Strategic Plan 2018

Early Childhood Education

Category: Early Childhood Education Timeline: Long Term

Initiative: Explore expansion of Fairplex Child Development Center to additional locations.

Description: Comments at a public session suggested that Fairplex should build upon

the success of the CDC and consider expanding to another location, potentially through a
partnership. A needs assessment and analysis must be conducted to determine how the CDC
could partner with others to provide services in a satellite location.

Category: Early Childhood Education Timeline: Mid Term

Initiative: Explore afterschool and summer programs for K-8 grade age range.

Description: Children who are actively engaged in positive activities after school and in

the summer are less likely to have difficulty in school and more likely to do well academically.
Fairplex will conduct a needs assessment for these programs and identify potential partners.

“TLC-Fairplex should serve as a regional gap filler (in
concert/partnership with high schools/community colleges/
universities) associated with helping kids/adults with
educational needs – particularly technical/career skills.”

- Community Participant

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Arts Education Category: Arts Education Timeline: Short Term
Initiative: Expand exhibits at Millard Sheets.
Since the first Fair, exhibitions have been an
integral part of fine arts programming. Shows Description: The gallery is working to bring more culturally relevant, diverse and
have gone from exhibiting local artists in the
1920s to hosting world-renowned painters significant artists to the Millard Sheets Art Center throughout the year. The flagship LA County
and sculptors like Judy Chicago and Judithe Fair Fine Art Exhibition and the SoCal MFA exhibition have positioned the art center as a
Hernandez and Patssi Valdez, who in 2017 regional resource and provider to the Pomona Valley of high-quality visual arts programming.
held a dual show as part of the Getty’s Pacific An additional exhibition each year would focus on international artists. This would provide the
Standard Time: LA/LA art initiative. The Fine region with more engagement and access to global cultures, issues and awareness that will
Arts building, constructed in 1937 by the benefit audiences and the Los Angeles region. This will be done in partnership with arts and
Works Progress Administration (WPA), was the cultural institutions in the region.
first Los Angeles County museum of art. The
gallery was later named the Millard Sheets Art Category: Arts Education Timeline: Short Term
Center (MSAC), for the Fair’s long-time fine
arts manager Millard Sheets. Sheets was an Initiative: Partner with the local art community for programming such as family and
internationally-recognized artist known for
being a representative of the California School individual art classes, offer experiences to local artists and support organizations in the community
of Painting. His works include The Word of Life that relate to the arts, both visual and performing.
mural at the University of Notre Dame (also
known as “Touchdown Jesus”) and the iconic Description: The three art studios adjacent to MSAC’s galleries are designed for educational
mosaics on the old Home Savings of America
branches. Today, the Millard Sheets Art Center purposes in the subjects of ceramics, drawing and painting, as well as a variety of other
produces exhibitions that create a deeper classroom-based instructional experiences. Collaborate with local art organizations to expand
engagement with the diverse art and culture of access to artistic experiences and programming on campus. Provide performance space.
the surrounding communities and region.

Category: Arts Education & Agricultural Learning Timeline: Long Term

Initiative: Build partnerships with regional industries to support current and new programs.

Description: Connect with businesses to offer classes in such areas as crafting and other

cultural and recreational pursuits. Bring the latest trends in technique, material and methods to
the region to further strengthen the quality of artistic industries.

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Agricultural Learning Category: Agricultural Learning Timeline: Short Term

Perhaps nothing on the Fairplex campus Initiative: Connect Farm programming with community needs such as wellness, healthy
exemplifies the organization’s historical mission
as well as The Farm. As the region’s economy eating and lifestyle.
has evolved over the years, so too has Fairplex’s
role in promoting agriculture . Description: Work in partnership with local universities, such as the University of La

