Best SEO Agency in India

Write Efficient Meta
Description

Search Engine Optimization

“Meta Description”

– It is an HTML attribute used to describe

detailed information about a page.

Agenda 01 Whenever you search anything on a search
Style engine, you will find it in search results as a
snippet under the title tag. It is there to
provide more contexts about the page.
The best SEO company in India believes
it a starting step to build an SEO strategy.

02 Howbeit, the Meta description attribute is
not a ranking factor and Google shows it
only 37% of the time in the search result, it
is still an important content piece for on-
page SEO.

03 In our today’s session, we will share
information about why Meta descriptions
matter even after they have low importance
in SEO or search engine!

Why It Is Important To Write Meta
Description

Meta description intrigues people to click on the website. This is so much important
even after Google shows only 37% of the time Meta descriptions. Let’s understand this
with an example. If any page gets 50,000 impressions per month, Google indicates the
Meta description for around 18,500 of the impressions on an average basis. It has the
power to increase CTR (click-through rate) from 4% to 4.5% averagely which results in
100 more clicks.

So it is worth to spend enough time into Meta description with a purpose to drive more
organic traffic. Meta description draws readers to a website from the SERP.



How to write a Meta description

Consider these important steps for 1. Consider your title tag
creating Meta descriptions quickly and
easily. Go through these three easy The Meta description should complement the
steps for creating Meta descriptions: title tag. Titles should indicate what’s inside the
page concisely with using a few main
2. Importance of search intent keywords that characterize the topic. The Meta
description provides a chance for expansion.
Search intent is the intention of visitors on the search engine. Every ‘why’ behind a search query indicates Meta descriptions motivate users to check into
search intent. Examine what most people look for when they search for anything on the search engine. the page. Don’t worry about the keywords, just
Why they are there on a search engine? What information do they seek? Are they finding a specific prepare Meta descriptions that connect with
website? Do they want to buy something? the readers and let them know about the page
information.
To determine these things, you can use the search results as a proxy. Google strives to offer the most
relevant results for the searchers. 3. Make use of active voice

People have different search intent like; search query of ‘cake’ has lots of search intent such as, “cake Active voice impact effectively as it improves
recipe” or “cake shop”. This is important to differentiate with the help of powerful tools. clarity and makes the searcher engage in the
process of finding out what they are looking for
on the search engine. However, it isn’t defined
that Meta descriptions should be in active
voice but a rule of thumb says active voice is
more relevant than passive ones as passive
voice sounds dull and demotivating.

Final thoughts

The best SEO company in
India prefer Meta descriptions
are the pivotal topics or a
starting step to enter into an
SEO world. Also, it is the
easiest content to understand
and master. Try out today!



THANK YOU