CV PM DR MSAB JUNE 2021

PERSONAL DETAILS

Name Mohd Syuhaidi Abu Bakar (Assoc. Prof Dr)
Current Affiliation
Faculty of Film, Theatre and Animation
Email/Phone UCS Selangor, Puncak Perdana Campus. 40150
Number Selangor Darul Ehsan
MALAYSIA
+60 12 7444 174
[email protected]
[email protected]

Current Affiliation CONTACT DETAILS

Email/Phone Faculty of Film, Theatre and Animation
Number UCS Selangor, Puncak Perdana Campus. 40150
Selangor Darul Ehsan
MALAYSIA
+60 12 7444 174
[email protected]
[email protected]

YEAR ACADEMIC DETAILS INSTITUTION
2017 Universiti Putra Malaysia (UPM)
DEGREE
2013 Universiti Putra Malaysia (UPM)
Doctor Of Philosophy (Mass
2009 Communication) Universiti Sains Malaysia (USM)
2006 Master Of Corporate Universiti Teknologi MARA (UITM)
Communication
2002 Diploma Of Education Universiti Teknologi MARA (UITM)

Bachelor Of Communication
(Hons.) (Journalism)
Diploma In Information
Management

WORK EXPERIENCES

YEAR POSITION INSTITUTION

January 2020 – Associate Professor Faculty Of Film, Theatre And Animation
Present (Grade DM54) (FITA)
Deputy Dean (Research Faculty Of Film, Theatre And Animation
September 2019 and Industry Network) (FITA), Universiti Teknologi MARA (UiTM)
– November

2020 Senior Lecturer Faculty Of Film, Theatre And Animation
2016 - Present (FITA), Universiti Teknologi MARA (UiTM)
Faculty Of Film, Theatre And Animation
2013 - 2016 Lecturer (FITA), Universiti Teknologi MARA (UiTM)
Karangkraf (M) Sdn Bhd
2008 - 2009 Reporter

MANAGEMENT/ACADEMIC POSITIONS

YEAR POSITION INSTITUTION
1 Jan 2021 – 31 Universiti Teknologi MARA (UiTM)
Advisory Board Member Of Jurnal Perbadanan Kemajuan Filem
Dec 2022 Intelek UiTM Perlis Branch Nasional Malaysia (FINAS)
2021 – 2022 Ahli, Program Peningkatan Universiti Teknologi MARA (UiTM
Kapasiti Kreatif Malaysia (MYCAP)
10 Feb 2021 – 9 Member, Kumpulan Inisiatif Radio Televisyen Malaysia,
Feb 2023 Penyelidikan (RIG) UiTM - Malaysia
CREATIVE VISUAL EXCHANGE
February 2021 – (CREATe) Universiti Teknologi MARA (UiTM)
December 2021 Panel Penilaian Pitching (Swasta)
dan Panel Saringan Screening Xiamen University Malaysia
2021 (Syndicated) bagi Perolehan
Program TV, Jabatan Penyiaran Faculty Of Film, Theatre And
November 2020 Malaysia Animation (FITA)
Panel Penilai Dalaman UiTM Bagi UiTM Press, Universiti Teknologi
January 2020 – Permohonan Skim Geran MARA (UiTM)
Present Penyelidikan Fundamental Institute of Continuing Education
(FRGS)1-2021 & Professional Studies (iCEPS)
15 February 2020 External Advisor, Master of Arts Faculty Of Film, Theatre And
– 14 February (M.A) in Communication and Animation (FITA)
2022 Culture Kolej Poly-Tech MARA – KPTM
15 April 2020 – Associate Professor (Grade DM54)
14 April 2021 Faculty of Dentistry, Universiti
Coordinator (UiTM Press) Teknologi MARA (UiTM), Sungai
September 2019 Buloh Campus
– 23 November Resource Person Universiti Teknologi MARA (UiTM),
Perlis Branch
2020 Deputy Dean – Research And Universiti Teknologi MARA (UiTM)
15 November Industry Linkages
School of Humanities and
2019 – 14 External Examiner for Bachelor of
November 2021 Communication (Hons) Media
Studies
18 December Adjunct Lecturer for Creative
2019 Writing Subject (DCW401)

December 2019 Editor – Jurnal Intelek
– December
2021 Member, UiTM Ethics Committee
1 December (Ahli Bersekutu Jawatankuasa
2019 – 31 Etika Penyelidikan Universiti
Teknologi MARA (UiTM))
December 2020 Academic Advisory Board

1 December

2018 – 30 External Moderator Science Social, Kolej Poly-Tech
November 2019 Acting Deputy Dean (Academic) MARA Kuala Lumpur
1 Jan 2019 – 31 IACT College Sdn Bhd
December 2019
Jan – Mac 2018 Faculty Of Film, Theatre And
Animation (FITA)
2016 - Present Senior Lecturer DM52 Faculty Of Film, Theatre And
Animation (FITA)
2017 - 2019 Research Coordinator Faculty Of Film, Theatre And
Animation (FITA)
2018 - 2020 PRISMa Coordinator Faculty Of Film, Theatre And
Animation (FITA)
2017 - 2021 QS Ranking Coordinator (Ranking Faculty Of Film, Theatre And
2018 - 2020 Champion) Animation (FITA)

MQA Coordinator (Quality) Faculty Of Film, Theatre And
Animation (FITA)

YEAR AWARDS INSTITUTION/ORGANIZATION
2020 Universiti Teknologi MARA (UiTM)
ACHIEVEMENTS
2019 Universiti Teknologi MARA (UiTM)
2018 Anugerah Jaringan Industri Tempat
2017 Pertama – Kategori MoU/MoA – Faculty Of Film, Theatre And
MeTIC 7 2020 Animation (FITA)
Anugerah Jaringan Industri Tempat
Ke Tiga – Kategori Sumber Dana Faculty Of Film, Theatre And
Terbaik – MeTIC 7 2020 Animation (FITA)
Anugerah Perkhidmatan
Cemerlang 2018 Faculty Of Film, Theatre And
(Excellence Service Award 2018) Animation (FITA)
Most Promising Academician,
Anugerah Akademik FITA (AAFI)
2018
Best Researcher Award - FITA
Academic Award 2017

YEAR MEDIA VISIBILITY URL
2021 TOPIC/TITLE https://themalaysianreserve.co
Fourth wave threat may mean m/2021/04/16/fourth-wave-
2020 return of online learning threat-may-mean-return-of-
online-learning/
Hybrid learning key for herding https://themalaysianreserve.co
community m/2021/04/16/hybrid-learning-
key-for-herding-community/
365 : Mengiring Gelombang https://myklik.rtm.gov.my/progr
am/2-0-803804
Varsity students can be fact https://www.nst.com.my/opinio
checkers n/letters/2021/02/662247/varsity
-students-can-be-fact-checkers
Manfaat IT Sambung Pengajian https://www.bharian.com.my/r
Dalam Talian encana/komentar/2021/01/780
929/manfaat-it-sambung-
Sekolah dan universiti tutup, pengajian-dalam-talian
belajar 'online' kan boleh? https://www.bernama.com/b
m/am/news_covid-

19.php?id=1824837

Sekolah tutup bukan alasan https://mediapermata.com.bn
tidak belajar /sekolah-tutup-bukan-alasan-
tidak-belajar/

E-learning becomes standard https://www.cyber-rt.info/life/e-
tool for schools during MCO learning-becomes-standard-
tool-for-schools-during-mco/

2019 FiTA UiTM Malaysia and FISIP https://qswownews.com/fita-
2018 Universitas Airlangga aims for uitm-malaysia-and-fisip-
future collaborations universitas-airlangga-surabaya-
aims-for-future-collaborations/
FiTA UiTM Malaysia Won Best https://qswownews.com/fita-
Short Film At The Malaysian uitm-malaysia-won-best-short-
Digital Film Awards film-at-the-malaysian-digital-
film-awards/

FiTA UiTM Malaysia Hauled 6 https://qswownews.com/fita-
Medals In IRIS 2019 uitm-malaysia-hauled-6-
medals-in-iris-2019/

FiTA UiTM Malaysia Signs MoU https://qswownews.com/fita-
With 81 Companies In Malaysia uitm-malaysia-signs-mou-with-
81-companies-in-malaysia/

FiTA UiTM Malaysia signs MoU https://qswownews.com/fita-
with International Dance uitm-malaysia-signs-mou-with-
Organization (IDO) international-dance-
organization-ido/

