GSK Independent Medical Education
What is proactive IME? Why do we do it?
• Independently-created educational initiatives • To support organizations who
for HCPs in disease areas where there is independently develop high quality
patient need and mutual scientific interest medical education programs
• GSK supports IME through providing grant • To maximize the reach to HCPs and
funding impact on patient care
• Support is at arm’s-length – no influence on
logistics, education development, or selection
of participants
IME? Wh
What is proactive How do we do it? y do we do it?
How do we do it? GSK HCPs
• Establish an annual budget to ensure sustainability
• Pre-determine and publicize areas of therapeutic interest
• Communicate two calls for proposals (Spring and Fall)
• Evaluate proposals against approved selection criteria