The Farm —­ Fairplex’s five-acre urban garden Verne and Cal Poly Pomona, and hospitals to develop programming. This may include creating
that serves as a living classroom — is an community wellness workshops and courses based on overall wellness. Position Fairplex and The
innovative, model agricultural and business Farm as a regional hub of healthy lifestyle and wellness learning. Use the expertise of The Farm’s
resource that serves diverse communities. manager and horticulturist to expand the program used by schools and neighborhood groups.
Through educational and community events,
The Farm builds awareness of ecological Category: Agricultural Learning Timeline: Mid Term
sustainability, life science, urban farming,
healthy eating and social well-being. Initiative: Create an educational teaching kitchen and classroom space to support

Growing more than 150 California specialty nutritional, agricultural and healthy lifestyle learning.
crops, The Farm serves as the perfect learning
tool for local and statewide agriculture. Description: Bring in nutritionists, chefs and educators to offer programming in partnership
Seasonal crops are incorporated into the menu
of McKinley’s Grille — the restaurant in the with local institutions, local universities and small businesses.
Sheraton Fairplex Hotel — and in monthly The
Farm at Fairplex Dinner Series. Recent additions Category: Agricultural Learning Timeline: Short Term
have included the raising of small livestock —
rabbits, chickens, turkeys and quail. Initiative: Create a Farm store as a social enterprise to support community and

The Farm also serves the community by educational programming.
providing shelter for emergency animal
evacuations. Private individuals and county
agencies have used the barns during natural
disasters as a temporary housing facility for
horses and other livestock.

Description: The Farm makes its own vinegar, olive oil, teas and more — use this as

foundation to assist local enterprise and support other social entrepreneurs.

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Experiential Learning THE FAIRKIDS FIELD TRIP PROGRAM: CTEC: Through hands-on JUNIOR FAIR BOARD: The Junior
Each year the LA County Fair hosts classroom instruction by Fair Board is a youth leadership
Modern psychologists and educational experts — more than 150,000 students, credentialed instructors who program that supports high
Jean Piaget, David Kolb, John Dewey and Kurt teachers and chaperones to a are industry professionals, school juniors and seniors as
Lewin — described a new way of looking at learning no-cost educational Fair learning engagement with industry they prepare for college. The
that Kolb dubbed to as Experiential Learning. It experience. By opening the grounds experts from the surrounding program provides opportunities
is a process where learning is enhanced through early for the school program, the Fair communities, and interaction for students to come together
concrete experiences, active experimentation, the offers a distraction-free opportunity with real work sites and from various schools, develop
involvement of emotion (fun and inspiration) and for children to fully engage in various professional environments, CTEC leadership qualities, and work
the ability to reflect on the experience. interests. Fair exhibits are created provides innovative learning together on a variety of projects
with this experience in mind. The experiences that give students while engaging with professional,
From art to cars to quilts to robots — Fairplex is a exhibits are designed to educate the necessary skills to enter the business, government and
place where people come to explore and share children in subjects that include workforce or continue on the educational leaders from the
their passions. Not everyone can drive a nitro- technology, geography, language pathway of higher education. geographic region. The program
fueled Funny Car, but everyone can enjoy the arts, mathematics agriculture, provides students with a
guttural thrill of a Top Fuel dragster racing down the animal science, art, environmental scholarship upon their graduation
NHRA speedway at 300 mph. JPL may be out of science and sustainability, music and from high school.
most everyone’s league, but a community robotics American history.
competition is not. What was
heard at the Strategic Plan meetings is that the Category: Experiential Learning Timeline: Short Term
community needs “things” to do — educational
and cultural learning experiences they can engage
within their geographical area.

Initiative: Expand FairKids Field Trip bus funding to focus on Title 1 schools (those with

high numbers of children from low-income families) through a new grant award system.

Description: Community members encouraged expansion of the Fairtime education program.

One idea was to implement a grant award system for applicants. Grants would be available to any Title
1 school in the region that meets the criteria until funds have been exhausted.

Category: Experiential Learning Timeline: Mid Term

Initiative: Expand science & technology events to reach a broader audience.