FiTA UiTM and MAHSA Prima https://qswownews.com/fita-
International College to sign uitm-and-mahsa-prima-
MoU international-college-to-sign-
mou-and-collaborate/
FITA UiTM Malaysia won https://qswownews.com/fita-
Mercedes-Benz Malaysia uitm-malaysia-won-the-
Creative Excellence Award mercedes-benz-malaysia-
creative-excellence-award-in-
FITA UiTM Malaysia renews MoU shortsweet-malaysia-2019-
with Amikom University dance-competition/
Yogyakarta, Indonesia https://qswownews.com/fita-
uitm-malaysia-renews-mou-
7 Tips Sambsung Master and with-amikom-university-
PhD (7 Tips Before Pursuing yogyakarta-indonesia/
Master and PhD https://youtu.be/u0sUv-DC6Ds

Rakyat Malaysia Berniat Untuk https://www.facebook.com/lej
Terus Lakukan Vigilantism enpress/videos/1195708360630
Internet 658/
https://iamlejen.com/rakyat-
malaysia-berniat-untuk-terus-
lakukan-vigilantism-internet/

Filem Pearl Harbor Sampaikan http://www.gempak.com/artik

Mesej Patriotik Berguna Pada el/11732/filem-pearl-harbor-
Semua Penonton Di Seluruh sampaikan-mesej-patriotik-
Dunia berguna-pada-semua-
penonton-di-seluruh-dunia

VISITING FELLOWSHIPS

YEAR UNIVERSITY DATE OF FELLOWSHIP
2019
UNIVERSITAS AIRLANGGA, SURABAYA, 19 – 26 AUGUST
INDONESIA 2019

PROFESSIONAL AFFILIATIONS STATUS
Member
ORGANIZATION
Member
Qualitative Research Association of Malaysia Member
(QRAM) Member
Member
Southeast Asian Media Studies Association

Majlis Rekabentuk Malaysia (MRM)

PENULIS
Persatuan Pendidik Animasi Malaysia (PPAM) /
Animation Malaysia Educators Society (ANIMATES)

MEDALS/ACHIEVEMENTS

YEAR MEDALS/ PRODUCT/DETAILS INSTITUTION/
ACHIEVEMENTS ORGANIZATION

2020 Gold Medal • FWS531 (Electronic Media National e-Content
2020 Writing) Explainer Video Development
2020 Bronze Medal Competition 2020
• Visual Edutainment (eCondev)
2019 Bronze Medal Towards Animal International
Abandonment in Malaysia Pitching Innovation
2 Gold Medal Competition (IPIC)
2 Silver Medal • The Forgotten Queen: 2020
2 Bronze Medal Re(Con)Figuring Cik Siti Invention,
Wan Kembang As Literacy Innovation & Design
And Cultural Heritage Icon Exposition
Using Short Animation (IIDEX2020)
Video
Intellectual
• The Un(Successful) Factors Research and
Of Film Business In Malaysia Innovation
Showcase (IRIS
• Bestselling Author Plot Twist 2019)
Narrative Writing Style: The
Technique, Structure And
Formula

• Digitalization, Cultural
Tourism And Online
Learning Of Museums In
Malaysia

• Quality Transformation
Strategy And Publishing
House Branding Strategy
Of Publishing Houses In

2019 Silver Medal Malaysia: A Conceptual 3rd International
2019 - 2020 Framework Innovation
Principal • The Depiction Of Social Invention Creation
2019 Investigator – Realism In Yasmin Ahmad’s Exhibition (IIICE
Geran Inisitatif Movies: Muallaf (2008) And 2019)
2019 Penyeliaan (GIP) Talentime (2009) Universiti Teknologi
2019 2 Bronze Awards • Wattpad As A Platform For MARA (UITM)
2018 Writing – Roles, Influences
2018 Silver Award and Potential Among Invention,
2018 Malaysians Innovation & Design
2018 Bronze Award Dropbox As Educational Exposition
2018 Monitoring Platform (IIDEX2019)
Best Poster Design
Award Pemaparan Dan Ketepatan National e-Content
Gold Award Elemen Realisme Sosial Di Development
Dalam Filem - Filem Di Competition 2019
Bronze Award MALAYSIA (eCondev)
Melaka
Bronze Award 1. Progress Form For International
Undergraduate Thesis Intellectual
Bronze Award Submission Exposition 2019
(MIIEx 2019)
2. Internet Vigilantism 2nd National
Visual Infographic : Undergraduates
Actions, Precautions & Design Colloquium
Repercussions (NUDC) 2018
Educational
FWS531 - Electronic Media Innovation,
Writing Creativity & Design
Competition (EICD
Progress Form For 2018)
Undergraduate Thesis The 2nd Language
Submission Invention,
Innovation And
Visual Infographic Of Fiction Design (LIID 2018)
And Non-Fiction Literature National e-Content
Development
2u2i Study Mode Explainer Competition 2018
Video (eCondev)
Invention,
Visual Infographic Of Fiction Innovation & Design
And Non-Fiction Literature Exposition 2018
(IIDEX 2018)
Writing For Digital Platform

Visual Infographic Of Fiction
And Non-Fiction Literature

2017 Bronze Award Reelrater : Quantifying Invention,
Worthiness Of Movies Innovation & Design
2017 – 2020 Principal Exposition 2017
Investigator Fundamental Research Grant (IIDEX2017)
Scheme (FRGS) Ministry of Higher
2017 - 2020 Member Fundamental Research Grant Education (MOHE)
Scheme (FRGS) Ministry of Higher
2016 - 2018 Principal Academic & Research Education (MOHE)
Investigator Assimilation (ARAS) Research Universiti Teknologi
Grant MARA (UITM)
2016 – 2017 Member Lestari Research Grant
Universiti Teknologi
2013 – 2015 Principal Research Acculturation MARA (UITM)
Investigator Collaborative Effort Grant Universiti Putra
(RACE) Malaysia (UPM)

YEAR UNIVERSITY APPOINTMENTS
2020
POSITION
2019
2018 • Member, UiTM Happiness Index 3.0
• Coordinator, UiTM Press
2017 • Developer for Bachelor in General Studies (Hons) (Institute of

Continuing Education & Professional Studies (iCEPS))
• JK Penyelaras Tema Kajian Program Ekspedisi Santifik Taman Negara

Ke 2
• AJK Jaringan Negeri UiTM Cawangan Selangor
• Panel Penilai Dana Penyelidikan KPT
• Panel Penilai Pemantauan Geran Dalaman UiTM Cawangan

Selangor
• Ranking Champion, FITA (Renewed)
• Ahli Bersekutu Jawatankuasa Etika Penyelidikan UiTM
• Acting Deputy Dean - Academic (Jan 2018 – March 2018).
• PRISMa Coordinator.
• Montage Team For The Launching Of The War-On-Cancer On 26th

July 2018 By The Deputy Prime Minister Of Malaysia, Wan Azizah Wan
Ismail.
• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i KPM Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.
• Job Description (JD) Academic Staff For FiTA.
• Member, UiTM Transformation Project.
• STEM Facilitator, FiTA.
• Ranking Champion, FITA.
• Director Of Promotion And Publicity Committee For Konvensyen KIK
Peringkat Zon Tengah 2017.

YEAR FACULTY APPOINTMENTS
2020
POSITION
2019
• Speaker, Program Pemantapan Wawasan (PPW) Sarjana Muda
Semester Mac 2020 - Julai 2020

• Head Of Programme Book For FiTA WAVE Short Film Awards 2019.
• Coordinator, InQKA Writing Workshop 2019.
• Internal Auditor – FiTA
• Chief Coordinator, Thesis Signing Ceremony For Semester March –

2018 July 2019.
2017
2016 • Montage Team For The Launching Of The War-On-Cancer On 26th
July 2018 By The Deputy Prime Minister Of Malaysia, Datuk Seri Dr Wan
Azizah Wan Ismail

• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i Kpm Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.

• Member, MQA01 Working Committee (FF232).
• Member, Quality Management Board.
• Deputy Director, Committee Of Admission, Archives And Corporate

(iACT).
• Member, Postgraduate Committee (JAKPS).

• Research Coordinator, FiTA.
• Practical Training Coordinator For Semester March 2016.
• Director Of Promotion And Publicity Committee For KIK Quality

Convention
• Working Team For Ekspo Selangkah Ke UiTM 2017.
• Deputy Director Of The Promotion And Publicity Committee Of The

FiTA Week 2017 Program.
• Publicity And Marketing Director For Minggu Karyaone Bersama

Alumni 2017.
• Deputy Director Of The Mini Festival For The Minggu Karyaone

Bersama Alumni 2017.
• Deputy Director Of The Promotion And Publicity Committee For The

'We Are Human' Theatre Show.
• Head Of Final Examination Invigilator For Semester March 2017.

