur, Kerala - 680 022
Tel. 0615 3294044 Tel: 0487-2327830/ 2327832
Email. [email protected] RD Outdoor Media Pvt Ltd www.zerodegreegroup.com
www.artcottageadpl.com 363/289 Chak Zero Road Infront of Bus
Station, Prayagraj 211003. UP Mounter
Anant Publicity Pvt. Ltd. Mobile: +91-88261 89609
SGK House, 14-B Kailash Park Colony, 9355 97074 SRS Publicity
Indore 452 001. Email: [email protected] D-92, Abul Fazal Enclave, Jamia Nagar,
Mob: 9826381245, 9424813456 New Delhi-110025
E-mail:[email protected] Sapphire Media Services Email: [email protected]
www.anantpublicity.com D-36,Opp.DLF Prime Tower Mobile: +91 9810987245,9910467198
Okhla Phase 1, New Delhi 110020
Brite Neon Signs Pvt. Ltd. Mobile: +91-9992551111 Printing Material
102, Centrum Mall, First Floor, [email protected]
Near Sultanpur Metro Station, Silver Sign Pvt. Ltd.
M.G. Road, New Delhi - 110 030. Shobha Publicity MLB House, 3E/8, Jhandewalan Extn.
Tel: +91 85274 87867 9, Shanajaf Road Hazratganj, New Delhi- 110055. Tel. 011 43537777
Email: [email protected] Lucknow 226 001. Email. [email protected]
Mob: +91- 9415005857/9838503352/ www.silversignindia.com
Century Business Pvt Ltd 9198558000
108,Emarat Firdaus, Landline: 05224009829 Sign Maker
Exhibition Road, Patna 800001 Bihar Website: www.shobhapublicity.com
Tel: +91- 7544003300 Email: [email protected] Pioneer Aluminium Pvt. Ltd.
Email: [email protected] Plot No. 6, 12/2, Indraprastha Estate no. 1,
Signpost India Sec-37, Faridabad, Haryana- 121003.
84 July 2019 C, 5th Floor, Poonam Plaza, Palm Road Ph. 91- 9810118196, 9650703569
Civil Lines, Nagpur, Maharashtra - 01. Email. [email protected]
Tel: 0712 2536333/ 9823050333 Web. www.promoflexindia.com
Email: [email protected]

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88 July 2019





July 2019 91