495The Entrance Rd Erina Heights

ONE
STEP AHEAD

One Agency Paula Taylor
PO Box 3582, Erina NSW 2250

P 02 4369 3386
F 02 4311 2643
M 0410 588 306
E [email protected]

Auction Proposal Submission
495 The Entrance Road, Erina Heights

1.0 Suggested Marketing Program

I propose the following marketing program that has been trialed and tested and
proven most effective.

Campaign Item: Expense:

Professional Photography including site plan Agent Paid
Supplied by Image Cloud (Valued at $350)

Premium Internet Package Agent Paid
www.realestate.com.au (Valued at $485)
www.domain.com.au
www.thehomepage.com.au
www.oneagency.com.au
www.remma.com.au

A4 Professionally Printed Brochures Agent Paid
Supplied by Property Brochures Excel Australasia (Valued at $85)

Full Colour Photo ‘Auction’ Signboard $250
1250mm (w) x 1800mm (h)
Supplied by ABC Signboards

Print Media $395
Week 1 – Quarter Page Central Coast Express Advocate $395
Week 2 – Quarter Page Central Coast Express Advocate $395
Week 3 – Quarter Page Central Coast Express Advocate $395
Week 4 – Quarter Page Central Coast Express Advocate

Auctioneer Fee $450
Rod Amos of East Coast Auctions

TOTAL INVESTMENT $2,280

2.0 Timeframe

I propose a six-week timeframe from instruction/appointment date through to
Auction day. This involves the following sequence of events:

Preparation
Week 1: -Sign Exclusive Agreement with One Agency Paula Taylor

-Order the Contract of Sale
-Photograph and map the property
-Launch the property to the Internet
-Install ‘For Auction’ signboard at property

Campaign
Week 2: -First print media ad to appear

-First open for inspection

Week 3: -Second print media ad to appear
-Second open for inspection

Week 4: -Third print media ad to appear
-Third open for inspection

Week 5: -Fourth print media ad to appear
-Fourth open for inspection

Week 6: -Auction to be held on site
-Property SOLD

3.0 Estimated Sale Price

It is my opinion that 495 The Entrance Road, Erina Heights will achieve a sale
price within the vicinity of the low to mid $800’s. This conclusion has been drawn
based on the following comparable sale:

416A The Entrance Rd, Erina Heights
Offer accepted $650,000

This parcel of land was due to exchange
at $650K. This block is set back from the
road, however does not have the nice
outlook that 495 The Entrance Road has.

393 The Entrance Rd, Erina Heights
Sold $1,050,000

Notes: This property has a 4 bedroom
home set on 2.3 acres manicured
ground. Our property is on a lovely
parcel of land, however only has a
workers cottage (which could be used to
live in while buyers build their own
home).

50 Vicary Road Terrigal
Sold $820,000

Notes: This property is not on a main
road, and has a lovely sandstone 3
bedroom home on a similar size block of
land. Our property has great access
with the opportunity to build back from
the main road, or leave the tenant in
place to receive an income from the
property.

4.0 Results

I commenced operating One Agency Paula Taylor in June 2011 and in this time
I have achieved a lot. Below are some of my recent results:

For Sale By Auction Campaigns

405A The Entrance Road, Erina Heights – SOLD AT AUCTION $1,450,000
http://oneagency.com.au/listing?listing_id=20200

757 The Entrance Road, Wamberal – SOLD AT AUCTION $452,000
http://oneagency.com.au/listing?listing_id=18156

1 Kenmare Road, Green Point – SOLD AT AUCTION $367,000
http://oneagency.com.au/listing?listing_id=2740

197 Avoca Drive, Green Point – SOLD AFTER AUCTION $305,000
http://oneagency.com.au/listing?listing_id=2739

7 Barralong Road, Erina – SOLD AFTER AUCTION $355,000
www.oneagency.com.au/listing?listing_id=109

87A Glenning Road, Glenning Valley – SOLD PRIOR TO AUCTION $900,000
www.oneagency.com.au/1671942

