The Parts of the Hygien Program

The guidebook to
residual income
Ongoing residual income creates time for family, hobbies, travel or to just do “nothing.”


the advanced hygiene program: the viva system
the starting point of the system is a 3-year plan, a strategy that includes points a through e:
14


AA
REPOSITION YOUR PRACTICE TOWARDS WELLNESS
INSTALL THE NEW PATIENT EXPERIENCE - BLOW AWAY THE NEW PATIENT STARTING WITH HIS NEW PATIENT WELCOME letter.
PROVIDE EVERY NEW PATIENT WITH THE HYGIENE EDUCATION BROCHURE CUSTOMIZED FOR YOUR OFFICE.
A
b Ac
Ad
e
SEASONAL REACTIVATION MAILINGS TO YOUR PATIENTS TO BUILD LOYALTY
ON-LINE TRAINING FOR DOCTOR & STAFF
15


a
Mission Statements & Cancellation policy
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3 smaller sets of signs for placing in operatories
THE MISSION STAT
E dESIGNED WITH THE PR
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16


b
The Hygiene Education Brochure
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The Hygiene Education brochure is handed out to every new and returning patient TO FORWARD THE MISSION STATEMENT AND CHANGE PATIENT mindset to give them A PURPOSE TO RETURN...THAT PURPOSE...IS
“WELLNESS.”
Educational: Prevention, health, proper nutrition
17


c
a remarkable constant communication to every new patient their first
year with the practice!
EXTRA STORAGE
BIRTHDAY MAILER
the new patient experience System
WELCOME LETTER
Welcome Letter
B'day letter
spring
summer
holiday—end of year letter
18
creating retention & loyalty


D
outside the office:
gift cards to patient base to reactivate for hygiene/operative.
Reactivate your patient base for referrals
Inside the office:
Referral gift cards for patients to give to family and friends.
19
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Why your patient base is critical for retention
= A patient
in Your Practice
Here are the most unknown facts concerning the database of practices across the country:
1) the average household has 3.2 occupants.
2) When someone walks into a practice anywhere in the u.s., behind that single person...is 8 more potential new patients.
A potential = new patient
referral
The
m
has 3.2 occupants
e a
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ily
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om
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20


the power of your patient base
each person in the household
has an average of 2 close friends, dramatically changing the dynamics of
8 potential new patients.
The result is that every new patient has a potential of 8 new patient referrals.
r
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T
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e


e
In today's world any such training is done on-line with video instruction and on-the-job exercises performed in the office.
All materials, administrative forms, training booklets and instructional videos are Internet-based for implementation.
Recovered cancellations
Dept of HYgiene structure & function
Hygiene Reactivation
Hygiene Retention Case Acceptance Call conversion
Training Materials & Videos: Online
22


What is the difference between strategy and tactics?
Tactics are highly practical th
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Tactics strategy
To arrive at any worthwhile goal one must have a long-term plan that will
s
g
s
s
you do every day.
Strategy is a strong over reaching vision, intended to fulfill your goal & objectives.
get you t
will execute the plan.
70% operative 20-25% exams 5-10% team effort
d staff that
75-80% Consultation, exams & team effort
20-25% operative or none at all
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Strategy without tactics leads to the “bright shiny object syndrome”
a sure method of NOT achieving your goal is to focus on one tactic after another without a plan.
Here's an example of a series of single tactics doctors do that never arrives them at their goal.
Strategy & TACTICS
YOU NEED BOTH TO BE SUCCESSFUL, BUT STRATEGY MUST COME FIRST, AND IT DICTATES THE TACTICS YOU USE.
BY AUTHOR ALLAN DIB 24


TActics
S
2016
S
E
E
O
O
Oi
in
n
g
g
Doctor thinking he should do some SEOing, does so.
Then a couple of months later he thinks maybe he should try some postcards because other doctors are doing that and then signs up to mail out 5,000 postcards.
2017
2018
I kn
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!
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!
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!
!
post c
o o
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ar
ds
s!
2019
A little later he thinks he should just focus on internal marketing to improve his Yelp rating and signs up with some company to do that.
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2020
No goal achieved
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e
?
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?
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?


The viva strategy
The Viva strategy is NOT random tactics.
It is a system of related steps based on proven actions that will bring the practice to a point of
f improving financial freedom for the doctor.
he/she is no longer handcuffed to an operatory,
forced to give up his personal time, family t
e, work hard in order to run a profitable business.
ti im
, an
me
d d
n
nd
26
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The viva guarantee
Viva 2-year plan guarantees to add 2 days of hygiene per week in 24 months or $150,000 additional income from the Hygiene department.
Viva 3-year plan guarantees to add 4 days of hygiene per week in 36 months or $300,000 additional income from the Hygiene department.
operative operative Hygiene
Hygiene
27
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The single largest problem in
• Over 90% of pa
how they are lost is almost invisible
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