• Internal Auditor, FiTA.
• Practical Training Coordinator For Semester Feb 2016.
• Outcome Based Learning (OBE) Committee Member.
• Item Bank Coordinator.
• SHOUT Chairman.
• Director, FiTA Karyaone Wave Awards 2016.
• Head Of Final Examination Invigilator For Semester March 2016.
• Working Team For Ekspo Selangkah Ke UiTM 2016.
• Speaker For The Finishing School 13 On May 16, 2016
• New Student Intake Interview Panel For Diploma / STPM / Equivalent

For Session 1 (2016/2017).
• Head Of Final Examination Invigilator For Semester June 2016
• Group Head For Section 4 (Measurement, Analysis And Knowledge

Management) For The 2016 Vice-Chancellor Quality Award.
• Practical Training Coordinator For Semester July 2016.
• Degree Viva Voce Panel For Semester Of September 2016 - January

2017 On 15 November 2016.
• Election Committee Of UiTM Student Representative Committee

(JPPUiTM) Session 2016/2017 On September 29, 2016.
• Final Examination Invigilator For Semester September 2016 – January

2017.
• Chairman Of FiTA Vetting Committee.

YEAR COMMUNITY SERVICES
2020
POSITION
2018
• Persatuan Insaf Murni Malaysia (PIMM) Voluntary Project for Poster
Design

• Montage Team For The Launching Of The War-On-Cancer On 26th
July 2018 By The Deputy Prime Minister Of Malaysia, Dato’ Seri Dr.
Wan Azizah Wan Ismail.

• Montage Team For Pelancaran Garis Panduan Pelaksanaan Mod
Pengajian 2u2i KPM Malaysia By Datin Paduka Ir. Dr. Siti Hamisah Binti
Tapsir.

TEACHING ACTIVITIES

SEMESTER CODE SUBJECT

DEC 2012 -APRIL 2013 CTW613 Media Publishing
MARCH 2013 – JULY 2013 CTW533 Electronic Media Writing

CTM513 Strategic Alliance

JUNE 2013 – SEPT 2013 CTW413 Writing Theory and Practice
SEPT 2013 – JAN 2014 CTM433 Human Resource Management
CTF634 Academic Exercise / Project

CTW533 Electronic Media Writing

CTW613 Media Publishing

DEC 2013 – APRIL 2014 CTM433 Human Resource Management
MARCH 2014 – JULY 2014 CTM513 Strategic Alliance

CTW533 Electronic Media Writing

CTF635 Directed Studies

CTW613 Media Publishing

JUNE 2014 – NOVEMBER 2014 CTF412 Academic Writing
SEPT 2014 – JAN 2015 CTW533 Electronic Media Writing

CTF634 Academic Exercise / Project

CTW613 Media Publishing

CTF412 Academic Writing

CTW413 Writing Theory and Practice

CTF623 Practical Training Report

CTF616 Practical Training Report

DEC 2014 – MAY 2015 CTF133 Research Writing
MARCH 2015 – JULY 2015 CTF232 Introduction To Psychology & Sociology

CTW533 Electronic Media Writing

CTF634 Academic Exercise / Project

CTW613 Media Publishing

CTW413 Writing Theory and Practice

JUNE – NOV 2015 CTW533 Electronic Media Writing
SEPT 2015 – JAN 2016 CTF232 Introduction To Psychology & Sociology

CTW214 Writing Theory & Practice

DEC 2015 – APRIL 2016 CTF634 Academic Exercise / Project
MARCH 2016 – JULY 2016 CTW613 Media Publishing
CTW413 Writing Theory and Practice
SEPT 2016 – JAN 2017 CTW533 Electronic Media Writing
MARCH 2017 – JULY 2017 CTW613 Media Publishing
CTW413 Writing Theory and Practice
SEPT 2017 – JAN 2018 CTW513 Scriptwriting Workshop
CTW413 Writing Theory and Practice
MARCH 2018 – JULY 2018 CTW513 Scriptwriting Workshop
CTW533 Electronic Media Writing
SEPT 2018 – JAN 2019 CTW613 Media Publishing
CTF522 Introduction To Psychology & Sociology
MARCH 2019 – JULY 2019 CTF634 Academic Exercise / Project
SEPT 2019 – JAN 2020 CTF635 Directed Studies
CTW513 Scriptwriting Workshop
CTW533 Electronic Media Writing
CTW613 Media Publishing
CTW413 Writing Theory and Practice
CTW533 Electronic Media Writing
CTW613 Media Publishing
FFW112 Introduction To Writing, Theory And
Practice
FSC411 Writing Theory And Practice
CTF232 Introduction To Psychology & Sociology
CTF634 Academic Exercise / Project
CTF635 Directed Studies
CTM563 Public Relations In Creative Industry
CTW533 Electronic Media Writing
CTW613 Media Publishing
CTF634 Academic Exercise / Project
CTF232 Introduction To Psychology & Sociology
CTW613 Media Publishing
FTA242 Creative Thinking
FTA412 Academic Writing
FWS531 Electronic Media Writing
FFW111 Character and Story Development
FTA242 Creative Thinking
FTA412 Academic Writing
FWC543 Popular Writing
FWS531 Electronic Media Writing
FWS531 Electronic Media Writing

MARCH 2020 – JULY 2020 FWC543 Popular Writing
OCTOBER 2020 – FEBRUARY 2021 FWS531 Electronic Media Writing
FWC543 Popular Writing
MARCH 2021 – JULY 2021 FWS531 Electronic Media Writing
FWC543 Popular Writing
FCI713 Legal Issues In The Digital Age
FWS531 Electronic Media Writing
FWC543 Popular Writing
FFW112 Introduction to Writing Theory and
Practice

YEAR GRANTS RESEARCH GRANTS AMOUNT AND
01-09-2020 - POSITION RESEARCH TITLE ORGANIZATIONS
31-08-2021 RM 64,456.00
1 July 2020 – KAJIAN UITM Member KAJIAN UITM
30 June 2022 HAPPINESS HAPPINESS Universiti
INDEX 3.0 (UHI INDEX 3.0 (UHI Teknologi MARA
1 July 2020 – 3.0) 3.0) (UiTM)
30 June 2022 RM10,000
Geran Member Exploring The
2020 - 2021 Penyelidikan Success Factors, Universiti
Dana UiTM Failure Factors Teknologi MARA
2019 Cawangan And Challenges (UiTM)
2019 – 2020 Selangor (DUCS Of Animation
2.0) Films Distribution RM10,000
In Malaysia
Geran Member Universiti
Penyelidikan Exploring The Teknologi MARA
Dana UiTM Roles Of Social (UiTM)
Cawangan Media And Its
Selangor (DUCS Influence On RM5,000
2.0) Voting Intention
In 15th General Universiti
Taman Negara Leader Election Among Teknologi MARA
Scientific Voters In (UiTM)
Expedition II Selangor
Exploring RM150,000
KAJIAN IMPAK Member Current State,
20 TAHUN UITM Visitors’ Current Universiti
Perceptions Teknologi MARA
And Future (UiTM)
Expectations RM20,000
Towards Tourism
Activities At
Taman Negara
Pahang,
Malaysia

KAJIAN IMPAK
20 TAHUN UITM

Geran Inisitatif Leader Pemaparan

(On-Going) Penyeliaan (GIP) Dan Ketepatan
Elemen
2017 – 2020 Fundamental Leader Realisme Sosial Universiti
(On-Going) Research Grant Di Dalam Filem - Teknologi MARA
Scheme (FRGS) Filem Di (UiTM)
Malaysia
2017 – 2020 Member - Member Developing A RM51,200
(On-Going) Fundamental Framework Of Ministry of Higher
Research Grant Attributes In A Education
Scheme (FRGS) Movie Trailer (MOHE)
That Constitutes
2016 – 2018 Academic & Leader Purchase RM47,000
(Completed) Research Intention Ministry of Higher
Assimilation An Empirical Education
(ARAS) Research Investigation on (MOHE)
Grant Antecedents
and RM10,000
2016 – 2017 Lestari Research Member Consequences Universiti
(Completed) Grant of Corporate Teknologi MARA
Identity (UiTM)
2013 – 2015 Research Leader Management
(Completed) Acculturation (CIM) Model in RM5,000
Collaborative the Malaysian Universiti
Effort Grant Halal Industry Teknologi MARA
(RACE) Personalities (UiTM)
And
Continuance RM50,000
Intention To Universiti Putra
Perform Internet Malaysia (UPM)
Vigilantism
Among
Undergraduates
In Universiti
Teknologi Mara
(UITM)
The
Relationships
Between
Elements Of
Movie Trailers
And Purchase
Intention
Among
Moviesgoers In
Malaysia
Factors Of
Gratification
Contributing In
Continuance
Intention To
Watch Movies
On YouTube

PUBLICATION (BOOK AND CHAPTER IN A BOOK)

YEAR DETAILS
2020
• Author : Dr Mohd Syuhaidi Abu Bakar
2019 • Title of Book : Antologi Puisi Kalam Insan Memanusiakan

