SumUp_Guides2019Jun_Tone & Voice 1.1

 Widows and orphans

A widow is a line of text that falls at the start of the next page or
column. Avoid them at all costs.

An orphan is a single word, or part of a word, that falls on the next
line. Avoid them at all costs.

X​ The Air Register will be released by the end of the
year.

√​ The Air Register will be released by the end of the year.

Get involved

This is a living, breathing document that's meant to grow.

If you have something you’d like to include, talk to others and
create an easy-to-read rule. Send it to [email protected], who
will review it with her team for inclusion in this guide.

Index

Abbreviations and acronyms
Ampersands (&)
Bullet points
Capitalization
Calls to action (CTA)
Closes
Collective nouns
Contractions
Currency
Dashes
Dates and years
Emojis
Emoticons

Exclamation marks
Full stops
Hashtags
Headings
Hyphens
Italics
Jargon
Log in vs login
Mentions
Merchants
Names
Numbers
Numbered lists
Oxford comma
Paragraphs
Products
Quotation marks
Slang
Slashes
Signatures and sign offs
SumUp
Spelling
Technology
Time
Titles
We/our/us
Widows and orphans