Advance SEO & Freelancing

Advance SEO Course Content

------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Description: 

SEO- Search Engine Optimization is one of the biggest parts of the Digital Sales and 
Marketing Department. In general, SEO is the marketing of online-based websites or 
businesses on Google or other search engines. 

WHO CAN JOIN- 
Students should have a sound knowledge on the basics of Search Engine Optimization 
(both On-Page & Off-Page) and Social Media (Google+ and others) 
 
With the skills learned here you can:  

★ Start and Grow your own online business 
★ Build a website, no coding required! 
★ Conduct SEO to increase ranking of your site in Google 
★ Get a job as a Local SEO Expert 
★ Sell and Promote your products online 
 

Total CLass: 30 
Class Duration: 2 hours 
Cours Duration: 2 months 
Class Schedule: 3 days in a week 

2

*Course Outline* 

 

Class 1: Foundation Concepts On SEO: 

 
❖ What is Search Engine 
❖ What is SEO, why need seo for websites? 
❖ SERP- Search Engine Result Page 
❖ How search engines work 
❖ Google VS Other 
❖ Top Ranking Factors 
❖ Common Words in SEO 
❖ The Complete SEO Guide - Most Important Part (4 Easy Steps SEO Method) 
❖ Why can’t the search engines figure out my site without SEO? 
❖ What is Niche & How to select Niche 
❖ Understanding different types of Niches 
❖ Can I do SEO for myself or my business?  
❖ Targeting Audience to Obtain the Maximum Output. 
❖ Understanding authority, trust, branding & exposure. 

Task 1: ​Identify Google Robots and know how they works 

Class 2. Basic Website Optimization: 

❖ Html Basic Structure 
❖ How website should look like from Marketing point of view 
❖ Understanding Cms, Which one is better for SEO 
❖ Content Structure & Presentation 
❖ Basic Search Query 
❖ Understanding Google Search setting 
 
❖ Task 2: Create an HTML Documents and analyze a website structure, list 5 cms 

 
 

3

Class 3: Topic Selection And Keyword Research and Content Finding 
 

❖ Planning & Getting Prepared 
❖ Understand Google Local Pack and One Box Results. 
❖ Collect Business information before starting the project. 
❖ Knowing Your Target Audience & Website Goals 
❖ Product or Service Keywords & Brand Keywords 
❖ Modifier Keywords & Entity Keywords 
❖ Geographic Keywords & Demographic Segmented Keywords 
❖ Call to Action Keywords, Educational Keywords, B2B Keywords & B2C Keywords. 
❖ Brainstorming Keywords or Targeted Phrases for your Business 
❖ Find global search volume for your target keyword 
❖ Find country based/local search volume for your target keyword 
❖ Find the competition of the keyword (Hard/Medium/Low) 
❖ Understanding Keyword Rich Domain or EMD concept in SEO 
❖ Keyword Research Tools & Process 
❖ Finding Keywords You Are Already Ranking or New Keywords For Your Business 
❖ Selecting Final Keywords 

 
Task 3: ​Create account in keyword revealer, Do Keyword research for any niche 
 

Class 4: SILOS-how to build a website silo architecture: 
 

❖ Where those keywords go on a page in a website 
❖ Primary Keyword 
❖ Secondary Keywords 
❖ Supporting Keywords 
❖ Final Silos 
 
Task 4: Create a demo silo structure 
 

Class 5: WordPress Website Create & SEO 

❖ Domain Name Selection Process 
❖ Introduction of cPanel 
❖ Domain pointing to hosting server 
❖ Adding domain on cPanel using (Addon Domain) 
❖ WordPress Installation 
❖ Introduction of WordPress Dashboard 

4

❖ WordPress Page, Post & Category 
❖ WordPress Theme Customization 
❖ Create a Complete Website  
❖ WordPress Page Optimization 
❖ WordPress SEO Plugin install and setup 
 
Task 5: install and setup wordpress 
 

Class 6: On-Page Optimization: 