Manusia - Penerbit UiTM
• Type : Chapter in a Book (Sayap)
• Author : Dr Mohd Syuhaidi Abu Bakar
• Illustrator : Hafizah Rosli
• Title of Book : AADAM THE ROBOT
• ISBN : 978-967-16758
• Author : Dr Mohd Syuhaidi Abu Bakar
• Title of Book : MUDAHNYA MOVE ON! 19 Karya Bangkit

Selepas Putus Cinta
• Type : Chapter in a Book (Monster)
• ISBN : 978-967-2286-02-8

YEAR PUBLICATIONS (PROCEEDINGS AND JOURNALS)
2021
PUBLICATIONS

Abd Karim, M., & Abu Bakar, M. (2021). Functions, Influences & Effects
of WhatsApp Use During the Movement Control Order (MCO) in
Malaysia. Asian Social Science, 17(4), 24-34. doi:10.5539/ass.v17n4p24.
(Journal – ERA)

Mahmud, M. M., & Bakar, M. S. A. (2021). E-Learn: An Online Platform
for Teaching and Learning. International Journal of Academic
Research in Progressive Education and Development, 9(4), 78–92.
(Journal – ERA)

2020 Bakar, M. S. A., Bolong, J., Bidin, R., Ayub, N. S., Jono, S. N. F., & Mat
Shuki, M. S. (2020). Elements In Movie Trailers That Motivates Audience
To Watch Movies In Malaysia. International Journal of Psychosocial
Rehabilitation, 24(28), 5801-5810. DOI: 10.37200/IJPR/V24I8/PR280599
(Journal – Scopus)

Mahmud, M. M., & Wong, S. F. & Bakar, M. S. A. (2020). MOOCs: An
Enquiry of Variables and Effect Sizes. In Proceedings of the 2020 8th
International Conference on Communications and Broadband
Networking (ICCBN ’20). Association for Computing Machinery, New
York, NY, USA, 83–88. DOI: https://doi.org/10.1145/3390525.3390527
(Proceeding - Scopus)

Shuki, M., S., M., & Bakar, M., S., A. (2020). Exploring the Depiction of
Cosmopolitanism in Yasmin Ahmad’s Movie: Talentime (2009). Journal
of Academic Research in Business and Social Sciences, 10(6), 788–803.
(Journal – ERA)

Karim, M. F. S. bin A., Bakar, M. S. A., Muhammad, A., Khan, N., & Shuki,
M. S. B. M. (2020). Exploring Best-selling Novel Factors: The Technique,
Structure and Narrative Writing from the Perspectives of Buku Fixi Sdn
Bhd. International Journal of Academic Research in Business and
Social Sciences, 10(6), 643–654. (Journal – ERA)

Kamisan, M. H. bin, Bakar, M. S. A., Adzis, M. M. bin A., Haris, N. A., &

Shuki, M. S. B. M. (2020). Exploring Challenges of Animation Product
Distribution in Malaysia. International Journal of Academic Research in
Business and Social Sciences, 10(6), 655–665. (Journal – ERA)

Jono, S. N. F., Bakar, M. S. A., Asri, M. A. bin M., Jaafar, F. binti, &
Sahharil, N. E. binti. (2020). Elements of Transformation in Indie
Publication from the Perspectives of Lejen Press Sdn Bhd. International
Journal of Academic Research in Business and Social Sciences, 10(6),
666–674. (Journal – ERA)

Ayub, N. S., Bakar, M. S. A., Asri, M. A. bin M., Jaafar, F. binti, & Sahharil,
N. E. binti. (2020). Exploring the Roles of Wattpad in Creative Writing
Process. International Journal of Academic Research in Business and
Social Sciences, 10(6), 624–632. (Journal – ERA)

Zulkifli, M. A. H. bin, Bakar, M. S. A., Harun, K. N. binti, & Shuki, M. S. B. M.
(2020). Exploring Digital Platforms, Cultural Tourism and Online Learning
of Museums Worldwide. International Journal of Academic Research
in Business and Social Sciences, 10(6), 633–642. (Journal – ERA)

Bakar, M. S. A., Bolong, J., & Bidin, R. (2020). How Gratified Are
Malaysians And Will They Continue Watching Movies On YouTube?.
International Journal Of Social Science Research, 2(2), 100-108.
(Journal – MyCite)

Abu Bakar, M., Bolong, J., Bidin, R., Ayub, N., Jono, S., & Mat Shuki, M.
(2020). Elements in Movie Trailers That Motivates Audience to Watch
Movies in Malaysia: A Quantitative Approach. Asian Journal Of Arts,
Culture And Tourism, 2(2), 12-18. (Journal – MyCite)

Abu Bakar, M., Bolong, J., Bidin, R., Ayub, N., Jono, S., & Mat Shuki, M.
(2020). Elements in Movie Trailers That Motivates Audience to Watch
Movies in Malaysia: A Quantitative Approach. In Proceeding : Kuala
Lumpur International Conference on Business, Education, Social
Sciences & Technology KLIBEST 2020 (pp. 20- 26). Kajang, Selangor:
Academia Industry Networks.

Zulkifli , M. A. H., Bakar, M. S. A., & Mat Shuki, M. S. (2020). Heritage
Building Conservation : An Overview Of Pahang State Museum. e-
BANGI Journal, 17(3), 20–30. (Journal – MyCite)

Bakar, M. S. A. (2020). Gratification And Continuance Intention Of
Watching Movies On Youtube Among Malaysians: A Business
Opportunity. In Proceeding: Putrajaya International Conference on
Multi-Disciplinary Research (ICMRES2020) (pp. 94–101). Kajang,
Selangor: Academia Industry Networks.

Bakar, M. S. A., Bolong, J., Bidin, R., Ayub, N. S., Jono, S. N. F., & Mat
Shuki, M. S. (2020). Elements In Movie Trailers That Motivates Audience
To Watch Movies In Malaysia. In Proceeding: International
Multidisciplinary Conference on Education, Social Sciences &
Technology (IMCEST 2020) (pp. 12-20). Kajang, Selangor: Academia
Industry Networks.

Zainol Abidin, Z. Z. & Bakar, M. S. A. (2020). A Study Of The Elements Of
Depression In “All The Bright Places” (2015). e-Academia Journal, 9(1),

2019 33–43. (Journal – MyCite)

Bakar, M., S., A., Mohaideen, A. R., Ibrahim, , M. S., & Raja Ayob, R. N.
A. (2019). The Use and Abuse of Technology: The Relationship
Between Personalities and Continuance Intention in Performing
Internet Vigilantism Among Malaysians. Malaysian Journal of Business
and Economics, 6(2), 1–8.

Haris, N. A., Anizaim, A. N., & Bakar, M., S., A (2019). Language
Acquisition through Visual Storytelling. In Proceeding: International
Conference on Communication, Language, Education and Social
Science (CLESS 2019) (pp. 120-124). Multimedia University, Melaka.

Ku Nazri, K. N. N. & Bakar, M., S., A (2019, November). Social Media Use
among Creative Industry Practitioners Around the Globe: A
Conceptual Framework. In Proceeding: International Conference on
Communication, Language, Education and Social Science (CLESS
2019) (pp. 149-153). Multimedia University, Melaka.

Ayub, N., S. & Bakar, M., S., A. (2019, November). Wattpad As A
Platform For Writing Community: A Conceptual Framework. In
Proceeding: International Conference on Communication, Language,
Education and Social Science (CLESS 2019) (pp. 78-84). Multimedia
University, Melaka.

Jono, S., N., F. & Bakar, M., S., A. (2019, November). Quality
transformation strategy and publishing house branding strategy of
publishing houses : A conceptual framework. Paper presented at
International Conference on Communication, Language, Education
and Social Science (CLESS 2019) (pp. 201-203). Multimedia University,
Melaka.

Shuki, M., S., M., & Bakar, M., S., A. (2019, November). The Depiction of
Social Realism in Yasmin Ahmad's Movie: Muallaf (2008) And Talentime
(2009). Paper presented at International Conference on
Communication, Language, Education and Social Science (CLESS
2019) (pp. 89-92). Multimedia University, Melaka.

Zulkifli, M. A. H. Bakar, M., S., A. (2019, November). Heritage Building
Conservation: An Overview of Sultan Abu Bakar Museum Building.
Paper presented at International Conference on Communication,
Language, Education and Social Science (CLESS 2019) (pp. 97-100).
Multimedia University, Melaka.

Bakar, M. S. A., Ahmad Tarmizi, N. (2019). Penggunaan Dan
Penerimaan Bahasa Slanga Dalam Novel Indie Di Malaysia. E-
Academia Journal, 8(1), 17-30. (JOURNAL - MyCite).

Bakar, M. S. A., Hussain @ Othman, N. (2019). Tanggapan Dan
Harapan Masyarakat Terhadap Penulisan Berita Di Media Arus
Perdana Di Malaysia. E-Academia Journal, 8(1), 31-38. (JOURNAL -
MyCite).