15 Alkoomie Close, Davistown – SOLD PRIOR TO AUCTION $440,000
www.oneagency.com.au/1752421

27 Edgewater Avenue, Green Point – SOLD AFTER AUCTION $1,260,000
http://www.oneagency.com.au/1812655

32 Berry Avenue, Green Point – SOLD PRIOR TO AUCTION $760,000
http://www.oneagency.com.au/1834941

114 Kincumber Crescent, Davistown – SOLD PRIOR TO AUCTION $620,000
http://www.oneagency.com.au/1815365

For Sale By Private Treaty Campaigns

12 Cameo Place, Kincumber – SOLD in 5 days $470,000
http://oneagency.com.au/listing?listing_id=44082

132 Davistown Road, Saratoga – SOLD in 5 days $450,000
http://oneagency.com.au/listing?listing_id=41985

2 Howard Ave, Green Point – SOLD $402,000
http://oneagency.com.au/listing?listing_id=37108

For Sale By Private Treaty Campaigns continued

91A Koolang Road, Green Point – SOLD $675,000
http://oneagency.com.au/listing?listing_id=37004

54 Kincumber Cr, Davistown – SOLD $970,000
http://oneagency.com.au/listing?listing_id=34585

11 Scarborough Ct, Terrigal- SOLD $640,000
http://oneagency.com.au/listing?listing_id=37103

332 Scenic Hwy, Terrigal – SOLD $610,000
http://oneagency.com.au/listing?listing_id=32342

54 Hilltop Road, Wamberal- SOLD IN 14 DAYS $720,000
http://oneagency.com.au/listing?listing_id=24154

16 Tradewinds Ave, Terrigal – SOLD $585,000
http://oneagency.com.au/listing?listing_id=22483

5.0 Property Enhancement Suggestions

Touch up/clean mold off wall
If tenant vacates all the grounds are cleared of equipment etc

6.0 Commission Fee

2.5% of the sale price inclusive of GST.

7.0 Team Profile

Paula Taylor
Principal of One Agency Paula Taylor and Licensed Real Estate Agent

With an unwavering commitment to provide exceptional service and deliver
outstanding results, Paula Taylor is a highly regarded Real Estate Agent on the
Central Coast of NSW. With close to 10 years real estate experience, Paula
brings to the table a wealth of local market knowledge and property expertise.

Paula has received multiple high achievement awards throughout her real estate
career and was initiated into the LJ Hooker 'Captain’s Club' in her second year
of real estate and the 'Multi Million Dollar Club' in her third year. Paula was
poached by reputable brand McGrath where she spent a further two years
contributing largely to their sales team as a continuous top performer.

Paula’s tenacity and dedication to hard work ensures she not only achieves
great results, but she also provides an enjoyable stress free selling and buying
experience for her client.

Paula is proud to represent the One Agency brand that allows her to bring an
entirely new level of service to her clients. After many years of working for large
franchised brands, Paula recognises the importance of quality over quantity and
the value of providing a more personalised service. At One Agency Paula
Taylor, you are dealing one on one with the Director and you can rest assure
your property is in safe hands.

Sharron Tucker
Sales Executive at One Agency Paula Taylor
Sharron has enjoyed considerable success due to her commitment, enthusiasm,
keen eye for detail, and most importantly, her ability to identify a property’s
potential within the diverse Central Coast real estate economy.
Sharron’s previous experience in advertising and marketing, together with her
proven negotiating skills, knowledge of the local market, plus her genuine
concern for her client’s best interests, make her a valuable asset for any vendor
looking to maximize their property’s potential, and any buyer wishing to find their
perfect home.

Brooke Wilkinson and Susan Ajala
Marketing Manager and Administration Assistant

Brooke holds a Bachelor Business Degree with a Major in Marketing and brings
to the table over five years experience in real estate administration. Brooke and
Susan manage all administration and marketing aspects of each listing from
start to finish.

Rod Amos
Licensed Auctioneer
Renowned Auctioneer Rod Amos of East Coast Auctions is sourced externally
and employed to carry out the Auctions for One Agency Paula Taylor.

Advertising examples:

Full page One Agency 9th ad’s
Advertised in the Central Coast Express Advocate – August 2014

Full page Ad – Paula’s sales success
Advertised in the Central Coast Express Advocate – February 2013

Annexure 1.2

One Agency Paula Taylor Print Media Examples
Quarter Page Ads

Template Option 1:
1 Photo
As appeared in the
Central Coast Express
Advocate Friday 1st June
2012

Template Option 2:
2 Photos

Template Option 3:
3 Photos

Full Colour Photo “Auction” Signboard

Full Colour Photo “Auction” Signboard

Professionally printed A4 brochures