Art of Communication through Storytelling

The Art of Communication
through Storytelling

Welcome to the

The purpose of this module is to enhance your communication and
engagement skills through the art of storytelling
The objectives are to be able to:
• Identify the impact of storytelling in effective engagement and

communication
• Demonstrate the skills and structure to deliver your own story

As with all good stories we need to start at the beginning…
What are you waiting for…
Click on the video opposite to make a start on your storytelling
journey…

magic of storytelling

Insert video (Metaphor to storytelling)
Similar version to

https://www.youtube.com/watch?v=YUYyaXFO
0FY

Script prepared / needs to be filmed or
animated

Turn the page to continue….

Why Storytelling

Why do we share stories?

Storytelling is the oldest, most effective form of communication. Our
brains are wired for stories. We remember stories more than any other
form of sharing information. That’s why stories are in everything we do
and say. As professionals for example, this is your elevator speech,
your answer to ‘What do you do’.

We share stories to inspire an action, a change or to introduce new
ways of thinking. We do it to bridge gaps for example around culture,
generation or level of understanding. We also share stories as a way to
build a shared vision for the future.

Stories evoke emotion, wonder, anticipation as it makes achieving a
goal an exciting and rewarding process. It brings about collaboration
and commitment.

By reaching your team’s hearts and minds, you access the part of them
that wants to believe in what you have to say.
You need to inspire others around you to achieve your goals.
The greatest bonding and trust building tool you have are effective
stories.
But how is this done? Where do I start?
You don’t have to devise elaborate characters or backstories, we will
share with you a structure on how to engage your team through
storytelling.
We will also share with you some tips and what to consider to help you
along the way to making your stories memorable and achieve your
desired outcome following the delivery of your key message.
Continue through this book to find out how.

Turn the page to continue….

How to structure your story

What do you need to consider?
• Your audience – who are they?
• The message – keep it simple and clear
• Be authentic and real
• Be passionate, remember to inspire, show you care
• Relate the message with WIIFM (What is in it for me)
• Be conversational
• What is the desired outcome?
• Meet the fundamental human desires - to contribute to be included

Stories need a beginning, a middle and an end. What does that look like?
The Beginning is the hook to grab the attention. It is the introduction to the
person or situation, it is a moment in time or location.
The Middle is your plot, the amplifying of your message, the problem, the
challenge, the journey, the capacity for change.
The End is your resolution, the solution, the call to action, your desired
outcome.
How do you develop the story?
Click on the link below to view Story Development

Insert pop-up drawings to show story development (intro to
rising action to climax to falling action to resolution) (animate?)

Classic Storytelling techniques below to capture hearts & minds

Technique Description Take your team on a journey and show the benefits of
Monomyth taking risk
The Hero’s
journey

The The Ups and Overcome challenges and deliver a satisfying conclusion
Mountain Downs Use of analogues to explain a concept
Nested
Loops The Why
Sparklines
Inspiring an Create hope and excitement, a following
In Medias Action
res
Drop in the Grab and focus attention with a crave of resolution
Converging middle, then
ideas go back to the
beginning
False Start
Several Demonstrate development at a certain point in history
Petal Stories and how relationships have formed
Structure coming
together

Seemingly Disrupt expectations, keep engagement and show
predictable benefits of a flexible approach
before
unexpectedly
disrupted

Multiple How strands of a story or process are interconnected
stories and how several scenarios relate back to one idea.
around one Multiple speakers.
concept

Turn the page to continue….

What’s your story?

As with any story there must be an ending or a to be continued!..
It is now down to you..
It is time to find your own story..
What message have you got to deliver?..
You have identified the skills and structure for your story..
You have everything you need to deliver your story..
Go prepare and then deliver your story..
And remember to share your experience with your colleagues

Further Resource

For further resource and inspiration, why not consider
the following:
• The Seven Pillars of Storytelling by Efion Lindsay
• Putting Stories to Work by Shawn Callahan
• The Clues to a Great Story by Andrew Stanton
• Why Storytelling Matters by Garr Richards

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