Bakar, M. S. A., Ayub, N. (2019). Peranan, Pengaruh Dan Potensi
Wattpad Terhadap Budaya Membaca Novel Di Kalangan Rakyat

2018 Malaysia. E-Academia Journal, 8(1), 39-54. (JOURNAL - MyCite).

Bakar, M. S. A., Jono, S. (2019). Transformasi Strategi Kualiti Dan
Penjenamaan Penerbitan: Satu Kajian Terhadap Buku Fixi. E-
Academia Journal, 8(1), 55-76. (JOURNAL - MyCite).

Bakar, M. S. A & Azlan, M. A. (2019). Persepsi dan Motivasi Khalayak
untuk Membaca Karya Sastera dalam Akhbar Bercetak. Forum
Komunikasi , 14(2), 91–115 (JOURNAL - Refereed).

Bakar, M. S. A & Zulkifli, M. A. H. (2019). Strategi Pemasaran Pameran
Muzium: Kajian Kes Muzium Kesenian Islam Malaysia. Forum
Komunikasi , 14(2), 64–90 (JOURNAL - Refereed).

Bakar, M. S. A., & Ayob, R. (2018). Hypothesis Of Relationships Between
Personalities With Continuance Intention To Perform Internet
Vigilantism Among Undergraduates In Universiti Teknologi MARA
(UiTM). Journal Of Fundamental And Applied Sciences, 10(6S), 1154-
1162. doi:http://dx.doi.org/10.4314/jfas.v10i6s.76. (JOURNAL – WOS).

Bakar, M. S. A., Bolong, J., & Bidin, R. (2018). Attributes in a Movie Trailer
That Constitutes Purchase Intention. Proceedings of the 31st
International Business Information Management Association
Conference. 569 – 574. (PROCEEDINGS - SCOPUS).

Bakar, M. S. A., & Mohd Mazzalan, A. (2018). Aliran Pertuturan Bahasa
Rojak Dalam Kalangan Pengguna Facebook Di Malaysia. E-
Academia Journal, 7(1), 61-71. (JOURNAL - MyCite).

Bakar, M. S. A., & Ngah@Muhammad, N. (2018). Tahap Motivasi Dan
Tanggapan Pembaca Matang Terhadap Naskhah Terbitan Buku Fixi.
E-Academia Journal, 7(2), 122-129. (JOURNAL - MyCite).

Bakar, M. S. A., & Dahlan, N. (2018). Percampuran Kod Bahasa Di
Dalam Filem: Satu Kajian Kualitatif Terhadap Filem J Revolusi. E-
Academia Journal, 7(2), 107-121. (JOURNAL - MyCite).

Bakar, M. S. A., & Mohaideen, A. (2018). Meneroka Permasalahan
Tenaga Modal Insan dalam Industri Filem di Malaysia. Forum
Komunikasi. 13(1), 1 – 14. (JOURNAL - MyCite).

Bakar, M. S. A., & Bolong, J. (2018). Relationships between Expectation
Towards Technology and Social Gratification with Continuance
Intention to Watch Movies on YouTube: Mediating Roles of
Gratification. Forum Komunikasi. 13(1), 41 – 56. (JOURNAL - MyCite).

Ibrahim, M. S., Hassan, Bakar, M. S. A., M. S., Yusuf, S., Rahman, N. A., &
Ramli, N. S. (2018). Instrument development to measure the non-profit
organisation website user satisfaction and user willingness to donate.
Asian Journal of Social Science Research, 1(1). doi:10.1063/1.5062708
(JOURNAL - Refereed).

Ibrahim, M. S., Hassan, M. S., Bakar, M. S. A., Yusuf, S., Rahman, N. A. A.,
& Ramli, N. S. (2018, October). Instrument development to measure
the quality of non-profit organisation (NPO) website. In AIP

2017 Conference Proceedings (Vol. 2020, No. 1, p. 020082). AIP Publishing.
(PROCEEDINGS - SCOPUS).

Bakar, M. S. A., & Bolong, J., (2017). Mediating Roles of Gratification
Towards Relationships Between Expectation and Continuance
Intention To Use YouTube To Watch Movies. Economic and Social
Development: Book of Proceedings, 384 - 392. (PROCEEDINGS)

Bakar, M. S. A., & Bolong, J., (2017). Relationships Between
Gratification And Continuance Intention To Use Youtube For Movie
Watching Experience. Proceeding of Asia International Conference of
Art & Design (AiCAD) 2017, 118-123. (PROCEEDINGS)

Bakar, M. S. A., Ayob, R. N. A. R., & Rosli, H. (2017). Hypotheses of
Relationships Between Elements in Movie Trailers with Purchase
Intention of Movie Tickets. Advanced Science Letters, 23(11), 10640-
10642. (JOURNAL – SCOPUS)

2016 Mailin, B. C., Bolong, J., Bidin, R., & Bakar, M. S. A., (2016). A Tentative
Framework On The Relationships Between Gratification and
Continuance Intention to Use YouTube for Movie Watching
Experience. Proceedings of The 7 Smart Collaboration for Business in
Technology and Information Industries 2016. Bandung, Indonesia.109-
114. (PROCEEDINGS)

Bakar, M. S. A. (2016). Continuance Usage Intention of WeChat By
Users In Malaysia. In The Proceedings of The IAFOR International
Conference on the Social Sciences - Dubai (IICSSDubai2016). DUBAI,
UAE. 13 – 23. (PROCEEDINGS)

Jaafar, F., Zain, A. M., & Bakar, M. S. A., (2016). Attitude and
Perception of Young Audience towards Patriotism in Independence
Day TV Commercials. Environment-Behaviour Proceedings
Journal, 1(1), 23-27. (PROCEEDING - JOURNAL)

Jasney, S., & Bakar, M. S. A., (2016). Motivation and Criteria in
Accepting New Music Talents on YouTube. Proc. of The Fourth Intl.
Conf. On Advances In Economics, Social Science and Human
Behaviour Study - ESSHBS 2016. Bangkok. 1-3. (PROCEEDINGS)

2015 Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2015). Expectation and
Satisfaction towards Digital Media as Predictors of Brand Relationships:
A Tentative Framework. In The Proceedings of CCI Conference on
Corporate Communication 2015. New York. USA. 229-239.
(PROCEEDINGS)

Bakar, M. S. A., (2015). Understanding Malaysian Twitter Users
Behaviour Using Hans Eysenck's Three-Trait Model. In The Proceedings
of The European Conference on Media, Communication and Film
2015. Brighton, United Kingdom. 67 – 74. (PROCEEDINGS)

2014 Bakar, M. S. A.,& Bidin, R. (2014). Technology Acceptance and
Purchase Intention towards Movie Mobile Advertising among Youth in

Malaysia. Procedia-Social and Behavioral Sciences, 130, 558-567.
(PROCEEDINGS- SCOPUS)

Bakar, M. S. A., & Bidin, R. (2014). Engaging Users Using Movie Mobile
Advertising: Technology Acceptance and Purchase Intention. Asian
Social Science, 10(7), p129. (JOURNAL – SCOPUS)

Bakar, M. S. A. (2014). A Theoretical Suggestion on the Roles of
Conformity and Disconformity: Filling The Gap between Uses and
Gratifications Theory and Expectation Disconfirmation Theory in The
Field of Mass Communication Research. In The proceedings of the
International Conference on Language and Communication 2014 :
Language, Media, and Development in East and South-East Asia.
National Institute of Development Administration. Bangkok. Thailand.
(PROCEEDINGS)

Bakar, M. S. A. (2014). Internet Marketing Strategy: A Study on the
Influences of YouTube as a Substitute Review Channel and Frontliners
in Media Sharing Ecosystem. In The Asian Conference on the Social
Sciences 2014 – Official Conference Proceedings. The International
Academic Forum (IAFOR). Osaka. Japan. 393-402. (PROCEEDINGS)

Bakar, M. S. A., Bolong, J., Bidin, R., & Mailin, B. (2014). Factors of
Gratification Contributing in Continuance Intention to Watch Movies
on YouTube. Procedia-Social and Behavioral Sciences, 155, 9-13.
(PROCEEDINGS- SCOPUS)

2013 Bakar, M. S. A., & Bidin, R. (2013, December). Technology Acceptance
towards Movie Mobile Branding in Malaysia. In The International
Conference on Language and Communication 2013: Innovative
Inquiries and Emerging Paradigms in Language, Media and
Communication (p. 323). National Institute of Development
Administration. (PROCEEDINGS)

YEAR REVIEWER/EDITORIAL BOARD
2021 DETAILS

1. Technical Committee Member - 2022 the 14th
International Conference on Computer and Automation
Engineering (ICCAE 2022)

