Londis News Magazine Jan-Feb 2021

NO.1 HEALTHYfromtheUK’s

SNACK BRAND*

Fruit and nut bars dipped & drizzled in Chocolish

STOCK UP ON OUR BIGGEST BITE YET

100% natural ingredients • no added sugar • gluten free • vegan

M CODE LONDIS LEGACY PRODUCT DESCRIPTION SIZE
M263116 16 x 50g
M263115 92123616 Nākd Raspberry Chocolish Big Bite 16 x 50g

92123608 Nākd Double Chocolish Bite Bite

*HIM Healthy Snacking Report 2018

MEET THE BUYER Say How is the healthy snacking category performing?

‘tho..e. llo’ The good news is that research shows that many consumers are keen to
snack more healthily. Also, manufacturers and suppliers have responded
Kiran well, offering lots of healthier snacking products in different formats.
Sarkaria
BRP Buyer What products in particular are However, we know that the top four sub-
Category: doing well? categories (cereal bars, crisps and snacks,
Crisps and sports nutrition and nuts) deliver 80% of
snacks Protein remains in growth across the total sales value. So, for 2021, we have decided
market and in Londis it is driven by two to focus on those four sub-categories.
I’ve been key brands: Grenade and Fulfil.
with BRP
for seven Are there any new products to
years look out for?

52 Recently added new lines include Fulfil
Peanut Caramel Protein Bar 40g and Graze
Punnets in £1 PMPs in BBQ Crunch and
Salt & Vinegar Crunch varieties. There
are also new lines to look out for soon,
including a KIND bar in a Salted Caramel
Dark Chocolate flavour as well as Sea Salt
and Salt & Vinegar varieties, which are new
additions in the Proper Chips range.

Any advice on managing the
category in-store?

The category is quite complex and very
fragmented, with over 150 lines currently
listed across eight different sub-categories.

In each of these sub-categories we have identified one key Kiran’s Top tips! MEET THE BUYER
brand that is established and driving growth in the market. They
are: KIND (cereal bars); Proper Chips (crisps and snacks); Fulfil 1 Range – keep it simple by focusing on
(sports nutrition) and Graze (nuts). the top four sub-categories/four big
brands as listed opposite
Our recommendation to retailers is a very simple one: if you
are going to promote healthy snacking in-store, these are the 2 Price and Promotions – capitalise on the
four key brands that you need to be backing in order to offer a healthy eating growth opportunity
robust range while capitalising on the growth opportunity. in January and February (thanks
to New Year’s resolutions) by in-
What type of promotions work store execution of the key leaflet
best across the category? promotions for NP11 and NP12

Single price reductions to encourage consumer trial. 3 Merchandising – signpost the healthy
snacking range front of store
adjacent to your confectionery
and crisps and snacks bays to offer
consumers healthier alternatives

Top category products

Product code Product description WSP RRP POR 53
245432 KIND Dark Chocolate Nuts & Sea Salt 40g | 12 £10.99 £1.49 26.2%
246569 KIND Caramel Almond & Sea Salt 40g | 12 £10.99 £1.49 26.2%
245418 KIND Peanut Butter & Dark Chocolate 40g | 12 £10.99 £1.49 26.2%
255583 Proper Chips Barbecue 85g | 8 £10.99 £1.99 31%
255582 Proper Chips Sour Cream & Chive 85g | 8 £10.99 £1.99 31%
252567 Fulfil Chocolate Brownie 40g | 15 £15.99 £1.99 35.7%
242926 Fulfil Chocolate Hazelnut Whip 40g | 15 £15.99 £1.99 35.7%
242908 Fulfil Chocolate Salted Caramel 40g | 15 £15.99 £1.99 35.7%
263297 Graze Smoky Barbecue Crunch PM £1.00 31g | 9 £5.85 £1.00 35%
263312 Graze Salt & Vinegar Crunch PM £1.00 31g | 9 £5.85 £1.00 35%