Description: Create new venues for people of all ages to engage in STEAM (science,

technology, engineering, arts and mathematics) activities and learning. From the Cal Poly Pomona-
sponsored middle school robotics competition to the Pomona Unified School District’s Ross-
McCracken Learning Expo, Fairplex already hosts several events with a foundation in STEAM.

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Category: Experiential Learning Timeline: Long Term

Initiative: Develop a year-round hands-on Children’s museum to provide educational

and cultural learning experiences.

Description: Introduce a children’s museum on campus that is open year-round, with a

variety of learning opportunities and a focus on STEAM. This would be the first children’s museum in
the Inland Empire and on the far eastside of Los Angeles County. Children would be able to engage
in a variety of experiences that would inspire them in all of the learning disciplines, helping them
to discover their passions. The museum would include indoor and outdoor space and be open to
the public as well as host school groups for scheduled visits. A feasibility study would need to be
conducted to identify partners, funding and format.

Category: Experiential Learning Timeline: Short Term

Initiative: Evaluate the restructuring of the Junior Fair Board.

Description: The youth development program, the Junior Fair Board, has been challenged in

raising funds for program support for many years. The program will be reevaluated with a potential to
create a more effective model.

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Building Neighbor Relations
Community
It is not always easy to be a direct neighbor of Fairplex as traffic and noise occasionally impact
Fairplex is committed to being a productive surrounding neighborhoods. Fairplex understands this and strives to be a better neighbor at all times.
and collaborative member of the community. Fairplex sits in a mixed-use neighborhood: businesses and an airport on one side, residential homes on
As an active campus, it is important the other. Effective and timely communication and regular engagement with neighbors is a priority for
for Fairplex to engage with neighbors, Fairplex. Current activities and future plans include:
government officials and local businesses
in an ongoing dialogue to ensure maximum NEIGHBOR COMMUNICATIONS: 700 of the nearest neighbors regularly receive letters and emails informing
benefits with minimum negative impacts. them in advance of potential impacts from events on campus such as noise, traffic or road closures.
Community feedback is helping Fairplex
reduce impacts on neighbors during events. NEIGHBOR RESPONSE SYSTEM (NRS): In 2017, Fairplex embarked on a new communication system
to provide residents with a quick and timely response to issues. The NRS systems offers residents
In addition, Fairplex continues to host a singular point of contact to Fairplex via email or phone to report real-time issues related to the
exclusive events for its neighbors and give campus (i.e. noise, broken water main, etc.).
back to the community through its programs
and financial and in-kind support of area NEIGHBOR EVENTS: As a thank-you, Fairplex provides enhanced benefits to its closest neighbors,
nonprofits. In 2017, total cash and in-kind inviting them to exclusive events on the campus. Events include an annual Halloween party, Holiday
donations to the surrounding region exceeded Cookie Decorating event and free community agriculture events in The Farm.
$9.5 million. These donations include events
hosted at Fairplex, free and discounted SPECIAL OFFERS: Fairplex offers free and reduced admission to neighbors for events throughout the
admission to events, free educational year. For example, in 2017 Fairplex offered 700 neighbors admission and parking to the LA County Fair
experiences and contributions to nonprofits. and entry to the inaugural En Memoria event. Fairplex also hand delivers herb and vegetable plants
from The Farm for National Ag Day and poinsettias for Christmas.

NEIGHBOR FORUMS: Fairplex hosts open houses for its closest residents to share current happenings,
future plans and open discussion on any number of concerns.

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Category: Good Neighbor Timeline: Short Term

Initiative: Engage in effective ongoing communications with local neighbors.

Description: Manage and refine the Neighborhood Response System (NRS) to ensure

responses to local residents are swift and consider their concerns in planning of future events.
Incorporate a neighbor contact feature in the Fairplex App.

Category: Good Neighbor & Strengthening Community Timeline: Mid Term

Initiative: Create a greenbelt for the community.