2. International Journal of Social Media and Online
Communities (IJSMOC)

3. Advisory Board Member Of Jurnal Intelek UiTM Perlis
Branch

4. Editorial Board - International Journal Of Creative
Industries (IJCREI)

5. Reviewer - Journal of Islamic Marketing
6. Editorial Review Board – Journal of Digital Strategy,

Governance, and Business Transformation (IJDSGBT)
7. Reviewer - International Journal of Social Science

Research
8. Review Committee - The 12th Asian Conference on Arts

& Humanities (ACAH2021)
9. International Journal of Research and Innovation in

Social Science (IJRISS)

2020 10. Technical Program Committee - 4th International
2019 Conference on Data Science and Information
Technology (DSIT 2021)

11. Reviewer - The 25th World Multi-Conference on
Systemics, Cybernetics and Informatics: WMSCI 2021

12. Scientific Advisory Committee – Global Conference on
Services and Retail Management (GLOSERV 2021)

13. Conference Technical Committees - International
Conference on Computer and Automation Engineering
(ICCAE 2021)

1. Journal of Digital Strategy, Governance, and Business
Transformation (IJDSGBT)

2. Journal of Education and Learning (EduLearn)
3. 7th International Conference on Science and Social

Research 2020
4. Associate Editor (Technical Program Committee) for

Journal of Education and Learning (EduLearn)
5. Creative Industry International Conference, CIIC 2020
6. The International Social Science Conference: Business,

Management and Entrepreneurship (BizMEnt) 2020
7. International Journal of Social Media and Online

Communities (IJSMOC)
8. Organizing Committee - 2020 1st Conference on Internet

of Things and Embedded Intelligence (CITEI 2020)
9. Editorial Board Member - Asian Journal of Research in

Education and Social Sciences
10. Review Committee - The Asian Conference on Arts &

Humanities (ACAH) 2020
11. Global Research Conference (GRaCe 2020)
12. 2nd International Conference on Innovative Sciences

and Technologies for Research and Education
(InnoSTRE) 2020
13. Editorial Board - SCIREA Journal of Education
14. Book Reviewer for UPM PRESS
15. (Corporate Communication: An Asian Perspective)
16. Editorial Board Member for IAFOR Journal of Literature &
Librarianship
17. Reviewer for The Journal of Information Technology
Research (JITR)
18. Editorial Review Board for The Journal of Information
Technology Research (JITR)
19. Editorial Board Member of Asian Journal of Research in
Education and Social Sciences (e-ISSN: 2682-8502).
20. Editor Journal of Tourism, Hospitality and Environment
Management (JTHEM) elSSN: 0128-178X
21. Editor International Journal of Heritage, Art and
Multimedia (IJHAM) elSSN: 2600-8262
22. Editor International Journal of Creative Industries (IJCREI)
- eISSN: 2637-0913

1. Reviewer For The International Language and Tourism
Conference 2019 (ILTC 2019)

2. Reviewer For E – Journal Of Media & Society (e-JOMS)
3. Reviewer for The 7th International Conference on

Marketing and Retailing (INCOMaR) & The 12th Tourism

2018 Outlook Conference (TOC)
4. Reviewer for Penang International Conference on

Hospitality (PItCH) 2019
5. Reviewer for 11th International Conference on

Computer and Automation Engineering (ICCAE 2019)
6. Editorial Review Board for The Journal of Information

Technology Research (JITR)
7. Technical Reviewer for Melaka International Conference

on Social Sciences, Science and Technology 2019 -
MIC3ST 2019
8. Peer Reviewer for The European Conference on Media,
Communication & Film (EuroMedia2019) - ECAH2019
9. Review Committee for The Asian Conference on the
Social Sciences 2019 (ACSS2019)
10. Peer Reviewer for The Asian Conference on Arts &
Humanities 2019 (ACAH2019)
11. Program Committee for 33rd IBIMA International
Conference - 10-11 April 2019, Granada, Spain
12. Reviewer for Asian Social Science Journal
13. Reviewer for Journal of Cases on Information
Technology (JCIT)
14. Reviewer for The Journal of Information Technology
Research (JITR)
15. Reviewer for Design Decoded 2019, International
Conference on Design Industries and Creative Culture
16. Technical Reviewer for International Conference on
Green Technology and Sustainable Development 2019
17. Technical Committee for the 2020 Asia-Pacific
Conference on Robotics, Automation and
Communication Engineering (RACE 2020)
18. Reviewer for The 7th INCOMaR 2019 Conference & 12th
Tourism Outlook Conference
19. Technical Program Committee Members for 2020
Information Communication Technologies Conference
(ICTC 2020)
20. Reviewer for Design Decoded 2019 International
Conference On Design Industries And Creative Culture
21. Reviewer for Melaka International Conference on Social
Sciences, Science and Technology (MIC3ST) 2019
22. Reviewer for SAGE Open
1. Reviewer for The 31st IBIMA Conference
2. Reviewer for 12th International Multi-Conference on
Society, Cybernetics, and. Informatics (IMSCI 2018)
3. Reviewer for The Malaysian Journal Of Communication
(MJoC) – Special Issue
4. Reviewer for 21st National Computer Conference
(NCC’2018)
5. Reviewer for ICRST (2018) IIIrd International Conference
on Researches in Science & Technology
6. Program Committee - 31st International Business
Information Management Association Conference
(IBIMA). 25-26 April 2018, Milan, Italy.
7. Reviewer for 2018 9th IEEE Control and System Graduate
Research Colloquium (ICSGRC 2018)
8. Editorial Reviewer for Advances Business Research
International Journal (ABRIJ), Universiti Teknologi MARA

9. Reviewer for Art and Design International Conference
2018 (AnDIC 2018), Faculty of Art and Design, Universiti
Teknologi MARA

10.Reviewer for 32nd IBIMA International Conference 14-15
November 2018 Seville, Spain.

11.Reviewer for South Asian Journal of Management
Sciences.

12.Reviewer for ICA Regional Conference 2018.
13.Reviewer for Journal of Information Technology

Research (JITR).

2017 1. Reviewer for JOURNAL E-ACADEMIA VOLUME 6 (1).
2. Reviewer for International Journal of Media and
2016
2015 Communication - Science Publishing Group.
2014 3. Reviewer for International Conference on Advances in

Computing, Communications and Informatics (ICACCI).
4. Reviewer for 4th International Conference on Science

and Social Research (CSSR) 2017.
5. Reviewer for 6th International Conference on Marketing

and Retailing 2017 (6th INCOMaR 2017).
6. Reviewer for The Malaysian Journal Of Communication

(MJoC) – Special Issue.
7. Reviewer for The 21st World Multi-Conference on

Systemics, Cybernetics and Informatics: WMSCI 2017.
8. Reviewer for ICRST (2017) XIIth International .Conference

on Researches in Science & Technology.
9. Reviewer for 3rd International Workshop on Arts,

Humanities and Social Sciences.
10. Book Reviewer : Electronic Communication in

Developing Countries: A World of Difference, Volume 3,
Global Studies Book Imprint.

1. Reviewer for Journal E-Academia Volume 5 (1).
2. Reviewer for Journal E-Academia Volume 5 (2).
1. Reviewer for European Conference on Media,

Communication & Film 2015.
2. Reviewer for International Conference on Marketing &

Retailing 2015 (INCOMaR 2015).
3. Reviewer for The IAFOR International Conference on Arts

and Humanities Conference 2015.
4. Reviewer for International Conference on Trends in

Social Sciences and Humanities 2015.

1. Reviewer for The International Conference on
Communication and Media 2014: Communication,
Empowerment and Governance: The 21st Century
Enigma (i-COME'14).

2. Reviewer for The Asian Conference on the Social
Sciences 2014 (ACSS 2014), IAFOR.

EVALUATOR/ASSESSOR/JURY/SPEAKER/CHAIRPERSON/PARTICIPANTS

YEAR DETAILS

2021 EXTERNAL EXAMINER

• MAHSA Avenue International College (Diploma in Mass

Communication - School of Media Creative and

Technology)

• June 2021 – June 2023

JURY
• Pertandingan Poster Sempena Persidangan Tahunan
Perpustakaan Malaysia 2021

MODERATOR
• Nanogenerators: An Emerging Technology towards Smart
Energy Harvester
• Speaker : Assoc. Prof. Ts. Dr.-Ing. Oskar Hasdinor Hassan,
Institute of science (IOS) and, Senior Lecturer Department of
Industrial Ceramics Faculty of Art & Design UiTM Shah Alam
• 26 Mar 2021

MODERATOR
• Winning Consultancy Project : Grasping Fundamental Skills
Webinar
• Speaker : Assoc. Prof Dr Mohd Subri Tahir (UiTM Penang)
• 19 February 2021

JUDGE
• PENANG INTERNATIONAL INVENTION, INNOVATION & DESIGN
2021 (PIID2021)

MENTOR
• MENTOR MEE (MONITOR, ENFORCE & EXECUTE), Faculty of
Film, Theatre and Animation (FiTA), UiTM

JURY
• THE AWARDS UiTM 2021

2020 JURY
• International Information Management Online Showcase
2020 (IIMOS 2020)

JUDGE
• The 9th International Innovation, Invention & Design
Competition (INDES2020)

JUDGE
• Invention, Innovation & Design Exposition 2020 (iidex2020)

JUDGE
• Panel Penilai Anugerah Buku Negara 2020 (National Book
Awards 2020)

JUDGE
• Reimagine Education Awards 2020 (https://www.reimagine-
education.com/)

JURY Virtual Innovation Competition 2020 (VIC2020)
• Association of Information Scientists (AIS), Digital Information
• Interest Group (DIGIT), Research, Industry & Alumni Division,
Universiti Teknologi MARA Kelantan, MALAYSIA, and Society
of Information System Management (SISMA).