* Based on standard WSP
[1] IRI 12w/e data to 06.09.20. Convenience Channel. £ROS. Grenade Carb Killa vs. Chocolate Confectionery

CATEGORY CATCH-UPLatest
insights
and news

Healthy profits

Stocking items such as protein bars and nuts can boost your sales

As a nation we love to snack – and with more At Fulfil, UK Managing Director Dave
people now spending more time at home, Pogson advises Londis retailers to stock
that snacking habit has gone into overdrive. protein bars within the ‘impulse snacking
However, according to Lumina Intelligence zone’, adjacent to confectionery and at the
data, 46% of convenience store shoppers front of store by till points, to drive impulse
are trying to make healthier decisions when sales. He points to the fact that 48% of
it comes to snacking – and luckily for them, protein bar sales are incremental to other
more healthy snacking alternatives are snacks (Lumina), so says stores need to
becoming available all the time. dedicate space to future-proof their range
and capitalise on growth.
Lumina data reveals that the three most
popular snacks continue to be crisps, Typically, protein and healthier snacking
confectionery and biscuits – but fruit, products are more expensive than
yoghurts, nuts and protein bars are their traditional counterparts. Pogson
gaining momentum. explained: “Consumers are prepared to
pay more and trade up for tasty, healthier
Grenade and Fulfil are two protein alternatives. Fulfil’s 40g range (RRP £2) is
bar brands that are both doing well in ideal for consumers wanting to enter the
Londis stores. Grenade’s Carb Killa has category and we invest in promotions and
high consumer loyalty, with over 50% POS to drive visibility.”
of shoppers who buy it for the first time
going on to become frequent purchasers Meanwhile, the typical RRP of a KIND bar
(Market Measures survey). is £1.49. “It’s definitely true that many
healthier snacks are more expensive than

The shift in demand
for low-in-sugar, on-the-go
snacks can be seen through
Carb Killa growing at 39% year-on-year. This provides
an opportunity for retailers to rethink their snacking
offering to provide healthier alternatives besides their
treat lines in confectionery fixtures and high footfall locations to meet
the change in shopper behaviour.

Mike Simons Head of Category at Grenade

55

forbheettaelrthsynapcrokfis ts 35%

retailer
POR!

M-Code: M263299 M-Code: M263312

M-Code: M263298 M-Code: M263297

healthy snacking
now worth £88m in the
convenience channel*

stock up now 9 units
per case

Pricing and promotions are at sole discretion of the retailer
Source: *Nielsen Healthy Snacking OTG Database, Total Coverage, 52w to 25th January 2020

the less healthy alternatives and for some this is an issue. CATEGORY CATCH-UP
However, consumers are looking for products with additional
benefits – for example, according to Kantar, 66% of consumers
are looking for products high in protein and they’re willing
to pay for it,” said Harry Christopher Jose, Head of Category
and Customer Marketing at KIND.

Many of the top HAVE YOUR SAY…
performing healthy
snacking SKUs outrank We have our protein bars
their cheaper counterparts in the first aisle as you come in
in terms of £/ROS and it’s worth the shop, next to other snacky
remembering that shoppers always bits. We also put some by the
appreciate a range of options. coffee machines. They’re bought
mostly by men who choose
Harry Christopher Jose them instead of chocolate. We
Head of Category and Customer Marketing at KIND stock Grenade, Trek, KIND, Fulfil and also Mars
and Snickers protein. They all sell well but fly
Other healthier snacks to consider include Graze punnets out when they’re on offer. We’ve had Grenade
and Proper Chips. Graze started as an online brand where ʻ2 bars for £3.49’, which has gone down well
boxes of snacks were delivered to consumers on a regular because of the great value.
basis. Today the brand is available across leading retailers
including Londis stores. Key SKUs for Londis retailers are Chloe Dobbs Glanusk Services
the Smoky Barbecue and the Salt & Vinegar £1 price-
marked packs. Each contain highly flavoured pieces of
either pea or broad bean as well as corn.