 
❖ Rankmath Setup 
❖ Open Graph setup, select logo & images 
❖ Title Tag Optimization 
❖ Meta Tag Optimization 
❖ URL/Permalink 
❖ Heading Tag 
❖ Anchor Text Optimization 
❖ Internal and External Links 
❖ Image Optimization 
❖ keyword prominence 
❖ Complete Rank Math Setup and optimization 
❖ Content Optimization 
❖ Understanding Keyword Stuffing as a Bad SEO practice 
❖ Knowing about the Bounce Rate concept and how it impacts SERP 

 
Task 6: Find Contents and Rankmath setup, content optimization 
 

Class 7: E-COMMERCE SEO 

 
❖ Title Tag Optimization 
❖ Heading Tag & Meta Tag Optimization 
❖ URL/Permalink 
❖ Image Optimization 
❖ Category content Optimization 
❖ Product optimization 
❖ FAQ content Optimizations 

 

Task 7: Analyze an Ecommerce website with Full Audit 

5

 
Class 8: Technical SEO- Website Responsiveness: 

 
❖ What is Website Responsiveness 
❖ Optimizing your site for Mobile Devices 
❖ Understanding Mobile Friendliness & its Benefits 
❖ Testing your website for Mobile Friendliness 
❖ Knowing the importance & necessity of AMP for your website: 
➢ What is AMP 
➢ Examples of AMP 
➢ How does AMP Work 
➢ Why should you use AMP for your website 
➢ Setting up AMP for your WordPress website 
➢ Testing/Validation of your AMP setup 
➢ Submitting AMP URLs for Indexation 
➢ Testing your AMP Page Speed 

Task 8: install plugin and Test Amp 
 

Class 9: Technical SEO- Create Schema Markup With Details:  

❖ What is schema, how schema work, types of schema Markup 
❖ Setup and test Advanced Rich Snippet with sitelink search box 
❖ Kk Star Rating setup 
❖ Organization & Website Schema Markup 
❖ Review, Product & Offer Schema Markup 
❖ FAQ Schema Markup 
❖ Article Schema Markup 
❖ Local Business Schema Markup 

 
Task 9: Create Schema For a Website, and test this schema 
 

Class 10: Technical SEO- Server Response & Understand “Status Codes” 

❖ Understanding HTTP Response Status 
❖ Knowing how Client, Server & Response works 
❖ Informational, Successful, Redirects, Client & Server Error Response Codes 
❖ Understanding the importance & fixation of important Status Codes  
❖ Detailed understanding of 200,301,302,304,401,403,404,500,503 & 504 
 
Task 10: By Using SEO Tools, understanding server response code 

6

Class 11: Technical SEO- Website Page Speed Optimization: 
 

❖ Knowing what Website Speed is and how Page Speed impacts SEO 
❖ Understanding the factors that help to increase Page Loading Time 
❖ A clear teaching on File Compressions, Minification of CSS, Javascript or HTML 
❖ Reducing of Redirects, Remove render-blocking Javascript 
❖ Improve Server Response Time & understanding Browser Caching 
❖ Using CDNs & proper optimization of Images 
❖ Smush Pro & Wp Rocket Setup 
 
Task 11: By Using SEO Tools, understanding server response code 
 
 

Class 12: Technical SEO - Improve & Adjust your Technical Optimization: 
 

1.Robots Txt 
 

❖ What is Robots Txt 
❖ Why we use Robots Txt 
❖ How to check a Robots.txt file of a website 
❖ Knowing the Basic format of Robots.txt 
❖ Practical Session - Creating, Adding & Editing Robots.txt file for your WordPress 

or Non-Wordpress sites 
❖ Knowing the Bot Names of major Search Engines 
❖ Understanding Crawl Delay 
❖ Practical Session: Using the Search Console to Check & Change Robots.txt 
❖ Learn to BLOCK Specific Pages 
❖ Understand how Robots.txt works on Subdomain and Root Domain 
❖ Sitemap Management via Robots.txt 
❖ Understanding how to Allow or Disallow subdirectories, certain files, webpages & 

URL Patterns using Robots.txt 
❖ Robots.txt Know Hows 
  
2. SiteMap 
❖ Understanding what an XML Sitemap is and how Sitemap works 
❖ Pages to include in your XML Sitemap 
❖ Creating Sitemap for other Media Properties of your Site 
❖ Adding Sitemap to Google Search Console 

