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A better way to get paid.

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I SumUp Brand Book 2018

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II Executive summary

Content

III SumUp Brand Book 2018

01 Introduction 12
02 Who we are & what we do 19
03 For whom we thrive 24
04 Key contacts 42

IV Table of content

01 SumUp Brand Book 2018

01 Introduction 12
Our manifesto 14
Message from CEO 18

02

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Our manifesto

We believe in the everyday hero. Those
their passion and the resilience to reali
anyone should be able to start their ow
company, we provide small businesses
de-hassle their lives and connect with
aim at developing an ecosystem aroun
hundred of thousands of businesses t
allow them to focus on what they love
Their success is our success.

01 SumUp Brand Book 2018

e who have the courage to follow
ise their dream. We believe that
wn business. As a financial technology
s with powerful tools to thrive,
their customers. At SumUp we
nd payments, in partnership with the
that trust us. We empower them and
to do.

02 Introduction Our manifesto

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01 SumUp Brand Book 2018

02 Introduction Message from CEO

Message from CEO

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01 SumUp Brand Book 2018

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Daniel Klein

02 Introduction Message from CEO

01 SumUp Brand Book 2018

02 Who we are & what we do 20

What drives us

How we see the world 22

Vision & Purpose 24

The way we grow

Timeline of Sumup 30

Our territories 32

02