Finally, Proper Chips Lentil Chips are vegan, gluten-free
and made using all-natural seasonings. They are available
to Londis retailers in Barbecue and Sour Cream & Chive
flavours, containing just over 90 calories per serving.

Product code Product description WSP RRP POR
253759 Grenade Carb Killa High Protein Bar Cookies & Cream 60g | 12 £13.79 £2.49 44.6%
256634 Grenade Carb Killa Chocolate Chip Salted Caramel 60g | 12 £13.79 £2.49 44.6%
243069 Mars Protein Chocolate Bar 50g | 18 £17.99 £1.59 24.6%
243122 Snickers Protein Chocolate Bar 47g | 18 £17.99 £1.59 24.6%
224712 Trek Cocoa Oat Protein Flapjack 50g | 16 £9.99 £0.95 34.3%
242653 Nākd Blueberry Muffin Fruit & Nut Bar 35g | 18 £8.59 £0.85 32.6%
90926 Walkers Baked Cheese & Onion Snack 37.5g | 32 £13.49 £0.85 40.5%
217478 Eat Natural Crunchy Nut Bar with Peanuts and Chocolate 45g | 12 £6.19 £0.89 30.5%
222952 Graze Chilli & Lime Punchy Nut Mix 41g | 9 £6.35 £1.45 41.6%
254053 Graze Peanut Butter Chocolate Flapjack 50g | 9 £6.75 £1.29 41.9%

57

A healthier start to the year is simple at Londis‚
with so many delicious cereal bar
brands to choose from…

M217478 Eat Natural Protein Packed with peanuts and chocolate but only
M217709 Eat Natural Almond & Apricot with a yoghurt coating one is the
M263424 Eat Natural Dark Chocolate with cranberries and macadamias UK’s favourite.*
M226374 Eat Natural Brazil & Sultana with peanuts and almonds
M230653 Eat Natural Cashew & Blueberry with a yoghurt coating *Eat Natural is the best-selling
M244602 Eat Natural Protein Packed with chocolate and orange wholesome cereal bar brand
M244604 Eat Natural Protein Packed with salted caramel in convenience‚ with 30%
M252446 Eat Natural Simply Vegan with peanuts‚ coconut and chocolate of the UK market.
M252454 Eat Natural Fibre Packed with dark chocolate and sea salt
Source IRi data MAT to 04/10/2020

Snacks on track OWN BRAND

The Discover the Choice meat snacking range is getting a refresh

There is no doubting that UK consumers love a snack HAVE YOUR SAY…
– and those snacks can take many different forms.
The Discover the
One of the most dynamic sectors at the moment is ‘coated’ Choice range definitely
meat snacks – which includes traditional items such as cocktail earns its space in my store.
sausages and scotch eggs as well as more modern products It accounts for most of my
such as chicken bites. chilled range and really
sells well. Customers love
Kantar data reveals that this is a category in growth – with the quality and the value.
coated meat snack sales up 7% and the more modern chicken
snacks up by nearly 10%. The growth comes from the fact that Harry Singh
loyal shoppers are buying more of the products more often. Londis Carstairs Junction

Discover the Choice has these meat Try stocking this...
snacks covered with a range of
four lines: two Large Scotch Eggs; Booker Classic White Ice Cream recently
18 Mini Savoury Eggs; 20 Pork picked up a prestigious Quality Food Award in
Cocktail Sausages; and 14 Breaded the Individual Ice Cream and Lollies category.
Chicken Straws. For 2021, the Products are judged on their taste, flavour,
products have been improved with packaging and price. If you are not already
recipe revamps and packaging stocking these ice creams, why not give them a try?
updates. For example, the tray from
the packs of Scotch Eggs has been Product code: 251817 Case size: 24 x 110ml
removed, which will save a whopping WSP: £8.99 RRP: £0.75 POR: 40.1%
662kg of packaging a year. And the
Chicken Straws have a new shape and
improved Southern Fried flavour. In
addition, each of the products comes
in small outers (six) and has a healthy
POR of 26.6%.