7

3. Google SiteLink 
 

❖ What are Sitelinks 
❖ Importance of Google Sitelinks 
❖ Learn the 6 Steps to generate Google Sitelinks for your website 
  

Class 13: Technical SEO - Improve & Adjust your Technical Optimization: 
 

4. hreflang​ - clarify the lingual and geographical targeting of a website 
  

❖ What is hreflang 
❖ SEO benefits of hreflang tags 
❖ Learning the implementation process of hreflang tag 
❖ Hreflang’s Ranking Effects 
❖ eUnderstanding the differences between hreflang & Canonicalization 
  
5. Fixing CANONICAL ISSUES 
  
❖ Knowing about Canonical Tag and its usage 
❖ Importance of Canonical Tag 
❖ The basics of Canonical Tag implementation 
❖ Practical Session: Canonical Fixing & Implementation for your Wordpress or Non 

Wordpress sites 
❖ Understanding the differences between Canonical Tags & 301 Redirects 
 
6. Fixing Bad Redirects 
  
❖ What is a 301 Redirection 
❖ Practical Understanding of how a 301 Redirection works 
❖ Understanding Page & Domain Level Redirection 
❖ Learn Http to Https Redirection 
❖ 301 Redirection Affect on SEO 
❖ Fixing existing 301 Redirect issues on your site 
❖ Fixing Redirect Loops 
❖ Broken Link Fixation 
 
 
Task 12 & 13: Practice all Types of Technical SEO Terms 

8

Class 14: Advanced Search Operators: 

 

❖ FInd special commands that modify Google searches 
❖ How to narrow searches 
❖ List of Search Operators 
❖ How it Impact on Practical Life also 

 
Task 14: Try Search operators practically 
 

Class 15: Image Optimization With ranking: 

 

❖ Create Unique Images and list it 
❖ Title Tag Optimization 
❖ Meta Tag Optimization 
❖ Image Raw File Optimizations 
❖ Image Promotion 
 
Task 15: Practice Image SEO 
 
 

Class 16: Google Webmaster, Analytics & Tag Manager: 

 

❖ Google, Bing, Ahrefs Webmaster Tool Verification 
❖ Performance Analysis and Url Inspection 
❖ Sitemap Creation & Submission 
❖ Google Insights & Trends for Search 
❖ Google Webmaster all Feature details 
❖ Google Web Analytics setup and discussion 
❖ Analyze your website statistic 
❖ Site Cache & Speed Improve 
 
Task 16. Verify Search Console and Ahfres Data Analysis 
 
 
 
 
 
 

9

Class17 : Create And Verify Google My Business Page 

 
❖ Adding Your Business If It’s Not Already Listed 
❖ Google’s Guidelines for Listing on Google My Business 
❖ Getting to know how you can reclaim an already verified page if you own the 
business 
❖ Dealing with multiple business location listing 
❖ Knowing the differences between a good and a bad Google+ Page (with 
examples) 

Task 17: Create a Google My business page For your own website or own name. 
 

Class 18. Types Of Links & Backlink tools: 

➢ Incoming / Inbound Link vs Outgoing / Outbound Link  
➢ Internal Link vs External Link 
➢ Dofollow/ Nofollow Backlinks 
➢ Link building strategies and planning 
➢ Understanding PA,DA, UR,DR, TF, CF..Backlink checker tools, techniques  
 
Task 18: Analyze all types of links 
 

Class 19. Off-page SEO Strategy: 

➢ The critical importance of backlinks 
➢ Backlink age, authority, popularity and overall quality 
➢ Off-page Optimization Process 
➢ The natural flow of the link 
➢ Backlink Types 
➢ Ways to get High quality Social Bookmarking and blog comment 

 
Task 19: Do 10 Social Bookmarking and Blog Comment backlinks  
 
 

Class 20. Link Building strategy: 
 

➢ Quora Profile Setup, Q & A backlinks 
➢ Free Directory Submission 

 
Task 20: Do 10 QA backlinks and submit website into directory 
 

10

Class 21. Link Building strategy: 

 

