Mobile Optimization for SEO | Buy My Backlinks

Mobile Optimisation for
SEO

Created By: Chris Andersen

The usage of mobiles and handheld devices has
preponderated and swept the 20th century by
storm. Search Engine Optimization enhancers have
taken full advantage of this fact, and have been
targeting such devices. Mobile optimization in SEO
means enhancing the design of a website to appeal
mobile users, and make it more mobile-friendly.
Despite the scope of SEO in the internet industry,
there still exist a myriad of websites that remain
unoptimized for mobile usage. Mobile optimization
takes into account the site design, structure, page
speed, and many more aspects to ensure that one
doesn’t, in naiveté, lose traffic to their websites. The
below enumeration should elucidate on how
potential elements could be optimised.

Page Speed

• Because of the disparity in the

hardware and the connectivity rate of a
mobile, enhancing the page speed of a
website becomes all the more crucial.
More often than not and
notwithstanding to optimizing images,
one will also have to leverage browsing
cache, minify the page code, and aim at
trying to reduce the number of
redirects.

Do not block javaScript, CSS, or images

• Before the proliferation of mobile phones

took place, each of these elements was
blocked, because the obsolete platforms
couldn’t support these elements. But now,
smartphone Google Bot wants these
elements to be exposed to it so that it can
categorically index it in its search results.
One should make it a note to not hide them.
So imperative are these elements in
enhancing the SEO that they help Google
comprehend if one’s website is responsive to
mobiles or not.

Site Design for Mobile

Avoid using Flash

• One cannot be completely certain if this

plugin would be available in the visitor’s
device. If one is dogged on using special
effects, they could use HTML5 in lieu of
Flash.

Do not use pop-ups either

• Using these will only give rise to a surge in the bounce

rate. Terminating pop-ups incessantly on some of the
mobile sites can get aggravating.

Design buttons of optimal size

• Navigation has to be seamless for

even the most impetuous of the
users. Let the buttons not be too
big to give room for accidental
taps, or be too small for fat
fingers.

Optimise Mega Descriptions

• One should always keep in mind

that users here are accessing
websites on a significantly smaller
screen. One should aim at being as
terse as possible without
compromising the quality of the
content. This majorly comes to play
when one is creating URLs, Titles,
and meta descriptions.

Optimise for Local Search

• If one’s business is adhered to local

elements, they should optimize it in
accordance to a typical local search.
This is to say that one has to
standardize their name, phone
number, and other contact details.

Thank You!