Product code Product description WSP RRP POR
264113 Discover the Choice 2 Large Scotch Eggs 226g | 6 £7.00 £1.59 26.6%
264114 Discover the Choice 14 Breaded Chicken Straws 168g | 6 £7.00 £1.59 26.6%
264115 Discover the Choice 18 Mini Savoury Eggs 216g | 6 £7.00 £1.59 26.6%
264116 Discover the Choice 20 Pork Cocktail Sausages 200g | 6 £7.00 £1.59 26.6%

59

WHAT IS NABLAB

AND WHY IS IT IMPORTANT TO MY BUSINESS?

Non-Alcoholic & Low Alcoholic Beer [NABLAB] is defined as no more than
1.2% ABV (1). Increasingly consumers are becoming aware of their alcohol
consumption, with 1 in 2 people planning on cutting down their Alcohol
consumption (2). This is highlighted in the increasing popularity of ‘Dry
January’. 4,000 people participated in Dry January 2012. In 2019 participant
levels rose to 4.2 million (3). ROS 10% higher in January than average over
the year (12). This shows there is a significant demand from consumers for
non alc variants, especially in January. Beer makes up 50% of the No/low

alcohol category (4) so it is essential to make sure that your consumers
have the right choice when they come into your store.

MARKET TRENDS

AND STATISTICS

NABLAB is in strong growth, up +59.1% value vs last year (5) and now makes up
1.5% of the total Beer market (6).

There has been premiumization in all areas of the Lager market and NABLAB
is no exception, with a move to smaller packs (7). Meaning you could increase
ROS selling smallera packs.

61% of consumers want more choice in non alc drinks (8). By providing
your shoppers with multiple premium non-alc variants you can satisfy the
demand by giving consumers the choice when they come into your store.

This will help increase basket spend and leave your shoppers satisfied.

RANGEAND MERCHANDISING

ABeNckDs BMlueEisRtCheHlaArgNestDbIrSanIdN, iGn NABLAB

Heineken 0.0% is seeing strong growth (9)
Becks Blue is the largest brand, in NABLAB
Brand is the no.1 driver of purchase. The nations number 1 and
nHueminbekeern2 0b.r0a%ndisnsoeweihnagvsetrnoonng-aglrcoVwatrhia(n9t)s Stella 0.0% (#1) and
Budweiser Zero (#2) (10)
Brand is the no.1 driver of purchase. The nations number 1 and
nBuymmbeerrch2abnrdainsdingnoywouhranvoennaolnc-vaalcriVaanrtisatnotgs eSttheellras0h.o0p%p(e#rs1)wainlld
BfinudwtheeisceartZeegroory(#e2a)si(e10r )to navigate.
BMyulmtipearcchkaBnodtistliensgaynodurCnaonns sahlcowvauripalnifttsmtoagineltyhethrrsohuogphpperiscew.ill
fMinedanthinegcpartoemgoortyioenassicearntohanvaeviagbatige.impact on sales.
By running promotions in store you can boost sales and add
MmuolrteipcaacskhBtotytloeusratnildl. (C1a1)ns show uplift mainly through price.
Meaning promotions can have a big impact on sales.
By running promotions in store you can boost sales and add
more cash to your till. (11)

KEY TAKE OUTS
KEY TAKE OUTS

NABLAB is becoming increasingly important to the alcohol category
Boost sales by increasing consumer choice within NABLAB
Merchandise your NABLAB offering together to help shoppers navigate the category
Promotions can boost sales and add value to your business, signpost these promotions
well so they are obvious to consumers.

© 2020 AB InBev UK Limited. All rights reserved.

