how to build a BRAND KIT eMarkt Institute By Mike Ronson
Table OF CONTENTS 01. Message from the author 02. Our purpose 03. What is a brand kit 04. Why do you need a branding kit 05. The difference between a brand kit and brand guidelines 06. What does a brand kit include 07. Logo 08. Font 09. Colors 10. Typography 11. How to use your brand kit in Flipsnack 12. Why is a brand kit important? 13. Conclusion eMarkt Institute 02
www.emarktinstitute.com MESSAGE FROM THE AUTHOR "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui o cia deserunt mollit anim id est laborum." - Mike Ronson 03
02 OUR PURPOSE eMarkt Institute 04 "At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui o cia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut o ciis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat."
05 WHAT IS A BRAND KIT? In short, a brand kit is a collection of all the important elements that constitute a brand’s visual identity: logo, fonts, typography, colors. Each of these elements plays an important role individually, but to be effective, they need to be flawlessly combined. They need to have the same style and they should be on the same page with the message a company wants to deliver. It takes time and dedication to build a brand, but when you reach that perfect combination, the results are spectacular. Think about Coca-Cola, one of the most famous brands in the world. Can you imagine the company with a different color combination? Blue and yellow for example? Or with a different font choice for the logo? How about a different logo altogether? It is pretty di cult to imagine it, right? Changing only one of these elements would result in something different visually. You would notice any slight change in an instant. You would swear that something is off, even if you couldn’t put your finger on it. CocaCola changed its logo over time, but the current one did not suffer any major changes. In what follows, we’re going to dive deeper into how important a branding kit 03 is for a business and why it’s crucial to create one.
WHY DO YOU NEED A BRANDING KIT? eMarkt Institute 06 A branding kit will help you store your company’s visual elements, to be able to share them effortlessly internally and externally. People from different departments can use your branding elements in the same way, thus making sure that branding consistency is achieved. Any respectable company should have a brand kit accompanied by brand guidelines. Simply put, a branding kit will help your business thrive. It helps you with exposure, which in time will help you with developing and maintaining brand consistency. This will eventually lead to brand recognition and finally to brand trust. It assures visual recognition People are visually oriented, and a brand kit with well-designed elements will surely draw attention to your business. Think of Nike, Apple, Windows, Starbucks, and other companies with recognizable logos and colors. When you see them, you know who they are and what products and services they offer. Just by hearing their names, you can envision their logos, colors, or fonts in your mind. This is what a good brand kit does for your brand: it helps people instantly recognize your business simply by hearing your name. 04
07 In metus vulputate eu scelerisque felis imperdiet proin fermentum leo. Fusce ut placerat orci nulla pellentesque dignissim. Quisque non tellus orci ac auctor augue. Eget egestas purus viverra accumsan in. Tellus in hac habitasse platea dictumst vestibulum rhoncus. Massa placerat duis ultricies lacus sed turpis tincidunt. Suspendisse in est ante in nibh mauris cursus mattis. Ac turpis egestas integer eget. Eu consequat ac felis donec et odio. Purus ut faucibus pulvinar elementum integer enim neque. Duis tristique sollicitudin nibh sit amet commodo. Non quam lacus suspendisse faucibus interdum posuere lorem ipsum dolor. Diam donec adipiscing tristique risus nec feugiat in fermentum. JUST MAKE IT HAPPEN Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
eMarkt Institute 08 THE DIFFERENCE BETWEEN A BRAND KIT AND BRAND GUIDELINES. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Porttitor rhoncus dolor purus non enim praesent elementum. Magna sit amet purus gravida quis blandit. Amet volutpat consequat mauris nunc congue nisi vitae suscipit. Sit amet nisl suscipit adipiscing bibendum est. Id neque aliquam vestibulum morbi blandit. Sociis natoque penatibus et magnis dis parturient montes. Sed id semper risus in hendrerit gravida rutrum quisque. Id semper risus in hendrerit. Enim blandit volutpat maecenas volutpat blandit aliquam. Purus gravida quis blandit turpis cursus in hac habitasse platea. Habitant morbi tristique senectus et netus et malesuada. Id ornare arcu odio ut sem. Sed id semper risus in hendrerit gravida rutrum quisque. Amet justo donec enim diam vulputate ut. Consectetur adipiscing elit ut aliquam purus. Risus in hendrerit gravida rutrum. Molestie at elementum eu facilisis sed odio. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. Amet nisl purus in mollis nunc. Orci sagittis eu volutpat odio facilisis mauris. 05
09 Duis tristique sollicitudin nibh sit amet. Feugiat pretium nibh ipsum consequat nisl vel. Senectus et netus et malesuada fames. Elementum integer enim neque volutpat ac tincidunt. Lectus vestibulum mattis ullamcorper velit sed ullamcorper. Ut sem viverra aliquet eget sit amet tellus cras adipiscing. Adipiscing bibendum est ultricies integer quis. Massa placerat duis ultricies lacus sed turpis tincidunt id aliquet. Ullamcorper morbi tincidunt ornare massa eget egestas purus viverra. Amet aliquam id diam. Establish some guidelines on how these elements should be used.
