SURVEY RESEARCH-MAMEE 1 (1)

NAME :DAKSHAYINI SELVAKUMAR (09DRG20F2032)
NUR EZLIN FARHANA BT SALIM (09DRG20F2002)
AININ SOFIYA BT ASMADI (09DRG20F2024)

CLASS: DRG3A
LECTURE: MISS EDZREEN SYAHIRA
SESSION: 1 2020/2021

Table of Contents

01 02 03

Company’s Profile Logotype or Color identity

trademark

04 05 06

Letterform identity Problems identified Conclusions

MAMEE is a Malaysian based company with
interests in the manufacturing, marketing and
distribution of snack foods, beverages, and
other products, that exports to around 100
countries internationally under the slogan "A
World of Good Taste" and is very popular in
areas like Singapore, Indonesia and Australia.
As of 2015, the company headquarters is in the
Air Keroh Industrial Estate in Malacca, Malaysia
and it has an office in Subang, Selangor. As of
2008, it has its registered office in City Plaza in
Johor Bahru. It distributes the Mister Potato and
Mamee Noodles brands.

COMPANY’S NAME

Mamee’s begin in 1971, when To represent the person with
founder Dato Pang Chin Hing whom a child has the strongest
and his partner opened a small emotional connection .
manufacturing plant in Melaka .

Trade name: MAMEE

Type: Private Limited Company

Industry: Food processing, snack, dairy products

Founded:1971; 51 years ago

Headquarters: Ayer Keroh Industrial Estate, Ayer Keroh, Malacca, Malaysia

Areas served: Worldwide

Key people: Pang Chin Hin, Chairman,Pang Tee Chew, Chief Executive Officer and Managing Director

Pang Tee Nam, Chief Operations Officer

Products:Dairy products, confectionery, bottled water, snack, beverage

Revenue :RM 411.57 million (2009)

Net income:RM 44.38 million (2009)

Total assets: RM 294.45 million (2009)

DATO PANG CHIN HIN ORGANIZATION CHART
Executive Chairman

YAM TUNKU OSMAN DATO MOHD NIZAM BIN PN ROZANA BTE TAN SRI
AHMAD ABD RAZAK DATO HAJI REDZUAN

Non- Executive Vice Non- Executive Director Non- Executive Director
Chairman
DATO DR
DATO PANG TEE CHEW SHAMUGHALINGAM A/L
Group Managing Director
MURUGASU
DATO PANG TEE NAM Non- Executive Director
Executive Director

VISION MISSION

To be leading To spread
regional food happiness &
company that excitement
through food
is loved & experiences
trusted by all .

BISCUITS

SNACKS BEVERAGES

PRODUCT CULTURUS
PROVIDED MILK

NOODLES

SERVICES

The products can be purchased through the
applications .

TARGET AUDIENCE MARKETING
AREAS

The main target for
Mamee are from all
the age group and the
marketing areas will
be especially at all the
groceries or near by
shops .

LETTERFORM
IDENTITY

This company use sans serif fonts to represent the
company’s name . It was very simple and easy to understand
.Everyone including children are easy to spell and pronounce
it .

PROBLEMS
IDENTIFIED

PROBLEMS
Mamee have to face a problem with the environmental issues where the
majority of the company product packaging is using a plastic .Nowadays
government and majority of the country in this world are trying to reduce
the usage of plastic bag in order to keep the health environment due to the
plastic are very difficult to be destroy.

COLOR IDENTITY

-Consumers see color much faster
than seeing shape or form.

-Color is an element that was first
seen when the product is in display

place.

-Color with high reflectivity will be
more visible from a distance and it is

recommended by most of the
packaging.

-Colors contrast factors to colors of
other support should also be
considered.

RECOMMENDATION TYPE
• Traveling pack
• New design • Normal instant
• New type of packaging noodle
• Packaging is
• Instant noodle in
IMPORTANT cup
• To attract customer to
• Instant noodle in
buy the product bowl

MATERIAL DESIGN
• Easy to • Design packaging

use TYPE
Soft/Rough
Font/writing
• Normal instant noodle
• Instant noodle in cup
• Instant noodle in bowl

DEMOGRAPHIC

Demographic segmentation divided the market into different various of
segments that are age and gender. On the other hand, consumers no need
to concern about income problem because it is cheaper than other snacks
and we confirm that everyone could afford the price of Mamee Monster
Snek.

Strengths SWOT Opportunities
Mamee Double Decker has
achieved many awards and Nutrigen has long been in
certificates previously such as Malaysia and received
Halal and SIRIM certification,
ISO 9002 and China Award encouraging response from
customers. Nutrigen Mamee
certificates. In 2003, this Double Decker was exported
company was awarded the to foreign countries such as

chief Minister Award for Asia countries, such as
“Promising Local Company Hong Kong and Brunei.

Award” in recognition of Threats
MDD’s contribution to local
Mamee Double-Decker facing
industries the rival branding such as

Weaknesses Vitagen, Solivite and Yakult that
occupy significant shares of the
The company realise that culture milk in Malaysia. These
external market forces, companies have the advantage
largely increase of
of familiarity with dietary and
competitor factors and the cultural preferences along with
change of consumer sophisticated, locally tailored
behaviour that may be
affecting this issue. marketing and packaging.



CONCLUSION

In conclusion , although Mamee had difficulties during the business process
it is still able gain love in everyone’s heart .Mamee is always well known
corporate company in Malaysia .It is also making new products since the
consumers begin to increase .Mamee is also a product which has a HALAL
tag and it is able to use by all the muslims and non muslims.We love Mamee
and we also should support our local product as a Malaysian’s citizen .