Top

new products

Every issue we bring you the latest product launches from your
favourite suppliers

Product code Product description Case size RRP
263115 Nākd Big Bite Double Chocolish Fruit, Nut & Cocoa Bar 16 x 50g £1.75
263116 Nākd Big Bite Raspberry Chocolish Fruit, Nut & Cocoa Bar 16 x 50g £1.75
255329 Smiths Chipsticks Salt ‘n’ Vinegar Snacks PM £1 15 x 75g £1.00
255328 Smiths Frazzles Crispy Bacon Snacks PM £1 15 x 75g £1.00
263297 Graze Smoky Barbecue Crunch PM £1 9 x 31g £1.00
263298 Graze Cocoa Vanilla Protein Flapjack PM £1 9 x 53g £1.00
263299 Graze Lively Lemon Fibre Flapjack PM £1 9 x 53g £1.00
263312 Graze Salt & Vinegar PM £1 9 x 31g £1.00
261575 Whitley Neill Rhubarb & Ginger Gin 6 x 50cl £19.99
263492 Au Vodka Blue Raspberry Flavoured Vodka 6 x 70cl £34.49
260523 Smirnoff Seltzer Raspberry & Rhubarb Ready to Drink Premix Can 12 x 250ml £1.95
261749 La Gioiosa Prosecco Rosé Millesimato Brut 6 x 75cl £10.99
246140 Vista Dei Cipressi Chianti 6 x 75cl £7.29

62

TOP NEW PRODUCTS

Product code Product description Case size RRP
263427 Robinsons Orange PM £1.49 12 x 900ml £1.49
263452 Robinsons Summer Fruits PM £1.49 12 x 900ml £1.49
263428 Robinsons Apple and Blackcurrant PM £1.49 12 x 900ml £1.49
263696 Barilla Pasta Lasagne 15 x 500g £1.50
263695 Barilla Pasta Maccheroni 16 x 500g £1.50
263047 Peter’s Traditional Pasty 12 x 195g £1.19
178885 Peter’s Chicken Pasty 12 x 155g £1.19
263045 Peter’s Corned Beef Pasty 12 x 155g £1.19
263542 Ginsters Vegan Peppered Steak Slice 6 x 170g £2.29
263544 Ginsters Vegan Quorn Roll 6 x 100g £1.59
263469 Peperami Pep’d Up Chicken Bites 6 x 50g £1.29
261499 Flora Plant Butter Alternative to Dairy Salted 10 x 250g £1.80
257127 Elmlea Plant Double Alternative to Dairy Cream 12 x 270ml £1.00

63

NNEWEW

M264417 M264166 *AC Nielsen Total Impulse MAT RSV 31.10.20

NBPMIDEGCVLCGAOEYEUR’SNS CTH! STOCK UP TODAY

LUCOZADE SPORT LUCOZADE SPORT
ORANGE RASPBERRY

M82725 M155155

Lucozade Sport provides carbohydrates and electrolytes to enhance
hydration and help maintain performance during endurance exercise.

*IRI - Ext Total UK Market - Value Share - Sport Segment - L52wks to 23/02/20.

The largest selling Soft Drinks brand

with bottles made from
100% recycled plastic.*

NEW
LOOK

STOCK UP NOW

*Cap and label not made from recycled content yet, but are recyclable.

**Recommended retail price. RIBENA is a registered trade mark.
Source: LRS sourced packaging information and IRI MarketPlace Total GB,Value Sales, Soft Drinks, 52 we 23rd August 2020.