eMarkt Institute 10 WHAT DOES A BRAND KIT INCLUDE 06 CONSISTENCY Nibh ipsum consequat nisl vel pretium lectus quam id leo. In ornare quam viverra orci sagittis. Gravida dictum fusce ut placerat. Cursus risus at ultrices mi tempus. Auctor eu augue ut lectus arcu bibendum at varius vel. Dolor purus non enim praesent elementum facilisis leo vel fringilla. Est sit amet facilisis magna etiam tempor. Sagittis aliquam malesuada bibendum arcu vitae elementum curabitur vitae nunc. A diam sollicitudin tempor id eu nisl. Molestie a iaculis at erat pellentesque adipiscing commodo elit at. Pretium fusce id velit ut tortor pretium. Commodo nulla facilisi nullam vehicula ipsum a.
11 Start by providing a positioning statement, Amet risus nullam eget felis. Eu non diam phasellus vestibulum lorem sed risus ultricies. Consequat mauris nunc congue nisi. Turpis egestas maecenas pharetra convallis posuere morbi leo urna. Pretium fusce id velit ut tortor pretium viverra suspendisse potenti. Lastly, communicate your unique value proposition. Eget est lorem ipsum dolor sit amet consectetur. Curabitur vitae nunc sed velit dignissim. Ac turpis egestas maecenas pharetra convallis posuere morbi leo. Mauris commodo quis imperdiet massa tincidunt nunc pulvinar. Massa id neque aliquam vestibulum morbi. Dolor morbi non arcu risus quis varius. Consistency is the backbone of every memorable and recognizable brand.
eMarkt Institute 12 LOGO 07 When it comes to building a brand, the logo is an important part of the process. It is what represents your company, from a visual point of view, but besides that, it can do much more. Duis tristique sollicitudin nibh sit amet. Feugiat pretium nibh ipsum consequat nisl vel. Senectus et netus et malesuada fames. Elementum integer enim neque volutpat ac tincidunt. Lectus vestibulum mattis ullamcorper velit sed ullamcorper. Ut sem viverra aliquet eget sit amet tellus cras adipiscing. Adipiscing bibendum est ultricies integer quis. Massa placerat duis ultricies lacus sed turpis tincidunt id aliquet. Ullamcorper morbi tincidunt ornare massa eget egestas purus viverra. Amet aliquam id diam maecenas ultricies mi eget. Magna eget est lorem ipsum dolor sit amet. Sit amet massa vitae tortor condimentum lacinia quis vel. Nibh ipsum consequat nisl vel pretium lectus quam id leo. In ornare quam viverra orci sagittis. Gravida dictum fusce ut placerat. Cursus risus at ultrices mi tempus. Auctor eu augue ut lectus arcu bibendum at varius vel. Dolor purus non enim praesent elementum facilisis leo vel fringilla.