❖ Create Web 2.0 Hosted Website 
❖ Optimize Content and upload on it 
❖ Web 2.0 link building 

 
Task 21: Create Web 2.0 Websites and Create Backlinks 
 

Class 22. Link Building strategy: 

 

❖ Find Quality Content 
❖ List Guest Posting Websites 
❖ Join Secret Communities to get links 
❖ Guest posting tricks 

 
Task 22: Content Optimization and promote it… then get guest post backlinks 
 
 

Class 23. Link Building strategy: 

 

❖ Research Topic 
❖ Select Template 
❖ Create Infographic 
❖ Submit Infographic into high quality site 
❖ Email Outreach for infographic promotion 

 
Task 23: Create infographics and promote it 
 

Class 24. Link Building strategy: 

 

❖ Broken Link Building Strategy (Basic + Advanced) 
❖ Discussion about Private Blog Network -PBN 

 
Task 24: Find and analyze broken links from ahrefs, case study about pbn 
 
 
 

11

Class 25. Link Building strategy: 

 

❖ Profile backlink, Classified Ads, Article Submission 
❖ Competitor Backlinks & Other 

 

Task 25: Practice All types of backlinks  

 

Class 26:​ Advance SEO Audit 

 
❖ SEO Audit Using Paid Tools 
• MOZ Audit 
• SEMrush Audit 
• Ahrefs Audit 
• SEOmator Audit 
• Audit Format 
❖ SEO Audit Using Free Tools 
• woorank audit 
• seoprofiler audit 
• seoquake analysis 

 
Task 26. Do complete SEO Audit 
 

Class 27: How to Secure Your Website: 

 
❖ Ensuring Secure Password 
❖ Installation of SSL Certificate 
❖ Website Backup Automation 
❖ Limited User Permission 
❖ CMS & Plugin Updation 
❖ Securing Online Checkouts 
❖ Application of Anti-Malware Softwares 
❖ Understanding DDoS Attacks & DDoS Mitigation Service 
❖ Minimization of Cross-Site Scripting Vulnerabilities 
❖ Knowing about SQL Injection Attacks 
 

Task 26. Case Study about website Security 
 

 

12

Class 28. Google Algorithm Updates: 

 

❖ Google BERT Natural Language Processing Update 
❖ August 2018 Core Medic Update 
❖ Google Local Hawk Update 
❖ Google Fred Update 
❖ Google Local Possum Update 
❖ Google RankBrain Algorithm 
❖ Google Hummingbird 
❖ Google Mobile-Friendly Update 
❖ Google Panda Update 
❖ Google Penguin Update 
❖ Google Pigeon Update 
❖ Google Payday Update 
❖ Google Pirate Update 
❖ Google EMD (Exact Match Domain) Update 
❖ Google Top Heavy Update 

 

Task 28: Case Study About Google Algorithm Updates 
 

Class 29. Earning With Fiverr & Fivesquid 

➢ Create an Account on Fiverr & Fivesquid 
➢ Complete Fiverr Seller Profile 
➢ Give Test on Fiverr 
➢ Create Gigs on Fiverr 
➢ Discuss All Category of Fiverr 
➢ Secret Tips To Get Order Quickly 

 
Task 29: Create and Complete a Fiverr Account like a Pro 
 

Class 30. Earning With Freelancer.com & Upwork 

 

➢ Create an Account on Freelancer.com & Complete Profile 
➢ Make Cover Letter, Apply Jobs 
➢ Payment System 
➢ Secret Tips To Get Upwork Account 

 

Task 30: Create and Complete a Fiverr Account like a Pro 

13

 
 

*********What Next?*********** 
Career opportunity as a Local SEO Expert 

 
Local SEO professionals have a wide range of work opportunities both globally and 
locally online or offline based on team/individual skill set and work experience like: 

• Real Estate Local SEO Professional 
• Local SEO Professionals for Restaurants 
• Local SEO Expert for Medical Services 
• Fashion House Local SEO Specialist 
 
 
Earning Opportunities : 
• Freelance Marketplace, Like Fiverr, Fivesquid, Freelancer.com 
• Local Marketplace 
• Direct Client by email Outreach or direct cal 

-----------------------------END----------------------------------