VIEWPOINT: ACSMake Community matters
your voice
heard

For many businesses in 2020, the Covid-19 originally supposed to take place in 2020.
pandemic meant partial or complete PCCs set the priorities for local forces and
closure. But for the majority of convenience are there to hold police chiefs accountable,
retailers, the year was, if anything, busier so it’s absolutely crucial for us to ensure
than normal, with more customers to serve that retail crime is on their radar. Our 2021
in addition to the added complication of Crime Report will once again focus on
making stores Covid-secure. presenting an evidence base to encourage
PCCs, forces themselves and central
Unfortunately, one of the biggest government to act. Crimes like shop theft,
challenges that retailers have faced during violence and abuse are all too often left
lockdown is crime and, more specifically, without a proper intervention from the
violence and abuse. police, which we know results in criminals
becoming more brazen in their activity and
We know from previous years that committing more serious offences.
challenging thieves and checking proof
of age have been some of the biggest If you’ve experienced crime in your store,
triggers for abuse but, as convenience the early part of this year is a good time
stores essentially became the test cases (pending any interventions due to the
when implementing Covid-secure pandemic) to get PCC candidates along
measures during the first phase of the in person to tell them about what needs
pandemic, retailers and their colleagues to be done to stop the cycle of repeat
have had to deal with a whole additional offending. You can also use the evidence
layer of Covid-related abuse. Coughing, in our Crime Report from March 2020 to
spitting, threats of violence and refusals to help make the case and keep up to date
follow social distancing and face covering with the latest news at ACS.org.uk.
regulations are just some of the examples
of issues faced by our sector that weren’t
on anyone’s radar this time last year.

Unfortunately, in many cases the response
to these crimes has not been good
enough. Retailers still report frustration
with the level and consistency of police
response, which in turn leads to crimes not
being reported. Whether it occurs during
lockdowns or not, every crime needs to be
reported and dealt with by the police.

One of the ways that we can try to improve James Lowman ACS Chief Executive
and influence police response is through
Police and Crime Commissioners. This year, 67
we’ll be looking ahead to the Police and
Crime Commissioner elections that were



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LET'S CELEBRATE with all New stores
our new
members Londis – Seymour Londis – St Mary’s Bay
and Mitcham, Greater London Romney Marsh, Kent
long-term Londis – KSJ Food and Wine Londis – Dubbs Road
partners Croydon, Surrey Port Glasgow, Renfrewshire
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Londis birthdays LONDIS BIRTHDAYS

Many happy returns to all those 5 Londis – Main Street
celebrating their time with us.
More than just a brand, Londis is a YEARS Selby, North Yorkshire
family of like-minded convenience Richmond Service Station
retailers whose focus is to provide Herne Bay, Kent
a much-needed service to their Londis Seaton Store
local community. Guilsborough, Northamptonshire
Larkhall Service Station
20 Larkhall, Lanarkshire

YEARS 10 Londis – Barkston
Grantham, Lincolnshire
ThgeitfRet.DaFmMrofJmroohmlenfStQitunoignrhing;ahDnt:adHvKayarSruyirn,SgGihnregaehnn;doHcSakur,vnrinenycdeSeivriniKngaghutrh;eir YEARS Londis – New Broadway
London
30YEARS
The Garage
NickCaPmatberliodfgLe,ocnedliesbHraatzinelgw3o0oydeSatrosres, Guilsfield, Powys

Londis – Nesscliffe
Nesscliffe, Shropshire

Londis – Eastleigh
Eastleigh, Hampshire

15 Londis Supermarket – Saltney
YEARS Saltney, Cheshire

Londis – Chesterfield
Chesterfield, Derbyshire

Londis Trallwn
Pontypridd, Mid Glamorgan

Texaco Garage
London

Londis Texaco – Embankment
London

20 Byfords Food Hall
YEARS Leigh-on-Sea, Essex

Peverills
Uxbridge, Middlesex

Londis – Rossendale
Rossendale, Lancashire

Londis – Denby Dale
Huddersfield, West Yorkshire

Hillsnews Londis
Middleton St George, County Durham

Londis – Sutton
Surrey

Londis Hillfields Post Office
Coventry, West Midlands

Londis – Spital Tongues
Tyne and Wear

Hoffnant Stores Ltd 71

25 Llandysul, Ceredigion

YEARS Londis – Braunstone
Braunstone, Leicestershire
Vic’s Stores
Seaview, Isle of Wight
Londis Upper Richmond Road
London
Spring Lane News & Off Licence
Canterbury, Kent

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