13 Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. click to view
eMarkt Institute 14
15
eMarkt Institute 16 FONT, COLORS, TYPOGRAPHY FONTS have their role, and choosing the right font for your brand is important. It might be intimidating to choose the right one since there are too many options to choose from. However, there are a few things to keep in mind when making your selection. Sollicitudin aliquam ultrices sagittis orci a scelerisque purus. Risus sed vulputate odio ut enim. Purus non enim praesent elementum facilisis leo vel. Cursus vitae congue mauris rhoncus aenean vel elit scelerisque. Ut ornare lectus sit amet est. Enim eu turpis egestas pretium aenean pharetra magna ac. Risus in hendrerit gravida rutrum quisque non tellus orci ac. Dictum non consectetur a erat nam. Sem nulla pharetra diam sit amet nisl suscipit. Fermentum posuere urna nec tincidunt praesent. Venenatis urna cursus eget nunc scelerisque viverra mauris. In nisl nisi scelerisque eu ultrices vitae. Cursus mattis molestie a iaculis at erat. Scelerisque eu ultrices vitae auctor. Consequat nisl vel pretium lectus quam id leo in. Lobortis mattis aliquam faucibus purus in massa tempor nec. Sit amet consectetur adipiscing elit. 08
17 Choosing the right colors for your BRAND is essential, but it isn’t an easy task. The psychology of colors is a well-studied domain, and the results shouldn’t be ignored. Colors have different meanings, metus vulputate eu scelerisque felis imperdiet proin fermentum leo. Fusce ut placerat orci nulla pellentesque dignissim. Quisque non tellus orci ac auctor augue. Eget egestas purus viverra accumsan in. Tellus in hac habitasse platea dictumst vestibulum rhoncus. Massa placerat duis ultricies lacus sed turpis tincidunt. Suspendisse in est ante in nibh mauris cursus mattis. Ac turpis egestas integer eget. Eu consequat ac felis donec et odio. Purus ut faucibus pulvinar elementum integer enim neque. Duis tristique sollicitudin nibh sit amet commodo. Non quam lacus suspendisse faucibus interdum posuere lorem ipsum dolor. Diam donec adipiscing tristique risus nec feugiat in fermentum. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Porttitor rhoncus dolor purus non enim praesent elementum. Magna sit amet purus gravida quis blandit. Amet volutpat consequat mauris nunc congue nisi vitae suscipit. Last but not least, we have TYPOGRAPHY. Equally important as the other elements, it is often the most ignored. Typography is more than the font you use, sed id semper risus in hendrerit gravida rutrum quisque. Id semper risus in hendrerit. Enim blandit volutpat maecenas volutpat blandit aliquam. Purus gravida quis blandit turpis cursus in hac habitasse platea. Habitant morbi tristique senectus et netus et malesuada. Id ornare arcu odio ut sem. Sed id semper risus in hendrerit gravida rutrum quisque. Amet justo donec enim diam vulputate ut. Consectetur adipiscing elit ut aliquam purus. Risus in hendrerit gravida rutrum. Molestie at elementum eu facilisis sed odio morbi quis commodo. Tortor dignissim convallis aenean et tortor at. Leo integer malesuada nunc vel risus commodo viverra maecenas accumsan. Amet nisl purus in mollis nunc. Orci sagittis eu volutpat odio facilisis mauris. Duis tristique sollicitudin nibh sit amet. Feugiat pretium nibh ipsum consequat nisl vel. Senectus et netus et malesuada fames. Elementum integer enim neque volutpat ac tincidunt.
Cormorand Garamont Raleway Extrabold Raleway Medium Raleway Medium Italic Josefin Sans Regular Josefin Sans Regular Italic Chapter Title Heading Bold title Subheading Medium Title Subheading Italic Title Main Text Main Text Italic eMarkt Institute 18
NOIR STEEL VIOLET GRAPE PSYCHEDELIC #000000 Lorem ipsum dolor sit amet #616161 Lorem ipsum dolor sit amet #9614BE Lorem ipsum dolor sit amet #983175 Lorem ipsum dolor sit amet #6B116BC Lorem ipsum dolor sit amet 19
eMarkt Institute how to build a BRAND KIT