SESSION MODERATOR

2019 • Kuala Lumpur International Conference on Business,
Education, Social Sciences and Technology (KLIBEST 2020)

• 14 - 15 March 2020, Premiera Hotel, Kuala Lumpur, Malaysia

PRESENTER
• Kuala Lumpur International Conference on Business,
Education, Social Sciences and Technology (KLIBEST 2020)
• 14 - 15 March 2020, Premiera Hotel, Kuala Lumpur, Malaysia

SESSION MODERATOR
• Putrajaya International Conference on Multi-Disciplinary
Research (ICMRES2020)
• 18-19 January 2020, Dorsett Putrajaya

PRESENTER
• Putrajaya International Conference on Multi-Disciplinary
Research (ICMRES2020)
• 18-19 January 2020, Dorsett Putrajaya

PARTICIPANTS
• Leadership, Motivation and Supervisory Development Skills –
Leading Higher Education in Teaching, Learning and
Innovation
• ILD, Bandar Enstek
• 9 – March 2020

JURY
• Sabah International Virtual Innovation & Invention
Competition (SIVIIC 2019).

KEYNOTE SPEAKER
• International Multidisciplinary Conference on Education,
Social Sciences and Technology (IMCEST 2020).
• 29 February 2020 in Kuala Lumpur, Malaysia.

SPEAKER
• Approaching & Championing Smart Partnership Workshop
2020
• 29 Jan 2019 – UiTM Johor, Pasir Gudang Campus.

EXTERNAL ASSESSOR (SEGI COLLEGE SARAWAK)
• Diploma in Mass Communication.
• Bachelor of Science in Communication Arts in Collaboration
with TROY University, Alabama, USA.
• 12 March 2019 – 12 March 2020

SPEAKER
• Thesis Bootcamp (Faculty of Communication and Media
Studies)
• 1 December 2019
• 2.00 – 5.00PM
• Menara SAAS, UiTM Shah Alam

JURY
• 2nd International Invention, Innovation Technology

2018 Competition (ITeC) 2019
• 19th of November 2019 (Tuesday)
• Acapella Suite Hotel Shah Alam, Selangor.

PANEL FORUM : PEMBUDAYAAN KUALITI BERSEMPENA HARI KUALITI
SEDUNIA PERINGKAT UiTM (QUALITY CULTURE)

• 14 November 2019 (Khamis)
• Dewan Seminar OIA, UiTM Shah Alam

SPEAKER, LECTURE DAY
• Talk Title : Internet Vigilantism
• 5 November 2019
• Mahsa Prima International College, Kuala Lumpur

PARTICIPANT, UiTM RESEARCH FIESTA RESEARCH POSTER COMPETITION
Research Titles :

• Quality Transformation Strategy And Publishing House
Branding Strategy Of Publishing Houses In Malaysia

• Digitalization, Cultural Tourism And Online Learning Of
Museums In Malaysia

• The Depiction Of Social Realism In Yasmin Ahmad’s Movies:
Muallaf (2008) And Talentime (2009)

• Wattpad As A Platform For Writing – Roles, Influences And
Potential Among Malaysians

CHAIRPERSON
• The 1st International Conference of Business Studies [ICoBS]
2019
• Faculty of Business, Economics and Accountancy, Universiti
Malaysia Sabah
• 24-25 July 2019

ACADEMIC ADVISING BOARD - Kolej Poly-Tech MARA
• Sekolah Kemanusiaan dan Sains Sosial, Kolej Poly-Tech
MARA Kuala Lumpur
• School of Humanities and Science Social, Kolej Poly-Tech
MARA Kuala Lumpur
• 1 Disember 2018 – 30 November 2019

EXTERNAL MODERATOR FOR IACT COLLEGE, PETALING JAYA
• External Moderator of Diploma in Mass Communication,
Foundation in Media Studies and Certificate in
Communication Studies programmes’ exam papers.

SPEAKER
• Modul Impak New Students Orientation (PPW)
• 8 Jan 2019 & 7 Feb 2019

JURY
• Three Minute Thesis (3MT) Competition, Faculty of
Communication and Media Studies, UiTM Shah Alam
• 22 March 2019

JURY
• Melaka International Intellectual Exposition 2019 (MIIEx 2019)

UiTM TRANSFORMATION PROJECT
• Internal Auditor (Penarafan Dalaman 2.0)

PANEL FOR MASTER AND PHD RESEARCH PROPOSAL DEFENSE
• Semester March – July 2018
• 2nd of May 2018
• Faculty of Film, Theatre and Animation (FiTA)

ASSESOR FOR MOOC : MEDIA LITERACY AS MEDIA COMPETENCE
PROGRAM FOR CHANGE

• Project Leader : Prof. Dr. Ezhar Tamam, FBMK, UPM
• Project : Media Literacy as Media Competence Program for

Change, Erasmus+ Capacity Building for Higher Education;
Grant No.: 561719-EPP- 1-2015- AT-EPPKA2- CBHE-JP
• Task : Peer Assessment of MOOC : Media Literacy as a Media
Competence Program for Social Change

JURY
• National E-Content Development Competition 2018
(eCondev2018)

COORDINATOR
• MQA/Accreditation (Quality) FiTA

DANA UiTM CAWANGAN SELANGOR (DUCS) 2018 RESEARCH GRANT
• Task : Coordinator
• Task : Research Proposals Evaluator

INTELLECTUAL PROPERTY RIGHTS (COPYRIGHTS) PROTECTION BY RESEARCH INNOVATION

BUSINESS UNIT (RIBU) UiTM & MyIPO

YEAR DETAILS

2021 1. Malaysia Herd Immunity Campaign Poster

2020 2. The Forgotten Queen: Re(con)figuring Cik Siti Wan Kembang
2019 as Literary and Cultural Heritage Icon Short Animation Video

2018 3. FWS531 (Electronic Media Writing) Explainer Video
1. Aadam The Robot (Book)
2. Research Framework Of Mediating Role Of Gratification On

The Relationship Between Expectation And Continuance
Intention To Watch Movies On YouTube
3. Leaflet eCondev 2018
4. POSTER PRESENTATION eCondev 2018
5. POSTER PRESENTATION NUDC 2018
6. Kerangka Konsep Harapan Masyarakat Terhadap Penulisan
Berita Di Media Arus Perdana Di Malaysia
7. Kerangka Konsep Tanggapan Masyarakat Terhadap
Penulisan Berita Di Media Arus Perdana Di Malaysia
8. Kerangka Konsep Transformasi Penjenamaan Penerbitan
Buku Fixi
9. Kerangka Konsep Transformasi Strategi Kualiti Buku Fixi

1. Powerpoint Slides For Hypotheses Of Relationship Between
Elements In Movie Trailers With Purchase Intention Of Movie
Tickets

2. Poster Presentation EICD 2020
3. Visual Infographic Of Fiction And Non-Fiction Literature

2017 1. Conceptual Framework For A Tentative Framework On The
Relationship Between Gratification And Continuance
Intention To Use YouTube For Movie Watching Experience

2016 2. Conceptual Framework For The Gap Between UGT And EDT
3. Conceptual Framework For Continuance Intention Of

WeChat Users In Malaysia
4. Conceptual Framework For Expectation And Satisfaction

Towards Digital Media As Predictors Of Brand Relationships
1. CTF 634 (ACADEMIC EXERCISE/PROJECT) Submission Day
2. Progress Form CTF 634 (Academic Exercise/Project)

SUPERVISION – POSTGRADUATES (MAIN SUPERVISOR)

LEVEL YEAR/STATUS NAME THESIS TITLE
PhD
PhD 2019 / ONGOING Idrees Bin Abdul Wahab From Sound To
MASTER
2019 / ONGOING Muhamad Amirul Hafiz Bin Subtext : Cinematic
MASTER Zulkifli
Dialogue In Selected
MASTER 2018 / ONGOING Mohamad Syafiq Bin Mat
Shuki Malaysian Films –
MASTER
MASTER 2019 / ONGOING Nur Syuhaidah Binti Ayub From 1980 To 2017

2019 / ONGOING Siti Nor Fazira Binti Jono Digitalization,

2019 / ONGOING Mohd Fatrim Syah bin Abd Cultural Tourism And
Karim
Online Learning Of
2019 / ONGOING Muhammad Husairi bin
Kamisan Museums In Malaysia

The Depiction Of

Social Realism In

Yasmin Ahmad’s

Movies: Muallaf

(2008) And Talentime

(2009)

Roles, Influences and

Potentials of

Wattpad Towards

Cultivating Reading

Culture Among

Malaysians.

