A better way to get paid.
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I SumUp Brand Book 2018
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II Executive summary
Content
III SumUp Brand Book 2018
01 Introduction 12
02 Who we are & what we do 19
03 For whom we thrive 24
04 Key contacts 42
IV Table of content
01 SumUp Brand Book 2018
01 Introduction 12
Our manifesto 14
Message from CEO 18
02
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Our manifesto
We believe in the everyday hero. Those
their passion and the resilience to reali
anyone should be able to start their ow
company, we provide small businesses
de-hassle their lives and connect with
aim at developing an ecosystem aroun
hundred of thousands of businesses t
allow them to focus on what they love
Their success is our success.
01 SumUp Brand Book 2018
e who have the courage to follow
ise their dream. We believe that
wn business. As a financial technology
s with powerful tools to thrive,
their customers. At SumUp we
nd payments, in partnership with the
that trust us. We empower them and
to do.
02 Introduction Our manifesto
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01 SumUp Brand Book 2018
02 Introduction Message from CEO
Message from CEO
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01 SumUp Brand Book 2018
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nunc sagittis id. Aene id. Aenec eget quam quam pellentesque, ullamcorper odio nec,
pellentesque, ullamcorper odio nec, viver- viverra mauris. Maecenas porta, massa non
ra mauris. Maecue, ullamcorper odio nec, consequat pellentesque, quam lorem tm,
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Daniel Klein
02 Introduction Message from CEO
01 SumUp Brand Book 2018
02 Who we are & what we do 20
What drives us
How we see the world 22
Vision & Purpose 24
The way we grow
Timeline of Sumup 30
Our territories 32
02