Description: The community sessions surfaced a strong desire for Fairplex to create a

greenbelt around the campus. The discussion suggested this project would have many benefits
including supporting healthy lifestyles and creating a space for people to spend time with their pets.
Others encouraged Fairplex to use a greenbelt project to create more access points to the campus
for community to encourage people to enter and enjoy the facility. Fairplex will initiate a community
planning process in 2018 to address needs within the County of Los Angeles and the City of Pomona.

Category: Good Neighbor & Strengthening Community Timeline: Short Term

Initiative: Work on Traffic Mitigation.

Description: To alleviate traffic issues around the campus, Fairplex will contract with off-site

parking during the LA County Fair. Support and advocate for better egress/ingress into and off of
Interstate 10 from White Avenue. Partner with the city to improve neighboring streets around the
campus and to maintain cleanliness. Solicit community input regularly through meetings. Conduct
traffic study as part of any new development.

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Strengthening Communities COMMUNITY INVESTMENT PROGRAMS: THE FAIRPLEX AMBASSADOR PROGRAM: TEAM FAIRPLEX VOLUNTEERS:
Among the many ways it strengthens Fairplex maintains a robust volunteer Fairplex employees are active
As a nonprofit organization, Fairplex’s the community is through $9.5 million in program, Fairplex Ambassadors. Three- volunteers in the community,
mission is to benefit the local community cash and in-kind donations. This includes hundred-fifty ambassadors contribute including joining a cleanup team
today and invest in its future for tickets to events, wine donations, approximately 25,000 hours to dramatically on Pomona Beautification Day
tomorrow. This commitment to social discounted use of space on grounds, improve the experience of guests at Fairplex. and assisting local leaders and
responsibility guides decisions for admission to Fairplex produced events, Ambassadors, who hail from throughout the organizations with holiday toy
growth and development as well as the no cost field trips, marching band region, assist in running Fairplex’s year-round and food drives.
partnerships the organization builds competitions, student scholarships and field trip experiences, exhibits during the
with local communities, employees, sponsored bus transportation. Fair, and most of all, the FairKids Field trips.
students, customers, donors, businesses Ambassador benefits include free admission
and sponsors. Fairplex believes that, as to Fairplex events, celebratory functions,
a community partner and public benefit season passes to the LA County Fair and
organization, it has a strong mandate to occasional concert tickets.
improve the lives of individuals, thereby
enhancing the quality of life for the entire Category: Volunteerism Timeline: Short Term
community. Current activities and future
plans include:

Initiative: Support Fairplex staff in connecting with greater community needs.

Description: Increase involvement in community by identifying local needs and providing

support with “Team Fairplex” volunteer events.

Category: Volunteerism Timeline: Short Term

Initiative: Enhance relationships with community partners to support programs at Fairplex.

Description: Establish and grow connections with local business, organizations and service

clubs to increase the number of Ambassadors who engage in events on campus. Ambassadors
engage in public benefit events and educational programs; their involvement directly supports
Fairplex’s public benefit and social responsibility components.

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Category: Celebrating Communities Timeline: Short Term

Initiative: Be more inclusive in celebrating the larger community.

Description: During the LA County Fair, Fairplex celebrates communities from Los Angeles and

San Bernardino counties by offering residents a discounted admission day, inviting them to participate
in daily parades, celebrating “heroes” who serve in their cities and inviting their schools to compete to
win monetary awards in a marching band competition. Fairplex will modify the current LA County Fair
Community Days program to be inclusive of more cities and areas of our region.

Category: Celebrating Communities Timeline: Short Term

Initiative: Support local community organizations.

Description: Identify other communities to celebrate each year at the LA County Fair, such as

veterans, the disabled community and agriculturally based organizations. Use Fairplex’s Five Guiding
Principles to assess support and level of engagement.

Category: Strengthening Communities Timeline: Short Term

Initiative: Supporting local community organizations.

Description: Review current cash and in-kind donations to better align with new Fairplex Five

Guiding Principles and establish clear giving priorities and guidelines. Provide the local community
access to Fairplex facilities at below-market rates for community events..

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