Quality

Transformation

Strategy and

Publishing House

Branding strategy : A

Study of Publishing

Houses in Malaysia

Gaya Penulisan

Naratif Plot Twist

Penulis Buku

Bestseller : Teknik,

Struktur dan Formula

Factors of Movie

Failures in Malaysia

YEAR SUPERVISION – UNDERGRADUATES
2021
NAME AND THESIS TITLE

INTAN RAIHANA BINTI ROSLE
• Kesan Filem-Filem di Netflix Terhadap Masyarakat di Malaysia
• Status – On-Going

NURSAJIDAH BINTI YUSOF
• Meneroka motivasi intrinsik dan ekstrinsik terhadap penontonan

2020 filem di Netflix dalam kalangan rakyat Malaysia
2019 • Status – On-Going

SITI HASNIZA BINTI FAUZI
• Corak Penontonan FIlem Dalam Kalangan Rakyat Malaysia
Semasa Pandemik Covid19
• Status – On-Going

SITI AISYAH BINTI MD ALI
• Faktor Penggunaan Twitter Untuk Carian Berita Atas Talian
Dalam Kalangan Rakyat Malaysia
• Status – On-Going

SITI NOOR SYAHIRAH BINTI SUKRI
• Faktor Kejayaan Dan Cabaran Filem-Filem Tayangan Di Astro
First
• Status – On-Going

MARDHIAH HARAHAP BINTI ALI RUMMAN
• Faktor Penontonan Filem A Quiet Place (2018) Dalam Kalangan
Rakyat Malaysia
• Status – Completed

NURAQILAH BINTI ZULFIKAR
• Faktor Pembacaan Berita Secara Atas Talian Dalam Kalangan
Rakyat Malaysia
• Status – Completed

NUR HALIMA MAIDIN
• Title : Faktor-Faktor Penontonan Filem Dalam Kalangan Rakyat
Malaysia (2015-2018).
• Status : Completed

KHAIRUL AIMAN BIN MAT UDIN
• Title : Faktor-Faktor Kejayaan Dan Kegagalan Filem-Filem Animasi
Di Malaysia
• Status : Completed

NUR HANIS IZATI BINTI MASHOR
• Title: Pengaruh Dan Peranan Media Sosial Dalam Aktiviti Politik Di
Malaysia
• Status : Completed

SITI NOR FAZIRA BINTI AB RAHMAN
• Title : Faktor Mempengaruhi Minat Golongan Remaja Terhadap
Penulisan Berita Ekonomi Di Malaysia
• Status : Completed

AMNI NAZIFAH BINTI MOHD THANI
• Title : Memahami Motivasi Intrinsik Dan Ekstrinsik Penonton
Terhadap Hebahan Berita Korporat Di Malaysia
• Status : Completed

HABINA BINTI ZAKARIA
• Title : Pandangan Penonton terhadap Filem Fiksyen Sains di
Malaysia
• Status : Completed

2018 NOR AUDRA DAYANA BINTI DAHLAN
• Title : Code Switching in A Movie – A Qualitative Study of J
2017 Revolusi (2017)
2016 • Status : Completed

NORSYAHIRAH BINTI NGAH@MUHAMMAD
• Title : Level of Motivation and Perception Among Adult Readers
Towards Novels Published by BukuFixi
• Status : Completed

NOR SYAFIZZA BINTI AHMAD TARMIZI
• Title : The Use of Slang In Malaysian Indie Novels
• Status : Completed

NUR SYUHAIDAH BINTI AYUB
• Title : Roles, Influence and Potential of WattPad Towards
Reading Motivation Among Malaysians.
• Status : Completed

SITI NOR FAZIRA BINTI JONO
• Title : Quality Strategy Transformation and Publishing Rebranding
of BukuFixi.
• Status : Completed

NUR SHAKILA BINTI HUSSAIN @ OTHMAN
• Title : Perceptions Of Malaysians Towards Mainsteam Media
News Reporting in Malaysia.
• Status : Completed

NASUHA BINTI MAT SALLEH
• Title : Cultural Ideology in Animasi Geng Pengembaraan Bermula
(2009)
• Status : Completed

ALIFFLUQMAN BIN MOHD MAZZALAN
• Title : Mixed Languages Use Among Facebook Users in Malaysia
• Status : Completed

JULIA BINTI AB KADIR
• Title : An Expressive Speech Analysis And Its Impact: A Qualitative
Review Of Users And Admitters Of Lazada Companies In The
Facebook Website
• Status : Completed

ZAIREEN ZULEIQHA ZAINOL ABIDIN
• Title : Another Of Those Terrible Times: Representation Of
Depression In All The Bright Places
• Status : Completed

RUHAZLEEN RADUAN

2015 • Title : Gynocritic Reading in Novel Lavender Rimba (2015)
• Status : Completed

NUR AZILAH MOHD ROSLIN
• Title : Language Variation in Puteri Gunung Ledang (2002)
• Status : Completed

MUHAMMAD SYAWAL AZRAI
• The Influences of Programs Conducted By The Department of
Culture and the National Arts Towards the Acceptance of
Students on Traditional Malay Dance
• Status : Completed

SYAZMEEN SOFIA ABU
• Components And Elements of Efficiency of Emotional
Intelligence (EE) Among Film Production Workers: A Study of FiTA
STUDIO
• Status : Completed

AHMAD FARID HAMIMI A. RAHMAN
• The Effectiveness of Storytelling Competition Towards the
Development of Communication Among Children In Malaysia
• Status : Completed

HANA FARAHIN HUSNI
• Title : The Archetypes Of Amir Dan Loqman Pergi Ke Laut(2014)
Dan Zombi Kilang Biskut (2013)
• Status : Completed
•

MUHAMAD AIMAN OMAR
• Title : A Qualitative Study of Islamic Symbolism In Horror Movies As
Da'wah Mechanisms
• Status : Completed

FATIN AJMAL SYAZANA MADON
• Title : Impact, Element And Motivation For Continuance Viewing
of Reality Shows TV Among Youth: A Study on Rancangan
Maharaja Lawak Mega (2011-2013)
• Status : Completed

SHEREEN NADIRA BT JASNEY
• Title : Motivation And Criteria In Accepting New Talents: Youtube
As A Platform
• Status : Completed

MUHAMAD AMIRUL HAFIZ BIN ZULKIFLI
• Title : Identifying Original Condition And Level of Guideline
Application for Heritage Building Conservation: An Overview Of
The Sultan Abu Bakar Museum Building, Pekan, Pahang
• Status : Completed

FATIN HANISAH BINTI KAMARUDIN
• Application of Syariah Principles Guidelines By TV Station: A Study
on Alhijrah TV Station
• Status : Completed

UMI ATIKAH MOHD KAMIL
• Title : Behavior And Awareness on Cyber Music Downloading
Among Public University Students In Malaysia
• Status : Completed

SITI MARIAH SAFIAH BINTI MAHAMOOD
• Title : Type of Planning, Strategy And Implementation of the
Malaysia Citrawarna Festival To Promote Heritage Culture
• Status : Completed

2014 MUHAMMAD NABIL BIN ABU BAKAR
• Title : The Use of Social
Practitioners In Malaysia Media Among Public Relations
• Status : Completed

ZAHARIN BIN HARIS
• Title : Understanding the Protocol Management In Istana Negara
• Status : Completed

NURHIDAYA DALINA BT AZIZ
• Title : Factors And Elements of Commercial Success Of Action
Movie Production In Malaysia - A Study of SKOP Productions
(2008-2013)
• Status : Completed

AMERA BT MOKHTAR
• Title : Factors And Elements Of Commercial Success of Horror
Comedy Movies In Malaysia
• Status : Completed

MUHAMMAD MARZUQ BIN MOHD SAUFI
• Title : Strategic Communication Among UiTM Students: Key
Strategic Understanding, Types And Strategies
• Status : Completed

NURUL AMIRA BT MOHD NOOR
• Title : A Study of The Use Of Words Of Mouth In Event Marketing
• Status : Completed